Group plc
2019 ANNUAL REPORT AND ACCOUNTS
DELIVERING
PROFITABLE GROWTH
WE ARE THE LEADING DIRECT MARKETER OF PROMOTIONAL PRODUCTS IN THE USA, CANADA, THE UK AND IRELAND
WHAT WE DO Most of our revenue is generated in North America, serviced from the principal office in Oshkosh, Wisconsin. Customers in the UK and Irish markets are serviced from an office in Manchester, UK.
Operations are focused around a highly developed direct marketing business model which provides millions of potential customers with access to tens of thousands of customised products.
Organic growth is delivered by using a wide range of data-driven, offline and online direct marketing techniques to capture market share in the large and fragmented promotional product markets that we serve.
OVERVIEW FINANCIAL STATEMENTS 01 Highlights 59 Independent Auditor’s Report 02 4imprint at a Glance 65 Group Income Statement 04 Chairman’s Statement 66 Group Statement of Comprehensive 05 Purpose, Principles & Values Income 67 Group Balance Sheet STRATEGIC REPORT 68 Group Statement of Changes in Shareholders’ Equity 06 Chief Executive’s Review 69 Group Cash Flow Statement 08 Strategic Objectives 70 Notes to the Group Financial 12 Market Opportunity Statements 16 Business Model 98 Company Balance Sheet 18 Financial Review 99 Statement of Changes in Company 22 Principal Risks & Uncertainties Shareholders’ Equity 27 Stakeholder Engagement 100 Company Cash Flow Statement 30 Responsibility 101 Notes to the Company’s Financial Statements GOVERNANCE ADDITIONAL INFORMATION 37 Introduction to Governance 38 Board of Directors 109 Alternative Performance Measures 40 Statement on Corporate Governance 110 Five Year Financial Record 44 Nomination Committee Report 111 Registered Office and 46 Audit Committee Report Company Advisers 49 Annual Statement by the Chairman of the Remuneration Committee 51 Remuneration Report 56 Directors’ Report 58 Statement of Directors’ Responsibilities 01 4imprint Group plc Annual Report 2019
Highlights
OPERATIONAL HIGHLIGHTS OVERVIEW
ORGANIC REVENUE INVESTMENT IN CAPITAL INVESTMENT PENSION COMMITMENT GROWTH IN 2019 MARKETING IN THE YEAR $5m capital $10m ‘lump sum’ Revenue increase of Marketing spend investment in Oshkosh legacy pension $122.4m (+17%) $154.3m (+18%) distribution centre contribution in 1,587,000 total orders Evolving marketing completed in 2019 May 2020 processed (+14%) mix; brand component 2020 capital plan STRATEGIC
297,000 new increasing as planned includes $4.7m in REPORT customers acquired in apparel decoration the year equipment Customer retention remains healthy GOVERNANCE CORPORATE
FINANCIAL HIGHLIGHTS
REVENUE UNDERLYING* PROFIT BEFORE TAX PROFIT BEFORE TAX STATEMENTS
$860.84m $54.68m $53.99m FINANCIAL +17% +20% +22% 2018: $738.42m 2018: $45.59m 2018: $44.15m
CASH UNDERLYING* BASIC EPS BASIC EPS (CENTS) (CENTS) INFORMATION ADDITIONAL $41.14 m 154.41¢ 152.42¢
+50% +19% +21% 2018: $27.48m 2018: 129.77¢ 2018: 125.61¢
PROPOSED TOTAL DIVIDEND PER SHARE PROPOSED TOTAL DIVIDEND PER SHARE * Underlying is before defined benefit pension (CENTS) (PENCE) charges and exceptional items. 84.00¢ 66.68p +20% +25% 2018: 70.00¢ 2018: 53.15p
Find out more online: investors.4imprint.com 02
4imprint Group plc Annual Report 2019
4imprint at a Glance
FOCUSED ON
NG DELIVERI NG GROWTH
We are the leading direct marketer of promotional products in North America, the UK and Ireland. We have consistently delivered market-beating organic revenue growth.
WHAT WE DO We make it easy for our customers to promote their service, product or event. Our customers know that promotional products from 4imprint’s extensive range along with personal, expert service on every order will ensure that their name – and brand – looks great in front of their target audience.
WHERE WE DO IT We operate the same business model in two primary geographical markets:
NORTH AMERICA UK AND IRELAND Most of our revenue Customers in the UK and is generated in Irish markets are serviced North America, serviced from an office in from the operation in Manchester, UK Oshkosh, Wisconsin REVENUE REVENUE $21.56m $839.28m 3% 97% EMPLOYEES EMPLOYEES 43 1,166 December 2019 December 2019 03
4imprint Group plc Annual Report 2019
OVERVIEW
NG DELIVERI STRATEGIC REPORT
DELIVERI NG GOVERNANCE CORPORATE
HOW WE DO IT Our business operations are focused around a highly developed direct marketing business model.
Reaching our customers Our product range STATEMENTS Innovative marketing allows us to Our merchandisers work closely with our FINANCIAL introduce millions of potential customers suppliers to continuously update and to tens of thousands of customised curate our extensive product range. products.
Looking after our customers Application of technology We have an exceptional culture revolving Our appetite for technology delivers an around the delivery of remarkable efficient order processing platform and customer service, and an industry-leading sophisticated data-driven analytics. INFORMATION customer guarantee. ADDITIONAL
OUR OBJECTIVE
Our aim is to drive further organic revenue growth by expanding our market leadership and share in the fragmented markets in which we operate. Our target is to achieve $1bn in Group revenue by 2022.
FIVE YEAR GROWTH
REVENUE ($m) UNDERLYING PROFIT BEFORE TAX ($m) UNDERLYING EARNINGS PER SHARE (¢) $860.84m $54.68m 154.41¢ +17% +20% +19% . . . . . . . . . . . . 0.00 860.840.00 54.68 0.00 154.41 04
4imprint Group plc Annual Report 2019
Chairman’s Statement
FOCUSED ON
NG ACHIEVI NG OUR TARGETS
PAUL MOODY
2019 was another successful year for 4imprint. The Board has a clear strategy that delivered attractive revenue growth and met profitability targets in the year whilst making significant investments in the Group’s future.
FINANCIAL PERFORMANCE The Group has achieved a compound The Board expresses its thanks to all of our Group revenue for 2019 was $860.8m, an average revenue growth rate of 16% over team members for their contribution to the increase of $122.4m (17%) over 2018. All of the last five years. Investment across the Group’s success in 2019. the revenue growth was organic, reflecting business has supported this growth, notably increasing share in a large but still very in embroidery production capacity and in DIVIDEND fragmented market. Underlying profit before operating facilities. The latest phase was At the half year the Board declared an tax was $54.7m, 20% ahead of the prior year. completed in August 2019 with the $5m interim dividend per share of 25.00c, expansion of the Oshkosh distribution representing an increase of 20% over 2018. Profit before tax was $54.0m, an increase of centre, completed on time and within In view of the Group’s performance in the 22% over 2018, and profit after tax budget. second half of the year and in line with our improved over prior year by 21%. Basic balance sheet funding and capital allocation earnings per share also rose 21% to 152.42c. BOARD AND TEAM MEMBERS guidelines, the Board is pleased to We were pleased to welcome Tina Southall recommend a final dividend per share of The 4imprint business model remains highly to the Board as a Non-Executive Director in 59.00c, an increase of 20%, giving a total cash generative. The 2019 year end cash May 2019. Tina’s experience and insight paid and proposed 2019 regular dividend of balance of $41.1m (2018: $27.5m) leaves the have already proved to be valuable, 84.00c, up 20% over prior year. Group in a strong financial position. particularly in her role as designated NED for engagement with our team members. PENSION UPDATE The Company became a constituent of the Our capital allocation framework sets out FTSE 250 Index during the year. Andrew Scull stepped down from the Board our commitment to funding our residual at the end of 2019. The Board wishes to legacy defined benefit pension plan (the STRATEGIC PROGRESS thank Andrew for the valuable contribution “Plan”). Subsequent to the triennial The Board is delighted with the Group’s he has made to the development of the revaluation of the Plan in September 2019, progress over the past year. At the annual Group over his 15-year tenure. a new, accelerated deficit recovery schedule strategic review, which took place in Oshkosh has been agreed with the Plan Trustee, in October 2019, the Board discussed and Unquestionably, the most important driver including a ‘lump sum’ contribution of reaffirmed the Group’s strategic objectives, of 4imprint’s success is our people. Our around $10m to be paid in May 2020. most specifically in respect of the expansion highly professional team members go above This will serve both (i) to strengthen the and development of the brand component of and beyond every day in order to deliver the current Plan funding level, and (ii) to the marketing mix. exacting service levels upon which our progress our pension de-risking initiatives by customers rely. positioning the Plan for eventual buy-out within a five-year timeframe. 05 4imprint Group plc Annual Report 2019
OVERVIEW Purpose, Principles & Values
PURPOSE We consider that as long as we prioritise Our purpose is to harness the enduring NG ACHIEVI these mutually beneficial outcomes, the appeal of promotional products to help long-term interests of the Company, our
our customers build their brand, promote Shareholders and our wider stakeholders STRATEGIC their initiatives, achieve their marketing will naturally be protected. REPORT goals and make lasting connections with those who are important to them. With PRINCIPLES & VALUES every order we are trusted to carry a We believe that a strong and principled
ACHIEVI NG distinctive logo or message on our approach to doing business is products, so we understand clearly that fundamentally important to our present our primary aim is to be certain to make and future success. Our culture our customers and their organisations encourages responsible practice at all
shine. levels of the organisation and presents GOVERNANCE clear guiding principles that drive ethical CORPORATE We deliver on this trust by nurturing an interactions with, and outcomes for, our authentic environment where our people key stakeholders. are valued and empowered to do their best work. By placing a particular Our guiding principles are further emphasis on personal fulfilment, we expressed via “The Golden Rule” – believe that we can attract and retain treat others as you would wish to be CORONAVIRUS UPDATE like-minded teammates who are treated yourself. This mindset is evident We are closely monitoring the situation with committed to providing the truly across the business: in our customer remarkable service that our customers regard to COVID-19, the novel coronavirus. service proposition and guarantees; in STATEMENTS Impact on the business has so far been require and deserve. Our people go our product sourcing initiatives; in the FINANCIAL minimal, reflecting the timing of the above and beyond to look after our way that our team members interact with inventory cycle of our domestic suppliers. customers, to help each other, to ensure our customers, our supplier partners and However, the situation is very fluid and if productive outcomes for our supplier with each other; in the way that we production restrictions in China persist, the partners, and to have concern for and engage in our communities; and in our potential for disruption of our supply chain give back to their communities. respect for the environment. increases. Should the virus become a global pandemic, the potential effect on the Our values are firmly grounded in the business would expand beyond the supply broad principles set out in our purpose INFORMATION
chain. More detail is provided in the Chief and are more specifically articulated, on a ADDITIONAL Executive’s Review on page 7. daily basis, by reference to the 4imprint Compass. OUTLOOK Trading results in the first two months of
2020 have been in line with the Board’s expectations. We have a clear strategy and a focused business model geared towards a market opportunity that remains highly attractive. We will continue to invest in the business to underpin further organic revenue growth towards and beyond our target of $1bn by 2022. Notwithstanding the fluid situation regarding COVID-19, the outlook for 4imprint is positive.
PAUL MOODY CHAIRMAN
3 March 2020 06
4imprint Group plc Annual Report 2019
Chief Executive’s Review
FOCUSED ON
ING DELIVER ING OUR STRATEGY
KEVIN LYONS-TARR
Two years ago, we announced our intention to evolve our strategy to include a new brand element to our marketing mix. In conjunction with this initiative, we set a target of reaching $1bn in Group revenue by 2022. The Group’s trading momentum in 2019 continued to demonstrate the benefit of this strategic evolution, leaving us in a good position to achieve our stated revenue goal ahead of schedule.
2019 2018 FINANCIAL HIGHLIGHTS Revenue $m $m The Group produced excellent financial North America 839.28 714.55 +17% results in 2019. Group revenue of $860.8m was up 17% over 2018, underlying operating UK and Ireland 21.56 23.87 –10% profit of $53.9m was 19% higher than prior Total 860.84 738.42 +17% year, and operating profit was up 21%.
2019 2018 Revenue in North America was up 17%, Underlying* operating profit $m $m an increase of $124.7m over prior year. 4imprint remains the largest distributor of Direct Marketing operations 58.20 49.63 +17% promotional products in North America. Head office (3.32) (3.45) –4% Revenue in the UK, which accounted for Share option related charges (0.95) (0.82) +16% 2.5% of Group revenue, was less robust as Total 53.93 45.36 +19% the business faced tougher trading conditions. Although order intake was essentially flat year-over-year, revenue Operating profit 53.62 44.32 +21% decreased by 6% in local currency, and by 10% in the Group’s reporting currency. Underlying profit is included because the Directors consider this gives a measure of the underlying performance of the business. Several factors contributed to the Group’s operating profit performance in 2019. The * Underlying is before defined benefit pension charges and exceptional items. aggregate gross margin percentage was stable through the year and for the full year remained flat with 2018. Marketing expenses rose, as expected, by 18% over 2018 and slightly above the year-on-year revenue increase of 17%. Selling expenses were up 11% over 2018. Overheads, head office costs and share option costs rose in aggregate by 14% over prior year. 07 4imprint Group plc Annual Report 2019
year to be delivered, or to be in transit, OVERVIEW before the Lunar New Year begins. As a result, to date there has been almost no impact on 4imprint from COVID-19.
However, the situation is still very fluid. The Chinese manufacturers who effectively ‘supply our suppliers’ are spread throughout China, typically specialising in a product ING DELIVER category. Each of these suppliers is different
based on their geographical location, STRATEGIC workforce location and requirements, transit REPORT restrictions, access to raw materials for the specific product they produce and other factors. The level of any disruption for DELIVER ING 4imprint will be closely linked to how long factories are delayed in resuming production. The reduced capacity seen in February, and even into March, is unlikely to
cause major disruption in the short-term GOVERNANCE simply due to the inventory cycle of our CORPORATE domestic suppliers. However, the longer that production restrictions persist, it becomes more likely that the inventory held by our domestic suppliers will be depleted and some element of disruption to the supply chain becomes more likely.
Clearly, if the virus were to become a global pandemic, other factors come into play and STATEMENTS These factors combined to generate an was completed on time, within the budget the potential for disruption to our business FINANCIAL improvement in overall underlying operating of $5m and is now fully operational. Our expands beyond the supply chain. profit margin to 6.27% (2018: 6.14%). capital expenditure plan for 2020 includes $4.7m to increase our embroidery/print We are actively working with all parties in OPERATIONAL OVERVIEW capacity for the rapidly growing apparel the supply chain to plan for, and where 297,000 new customers were acquired category. In addition, we plan to invest possible mitigate, adverse supply effects at during 2019. This resulted in orders from $3.2m in infrastructure and equipment to all levels. We are also monitoring closely the new customers rising by 9% over prior year. support growth at our Oshkosh office and developing situation and preparing to Orders from existing customers rose by 17% distribution facilities. As we noted at our address other potential impacts caused by compared to 2018, helped by the powerful
interim results, the current Oshkosh office INFORMATION
the spread of the virus globally. ADDITIONAL dynamic of incremental improvement in facility is approaching capacity. We are in the retention rates combined with a consistently process of evaluating our options with a LOOKING AHEAD expanding customer file. In total, our team view to securing appropriate additional or We remain confident in our strategy, our members processed 1,587,000 individually replacement office space. business model and the market opportunity. customised orders. Our entire team is working hard to achieve
We are very pleased, for the twelfth and surpass our $1bn revenue target and we We have always had an operational mantra consecutive year, to have been named one look forward to setting new strategic goals of ‘test, read, react’ in respect of the of the Great Place To Work: Best Workplaces at that point. deployment of our marketing dollars. This – Small & Medium Businesses. This reflects approach continued to serve us well in 2019 the strong and unique workplace culture as we carefully reshaped the overall that sets 4imprint apart. marketing portfolio. The brand component (primarily TV but also including a radio CORONAVIRUS (COVID-19) UPDATE element) was expanded during the year in We are closely monitoring the situation with response to consistently encouraging regard to COVID-19, the novel coronavirus. performance metrics. To accommodate this, Our deepest concern is with the people who other parts of the budget such as search and have been directly affected by the virus, print were managed accordingly. Revenue many of whom are longstanding and highly per marketing dollar was $5.58 in 2019 valued partners in our supply chain. compared to $5.63 in 2018. This result is directly in line with our expectations, Approximately 60% of the blank stock for particularly given a year-on-year increase in the products that we sell originates in China. the overall marketing budget of $23.1m. These blank products are imported in bulk by our domestic suppliers who keep them in Our North American operations are served their local inventory, eventually to be by centralised office and warehouse facilities imprinted with a logo and shipped to our located in Oshkosh, Wisconsin. In the customers as orders are placed. The fact that context of our consistent organic revenue the outbreak occurred around the Lunar growth in recent years, in 2019 we added a New Year means that most of our domestic further 85,000 sq. ft. to our distribution suppliers were at peak inventory levels when centre, increasing the total footprint of that the outbreak began – they typically place facility to over 300,000 sq. ft. The project orders in preparation for the first half of the 08 4imprint Group plc Annual Report 2019
Strategic Objectives
OBJECTIVES Market leadership driving organic revenue growth
To be the leading direct marketer of promotional To establish 4imprint as the recognised brand for products in the markets in which we operate promotional products within our target audience To expand share in fragmented markets through To achieve $1bn in Group revenue by 2022 investment in organic growth
KEY ENABLERS RISKS • Competitive advantage through continuous development • Macroeconomic conditions of and sustained investment in: • Competition ——Marketing • Business facility disruption ——People • Disruption to product supply chain or delivery service ——Technology • Disturbance in established marketing techniques • Differentiation through operational excellence: • Reliance on key personnel ——Customer service • IT failure/interruption ——Merchandising and supply • Failure to adapt to new technology ——Efficient processing of individually customised, time-sensitive • Cyber threats orders at scale For more information See pages 22-26
KPIs
REVENUE GROWTH ($m) NUMBER OF ORDERS RECEIVED (000s) 24-MONTH CUSTOMER RETENTION (%) $860.84m +17% 1,587 +14% 43.4%