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Authoritative. Independent. Inspirational. Everything fine about wine Decanter is the world’s leading wine media brand. Reaching wine lovers around the globe, Decanter provides authoritative content, independent advice and inspirational events and competitions. The world’s top wine experts have been contributing to Decanter for more than 40 years, since the launch of the magazine in 1975. The international wine trade trusts Decanter to deliver a world-class audience of wine enthusiasts who interact with Decanter and explore their passion for wine through the magazine, websites, tastings and events. Sarah Kemp John Stimpfig Publishing Director Content Director Authoritative. Independent. Inspirational. Contributors include Steven Spurrier, Sarah Jane 71% of Decanter readers are high-earning £11.57: average reader spend on a bottle of wine Evans MW, Andrew Jefford and Hugh Johnson OBE professionals (ABC1) £38.96: average reader spend on a bottle of DecanterChina.com contributors include top Decanter magazine has an international circulation fine wine Chinese wine professionals Li Demei, Lu Yang reaching 92 countries and Fongyee Walker 13% of Decanter readers say Decanter Fine Wine 6,000 visitors annually attended Decanter events Encounters influence their wine purchase Decanter World Wine Awards judges come in London and Shanghai from 24 countries 60% of readers keep their issues for over a year 43,000 copies of Decanter are distributed each 23 MSs and 85 MWs form part of the Decanter month 65% of Decanter’s readers say DWWA results influ- World Wine Awards ence their wine purchases DecanterChina.com has 50,000 users per month 40 of Asia’s top wine experts judge the 67% of readers buy en primeur Decanter Asia Wine Awards DecanterChina.com has 130,000 page impressions per month 70% of Decanter.com users try new wines based on 250 international wine experts judge the Decanter recommendations Decanter World Wine Awards Decanter.com has 295,000 users and 1,280,000 page impressions per month 83% of readers have been on a wine-related 24,500 wines are reviewed annually by Decanter, holiday through panel tastings and competitions 91% have a wine cellar or collection of wines UK USA 23% 25% CHINA & HK 12% ROW 40% 15,000 follow Decanter on Weibo 59,000 like Decanter on Facebook Steven Spurrier 108,000 follow Decanter on Twitter Sources: Decanter Readership Survey 2013, Google Analytics, Facebook, Twitter and Weibo. Advertise on Decanter.com, DecanterChina.com and in news alerts and newsletters Enter Decanter World Wine Awards and Decanter Asia Wine Awards ‘As marketing director of Wines of Argentina, I am very happy with the ‘We always see increased sales of wines overall result of the Wines of Argentina that have medal stickers.’ microsite and without doubt will keep Waitrose Cellar, UK working with Decanter’ Magdalena Pesce, Wines of Argentina How do I interact with ’s Audience Participate in Decanter Fine Wine ’s Encounters or set up bespoke trade Audience? or consumer events ‘A staggeringly good line-up of wine and people!’ Advertise in Decanter magazine Peter Gago, Penfolds ‘We choose Decanter for we feel that it is highly professional and a favourite read amongst Create sponsored supplements consumers of fine wines’ or advertorials Anne Vallejo, Marqués de Cáceres Magazine/supplements, sponsorships and advertorials SPONSORED GUIDE DOCs Inter regional DOCs 1 Friuli Grave 9 Lison Pramaggiore Recent vintages 2 Friuli Colli Orientali 10 Prosecco N 3 Collio 4 Friuli Latisana DOCGs A warm, dry year meant A hot summer brought 5 Friuli Annia 11 Colli Orientali del Friuli Picolit 2011 2009 6 Friuli Aquileia 12 Ramandolo an early harvest of healthy grapes. early maturity and lower acidities, 7 Friuli Isonzo 13 Rosazzo 8 Carso Good concentration and structure. but good concentration. Particularly fine reds. 0 5 10 15 20 FRIULI 2008 A warm, dry September kilometres Milan N Florence 2010 Cool and rainy, but and October allowed grapes (with Adriatic Sea healthy grapes harvested with high reduced yields) to be picked in 12 CORSICA ITALY 13 Rome acidities, pleasing aromas and good perfect conditions with great 2 SARDINIA 11 Tyrrhenian ageing potential. concentration. ‘Focus On’ – special section ITALY 10 Sea Benefit from series discounts for SICILY Ionian Udine Cividale Sea del Friuli PORDENONE SLOVENIAN MOUNTAINS 1 UDINE COLLIO HILLS The largest DOC is Friuli Grave, on the high plain of Cormòns 3 River Gorízia Isonzo Udine and Pordenone provinces, on alluvial gravels. GORIZIA Friuli Colli Orientali is the second largest. It is on hillsides 7 of marly soils with alternating layers of limestone and CARSO SLOVENIA 6 HILLS sand, like neighbouring Collio, with which it vies for 4 5 Monfalcone status as most prestigious DOC. Colli Orientali includes five subzones: Pignolo di Rosazzo, Ribolla Gialla di within the magazine 8 all bookings: Rosazzo, Cialla, Refosco di Faedis and Schioppettino di TRIESTE Laguna di Marano River 9 Isonzo Prepotto. There are also three DOCGs: Colli Orientali del Friuli Picolit, Ramandolo and Rosazzo. Trieste Often called Friuli Collio Goriziano, the DOC of Collio Adriatic Sea is next to Colli Orientali and geographically very similar. It may have the reputational edge on its neighbour to the DECANTER north because of its more easily pronounceable name. Above left: located in the centre of a lagoon, the town of While it remains home to some of Friuli’s finest wines, it Above: San Daniele Grado is a popular destination in Friuli Venezia Giulia also faces a challenge from its DOC neighbour to the prosciutto is another The world’s best wine magazine February 2016 £4.40 Fall in love with south. Friuli Isonzo is a high alluvial plain divided in two delicious speciality of subzones: Rive Alte, the higher bank on the right of the the Friuli Venezia locally for the quality of the dessert wine it produces and river Isonzo, which enjoys a more exalted profile, and Giulia region February has one DOCG dedicated to its production in the Udine Rive di Giare on the left bank. province. A shy yielder, it has stone-fruit aromas and Friuli Aquileia, Friuli Annia and Friuli Latisana are Friuli Venezia Giulia moderate sweetness. located to the southwest of Udine on the coast, sharing Vitovska is found in the Carso region bordering Slovenia. similar sandy-clay soils. Wines rarely reach the heights Friuli’s rich cultural heritage and distinctive native grapes means this Enthusiasts find floral aromas, pears and sage, and of the more glamorous northern DOCs. The distinctive 201 flavours of stone fruit and minerality. wines of Carso, the extended plateau of limestone rock 6 southeast of Trieste, are made in tiny amounts, and are dynamic region is worth investigating, says Peter McCombie MW Volume Reds rarely seen abroad. A mini-supplement bound Refosco dal Peduncolo Rosso makes juicy reds, with There are also three Indicazione Geografica Tipica Three bookings -6% hile it is wine that has always taken local Friulano manages third-most-planted status, in a ‘Friuli remains berry-fruit flavours, a herbal undertone and fresh acidity. (IGT) wines, a category which operates less restrictive me to Friuli Venezia Giulia, it is wine top six that otherwise consists of Pinot Grigio and Schioppettino (literally ‘little crack’ or ‘gunshot’) is a rules. Venezia Giulia is generally superior to the two 41 and food that I remember. Sitting in Sauvignon Blanc (see p70), Chardonnay, Merlot, one of Italy’s delicious grape, producing wines sometimes reminiscent inter-regional IGTs Alto Livenza and delle Venezie. N San Daniele del Friuli with a plate of Sauvignon and Cabernet Franc. Alongside Friulano (see of the northern Rhône. Tannic in youth with spice, The dynamism of Friuli’s producers means there is o 5 hand-carved prosciutto partnered p68) there are many intriguing, distinctive native pepper and violet notes interlaced with ripe fruit always something new to discover. At one time high-tech leading Wwith a glass of Friulano; sharing fresh raw seabass and a varieties that come from the 10 DOCs and 3 DOCGs. flavours, the wines need cellaring. wines were in vogue, then more internationally styled bottle of zesty Ribolla Gialla overlooking the lagoon in sources of Pignolo (literally ‘fussy’) is a rare, low-yielding grape. With wines with maximum ripeness and lots of oak. Today a Grado; enjoying a slow-cooked stew with aged Whites deep colour and considerable richness it has tremendous few dedicated producers work with extended skin BU RGU N DY 2014 Schioppettino in a winemaker’s kitchen…. Ribolla Gialla has an 800-year history in Friuli, where it white wines, potential, both as a varietal and as a blending grape. contact and so-called ‘natural’ techniques. The wines are within the magazine with an Friuli Venezia Giulia’s location between mountains performs best in the Oslavia and Rosazzo sub-zones of Tazzelenghe (literally ‘cuts the tongue’) gives a fruity yet often interesting and always challenging, but remain on and sea, bestriding trade routes, once Venetian, later Collio and Colli Orientali respectively. With its delicate yet abroad tannic wine that will mellow with age, while retaining its the fringe. In the mainstream, while producers continue The insider’s guide to the new vintage: Austro-Hungarian, has ensured the region has three floral aromas, high natural acidity and relatively light attractive fruitiness. to make wine from French varieties, their interest and distinct cultural influences: Italian, Germanic and Slavic. body, it makes an attractive aperitif or partner for they remain Terrano is only found on the limestone plateau of Carso, confidence in native varieties is growing. Its range of grapes reflects this heritage. Thanks to this seafood. More ambitious versions are capable of ageing. where it likes terra rossa soils. A sub-variety of Refosco, Inevitably, many producers are trying to work more from north to south, reds and whites heritage and diverse geography, the wines and foods of Verduzzo Friulano comes in dry and sweet versions.