St. Gallen Symposium 2010 Entrepreneurs – Agents of Change

Programme th 40 St. Gallen Symposium

University of St. Gallen, Switzerland 6–7 May 2010

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Editorial

On the occasion of its 40th anniversary, the St. Gallen Content 3 Symposium addresses a topic of particular impor- tance: “Entrepreneurs – Agents of Change”, a sub- Entrepreneurs – Agents of Change ject that has consistently pervaded the history of the International Students’ Committee (ISC). Entre- Cluster A: How I did it – the background story preneurial cogitation is the fundamental principle which defi nes our student initiative, an initiative Cluster B: The push from below which has been in existence now for 40 years. The fi rst part of this brochure offers you a the- Cluster C: Fields of opportunities matic insight into the subject addressed at the 40th St. Gallen Symposium, an issue subdivided into Cluster D: Entrepreneurial environment four main topics. Differentiated comments and statements from speakers at the anniversary sym- Topic Leaders posium offer a broad thematic glimpse of the topics addressed and provide a foretaste of the dialogue Leaders of Tomorrow and contentious content of the symposium. The second half of this brochure contains a detailed pro- gramme which, through its revised structure, prima- Programme 6–7 May 2010 17 rily refl ects the ideas underlying this dialogue as the central element. Programme

We would, at this point, like to express our heart- felt thanks to our numerous patrons and partners Thursday, 6 May 2010 both at home and abroad. The 40-year-old success story of the St. Gallen Symposium would never have Friday, 7 May 2010 been possible without their faithful intellectual and material support and commitment. Background Sessions On behalf of the 40th International Students’ Committee (ISC), we would like to wish you a fas- cinating and exciting read, and we look forward to General Information 29 welcoming you to St. Gallen in May. International Students’ Committee (ISC) Nicole Fässler Maximilian Jellinek St. Gallen Foundation for International Can Schnigula Studies

Head of the Organising Committee 2009/10 Circle of Benefactors

Donators

Media Channel For further information please refer to our website www.stgallen-symposium.org and its Media Channel.

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 3 Entrepreneurs – Agents of Change Entrepreneurs – Agents of Change 4

innovation and the strength to make changes are rare qualities indeed. Can entrepreneurial thinking and action therefore put forward ideas that will alleviate the economic and social distortions of re- cent years? There is a lot to be said for this, since an ability to adapt to new economic circumstances and living conditions is a distinguishing feature at the heart of all entrepreneurial dealings. Frequently, entrepreneurs are strong personali- ties with unconventional life histories who have an infallible feel for radical change. Also, a generation of entrepreneurs is beginning to emerge who is es- pecially open to fresh ideas and new solutions, and who is also on the look out for opportunities be- yond the more obvious fi elds of economic activity. And fi nally, entrepreneurial thinking, while shak- ing existing political and social structures, is in turn being challenged by that same political and social system to adapt and change. Speaking of “the entrepreneur” is always tricky, as there is no clear-cut defi nition. One way of approaching this problem is to ask entrepre- neurs themselves what they think entrepreneur- ship is all about. Let us hear fi rst from the serial entrepreneur Morten Lund (DK) who covers this year’s topic in a most comprehensive way. He is young, he is famous for having co-founded the VoIP service Skype, he learnt the ups and downs of entrepreneurship the hard way and he is realistic about the outcome of entrepreneurial endeavours – even those of the St. Gallen Symposium.

Morten Lund, there are a lot of investment oppor- tunities out there right now. You, as an entrepre- neur, must enjoy yourself a lot. I am bankrupt at the moment, so I cannot do a lot, but then, on the other hand, I can help other peo- For the 40th anniversary, the St. Gallen Symposium ple start mind-blowing businesses. In a downturn will take up a theme that in many respects has point- like this, most entrepreneurs move in the opposite Entrepreneurs – ed the way throughout its history. “Entrepreneurs – direction to the cycle. When everything collapsed Agents of Change” is not just a theme that has been two years ago, a lot of people tried to invest in specially chosen for the year 2010. Entrepreneur- start-ups they did not know anything about. Agents of Change ship has been at the heart of the St. Gallen Symposium from the outset: as an enterprising ini- How this? tiative run by the students and backed by a network The clever guys, they cashed in two and a half years of entrepreneurial fi gures from the business, aca- ago and they are now buying up like crazy from all Entrepreneurs play a key role in all economies around the world – as innovators, as demic and political spheres, the St. Gallen Sympo- the bankrupt guys like me. For real start-ups, like leaders and as the embodiment of a society’s values and ambitions. It therefore sium is concerned with the basic issues of today’s what I have been doing in technology, this time economic and social order. is, of course, amazing. The reason is that this tech- comes as no surprise that, in times of crisis, major hopes are pinned on them to In this context, the entrepreneur has a special nology is now mature. Both from the consumer guide the economy out of troubled waters. The rights or wrongs of this are open role to play. A drive to innovate and a permanent side, as people are using computers all the time to debate. In advance of the St. Gallen Symposium, let us have a look at the gen- search for new opportunities and markets makes and they buy a lot online, and from the technol- eral outline of this year’s topic and get warmed up for the “3 Days in May”. the entrepreneur one of the most dynamic ele- ogy side, where it has become so easy to develop ments within a social system. In an era marked by a website or a web service or to rent servers. For insecurity and anxiety, the entrepreneur’s drive, instance, you have the world’s biggest infrastruc-

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 5 Entrepreneurs – Agents of Change Entrepreneurs – Agents of Change 6

to break through or to fi nd the right people or to to buy this when it works, because they know how chose the right strategy or to fi nd the fi rst client to make a critical thing huge. That is why they have and adapt all of those things as you go along. You a big corporation. They do not believe they can be always have to acknowledge luck as part of your innovative at the same level, so they want to buy entrepreneurial success. as soon as an entrepreneur has started. And they are much better at the managing game when you And sometime you fail. get to a certain level. So I get in quick, get out quick, That is why I am apparently so interesting. A lot of it is true. Because it pretty often happens that you people tried what I tried, they have been catego- cannot say no if somebody wants to buy your stuff. rised either as geniuses or losers. If you are one The entrepreneurs in charge can get a lot of money, of those people in history who actually dares to and most of the entrepreneurs, me especially, will talk about the fact that you failed, it seems very take this money and do more of what they did be- Morten Lund (DK) strange. Ooh! If you are honest and talk about fail- fore, meaning turning ideas into reality. is an entrepreneur and ure, that seems to be very new. seed investor and has ture at Amazon which you can just tap into with line. I am facilitating a catapult. The best you can In your opinion, what is the best political and so- co-founded more than no set-up fee. So those two components, the e-side do now is to launch start-ups with good people, Do we need more of a failure culture? cial context for entrepreneurship? 50 high-tech start-ups. and the consumer side, work now and the devel- but you do have to have simply amazing, crazy, Maybe we do have to be more realistic. So when we Put crudely, the best model for entrepreneurship in In 2003, he invested opers and infrastructure are amazing, and then smart, good, cool, nice people, because these kinds have an entrepreneur symposium at St. Gallen, we history is the model of American society, because it in the communication combine this with the fact that you can actually of people can challenge SAP in one of their niches. could also have a failure symposium because fail- has created the Gates, the Carnegies and most of software Skype which But they have to be amazingly smart, hard work- ure is much, much more likely than success if you the biggest companies we know in a very short time. has over 500 million «It is the entrepreneur who has the ing, into their stuff and vibrant. And they have to The Americans can beat anyone and every start-up users today. He is a complement each other perfectly. Then, with add- because they always have the best start-ups and special member of capital to get the idea off the piece «Put crudely, the best model for ed luck, it is possible. the most successful. Talking about the best social Clinton’s Global Initia- entrepreneurship in history is the of paper and into sales.» model or political climate for entrepreneurship, I tive and a professor at What are the ingredients of entrepreneurial suc- model of American society.» think we have been pretty lucky in the Scandinavian Reykjavik University. get developers because they have been fi red and cess? are much more realistic salary price-wise – that is Entrepreneurs are executing a vision and turning are an entrepreneur. But you do not want to talk «I get in quick, get out quick, it is true. all together probably the biggest opportunity in it into reality. You need a lot of skills in that pro- about it. I mean, eight out of ten seminars fail. It is Because it pretty often happens that technology history. cess – accounting skills, sales skills, people skills, very important for you to have the courage to say science skills, presentation skills and so on. The “I will”, “I can”, “I dare to do this”, but also “I can you cannot say no if somebody wants Thursday, 6 May 2010 What is your part in this game? entrepreneur closes his eyes and lowers his hands, and dare and see that I can fail”. Then you become to buy your stuff.» Work Session: Imagine how we would have gone to the cattle then uses all he has himself and reaches out to the really strong. «Building is the real market a hundred years ago and seen that perfect world for the best of the competences to make it countries, but I doubt whether it is sustainable. You fun» cow that gives milk, delivers some good babies and happen. He has to be smart and trustworthy and But is the entrepreneur as an individual not mas- have to be hungry to be a successful entrepreneur. lots of meat you can eat. These are all the processes socially strong enough to make his thing take off. sively overrated? You have to want to prove to the world, especially Friday, 7 May 2010 in the game in which I have been for over 15 years, How many times have you drawn your small ideas Again, you want to put a label on it, you want to coming from small countries like Switzerland, that Keynote Address: creating companies, and through trial and error, categorise people. There are very few one-man you can do it. The Nordic model makes people too «Entrepreneurship – fi nding those perfect cows that actually deliver. «There will be another two hundred brands in the world. Michael Jackson did it. Every- demanding, they are not hungry any more. That is there is nothing to be And now, the technology and the people who want start-ups, some in the same market body would acknowledge that he needed the band unfortunate, because I love to live here. Denmark is afraid of» to buy and use it have combined in a way that suits to create the music. In entrepreneurship, as well, facing some real shit now. It will be very diffi cult to someone like me perfectly. And that is, of course, as you, so you also have to be lucky you have the initial guy who starts something or keep up all these crazy standards of social living. a dream. to break through.» who fi nds the team. But entrepreneurship is much more about team work and group effort. Are entrepreneurs role models? Is it the right time for entrepreneurs? Are they on a piece of paper for your friend but they never Yes, because we think that entrepreneurship is agents of change? became reality. It is the entrepreneur who has the There is a saying that true entrepreneurs are long- something we want to do. But we forget that be- An agent of change for me is more somebody who capital to get the idea off the piece of paper and term oriented. But your entrepreneurial career ing an entrepreneur can mean failure. Successful is standing outside and wants to label people like into sales. does not refl ect that in any way. entrepreneurs are role models, but seven out of me. But it is impossible to put a label on me. I am I would love to have a long-lasting business that I ten entrepreneurs are not role models because not a consultant, I am not an investor, I am not It is about skills, but it is also about luck, is it not? could keep forever. I would love to have this green they fail. „ even an entrepreneur, I am many things in one. In my world everybody knows that you have to tech company that purifi es water of which I would work superhard. But then remember, there are be the proud owner forever. I think we all would love Interview: Johannes Berchtold So what are you? global opportunities with technologies and the in- that. But with entrepreneurship you really have to I am mostly a guy facilitating a trampoline. I am ternet, but there is also global competition. There remember that the entrepreneur can take the idea the guy who dares to jump the crazy jumps on the will be another two hundred start-ups, some in the off a table and turn it into some kind of sales or trampoline and that people try out like a trampo- same market as you, so you also have to be lucky product. The big corporations will then be so happy

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 7 Cluster A: How I did it – the background story Cluster A: How I did it – the background story 8

Student Voice “Entrepreneurs are responsible for the great majority of jobs today. They have Veit Oliver Kment shaped the world around us through vision, dedication, and hard work. They Cluster A: How I did it – (DE), HEC Paris, have reinvented our daily life, our habits and our perception of what is possible. France Following the conviction that anybody can succeed at any set goal, entrepre- neurs have changed our world time and again. […] The world entrepreneurs en- the background story vision today is the world we will live in tomorrow.”

Introduction: In the life of all entrepreneurs, exceptional stories are common- Herman Mashaba place, centered on their careers or the development of their entrepreneurial My way as an entrepreneur Christian Herman Mashaba (ZA) von Koenigsegg (SE) activities. Our imaginations are fi red by examples of ground-breaking entrepre- Born in 1959, my academic dream was shattered tems to linen, crockery, dinner services on commis- is Founder of Black is Founder and Chief neurial ideas and successful company start-ups. But such stories are also inter- in 1980, in my second year of a bachelor of admin- sion basis from the boot of my car. My fi rst break Like Me, a company Executive Offi cer of woven with many failures, and conjure up an image of the entrepreneur as a istration Degree at the university of the North in specialised in beauty Koenigsegg Automo- modern-day adventurer. Whatever the case, the most fascinating aspect is that South Africa when the university was shut down «Today, I have business interests in products. Due to po- tive AB, well known for due to political unrest. When the university was litical unrests in South individual human beings can exert a permanent infl uence on business and soci- about 20 companies.» producing the fastest opened two months later, I decided not to go back. Africa he was forced and most power- ety. Cluster A follows in their footsteps with a typical portrayal of these entrepre- I had plans to go outside the country to receive came in late 1983 during a period when I sold hair to leave university and ful motor vehicles neurs and their stories. military training to help fi ght for South Africa’s free- products for a company in Johannesburg, on a com- then started his own licensed for normal dom. This was during the period when the youth mission basis. After this exposure, I decided to start hair care manufac- road traffi c. He shook of South Africa in particular were agitating and my own hair care manufacturing business. turing business. He up the entire industry Interview with Christian von Koenigsegg challenging the racist political system of apartheid So in February 1985, the fi rst bottle of the currently serves as when he indicated his now highly branded Black Like Me hair products Executive Chairman of interest in buying the How did you come to entrepreneurship? What and work hard for it, you will get it. But you really «The university was shut down due to hit the South African market. The business was Lephatsi Investments ailing GM subsidiary inspired you or what led you to take the risk of have to believe and you really have to work hard. If political unrest.» started with three partners and my wife Connie, (Pty) Ltd. Saab in 2009. founding your own company? you do that, it is doable. And, therefore, if it really with a loan of USD 4,000.– in a 200 square me- I think it is based on several different reasons. First of looks dark temporarily, it is just temporary, so you which discriminated against the majority black popu- ter unit in Ga-Rankuwa in the then homeland of all, it is partly in my genes, I guess, because I come can look beyond. lation on the basis of their colour. Whilst waiting to Bophuthatswana, one of the areas blacks were al- Thursday, 6 May 2010 from a family of entrepreneurs. My grandfather on be called for military training, I found myself a clerical lowed to operate business ventures. Today, I have Friday, 7 May 2010 Panel: «The entrepre- my father’s side, my father and my mother, they all What do you think makes you special as a young job at a supermarket distribution business in Pretoria business interests in about 20 companies including Work Session: «How neur: visionary, inno- ran their own businesses. I guess I grew up with entrepreneur? Do you think there is something where I worked for seven months. I worked a further mining, construction, exhibition and events, real es- entrepreneurs can help vator, superman?» that as a very natural thing. Secondly, I never had that is very special about you in contrast to other 23 months as a dispatch clerk in a furniture manufac- tate, fuel distribution and logistics, power generation to break the scourge of any pressure from my family concerning what I entrepreneurs? turing company, my longest and last salaried job. and the manufacture of bullet-proof materials. „ poverty in Africa» Work Session: «How should do or become or to follow a certain path. It That is a very tough question, because there is a I saved enough money during this period and to create multiple was always kind of left open, and I had the feeling lot of entrepreneurs out there and a lot of differ- bought myself a car, and resigned from my salaried interacting complex I was allowed to do whatever I wanted. Given all of ent types of entrepreneurs. But I guess there is one job. For a period of about two years I sold different technical solutions this, I guess it sounds very natural to start my own very simple motto in life that I always had – maybe products ranging from insurance, fi re detection sys- with an engineering business. That said, I also have this great interest in I do not think about it every day anymore, but I re- team of 10 people» cars, so why not combine the two. So I did. ally thought about it a lot when I got started – and A that is: “Life is very short, so if it is tough or easy A Being an entrepreneur always entails a lot of ups or whatever it is, when you are gone that does not St. Gallen Leaders of Tomorrow and downs. It takes a lot of work and energy to really matter. What you do here and now, that does Global Perspectives Barometer 2010 build up your own business. Do you have a special matter. And if you can do what you really want to Among the St. Gallen Leaders of Tomorrow, way to manage your ups and downs along your do, it is worth something.” Whether that is unique or not, I have no idea, but that was kind of my motto way? 80% believe that lowering greenhouse gas emissions Yes, I guess, but I think what you are describing is all along, it does not matter if it is hard or easy, if 80% should be a top priority for government policy, more life and not only entrepreneurship. It is some- you really want it, you will just do it. „ times also an up being an employee, and a company can also go up and down from that perspective. So For the complete interview by Livia Höhener, please 83%83% are not cutting down on car travel, I see it more as a way of life, and it is the only way refer to www.stgallen-symposium.org. of life that I know. So, whether it is an up or not, I 91%91% are not cutting down travelling by air. do not separate it from the rest of my being or my time. And secondly, I have a really rock solid belief See the full report on www.stgallen-symposium.org/barometer. that if you really want something and believe in it Source: Credit Suisse/ISC/HSG

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 9 Cluster B: The push from below Cluster B: The push from below 10

Student Voice “Being an entrepreneur comes down to responsibility in many forms. Ranging Steven Meyers from personal, social, environmental and political, all must be taken into account Cluster B: The push (US), Masdar Insti- during the creation phase of the product, business, or intellectual property. […] tute of Science and Responsible execution of entrepreneurial ideas will not only yield a more profi t- Technology, Abu able and socially responsible product; but it will ensure that the entrepreneur Dhabi, United Arab will be remembered as a positive agent of change.” from below Emirates

Introduction: Often unobserved by the general public, the new generation of The first thing I learned as an entrepreneur was Do you think, that anyone can be an entrepreneur? «Even if they want entrepreneurs is set to place its mark on our era. This generation – although far that if I or my company suffer any setback, I always I think that anyone could be an entrepreneur. Obvi- to be an employer Suhas Gopinath (IN) have to look at it as an opportunity. I am always ously, you need to feel a passion for independence. or an entrepreneur, is Chief Executive Of- from homogenous – has certain experiences in common, and also a shared iden- evaluating the opportunities around me. If you do not feel any passion and you look up to Bill fi cer and President of tity. After all, it has a pragmatic take not only on technological progress but also Gates and say: “so if he can be an entrepreneur, I can they need to have Globals Inc., a multina- the dramatic economic developments of the last decade. This generation of en- So how do you deal with setbacks? be an entrepreneur”, you are, of course, right in one an entrepreneurial tional company provid- When I started at a very early age, I faced a lot of way, but if you do not feel passion within yourself and trepreneurs is both impartial and quick to identify opportunities where others spirit at the end of ing IT solutions. He setbacks, especially because I was underage. In my you do not have your own focus, I do not think you see only crisis and decline. Under Cluster B, prominent exponents of this genera- was denominated as case, therefore, it was actually very hard for people can be a successful entrepreneur. I am convinced that the day.» the world’s youngest tion will show how they value – and also promote – this “push from below”. to take me really seriously. I do not think we should anyone can be an entrepreneur, because when I start- CEO by leading medias underestimate anyone because of their economic ed off in India at the age of 13, all my family members Suhas Gopinath, across the globe. He status or age. I used to offer my services free of were against the fact that I wanted to opt to be an Globals Inc. received his Diploma Interview with Suhas Gopinath charge, and this enabled me to showcase my skills. entrepreneur. Everyone was apprehensive because of on global leadership Aside from this, I did have some other setbacks at the fact that I did not have work experience or had from the Harvard You have been an entrepreneur from a very early When was the first time that you actually realised a later stage. I was not allowed to sign agreements not been to university and did not complete an MBA. Kennedy School. age, what is your definition of an entrepreneur? that you were an entrepreneur? or papers. They were very sceptical about my success. They felt An entrepreneur is someone who accepts risks You know, when I actually started, the funny thing that, should he fail, he will not even have a job, and and, at the same time, is able to exhibit leadership was that I was not aware that I was actually an en- Where do you see the most important challenges he will not be able to manage his company because spirit. Entrepreneurship is all about an adventure trepreneur and I had not even heard of the word facing the next generation of entrepreneurs? he does not have the experience. So I think that you where you are sure to face setbacks. And an entre- entrepreneur. At one point I felt that, if you are I think it is essential for the next generation of en- need the right mindset to be an entrepreneur. You do not need a very strong academic or financial back- Friday, 7 May 2010 preneur is somebody who knows how to overcome alone, people will not take you very seriously, but trepreneurs to be more innovative, because I can ground or work experience. If you believe in your own Work Session: «Leader- setbacks and sees any hurdles encountered as an see a deterioration in the level of innovation. I see ideas and visions you will be able to acquire these ship with passion» opportunity for his business. «Entrepreneurship is not only many entrepreneurs who are not innovative but skills on your own. about owning a company.» actually replicating ideas that already exist. I there- „ In your opinion, what does it take to be an entre- fore think the biggest challenge for us will certainly preneur? if you are a member of a team, people will actu- be innovation. The second one is for us to set up For the complete interview by Lasse Stünitz, please One of the main qualities of an entrepreneur is ally accept you. So I thought that if I formed a small ethical and value-based enterprises, because you refer to www.stgallen-symposium.org. just authentic leadership. You also need a strong team and started my own organisation, we could really do not want a repeat of this economic reces- vision for your own enterprise. An entrepreneur is formalise the setup. I think it was at the age of 15 sion which originated in 2008 and 2009. not somebody who is looking for short-term suc- that I realised that I was into entrepreneurship and cess, but rather someone who is able to pursue a I felt that I had already started my entrepreneurial B long-term vision for himself and his stakeholders. career. B I think one of my major motivations to become an It is actually not important what you are called, «You cannot learn entrepreneurship the important thing is what you do. St. Gallen Leaders of Tomorrow Global Perspectives Barometer 2010 itself.» Exactly. It certainly matters what you do and, in fact, how you do it, especially when you are a first- The St. Gallen Leaders of Tomorrow entrepreneur was the fact that I was able to offer time entrepreneur and your family is not involved employment opportunities to others. Especially in business. And you have no guiding light there, coming from India where you see that unemploy- so you have nobody to act as a pilot or mentor you, considertechnology technology and communication to be one ment is one of the major setbacks to our economy. and this is when you start learning on your own. of the most promising sectors, second onlyenergy to energy.

See the full report on www.stgallen-symposium.org/barometer. Source: Credit Suisse/ISC/HSG

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 11 Cluster C: Fields of opportunities Cluster C: Fields of opportunities 12

Student Voice “The world needs failures as they help us to reconsider our approaches and behav- Alexander Yukhno iour. A failure is merely an opportunity to start over again, yet with the next time Cluster C: Fields of (RU), Moscow more wisely. […] The challenge is to make entrepreneurial thinking systematic State University of across the business community. Large companies now have to make a decisive International Rela- transition to a stance where entrepreneurial spirit forms an integral part of their tions, Russia opportunities business environment.”

Introduction: When it comes to entrepreneurial activity, there is no limit to the Interview with Beatrice Trussardi possibilities. The way that new ideas manage to win through in remote business Ernst Mohr (DE) From an entrepreneurial point of view, which are Trussardi is a traditional family business with al- Beatrice Trussardi (IT) has been President of fi elds, and also in markets that appear saturated, never fails to surprise. Such the key factors that differentiate the fashion busi- most 100 years of history. Would Trussardi look dif- is Chairman and Chief the University of developments are often preceded by fundamental technological or regulatory ness from other industries? ferently today if it had been in public hands? Executive Offi cer of St. Gallen since 2005. changes. Cluster C will also give a voice to those who stand for a style of entre- An entrepreneur often requires a similar approach The tradition of a family, its stories, its passion per- Trussardi Group, the He is a professor in preneurial thinking – for example within large corporations or state-run bodies and analogous qualities for any industry: especial- meate any of its activities. I know the world moves prestigious Italian economics with special ly a clear understanding of the global world today in different directions and it is very rare today to fashion brand. She – that is far removed from the classical context of founder-run and family-owned focus on the relation- and a perspective on where we are going. We need fi nd family owned businesses. I do not blame who established initia- ship between economy companies. to understand what the market requires and re- takes different routes and makes diverse choices tives which represent and ecology. He re- spond to it with a very fl exible and yet a very sharp than ours but we are really part of our company, it excellence of prod- ceived a Ph.D. from structure for the company. A good entrepreneur is in our DNA, it is so part of our family. We like it ucts Made in Italy in the London School of Ernst Mohr needs to be very connected with what is happen- fashion, art, food and Economics in 1985 and Entrepreneurial University ing outside, all the time: this is a key factor for the «You have to be travelling and yet be design. She holds a habilitated from the fashion business which is strongly connected to present in your hometown, be able to degree in business ad- University of Konstanz Founded in 1300 in Bologna and Paris as a haven rial egoism creates new insights but no new facts. the rhythms of today’s world. ministration from New in 1991. for roving students and professors, the university Entrepreneurs and professors complement each envision the future still developing the York University. is, after the Vatican, probably the oldest organisa- other perfectly in their respective ineffectiveness. You have been awarded for your entrepreneurial present.» tion of any kind in existence. The search for an en- achievements many times. In your own words, terprise or even enterprises within it would appear 4. Decisions: The question underlying the cen- what is an entrepreneur? very much, we enjoy it, we think about it, we dream to be a contradiction in itself. An opinion which is tral entrepreneurial decision is what to create. The Although it might sound popular, I think one of about it we project us in the future. When fashion Friday, 7 May 2010 justifi ed and, at the same time, completely inap- central decision which the university must reach is the strongest abilities it takes is multitasking: you companies become public or part of large groups Work Session: «Re- propriate! what to think about. The entrepreneur reaches this have to be travelling and yet be present in your they risk to respond to the market with a cold and shaping the “Made in decision for others, and nobody can interfere with hometown, be able to envision the future still de- detached approach. The brand risks to die. Instead, Italy” through innova- 1. Creative destruction: Entrepreneurship destroys his determination in this respect. The professor veloping the present. Your company needs to be with our energy and passion we are able to inno- tive talents» tradition and replaces the old with the new. The reaches this decision for himself, and nobody can multitasking too, moving away from the core busi- vate constantly our identity keeping the legacy of a university destroys stagnant approaches to think- interfere with his determination in this respect. A ness to enrich the image and the identity of your century-long tradition. „ ing, undermining them through the introduction university therefore represents a fl at hierarchy in industry. Moreover you really need vision and pas- of new methods of thought. Inwardly, however, it every case, and a command structure can never be sion: passion is one of the strongest drivers for a For the complete interview by Johannes Berchtold, remains true to its tradition and changes very lit- a university. company today. please refer to www.stgallen-symposium.org. tle. Although in its essence profoundly non-entre- C preneurial, it still creates the conditions that breed 5. Organisation culture: With its outwardly-orien- C successful entrepreneurship. tated and inwardly-defi ning autonomy, the univer- St. Gallen Leaders of Tomorrow sity represents a clan organisation par excellence. Global Perspectives Barometer 2010 2. Effective egoism: Professors are just as egoisti- The grassroots decide whether they should follow cal as entrepreneurs. When it comes to the trade- the leadership or not. Good and bad universities Among the St. Gallen Leaders of Tomorrow, off between money and autonomy, professors tend differ in the culture in which this takes place or to choose their independence, while the entrepre- not. Good universities have a culture that enables 36%36% answered that the fi nancial sector faced the neur is instinctively drawn towards pecuniary re- leadership, bad universities do not. „ wards. Money enables one to create a new reality biggest challenge. and generate even more money. Autonomy stimu- For the complete article, please refer to lates further thought which, in turn, gives birth to www.stgallen-symposium.org. 29% of those asked also plan to work in the fi nancial sector. even more autonomy. 29%

3. Ineffective egoism: Entrepreneurial egoism ge- See the full report on www.stgallen-symposium.org/barometer. nerates new facts but no new insights. Professo- Source: Credit Suisse/ISC/HSG

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 13 Cluster D: Entrepreneurial environment Cluster D: Entrepreneurial environment 14

Student Voice “Ecology is an issue that concerned me since I was a little child. The government Carlos Jara De of my country does not have adequate measures to promote a safe environment. Cluster D: Entrepreneurial Marco (PY/US), In fact, recycling is an activity unknown to most people. […] I believe that in our Fordham Univer- world that is plagued by major environmental issues, every entrepreneur should sity, United States strive to be an agent of change. An entrepreneur can do this by recognizing the environment problems around him and seizing opportunities to solve them.”

Introduction: Each entrepreneurial activity takes place under conditions set by Wolfgang Grupp society and the political system. The world of politics and the world of the en- «Globalisation does not mean the reduction of jobs» Paul Bulcke (BE) Wolfgang Grupp (DE) is Chief Executive trepreneur are not separate entities; depending on the prevailing economic and A social market economy means inclusion of our A country that relies 86% on export cannot sus- is Managing Director Offi cer of Nestlé political circumstances, to a greater or lesser degree they merge. The political fellow citizens in the work process, or – to put it tain itself for the future without factories and work- of TRIGEMA GmbH S.A., a multinational reactions to the economic crisis show how precarious this relationship can be. in other terms – caring creates jobs! Responsibility ers! The strength of a company therefore does not & Co. KG, Germany’s nutrition, health and That being said, entrepreneurs must always be critical about the desire of politics and the performance of entrepreneurs are the sole lie in that which it has others produce for it, but ex- largest manufacturer wellness company prerequisites necessary to ensure a functioning sec- clusively in that which it can produce itself! Entre- of sports and leisure for authoritative controls. Cluster D will take a critical look at the economic and with over 280’000 tor in a social market economy and, consequently, preneurs therefore must continuously recognise clothing. A strong employees worldwide. sociopolitical impact of political concepts designed to handle crises. also the guarantors of secure jobs or a positive and keep pace with the changing times! Globalisa- supporter of products Holding various posi- business location. tion does not mean the reduction of jobs domesti- Made in Germany, tions with Nestlé S.A. It is therefore the duty of entrepreneurs to ex- cally and creation of others abroad. Globalisation he plainly advocates for over 30 years, he Paul Bulcke ploit favourable foreign production locations in a represents a major opportunity for the exploita- German labour force. received a postgradu- Alignment and motivation in an entrepreneurial environment tion of mutual strengths. He graduated from the ate degree in commer- «A country that relies 86% on export We need to manufacture appropriately supe- University of Cologne cial engineering from People are the company, they drive everything: self-starters of – their environment. We want to rior products with our know-how, while low-wage with a degree in busi- cannot sustain itself for the future the Vlerick Manage- products, brands, innovation, and also how the further increase intensity in our organisation; we countries should manufacture mass-produced prod- ness administration. ment School. company links up with society at large, what we want to encourage people who, when they see an without factories and workers.» ucts (i.e. less expensive products) with their know- call “Creating Shared Value”. They are our most im- even small decrease in market share, want to fi ght how. This division of labour or exploitation of portant competitive advantage. to take it back. manner that, rather than reducing jobs at home, mutual strengths is what I call globalisation! Friday, 7 May 2010 Our roadmap gives us strategic direction and For this, it is also very important to link the per- contributes to the strengthening of these jobs do- Growth in a high-wage country does not mean Friday, 7 May 2010 Keynote Address: alignment, which is so necessary in a complex and formance of people with reward and recognition mestically. Standard products or mass-produced increasing volumes, but rather product growth Work Session: «Verant- «Entrepreneurial decentralised entrepreneurial structure like ours. more directly. We have taken very important steps products cannot be manufactured in the long-term (i.e. products must be of greater superiority and wortung und Leistung change in continuity» We do not want to organise and control only top- in a high-wage country and should be discontinued value), and this requires suitably-trained and, natu- der Unternehmer sind down. We believe that if you have a clear purpose, «We want our people to feel a sense of or relocated in good time. However, technological- rally, higher-paid employees! Voraussetzung für Work Session: clear direction, and the right people in place – then entrepreneurship, that they own – and ly-superior products should not be relocated and Consistent adaptation to this change is our re- sichere Arbeitsplätze» «Values and value: the you can mobilise the full potential of the people must be manufactured in our high-tech country to sponsibility as entrepreneurs! „ CSV concept» by delegating and empowering them. We want are the self-starters of – their environ- prevent the irretrievable loss of our know-how! the decision-making to be as close as possible to ment.» the reality of the markets we are working in. This in this direction. But we have to walk the fi ne line of D «It is also very important to link not having people motivated only by rewards. We D St. Gallen Leaders of Tomorrow the performance of people with want to maintain our basic philosophy – that people are here for the long run, that they are here because Global Perspectives Barometer 2010 reward and recognition more they identify with the values, mission and vision of Among the St. Gallen Leaders of Tomorrow, directly.» this company. Nestlé is a successful company; it will remain creates an environment where people feel that competitive and successful if we continue with our two-thirds believe that states they have an interesting job, that what they do is ability to fully mobilise the potential of our people, oftenoften fail on decisive issues. aligned with the company’s objectives. motivating them to act in a forward-looking entre- To secure our future success we are constantly preneurial spirit along the lines of the strategic direc- intensifying competitiveness in this organisation. tion as provided by the Group’s Executive Board. „ Often Rarely No answer We accelerate speed of action, proactively and reactively. We want our people to feel a sense of entrepreneurship, that they own – and are the See the full report on www.stgallen-symposium.org/barometer. Source: Credit Suisse/ISC/HSG

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 15 Topic Leaders Leaders of Tomorrow 16

Topic Leaders Leaders of Tomorrow

Topic Leaders act as ambassadors of the St. Gallen Symposium and through their presence and role pro- The St. Gallen Symposium is the leading platform for intergenerational dialogue. It is the Leaders mote dialogue between the generations. In doing so, they bring together the Leaders of Today and the of Tomorrow who make the St. Gallen Symposium a truly unique occasion. Emerging, inspiring and Leaders of Tomorrow. Whether as session hosts, as someone to ask thought-provoking questions or as ready to embrace the world from their own point of view, the Leaders of Tomorrow come from various interesting discussion partners in the informal setting of social events, the role of the Topic Leaders is to backgrounds. Students are required to show their profi ciency through the largest competition of its build bridges between the various participant groups throughout the event. Every year, the St. Gallen kind, the St. Gallen Wings of Excellence Award, and the 100 most outstanding authors are invited to Symposium invites around 20–30 renowned experts to perform this role. This year, the following Topic St. Gallen. Yet another 100 Leaders of Tomorrow are selected from a rich source of young researchers Leaders will join the anniversary symposium: and entrepreneurs who have already proven their skills. They show a strong affi nity to the topic of the St. Gallen Symposium. Here are two portraits of Leaders of Tomorrow: «I do not know Prof. Dr. Dr. Ann-Kristin Achleitner (DE), Scientifi c Director, Center for Entrepreneurial and Financial Studies anywhere else like (CEFS), Technische Universität München Dr. Steven Althaus (DE), Head Global Brand Management, Allianz SE this in the world Swaminathan Sekar Cansen Basaran Symes (TR), Territory Senior Partner, PricewaterhouseCoopers Istanbul Offi ce and that is why I Dr. Thomas Borer-Fielding (CH), Dr. Thomas Borer-Fielding Consulting Swaminathan Sekar, born in 1984, is currently enrolled at the Massachusetts Institute of Technology come over and over Dr. David Niklaus Bresch (CH), Head Sustainability and Emerging Risk Management, Swiss Re (MIT), United States. He fi nished his four years Bachelor programme at the Nanyang Technological Univer- Max Burger-Caldéron (CH), Chairman, Golien Ltd. sity in Singapore. Commanding profound technological background knowledge, he qualifi ed through the again, year after Heinrich Christen (CH), Partner, EMEIA Medical Devices Leader, Ernst & Young Ltd. St. Gallen Wings of Excellence Award by demonstrating how entrepreneurial spirit can create social year.» Ipeknur Cem Taha (TR), Presenter, “Global Leaders” value. Together with his team at the Prof. Dr. Stephan Chambers (GB), Chairman, Skoll Centre for Social Entrepreneurship, University of Oxford MIT, he focuses on the need for literacy, «I had a vision – to change the world using tech- Peter Day, BBC News Victor Chu (CN/GB), Chairman, First Eastern Investment Group health and economic awareness of frac- nology, one village at a time. I would like to share Topic Leader Peter Day (GB), Business Correspondent, BBC News tured societies across India. In his Peter Englisch (DE), Partner, Ernst & Young AG contribution, he addresses the basic this vision, its relevance and need in today’s world Swaminathan Sekar Leonhard H. Fischer (DE), Chief Executive Offi cer, RHJ International SA need for literacy using the most adopt- with peer leaders at the St. Gallen Symposium.» (IN), Ph.D. student at Prof. Dr. Christoph Frei (CH), Academic Co-Director International Affairs, University of St. Gallen ed technology, a mobile phone, to em- the Massachusetts Victor Zhikai GAO (CN), Executive Director, Beijing Private Equity Association power communities to learn how to read and write. Celedu (Cellular + Education), a practical ground level Institute of Technology

Misha Glenny (GB), Author initiative, has already touched several thousand women in rural India and will touch millions more. „ (MIT) Yoshinori Imai (JP), Vice President, NHK Japan Broadcasting Corporation Prof. Yoko Ishikura (JP), Professor for International Business Strategy, Hitotsubashi University Dr. Urs Landolf (CH), Partner, Tax & Legal Services, PricewaterhouseCoopers Ltd. Moky Makura (NG), Managing Director, MME Media Therese Albrechtson Dr. Ebenezer Mireku (GH), Managing Director, Peatrak Ltd. Dr. Joseph A. Stanislaw (US), Founder & Chief Executive Offi cer, The JAStanislaw Group, LLC Therese Albrechtson, born in 1985, is a young entrepreneur from Sweden who has already made her Rintaro Tamaki (JP), Vice Minister of Finance for International Affairs of Japan fi rst successful entrepreneurial experiences. She is the founder and owner of Albrechtson Holding AB, Dr. Hiroshi Tomono (JP), Representative Director & President, Sumitomo Metal Industries, Ltd. Greyzone AB, Iboards AB, and Bodyguard Säkerhetsprodukter AB, which she sold in 2008. Her original Dr. Bert W. M. Twaalfhoven (NL), Honorary President, European Forum for Entrepreneurship Research plan was to study at the Business University in Stockholm. After Phiroz Vandrevala (IN), Executive Director & Head Global Corporate Affairs, Tata Consultancy Services Ltd. «It will be exciting to being accepted, she changed her mind and decided to head in a Dr. Klaus W. Wellershoff (DE), Chief Executive Offi cer, Wellershoff & Partners Ltd. meet similar people as different direction, the world of entrepreneurship. Although be- ing very successful, she never stopped her studies and is currently myself from different taking several courses in leadership and economical theory at IHM countries and markets.» Business School. Besides her education, she enjoys to exchange her experience with others, giving courses in enterprising and entre- Therese Albrechtson preneurship. Furthermore, she writes articles, chronicles, debates and blogs for newspapers, magazines (SE), Founder and and company sites. Her dedication for entrepreneurship does not just end there since she is also very Managing Director of active in the organisation for young entrepreneurs in Sweden and supports several voluntary projects Albrechtson Holding

initiated by the Swedish government. „ AB

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 17 Programme Programme 18

Programme

Plenary Sessions Plenary SessionsSession

Plenary SessionsSession On both days of the symposium, Plenary Sessions Work Background will be held in which prominent speakers will intro- Sessions SessionsSession Morning duce the major topics, discuss controversial issues Lunch Lunch and provide impetus for the upcoming sessions. A distinction is made between the Keynote Address, Work Background Plenary SessionsSession Sessions Sessions Session the Keynote Panel and the One-on-One. The sessions Work Background will be moderated by a chairman to ensure the parti- Sessions Sessions Work Background Panel Winnerwith the Panel Awardees cipants are constantly involved in the discussion. Sessions Sessions Session St. Gallen Wings of Excellence Award Afternoon

Plenary SessionSessions Plenary SessionsSession Keynote Address Dinner for the In Keynote Addresses, distinguished speakers will explain their ideas and consider the questions cur- Circle of Benefactors Dinner Nights International Buffet rently at issue in front of the large audience. A constructive exchange of views will be fostered from the Evening & & assembly, which has the opportunity to take part in the discussion being moderated by the chairman. Open House Night Anniversary Party

Keynote Panel Wednesday, 5 May 2010 Thursday, 6 May 2010 Friday, 7 May 2010 Under the guidance of an experienced moderator, a group of three to fi ve speakers will engage in a lively debate on a specifi c topic. The participants on the panel will articulate their positions and thoughts from different angles and enlarge upon the topic in a differentiated way. The panel will be opened up after- Work Sessions wards to all participants in the audience.

The Work Sessions are the core element of the One-on-One St. Gallen Symposium. They complement and ex- With the One-on-One, a new session format will be introduced in the programme of the 40th St. Gallen pand on the Plenary Sessions and allow partici- Symposium. This investigative question and answer session between a high-profi le speaker and an ex- pants to directly exchange their opinions and expe- perienced interviewer distinctively differs from the other Plenary Sessions. In a One-on-One, the speaker riences. In groups of 25–30 participants, the Work will be challenged on specifi c topics and critically questioned on his positions. Sessions provide the opportunity to take part in in- tense debates with the aim of developing concrete proposals for solutions.

Background Sessions

The Background Sessions aim to convey back- ground information on issues not directly related to the annual topic of the St. Gallen Symposium. They address both current affairs and questions from ongoing debates in the fi elds of business and economics. The Background Sessions give partici- pants the opportunity to acquire knowledge in a compact form.

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 19 Thursday, 6 May 2010 Thursday, 6 May 2010 20

Thursday, 6 May 2010 Plenary Sessions

MMorningorning & EEveningvening

08.00–08.05 Chairman: Lord Griffi ths of Fforestfach (GB), Vice Chairman, For the 12th time, Lord Griffi ths of Fforestfach will lead through the programme of the St. Gallen Symposium’s opening day. Chairman’s Statement Goldman Sachs International

08.05–08.15 Dr. Josef Ackermann (CH), Chairman of the Management Board, Dr. Josef Ackermann, Chairman of the Board of Trustees of the St. Gallen Foundation for International Studies, welcomes the audience Welcome Address Deutsche Bank AG to the anniversary symposium.

08.15–08.30 Angad Paul (GB), Chief Executive Offi cer, Caparo Group Ltd Getting the debate started Angad Paul will introduce into the topic and show just how broad and contradictory perceptions on entrepreneurship can actually be. Impulse Address His comments will launch the debate and prompt questions that will be taken up again throughout the symposium.

08.30–09.30 M. Shafi k Gabr (EG), Chairman & Managing Director, ARTOC Group The entrepreneur: visionary, At fi rst sight, there can be little doubt of what an entrepreneur is. He takes risks, turns visions into reality and has a keen instinct for Panel for Investment & Development; Christian von Koenigsegg (SE), innovator, superman? detecting opportunities. Besides this, huge hopes are pinned on him in times of crisis. But the term “entrepreneur” generally defi es a Founder & Chief Executive Offi cer, Koenigsegg Automotive AB; clear-cut defi nition. What does it actually mean to be an entrepreneur? What should we expect from them? Ultimately, it is what they Hiroshi Mikitani (JP), Chairman & Chief Executive Offi cer, Rakuten Inc. do that matters, and not what they are called.

BREAK

10.30–12.00 BBC Global Debate Choose your future For the very fi rst time, BBC World Service will be recording a session at the St. Gallen Symposium to be broadcast on 15 May 2010. An Panel with Peter Day (GB) from the St. Gallen Symposium intimate observer of St. Gallen for many years, Peter Day will be asking his panel and the mixed crowd of experienced business lea- ders and ambitious students: What should I do with the rest of my life? It is a debate that touches the key concerns of the St. Gallen Symposium.

LUNCH followed by WORK and BACKGROUND SESSIONS

18.00–19.30 Sanjiv Goenka (IN), Vice-Chairman, RPG Enterprises; Whether a family business or There is a strange but commonly-held belief that real entrepreneurship can only be found in privately or family-owned businesses. Impulse Addresses Dr. Jürgen Hambrecht (DE), Chairman of the Board of Executive listed company: the pride and Equally, the capability of publicly-owned companies to pursue long-term strategies is often denied. As dubious as these claims are, & Panel Directors, BASF SE; Dr. Andreas Jacobs (DE), Chairman of the Board, prejudice of entrepreneurship they should be examined more thoroughly. On the panel, much-loved prejudices about the range of entrepreneurial activities will come Barry Callebaut AG; Robert Peugeot (FR), Chairman & Chief Executive under scrutiny. Offi cer, Société Foncière, Financière et de Participations FFP

The offi cial programme will be followed by Dinner Nights and the Open House Night in the City of St. Gallen.

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 21 Thursday, 6 May 2010 Thursday, 6 May 2010 22

Thursday, 6 May 2010 Work Sessions Part 1 Work Sessions Part 2

114.00–15.304.00–15.30 116.00–17.306.00–17.30

Hiroshi Mikitani (JP), Chairman & Chief Executive Offi cer, Rakuten Inc. Dinesh Dhamija (GB), Founder & Chairman, Copper Beech Group Growth and strategy of a Japanese internet giant Creating wealth through entrepreneurship

Samih Sawiris (EG), Chairman & Chief Executive Offi cer, Orascom Development Holding AG Joachim Schoss (DE), Founder & Foundation Board President, MyHandicap.com How I am doing it my way Charity is good, impact is better

Amir Kassaei (AT), Chief Creative Offi cer, Doyle Dane Bernbach Group GmbH Christian von Koenigsegg (SE), Founder & Chief Executive Offi cer, Koenigsegg Automotive AB “It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe!” How to create multiple interacting complex technical solutions with an engineering team of 10 people

Morten Lund (DK), Entrepreneur tbd Building is the real fun tbd

M. Shafi k Gabr (EG), Chairman & Managing Director, ARTOC Group for Investment & Development Simon de Pury (CH), Chairman, Phillips de Pury & Company Social entrepreneurship – only for real entrepreneurs Translating works of art into value

Gautam Thapar (IN), Chairman & Chief Executive Offi cer, Avantha Group Ron Stamp (CA), President, Iceberg Canada Corporation Indian entrepreneurship – illusion or reality The dawn of a new ice age

Prof. Dr. Urs Fueglistaller (CH), Managing Director of the Swiss Research Institute of Small Business Ümit Boyner (TR), President of the Board of Directors, Turkish Industrialists’ and Businessmen’s and Entrepreneurship (KMU-HSG), University of St. Gallen Association (TÜSIAD) Unternehmerische Mitarbeiter als „agents of change” Turkey: economic and political transformation

Dr. Jean-Daniel Gerber (CH), State Secretary & Director, State Secretariat for Economic Affairs of William H. Saito (JP/US), Advisor for Start-ups, Innovation Center for Start-ups (INCS), National Switzerland (SECO) Institute of Advanced Industrial Science and Technology (AIST) Migration – a precondition for entrepreneurial success Economic and political crises: the perfect storm for innovation to thrive

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 23 Friday, 7 May 2010 Friday, 7 May 2010 24

Friday, 7 May 2010 Plenary Sessions

MMorningorning

08.00–08.10 Chairman: Mark C. Medish (DK/US), Visiting Scholar, Senior Adviser, Taking over from Lord Griffi ths of Fforestfach, Mark Medish will be chairing the Friday programme of the 40th St. Gallen Symposium. Chairman’s Statement Carnegie Endowment for International Peace

08.10–08.40 Paul Bulcke (BE), Chief Executive Offi cer, Nestlé S.A. Entrepreneurial change in Change at Nestlé is result-oriented and meant to generate a long-term success story. This is based on continuous and intensive work Keynote Address continuity to maintain focus, adapting action according to new realities, re-enforce strengths and work on weaknesses before they become a problem. The Keynote Address will show how this is done.

08.40–09.40 Doris Leuthard (CH), President of the Swiss Confederation; The state is not enough The era in which enterprise held sway is clearly over. The state has put itself back in the driving seat after businesses around the world Panel Christine Lagarde (FR), Minister for the Economy, Industry and have dramatically exposed their weaknesses. Many query this resurgence after a long period of extensive liberalisation and suspect Employment of France; Sheikha Lubna bint Khalid Al Qasimi (AE), the dawn of a new era of big government. This prompts the question of whether the state is fi t to take on responsibilities which only Minister of Foreign Trade of the United Arab Emirates entrepreneurs are usually able to assume.

WORK and BACKGROUND SESSIONS followed by LUNCH

PPatrouilleatrouille SSuisseuisse aatt tthehe tthh 4400 SSt.t. GGallenallen SSymposiumymposium Distinctly marking a unique and unforgettable part of the anniversary symposium, the International Students’ Committee (ISC) has the honour of wel- coming the Patrouille Suisse, the famous aerobatic team of the Swiss Air Force, to entertain both the participants of the St. Gallen Symposium as well as all residents in the entire area for the performance of two exceptional show acts on each day of the symposium. To the world, the red fl ag with the white cross has always been a symbol of neutrality, reliabil- ity, professionalism, precision and commitment. It is these values that the Patrouille Suisse and its red-white Tiger jets symbolise in the sky over Swit- zerland and Europe. Enjoyable for everyone in or around St. Gallen, the Patrouille Suisse will engage in the symposium’s programme by fl ying on both Thursday, 6 May 2010, and Friday, 7 May 2010, from each 1:30–2:00 p.m.

© 2010 – Swiss Air Force

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 25 Friday, 7 May 2010 Friday, 7 May 2010 26

Friday, 7 May 2010 Plenary Sessions

AAfternoonfternoon & EEveningvening

14.00–14.45 Peter R. Voser (CH), Chief Executive Offi cer, Royal Dutch Shell plc. Joseph Stanislaw, Founder & Chief Executive Offi cer of The JAStanislaw Group LLC, takes on the Swiss national and CEO of Shell, Peter One-on-One Voser, in this newly-created “One-on-One” debate. The investigative interview will address the question of the degree to which a lar- ge corporation can live up to the claim of pursuing entrepreneurial ideas. Let us hear whether the CEO of one of the world’s biggest companies believes that corporate entrepreneurship has become a reality, or whether it is a mere pie in the sky.

14.45–15.15 Prof. Kishore Mahbubani (SG), Dean & Professor in the Practice of The next tsunami: The spectacular performance of Asian economies, the explosion of Asia’s middle class and higher education in Asia and the conse- Keynote Address Public Policy, Lee Kuan Yew School of Public Policy, National Univer- Asian entrepreneurship quent cultural renaissance will combine to produce a global tsunami of Asian entrepreneurs. Even in California, the hotbed of entre- sity of Singapore preneurship, Indians and Chinese have played a key role. And many more Californians will be created by the new waves of Asian en- trepreneurs.

15.15–16.30 Panel with the Awardees of the St. Gallen Wings of Excellence The three winners of the St. Gallen Wings of Excellence Award 2010 will take centre stage and present their ideas on this year’s topic. Award Ceremony Award; Chairman: Prof. Dr. Georg F. von Krogh (NO), Professor of A traditional highlight of the St. Gallen Symposium, the award panel turns the spotlight on the Leaders of Tomorrow and provides & Panel Strategic Management and Innovation, ETH Zurich them with an exclusive forum for their debate.

BREAK

17.15–17.45 Morten Lund (DK), Entrepreneur Entrepreneurship – there is Entrepreneur and seed investor Morten Lund, best known for having co-invested in the VoIP service Skype, will take the audience on Keynote Address nothing to be afraid of a journey through the rollercoaster life of an entrepreneur.

17.45–19.15 Impulse Address: Prof. Lord Giddens (GB), Professor Emeritus at the Charting the course for the next decade means reaching agreement on the issues that matter. That is where problems usually start. Panel London School of Economics and Political Science Will it be climate change and security, the two blockbusters of the last decade? Or should we brace ourselves for a greater role to be played by the state? Besides, a debate on shared values is being raised by different areas of society. And the next generation has its Panel: Prof. Lord Giddens (GB); Mati Kochavi (IL), Chairman, AGT What’s in store for the next own agenda too. The panel will be opened by Prof. Lord Giddens with an Impulse Address under the heading “Chaos often breeds life, International; Dr. Notker Wolf (DE), Abbot Primate of the Order of decade? when order breeds habit”. Saint Benedict; Jason George (US), Leader of Tomorrow

19.15–19.45 Prof. Niall Ferguson (GB), Laurence A. Tisch Professor of History, Max Schmidheiny This Keynote Address is under the patronage of the Max Schmidheiny Foundation, created in 1978 by the Swiss entrepreneur Keynote Address Harvard University, & William Ziegler Professor of Business Ad- Keynote Address Dr. h. c. Max Schmidheiny (1908-1991), one of the fi rst and staunchest benefactors of the St. Gallen Symposium. The Max Schmidheiny ministration, Harvard Business School Foundation promotes endeavours towards the preservation and further development of a free economic and social order.

19.45 Member of the 40th International Students’ Committee (ISC) Closing Statement

The offi cial programme will be followed by the International Buffet and the Anniversary Party.

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 27 Friday, 7 May 2010 Friday, 7 May 2010 / Background Sessions 28

Friday, 7 May 2010 Work Sessions

110.15–11.450.15–11.45

Jorge Paulo Lemann (BR), Entrepreneur Doris Leuthard (CH), President of the Swiss Confederation Being a life-long entrepreneur: a story of success and failure How can the state and the private sector work together towards ensuring a prosperous future?

Herman Mashaba (ZA), Executive Chairman, Lephatsi Investments (Pty) Ltd. Paul Bulcke (BE), Chief Executive Offi cer, Nestlé S.A. How entrepreneurs can help to break the scourge of poverty in Africa Values and value: the CSV concept

Suhas Gopinath (IN), Chief Executive Offi cer & President, Globals Inc. Wolfgang Grupp (DE), Owner & Chief Executive Offi cer, TRIGEMA GmbH & Co. KG Leadership with passion Verantwortung und Leistung der Unternehmer sind Voraussetzung für sichere Arbeitsplätze

Hendy Setiono (ID), Founder & Chief Executive Offi cer, PT. Baba Rafi Indonesia; Leslie Silverglide (US), John Kornblum (US), Former United States Ambassador to Germany Co-Founder, Chief Development Offi cer & Chief Sustainability Offi cer, Mixt Greens, Inc. Why is America perceived to be entrepreneurial? From zero to hero: how to build a business from scratch

Bülent Çelebi (US), Chairman & Chief Executive Offi cer, AirTies To differentiate is half way through success Background Sessions Judy Leissner (CN), Chief Executive Offi cer, Grace Vineyard The Chinese wine story – bringing traditional industry into a new market Thursday, 6 May 2010 Beatrice Trussardi (IT), President & Chief Executive Offi cer, Trussardi S.p.A. Reshaping the “Made in Italy” through innovative talents 14.00–15.30 Lord Griffi ths of Fforestfach (GB), Vice Chairman, Goldman Sachs International; Current Affairs Kaspar Villiger (CH), Chairman, UBS AG Paradise lost – new ethics in global banking

16.00–17.30 Dominic Barton (CA), Managing Director, McKinsey & Company Current Theories What comes across my desk Public Session

Friday, 7 May 2010

10.15–11.45 Olaf Storbeck (DE), International Economics Correspondent, Handelsblatt GmbH Current Theories Handelsblatt session on current economic theories

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 29 International Students’ Committee (ISC) St. Gallen Foundation for International Studies 30

St. Gallen Foundation for Foundation International Students’ Team International Studies Chief Executive Offi cer Committee (ISC) Philip Erzinger (CH/DE) Senior Vice President The International Students’ Committee (ISC) is an independent student initiative at the University of The activities of the student Organising Committee, the composition of which changes every year, are Jutta Schläpfer-Elsässer St. Gallen. Every year, a team of about 25 students brings enthusiasm and exceptional personal com- guided by the St. Gallen Foundation for International Studies. This combination of student responsibility (CH/DE) mitment to the challenging mission of organising a successful St. Gallen Symposium. As well as design- and professional guidance is vital to the long-term success of the St. Gallen Symposium. The foundation ing and planning the symposium, the student team is especially involved with the development of the assists the ISC-Team in its task of developing the conceptual framework and content, and also plays its Vice President conceptual framework and content of the “3 Days in May”. It decides on the key themes and fosters con- part in the strategic development of the symposium. Moreover, the Board of Trustees supervises the de- Dr. Johannes Berchtold tacts with the Circle of Benefactors, selected speakers and key fi gures in business, science, politics and ployment and effi cient use of available resources. Besides its commitment to the St. Gallen Symposium, (CH) society as a whole. It also maintains links with media representatives and leading universities around the foundation devotes its attention to other international projects at the interface between business the world. and society. Executive Assistant Carmen Püntener (CH) Board of Trustees Leaders of Tomorrow Rolf Bachmann (CH)

Chairman Dr. Nicola Leibinger-Kammüller (DE) Assistant Dr. Josef Ackermann (CH) TRUMPF GmbH + Co. KG Tanja Knup (CH) Deutsche Bank AG Ditzingen Frankfurt (Main) Secretariat Manfred L. Mautner Markhof (AT) Stephanie Rettenmund Alexander Biner (CH/US) Malun GmbH (CH) MS Management Service AG Vienna St. Gallen IT Strategy Prof. Dr. Ernst Mohr (DE) Arjun Muralidharan Prof. Dr. Peter Gomez (CH) President of the (CH/IN) Executive School of Management, University of St. Gallen Technology and Law St. Gallen University of St. Gallen St. Gallen Peter M. Schmidhuber (DE) Former member of the European Special Bénédict G.F. Hentsch (CH) Commission Banque Bénédict Munich Advisors Hentsch & Cie SA Geneva Dr. Ralph Schmitz-Dräger (DE) Singapore Arcron AG Alexander C. Melchers th Karin Keller-Sutter (CH) Zurich (CH/DE/SG) Members of the 40 ISC-Team State Counselor C. Melchers GmbH & Co. Canton of St. Gallen Dr. Gerhard Schwarz (CH) Richard Allemann (CH) Simon Kreuz (DE) Garry Spanz (DE) Head of the St. Gallen Neue Zürcher Zeitung Japan Felix Baumann (DE) Adrian Lüthge (DE) Christoph Stübi (CH/SE) Organising Committee Zurich Yuji Suzuki (JP) Dominik Biedermann Laurenz Meckl (DE) Lasse Stünitz (DE) Walter Kielholz (CH) Credit Suisse Group (CH/DE) Yves Reust (CH) Philippe Teissonnière Nicole Fässler (CH) Swiss Re Max Diez (DE) Christian Rundquist (CH) (FR/IT) Maximilian Jellinek (DE) Zurich China Claudio Furter (CH) Samuel Scheer (AT/CH) Sarah Vettiger (CH) Can Schnigula (DE) Dr. Jianzhong Yao (CH/CN) Peter Gerckens (DE) Sebastian Schmidt (DE) Richard Westerkamp Swiss Re Livia Höhener (CH/US) Martin Schmitz-Dräger (DE/NL) Clemens Holzer (AT/FR) (CH/DE) Tobias Wolf (CH/DE) Sebastian Kress (DE) Andreas Schulze (DE)

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 31 Circle of Benefactors Circle of Benefactors 32

Circle of Benefactors Benefactors

The ISC is thankful to be able to count on the support of its Circle of Benefactors comprising some 3M (Schweiz) AG Bain & Company Bree Collection Dipartimento delle 350 major companies around the world. The circle is of crucial importance to the fi nancing of the Germany Inc. GmbH & Co. KG fi nanze e St. Gallen Symposium and ensures the continuity of the initiative. Its members enter into a long-term A.T. Kearney Baker & McKenzie British American dell‘economia del partnership with the ISC based on a shared commitment to the basic idea of intergenerational, intercultu- (International) AG Rechtsanwälte Tobacco Switzerland Cantone Ticino ral and interdisciplinary dialogue. The ISC is also grateful to the many leaders of member companies who, ABACUS Research AG Bank am SA Dräger Safety with their expertise and experience, make a signifi cant personal contribution to the development of the ABB Ltd. Bellevue AG BSI S.A. Schweiz AG St. Gallen Symposium. Their regular participation in the symposium plays a decisive role in creating a Abbott AG Bank Morgan BT&T Group DZ PRIVATBANK dynamic and challenging discussion on the campus of the University of St. Gallen. Abegg Holding AG Stanley AG Bucher Industries AG (Schweiz) AG Abraxas Informatik AG Bank of China Bühler AG Accenture AG (Suisse) SA Bystronic Laser AG Egon Zehnder ACCESS Co., Ltd. Banque de International Actieninvest AG Luxembourg SA Cablecom Dr. Pierre Edelmann Acutronic Schweiz AG Barclays Capital Camera di Commercio elea Foundation for Main Partners Adecco S.A. Barry Callebaut AG Ct. Ticino Ethics in Globali- AFG Arbonia-Forster- Basellandschaftliche Capgemini Schweiz AG zation Holding AG Kantonalbank Cargill International S.A. Energie Wasser Bern Air India Schweiz BD Associates - Partners Cargolux Airlines Ericsson AG ALBA AG to Leaders International SA Ernst & Young AG Albers & Co. BDO AG Carlson Wagonlit Travel EWE Aktiengesellschaft is the offi cial technology is the offi cial ambience is an offi cial transport services Alcan Packaging Belimo Holding AG Casinos Austria consultant of the partner of the partner of the St. Gallen Kreuzlingen AG Berkshire Partners LLC Aktiengesellschaft F. Hoffmann-La Roche St. Gallen Symposium St. Gallen Symposium Symposium ALFA Treuhand und Berner AG Centrum Bank AG AG Revisions AG Bilfi nger Berger AG Cevian Capital AG Falke KGaA All Nippon Birkigt International Cicor Technologies FEI Capital Partners Inc. Airways Co., Ltd. Consulting & Media Cilag AG FERAG Holding AG Allgemeine Baugesell- GmbH CITIC Pacifi c Ltd. FESTO AG & Co. KG schaft - A. Porr AG Bischoff Textil AG Clariant Finter Bank Zürich AG is an offi cial information is an offi cial information is the offi cial telecommunica- Allgemeines Treuunter- Blasto AG International AG Firmenich SA technology partner of the technology partner of the tion services provider of the nehmen bmp Aktiengesellschaft Clariden Leu First Eastern St. Gallen Symposium St. Gallen Symposium St. Gallen Symposium Allianz Suisse BMW (Schweiz) AG CLS Communication AG Investment Group Altium Capital AG BNP Paribas (Suisse) SA Cofra Holding AG FLM Holding AG American Airlines Boehringer Ingelheim Commerzbank AG Flughafen München Schweiz GmbH Corporate Express NV GmbH Amgen (Europe) GmbH Booz & Company Crédit Agricole Flughafen Zürich AG is an offi cial partner of the is an offi cial partner of the is the offi cial fi nancial Aquila Investment AG Robert Bosch AG, (Suisse) SA Forma Futura Invest AG St. Gallen Wings of St. Gallen Wings of services supplier of the Arab Bank (Switzerland) Switzerland Credit Suisse Group Franke Holding AG Excellence Award Excellence Award St. Gallen Symposium Ltd. Robert Bosch GmbH Crypto AG Fritz Carl Willhelm Arcron AG The Boston Consulting CSL Behring AG Stiftung ARRI AG Group AG (Switzer- CWS-boco Suisse SA Asamer Holding AG land) Gallus Holding AG is the offi cial document Avaloq Evolution AG Boyden Global D. Swarovski & Co. Christophe R. Gautier services provider of the Avireal AG Executive Search Danzer AG Geberit St. Gallen Symposium AWD Allgemeiner BP (Switzerland) Dätwyler Holding AG International AG Wirtschaftsdienst AG BrainNet Supply Ma- Deloitte AG Gebrüder Weiss GmbH Axel Springer AG nagement Group AG Deutsche Bank AG General Axpo Holding AG BrainsToVentures AG DEUTZ AG Oriental Pte. Ltd.

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 33 Circle of Benefactors Circle of Benefactors 34

Generali (Schweiz) Dr. Bjørn Johansson Oki Matsumoto Pricewaterhouse- Sitecore International Verlagsgruppe Georg Holding AG Associates AG McKinsey & Company Coopers AG Sonova Holding AG von Holtzbrinck Georg Fischer AG JPMorgan Merck Serono ProCorp ASA Sony Overseas SA GmbH & Co. KG Givaudan SA JT International S.A. International SA PSP Swiss Property AG St. Galler Versatel AG Glatz AG Juergens Management Mercuria Energy PubliGroupe S.A. Kantonalbank Verwaltungs- und GlaxoSmithKline Consultants GmbH Trading S.A. St. Galler Tagblatt AG Privat-Bank AG GmbH & Co. KG Bank Julius Bär Merifi n Capital Radisson SAS Hotel Stadt St. Gallen Vetropack Holding AG Glencore Jura Elektroapparate AG Merrill Lynch Capital St. Gallen Stämpfl i Verlag AG VICTORY Industrie- International AG Juvena Markets AG Raiffeisen Gruppe StarragHeckert beteiligung GmbH Goldman Sachs (International) AG METALL ZUG AG Ramseier Suisse AG Holding AG VISCHER Anwälte und International Microsoft Schweiz Rappold & Partner Stichting IKEA Notare Grass Valley Germany Kaba Holding AG GmbH Rechtsanwälte Foundation VMIX Media, Inc. GmbH Kaiser Ritter Partner Mikron Technology RAUCH Fruchtsäfte Gertrud Stoll-Fein Von Roll Graubündner Karl Storz Group GmbH & Co Strategy in Motion Management AG Kantonalbank GmbH & Co. KG Model Holding AG RBS Coutts Bank AG GmbH Vontobel Holding AG Groz-Beckert KG Karl-Heinz Kipp Dr. Christoph M. Müller Rek & Thomas Studio Hamburg Guldborg KPL International Müller-Möhl Group Medien AG Sulzer Ltd walter services International Limited Richter + Frenzel Yuji Suzuki Swiss AG Gurit Services AG KPMG Schweiz Namics AG Ricola AG Swiss Life Holding Wegelin & Co. Privat- Prof. Toyoo Gyohten NEOPERL Rieter Management AG Swiss Prime Site AG bankiers L‘Oréal Suisse SA International AG Rivella AG Swiss Re Weisse Arena Gruppe Habib Bank La Roche & Co Nestlé S.A. Robust Industries AG Swisscard AECS AG WENGER PLATTNER AG Zurich Banquiers Neutrik AG Roland Berger Strategy Swisscom IT Rechtsanwälte Hans Huber Landesbank Baden- Nicco Corporation Ltd. Consultants Services AG Wetzel Holding AG Hansa AG Württemberg Niederer Kraft & Frey Rolex SA swisspartners Invest- Wicor Holding AG HanseMerkur LB (Swiss) Nobel Biocare Rotronic AG ment Network AG Willy Bogner GmbH & Versicherungsgruppe Privatbank AG Holding AG Royal Dutch Shell plc Symantec Ltd. Co. KGaA Hathon Holding AS LEGIC The Noble Group RUAG Holding Ltd. SYMA-SYSTEM AG Wolf Profi lierwerk AG HBM Partners Identsystems AG Novo Nordisk A/S Syngenta Würth International AG Helbling Holding AG Lenz & Staehelin SAP (Schweiz) AG International AG Helvetia Lenzing Aktiengesell- Octapharma AG Daniel J. Sauter Xerox AG Hermann Pfanner schaft OeMAG Abwicklungs- Dr. Alfred R. Tamedia AG XL Insurance Switzer- Getränke GmbH Liechtensteinische stelle für Ökostrom AG Schefenacker Tecan Group Ltd. land Ltd Hewlett-Packard Landesbank AG Omya Management AG Schenker Storen AG Theodor & Bernhard Xstrata plc (Schweiz) GmbH Lienhard Offi ce Group Oracle Software Dr. h. c. Thomas Dreifuss Stiftung HIAG AG Lindt & Sprüngli (Schweiz) GmbH Schmidheiny Thurgauer Kantonal- Ypsomed AG HILTI AG (Schweiz) AG Orange Communica- Schneeberger bank Holcim Ltd. Linz Textil Holding AG tions SA Holding AG Triumph International Zehnder Group AG Homburger AG Lombard Odier Darier Orell Füssli Holding AG Schober Holding AG Spiesshofer & Zumtobel AG Horizon21 AG Hentsch & Cie Orell Füssli Wirtschafts- Monika und Wolfgang Braun KG Zürcher Kantonalbank HSBC Private Bank Lonza Group AG informationen AG Schürer Tryg Vesta Group A/S Zurich Schweiz (Suisse) SA LSG Lufthansa Service Orifarm Group A/S Die Schweizerische Post Zurmont Madison Huber + Suhner AG Holding AG Ospelt Gruppe SCOR Switzerland AG UBS AG Management AG Lyreco AG Otto (GmbH & Co KG) Securitas AG UMDASCH AG IBM (Schweiz) AG Otto Beisheim Sefar Holding AG Underberg AG IDENTA Ausweis- Maerki, Baumann & Holding GmbH Sennheiser Electronic Unilever Schweiz GmbH systeme GmbH Co. AG GmbH & Co. KG Union Bancaire Privée Implenia AG Malik Management P. Keppler Verlag SES S.A. USM U. Schärer IngCH Engineers Shape Zentrum St. Gallen AG GmbH & Co. KG SFS Holding AG Söhne AG our Future Malun GmbH Pavatex SA SHIKAR Group Switzer- Investkredit Bank AG Man Investments AG Philips AG land AG Vacheron Ivoclar Vivadent AG Mangrove Capital Phoenix Mecano AG Shiyin GmbH Constantin SA Partners Pictet & Cie Siegfried AG Valcambi SA Jansen AG Manor AG Plansee Holding AG SIGG Switzerland AG Veolia Umweltservice Jebsen & Co. Ltd. Martel AG St. Gallen Premchand Group Sika AG Schweiz AG

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 35 Donators Donators 36

Abraxas Informatik AG KWC AG Café Conditorei Uncle Ben’s ACATIS Investment Liechtensteinische Roggwiller VAPIANO SE GmbH Landesbank AG Café Confi serie Wm. Wrigley Jr. Company Acutronic Schweiz AG Manor AG Chr. Dössegger Wolf Intersnacks Albers & Co. Müller-Möhl Group Candrian Seafood AG (Schweiz) AG Allgemeine Baugesell- Octapharma AG Cetra Alimentari SA Zuckermühle Donators schaft - A. Porr AG Omya Management AG Chocolat Frey AG Rupperswil AG Allgemeines Treuunter- Österreichische Indust- Chocolats Camille Zweifel Chips + Snacks nehmen riellen Vereinigung Bloch SA Holding AG Accommodation Hotel InterContinental Scandic Helsinki Grand Feldschlösschen Altium Capital AG Österreichische Confi serie Sprüngli AG AARHUS Hotel Genève Marina Getränke AG Aquila Investment AG Kontrollbank AG Cruspi SA Food Equipment Guldsmeden Hotel InterContinental Scandic Rubinen Heineken Bank am Bellevue AG Österreichische DI BENNARDO AG AMC International ARCOTEL Rubin Warszawa Seaside Hotels Switzerland AG Bardusch GmbH & Co. Nationalbank DIECI AG Dold AG Baur au Lac Hotel InterContinental GmbH & Co.KG Hermann Pfanner Industriebeteili- Panalpina Welttrans- Emmentaler Duni AG Bayer Holding Ltd. Wien Steigenberger Hotel Getränke GmbH gungen port (Holding) AG Switzerland Furor Gas Grill Garten- Beach Rotana, Abu Hotel Kong Arthur A/S Hamburg Illycafé AG Belimo Holding AG Pfeifer & Langen KG Feinbäckerei Schwyter möbel Camping Dhabi Hotel Landgraf Stuttgart Marriott Kennel AG Berner AG Pfi zer AG Florin AG ISCO Jaques Schindler Best Western Hotel am Hotel Le Palais Prague Hotel Sindelfi ngen Kindschi Söhne AG BT&T Group Plansee Holding AG Fuchs & Co. AG & Co AG Papenberg Hotel les Nations Swissôtel Beijing Hong Martel AG St. Gallen Bucher Industries AG PSP Group G. HENAUERS SOHN AG Jura Elektroapparate AG Best Western Phoenix Hotel Novotel Katowice Kong Macau Centre Mosterei Möhl AG Bühler AG Services AG Gottlieber Spezialitäten KKrapf GmbH Hotel Centrum Swissôtel Berlin Obrist SA Vevey Burkhalter Holding AG Raiffeisen Gruppe Gustav Spiess AG OTT Metalldrückerei AG City Seasons Suites Hotel Novotel Swissôtel Singapore Paphos-Weine GmbH Business Club Belgium RBS Coutts Bank AG Hilcona AG pely-plasticGmbH & Dubai München City The Stamford Paulaner Brauerei & Luxembourg in RUAG Holding Ltd. HPW AG Co. KG Courtyard Hannover Hotel Pullman Dort - Tata Consultancy GmbH & Co KG Switzerland Semely Conseil & ISEPPI Frutta SA Schott Zwiesel Maschsee mund Services Ltd. PERNOD RICARD Centrum Bank AG Gestion SA Kägi Söhne AG Aktiengesellschaft CROWNE PLAZA Hotel Rott The Dolder Grand SWISS SA Chanel SAS Fred Siegrist Kellog Schweiz AG Techfl on Technische Amsterdam City Centre Hotel Schweizerhof The Mandala Hotel Ramseier AG Cilag AG Steeb Anwendungs- King’s Kurry Gewebe Crowne Plaza Hotel Zürich The Peninsula Palace RAUCH Fruchtsäfte Clariant International AG systeme GmbH Konditorei-Café Heidelberg Hotel Seiyo Ginza Beijing GmbH & Co de Pfyffer & Associés Egon Sohmen Found- Confi serie Furnishing and Crowne Plaza Salzburg Hotel Splendide Royal The Peninsula Tokyo Red Bull AG Deutsches Aktien- ation Lorenz Bahlsen Snack- Technical Equipment – The Pitter Hotel Vier Jahreszeiten The Penz Hotel Rivella AG institut e.V. Sulzer Management AG World Holding GmbH A. Müller AG Excelsior Hotel Ernst Kempinski GmbH The Ritz-Carlton Osaka Selecta AG Dräger Safety Theodor & Bernhard & Co KG AKG Acoustics GmbH Fairmont Dubai Le Meridien Grand The Wesley Hotel Sonnenbräu AG Schweiz AG Dreifuss Stiftung Luise Händlmaier Akris AG Fairmont Hotel Vier Hotel Nürnberg The Westin Tokyo Underberg AG EGT Holding AG Timcal Ltd. GmbH & Co. KG atlas ag Jahreszeiten Les Jardins du Widder Hotel Zürich Vinum SA EnCana Corporation Underberg AG Lustenberger & Dürst SA Bayerische Massindus- Four Seasons Hotel PRESIDENT Weingut Witwe Erdgas Zürich AG USM U. Schärer LYNN + ROBERT WEDER trie GmbH Bangkok Lloyd Hotel Amsterdam Drinks Dr. H. Thanisch, Erben FCW Stiftung Söhne AG Mario Plachutta GmbH Brütsch/Rüegger Werk- Four Seasons Hotel Mandarin Oriental Almdudler-Limonade Müller-Burggraef Ferrum AG Valcambi SA McDonald’s CR, spol. zeuge AG Shanghai Singapore A. & S. Klein GmbH & Weinkellereien Aarau Geberit Verlagsgruppe Georg s r. o. Conrad Electronic AG Gastwerk Hotel Ham- Mariott Zürich Co KG Wild Flavors International AG von Holtzbrinck McDonald’s Suisse Electrolux AG burg GmbH & Co. KG Marriott Hotel Prague Appenzeller (Schweiz) AG Georg Fischer AG GmbH & Co. KG Restaurants Sàrl Emil Egger AG Grand Hôtel Mercure Warszawa Alpenbitter AG GlaxoSmithKline Wirtschaftskammer Mineralquelle Eurail Group G.I.E. Stockholm Grand Bionade GmbH Financial GmbH & Co. KG Österreich Zurzach AG Fahnen-Center Grand Hyatt Berlin Polonia Palace Hotel Bitburger Braugruppe Contributions Glencore World-Wide Shipping olo marzipan O. Lohner Weinfelden GmbH Grand Hyatt Erawan Principe Leopoldo & GmbH Berndorf Aktiengesell- International AG Agency Limited AG Farnell AG Bangkok Residence Brauerei schaft Graubündner Würth International AG Ospelt Gruppe Gigaset Communica- Grand Hyatt Shanghai Pudong Shangri-La Rosengarten AG Max Schmidheiny Kantonalbank Xaxera GmbH Panina AG tions Schweiz GmbH Grenzhof GmbH Hotel Pullman Stuttgart Brauerei Schützengar- Stiftung Holcim Zurmont Madison PASTA PREMIUM AG Google Germany GmbH & Restaurant Fontana ten AG Sparkasse Rosenheim- (Deutschland) AG Management AG Peter Kölln KGaA GOP AG Heidelberg Marriott Radisson Blu Park Hotel Coca-Cola AG Bad Aibling Horizon21 AG Sai Trader Import GmbH Groupe SEB Schweiz Hotel Radisson SAS Centrum Distillerie Etter Söhne AG IngCH Engineers Shape Food Schärf Coffeeshop GmbH GmbH Hilton Basel Hotel Hotel Distillerie Studer & Co AG Financing of Student our Future Beck-Beck Schmid Metzgerei iPARADIGMS, LLC Hilton Düsseldorf Radisson SAS Scandina- Diwisa Distillerie Participants Investkredit Bank AG Bindella terra vite vita SA Strähl Käse AG Jungheinrich AG Hilton Hotel Dresden via Hotel Aarhus Willisau SA ABACUS Research AG Kasikornbank PCL Bischofberger AG Tanner 212 & Co. AG Kingston Technology Hotel Azenberg GmbH Savoy Baur en Ville Emmi Gruppe Abegg Holding AG KPMG Schweiz Blaser Café AG Tobi Seeobst AG (Schweiz)

40th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 37 Donators Donators 38

Knürr AG STANDARD Verlagsge- Gassmann Mode Support Crew Société Nationale des Lichtsignal HPH sellschaft m.b.H. Georg Utz AG Package Chemins de fer Bel- Magnetism Süddeutsche Zeitung Hairstylist Pierre AG Adidas Sport GmbH ges (SNCB) Solutions Ltd. GmbH Ifolor AG Beiersdorf AG Swiss International Air MainConcept GmbH Tagblatt Medien k-sales.ch GmbH Cadbury Switzerland Lines Ltd. mov.ad GmbH Tamedia AG LesFleurs.ch Colgate-Palmolive AG TGV Lyria SAS netrics hosting ag The Economist Mammut Sports Electronic Arts Sarl Wiener Linien Novoglas AG The Guardian Group AG Eurail Group G.I.E. GmbH & Co KG Pacovis AG TIME Magazine Mode Weber Franckh-Kosmos Ver- Schreinerei Innenaus- Verlagsgruppe Reckitt Benckiser lags-GmbH & Co. KG bau Hälg Handelsblatt GmbH Switzerland AG IVF Hartmann AG Sem-Art AG Weltwoche Verlags AG Rhomberg Juvena Sitag AG WirtschaftsBlatt Schmuck AG (International) AG Somorowsky GbR Die ZEIT Schweiz riposa AG Swiss Sleep Kuchen im Glas Spectrum Brands Rukka AG Lamprecht AG Schweiz GmbH Offi ce Suppliers Salewa Sport AG Langenscheidt KG Sportanlage Avery Dennison Schlossberg Textil AG Online Shop Kreuzbleiche Zweckform Seidensticker GmbH www.calida.com Stadt St. Gallen – BRIEGER Spatz Camping Hans PEZ International AG Bauverwaltung VERPACKUNGEN Behrmann AG RECHEIS Teigwaren Stoll Girofl ex AG Bürotech Spirig AG Sportco AG GmbH Telenor ASA C. Josef Lamy GmbH St. Galler Schiesser AG TomTom Sales B.V. Druckerei Koch AG Touristiker-Tag Spirig Pharma AG TOPKOM EVENTS GmbH edding AG Switzerland Tourism The Body Shop Levy AG Video System Haus Etitex AG VAUDE Sport Trisa AG Furtner iba ag GmbH & Co. KG Weskamp & Partner Inge-Plastik Gebr. Adelt Vileda GmbH Transport GmbH GmbH Villiger Söhne AG AS Tallink Group ZF Electronics GmbH Kolok AG Weisbrod-Zürrer AG Ascar AG Markwalder + Co. AG Austrian Airlines AG Newspapers Offi ce World AG Participants’ Goods AVIS Autovermietung AG Axel Springer PONS GmbH DECLARÉ SWITZERLAND Basch AG Schweiz AG Stabilo – Hermann Gallus Druck GmbH Blue1 Basler Zeitung Kuhn AG Manor AG Esso (Schweiz) GmbH Medien AG Staples GmbH Prodir Gebrüder Weiss GmbH Bilanz Tesa Bandfi x AG Ricola AG Germanwings GmbH brand eins Verlag SCA Hygiene Honda Automobiles GmbH & Co. oHG Others Products AG (Suisse) S.A. Business India 1Asocks SIGG Switzerland AG Iveco (Schweiz) AG Czech Business Weekly AIPAG Victorinox AG Larag AG Nutzfahr- Die Presse Alpstein Parfümerie Werner & Mertz GmbH zeuge Espace Media AG Amann Hemden AG LV-St. Gallen FOCUS Magazin Verlag BICO AG Speakers’ Gifts Mobility Genossen- GmbH billerbeck Schweiz AG Bucherer AG schaft International Herald Bodensee Wäscherei D. Swarovski & Co. Österreichische Bundes- Tribune (Zürich) AG Burger Söhne Ermenegildo Zegna bahnen-Holding AG L’Hebdo Holding AG Frischknecht Peugeot (Suisse) SA L’Agefi Bürstenfabrik Ebnat- Juwelier AG Planzer Transport AG Münchner Merkur Kappel AG Hermes SA Renault Nissan Neue Zürcher C&A Mode Jakob Schlaepfer Suisse SA Swiss International Air Lines is the Photos: Zeitung AG DE’SHAMA AG Lehner AG Les Acces- SAS Scandinavian exclusive offi cial carrier of the Marcel Giger, www.snow-world.ch; P. Keppler Verlag GmbH Dierig AG soires Airlines 40th St. Gallen Symposium Archive of the St. Gallen Symposium; & Co. KG Drykorn Modevertriebs RC Ritzenhoff Cristal AG Shell (Switzerland) Swiss Air Force Paperjam GmbH & Co. KG Rösslitor Bücher Sixt Danmark A/S St. Galler Tagblatt AG Edsor Kronen Sourire en Soie AG SJ AB

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