Managing a Wildfire with a Water Pistol
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The Official Publication of the North American Association of State & Provincial Lotteries LotteryMarch Issue 2011 Insights Member Lotteries Profile in Success: 4th Quarter Calendar Sales by Product The Texas Lottery Commission 2009 vs. 2010 by Patricia McQueen, Staff Writer, NASPL Managing a Wildfire with a Water Pistol The Newest “mini” Multi-State Game The Story of Holly Lahti, the Idaho Lottery Decades of Dollars Rolls out in Georgia, and the January Mega Millions Jackpot Kentucky and Virginia by David Workman, Idaho Lottery Public Relations In This Issue Lottery Insights March Issue 2011 From the President NASPL Lottery Leadership Jeff Anderson, Director, Idaho Lottery Institute - Update Page 4 Page 22 Internet Gambling Bill Wins MDI Launches 300th Web NASPL Staff Support from Major Indian Site for a Lottery Customer Gaming Association Page 24 David B. Gale Page 6 Executive Director Intralot Launches Live New Jersey Governor Sitting Presenter Bingo Thomas C. Tulloch Director of Administration on Bill Legalizing Web Betting Page 26 Page 8 Andrew White IGT Launch Triple Bonus (NSI) Project Manager Profile in Success: Spin Roulette™ The Texas Lottery Page 27 Tamika Ligon Program Planning Coordinator Patricia McQueen, Staff Writer, NASPL Page 10 Managing a Wildfire with John Koenig a Water Pistol Graphic Designer Smyrna Boys & Girls Club Receives The Story of Holly Lahti, the Idaho $15,000 in Educational Technology Lottery and the January Mega Janine Hutzell Accounting Courtesy of GTECH Corporation Millions Jackpot GTECH’s After School Advantage David Workman, Idaho Lottery Cindy Horn Initiative Helps Local Children Public Relations Tradeshow Coordinator Bridge the Digital Divide Page 28 Page 14 Patricia McQueen Staff Writer Gaming Laboratories The Newest “mini” International’s 10th Annual Multi-State Game North American Roundtable Circulation: Decades of Dollars rolls out in Draws Record Crowds Lottery Insights ISSN 1528-123X, Georgia, Kentucky and Virginia Page 36 March 2011, Volume No. Page 16 Twelve, Issue Three. Published monthly by NASPL (North American 4th Quarter Calendar Sales by Association of State and Provincial Gaming Standards Association Product - 2009 vs. 2010 Lotteries) Welcomes Board Members and Page 38 Officers 1 South Broadway, Page 18 Future Seminars & Conferences Geneva, OH 44041 Page 43 © 2011 All rights reserved. Iowa Lottery First in the Nation to Offer Scratch Game Based Upon NASPL email: [email protected] Broadway Hit Musical Web Site: www.naspl.org Page 20 Phone: 440.466.5630 Fax: 440.466.5649 2 | Lottery Insights/March 2011 Lottery Insights/March 2011 | 3 8,5x11inches From the NASPL President The North American security and integrity of the games we offer Lottery Industry is now and in the future. evolving at a rapid pace. Managing How do we discover the right path? Empower revenue expectations our greatest asset, the lottery professionals of policy makers in a who work where the work gets done, to find tough economy, keep- the answers. Training and continuing educa- ing our established tion provide the tools to help discover those products fun and answers. The NASPL Lottery Leadership Insti- fresh for our consum- tute and Professional Development Seminar ers, and crafting solu- are two ways you can invest in your people. tions to responsibly Both have been described by present and past capitalize on new opportunities (some yet to lottery leaders as a couple of the most impor- be invented) require vision, foresight, and per- tant services NASPL provides. I encourage you sistence. The good causes we support need us to do all you can to allow as many of your as- more than ever. sociates to participate in both learning events. The demand for more revenue grows unabat- Success is achieved when preparation meets ed. However, additional revenue on the order opportunity. of magnitude that is expected will not come exclusively from “efficiencies” and the next big I invite your feedback directly to me or to any jackpot. It will be the result of innovation and of your Executive Committee or Committee delivering products consumers demand or may Chairs. demand (they just don’t know what it is yet). Happy Selling! A prime example is intra-state Internet-gam- ing. At press time, legislators in a number of states are considering the approval of online wagering. Regulatory bodies expect us to have answers. As an industry we must respond with solutions that can fit the needs of our varied constituents. How do we respond? There is an old Sioux proverb – “If you don’t know where you’re Jeff Anderson going, any path will take you there.” Recently, Director, Idaho Lottery I directed NASPL staff to actively engage with NASPL President interested parties in the formation of I-gaming standards for player data base management, technical interoperability, responsible play, age verification, and financial protocols that main- tain the hard-earned trust players have in the 4 | Lottery Insights/March 2011 Lottery Insights/March 2011 | 5 I-Gaminig News Internet Gambling Bill Wins Support from Major Indian Gaming Association One of two com- The California Nations Indian Gaming As- peting bills to sociation, known as CNIGA, has voted to legalize Internet endorse Senate Bill 40 by Democratic Sena- gambling in Califor- tor Lou Correa of Santa Ana, Jerome Enci- nia has won sup- nas, director of government affairs told the port from a major newspaper. Indian association representing more Encinas said SB 40 is preferable to the than two dozen casino and non-casino competing measure, Senate Bill 45, because tribes, the ‘Sacramento Bee’ reported today. Correa’s proposal is specific to online poker 6 | Lottery Insights/March 2011 and calls for operators to be existing Califor- Consultants estimate that U.S. citizens place nia businesses or tribes. billions in bets each year on websites oper- ated offshore or outside the nation’s bound- The Indian group opposes SB 45 but its deci- aries, according to SB 40. sion to endorse Correa’s bill was not unani- mous, Encinas said. By legalizing online poker, California could regulate the games to ensure their honesty “We had some tribes that were concerned, and the state, rather than illegal offshore but at the end of the day it passed,” he said. companies, could benefit financially from Hot debate is expected in the Legislature the activity, SB 40 contends. this year over whether to legalize Internet gambling. The Senate Governmental Organi- zation Committee has scheduled an informa- tional hearing on the subject at 4 p.m. Lottery Insights/March 2011 | 7 I-Gaminig News New Jersey Governor Sitting on Bill Legalizing Web Betting New Jersey lawmakers have passed a bill extremely active in their attempts to lobby legalizing Web betting and are waiting to against it. The reason for their concerns see if the governor will sign it. is said to be that the passing of a state legislation would interfere with any future Under the bill, the gambling websites Federal legislation. would be based at Atlantic City’s 11 casinos, which would share in the profits. This argument seems to be yet another Players would have to prove they are state speed bump in the road to legalizing online residents before they could legally gamble gambling in America, but with no clear online. direction from either side it still seems unclear whether or not state or Federal Under the bill, New Jersey casinos could laws will be passed in the near future. see profits of more than $300 million a year, while the state would collect an estimated $28 million. Governor Chris Christie has not signed onto the bill yet, but may be feeling pressure from New Jersey’s projected $10 billion deficit. And if signed into law, the legislation could provide thousands of new jobs for the state. But, sources have said that Christie is being pushed from both sides and as of yet hasn’t stated on which he may fall. The indecision has thrown the possibility of the bill passing into some disarray, indeed, if Christie takes the negative side then the bill will be declared virtually dead. Caesars Entertainment is said to be the main opposition to the bill and have been 8 | Lottery Insights/March 2011 Lottery Insights/March 2011 | 9 Lottery Spotlight Profile in Success: The Texas Lottery By Patricia McQueen, Staff Writer, NASPL The cross-selling of Powerball As with any other online game and Mega Millions has met launch in Texas, the Lottery the first-year expectations of formed a task force comprised the Texas Lottery, according of representatives from almost to Executive Director Gary every department in the Grief. “Without the introduc- agency with the goal of ensur- tion of Powerball in Texas, the ing a smooth sales launch. The Texas Lottery could not have task force included external exceeded its revenue goals representatives from the sales, for FY2010.” The Texas Lot- marketing, operations and tery ended the 4th quarter tery Commission, which takes software staff of GTECH Texas, for 2010 with a 25% increase, about 90 days. Lottery staff which does all the field mar- while the total change indus- mobilized quickly to present keting for the Lottery. “The try wide was up 13% for the a Powerball rule proposal in group worked long hours to same time period. November 2009, and the rule meet the national launch date was adopted in early January for cross-selling on January 31, Launching a major game suc- 2010. 2010,” noted Grief. cessfully is a challenge for any lottery, and Grief graciously offered to share how it was done in Texas. Before the Launch Once the cross-selling agree- ment in principle between the Mega Millions states and the Multi-State Lottery Association was announced in October 2009, plans were put into mo- tion to prepare for the Texas launch of Powerball.