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FosteringC BusinessHINA and Cultural HarmonyINSIGHT between the China and the U.S. VOL. 9 NO. 3 www.chinainsight.info MARCH 2010 The U.S. and China: Census A relationship marred by misperceptions By Greg Hugh, Staff Writer he China Center at the Uni- versity of Minnesota began its Chinese New Year celebration Tby holding its annual Bob & Kim Griffin Building U.S.–China Bridges Lecture recently in the Great Hall of Coff- man Memorial Union on the University’s Minneapolis campus. The guest speaker was Burton Levin, former Ambassador to Burma and Consul General in Hong Kong who spoke on The U.S. and China: A Rela- Shanghai Expo tionship Marred by Misperceptions. Prior to the lecture, Yongwei Zhang, Director, China Center, welcomed the gathering with a few comments and stated that there would be a question and answer session following the lecture and then a reception to celebrate Chinese New Year which is the year of the Tiger, and according to Zhang, this year is actually the Golden Tiger year which occurs only every 60 years. L to R: Bob Griffin, Burton Levin and Yongwei Zhang (Photo by Tim Rummelhoff) Continues on Page 12 U.S. pavilion most anticipated People France, UK, Japan halls next on list for Expo visitors, survey finds By Bao Daozu, China Daily SHANGHAI–The United States’ pavil- ion is the most anticipated foreign country exhibition center in the 2010 Shanghai World Expo, a survey has revealed. This is despite the country being one of the last to confirm its participation. The most anticipated foreign pavilions were ranked in the order of people’s inten- tion to visit. The online survey of 15,000 respondents showed the [United States] topped the list at 48 percent, France next at 38 percent, the United Kingdom at 32 per- cent, Japan at 32 percent, and South Korea at 28 percent. “Familiarity with the country still is the top motivation for visiting pavilions, as indicated by 90 percent of the respondents,” said Debby Cheung, group managing di- rector of Ogilvy Public Relations China. “This explains why the American pavilion, although the 240th to confirm its participa- tion, is No. 1 on the list.” But other factors also drive the trend, Cheung added. ALSO IN THIS ISSUE Pavilion theme is one of the most impor- tant factors in determining their popularity. Commentary / 2 Pavilions need to promote a powerful theme Arts / 3 & 10 that reflects both the contents of the pavilion and the country’s brand to create greater Economy / 4 -6 & 12 familiarity and bring in more traffic, Cheung Census / 7 suggested. U.S. pavilion under construction Chinese New Year / 8 The Denmark pavilion, with its promo- with 55 percent of the respondents think- choices include art and culture exhibitions, Travel / 9 tion of the “welfairytales” (a blend of the ing it is “very attractive”. Its ranking in the high-tech experiences and interactive ac- People / 11 words “welfare” and “fairytale”) theme list of pavilions to visit also climbed from tivities. Culture / 13-16 featuring a little mermaid, has been voted 24th to 20th. Across the board, countries participating the most beautiful foreign country pavilion Other factors that may affect visitors’ Pavilion continues on Page 9 PAGE 2 > MARCH 2010 commentary www.chinainsight.info Is America stuffed full of CHINA INSIGHT Publisher: Gregory J. Hugh Chinese products? [email protected] By Chris Devonshire-Ellis Jan. 8 – I have spent two of the last three ing released from the Royal Navy following fashion – is there much more of a new Editor: months in the United States, mostly on busi- World War II, so his business acumen was consumer market left now that everyone ap- Jennifer Nordin ness trips. Taking in New York (twice), Chi- not forged on the shop floor. However, his pears to have one? Has the market changed [email protected] cago, Miami, Austin and San Francisco (also words do ring true. from servicing a totally new product (digital twice), several things are clear. One is that It is also apparently true, 18 months into replacing film) to now being purely one of Manager of Operations/ the U.S. recession is not across the board, the global downturn, that the first decade upgrades and replacements? If so, demand as in certain areas, especially in added value of this century was marked by conspicu- will drop. Circulation: such as the tech sector, U.S. businesses are ous consumption of cheap goods. Driven Richard He booming. The recession has not affected all mainly by China, and absorbed globally, the Shoes [email protected] aspects of the U.S. economy. consumption boom rode the wave of several China manufactures and sells about What has been telling, however, is the new and popular technologies – digitization 10 billion pairs of shoes each year, mainly Production Editor: difference in perception over the need for changing the way we operate – and by the from Guangdong Province. That is one and Dawn Murphy America to continue to purchase cheap im- continuing growth of China’s own massive a half pairs for everyone on the planet, each [email protected] ported goods. Several times, and in different population. Yet in many products and indus- year. Now that Homo sapiens as a species are totally shod, is growth in this industry, cities, a newer picture began to emerge that tries, the saturation point appears to have Artist/Intern: apart from fashion and replacements, really has major implications for exports to the been reached. In short, has a manufacturing Lauren Hugh United States. On numerous occasions I bubble developed and is China in danger possible or indeed sustainable? The current was told “American households are stuffed of producing huge quantities of goods and global population growth rate is 1.17 per- full of Chinese products. We simply can’t products that they will be unable to sell? cent, according to the World Bank. Staff Writers: buy anymore.” While that would appear a To explore this further, let’s take a look Greg Hugh generalization, it is an attitude that is worth as some of China’s runaway spectacular Christmas trees [email protected] examining. industries. Are they sustainable, or is the There are just over 2 billion Christians China has been selling products to the global procurement cupboard stuffed to globally. However, manufacturers based Albert Leung mainly in South China have exported 500 United States in large quantities for 20 years overflowing? [email protected] now, and if many of these are classed as one million artificial trees in the last ten years, Cameras one for every four Christians, who tend to time only buys, then the steam may have Jennifer Nordin The city of Foshan, in Guangdong use them for family use over several years, run out for many of China’s cheap exports. [email protected] As my father used to say, perhaps in the Province, is the world’s camera manufac- rather than annually, per individual. Maybe mistaken belief I would end up a factory turing base churning out some 15 million time to convert? cameras last year, or about 15 percent of Mike Xiong owner, “Always manufacture breakable Computers items such as China mugs. If you manufac- the world’s total. Yet looking around, many [email protected] Shenzhen manufactures 90 percent of ture unbreakable ones, eventually you’ll of my friends possess more than one. Sure, the global demand for computer keyboards, go broke. Everyone will have one and your cameras need to be updated, and they break. mouses and screens sold worldwide. Suzhou market will have disappeared.” My father But in the rush to go digital – China has rid- About CHINA INSIGHT den the digital camera wave in spectacular worked for the BBC for his career after be- Chinese Products continues on Page 3 CHINA INSIGHT is a monthly English language newspaper fostering business and cultural harmony between China and the U.S. CHINA INSIGHT is a Member of The Minnesota Chapter of the Asian American Journalists Association (AAJA). Submissions & Correspondence CHINA INSIGHT welcomes guest articles and mail for the Letters to the Editor column. Correspondence should be addressed to: Editor, CHINA INSIGHT 6520 South Bay Drive Minnetrista, MN 55331 Tel: 952-472-4757 Fax: 952 472-6665 [email protected] CHINA INSIGHT INSIGHT Letters to the Editor become the SUBSCRIPTION ORDER FORM Guaranteed property of CHINA INSIGHT and may 10 issues - $24 for a domestic subscription and $40 for be edited for length and published. Articles will not be published international. YES you could run to the without the express consent of Please make check payable to CHINA INSIGHT , 6520 South store and pick up a copy, but the author. Bay Drive, Minnetrista, MN 55331 did you know you can have NOTICE TO READERS: The Name_____________________________________ CHINA INSIGHT delivered directly to your mailbox? views epressed in articles are Address___________________________________ the author’s and not neccesarily City/State/Zip_______________________________ A subscription costs a mere those of CHINA INSIGHT . Authors Phone_____________________________________ $24 and brings a full year (10 may have a business relationship Email_____________________________________ issues) of new understand- with the companies or businesses they discuss. Company__________________________________ ing about today’s China, from language to business oppor- Title______________________________________ tunities. Copyright 2008 CHINA INSIGHT , Inc. All Rights Reserved. www.chinainsight.info arts MARCH 2010 > PAGE 3 Panel of renowned experts delves Yellow Face into issues of Asian American showcased at portrayals in the media Guthrie Theatre By Albert Leung, Staff Writer By Albert Leung, Staff Writer Prior to the Yellow Face premier at of people and many points-of-view. There Mu Performing Arts conquers the Guth- the Guthrie Theater on Feb.
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