Media Usage Statistics for Anglers, Hunters, and Shooters First Quarter 2018 CONFIDENTIAL Each Southwick Associates Research Client is legally obligated not to lend the company’s reports or reproductions thereof. With the exception of “permissible uses” (see page 6), do not make copies of this report or share any of the contents with anyone outside of your organization without written permission from Southwick Associates. Produced by: Southwick Associates, Inc. P.O. Box 6435 Fernandina Beach, FL 32035
[email protected] TABLE OF CONTENTS INTRODUCTION AND BACKGROUND ....................................................................................................... 4 Methods .................................................................................................................................... 4 Reliability ................................................................................................................................... 5 AnglerSurvey.com©, ShooterSurvey.com©, and HunterSurvey.com© ................................... 5 Permissible Uses of This Information ........................................................................................ 6 CUSTOM REPORT OPTIONS ..................................................................................................................... 7 MEDIA USAGE OF HUNTERS, SHOOTERS, and ANGLERS ......................................................................... 8 Percent of Hunters and Shooters by Media Consumed ...........................................................