Accelerating Growth
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Group plc 4imprint Group plc Accelerating Annual Report and Accounts 2017 growth Annual Report and Accounts 2017 OVERVIEW 4imprint Group plc Annual Report and Accounts 2017 About 4imprint Group We are the leading direct marketer of promotional products in the USA, Canada, the UK and Ireland. Most of our revenue is generated in North Organic growth is delivered by using a wide America, serviced from the principal office in range of data-driven, offline and online direct Oshkosh, Wisconsin. Customers in the UK and marketing techniques to capture market share Irish markets are served out of an office in in the large and fragmented promotional Manchester, UK. product markets that we serve. Operations are focused around a highly developed direct marketing business model which provides millions of potential customers with access to tens of thousands of customised products. Find out more online: investors.4imprint.com In this report Overview Governance Financial Statements Additional Information 01 Highlights 28 Board of Directors 50 Independent Auditors’ Report 92 Five Year Financial Record 02 4imprint at a Glance 30 Directors’ Report 55 Group Income Statement 93 Registered Office and 04 Chairman’s Statement 32 Statement on Corporate 56 Group Statement of Company Advisers Governance Comprehensive Income Strategic Report 38 Annual Statement by the 57 Group Balance Sheet 06 Chief Executive’s Review Chairman of the Remuneration 58 Group Statement of Changes Committee 08 Our Strategic Objectives in Shareholders’ Equity 40 Remuneration Report 10 Market Opportunity 59 Group Cash Flow Statement 49 Statement of Directors’ 12 Business Model 60 Notes to the Group Financial Responsibilities Statements 14 Financial Review 82 Company Balance Sheet 18 Principal Risks & Uncertainties 83 Statement of Changes in Company 24 Our People and Culture Shareholders’ Equity 26 Corporate & Social Responsibility 84 Company Cash Flow Statement Report 85 Notes to the Company’s Financial Statements 4imprint Group plc Annual Report and Accounts 2017 Overview Highlights Operational ReportStrategic Continued organic revenue growth in 2017 — US Tax Reform to benefit EPS and cash from 2018 — 1,185,000 total orders processed in the year onwards (12% up over 2016) — Supplementary dividend of 60c per share — 252,000 new customers acquired; retention rates Evolution of Group strategy Governance remained stable — $1bn revenue target by 2022 Strong financial position — Investment in adding brand awareness component — 99% conversion of underlying operating profit to marketing portfolio from 2018 to underlying operating cash flow — Revised capital allocation and funding guidelines — $30.8m cash balance at year end introduced Financial Statements Financial Revenue Underlying* basic EPS (cents) $627.52m +12% 108.02c +9% InformationAdditional 2016: $558.22m 2016: 99.01c Underlying* profit before tax Basic EPS (cents) $42.46m +11% 103.15c +18% 2016: $38.35m 2016: 87.27c Profit before tax Proposed total dividend per share (cents) $40.66m +19% 58.10c +11% 2016: $34.15m 2016: 52.50c * Underlying is before share option related charges, defined benefit pension charges Proposed total dividend per share (pence) and exceptional items. 42.58p +2% 2016: 41.82p Proposed supplementary dividend (cents) 60.00c 2016: nil Proposed supplementary dividend (pence) 43.17p 2016: nil 01 OVERVIEW 4imprint Group plc Annual Report and Accounts 2017 4imprint at a Glance Accelerating growth We are the leading direct marketer of promotional products in North America, the UK and Ireland. We have consistently delivered market-beating organic revenue growth. What we do Where we do it We make it easy for our We operate in two primary geographical markets: customers to promote their service, product or event. North America UK and Ireland Our customers know that promotional products from Most of our revenue is generated in North Customers in the UK and Irish markets are 4imprint’s extensive range along America, serviced from the principal office in served from an office in Manchester, UK. with personal, expert service on Oshkosh, Wisconsin. every order will ensure that their name – and brand – looks great in front of their target audience. Employees Revenue Employees Revenue 914 39 December 2017 $608.0m December 2017 $19.5m 97% 3% 02 4imprint Group plc Annual Report and Accounts 2017 Overview Five year growth ReportStrategic Revenue Underlying prot before tax Underlying earnings per share ($m) ($m) (c) $627.52m $42.46m 108.02c +12% +11% +9% Governance 627.52 42.46 108.02 99.01 38.35 558.22 88.04 497.22 33.55 73.48 415.77 27.86 332.94 55.55 19.55 Financial Statements ’13 ’14 ’15 ’16 ’17 ’13 ’14 ’15 ’16 ’17 ’13 ’14 ’15 ’16 ’17 Additional InformationAdditional How we do it Our objective Our business operations are focused around a highly Our aim is to drive further organic revenue growth developed direct marketing business model. by expanding our market leadership and share in the fragmented markets in which we operate. Our target is to achieve $1bn in Group revenue by 2022. Reaching our customers 1 Innovative marketing allows us to introduce millions of potential customers to tens of thousands of customised products. Looking after our customers 2 We have an exceptional culture revolving around the delivery of remarkable customer service, and an industry-leading customer guarantee. Our product range 3 Our merchandisers work closely with our suppliers to continuously update and curate our extensive product range. Application of technology 4 Our appetite for technology delivers an efficient order processing platform and sophisticated data-driven analytics. 03 OVERVIEW 4imprint Group plc Annual Report and Accounts 2017 Chairman’s Statement The Group delivered another strong operational and financial performance in 2017. Revenue for the year was $627.5m, an increase of 12% over 2016. All of this revenue growth was organic. Underlying operating profit before tax was $42.5m, up by 11% over prior year. Profit before tax was $40.7m, compared to media and the expansion of our advertising $34.2m in 2016. This 19% increase reflects presence in digital media. This brand a much lower exceptional charge of $0.5m awareness component will complement (2016: $2.9m) showing tangible benefit our existing marketing engine, with the from the successful completion of our aim of delivering our new strategic goal of pension de-risking exercise. Basic earnings achieving $1bn in Group revenue by 2022. per share increased by 18% to 103.15c. We expect our business operations to The Group ended the year in good remain highly cash generative. The cash financial health with a cash balance of demands from our legacy defined benefit $30.8m (2016: $21.7m), again reflecting pension obligations are now predictable, the low fixed capital requirements and small in the context of the financial and efficient working capital strength of the Group. Accordingly, we characteristics of our business model. have developed new balance sheet funding guidelines that will allow us to retain We have a distinct cultural identity within financial and operational flexibility through 4imprint, based on exacting standards different economic cycles. A revised capital of customer service. The professionalism allocation approach has also been adopted. and talent of our US team members The first priority for our capital is clear: was demonstrated to great effect as projects enhancing our ability to generate they helped our customers and affected organic revenue growth. In addition, we Paul Moody suppliers to recover in the aftermath of have reconfirmed our commitment to both Hurricanes Harvey and Irma. I would like to progressive regular dividends and to our thank each member of our dedicated team remaining pension obligations. Finally, excess Chairman for their remarkable efforts during the year. cash above these commitments is available for distribution to Shareholders. In several respects 2017 can be seen as a year of consolidation and the starting In this context, the Board has point of a transition for the Group. Our recommended a non-recurring market position was strengthened, supplementary dividend of 60.00c per and our business model continued to share. This will be paid in May 2018 in generate profitable organic revenue addition to, and at the same time as, growth. With our pension commitments the final dividend of 40.00c per share. much reduced, we have a firm and unencumbered financial base. Our business operations are firmly established in attractive markets. The Turning to the future development of Group is financially strong and we the Group, the Executive Team and the have exciting plans for the future. Board have considered, and subsequently Trading activity in the first few weeks evolved, our strategic framework. We of 2018 has been encouraging. have concluded that now is the right time to accelerate the awareness and Paul Moody strength of the 4imprint brand through Chairman a combination of different marketing 7 March 2018 techniques, including traditional broadcast 04 4imprint Group plc Annual Report and Accounts 2017 Overview An Evolving Strategy ReportStrategic Our business operations are firmly established in attractive markets. The Group is financially strong Governance and we have exciting plans for the future.” Paul Moody Financial Statements 2012 to 2016 Focus on Direct Marketing as the De-risk legacy defined benefit Capital allocation Group’s core business pension scheme — Pension de-risking clear first priority — Attractive market opportunity