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Spotlight Supima AMERICAN GROWN | SUPERIOR | RARE | AUTHENTIC JUNE 2021 In This Edition Spotlight Supima PAGE 1 Joseph DeAcetis Spotlight Supima Forbes Contributing Editor ---------------------------- Marc Lewkowitz PAGE 2 Supima, President & CEO Weekly Export Summary “SUPIMA is 100% extra-long staple cotton in contrast to other well-known cotton labels such Supima and Albini Challenge as Egyptian or Pima. ® the Next Generation Today, Supima focuses on partnering with of Fashion Designers leading brands across fashion and home markets Gettees to ensure that consumers have access to and Get Cropped receive top quality products.” ---------------------------- PAGE 3 Daddy Dearest hat better way to tell the Father’s Day Guide story of Supima than through ---------------------------- the journalism of Forbes mag- PAGE 4 azine. Supima President and May Licensing Update CEO, Marc Lewkowitz recently sat down for an interview with ForbesW Contributing Editor Joseph DeAcetis. Covering a wide 100% of Supima cotton is mechanically harvested. range of topics from the history of Supima cotton to its unique traceability program, DeAcetis dives into why Supima cotton STAY CONNECTED is considered to be the top 1% of cotton grown around the world and the many relevant issues and challenges in today’s textile industry. America Has One Of The Best Luxury Cotton Grown In Every bale of Supima cotton has its length, The World strength and fineness classed by the USDA. Quite often, I like to highlight the great significance that the United States has on the world of fashion. When you think of all the developments created in our great nation such as the tuxedo, preppy, sportswear and even denim. Even though denim was invented in Europe it is our very own Levi Strauss that developed the fabric into a household name. Founded in 1954, Supima is a non-for-profit organization that Roller gins gently remove seeds and plant material from the Supima fiber. represents the Pima cotton growers of the United States. The Supima name was derived from a blending of the words “Supe- 1710 W Ranch Road, Ste. 205 rior” and “Pima. “The Supima brand designates an elite variety Tempe, AZ 85284-2022 of Pima cotton grown only in California and the Southwestern 480-534-1160 U.S. The cotton is highly valued not only for its superior strength, www.supima.com but also for its soft to the touch feel. The extra long fibers create FOR SUBSCRIPTIONS, COMMENTS & REQUESTS: value and a strong point of difference at the point of sale. The Supima harvest produces three crops; For the full story: www.forbes.com/sites/josephdeacetis seeds make up 60% of the raw cotton. [email protected] Weekly Expor t Supima and Albini Challenge Summary The Next Generation Of Fashion Designers June 10 — There were (3,900) bales in net new ontinuing with its long tradi- fabrics like Albini’s Piazza Vecchia textile, sales reported for the tion of fostering the next gen- a unique and exclusive organic selvedge week versus (7,300 ) eration of fashion designers, denim that the students were able to use bales reported the pre- Supima cotton enlists the to create a Streetwear-style dress. vious week. Current support of longtime licensee, One of the premium attributes of fabrics registered export sales CAlbini Group, for its latest student enrich- made with Supima cotton is their extreme for the 2020/21 crop ment program in Milan. Working together durability and unparalleled softness. Stu- year now total 808,600 with Milan’s prestigious Istituto Marago- dents in the Total Look/Overshirt theme bales. This level of sales ni Milano, Supima and Albini selected a took advantage of these characteristics to is 144.2% of the sales group of students from the school’s Master create a trench coat with the Shakespeare level at the same time Course in Fashion Product Management fabric, a 100% cotton gabardine. last year when 560,600 to participate in the program. Finally, for the Casual Shirt theme, the bales in sales had already been registered. Current Ten students were divided into four students opted for Zephir, a very fine ging- shipments stand at 154.9% of last year with 663,400 groups and given a selection of organic ham organic Supima cotton to create a bales shipped versus 428,400 bales shipped at the Supima cotton fabrics. Broken down into shirt with a perfect fit and unique style. same time last year. four themes, White, Denim, Total Look/ “This is the first time that Supima and There were 4,000 bales in new purchases made Overshirt and Casual shirt, each group was Albini collaborated together with a leading this week from India (2,000), Turkey (600), Greece given a theme and challenged with creating design school in Europe. We were extreme- (400), Indonesia (300), Japan (300), Pakistan (300), one of a kind fashion items meant to re- ly impressed with the creative projects that and Malaysia (100). imagine what a garment can be. Students the students did with their Albini fabrics There were no bales in destination changes this that participated in the program were Edo- made with Supima and we are proud to past week. ardo Magazzeni, Cecilia Pegorini, Paoletti have supported future designers in this There were 100 bales in cancellations this past Elisa, Ivana Amicone, Natalia Pannacci, No- ambitious project”, says week from Unknown (-100). emi Baravelli, Miren Artola, Camille Mercier, Supima’s VP Marketing and Promotions, Export shipments this past week totaled 16,700 Emanuele Esposito and Ye Siyao. Buxton Midyette. Albini Group’s Head of bales versus 13,600 bales the previous week. Ship- Using Albini’s premium Italian textiles wo- Marketing, Gabriele Camozzi adds, “We are ments this past week went to China (8,100), India ven from American-grown Supima cotton, happy and proud to have taken part with (5,100), Turkey (1,300), Pakistan (1,200), Italy (300), these promising young designers did not Supima in the project organized by Istituto Mexico (300), Japan (200), Colombia (100), Guate- disappoint. In the White Challenge, the stu- Marangoni Milano. It is essential for us to mala (100), and Thailand (100). dents used Albini’s Organic Ecozephir fab- teach new-generation students the impor- The top five leading importers for the 2020/21 ric, enhancing the Supima cotton’s beauty tance of raw materials and sustainability crop year are led by India with purchases of 286,200 and brilliance with the aim of reinterpreting in our sector and for them to bear witness bales. China, Vietnam, Pakistan, and Peru round the classic white shirt with the addition of to our active commitment to this aspect.” out the top five with purchases of 174,600 bales, a modern twist. The student’s collections are currently 77,600 bales, 71,000 bales, and 50,300 bales re- Known for its incredible fiber strength, on display for a two-week exhibition in the spectively. These five nations account for 81.6% of Supima cotton is perfect for creating denim Albini showroom in Milan. all the export-based purchases of American Pima made to date this year. There were no bales in net new forward sales he Crop Top is back and there’s nothing reported this week. The current new crop sales totals better to don during the dog days stand at 4,000 bales and 0 bales respectively for the of summer. So if you’re looking 2021/22 and 2022/23 years. to show off that tone and tan Tstomach there’s not a better crop tee out Gettees there than from Detroit based GETTEES. Made from 100% Supima cotton and manu- Get factured in Michigan the Model Tee Heavyweight Cropped Crop is the pinnacle of American craftsmanship. Supima’s extra-long staple cotton gives this tee a softness that is beyond compare. Offered in a vibrant summer peach color and designed with a fitted collar, reinforced seams and slightly tailored body is cut to hit just above the navel, The Model Tee from GETTEES is the perfect addition to your summer wardrobe. Visit: www.gettees.us v PAGE TWO Daddy Dearest here would we be without dear ol’ Dad! From chauffeuring us around town to offering some sound advice, he’s there when we need him most. And although we don’t need a day to let him know how much we love him, Father’s Day is here to make him feel special and appre- ciated. So be sure to shower dad this Father’s Day with love, and luxurious Supima cotton. Used by some of the leading brands across the globe, Supima cotton is the gift that keeps onW giving. Whether it’s a polo shirt for the golf course and pair of cool cargo shorts for the backyard, any gift made with American-grown Supima cotton is a gift that will surely become his favorite. Uniqlo Every Dad can use some new tees for the summer and Uniqlo has the perfect assort- ment of t-shirts made with Supima cotton. The extra-long staple American Trench x Freeman’s cotton fibers give these tees the strength Sporting Club® and smoothness and a 4.5-star rating. The What’s better than one cool brand? How about Supima® Cotton Crew Neck Tee by Uniqlo two! Famed Freeman’s Sporting Club® has teamed features a loose fit, the perfect draping and up with American Trench for a must-have collabo- a clean, simple design that will never go out of style. ration just in time for Father’s Day. Known for their Visit: www.uniqlo.com superior craftsmanship, premium fabrics and Amer- ican manufacturing knowhow, its no surprise that Banana the team at FSC tapped American Trench to collab- Republic orate on its new collection of socks.
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