DISCOVERY CENTRES Upper Canada Village and Fort Henry Megan Knott Sales and New Business Development Consultant Tel: 613.542.7388 Cell: 613.561.5305
[email protected] PARKS.ON.CA Upper Canada Village and Fort Henry DISCOVERY CENTRES Executive Summary Eastern Ontario’s most exciting new tourism product development has taken the form of a $23 million dollar investment in two, state-of-the-art Discovery Centres, located at Fort Henry in Kingston and Upper Canada Village in Morrisburg. A total of $100,000 has been invested in direct marketing campaigns to create awareness of these two new Centres and it is anticipated that over 125,000+ guests will visit the Discovery Centres annually. The St. Lawrence Parks Commission’s marketing campaign includes TV, radio, print, outdoor and digital. You have the opportunity to place your company’s signage in one of the various exhibits and create brand awareness and optimum exposure to our many educational programs, tour groups and national and international individual travelers to our sites. Having visibility in the Discovery Centre(s) is a powerful way to position your business. This will give your company an opportunity to present itself as an industry leader and will leave a strong impression of your brand in the visitors mind. Your investment will also send a message to your employees and clients that you support the best in our community on preserving its historical significance. Objective To attract new and returning visitors and engage them with our important heritage stories through modern day technology. Target Market Primary Demo Target: Adults 25 - 54 Secondary Target: School Groups, Grades 5 through 8 Geographic Target: Ottawa, Montreal, Toronto, Eastern Ontario Fort Henry was built from 1832 to 1837 to replace an existing fortification from the War of 1812 era.