THE KAMANI FAMILY AND BOOHOO GROUP DONATES £500,000 OF TOYS TO HITS RADIO MISSION CHRISTMAS FOR THE SECOND TIME RUNNING
The Kamani family and boohoo Group whose brands include Boohoo, BoohooMAN, PrettyLittleThing, Nasty Gal and Kamani Property Group has been working with Mission Christmas for donated £500,000 worth of toys to this year’s Mission Christmas, to help ensure the appeal can help as many children as possible from Greater Manchester area.
The annual campaign run by Cash For Kids distributes toys to more than 400,000 disadvantaged children across the UK. With almost 1 in 3 children in Greater Manchester living in poverty this December, for many families Christmas is simply a luxury they can’t afford – Save the Children describe child poverty as living in a house with no central heating and going to bed at night without a hot meal. This year’s Mission Christmas aims to beat last year’s fundraising total and help make sure it can help as many children as possible from Greater Manchester can be supported.
“Cash For Kids and Mission Christmas is a charity close to our hearts and something we are extremely passionate about. At this time of year it’s important we give something back to our community.” – The Kamani Family.
To donate please visit Cash For Kids - http://www.cashforkids.uk.com/mission/
Hits radio have launched 2018’s “Mission Christmas” appeal and invited listeners and locals to buy one extra gift to help thousands of disadvantaged children in Greater Manchester.
The largest Christmas toy appeal in the UK, Mission Christmas is an annual campaign run by Cash For Kids which is supported by Bauer Radio’s regional stations, including Hits Radio . In 2017 the appeal generated upwards of £17million in gifts and donations which were distributed to more than 400,000 disadvantaged kids across the UK – with over 60,000 of recipients in Greater Manchester .
Gemma Atkinson said “Mission Christmas is a brilliant way for people to act in the true spirit of the season and give a little something to disadvantaged young people who really do deserve it”.
“What was achieved by our generous listeners last year was truly amazing and I know we can do even better this year. Even one child living in poverty is too many but with thousands in Greater Manchester in that position Mission Christmas gives everyone the opportunity to make a real difference.
“It’s easy to take part, all you need to do is buy one extra gift before 18 th December and hand it in to one of our many collection points, alternatively you can text ‘HITS’ to 70808 to donate £5 and we will buy a gift on your behalf. Let’s make 2018’s Mission Christmas our biggest and best ever and bring a little cheer to the children who need it most.”
Supporters of the campaign can take their gifts to a number of drop-off points which you’ll find listed at Hitsradio.co.uk/mission which includes the charities partner B&M Bargains and B&M Home stores, as well as a new supporter this year, Manchester Arndale. This year Manchester’s Mission HQ, which acts as a hub for the receipt, sorting and distribution of gifts, is provided by The Mayfield Partnership and is based at Warehouse 5, Baring Street Manchester M1 2PY
Those listeners who don’t have time to shop can text HITS to 70808 to make a £5 donation to the appeal (texts cost Standard network rate and 100% of the donation goes to CFK).
Cash For Kids works with thousands of grass-root organisations across the UK who support disadvantaged children (0 – 18 years). Mission Christmas works closely with social workers, head teachers and the emergency services who will nominate families in crisis to be supported by the appeal.
In advance of the launch (and throughout the campaign) organisations nominate the children they support, highlighting their age, gender and any special needs. Cash For Kids therefore knows how many children Mission Christmas is hoping to support and what age groups may be struggling for gifts throughout the appeal.
For further details, including information on how to get involved or make a donation, please visit www.hitsradio.co.uk/mission
About Cash for Kids: Cash for Kids is the cause related marketing arm for the Bauer Media’s network of local radio stations. In 2017 Cash for Kids raised more than £23Million and supported over 709,000 sick and underprivileged children in local communities across the UK. Every penny raised stays in the community within which it was raised. Bauer Radio’s Cash for Kids Charity (England) 1122062 Registered Charity (Scotland ): sco41421
About Bauer Media: Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi- platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.