Dan Ryan Lessons Learnt and Still Learning from a Life in Retail Life Who Am I? a Retailer from Cork Loud Laugh Retail

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Dan Ryan Lessons learnt and still learning from a life in retail Life Who am I? A Retailer From Cork Loud Laugh Retail My3 Journey Retail My experience . Retailer Manager . Retail Buyer . Retail Merchandiser . Trading Director . Head of Commercial Trading Experience Domestic & International . Ireland . UK . Spain . Netherlands . Canada 5 Penneys/Primark 1985 -1999 Trainee Merchandise Manager Controller How did that happen? Brown Thomas 1999 - 2006 Merchandise Controller From ridiculous prices at Primark To sublime prices at BT From private label at Primark To Global Brands at BT Penneys/Primark 2006 - 2008 Re-joined as Director of Merchandising Why go back? Primark comes to Spain Expanding into new markets . The budget fashion chain opened it’s first store outside the UK & Ireland . 1st store in a new shopping centre in Madrid 2006 . Primark executives say they chose Spain as the launching point for a European expansion because Spanish consumer patterns are similar to those of Ireland. 5/23/2019 ADD A FOOTER Lifestyle Sports 2008 - 2012 Appointed to the Board as Trading Director SPORTS RETAIL Fantastic Combination - love Sports & love Retail 2008 Financial Crash What do we do? . Devised 5 Year Strategy . Restructured Buying and Merchandising Team . What categories are we going to be famous for? . Closed loss making stores/opened new stores . Refurbished existing stores Shop Direct Group, Liverpool 2012 - 2013 From Bricks to Clicks Shop Direct Group . A merger of once bitter rivals Littlewoods and Great Universal Stores . Based in Liverpool . Legacy of home catalogue shopping . Restructured . Now trading online only : Littlewoods , Very 5/23/2019 ADD A FOOTER Selfridges Group 2013 - 2019 Renewing old acquaintances Pastures New – The Netherlands & Canada de Bijenkorf More change . Worked 5 years in the Netherlands . Interim Chief Merchandise Officer . Learnt to speak Dutch . Supported strategy to transform to a premium department store chain Drie Dwaze Dagen – 3 Day Crazy Sale Abandons it’s Sale Concept no longer Luxury Shopping Premium shopping is “Drie Dwaze Dagen” fits into it’s image Experience the focus! Brown Thomas / Arnotts Integration . Weston buys Arnotts in 2015 . Integration process with Brown Thomas begins . Appointed interim Buying Director BTA Homewares 2018 . BTA Buying Teams integrated October 2018 5/23/2019 17 ADD A FOOTER E-Commerce Why is it winning? . Bricks no longer own “ a place to buy ” . Mobile is the worlds biggest vending machine . Bricks must shift their consideration, conversation and purpose to “a place to BE” Consumers of today 82% 76% 33% Consult their phones Do not like asking for Purchased a different brand while in store before assistance while because of information making a purchase shopping in store provided in the moment Consumers Which Which Brand? Shade? Suitable Skin Type? What do my friends think? Is it any good? How do I use it? Thanks and any questions????.

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SHEL Holdings Europe Limited ANNUAL REPORT AND
SHEL Holdings Europe Limited ANNUAL REPORT AND FINANCIAL STATEMENTS For the period ended 28 January 2017 Pag© CONTENDS Strategic report Directors' report 5 Statement of directors' responsibilities 6 Independent auditors' report to the members of SHEL Holdings Europe Limited g Consolidated income statement and other comprehensive income 10 Consolidated balance sheet 12 Consolidated statement of changes In equity 13 Consolidated cash flow statement 14 Notes to the financial statements 51 Company balance sheet 52 Company statement of changes in equity 53 Company cash flow statement 54 Notes to the company financial statements COMPANY SECRETARY AND REGISTERED OFFICE S Hemsley, 400 Oxford Street, London \A/1 A1AB INDEPENDENT AUDITORS PricewaterhouseCoopers LLP, Chartered Accountants and Statutory Auditors, The Atrium, 1 Harefield Road, Oxbridge, UBB1EX COMPANY'S REGISTERED NUMBER The Company's registered number is 07826605. SHEL Holdings Europe Limited Strategic report for the period ended 28 January 2017 The directors present their strategic report and the audited financial statements of the Company and the Group for the period ended 28 January 2017. Review of the business Principal activities The principal activity of the Company is as a holding Company for Group activities which are department store arid online retailing. Results The financial statements reflect the results of SHEL Holdings Europe Limited and Its subsidiary undertakings. Turnover for the 52 weeks to 28 January 2017 was £1,205.7 million (52 weeks ended 30 January 2016; £1,032.8 million). Group profit on ordinary activities before taxation was £105.2 million (2016: £81.1 million). The profit after taxation for the financial period of £78.5 million (2016: £64.3 million) has been transferred to reserves.
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