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Central New Mexico Institutional Directory 2007

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Central New Mexico Institutional Directory 2007 Central New Mexico Institutional Directory 2007 A Directory of Farmers, Crops, Restaurants, and Food Service Directors Farm to Table New Mexico Department of Agriculture This project was supported by Farm to Table The New Mexico Department of Agriculture New Mexico Department of Agriculture (NMDA) is an agriculture producer- consumer service and regulatory department Agricultural Marketing Services, placed under the New Mexico State US Department of Agriculture University Board of Regents. NMDA has Principal author five divisions: agricultural and environmental services; agricultural programs and resources; Le Adams marketing and development; standards and consumer services; veterinary diagnostics Advisory board services. http://nmdaweb.nmsu.edu. Le Adams, Farm to Table Craig Mapel, NMDA Ann Simon, Mid Region Council of Governments Design/production Calliope Shank, Epic Muse Design Acknowledgements Our appreciation goes out to all the farmers and food service personnel who filled out our surveys. Your information has made this work possible. Vitally important to the success of this project were Jimmy Purvis, Bill Emerson National Hunger Fellow (Congressional Hunger Center), Craig L. Mapel, New Mexico Department of Agriculture, Le Adams, Farm to Table, I. Miley Gonzalez, New Mexico Department of Agriculture, and Agricultural Marketing Services, USDA. We would like to keep this Directory updated. Please direct any new or corrected information as well as any requests about this publication to: Farm to Table 3900 Paseo del Sol, Santa Fe, NM 87507 505.473.1004 Contents Preface . 4 How to use this directory. 6 Case Studies: Distribution of agricultural products . 7 Section One New Mexico farmers . 12 New Mexico farmers’ markets . 19 Section Two Farmers listed by product. 24 New Mexico produce availability chart . 37 Section Three Central New Mexico institutions. 40 (includes K-12 schools, retirement and nursing centers, correctional facilities, private corporations, higher education institutions, and culinary schools) Restaurants interested in purchasing local foods . 43 Section Four Farm to School FAQs . 46 Farm to Table FAQs . 50 Section Five Sample survey of institutional food service providers . 53 Sample survey of fruit, vegetable, and nut producers . 56 Preface Farm to Table and the New Mexico Department of Agriculture are Institutional markets should be pleased to present the 2007 Central New Mexico Institutional Buyers’ Directory. This compilation is the result of a collaborative viewed as one of the most stable effort between our organizations, the Congressional Hunger Center, markets in New Mexico. USDA’s Federal State Market Improvement Program, the Mid Region Council of Governments, institutional food buyers, and New Mexico farmers. The New Mexico Department of Agriculture and Farm to Table have been involved in developing markets for New Mexico farmers with various institutions since 2001, beginning with a pilot program in the Santa Fe Public Schools, then expanding into the Taos and Albuquerque school districts. Since that time, sales of local produce have grown from $12,000 in 2001 to over $400,000 in 2006. Products have ranged from apples, peaches, and pears to mixed salad greens and other vegetables. It is expected that sales to the public schools will continue to increase, and provide an increasingly important market and sales opportunity for our local farms. Based upon these successes with public school districts, it seemed only logical to examine the demand for New Mexico produce from other institutions, as well as from the thriving “high end” restaurant industry in New Mexico that supports purchasing local produce, particularly those in the Albuquerque and Santa Fe metro areas. Institutional markets should be viewed as one of the most stable markets in New Mexico. Schools, hospitals, military bases, large corporations and other large facilities will always exist in some form or another. Having them utilize New Mexico produce makes good sense. The same is true for the high end restaurant industry that is so predominant in the Santa Fe and Albuquerque metro areas. These operations are willing to pay a premium price for locally produced, high quality fruits and vegetables that can be delivered on a daily or weekly basis. There are barriers to entry, such as supply issues, quality issues, and food safety issues. Our organizations have devoted a considerable amount of time to assist our producers overcome these hurdles, through a wide variety of training programs such as training in the fundamentals of Good Agricultural Practices, grading and packaging workshops, and other programs. The New Mexico Cooperative Extension Service has also played a key role in these efforts, through the introduction of new fruit and vegetable varieties that can be produced in New Mexico. 4 2007 Central New Mexico Institutional Directory Additionally, the CES is providing critical education at the farm level of the latest on season extension technology, which enables our producers to grow more food for an extended period of time. Collaboration has been and will continue to be a key element of this program. Through the combined efforts of a wide array of New Mexico organizations and numerous private sector and Federal partners, this program will continue to expand and provide opportunities for New Mexico farmers, many of whom are fully aware of the challenges inherent in selling to the larger more institutional markets and are more than willing to meet these challenges. We hope you will find this document useful and that you will view it as an initial step in a longer process of developing and expanding local agriculture into the institutional marketplace. Craig L. Mapel New Mexico Department of Agriculture 2007 Central New Mexico Institutional Directory 5 How to use this directory Section One This directory is an ongoing project This section includes a list of all farmers who wished to have and it is our intent to periodically a listing in the directory, listed alphabetically by county. Each update the information listed. For listing includes the farmer’s name, mailing address, phone more information or to be included in number, email (when given), and what they produce. Crop information is listed under two headings; “product” indicates future directories please contact the crops the farmer grows that have historically been sold to Le Adams at Farm to Table, New Mexico schools and other institutions, whereas “other” 505.473.1004. indicates any additional product that the farmer may produce. Note: a designation as “other” should not imply that the farmer pro- duces any less of that product. Section Two This section includes a list of all farmers, organized according to product. Each farmer is listed alphabetically according to county, and each listing includes the farmer’s name and their farm name. Please look up their contact information in Section One. Products listed as “other” are included collectively in one section at the end. Section Three This section includes a listing of K-12 public, charter and BIA school districts that are serviced by the food service directors of public school districts, listed alphabetically by county and in the central part of New Mexico. Other institutions that are listed are in the categories of retirement & nursing homes, correctional facilities, private corporations, higher education institutions, and culinary schools. We have also included a listing of restaurants in Albuquerque and Santa Fe that have expressed an interest in purchasing more locally produced foods. Where food service directors have returned surveys and expressed interest in sharing their information with local producers, we indicate what specific products they are most interested in. There are many more institutions in the central part of New Mexico that are not represented here. If you know of other institutions that are or may become interested in using local foods, please make contact. 6 2007 Central New Mexico Institutional Directory Case studies Distribution of agricultural products The New Mexico Apple Council—a diversified grower’s brokering group The New Mexico Apple Council has been in existence for 40 years. The current membership consists of over 20 members. These members carry products such as apples, cherries, peaches, plums, and pears, as well as mixed vegetables. In recent years, the Council has sold more than $100,000 annually to institutional buyers, mostly K-12 public school districts. The group requires annual dues, is a non-profit, has a board of directors and quarterly meetings. The meetings always feature educational components, such as food safety, packaging, grading, and production methods. In the words of Craig Mapel, NM Department of Agriculture and chief advisor to the group, “The leadership of the Council has been outstanding in the adoption of extremely high quality standards. It is actively conducting workshops on Good Agricultural Practices (GAPs) which includes pre- and post-harvest handling and food safety concerns. Wholesale and grocery outlet markets have diminished in New Mexico over time largely because of competition pressure from other states. Today, schools and other institu- tional markets are becoming more important to growers and their farm businesses. Supporting local economies and buying from local farmers is a concern of people throughout the country. Our local growers are working hard to satisfy these emerging trends.” Contact information Craig Mapel • 505-852-3088 2007 Central New Mexico Institutional Directory 7 Case studies Distribution of agricultural products La Montanita Co-op—building a regional food-shed La Montanita Co-op is owned by 14,000 families statewide and has two retail locations in Albuquerque and one each in Santa Fe and in Gallup. Through its stores, sales of local products have increased steadily through the years up to 20% in 2006. After much discussion and study of other efforts around the country, the Co-op management team developed its Regional Food-Shed Project. The project is designed to increase both the size and value of the wholesale market for local products and create a supply net- work that supports local producers.
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