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Izvješće O Održivosti 2015 Izvješće o održivosti 2015. HEINEKEN Hrvatska Stvaramo bolji svijet Uvod Šira slika Naša ključna područja Vrijednosti i ponašanja Ostale informacije Naše izvješće o održivosti za 2015. godinu HEINEKEN Hrvatska ima dugu tradiciju u proizvodnji piva koja seže još u 1854. godinu. Od 2003. godine dio smo kompanije HEINEKEN, najinternacionalnijeg proizvođača piva na svijetu. Održivost je jedan od naših temeljnih poslovnih prioriteta, a strategija „Stvaramo bolji svijet” naš je dugoročni pristup stvaranju zajedničke, održive vrijednosti za naše poslovanje i naše dionike. Ovo izvješće sažima napredak kompanije HEINEKEN Hrvatska u 2015. godini i prikazuje što smo sve postigli u ključnim područjima. 329 7 U Karlovačkom se uživa u zaposlenika brendova 10 zemalja Naša misija: Naša bogata tradicija te poštivanje visokih standarda kvalitete stvaraju inovativne pivske marke koje pružaju jedinstveno iskustvo i doprinose uživanju u životu. Kroz poštivanje pravila sigurnosti na radu te odgovoran odnos prema potrošačima, kupcima, zaposlenicima i lokalnoj zajednici osiguravamo održivost našeg poslovanja. Naša vizija: Želimo predvoditi tržište fokusirajući se na vrijednost i održivost kroz iznimna brend iskustva, viziju razvoja kategorije piva te angažirane i sigurne radnike. Sadržaj Uvod Naša ključna područja Ostale informacije Predgovor predsjednika Uprave [2] Zaštita izvora pitke vode [9] Dijalog s dionicima [28] Smanjenje emisije CO2 [12] Globalni pokazatelji i postignuća kompanije Šira slika Održiva nabava [15] HEINEKEN [29] Promicanje odgovorne konzumacije alkohola [18] Fokus na ciljevima održivog razvoja [30] Stvaramo bolji svijet [3] Promicanje zaštite zdravlja [21] Što smo rekli da ćemo učiniti i što smo učinili [5] Suradnja s lokalnom zajednicom [24] Od ječma do ugostiteljskog objekta [7] Vrijednosti i ponašanja Za više informacija posjetite: Naše aktivnosti [27] www.heineken.hr HEINEKEN Hrvatska Izvješće o održivosti 2015 1 Uvod Šira slika Naša ključna područja Vrijednosti i ponašanja Ostale informacije Predgovor predsjednika Uprave Za proizvodnju našeg piva vrhunske poštivanja i provođenja zakona koji kvalitete potrebni su kvalitetni sastojci. zabranjuje konzumaciju i prodaju Vjerujemo da lokalni poljoprivrednici alkoholnih pića osobama mlađim od mogu proizvesti sirovine koje 18 godina. zadovoljavaju naše visoke standarde i u proizvodnji želimo koristiti hrvatske Nadalje, u nekoliko smo područja sastojke koliko god je to moguće. Tako postigli napredak u smanjenju smo u 2014. godini predstavili negativnog utjecaja našeg poslovanja inicijativu lokalne nabave „Ječam s na okoliš. Zahvaljujući optimizacijama hrvatskih polja za Karlovačko pivo”, a u proizvodnim i distribucijskim 2015. godine otišli smo i korak dalje. procesima, kompanija HEINEKEN Započeli smo suradnju s lokalnim Hrvatska smanjila je specifičnu poljoprivrednicima koji uzgajaju direktnu i indirektnu emisiju CO2 za Boris Miloushev, predsjednik Uprave hrvatske agrume u cilju otkupa 16% u usporedbi s prethodnom HEINEKEN Hrvatska domaćih limuna s otoka Visa i godinom te za 39% u usporedbi s mandarina iz doline Neretve za baznom 2008. godinom. Osim toga, Brinemo o održivosti, a u Karlovačko radlere. Kompanija nastavili smo kupovati isključivo isto vrijeme jamčimo HEINEKEN Hrvatska je u 2015. godini ekološki prihvatljive hladnjake (njih vrhunsku kvalitetu lokalno nabavila 98% sirovina, čime 820) i smanjili emisiju CO2 u distribuciji smo osigurali korist za lokalne za 9%. Ponosni smo što HEINEKEN proizvoda i pružamo proizvođače, zajednicu i državno Hrvatska ima nižu specifičnu iznimna brend iskustva gospodarstvo. proizvodnju nerecikliranog – to je način na koji industrijskog otpada od vodimo našu kompaniju. Smatramo da je pivo odličan proizvod HEINEKENOVA prosjeka te što se u koji, konzumira li se odgovorno, može 2015. njegova proizvodnja smanjila za biti dio uravnoteženog stila života. 42% u usporedbi s prethodnom U kompaniji HEINEKEN Hrvatska Ipak, zloporaba alkohola i dalje je godinom. 2015. godina bila je godina novih problem na kojem moramo raditi, kako poslovnih projekata te novih tržišnih na razini industrije, tako i na razini Ovo izvješće o održivosti prikazuje naš uspjeha i napredaka u našem kompanije. Važno je preusmjeriti fokus napredak u strategiji „Stvaramo bolji putovanju ka održivosti. Ponosni smo s kvantitete na kvalitetu i pobrinuti se svijet” i sažima najvažnije projekte što se u našem portfelju nalazi niz za to da maloljetnici uopće ne piju. kompanije u 2015. godini na području proizvoda vrhunske kvalitete koji Zato smo u 2015. godini nastavili s društvene odgovornosti. Naravno, zadovoljavaju različite ukuse naših inicijativama za poticanje odgovorne kako se svijet mijenja, tako je uvijek odraslih potrošača. Osim Karlovačkog konzumacije. Proveli smo naše prisutna i potreba za daljnjim svijetlog, u našoj Karlovačko obitelji tradicionalne inicijative „Ja sam 18+” i poboljšanjima. Zato ćemo nastaviti nalaze se i: Karlovačko 0,0% Maxx, „Za odgovorno odrastanje mladih”, a pratiti naše rezultate i stvarati nove Karlovačko Limun Natur Radler, za svoje smo zaposlenike organizirali projekte kako bismo svijet učinili boljim Karlovačko Laganini Natur Radler, različite edukacijske programe i mjestom za život. Karlovačko Leđero Natur Radler, radionice povodom Dana odgovorne Karlovačko 0,0% Natur Radler, konzumacije. Osim toga, HEINEKEN Karlovačko Royal 1854, Karlovačko Hrvatska je, zajedno s ostalim crno i Karlovačko Nepasterizirano članovima Udruženja proizvođača Boris Miloushev Retro. U ponudi imamo i piva, slada i hmelja Hrvatske međunarodne brendove kao što su gospodarske komore, a u suradnji s Heineken, Amstel Premium Ministarstvom zdravlja, pokrenuo Pilsener, Edelweiss Snowfresh, veliku nacionalnu kampanju pod Desperados, Strongbow – cider broj nazivom „Uključi savjest – ponekad jedan u svijetu, a od 2016. godine i djeci treba reći ne”. Glavni je cilj te predsjednik Uprave Affligem te Brand IPA. kampanje bio podići svijest o obvezi HEINEKEN Hrvatska HEINEKEN Hrvatska Izvješće o održivosti 2015 2 Uvod Šira slika Naša ključna područja Vrijednosti i ponašanja Ostale informacije Stvaramo bolji svijet U HEINEKENU je održivost poslovni imperativ i jedan od šest ključnih poslovnih prioriteta. Strategija „Stvaramo bolji svijet” osmišljena je kako bi omogućila uvjete za održivo poslovanje kompanije. VORA PI TITA IZ TKE VO ZAŠ DE M O IC N S D M E A J N A J Z E M N J O E N E L M A I K S O I L J E S C A O J 2 N D A R U S STVARAMO Naših šest poslovnih prioriteta P R O M I BOLJI 1. Biti lideri u premium kategoriji s C A ® N J Heinekenom na čelu E Z A Š SVIJET 2. Oblikovati kategoriju cidera T I A T E V Z A 3. Predvoditi cool marketingom D B R A A V N L i inovacijama J A A V I I S Ž IG R 4. Biti asertivni na tržištu U R D N O O 5. Poticati end2end produktivnost ST I N A 6. Stvarati bolji svijet RA DU P RO LA MI HO CAN LKO JE OD IJE A GOVORNE KONZUMAC Naša ključna područja Upravljanje na globalnoj razini Implementacija održivosti u Put prema daljnjem napretku: Održivost je sastavni dio izvedbene planove 2016. - 2018. i nakon 2018. HEINEKENOVOG poslovanja – Na svakoj funkciji odabrani viši U ovom smo izvješću dokumentirali primjerice, u lancu opskrbe (zaštita menadžeri na globalnoj, regionalnoj naš napredak u odnosu na izvora vode i smanjenje emisije CO2), i lokalnoj razini imali su održive prekretnice koje su trebale biti nabavi (održiva nabava), ljudskim ciljeve povezane sa svojom ostvarene u trogodišnjem razdoblju, resursima (promicanje zaštite zdravlja funkcijom kako bi pomogli pri a koje je HEINEKEN priopćio 2015. i sigurnosti na radu) te marketingu i izvođenju naše strategije održivosti. godine. Kako bi zadovoljio ciljeve za prodaji (odgovorna konzumacija). U Nadležnim višim menadžerima 2020., HEINEKEN je stvorio nove i 2015. godini, izvršni je tim na čelu s postavljeni su dodatni ciljevi na konkretne prekretnice za 2018. generalnim direktorom kompanije području potrošnje energije, vode i godinu. O napretku u postizanju ovih HEINEKEN, postao najviše nabave. Za pojedina su tržišta prekretnica svake ćemo godine upravljačko tijelo za pitanja održivosti postavljeni ciljevi za održivost na izvijestiti u našem Izvješću o zamijenivši Odbor za korporativne područjima kao što su lanac opskrbe, održivosti. odnose. Nadzorni odbor je također nabava i korporativni odnosi s obaviješten o naprecima u održivosti. javnošću, ondje gdje je to potrebno. HEINEKEN Hrvatska Izvješće o održivosti 2015 3 Uvod Šira slika Naša ključna područja Vrijednosti i ponašanja Ostale informacije Stvaramo bolji svijet POLJOPRIVREDA PROIZVODNJA PROIZVODNJA AMBALAŽA DISTRIBUCIJA KUPCI POTROŠAČI HEINEKENOV lanac vrijednosti SLADA PIVA HEINEKEN je usredotočen na šest KLJUČNA PODRUČJA područja u kojima kompanija i njezini ZAŠTITA dionici mogu najviše toga promijeniti. IZVORA PITKE VODE Vrijednosti i ponašanja kompanije podupiru ova područja. Održivi pristup SMANJENJE odnosi se na cijeli lanac vrijednosti, od EMISIJE CO2 ječma do ugostiteljskog objekta. ODRŽIVA NABAVA PROMICANJE ODGOVORNE KONZUMACIJE ALKOHOLA PROMICANJE ZAŠTITE ZDRAVLJA I SIGURNOSTI NA RADU SURADNJA S LOKALNOM ZAJEDNICOM VRIJEDNOSTI I PONAŠANJA Visoka Odgovorna konzumacija Globalna matrica materijalnosti Kompanija HEINEKEN ažurirala je Voda svoju matricu maetrijalnosti na Održiva nabava temelju dijaloga sa svojim dionicima, Ljudska prava Energija i ugljik istraživanja o reputaciji, usporedbe s Uvjeti rada pokazateljima postignuća i analize Biološka raznolikost internih rizika. U godišnjem istraživanju Kružna Utjecaj na kompanije više od 2.400 dionika
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