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2016 One Show – Finalists Film by Category 2016 ONE SHOW – FINALISTS FILM BY CATEGORY CONSUMER: TELEVISION – 60 SECOND – SINGLE 72andSunny / Amsterdam Unilever (AXE) AXE - The Thing adam&eveDDB / London + Blink / London + John Lewis Insurance Tiny Dancer Final Cut / London + MPC / London adam&eveDDB / London + Starcom Mediavest / London + Heineken - John Smith's Only Ordinary By Name Somesuch / London + Trim / London BBDO / New York GE Time Upon a Once BBDO / San Francisco Barbie, Mattel Imagine the Possibilities BETC / Paris + Partizan / Paris + CANAL+ The Stone Royal Post / Paris + Mathematic / Paris DDB Canada / Vancouver Volkswagen AG Moments Del Campo Saatchi & Saatchi / Buenos Aires Andes Beer Trip Droga5 / New York + Google Android / New York + Google Android Friends Furever The Mill / New York Fallon / Minneapolis Arby's Thank You For Being A Friend Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Comcast/XFINITY Emily's Oz Rock Paper Scissors / Santa Monica Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + Adobe Dream On eLevel Studios / San Francisco Grey / London Lucozade Ribena Suntory Find Your Flow Grey / New York + Chelsea / New York + National Football League Listen Rock Paper Scissors / New York iris / New York + Cutting Room / New York + Fiat Chrysler Automobiles/ Jeep Portraits Hum Music / Los Angeles + Light of Day / New York MullenLowe U.S. / Los Angeles Acura The Test RadicalMedia / New York + Smart Kids BBDO / Berlin Saatchi & Saatchi / London + Rekorderlig Silver Skaters Biscuit Filmworks / London Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Audi of America Commander Final Cut / New York Wieden+Kennedy / London + Riff Raff Films / London + RB Dishes Final Cut / London + The Mill / London THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 1 2016 ONE SHOW – FINALISTS FILM BY CATEGORY CONSUMER: TELEVISION – 60 SECOND – SINGLE (CONT.) Wieden+Kennedy / Portland + Nike Golf Ripple Biscuit Filmworks / Los Angeles Wieden+Kennedy / Portland + Nike Last Park Pictures / New York, Los Angeles Wieden+Kennedy / Portland Old Spice Rocket Car Wieden+Kennedy / Portland Old Spice Whale Wieden+Kennedy / Portland + Powerade Churn Anonymous Content / Los Angeles CONSUMER: TELEVISION – 60 SECOND – CAMPAIGN Del Campo Saatchi & Saatchi / Buenos Aires Andes Beer Hagglers Socrates Magazine Launch TBWA\ / Istanbul Socrates Magazine Campaign CONSUMER: TELEVISION – 30 SECOND – SINGLE Little Caesars - Lamination TV Barton F. Graf / New York Little Caesars 30 BBDO / Berlin + Daimler Shock BBDO Group Germany / Duesseldorf Mars Chocolate North America / BBDO / New York Marilyn Snickers BBDO / New York PepsiCo / Mountain Dew Kickstart Puppymonkeybaby BBDO / New York PepsiCo / Pepsi Marshawn BBH / London + The Guardian & Observer Dinner Party Outsider / London BBH / London + The Guardian & Observer Fun Run Outsider / London It's Really Time to Let Go – CP+B / Miami letgo Escape Deutsch / New York + Sherwin Williams Bike Dummy Films / Venice Grenadier / Boulder SunnyD 2015 SunnyD Rollerblade J. Walter Thompson / London KitKat Christmas Break Leo Burnett / Chicago McDonald's We Hear You mcgarrybowen / London + dummy. / Venice + The Scott's Miracle Grow Company I'm Weeding Right Now out-sider / London The Martin Agency / Richmond + Geico Flextacular dummy. / Venice The Martin Agency / Richmond + Geico Fisherman Hungry Man Productions / Los Angeles THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 2 2016 ONE SHOW – FINALISTS FILM BY CATEGORY CONSUMER: TELEVISION – 30 SECOND – SINGLE (CONT.) The Martin Agency / Richmond Geico Countdown The Martin Agency / Richmond Geico South Pole The Martin Agency / Richmond Geico Spy The Martin Agency / Richmond Geico Whisper Wieden+Kennedy / Portland Old Spice Checkmate CONSUMER: TELEVISION – 30 SECOND – CAMPAIGN Mars Chocolate North America / BBDO / New York Crisper TV Campaign Snickers Crispers BBDO / New York Priceline.com Priceline TV Campaign BBH / London + Own Your Weekend. Or The Guardian & Observer Outsider / London Someone Else Will. CP+B / Miami letgo It's Really Time to Let Go Doner / Detroit + PYTKA / Los Angeles + JBL Epic Cord Fail Tool of North America / Los Angeles We Don't Make Sausage. We Droga5 / New York Johnsonville Make Family. And Sausage. Droga5 / New York Scion Weird, Right? Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Quilted Northern Designed to be Forgotten Method / New York + Method / Atlanta Way Better Rich Person TV McCann / New York New York Lottery Campaign Publicis Communications Schweiz / Zurich UBS UBS Retirement Campaign The Martin Agency / Richmond Geico It's What You Do Wieden+Kennedy / New York ESPN Santa Suits Up CONSUMER: TELEVISION – 20 SECOND & UNDER – SINGLE Little Caesars: Most Impatient Barton F. Graf / New York Little Caesars Person :15 Barton F. Graf / New York + Mackcut / New York + Scotts Miracle-Gro Tomcat - Tailpipe :15 (TV) Smith & Jones Films / London Deutsch / New York + Sherwin Williams Chair Dummy Films / Venice McCann Central / Birmingham + Hardys Wine Bradley Plaza Films / Sydney McCann Central / Birmingham + Hardys Wine Flag hand Plaza Films / Sydney THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 3 2016 ONE SHOW – FINALISTS FILM BY CATEGORY CONSUMER: TELEVISION – 20 SECOND & UNDER – CAMPAIGN Barton F. Graf / New York + Tomcat TV Campaign - Smith & Jones / London + Scotts Miracle-Gro Slingshot :15, Tailpipe :15, Mackcut / New York Roller Skate:15 BMF / Sydney + ALDI Australia Like Brands. Only Cheaper I Rabbit Content / Sydney Havas / Puteaux + Juva Sante Whatever Happens Open House / Los Angeles TBWA\Media Arts Lab / Los Angeles Apple World Gallery TV Y&R SA / Cape Town Jaguar Land Rover South Africa Non-Genuine Animals CONSUMER: TELEVISION – OVER 60 SECOND – SINGLE 72andSunny / Los Angeles Google Year In Search 2015 adam&eveDDB / London + Blink / London + John Lewis Insurance Tiny Dancer Final Cut / London + Manning Gotlieb OMD / London adam&eveDDB / London + Somesuch / London + John Lewis The Man on the Moon Manning Gotlieb OMD / London + Trim / London AMVBBDO / London Currys PC World Spare the Act - Laptop AMVBBDO / London Currys PC World Spare the Act - Nespresso BBH / London Audi Birth Energy BBDO / Chicago Wrigley, a Subsidiary of Mars Extra "Sarah & Juan" Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Adobe The Launch Union Editorial / Los Angeles Leo Burnett / Madrid Loterias y Apuestas del Estado Justino RadicalMedia / Berlin + Audi Mechanics Thjnk / Berlin RPA / Santa Monica + Reset Content / Santa Monica + American Honda Motor Paper Rock Paper Scissors / Santa Monica + A52 / Santa Monica TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + Nissan Shoulders Of Giants RPS / Los Angeles + A52 / Los Angeles the community / Miami Corona Extra Dear Summer Wieden+Kennedy / Portland Nike Short A Guy Wieden+Kennedy / Portland + Nike Golf Ripple Biscuit Filmworks / Los Angeles Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Nike Last Rock Paper Scissors / Santa Monica + A52 / Santa Monica THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 4 2016 ONE SHOW – FINALISTS FILM BY CATEGORY CONSUMER: TELEVISION – COMMERCIALS OF VARYING LENGTH – CAMPAIGN AMVBBDO / London Currys PC World Spare the Act BBDO / New York + Colenso BBDO / Auckland + Mars Petcare / Pedigree Feed the Good Clemenger BBDO / Melbourne Deutsch / New York + Sherwin Williams Yard Sale Dummy Films / Venice JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Samdex Baggage Handlers Eallin / Prague CONSUMER: TELEVISION – BUDGET UNDER $100K – SINGLE Ogilvy & Mather / Cape Town Volkswagen South Africa Volkswagen "Moments" Publicis Conseil / Paris France 5 Domestic Violence Sid Lee / Montréal Kumpan Electric Library CONSUMER: TELEVISION – BUDGET UNDER $100K – CAMPAIGN Marketforce / Perth Vulture Culture Rottofest Stock Footage CONSUMER: CINEMA ADVERTISING – 90 SECONDS & UNDER (SHORT FORM) – SINGLE 72andSunny / Amsterdam Unilever (AXE) AXE - The Thing adam&eveDDB / London + Blink / London + John Lewis Insurance Tiny Dancer Final Cut / London + Manning Gotlieb OMD / London adam&eveDDB / London + Blink / London + Harvey Nichols Shoplifters Zenith Optimedia / London + The Mill / London AMVBBDO / London Currys PC World Spare the Act - Nespresso BBDO / Berlin + Daimler Shock BBDO Group Germany / Duesseldorf BBDO / San Francisco Barbie, Mattel Imagine the Possibilities Energy BBDO / Chicago Wrigley, a Subsidiary of Mars Extra "Sarah & Juan" Heimat / Berlin OTTO The letter Leo Burnett / Melbourne + Honda CR-V Wild Horse Chase Goodoil Films / Paddington Ogilvy / New York NASCAR What If? the community / Miami Corona Extra Dear Summer The Martin Agency / Richmond Geico Countdown The Martin Agency / Richmond Geico Spy The Martin Agency / Richmond Geico Whisper THE ONE CLUB 260 FIFTH AVE 2ND FL, NEW YORK, NY 10001 212 979 1900 ONECLUB.ORG 5 2016 ONE SHOW – FINALISTS FILM BY CATEGORY CONSUMER: CINEMA ADVERTISING – OVER 90 SECONDS (LONG FORM) – SINGLE 72andSunny / Los Angeles Google Year In Search 2015 AMVBBDO / London Currys PC World Spare the Act - Laptop AMVBBDO / London Sainsbury's Mog's Christmas Calamity BBH / London + Audi Birth Mill+ / London CONSUMER: ONLINE FILMS & VIDEO – EVENT OR LIVE WEBCAST – SINGLE Leo Burnett / Millers Point + Canon Australia Decoy The Pool Collective / Sydney Leo Burnett / Saint-Denis + Quad / Clichy + Atlantic Group 37 Days La Cavalerie /
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