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FOR AND ABOUT PEOPLE IN THE INDUSTRY

AUGUST 1966 / 25 CENTS THE "Big Cage" Where Are They Now? New for 1967 Valli Sands FIRST SHOWING Valli Sahara RCA Victor Rancho Valli New Vista FURNISHED APARTMENTS

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NORTH HOLLYWOOD Poplar 3-9431 TR 7-4692 MANAGER 4040 ARCH DRIVE • APT. 1 Call Ext. 1297 for Price Information NORTH HOLLYWOOD * Special Consideration to Studio Employees Walk to Universal City DON T MAKE ME LAUGH 3oJvk.

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FOR AND ABOUT PEOPLE IN THE INDUSTRY Bavasi being kidded about a Dodger slump sighed, “We haven’t won a pennant since October.”

Columbia Property Dept. wrote the Texas Capitol for VOL. 1, NO. 4 AUGUST 1966 a small map of Texas 1860. A 5x3 foot map arrived and a missive read “There are no SMALL maps of Texas.”

Mr. Alfred Hitchock press interviews are delighting the BEHIND THE SCENES East. See what the boys in the back room will have with this from Don Alperts Calendar: “The basic themes of movies should have a universal CONTENTS appeal. I deal with certain areas that become constant, changing only with the fashions and times as we go on. Fear is the desire of the individual to go through moments 3. Don't Make Me Laugh / Jim Dash or periods of anxiety. The satisfaction is he knows it’s not permanent. “1 like the idea of creating an emotion in an audience 4. Studio Talk / John Ringo Graham by using the technique of putting pieces of film together that run through a machine. I deal in nightmares. You 5. The Legend of Rudolph Valentino / Jack Gabriel know, when you have a nightmare it’s very unbelievable while you’re having'it.” 6. Where Are They Now? Then where does the humor come from? “I think it’s an English thing. The English have always 9. The Early Days of Hollywood / Feature had a sense of humor about the macabre. A famous comedian was killed by a piece of shrapnel during the 10. Article on Margin Buy ng last war. The mourners were made up of many comedians. A young comedian nudged an older one and said, ‘How 1 2. And That's the Way I Heard It / Jack Foley old are you, Charley?’ T’m 89. Hardly seems worth going home, does it?’ ” 16. Travel Tips / Alaska

Of London’s Swinging Victorian Era, the great actress 18. Thru The Studio Gates / Photo Feature Mrs. Patrick Campbell observed, “You can do anything you please here, so long as you don’t do it in the Street 27. Distinctive Dining and frighten the horses.”

Tom Yule has a new twist about the ‘Lady he was seen with last nite.’ That was not a lady it was my brother- in-law . . . and the family can’t do anything about it.

Robt. Q. Lewis has been on so many T.V. panels folks only know him from the waist up. * THE COVER And Joe E Lewis says he always shoots in the seven- Universal's production "The Big Cage," released in ties. Any lower is too cold for golf. 1933, featured Clyde Beatty s great circus. "Inside the cage," on the set, are, to name a few, Phil Cahn, Jack Valenti, new czar of the movies got his first look "Red," Andy Devine, Henry McRae, George Robin¬ at Lotusland as President of the Motion Picture Associa¬ son, Clarence Marks, Mickey Rooney, CharJie Gouid, tion of America. In his remarks to industry leaders he made reference to Plato, Heraclitus and Socrates—Whom Snake Jones, Clyde Beatty, Kurt Nueman and Vince some of the boys doubtless mistook for the Mets outfield. Barnett. Photo —a collector's item from the files of Jack Foley.

Jack Pearl teils of the two drunks that met at a bar and started buying each other drinks because they had STUDIO Magazine is published monthly for and "about the people who work in the Industry" by Valley Que Publishing Co. Advertising offices, the same name, lived on the same Street, at the same 14006 Ventura Blvd., Sherman Oaks. Mailing address: Drawer M, Sherman address, and the same apartment. After a couple for the Oaks, California. SUBSCRIPTION RATES: 1 year 3.50, 2 years 5.50. Deadline road they took one another home. That’s coexistence said 15th of each month. Copyright 1966. Jack. No said the bartender, that’s father and son. Telephone STate 9-9858

Ed. Note: That’s a Father’s Day???? Editor & Publisher: Dorothy H. Denny. Art Director: Doti Fiorello. Advertising: Advertising Associates. Joe Doakes says when you get to be 65 there are Contributors: three happy happenings to look forward to. First loss of Jack Foley, David Preston, Bill Erwin, John Ringo Graham. memory and he forgets the other two. Ed. Note: There goes the two he owes me. CONTROLLED CIRCULATION POSTAGE PAID AT LOS ANGELES, CALIFORNIA 90052

3 PATHE STUDIO TALK LABORATORIES by John Ringo Graham

INC. “Fahrenheit 451”, the first picture two-year period are slated. Also on completed by Universal Pictures the fire are tw,o television series and Limited (London), has been selected a legitimate play for Broadway. to be the official British entry in the Their first motion picture will be Venice Film Festival, August 28 to “The Singles Game”, from a novel September 10. The honor was ac- by Friedman, who will also do the corded the film by the British Film screenplay. Producers Association and Federa¬ TV-wise, the new Company has tion of British Film Makers. made deals with the Peter Lawford- Julie Christie and Oskar Werner, Milton Ebbins Company, Chrislaw HOLLYWOOD stars of “Fahrenheit”, will attend the Productions. Two top writers, Budd festival and the screening of the En- Schulberg and Alan Jay Lerner, have terprise-Vineyard production, which been signed. * * * was produced by Lewis M. Allen and directed by Francois Truffaut. Jay Meadowlane Productions, owned by IMPECCABLE Kanter heads Universal Pictures Steve Allen and wife Jane Meadows, APPEARANCE Limited. has set a deal with CBS-TV in which the stars’ Company will produce a for the man The whopping $17,000 box office half-hour comedy series, “The Steve who wants his on the opening day of another Uni¬ Allen Show,” for beaming this fall. clothes tailored to versal production, “Beau Geste”, was Both performers will work the show, perfection. the biggest multiple-opening day ever which is being pilot-written by Phil to play Detroit, Michigan. Sharpe. Custom * * * Craftsmanship A research Company which special- Harry Teitelbaum has named James izes in testing new TV commercials’ L. Wassell, former marketing director Imported fabrics, effectiveness at the customer level re- of the Professional equipment division si I k, worsted, ports a 15 to 30% higher total of of Bell & Mowell, to be general man- mohairs. blurbs are being tested this year over oger of the Hollywood Film Company. last. The added interest in garnering from $85 to $125 data on public reaction, even the se¬ Frank Sutton, TV’s “Gomer Pyle”, lected and captive audiences of the has geen cited by Governor Brown for Special Consideration to Studio Employees research screenings, is credited to the contributions to the morale of our sharp rise in ad campaign costs and forces, particularly the Marines, in to rising advertiser concern over nega¬ the U.S. and Vietnam. Assemblyman ^ / To0 Lou Cusanovich, acting for the Gov¬ LTD. tive response. HONG KONG TAILORS Test research in Chicago and New ernor, presented the special citation. * * * York is being conducted in a mobile New prexy of the Hollywood Press 12240V2 Ventura Blvd. North Hollywood studio parked outside supermarkets, PO 9-0209 checking upon the ratio of customers Club is Howard Lucraft, west coast No. 27 Century City Square selecting advertised products over editor of Advertising Age Publica- CR 7-1272 their competitors. tions. He takes over from Berne Full- mer August 31. Other officers for the coming year Hollywood has a new production are Bill Watters, first vice-president; Company which from the start of its Ralph Portnor, second vice-president; corporate life is aligned with a New Lou Winer, third vice-president; Ed¬ York book Publishing concern. ward Shaw, secretary; Ernest Kreil¬ The newly-formed Company is ing, treasurer; Barney McDevitt, Ser¬ Frierman-Rapp Enterprises and the geant at arms; board members (2), book house is Bernard Geis Associ¬ Army Archerd, Frank Barron, Nat ates, also a newly-formed Operation. James; board members servirig their It will be the joint intention of the second year, Hai Abramson, Dale alliance to not only produce motion Olson and Irwin Zucker. * * * pictures, but to develop story ideas into book form and subsequently into Mark Twain’s literary offspring, all media related to entertainment. Tom Sawyer, will again see the Jay Friedman is President of Fried¬ screen, this time in a live-animated man-Rapp Enterprises. Robert Rapp Version. Joining for the production is associated with the oil industry as will be John and Faith Hubley, ani- well as President of United Pictures, mated film producers, and Ike Jones, Corp. producers of “A Man Called Adam”, Five feature films over the next the Sammy Davis, Jr., starrer.

4 The Legend of

Rudolph Valentino

By Jack P. Gabriel

For the past 40 years, one of the has not become a legend. It simply were Ramon Navarro and Richard world’s most famous has not has not happened to anyone but Val¬ Cortez, who made good on their own. been seen in person. On August 23, entino, although 1 ately there has been Valentino’s private life was less 1926, Rudolph Valentino died at the a resurgence of interest in the films of successful for his first marriage was age of 31, and thus began a legend Humphrey Bogart, who died a few a quick flop, and his second, to a that has perpetuated his fame. When years ago. woman who dominated him and his he was the world’s most populär film Valentino was a world idol in his career, was a headache. Because of his star, there were no movie fans who day, the answer to every woman’s wife’s excessive demands, Valentino were unaware of him, and that is just dream of romance, and that dream and Paramount agreed to call it quits as true today. has lived strangely on. His popularity but he could not make films for any The interest in Valentino has been may have been achieved by other other compan until the time of his strangely sustained by the public over movie stars who lived longer than he, contract had expired two years later. the years in a manner that has not but they have not become legends. He returned to films in 1925 in “Mon¬ happened to anyone eise. Since 1926, When Valentino died, sieur Beaucaire.” there has never been a day when one soon became king of the movies until of his silent pictures has not been talkies put him out of business; his After completing “Son of the shown somewhere, including on tele- voice did not suit his personality, al¬ Sheik,” he went to New York on a vision. though he had come to the movies business trip and, while there, was Usually the fame of an les- from the stage. stricken with appendicitis. Perotonitis sens before his death, particularly if A young Italian immigrant, Valen¬ set in and for some days the news¬ he becomes too old for the romantic tino eked out a living for a few years papers played up his illiness as if it roles in which he achieved his renown. until he hit Hollywood. He was no were a studio-engineered Publicity In most cases, he fades into a memory quick success, for he played some stunt. Such “illnesses” were common and winds up as an obituary in the small parts, some at Universal Studios, in those days, so it was a shock to newspapers. without creating much interest until millions of fans when Valentino died. But it has been oddly different with he was cast in the lead in “The Four His body lay in a funeral parlor until Valentino. It is true that he died at Horsemen of the Apacalypse” for the public made a shambles of the the height of his popularity, but so Metro in 1921. That studio didn’t place, and was then sent west to be did Wallace Reid and Barbara La- realize it had created an idol before buried in a vault in Hollywood marr, two other populär stars of the the film was released, and let him go Cemetery, where it is-today. silent screen. The same has happened to Paramount which put him into His last film was released shortly to leading stars of talking pictures, “The Shiek.” By then Valentino was after that and it, as well as some of such as Marilyn Monroe, but Reid the rage, and the man whose type was thew others he made during his short and Lamarr are just faint memories thought too unusual to be a star soon career, are still playing to enormous to anyone over 60 and Miss Monroe had a flock of imitators, among whom ^ audiences 40 years after his death. Exposicion National de Mexico, First

VARIETY — Wooden masks, running the gamut of emo- FEATURED — Craftsmen working in pottery and many tions, will be made and displayed by artisans during other native crafts and art work will be Highlight of Exposicion Nacional de Mexico, Aug. 20 thru Sept. 11. Exposicion Nacional de Mexico. TR1CKY — Hands and toes both are used by craftsman WORKING — Artisans, such as this one working in pottery work. will be one of many features. TRADITIONAL — Preserving the fine art of making serapes in colorful designs, craftsmen will weave their INTRICATE — Artisans, such as this craftsman work¬ war es. ing in leather. Showing in the U.S., In the Valley PRICELESS ART TREASURES, ARTS AND CRAFTS, ENTERTAINMENT HIGHLIGHT FAIR

CULTURAL AND INDUSTRIAL EXHIBITS

The Exposicion National de Mexico, operation to bring outstanding artistic Senor Blasquez affirmed that some the famous national trade fair and cul- and cultural exhibits to Southern Cal¬ 300 of Mexico’s outstanding craft, tural exposition of Mexico, will be pre- ifornia in an unusual presentation of artisans will be brought to Los An¬ sented for the first time outside the Mexico’s finest art — in addition to geles to display their skills in some Republic of Mexico when the aug- handcrafts and industrial products. 200 booths on the Exposicion’s prom- mented show comes to the San Fer¬ The government has aproved the enade. Workers in leather, glass, em- nando Valley on August 25 for three appearance of the national Ballet Azt- broidery, ceramics, wood, straw, stone, weeks through September 11. lan, one of Mexico’s great dancing gems and metal will demonstrate on- The Chambers of Industry and troupes, at the Los Angeles presenta¬ the-spot creations of Mexico’s modern Commerce of Mexico jointly Sponsor tion of Exposicion Nacional de Mex¬ artifacts and handcrafts. the first “away from horrie” presenta- ico. Ballet Artlan will present two All of the products of Mexico’s tion of the Exposicion Nacional de completely different performances dai- heavy industry and consumer goods Mexico, with the full approval of the ly at the Exposicion in Los Angeles. industry — many of them famed in- Republic of Mexico and its President, This talented Company of Mexican ternationally for sensitive, careful Gustavo Diaz Ordaz. folklore dancers has been hailed by workmanship — will also be on display Sr. Miguel M. Blasquez is President critics on its European tours, and is during the Los Angeles run of Exposi¬ of the participating “Feria del Hogar” one of the leading groups in Mexico’s cion Nacional de Mexico. Organization and has been in Charge burgeoning cultural development. of the preliminary arrangements of There are 82 members of the dance the Exposicion. H. Werner Buck, local troupe, which Mexicans say is “one MARIACHIS AND impressarion who annually presents of our national treasures — a living STROLLING TROUBADORS the Sportsmen’s Vacation and Travel treasure.” Show, among other top shows, has In addition to the Ballet Aztlan, been named U. S. Consultant of the the Mexican Government is approving ART OF BASKETRY Los Angeles presentation of Expo¬ a huge and representative loan ex- DISPLAYED sion Nacional. hibit of ancient artifacts and national Mayor Samuel Wm. Yorty of Los art treasures from the National Mu¬ CANTINAS Angeles, who attended the Exposicion seum, to make the U. S. debut of the at its January showing in Mexico Exposicion an outstanding success. City, is largely responsible for bring- HMD1CRAFT EXHIBITS ing the Exposicion to Los Angeles. Mayor Yorty was enthusiastic about GLASS BEOWERS WILL the mammoth display of Mexico’s in¬ PLY THEIR TRADE dustrial products, handcrafts and arts, Included will be exquisite examples and urged the Mexican Chambers of of the best Mexican art in the three Commerce and Industry to “put the great periods of Mexican cultural show on the road.’ growth — the pre-Columbian, the Lengthy negotiations were recently Colonial and the Modern. concluded, and the Exposicion’s open- Mayan and Aztec artifacts, jewelry, ing was announced today. sculpture and paintings, together with The Exposicion will occupy the pottery, household equipment and State-owned fairgrounds at Devonshire religious objects are to be included in Downs, 18000 Devonshire Blvd., the Exposicion showing scheduled for Northridge, in the San Fernando Val¬ Los Angeles. Many of them have ley. The site was chosen because never before been displayed outside it already has several large buildings Mexico. suitable for industrial and cultural ex- Similarly, the religious and lay art hibits, and has ample room for of the Spanish-influenced colonial Mexican architects to construct addi¬ period is fully represented in the Col¬ tional display space in the traditional lection to be displayed at Devonshire Mexican manner. Downs. Devonshire Downs is only a few In this country, Mexico’s artistic minutes off the San Diego Freeway, renaissance has made the country’s within easy reach of anywhere in the muralists and painters world leaders metropolitan area via the freeway net- in the medium. Diego Rivera, Orozco work. and Covarrubias, among other great The Mexican goverment has ap- and famous names, will have work on Ballet Artlan will present two proved the Los Angeles showing of the display at the Exposition Aug. 25- completely different performances dai- Exposicion and has extended full Co¬ Sept. 11. •ly at the Exposicion in Los Angeles. Van Nuys Airport Traffic Is Fly By Doy and Nite Affair Da m ifino

o(6 6)o gooS Whiteman Airpark was suggested David Preston, as an auxiliary field, but rejected as (?) /°° unsuitable by airport manager John • // Dickinson. ***■ // Anybody have a large lawn to sug- *=—=* / gest? *= * =* Aviation authorities, noting the thickening of air traffic at the Van WHO? Nuys Airport, the nations busiest "LAUGH CLOWN LAUGH" devoted to general aviation, are urging the acquisition of an auxiliary field. (o 0) This is no little quis to ac, since the construction boom in the Valley has L ) consumed a hearty meal of open space. There is barely room enough rrrrrjul-U:: JULtt ttn left to paste down a stamp, much less land a Piper or a Bonanza. © Valley citizens, flyers as well as groundlings, show concern since an overload of traffic might injure the •rA # #**#** *- airport’s excellent safety record. ///g/// Every day planes are taking off The French have o from the Van Nuys field at the rate a word. for him! o o of one every thirty seconds. On Week¬ ends, the rate is increased. I LOVE AMERICA "SPEAKNOEVIL" in the spring. Send your news items to “Studio Magazine, P.O. Box M, Sherman Oaks, Calif. SURVEY SHOWS: that 52% ot the local savers have their accountswith us

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FOR YOUR CONVENIENCE - FREE POSTAGE SAVE-BY-MAIL SERVICE The EARLY DAYS of HOLLYWOOD By BILLY PARCHER

Ed Tinley Announced: Our regulär iveekly fire will be held next Thursday evening.

AN “old timer” is one who has lived in a certain lo- first annual tournament of the Hollywood Volunteer Fire cality so long that he “looks down” on the folks Department. who moved in later. The town folks begin to gather, and in time the side- The Status of the “old timer” is generallv established walks along the avenue between Cahuenga and Wilcox by some important or out of the ordinary occurrence in are well filled. Small boys stand around the carts and the life of the Community in which he lives. make reckless Wägers of “millions and trillions” on their The “vear of the big snow,” the “year of the Indian favorite hose teams. Over at Ed Tinley’s cigar stand, outbreak,” the “year of the two cyclones,” or some other in the Sackett block, Frank Hoover shakes dice with Doc outstanding event, usually serves as the dividing line be- Shaw for ten cents a throw. tween the old and new. If you came before the event Out of Ivar Street comes Gov. Beveridge, white hair, your Standing as an “old timer” is unquestioned. If you white beard, immaculate linen suit. Tall and dignified, came after, then you are just an ordinary Johnnie-come- but with a most friendly twinkle in his eyes. The Gov¬ lately. ernor will witness the contest from the comfortable hick- Up in the mountain valley where I now spend most ory bench in front of his son Philo’s real estate office. of my time, an “old timer” is one who came into the coun- From the Hollywood National bank, in the Wilcox try before the “year of the big earth quake.” This event, building, emerges “Gus” Greenwood, late of Iowa, but which occured in 1872, was of startling importance to the now cashier of the newly founded institution, and rapidly people of the valley. The earth for several miles was becoming one of the town’s leading citizens. Gilbert split wide open, like the picture we used to see in the Beesemyer, his only assistant, must view the tournament old geographies. A number of people were crushed be- through the bars of the teller’s window. Louis Blondeau, neath the walls of fallen adobe houses, great herds of cat- the town barber, unites his apron and joins the throng tle stampeded, a mountain spring, famous for the abund- on the sidewalk. What’s fifteen cents to him on a day ance and coolness of its water, suddenly stopped flowing. like this? The year marked an epoc in the social and economic life Tinley pulls down the glass front of his stand and as- of the community. Folks ceased living in adobe houses. sumes his official duties as secretary of the fire department. Hard drinking, hard living old reprobates signed the “Our regulär weekly fire will be held next Thursday pledge and joined the church. God fearing, church go- evening at eight o’clock. Members and the public gen- ing citizens forsook the paths of virtue and took to strong erally are respectfully invited to attend,” he announces, drink. In that valley the “year of the big earth quake” and then proceeds to read the rules governing the tourna¬ was truly a year to date from. ment. In Hollywood an “old timer” is one who “came before “Nine men allowed to each team, six runners, two the movies.” This event, which occured in 1912, marked hydrant men, one nozzle-man. Distance 200 yards to an epoc in the social and economic life of the commun¬ hydrant at Whitley corner, attach hose and nozzle and ity. Folks ceased living the lazy, carefree life of the get water. The team getting water in the best time to be lemon grower, and began to pull down the blinds. Hard declared winner.” working bankers, and other sober minded citizens, began Stanley Anderson, captain of the Highland avenue team, to—well, began to see things in a different light. draws first place. The Start is made from the Hollywood In Hollywood, the “year the movies came,” was truly club tennis courts, just east of Cahuenga avenue. The a year to date from. In Hollywood that year was the team gets away with a fine flournish of speed. The high, real dividing line between the old and the new. two-wheel cart rolls smoothly, the hydrant men drop off Let’s get back of the line with the “old timers.” Let’s at exactly the right moment, the hose is run out, and get back to the good old days of the volunteer fire depart- Stanley, acting as nozzle man, leaps forward to make the ment, the tilting tournament, the flower festival and the connection. But he is over confident. His brain works Hollywood club. faster than his hands. In his eagerness he shouts for Bring your memory back to a lazy June morning. A water before completing his job. For just the fraction of long avenue arched with pepper trees, through which the a second the nozzle sticks on a slightly jammed thread— warm sun sifts, making slowly changing patterns on the and at that exact moment the water comes. dusty sürface of the roadway, and in the shade of Paul It’s a deluge, a flood! Stanley reels backward, his new De Longpre’s corner three brightly painted hose-carts, white flannel suit absolutely ruined. Mothers hastily pull metal gleaming, hose neatly wound. It is the day cf the Continued on Page 2Jf 9 An Article on a Computer, they will publish their article will be instructive. For those own averages covering all their listed of you who feel you know margin Stocks. Since these averages will be re¬ accounts well, we hope later to clarify “Margin Trading” lated to the average price of Stocks on some difficult technicalities. the exchange, the daily fluctuation To begin at the beginning, margin ränge should be in line with that of trading refers generally to the pur¬ You may recall that our last two your own stock. If these averages be- chase of securities on credit. When you articles covered the most widely- come widely followed and quoted, it buy Stocks in a margin account, the known stock market averages. Before is hoped that the seemingly large broker lends you a portion of the cost, starting today’s subject, I’d like to fluctuations of the Dow Jones aver¬ and retains the security purchased as bring you up-to-date on one recent, ages, often in excess of 10 points, will collateral for your loan. The record of and hopefully significant development be tempered by these averages, which the stock you own, and the amount in this respect. will probably fluctuate a point or two owed, is referred to as a margin ac¬ The New York Stock Exchange and and give a truer picture of the market count. In a superficial way, it is similar the American Stock Exchange have action. to a bank account because it will have announced that shortly, with the aid of Today’s subject will be a discussion debits and credits just like deposits of what we believe is a timely topic: and withdrawals in your bank account. margin trading. First of all, please let The debit balance is what you owe, and it be understood that our discussion the credits will be the money you de- of this subject is not intended in any posit. Then, of course, the Statement way to encourage the use of margin. will show the Stocks that are bought Buying for cash is always the safest and sold. Then, like a bank Statement, policy, but margin rules do have an the net balance of what you buy or effect on the stock market, and all In¬ seil, and the amount owing, can be vestors should be informed about this reconciled each month to the previous facet of investing. You may recall that month’s Statement. recently the stock exchanges changed This all sounds very simple, but certain regulations in order to dis- actually it is highly complex because courage excessive speculation; later of the strict regulations involved. In We are pleased to bring you another we will enumerate these new regula¬ the past, the excessive use of margin in a series of Articles written by Allan tions. In addition, our experience has has created grave Problems, with the MacDougall of the E. F. Hutton West been that many investors do not really result that margin requirements are Coast Research Department. understand margin accounts and the strickly regulated by the Federal margin regulations, and we hope this government via the Federal Reserve

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10 Board and by the various stock ex- Regulation “T” covers only one type equity must be 25% of the current market value of securities in the changes. of requirement; the amount of deposit First of all, let’s explain the most required on an original purchase. It is account. Thus the spread between the commonly used terms. “Margin” is the by changing the percentages involved original purchase margin of 70% and the maintenance requirement of 25% difference between the amount of the that the Federal Reserve Board can provides the cushion which can absorb loan and the value of the Securities regulate stock market margins. These a drop in price of the stock before the hypothecated. The word “Hypothe- have been as high as 100% during the necessity of a call for additional cash. cate” means to pledge something to war, which in effect means that there To illustrate, let us assume your secure a loan. Thus if you borrow was no margin; and as low as 10% in first transaction was the purchase of money to buy a car, or a house, and the 1920’s prior to the market crash 100 shares at $100 for a total cost of those items are security for your loan, of 1929. As we will explain later, the $10,000. Of this amount, you would you can say that they are “hypo¬ low margins of those days were par- put up $7,000 (your equity) and bor¬ thecated.” This margin is most often tially instrumental in creating the row $3,000, which would be your debit referred to as the equity, or ownership, crash, while the high margins of today balance. The account would be above that an individual has in his stock. To do provide a greater measure of sta- the maintenance margin requirement put it in more familiär terms, suppose bility. unless the stock dropped from 100 you buy a car for $3,000 and put up The second type of requirement, down to 40. At that point the market $500. Your equity in the car is $500, normally referred to as a “mainten- value of the securities is $4,000, the and your loan, or as we call it, your ance” requirement, is designed not to debit still is $3,000, but the equity has debit balance, would be $2,500. In curtail credit, but to protect the shrunk to $1,000. This is only 25% of brokerage terminology, I repeat, your lender. Obviously, nobody wants to the security value, and the customer equity is your ownership, and the loan $2,100 on our $3,000 car; and would be subject to a maintenance debit balance is what you owe. stock brokerage firms don’t want to margin call for additional cash or se¬ Thus, high margins are the rule. loan $3,100 on $3,000 worth of stock. curities. The Federal Reserve Board rules cov¬ This requirement falls into two cate¬ Now let us contrast this Situation ering regulations of margins is known gories, one set by the stock exchanges with the rules as they existed in 1929. as Regulation “T”, and its present re- under the supervision of the Securities At that time, margin requirements quirements are margins of 70%, and and Exchange Commission; the other were only 10%. Therefore, if you loans can amount to only 30%. In con- set by the firms themselves for their bought the same amount of stock, trast to our example of the car pur¬ own protection, which cannot be less namely $10,000 worth, you had to put chase, where the customer put up $500 than that required by the exchange. up only $1,000 to obtain a loan of to buy a $3,000 car, you would have to This latter type is generally referred $9,000. If the stock dropped 10% (or put up $2,100 to buy $3,000 worth of to as the “house” requirement. 10 points) your equity was eliminated stock and the loan, or debit balance, The New York Stock Exchange and the stock had to be sold if no addi¬ could not exceed $900. maintenance requirement is now 25%, Our next step is to understand that which means that the customer’s tional collateral were furnished. In-

4 reasons Your Investments can benefit from timely review. why wc believe a* the first Our "Confidential Investment Inventory” will help Coupon you you list them.

clip should be So that our Research Department can take it from there.'and make such suggestions as seem this one! best suited.

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Please send meacopyof the “Confidential Investment Inventory.”

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E. F. HUTTON & COMPANY INC. Member New York and Pacific Coast Stock Exchanges 53 Offices throughout the nation and in Hawaii 100 Universal City Plaza, Universal City • PO 9-4741

11 In our next article we will discuss further aspects of margin rules, types ... and that's of securities, short sales, and the effect of market fluctuations. the Way I heard It evitably this happened in many cases, By JACK FOLEY and as the stock was sold, it acceler- ated the decline, thereby creating somebody else’s margin call. This set up a cumulative or snowballing effect Here I am sitting with the fellas talking about the which contributed the 1929 market Run-Away-Productions, and the threat to make U.S. crash. In the investigations that fol- T.V. commercials in England. Jeeze, sez Tom Duggan, lowed the great crash, the character- in that case they better get to using subtitles like the istics and consequences of margin other foreign imports. I can’t understand their pictures trading were closely studied, and the on a clear nite. findings of the Congressional Com- “Well,” sed Joe, we gotta love and protect our commer¬ mittees during the early 1930’s pro- cials. Those re-run residuals since 1953 ran 5.5 millions, vided the basis for present-day regula- and most of our stay-at-home actors did NOT run laugh- tion. ingly to a Swiss Bank. Our Guilds wishing to continue Thus we now have a margin of this modus operendi cantacted the Advertising Fraternity, safety between the original purchase and quizzed it as to where their pursuit of profits may price and a margin call six times as lead them. great as 1929’s. Furthermore, in 1929 U.S. is where the action is, they were told, with com- margin loans hit an all-time record plete regard to the interests of the locale in which they high, amounting to nearly 10% of the will operate. total value of listed stock. Recent This reminded Nate Golter of Peter Lorre’s crack, when figures indicate that margin loans now he saw Bela Lugosi layed out in his casket, dressed and average about 1% of total market made up like Dracula, Bela, he whispered, over the hier, value. you are not putting us on?” Well, sed Mike, our run-a- One more point on margins we’d way producers have been heard to remark they can get like to cover is to illustrate how much more realism over there for our entertainment — but if stock you can buy on 70% margin they are trying to entertain me with sloppy characters in with a given amount of money. Since run down bedrooms and kitchens, they can save the your deposit must be 70% of the value pieces. I can have more fun over at Bill’s Bar sitting on of the securities purchased, you mul- a stool and looking at myself in the mirror. tiply the amount of money you wish to invest by 10/7th, or to use the decimal, it is approximately 1.4. Thus if you AND THAT’S THE WAY I HEARD IT. put up $10,000 you can buy approxi¬ mately $14,000 worth of stock. Now, in order to protect small investors, the . * Üs * exchange has always set a minimum of equity. Until recently it was $1,000. What .with the club and cultural explosion, it had Last month this was increased to to happen: sign on a food shop wall “Topless Pizza”. $2,000 as a further precaution. Thus We presume this means no cheese. using our 1.4 ratio, a minimum equity of $2,000 would purchase stock with a market value of $2,800.

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12 Bobby Darin: A New Image GOODBYE, DOLLY . . . HELLO, MILLIE - A giant floral horseshoe welcomed Carol Channing on her arrival in Mac The Knife is back in town Los Angeles to co-star with Julie Andrews in Ross Hunters “Thoroughly Modern Millie” at Universal Studios. Carol and he’s traded his trusty switch¬ wangled a leave of ahsence from “Hello, Dolly!” prodiwer blade for a more accurate Bunt- David Merriek in Order to accept the film role in the Techni- line Special as Bobby Darin color comedy with music that concerns itself with the fahulous flappers of the 20’s. Also starred in “Thoroughly Modern (right) stars in his first , Millie” are James Fox, Mary Tyler Moore, John Gavin and Universal’s “Gunfight In Abi- Beatrice Lillie. lene,” produced by Howard Chris- tie and directed by William Haie. Bobby, who stars with Emily Banks, Leslie Nielsen and Don Galloway in the explosive action film, portrays a sensitive young gunfighter - sheriff whose consci- ence is marred by the accidental killin g of his best friend during the closing days of the Civil War. Emily, soon-to-be-seen in “The Plainsman,” stars as the girl who creates quite a triangle when her affections shift from Darin to Nielsen and back to Darin. Bobby, a real-life expert on guns, brings an unmatched freshness to the stereotyped Western hero image — right down to the black hat and horse, usually reserved for villains.

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14 O/cf Times in Alaska An Eosy Ride To Can Still Be Revived Vigorous Health There is no great age to this City, but there is a THE NEW 1966 ELECTRIC lot of history. When gold was dis- covered at Anvil Creek in 1898, Nome EXERCiSE^MASTER, was born. The first log cabin, built here that year, is now on display and residents point out the cabin site where Rex Beach wrote some of his famed stories about Alaska. There or adjust it for any member of the family. were more than 20,000 prospectors in Use it just 10 minutes those wild days, but the population is THE ALASKA WAY - This a day in the privacy now not quite 3,000. friendly Eskimo couple is welcoming of your home or office. There has always been a miscon- visitors near Nome, Alaska. It is the ception about the weather in Alaska. way of life of these people that adds Because Eskimos have been publicized so much interest to a visit to the 49th as the colorful people they are, and State. are invariably shown in their more in- teresting winter clothes, some people again, as does a soft pillow. think of Alaska as the land of perpet- Düring summer months, Nome ual winter. Truth is, there are four plays host to the King Island Eskimos seasons just as there are in most of the who arrive here in their walrus-skin rest of North America, and summer¬ boats from their home island about 80 time here can be warm, although even- miles from here in the Bering Sea. The ings are usually cool and pleasant, re- Eskimos comes loaded with ivory ports the Pacific Area Travel Associa¬ items they have carved from walrus tion. teeth and tusks, although they also Slightly south of the Arctic Circle, carve them here and willingly part TOTAL BODY with their efforts to tourists for a small Nome is close to the Bering Sea. It is CONDITIONING... also the southernmost Eskimo city, as fee. It is interesting to watch them do RESULTS IMMEDIATELY! well as the largest one in the Alaska this work at which they excel, and the expert ivory carvers are a real tourist Arctic. Siberia is just 165 miles away, We feature Creative party planning and attraction. Jade is a good buy here, and that’s enough to add a touch of rentals, Health and reducing equipment, glamour to any place. also, and fürs, and these items can.be sick room supplies, guest sleeping accom- Although the beaches around Nome. found in shops all over town. Eskimo modations, infant needs. Every detail are sprinkled with gold, the only drawings and sculpture have become personally supervised by expert personnel. people who show any interest in it are well known. visitors. Anyone can try his luck at Most entertainment here is in- panning, and they might even come fluenced by the natives, but there is up with a dollar’s worth of gold after considerable variety to it. Eskimo a hard day’s. search. Actual mining is dances and music, dogsled races, not done here any more, and big which are on wheels during the sum¬ RENTS AND dredges formerly in use are rusting mer months, the blanket toss, gold. panning and walrus-skin boat rides. away in disuse. • 14034 VENTURA BLVD. During the hunting season, it is not Alaska’s 586,000 square miles • SH ERMANOAKS- 789-0413 unusual to see a hunter coming back to Stretch over an area as great as from • PANORAMA CITY-892-1179 town with a boatload of polar bear, New York to San Francisco, east and • NORTHRIDGE —349-6323 walrus, seal or whale. There is always west, and from Canada to Mexico, • BURBANK • PASADENA plenty of action, and because it is not north and south. Surrounded by water 848-4545 795-0283 on three sides, it borders Canada on what the visitor knows at home, it is land for 600 miles and its coastline is fun and exciting. greater than that of the Southern Side trips can be made to St. as far as Fairbanks. Good motels and stateg. The State is one of contrasts Lawrence Island, King Island, and camp sites have been constructed which make it particularly interesting Sledge Island, as well as to Little along this route, and a place to sleep to visitors for it has untamed wilder¬ Diomede Island, with a dramatic view is no longer a problem to motorists. ness and raw frontiers, but there are of Russian-owned Big Diomede and For those who prefer to fly, there are modern buildings in the cities. the bleak shores of Siberia. Here is several international and two domestic Much of the land is tundra, areas of the spot in the Bering Strait where two airlines which serve Alaska. Passenger treeless plains covered in summer with oceans, two continents and two islands liner Service to Alaska is also good, wildflowers. A few feet below the sur- are divided by the International Date and ship travel certainly has a great face of the earth is the permafrost, or Line. The closer islands can be visited appeal to anyone with the time to ground which has been frozen for an by oomiak, a primitive native boat, spend aboard. aeon, or longer than can be recorded. made entirely of walrus hide and drift- For more free information on Alaska Walking on the tundra, however, has wood. The longer trips are made by or any of the countries of the Pacific, something of the effect of walking bush plane. Orient and Southeast Asia, please through uncut grass for it is feather- The 49th State’s accessibility has write Jack Gabriel care of Pacific soft to one’s feet. The ground gives been greatly improved by means of Area Travel Association, 442 Post under one’s weight, then springs back the Alaska Highway, which goes only Street, San Francisco, n ON THE BAQ EXTENDS FLEET PRICES b WRAY BROS. Studio Employees On AI! FORD Ford Models and T-Birds

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16 < LOT ■ TEENAGERS DREAM - Shelley Wood of Alturas, Calif., who is in the jy Fran Erwin Southland to study dramatics, realized a teenager’s dream when she met movie star Fess Parker on the 20th Century Fox lot following a preview showing of Fess’s latest picture, “Smoky” soon to be released. Shelley the department störe is houseguest of grandparents, Glad and Vernon Branson of North Holly¬ that pampers you wood.

Rathbun's have been pampering their customers for 45 years, with old- fashioned courtesy and Service . . . and with new-fashioned conveniences and merchandise. Here are some of the reasons you'll like shopping at the Valley's Pioneer Department Store.

PERSONAL ATTENTION- This is not a 'self-service' störe. Rathbun's employs experienced, efficient sales- people who are here to help you find what you want. If you can't come in yourself, call our personal shopper, Patti Sherman. FULLY ARMED COWPOKE - “Smoky” star Fess Parker is loaded LEISURELY SHOPPING- Meander for beauty as he holds two ardent fans, around from one department to an- from left, Lindsey 8 and Kelly Erwin other in Rathbun's rambling störe. 6, daughters of Fran and Bill Erwin No elevators, no escalators ... so easy of Studio City. The Aaron Rosenberg to match that with this and this with production is from Will James’ novel. that.

FRIENDLY ATMOSPHERE- Rath¬ MEMORIES ARE MADE OF TH1S bun's employees are just a little — Areola Pictures Corp., gaue an friendlier . . . a little nicer than the early Christmas present to Valley run-of-the-mill. They'll go out of their children who were invited to a pre¬ way to make your shopping pleasant. view showing of “Smoky,” personal introduction to Fess Parker and an al BRAND-NAME MERCHANDISE - fresco luncheon on set of “Peyton Rathbun's carries all famous-brand Place.” Pictured with the six foot-five name fashions for the family and Fess are from left, Shelley Wood, home. Kelly Erwin, Sally Pierce, daughter of Mr. and Mrs. Roderick Pierce, GIFT-WRAPPING- Your gift means Shawn McGhee, daughter of Mr. and so much more when beautifully wrap- Mrs. Ben Reinhardt, all of Studio ped for the occasion by Rathbun's City, and Lindsey Erwin. gift-wrap 'artists .

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HE’S OUR PEOPLE’S KIND OF PEOPLE — Actor Karl Lukas of Canoga Park is currently playing a feature role in the new hit play, “People Need People”, at the Horace Mann Playhouse, 117 S. Hamei Drive, in Beverly Hills. A -hased Broadway actor with many hit plays to his credit, Lukas now lives in Canoga Park with his wife Stephanie, daughter Valerie and son Mark, and | they are all 100% Californians. Active in community and church projects, he FATHER WILL FIND A WAY - is representative of today’s actor, who “Calem’s Encounter” is a labor of may just be a member of the Chamber love for these two film creators, Jack of Commerce when he isn’t on stage. Scellato (left) and Larry Barbier. He can be enjoyed in “People Need Scellato is acting producer of the film People” through Aug. 7. The play is and Barbier its cameraman. Frank directed by Alan Jay Factor. Roach directs, with assistant directors Bill Evans and Pat Latuna. Back¬ ground is not Palestine but a portion of the campus of California Lutheran College in Thousand Oaks. MIRACLES CAN HAPPEN! A handshake in the Biblical manner is shown in this scene from “Calem’s “WHOA, THERE NOW, Encounter” in which Bill Evans as “Jonathan” meets SMOKEY!”—Man and mount, Fess Frank Roach as Peter. Gregory Roach is “Jonathan’s Parker and Smokey, are co-stars of son”. Despite limited money, sassy weather, and re- the Aaron Rosenburg picture based stricted studio facilities, three dedicated film makrs and on the Will James story, “Smokey”. their equally fervent cast hope to have the half-hour film Scores of Valley children trooped to on TV screens this fall. Producers are Frank Roach, Bill 20th Century-Fox studios for a special Evans and Jack Scellato. The film will pilot a projected preview of the picture, soon to be re- series on the lives of Christ’s disciples. leased. Following the screening, the young viewers were the guests of the producers for a hamburger lunch. New Muffler Business Launched on Marketing Ideal MARCO MUFFLER AND AUTO SAFETY DEVICES

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TOLUCA LAKE BOOSTER WEEK. August 16- 21. Sponsored by the Toluca Lake Chamber of Commerce, Altrusa, Rotary and Lions Clubs of Toluca Lake. Funds raised will be used for Liquor Community Beautification Projects. VALLEY MUSIC THEATRE BASEBALL NIGHT AT DODGER STADIUM. 20600 Ventura Blvd., Woodland Hills, 883-9900. August 18-20. Tickets $4 including transpor- Aug. 9-21: Carolyn Jones in “High Spirits.” tation. Dodgers and Cincinatti Reds. Reserva¬ SALE! tions 761-6594. STARLIGHT BOWL BARBEQUE SCHOOL COOKOUT CONTEST AND Stough Park, Burbank, 842-4886. Sept. 17: SCHOOL. August 18-20. Roland and Reid Dance Revue. OLD FASHIONED CARNIVAL. August 18-21. GREEK THEATRE Riverside Dr. and Forman Ave. Rides, booths, CALL food, refreshments. Griffith Park, NO 3-3936. Jose Greco and His ART FESTIVAL OPENS. August 19, Friday, 8 Spanish Dancers. Aug. 8-14: Carol Burnett. p.m. Investors Executive Bldg., 4421 River¬ Aug. 15-20: Victor Borge. Aug. 22-27: Nancy side Dr., Saturday noon tili 8 p.m., Sunday Wilson. Sept. 12-17: Harkness Ballet. Sept. 19-24: Ella Fitzgerald and Duke Ellington. noon tili 5 p.m. Information 766-7171. U‘A THE THEATRE GROUP UCLA Schoenberg Hall, 478-9711. The Theatre Group's final season on the UCLA campus. July 26-Aug. 28: Harold Pinter’s “The Birthday POplar 3-5193 EDDIE WOLFE Party,” Theatre of the Absurb at its best. Sept. 6-0ct. 9: Jean Paul Sartre’s “The Flies.” TRiangle 7-4192 CADILLACS CIVIC LIGHT OPERA Music Center, 626-7211. Now Playing: “The OUR SPECIALITY Student Prince,’ Sept. 13: “Half a Sixpence,” FOR Broadway hit from Britain bright with song Complete Automotive and dance, starring TV's Dick Kallman. Service BRAKES • TUNE UP CAROUSEL THEATRE I_. O "W" 766-3861 3213 E. Garvey Ave., West Covina, 213-966- 4110 Lankershim Blvd. No. Hollywood 4571. Aug. 9-14: The Supremes. Aug. 16-21: Maurice Chevalier. PRIC ES AND * HOLD IIP! QUALITY FAST DELIVERY ANYWHERE RUDYS WANTED WINE and SPIRITS C0. • Stories • Pictures • Cartoons! 10153 Riverside Drive North Hollywood STUDIO Magazine Deadline 15th of each month. Mailing address: Drawer M, Sherman Oaks, PHONE • Valley - POplar 3-5193 From Los Angeles - TRiangle 7-4192

21 Nelsen's TCmt Skop TOLUCA LAKE FREE MYRTLE NELSEN UuMJ&ß/ Instructions POplar 2-2082 with Yarn UNGER - BERNAT - REYNOLDS Birthday (puppet show) (Prestar Theatre, 5213 YARNS Vineland, North Hollywood). Saturday 1:30 10214 RIVERSIDE DR. TOLUCA LAKE p.m.

MELODYLAND THEATRE

An Unusual Bakery on the premises 1700 S. Harbor Blvd., Anaheim, 714-776-7220. VaJys Vashy Shop Aug. 2-14: "The Sound of Music,” with Pa¬ trice Munsel. Aug. 16-28: Ethel Merman in CONTINENTAL PASTRIES °Pen "Call Me Madam.” Sept. 6-18: “Kiss Me Kate,” Special Occasion Cakes 7 a.m. to 7 p-nr with Earl Wrightson and Lois Hunt.

On your way to the studio . . . stop ii for "Coffee & Cakes'' Exquisite pastries, fresh fruit glaced pies, VALLEY COLLEGE Tarts, cheese cakes, petit-fors, breads Campus Little Theatre. 5800 Fulton Ave., Van Joe & Esther Goldberg 985-2229 Nuys. 781-1200 Ext. 318. Aug. 3-6: “I Am A 10218'/2 RIVERSIDE DRIVE TOLUCA LAKE, CALIF. Camera.” Horseshoe Theatre. Aug. 10-13: “Under the Ym Yum Tree.” All performances 8:30 p.m. (adm. $1.)

Services Available 843-2558 BURBANK LITTLE THEATRE 1111 W. Olive Ave. TH 3-9400. “Lo and Be- BOOKKEEPING hold.” Friday and Saturday nights thru Aug. MIMEOGRAPHING (Resumes $5.00 per 100) 20. PRINTING (All types) STATIONERY & OFFICE SUPPLIES PREMACY PLAYERS Agoura-Agoura Rd. at the Bridge. Kanan off- DOT PROSSER and Associates ramp. “Under the Sycamore Tree,” Thurs., 3904 Riverside Dr. Burbank Fri. and Sat., Aug. 4-6. Information Dl 7-8994.

NATIONAL MEXICAN FAIR. August 25. 20 day run at Devenshire Downs, Northridge. 300 artisans from Mexico will display crafts. 1 Friendly Pharmacy Music, entertainment. Produced by Werner Buck. 10143 RIVERSIDE DRIVE PHDNE 7 61-4223 5TH ANNUAL “H0LIDAY IN ICELAND” ICE TOLUCA LAKE, NORTH HOLLYWOOD, CALIF. SHOW. August 25, 26, 27, 28, sponsored by The Skating Club of Van Nuys at the Van Nuys Iceland, 14318 Calvert St., Van Nuys. Five r production numbers as well as single and guest skaters. All performances at 8 p.m.

PO 2-2804 Men’s Hair Styling nn 10144 Riverside Dr. b a r b a ra TOLUCA LAKE by Mr. Erv ■ Charge Accounts V \jW, INC. BankAmericard VERVE CoifL-a TOP BRAND NAMES in Open Wed & Thur Eve SPORTSWEAR • DRESSES Closed Sun and Mon TH. 2-2265 1. HANDBAGS • JEWELRY • LINGERIE OPEN 9:30 to 5:30 P.M. - FRIDAYS until 8:30 P.M. m 4015 Riverside Drive Burbank ;

IE# for prescriptions Stockholm w and sundries CUSTOM DRY CLEANERS CALL HERAAAN AT \ HAND PRESSING KNIT BLOCKING 842-0888 TOLUCA PHARMACY SHIRT LAUNDRY CD ff DELIVERY TO TH 2-5241 rnsE your office \ 3919 Riverside Dr. at AAaple — Toluca Lake GET YOUR "SPECIAL STUDIO PRICES"

22 UCLA CALENDAR Sf>ecia£ Eu«k& 405 Hilgarde Ave., W.L.A. 272-8911 TOLUCA LAKE THURSDAY, AUGUST 18 Sunday, Aug. 28, 2 p.m. matinee. (Tickets FILMS - “Cleopatra,” starring Claudette 1.50—75c 12 years and under). Colbert, and “The Barbershop,” starring W. CALIFORNIA LUTHERAN COLLEGE C. Fields. At 8 p.m. in Royce Hall Auditorium. THOUSAND OAKS Tickets are $1.25, and $1.* PROFESSIONALLY PLANNED ENTERTAINMENT - August 5. “The Fan- THURSDAY, AUGUST 25 TRAVEL SINCE 1947 tastics,” August 13 “The Norsemen” Quartet. FILMS - “Dinner at Eight,” with Marie DRAMA - “Kind Lady” will be offered by Dressier, , Wallace Beery, Drama Dept., Aug. 18, 19 and 20. All events Jean Harlow, Lionel Barrymore and Billie at 8 p.m. Some events, free to public. Burke; and Laurel and Hardy in “Tit for Tat.” TOLÜCfl LME At 8 p.m. in Royce Hall Auditorium. Tickets are $1.25, and $1* TRAVEL SERVICE THURSDAY, SEPTEMBER 1

FILMS - “Klondike Annie,” starring Mae 10061 RIVERSIDE DRIVE West and Victor McLaglen, and “Blessed NORTH HOLLYWOOD. CALIFORNIA Toluca Event,” with Lee Tracy, Mary Brian and Dick 762-1167 • 877-2601 Powell. At 8 p.m. in Royce Hall Auditorium. Ambassador Tickets are $1.25, and $1.* in beautiful Toluca Lake MONDAY, SEPTEMBER 5 NEW LUXURY LABOR DAY - Academic and administrative . triangle 7-4025 holiday. No classes held and all Offices closed. STUDIO APARTMENTS TUESDAY, SEPTEMBER 6 • PLAY - The Theatre Group presents Jean toluca camera 3 BEDROOMS Paul Sarte’s “The Flies.” Nightly through 3 BATHS October 9 at 8:30 p.m. in Schoenberg Audi¬ exchange FuIly Carpeted & Draped torium. Tickets are $4.25, $3.75, $2.75, $2,* (PHOTOGRAPHIC EQUIPMENT w- All-Electric Built-Ins and $1.50.* & SUPPLIES HEATED POOL QUALITY PROCESSING 2 RECREATION ROOMS COMING EVENTS WITH BILLIARD TABLE SEPULVEDA’S OKTOBERFEST - September 10053 riverside drive Covered patio with 2 gas barbecues. 29-30, October 1-2. Sponsored by Sepulveda Tables and Chairs. north hoHywood, caHL Business Men’s Association 1966. Sepulveda NICE QUIET STREET $325 per Month at Roscoe, new site. HlÜIllMlW. Air Conditioned Call Bob Ashby, Manager 769-4581 4749 Denny Ave., Toluca Lake Kustum

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23 EARLY DAYS OF HOLLY¬ HUDKINS BROS. WOOD (Continued from Page 9 i STABLES, INC. baby carriages out of ränge of the sud- DID YOU BUY A SEAT ON Motion Picture Equipment den downpour. The hose kicks it- self out of the bewildered captain’s THE EXCHANGE . . . TR 7-2513 PO 5-1874 hand and wriggles in the roadway. OR IS IT YOUR 7245 Coldwater Canyon Muddy water spurts in every direc- LOUIS ROTH SUIT? North Hollywood, California tion. “Doc” Loretz, veteran fire fighter, shouts wise advice through cupped hands. Spectators Standing in PATRONIZE the background out of ränge of the OUR twisting stream, shout gleefully. At last the hydrant is turned off, the ADVERTISERS! nozzle attached, more carefully this time, and with a rush the water shoots UNIVERSAL?/ J through. But valuable time has been the fflaift store ^na/unacgj lost and the Highlanders are dejected. The Cahuenga team comes next. 'CORNER VENTURA BLVD.'S Just opposite the Palmer block Will AND LANKERSHIM Ten Eycke, running wheel man on the off side, slips on a smooth pebble $ PRESCRIPTIONS and falls. The heavy cart passes over his legs, but he is able to scramble to # PERFUMES his feet, while the team finishes the # FINE COSMETICS run with one man short. The writer is captain of this team # FREE DELIVERY but he devotes his talents to the MonörufFs fo the Studio strategy of the game and leaves the MEN'S SHOP hard work to more able men. 5033 LANKERSHIM BOULEVARD The Hartford team, under the cap- AT HESBY 3799 Cahuenga Blvd. No. Hollywood, CaNf^ taincy of George Baseley runs last, a NORTH HOLLYWOOD, CALI F. 91601 Phones: 877-4841 — 761-3319 little considered team from the lemon PHONES • 761-3469 • 761-2886 groves around Hartford avenue, but UNIVERSAL)" what a record it makes, what a Sensa¬ THE isflüfla STORE tion it create on that afternoon in Crmun June! Working without confusion, with every move exactly timed, it makes the run to a perfect score and Hoom wins by an easy margin. Gent lernen 's H air Styling And that night came the Fireman’s Ball. 762-4111 Woodruffs (upstairs)

Aug. 13-21) U’L TOKYO NISEI WEEK FESTI¬ VAL. Colorful Japanese lanterns light up the TR 7-4803 Li’l Tokyo section of downtown Los Angeles. PATRONIZE OUR ADVERTISERS! Pickup and Delivery Service There will be Judo karate and kendo (sword) tournaments, Cha-No-Yu tea ceremony and a for Entire Valley colorful Ondo parade of several hundred kimona-clad dancing girls. 18 years giving Distinctive Cleaning to the Finest Wardrobes

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JOHN WAYNE - at press Conference at Universal following his three week trip to Viet Nam where he was shot at while visiting 6117 Lankershim Blvd. American troops in front line positions. No. Hollywood

HOLLYWOOD’S FAVORITE JEWELERS PEPPER TREE LANE ART GALLERY The Hollywood Bowl is fast becoming a showplace for cubists, impressionists, sur- Wm. STROMBERG realists and dabbers in oils. Next to Warner Theater J^ßU/ß(?ß/lS Since 1920 The attraction is the conversion of the Bowl’s Pepper Tree Lane into an open-air art 6439 Hollywood Blvd. •HO 5-6115 gallery for amateur painters and the Promo¬ V tion of an artist-and-public relationship. The second season of “Sunday at the Bowl—A Festival of Art and Music” began June 5 and will continue through September DICK and HANK 25, a total of seventeen Sunday dates. Many art galleries are delighted with Sun¬ AUTOMOTIVE day at the Bowl. They credit the Pepper Tree — Gas Station — Lane exhibits, coupled with the new County Art Museum, with creating a new interest in art. WE GIVE BLUE CHIP STAMPS In the early morning hours of each Sunday FRONT END ALIGNMENT BRAKES the artists can be seen unloading from cars and trailers their oils, water colors, collages, AIR CONDITIONING TUNE-UP pen-and-ink drawings, scultptures and photo- rn->■ FOR LUBRICATION PHONE PO 6-9606 graphs. They arrive as amateurs and very often leave us Professionals. Cars picked-up, serviced, washed or polished and delivered while you work 3780 CAHUENGA BLVD., NORTH HOLLYWOOD

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MAJOR BRUCE, PUBLIC EYE

Nobody has any privacy anymore. If some electronic neat. Cars inch along the freeway arteries like sleepy listening device isn’t bugging you, some Private Eye is. beatles going nowhere in particular. Little League fields Even our Valley freeways are no longer the bastions of are attractive geometrical designs with tiny black dots isolation they once were. Major Bruce is watching you. scooting around them. And the hundreds of private swim- And he’s got a big mouth — 5000 watts worth (via ming pools make the Valley a jewel box of glistening blue KGIL’s “Sky Watch). You just make one false move baubles. Time to time, between trafflc reports, Major other than a quick shift from low to high and he’ll blab Bruce would bank the ship so that we might better see it to everybody on the freeway. He’ll even go so far as to such landmarks as Lake Encino, various shopping plazas, tattletale to the police if you crunch the back bumper of and the vast Griffith Park complex. Blobs of grey concrete the nut driver who is frontgating you. were noted in this area and identified by the Major as A lot of people, including the management of KGIL, cage pits for the new municipal zoo. consider this vigilance on the part of the Major a public We were astonished at the many lakes scattered Service. Obviously it is, but it does invade a guy’s privacy throughout the Valley, some half-dozen of them and to a degree. The whole thing is unfair. Major Bruce has quite large. Perhaps “lakes” is a misnomer for these pud- his privacy. You don’t know what he’s doing, cruising up dles, since they are actually reservoirs maintained by the there above the smog blanket. You don’t know, that is, city’s water department. unless somebody who knows teils you. I do and I will. Once the peak trafflc hours were past, Major Bruce Through the courtesy of KGIL, my two sons and I side-stepped up back into Van Nuys airport, helped us recently flew with Major Bruce (known as Bruce Payne out of the aircraft, and then latched it, a captured butter- when he isn’t airborne). We have a new respect for the fly, to its ground weights. He walked us back to the handsome Sky Watcher, a skilled military pilot who has control office where he had found us, said goodbye with flown everything except the coop and, as an Air Forces the same gallantry he had two hours earlier said “hello,” jetdnstructor, has taught others to do the same. Now and drove away in, of all things, an automobile. This Mike and Tim have a new hero. seemed all wrong, somehow, a bird riding in a wagon. Besides, Major Bruce shouldn’t be a part of street trafflc — he should be 2,000 feet above that sort of thing. Major Bruce looks exactly the way a flying radio star Driving home, the boys and I relived our adventure, but should look. Good profile, resonant voice. Sort of a domes- we didn’t turn on the radio. We didn’t want to. Perhaps it ticated Captain Jack. A virile guy likely to fry a crisp was because we knew something other freeway drivers potato chip. He looks nothing at all like the only other didn’t: Major Bruce wasn’t up there. sky watcher I know, Chicken Little. Early every morning and late every afternoon, the Major jumps into his handyCessna 172andtakes off from the Van Nuys Airport. Before you can say Ferdinand Mendenhall, he is 2,000 feet up and ready to broadcast trafflc conditions on all Valley freeways. Maybe it was just Cessning — or maybe it was the flying skill of Major Bruce, I’m not flyer enough to say, but we seemed to get off the ground with the shortest take-off on record. Motor on! Ship up! (Whatever hap- pened to “Contact!”, I wondered, and where was the flowing white neckscarf the Major should be wearing? Modern flying is all so business-like.) Suddenly there we were, hanging high above the foaming Anheuser-Busch distillery. The Major smiled, offering us groundlings a helping of his own self-assurance. He has a goodly supply of that. He gives you the impression that he is holding the plane up. He shouted something that sounded like “Don’t go away, now!” and then gave his attention to the job at hand. Evidently, the squirming freeways beneath us revealed information to him that was not evident to us. From time to time, he held his radio mike close to his mouth (to lessen engine noise pickup) and gave reports that KGIL relayed to all you freeway drivers. As the entire Valley slid slow-motion beneath us, the boys and I enjoyed looking at familiär sights from this unfamiliar angle. At 2,000 feet, everybody’s lawn, includ¬ ing our own neglected plot, appears deliciously green and

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Studio Magazine

Congratulations STUDIO Magazine interesting-provocative-snappy like G. G. potato Chips STOP Jack “Rabbirt” Foley column always good for smiles and laughs STOP Tattle Tale Type- writer story very sad without ending STOP must have final installment for CHEERS . . . STOP I have a type- writer that draws ART STOP Won’t HOCK for LOVE or MONEY . . . STOP Check enclosed $3.50 STOP won’t bounce STOP Kind regards to you and Staff.

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4100 RIVERSIDE DRIVE TH 5-3743 FILMLAND HORATIO ALGER - TOLUCA LAKE, BURBANK VI 9-5402 From office boy to feature picture director is the success story of Veteran director Earl Bellamy of Tarzana who will be guest director of the Septem¬ Featuring ★ Sorrentino’s ber 6 session of the Film Industry Workshop at Columbia Pictures NEW ATTRACTIVE studio. It was at Columbia Pictures that he held that office boy job. Dür¬ ing the past 30 years, Bellamy has Palm Room directed more than 650 features and television shows. For Banquets, Wedding Receptions, Or that Special DINNER DANCE

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900 RIVERSIDE DRIVE BURBANK, CALIFORNIA I. 29 Mention the name of Sophia Loren and the conversation immediate- trom Hong Kong, recenuy compieieu in uunnun. ly turns to figures. Like 39-24-38, for instance. But how the scale in the Technicolor motion picture with Marlon Brando while Charlie the photo above ever got to 1750 whatevers, is anybodys guess. Chaplin directed the film from his otvn screenplay, did a cameo bit However, the Italian beauty doesnt seem to mind the errant machine in it and is currently doing an original score. It marks Chaplin s return as she takes a coffee break during filming of Universal s A Countess to films after a 12 year absence.

“Beau Geste"

Stars of two past productions of Percival Watches Brother Join Marines Christopher Wren’s famous Foreign Legion adventure drama were guests of honor at Universal’s press cocktail party for Guy Stock¬ well, the screen’s new “Beau Geste,” on the eve of the star’s departure on a 6-week 19-city promotional tour for the picture, opening throughout the country in July and August. Neil Hamilton, who starred with Ronald Colman, Ralph Forbes, Noah Beery, Sr., Vic¬ tor McLaglen and William Powell in Para- mount’s 1926 silent Version of “Beau Geste;” Philippe de Lacy, who played Hamilton as a boy 40 years ago; and Brian Donlevy, who starred with Gary Cooper, Ray Milland, Rob¬ ert Preston and Susan Hayward in the first black-and-white sound production in 1938, were present to meet Stockwell, producer Walter Seltzer, director-writer Douglas Heyes, and David Mauro, stage actor who makes his motion picture bow in the new pro¬ duction — filmed for the first time in wide screen and Technicolor. Stockwell’s tour will include , Philadelphia, Washington, D. C., Balti¬ more, Atlanta, Dallas, Fort Worth, Houston, Lt. Col. Bruce Magruder, left, officer-in-charge, U. S. Marine Corps Recruiting, St. Louis, Kansas City, Indianapolis, Chicago, Southern California area, administers oath of enlistment to Michael T. Akana in front Cincinnati, Cleveland, Pittsburgh, Buffalo, of his brother James R. Akana, right. Two new marines are sons of Mrs. Lucille M. Toronto, Detroit and San Francisco. Akana, personnel director at the Studio.

30 The TAltobelli^ewelers 3 generations of master craftsmen 4419 LANKERSHIM POplar 3-5151 n

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A lot of men, unfortunately, don’t care what kind of shirts they wear as long as they have buttons. This is regrettable because a shirt doesn't have to be a uniform. In fact, nothing contrib- utes so much to a man's individuality and comfort than cus- tom made shirts. Don’t let the words “custom made” intimidate you. We're old fashioned craftsmen who don't go in for fancy fixtures in our establishment. We love to make beautiful shirts because that’s the only way we know how. If you respect honest craftsman- ship, beautiful fabrics and fair prices, you owe it to yourself to pay us a visit. You’re in for a wonderful experience. Mary & AI De Mirjian

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12608 VENTURA BOULEVARD ON COLDWATER BEND IN STUDIO CITY, CALIFORNIA 91604 PHONE: 984-1280 • 877-8404 Scanned from the collection of Ralph E. Benner and Judith F. Benner, with the permission of the rights holders.

Digitization and post-production completed in the University of Wisconsin-Madison's Department of Communication Arts, with funding from Innis College at the University of Toronto.

Thank you to the Benner Family, Luci Marzola, and Charlie Keil for their support in sharing this magazine online.

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