Dan Ryan Lessons learnt and still learning from a life in retail Life Who am I? A Retailer From Loud Laugh Retail

My3 Journey Retail My experience

. Retailer Manager . Retail Buyer . Retail Merchandiser . Trading Director . Head of Commercial Trading Experience

Domestic & International

. Ireland . UK . Spain . Netherlands . Canada

5 Penneys/Primark 1985 -1999

Trainee Merchandise Manager Controller

How did that happen? Brown Thomas 1999 - 2006

Merchandise Controller

From ridiculous prices at Primark To sublime prices at BT

From private label at Primark To Global Brands at BT Penneys/Primark 2006 - 2008

Re-joined as Director of Merchandising

Why go back? Primark comes to Spain Expanding into new markets

. The budget fashion chain opened it’s first store outside the UK & Ireland . 1st store in a new shopping centre in Madrid 2006 . Primark executives say they chose Spain as the launching point for a European expansion because Spanish consumer patterns are similar to those of Ireland.

5/23/2019 ADD A FOOTER Lifestyle Sports 2008 - 2012

Appointed to the Board as Trading Director SPORTS RETAIL

Fantastic Combination - love Sports & love Retail 2008

Financial Crash

What do we do?

. Devised 5 Year Strategy . Restructured Buying and Merchandising Team . What categories are we going to be famous for? . Closed loss making stores/opened new stores . Refurbished existing stores Shop Direct Group, Liverpool 2012 - 2013

From Bricks to Clicks Shop Direct Group

. A merger of once bitter rivals Littlewoods and Great Universal Stores

. Based in Liverpool

. Legacy of home catalogue shopping

. Restructured

. Now trading online only : Littlewoods , Very

5/23/2019 ADD A FOOTER Group 2013 - 2019

Renewing old acquaintances Pastures New – The Netherlands & Canada

More change

. Worked 5 years in the Netherlands . Interim Chief Merchandise Officer . Learnt to speak Dutch . Supported strategy to transform to a premium department store chain Drie Dwaze Dagen – 3 Day Crazy Sale

Abandons it’s Sale Concept no longer Luxury Shopping Premium shopping is “Drie Dwaze Dagen” fits into it’s image Experience the focus! Brown Thomas /

Integration

. Weston buys Arnotts in 2015 . Integration process with Brown Thomas begins . Appointed interim Buying Director BTA Homewares 2018 . BTA Buying Teams integrated October 2018

5/23/2019 17 ADD A FOOTER E-Commerce

Why is it winning?

. Bricks no longer own “ a place to buy ”

. Mobile is the worlds biggest vending machine

. Bricks must shift their consideration, conversation and purpose to “a place to BE” Consumers of today

82% 76% 33%

Consult their phones Do not like asking for Purchased a different brand while in store before assistance while because of information making a purchase shopping in store provided in the moment Consumers

Which Which Brand? Shade? Suitable Skin Type? What do my friends think? Is it any good?

How do I use it? Thanks and any questions????