Dan Ryan Lessons learnt and still learning from a life in retail Life Who am I? A Retailer From Cork Loud Laugh Retail
My3 Journey Retail My experience
. Retailer Manager . Retail Buyer . Retail Merchandiser . Trading Director . Head of Commercial Trading Experience
Domestic & International
. Ireland . UK . Spain . Netherlands . Canada
5 Penneys/Primark 1985 -1999
Trainee Merchandise Manager Controller
How did that happen? Brown Thomas 1999 - 2006
Merchandise Controller
From ridiculous prices at Primark To sublime prices at BT
From private label at Primark To Global Brands at BT Penneys/Primark 2006 - 2008
Re-joined as Director of Merchandising
Why go back? Primark comes to Spain Expanding into new markets
. The budget fashion chain opened it’s first store outside the UK & Ireland . 1st store in a new shopping centre in Madrid 2006 . Primark executives say they chose Spain as the launching point for a European expansion because Spanish consumer patterns are similar to those of Ireland.
5/23/2019 ADD A FOOTER Lifestyle Sports 2008 - 2012
Appointed to the Board as Trading Director SPORTS RETAIL
Fantastic Combination - love Sports & love Retail 2008
Financial Crash
What do we do?
. Devised 5 Year Strategy . Restructured Buying and Merchandising Team . What categories are we going to be famous for? . Closed loss making stores/opened new stores . Refurbished existing stores Shop Direct Group, Liverpool 2012 - 2013
From Bricks to Clicks Shop Direct Group
. A merger of once bitter rivals Littlewoods and Great Universal Stores
. Based in Liverpool
. Legacy of home catalogue shopping
. Restructured
. Now trading online only : Littlewoods , Very
5/23/2019 ADD A FOOTER Selfridges Group 2013 - 2019
Renewing old acquaintances Pastures New – The Netherlands & Canada de Bijenkorf
More change
. Worked 5 years in the Netherlands . Interim Chief Merchandise Officer . Learnt to speak Dutch . Supported strategy to transform to a premium department store chain Drie Dwaze Dagen – 3 Day Crazy Sale
Abandons it’s Sale Concept no longer Luxury Shopping Premium shopping is “Drie Dwaze Dagen” fits into it’s image Experience the focus! Brown Thomas / Arnotts
Integration
. Weston buys Arnotts in 2015 . Integration process with Brown Thomas begins . Appointed interim Buying Director BTA Homewares 2018 . BTA Buying Teams integrated October 2018
5/23/2019 17 ADD A FOOTER E-Commerce
Why is it winning?
. Bricks no longer own “ a place to buy ”
. Mobile is the worlds biggest vending machine
. Bricks must shift their consideration, conversation and purpose to “a place to BE” Consumers of today
82% 76% 33%
Consult their phones Do not like asking for Purchased a different brand while in store before assistance while because of information making a purchase shopping in store provided in the moment Consumers
Which Which Brand? Shade? Suitable Skin Type? What do my friends think? Is it any good?
How do I use it? Thanks and any questions????