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A 'Town Deal for Lead Councils'

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A 'Town Deal for Lead Councils' CONTENTS 1 FOREWORD 2 INTRODUCTION 3 WHY INVOLVE BUSINESS? 4 WHO SHOULD BE INVOLVED? 5 HOW TO STRUCTURE FOR SUCCESS 6 CONCLUSION Page 2 © Business in the Community 2020 facilitate and contribute to a deliverable vision FOREWORD which lifts ambition and develops confidence in When the Government published its Towns Fund that vision by working with partners to deliver it. Prospectus in November 2019, it outlined the We have worked with business leaders and difficulties facing many UK towns: ageing communities over the last three decades on a populations, a lack of economic opportunity, wide range of place-based activity – from retail- limited investment, poor transport and digital led regeneration and collaboration of the Prince’s connectivity, retail decline, the closure of leisure Charities in Burnley, to our Business Connector facilities, and low levels of social mobility. and Healthy High Streets programmes. So, we Now, as the unprecedented impact of a global are well-placed to help Lead Councils maximise pandemic weighs disproportionately on these the Town Deal opportunity by bringing the most same towns, the Towns Fund presents an appropriate local influencers around the table. increasingly critical opportunity to, first, cement Learnings from our three established (Blackpool, some of the significant and rapid changes to the Wisbech and Lowestoft) and two emerging ways communities collaborate (that we have (Bradford and Rochdale) place pilots, as well as witnessed during the emergency response to our work with Lead Councils on Town Deals to COVID-19) and, second, aid long-term recovery date, are distilled here to assist Lead Councils in and prosperity. working with businesses to unlock the full Business in the Community (BITC) is the oldest collaborative potential of their communities and largest business-led membership organisation through the Towns Fund. dedicated to responsible business. We have a Lord Bassam, Co-Director, Place long history of working with business and the Baroness Valentine, Co-Director, Place wider community to build thriving places for people to live and work. BITC’s Place Leadership Team brings together business, civic leadership and the third sector to make a long-term, transformative impact on communities. We bring business skills to bear on challenges and opportunities within neighbourhoods, working with community concerns and aspirations. In our pilot places, we Page 3 © Business in the Community 2020 INTRODUCTION Why involve business? Economic growth depends on business success, Purpose of Guidance which in turn depends on a thriving local This guidance has been prepared as a community. Whilst the Government’s guidance supplementary resource to the Government’s specifies that boards should be chaired by Towns Fund Prospectus (which sets out practical business and include private sector advice for Lead Councils), and Further Guidance representation, we recommend that maximising (which provides additional information on business presence on a Town Deal Board is developing an Investment Plan and the nature of crucial to creating optimum conditions for long- projects in scope for funding). term, sustainable growth. This guidance assists Lead Councils to bring Before outlining the types of businesses and the together a Town Deal Board with an optimum skills and qualities required among Town Deal balance of skills, influence, insight, and resource, Board members, this section takes a broader view that can build trust and achieve a level of of the value of the business perspective. This can collaboration that facilitates long-term, be viewed through two separate lenses: sustainable transformation. ‘Understanding Needs’ and ‘Resources & Experience’. This document sits alongside a separate guide that we have produced for businesses and Understanding Needs business leaders wishing to become involved in • What does a strong local talent pipeline look Town Deals. like? Overview of Document • How could local transport and connectivity be This guidance has been prepared for use by Lead improved? Councils eligible for Town Deals, as well as all • Are there any risks to natural resources that tiers of local government working in Town Deal need to be mitigated against or adapted to? areas. It draws on BITC’s experience of working • What is needed to attract more businesses to with local stakeholders to transform places and the area? (Blackpool) communities over many years. Resources & Experience It does not intend to provide comprehensive • Access to employee, customer, and market detail on all elements of the Towns Fund. Rather, insight it offers advice for ‘getting the best out of business’, and suggestions for how to create and • Sector specific expertise that can be brought run an effective board. Put simply, this guidance to bear on issues will address three main areas: • Demonstrated experience of overcoming local barriers • Why involve business? Examples of how businesses have brought these • Who should be involved? perspectives to bear in their local areas are • How to structure a town deal for success Page 4 © Business in the Community 2020 included throughout the case studies in the following section. Who should be involved? • Who has the largest footprint locally? A Communities face a complex web of social, place’s major employer has a direct commercial economic and environmental challenges, and no interest in transforming that place. For one organisation is best placed to disentangle example, to ensure a strong future talent this. Instead, achieving the desired outcomes pipeline, they play a critical role in informing the calls for the combined expertise and resource of a skills and training provision required locally. range of cross-sector organisations. • Who is invested in immovable assets? Whilst the benefits of this collective approach are Those invested in infrastructure, such as water, now widely recognised, bringing the most suitable energy, transport or property will have a longer- businesses to the table, as well as the best- term outlook, and are better placed to think equipped individuals from those businesses, is beyond quick fixes or vanity projects. often the difference between making temporary improvements and achieving long-term • Who is most sensitive to the local transformation. economy? Retailers, for example, rely on local custom. They possess valuable insight into their Based on the experience of BITC’s Place customer base, and therefore the community. Leadership Team, we have developed criteria for • Who is the most influential business in the both businesses and individuals, to assist Lead area’s dominant sector? They will have Councils in appointing a Chair and business specialist insight into the conditions required for members for the Town Deal Board. further investment. Which business? • Who represents the future of the local The following questions can be used to help economy? These businesses will have an acute determine the organisations that will provide the awareness of, for example, local developments required strategic, forward-looking perspective. needed to expand an emerging sector and ensure its success. They may bring a welcome, disruptive mindset and helpfully challenge the status quo. • ANGLIAN WATER: CREATING OPPORTUNITY IN WISBECH • In 2013, Anglian Water recognised the role it had to play in broader society in supporting the communities it serves. • Wisbech had struggled to establish direction in post-industrial times and it was clear to Anglian Water that the community faced greater challenges than most other towns. Crucially, Wisbech was at the heart of the company’s operating area, meaning there were people and resources available nearby. This included senior leaders from their Tier one suppliers – the @one Alliance. Page 5 © Business in the Community 2020 • Increasing career opportunities was one of the key pillars of Anglian Water’s long-term strategy for Wisbech. Simultaneously, it identified that among the @one Alliance, there was a need for more mechanical and electrical engineers. • Therefore, the company has worked with the College of West Anglia (CoWA) in the Wisbech Campus to introduce two new courses: Mechanical and Electrical Engineering; and Construction and Utility Operations. Importantly, every student on the courses is guaranteed an interview with one of the alliance companies on successful completion of their course. • To date, over 350 delegates have undertaken these courses, with 40 apprentices now employed by the alliance. Person Descriptions Success of a collaboration rests on strong, effective leadership. The Government’s prospectus states that a Town Deal Board should be business-led – an approach that BITC advocates based on the experience and learnings of our Place Leadership Team. A business chair provides independence from public and charitable fund-seeking, roots the approach in an understanding of local economic drivers, and possesses the ability to address complex issues in bite-sized chunks. Broadly, a chair should: The type of businessperson who is well-placed to become a board member is someone who: • Possess sensitivity to local needs • Cares about the town – this could be • Drive understanding of local issues someone local, someone with local commercial • Be acutely aware of the variation in cultures interests, or someone born locally and motivations within the collaboration • Has influence over the resources within • Facilitate openness their own company – this could be the Chief • Expertly navigate differences
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