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TOURISM IN Facts, fi gures and statistics

THE GERMAN CAPITAL REGION excellence in tourism 2 CONTENT

Tourism in Brandenburg – a success story 4

A high-revenue sector employing a large number of people 8

A powerhouse for added value and employment 9

Brandenburg is the capital region 12

Quality: classifi cation and certifi cation 15

The core market: Berlin 17

Brandenburg: the visitor's point of view 18

A distinctive profi le: Brand makes it possible 19

Imprint 27

3 92.3 million Day trips within and into Brandenburg every year

Tourism in Brandenburg – a success story The number of overnight stays has more than doubled since the 1990s and the number of guests has almost even tripled. On top of that, there are close to 92.3 million day trips within and into Brandenburg. Overall, this means approximately 4.3 billion euros in revenue from the tourism sector.1

Tourism revenue

  . billion € . billion €

Overnight accommodations Employees in the tourism sector > 10 beds subject to social insurance contributions or who are marginal part-time 27.63 25.32 mill. tot. 23.58 mill. tot. mill. tot. 15,7 12,1 13,8

      , , > ,

Growth in overnight Grey market The official statistic includes overnight stays only in establishments providing at least accommodations 10 beds. Since 2012, numbers from the "grey market" are available as well (i.e. overnights in non-commercial private facilities with fewer than 10 beds) in Brandenburg 1992–2014 ² (collected for guests who reside at least 50 km away). 11.93 (overnights in millions) 11.48 11.52 11.06 10.25 10.69 9.93 10.17 9.53 9.55 9.09 9.19 9.25 9.38 8.61 8.45 8.05 8.14 8.02 7.55 6.5

4.63 4.85 2011 2012 2013 2001 2010 2014 1997 1992 1995 1993 1994 1999 1996 2007 1998 2002 2005 2003 2000 2004 2009 2006 2008

4 Tourism intensity for day trips and overnight stays (per 1000 residents) 4 92.3 million Day trips within and into Schleswig- Hamburg Schleswig- - Mecklenburg- Western Brandenburg every year Holstein 8,238 Holstein 8,289 21,271 Hamburg 31,581 9,741 8,510 Bremen Bremen 9,918 6,434 Berlin 4,164 Berlin Lower Saxony- 8,740 Anhalt Brandenburg Saxony- North Rhine- 6,943 Anhalt 7,134 9,129 9,412 Brandenburg Westphalia 8,991 9,986 5,771 North Rhine- Westphalia Thuringia Hessen 3,565 Saxony 10,378 Saxony 6,875 Thuringia 10,657 Rhineland- 7,569 Hessen 8,218 5,705 Palatinate Rhineland- 8,222 Palatinate Saarland Saarland 7,776 4,406 Bavaria 3,743 9,090 Baden Wurttemberg Day trips Bavaria Overnight stays Baden 9,623 7,090 < 5,000 Wurttemberg < 5,000 6,524 5,000 bis 7,999 5,000 bis 8,999

8,000 bis 8,999 9,000 bis 19,999

> 9,000 > 20,000

Overnight stays by residents in prevention and rehab clinics (official statistics) are included in the calculations, Exceptions due to data anonymity: Berlin, Bremen, Hamburg – in these cases, tourism intensity is a minimum estimate.

Tourism intensities in 2013 Comparison between Brandenburg and (per 1000 residents) 5

BrandenburgBrandenburgBrandenburg GermanyGermanyGermany

9,1299,1299,1297,2537,2537,253 9,9869,9869,9868,2408,2408,240 19,11519,11519,11515,49315,49315,493 DayDay tripsDay trips trips OvernightOvernightOvernight stays stays stays TotalTotalTotal number number number of of days days of days

Brandenburg Brandenburg Germany DieDie Übernachtungen ÜbernachtungenDie Übernachtungen der der Inländer Inländer der Inländer in in Vorsorge- Vorsorge- in Vorsorge- und und Rehakliniken Rehakliniken und Rehakliniken (amtlich (amtlich (amtlich erfasst) erfasst) erfasst) sind sind in in densind den Berechnungenin Berechnungen den Berechnungen inbegriffen, inbegriffen, inbegriffen, Quelle:Quelle:OvernightGermany Quelle:GfK/IMT GfK/IMT stays GfK/IMT DestinationMonitor,by DestinationMonitor, residents DestinationMonitor, in prevention Deutschland Deutschland and rehab Deutschland clinics Statistisches Statistisches (offi Statistischescial statistics) Bundesamt Bundesamt areBundesamt included in the calculations. 9,129 7,253 9,986 8,240 19,115 15,493 9,129 7,253 9,986 8,240 19,115 15,493 Day trips Overnight stays Total number of days Day trips Overnight stays Total number of days

Die Übernachtungen der Inländer in Vorsorge- und Rehakliniken (amtlich erfasst) sind in den Berechnungen inbegriffen, Quelle: GfK/IMT DestinationMonitor, Deutschland Statistisches Bundesamt Die Übernachtungen der Inländer in Vorsorge- und Rehakliniken (amtlich erfasst) sind in den Berechnungen inbegriffen, Quelle: GfK/IMT DestinationMonitor, Deutschland Statistisches Bundesamt 5 Comparison of the number of overnight stays 6

With such growth, Brandenburg is the leader among the non-city states in the Germany tourism industry. The demand in off-season business has also showed gains.

1,717,634

Summer 1,522,341

1,343,466

1,211,716 1,172,346

2014 903,324 1,241,400 1,212,885 2004 2014 1,088,159 1,053,892 906,618 2004

680,354 APR MAY JUN JUL AUG SEP

Winter 665,767 576,080 546,379 2014 501,099 2013 2004 2003 537,090 427,951 405,252 375,311 DEC JAN FEB MAR

Top 8 for overnight stays by foreign guests 7

Country of origin 2006 2010 2013 2014 Overall foreign 620,273 755,180 830,627 912,639 From Europe 496,218 640,876 736,814 792,610 Key source markets 59,146 83,731 151,366 165,342 The Netherlands 104,257 117,120 119,023 127,217 Denmark 28,592 45,329 50,816 51,952 United Kingdom 36,421 40,454 42,259 51,062 Switzerland 20,623 32,121 51,306 50,852 Austria 22,276 36,615 31,057 38,123 Czech Republic 9,888 31,059 29,296 36,858 Sweden 30,442 37,702 33,808 33,721

6 Destinations in Brandenburg 2014 by overnight stays 8

Region 2014 +/- zu 2013 - Lake District 2,059,828 0% Spreewald 1,564,978 +7.9% Ruppin Lake District 1,437,573 +0.9% Fläming 1,215,121 +7.8% 1,035,804 +3.2% 964,472 +7.4% Dahme Lake Region 939,916 +3.8% 884,213 +2.7% Barnimer Land 821,529 +1.5% Lausatian Lake District 331,429 +7.8% 291,957 +1.3% -Elster-Land 221,346 +1.8% Lower 167,503 -0.1%

Municipality 2014 Potsdam 1,035,804 Rheinsberg 535,504 (Spreewald) 500,009 Templin 330,549 323,148 Also ranking high in tourism intensity (overnight stays per resident) are Halbe 307,434 places such as Lindow, Joachimsthal, the Boitzenburg district and Stechlin. 283,557 This highlights the importance of tou- Bernau bei Berlin 264,399 rism in these rural areas. Grünheide (Mark) 258,299 () 244,575

7 4.3 billion � Annual gross revenue in 2014

A high-revenue sector employing a large number of people The tourism industry makes a considerable contribution to the added va- lue and the infrastructure of the regions. The industry provides employ- ment for 60,000 people working for more than 10,000 companies. Visitors to the state of Brandenburg spent 4.3 billion euros in 2014. 9

Services Approx. . billion € Hospitalit accoodation and food drin   Approx. . billion €  etail Approx. . billion €

10

ltre and leisre facilities eg ses siing pools sports and entertainent transportation paring fees etc

8 4.3 billion � +11.9% Annual gross Employees in the tourism sector subject revenue in 2014 to social insurance contributions from 2008–2012

A powerhouse for added value and employment On the water ¹¹ Whether it's the River Havel, Scharmützelsee or The Lausatian Lake District: waterway tou- rism in Brandenburg and even in Berlin is booming and grosses an annual revenue of close to 200 million euros.

 million € , Charter tourists

for boat rentals » otor boats and berth rentals , » .  €  million € Person das Dail spending otal annal revene  million € fro atera toris , on boat tors Canoe rental visitors »

 million € , » . € fro iscellaneos Person das Dail spending

not incl boat rental

In addition to charter vacationers and canoe rental visitors, numerous boating enthusiasts come to spend time with their own watercraft. On top of that is the revenue generated from daily rentals of open motorboats, sailing boats, pleasure craft and others that haven't been included to date as well as revenue from sources that aren't directly from boat tourism, such as services related to boating and tourism.

Companies are looking optimistically to the future. A drop in demand is not expected in the near future.

Cycling ¹² The Spree, Oder-Neisse, Berlin–Copenhagen, Berlin– , the Elbe and the Gurken cycle routes are the ≈  . €/day most used by cycling tourists to the State of Branden- for lodging and accoodation . Mio. € burg. Guests typically spend up to two weeks on the ≈ . € per day hrlicher sat route, with close to a third spending up to three days. Spending per drch bernachtende Opportunities to visit historical sites or attractions is a ccling torist ≈ . €/day adreisende i key factor in the choice of the destination. Swimming, for food and and randenbrg paddling or hiking are also important activities for cyc- other activities ling tourists.

9 Camping 13 Hot spots for camping enthusiasts include the Oder-Spree Lake District, the Spreewald and the Havelland region. The Lusatian Lake District is tops in terms of utilisation rates. The Uckermark has experienced dynamic growth for years. As always, Saxony, Berlin and Brandenburg are among the most important source regions for campers in Brandenburg14. In addition to tourists from the Netherlands and Denmark, visitors also come from the Czech Republic in good numbers.

Overnight stays Total per location overnight stays

  Mio .  T .

200 2013 200 2014

Income trends from tourism 15 The tourism added value chain secures jobs in other sectors as well. Cultural, leisure and mobili- ty providers, bookstores and newspaper shops, corner convenience stores, department stores and supermarkets: everyone benefits. Tourism stabilizes a whole range of businesses and institu- tions that otherwise would no longer be economically viable and thus would not be there for the local population either.

Tourists contribute a significant portion to consumer spending in Brandenburg. This brings profit to businesses in the food sector, handicrafts, to electricity and power suppliers or even to banks and insurance companies. Because they are services tied to a specific location, tourism estab- lishments also reliably contribute to the local government finances through trade tax and munici- pal duties.

,. ,. ,. million € » million € » million € , ross revene et revene Direct incoe » » mill.€ » total  , . income million € million € » million € A Advance Indirect paents incoe

10

Quelle: dwif 2013 Employment trends for select sectors 16

Employment subject to social in- surance contributions 2008–2012

-.  Food sector . 

randenbrg .  Synthetics and eran chemicals -. 

.  Metals . 

.  Tourism . 

.  Select sectors in Brandenburg . 

.  Overall economy . 

Employment trends for select sectors throughout Germany 2008 to 2012

Mecklenburg- Western Pomerania ƒ.„% Schleswig- Holstein Lower Saxony . % .ƒ% Brandenburg ‚.ƒ %

‡.‡% Saxony- Anhalt ‚.€% Germany as a whole Saxony North Rhine Thuringia .ƒ % Westphalia . % €%

Hessen Rhineland €. % Palatinate €.„%

Bavaria Baden .‚% Wurttemberg €.†%

11 Brandenburg is the capital region A state in the middle of which lies the Metropolis of Berlin. And the people from the big city value that! Here, the hustle and bustle is soon left behind. Brandenburg is one of the most attractive cycling and hiking regions in all of Germany, captivating with its Prussian culture, a diverse arts and cul- ture scene, marked by thinkers and masterminds of contemporary history and also off ering ideal opportunities unwinding in one of the largest wa- ter landscapes in Germany. Just the right mix for the core target groups of Brandenburg17: "sociable families", "quality-conscious relaxation seekers", "intellectual culture lovers", "event-oriented smart shoppers" and "nature- loving pleasure-seekers".

Tourism services (as of July 2014) 18

Number Rooms/sites Beds/sleeping accommodations Hotels 435 17,706 32,933 Bed & Breakfast hotels 104 2,668 5,172 Inns 190 1,980 3,971 Guest houses 231 2,151 4,479 Campgrounds 169 10,135 40,540 Hostels and similar 119 11,280 establishments Recreational/holiday 98 8,753 homes/ training centres Vacation centres, 267 13,431 homes or apartments Prevention and 21 4,557 rehab clinics Total 1,634 125,116

12 A unique cultural landscape • 14 castles and three historic park grounds in one city: the cultural landscape of Potsdam has been a UNESCO World Heritage Site since 1990. • 500 castles and manors • prominent park grounds including Branitz or Neuhardenberg • 400 museums • 6 state-run and 20 independent theatres • Brandenburg State Orchestra from , German Film Orchestra Babelsberg, Philharmonic Orchestra of the State Theatre • 20 memorial sites and places of commemoration • 1,600 monastery and village churches 500 • 22,000 registered building monuments and archaeological sites Castles and Manors

Nature and hiking paradise With dense pine and beech forests, fens that are home to endangered species of animals and plants, fabulous lake scenery and wide rivers, the state has much to offer in greenspace as a destination.

• one-third of the state is protected area • eleven nature parks, three biosphere reserves and one national park as well as one UNESCO World Heritage Site • more than 2,000 kilometres of marked hiking trails • numerous trails distinguished with the "Qualitätsweg Wanderbares Deutschland" (premium route) award: Burgenwanderweg (Fläming), Kunstwanderweg (Fläming), Märkischer Landweg (Uckermark), Ucker- 2,000 km märker Landrunde (Uckermark), Nature Park Route Märkische Switzer- of marked hiking trails land (Oder- Spree Lake District), Schlaubetal-Wanderweg (Oder-Spree Lake District), Oderland Hiking Trail (Oder-Spree Lake District),

Top destination for cycling trips • 11,600 km signposted cycle routes • 29 long-distance cycle routes: approx. 7,400 km in total • more than 30 regional routes: approx. 4,200 km in total • 496 Bed&Bike establishments • 2 ADFC (General German Cycling Club) cycling tour regions (Oder-Spree Lake District and Prignitz)

11,600 km Signposted cycle routes

13 Land of lakes and rivers With 33,000 kilometres of fl owing water and 3000 lakes, Brandenburg is one of the most water-rich states in the country. • approx. 1,500 km navigable federal and state waterways • approx. 6,500 km waterways for canoeists and rowers • approx. 470 km license-free federal and state waterways for recreational and houseboats • more than 17,000 marina berths • 810 recreational boat moorings, marinas and rest areas for water sport enthusiasts • 128 canoe rental companies with a total of 3,526 canoes (Berlin and Brandenburg) More than • 83 charter operators with 1,280 yachts, houseboats and sailboats as 17,000 well as fl oatation rafts (Berlin and Brandenburg) Marina berths • 65 passenger vessel companies with 180 ships (Berlin and Brandenburg) • 267 offi cial swimming spots

Thermal springs, leisure baths and health spas • 18 thermal springs and leisure baths 8 Health spas • 8 health spas: Bad Belzig (thermal saline), (moor), Bad Liebenwerda (peloid), Bad Saarow (thermal saline and moor), Bad Wilsnack (thermal saline and moor), (Kneipp), Burg/ Spreewald (mineral springs), Templin (thermal saline)

Camping holidays • approx. 170 campgrounds 170 Campgrounds • 11 premium four or fi ve star campgrounds • 13 sustainable campgrounds with eco-camping certifi cation

A showcase for electric mobility More than 23 destinations for daytrips in Brandenburg are equipped 5 Pedelec with electric fi lling stations. While they are charging, guests can make regions use of attractive options for visitors or take in the local beauty on a walk. Visitors to Brandenburg can rent electric bicycles in 5 pedelec regions. The Oder-Spree lake district, Uckermark and regions and the Dahme-Spreewald district and Havel River region all have an extensive network of rental and charging stations for electric bicycles. For more information, please visit www.badenundladen.de

14 2,860 Quality coaches in over 1,100 businesses

Quality: classifi cation and certifi cation In the state of Brandenburg the focus is always on quality. This signifi es a clear competitive advantage. The Brandenburg tourism academy (TAB) supports companies with this endeavour. Approximately 2,860 quality coa- ches are working daily in the state in more than 1,100 businesses. Almost 20,000 service concepts have been realised. Hard-working and motivated employees are required to meet the growing importance of the tourism in- dustry and its increasing demands. www.tourismusakademie-brandenburg.de

Brandenburg has the most Q-communities in Germany ServiceQ Deutschland is a federal system to improve services and opportunities for small and mid-sized businesses in the hotel, gastronomy and tourism sectors as well as for all other servi- ces companies. It provides a management system that helps to continuously optimise the busi- ness and increase customer satisfaction.

ServiceQ according to sector in the state of Brandenburg 19

. Health resorts aths . . Hotels related hildren oth .  x evel III raining onselling . .   x evel II oris etail rafts organisations  O ravel Agents  certified . bsinesses in  . ransport avigation  Other service . providers eisre ltre . aping .  x evel I ood Drin

15 ServiceQ certifi ed cities and municipalities in the state of Brandenburg 21 1 Bad Saarow (since 2011) 2 Brandenburg City (since 2011) 3 2 1 Senftenberg (since 2011) 5 4 Burg/Spreewald (since 2012) 6 7 5 Municipality of Schwielochsee (since 2013) 4 6 Lübben (since 2013)

3 7 Lübbenau (since 2014)

Other classifi cations and certifi cations(as of the end of 2014)

more than  torist inforation centers ith the ilabel DHOA hird place after oer Saon and adenrtteberg end of 2014 eltchec

 DEHOGA-classified hotel businesses IID  G-classified guesthouses and inns G*** reen HO cocaping  randenbrg hospitalit incl Potsda hospitalit iabono

 M alit anageent for children oth travel iohotels , DTV-classifi ed holiday apartments & houses and private rooms  DTV-classifi ed campgrounds Seals and environmental certifi cation  ed ie in tourism are a proof of sustainable companies and offer guidance for  elbe elle ello ave interested visitors.

Accessibility From the Ruppin Lake District in the North to the Lausatian Lake Region in the South, from the Elbe in the West to the Neisse or Oder rivers in the East, many host establishments have become barrier- free. For many years, there continue to have been more and more involved to increase the quality of service in the region and extend suitable services to as many visitors with special needs as possible.

Core activities include • Information platform www.accessible-brandenburg.com Detailed information reviewed on-site about accessibility for more than 800 services in the ac- commodations, leisure activities and food and drink sectors. The only database that also has information for guests with learning disabilities, allergies or special dietary needs. • Follow-up topics with tips for hosts and follow-up links for visitors and tourism providers • Extensive measures to raise awareness with special events for tourism service providers • Creation of special offers for group travellers • Cooperation with Terra press to publish the annual brochure "Brandenburg for everyone – barrier-free travel" • Marketing and distribution Participation in trade fairs relating to health, rehabilitation and barrier-free travel • Social media with a dedicated facebook account, BrandenburgBarrierefrei

16 Saxony, North Rhine-Westphalia, Lower Saxony & Hamburg are also key source markets for visitors from within Germany

The core market: Berlin Brandenburg is a favourite travel destination for the people of Berlin. It is the local recreation area for all the stressed out big city dwellers!

Berlin is and remains the key partner for Brandenburg that long ago beca- me the state around Berlin as the capital region. New visitors to the state continue to be ins- pired by themed marketing targeting specifi c groups.

Demographic changes is playing a role (a stable, even briefl y increasing popula- tion, signifi cant growth from abroad and hence potential new target groups) as well as an in- creasing demand for activities and experiences in nature, something that is especially pre- valent among the people from the big city. Familiarity, sympathy, a motivation to visit: these are all aspects that surveys repeatedly show are highly valued. For the people of Berlin, day trips and short holidays are like a best friend.

City dwellers often use public transport – either as the only mode of travel (21%) or in combination with other means of transport (34%). Berlin has the lowest number of vehicles per household in Germany. The well-planned transportation network in the capi- tal is also the standard for leisure trips and hence a central challenge for sustainable tou- rism in Brandenburg.

Berlin and Brandenburg have also long been considered partners from the outside. Visitors don’t worry about state boundaries. The demand is thus for themed, cross-border and networked opportunities. Tourism aimed at cycling and water enthusiasts is a good example and is already ready to be experienced to a large extent.

With the capital as an internationally renowned destination and the geo- graphic centre of Brandenburg, there has been a close sense of partnership for many years. For example, the two states present jointly at the ITB, the world's leading tourism trade show. Here it becomes obvious what for tourists is a matter of course: Berlin and Branden- burg are a common region.This also highlights the mutual shareholdings of the tourism mar- keting companies (TMB Tourismus-Marketing Brandenburg GmbH/visitBerlin) and the sign at the BER airport that greets visitors to the "Berlin Brandenburg Welcome Centre".

17 53% of visitors come to see cultural & historic attractions

The core market: Berlin

    described their stay would likely or would likely or definitely Evaluation by guests from in Brandenburg as definitely return recommend a trip to Branden- within Germany staying for good to very good burg to their friends at least one night 22

What applies to Brandenburg from What activities on the trip were the visitor's point of view? 23 the most important? 24

. Visiting natural sites close to erlin   . natral  Visiting attractions  . cclistfriendl  Activities near/in/on the water . cltrall interesting    Going for walks . hospitable   . failfriendl  Spending time with family/a partner/friends . traditionconscios   Visiting events & functions . diversified    . safe  Hiking  . econoical  Cycling . reliable   Enjoying local meals & drinks . serviceoriented   . ater sportoriented  Visiting adventure facilities  . convincing   Visiting museums & exhibitions . nie   . sporting  Taking advantage of wellness services  . high alit  Shopping . barrierfree   Enjoying the nightlife (e.g. discos, bars) . creative   . progressive  Sorce ocal activities visitors on holidas 2013

18 53% of visitors come to see cultural & historic attractions

A distinctive profi le: Brand makes it possible TMB Tourismus-Marketing Brandenburg GmbH is hard at work for the state of Brandenburg developing and improving the Brandenburg tourism brand. The goal is to create a unique, distinct and emotionally-charged concept of Brandenburg as a destination and embed this image in the minds of potential visitors. Products and services will thus fi nd a place on the market more easily and sell more readily.

The Brandenburg The Brandenburg tourism brand authentic & tourism brand func- genuine tions only with the depth, A brand is Brandenburg is key ambassadors of not breadth the brand itself – the what people perceive an outdoor stage and quality partners in the a brand to be cultural landscape decisions linkable, on the water for Berlin tourism sector. divisibly relatable People seek calming connections bold natural cultured magical ready moments People Going the should extra mile for remember! sociable families intellectual the guest! culture lovers quality-conscious people who want www.tmb-intern.de/fi leadmin/ Mediendaten- Emotional & Telling to slow down bank/Endkunden/PDFs/ TMB_Handbuch_ unexpected stories Marke_in_36_Minuten.pdf

A focus on core values

natural cultured calming

Featured themes

Culture Nature Cycling Water M.I.C.E.

Realms of experience Enjoy the Discover Breathe Experience Broaden landscape water deeply culture horizons

The core values are based on the key target groups "sociable families", "quality- conscious people who want to slow down", "intellectual culture lovers", "event-oriented smart- shoppers" and "pleasure-seeking ecotourists". Featured themes and realms of experience make for a closer match between the brand value for the region and the target groups.

19 Communication in the brand process Since 2008, TMB has launched annual themed campaigns. They focus on the activities from the marketing mix, strengthen the positioning and refl ect the overall essence of the Branden- burg brand. Key to their campaigns are media cooperations, online communication, print and radio advertising, outdoor advertising, promotions and targeted press relations. The brand strategy is a prerequisite for the appeal to the end customers. It is through people that lead products are communicated and a desire to visit Brandenburg is created. Brochu- res such as accommodation directories or even regional maps are also available to help promote the brand.

Almost half of the visitors to Brandenburg use the internet Page impressions 20 individual sites address the various different target groups. Every travel 1.5 million per month region can have a presence here. Consumer homepage: (as of May 2014) www.brandenburg-tourism.com

• over 5,000 events are searched for via the TMB event calender per day • accommodation providers can integrate online reservation services offered by the TMB onto their own website • www.tmb-intern provides instant access to all key information needed for successful collaboration with every partner • recommendations for food and drink in Brandenburg are available on www.kulinarische-ausfl uege.de • since 2012, TMB has offered a mobile website and apps for iPhone and Android devices

20 Social media The blog posted at http://blog.reiseland-brandenburg.de offers new and existing stories from across the region. YouTube and Pinterest has interesting clips and recent images. And Facebook and Twitter are of course also in on the game.

The Information and Reservation System (IRS) for Brandenburg is used by 40,000 people online. The range of services includes everything from rooms and va- cation fl ats/homes to package deals and various special themes. Approximately 1,000 businesses with over 3,000 services are represented here. There is also a call centre and tourist information available for bookings.

TMB also has a presence at numerous national and international trade shows and B2B workshops. Press conferences, various press trips and blogger journeys, editorial and background discussions, the TMB presse news (regional, cross-regional) and many other forms of information sources ensure that the general and specialised public are informed about all important news from Brandenburg.

19

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Kierroksia järjestetään SUOMALAISTEN MATKAILU rokset toteutetaan Helsingin Tämän kesän uutuus on yli- 11.6.–7.9. yliopiston kampuksilla. opiston veistokuvakokoelman Kävelykierrokset juhlivat tänä opastus. Kokoelmaan kuuluu Anzeige Matkustusinnon ennakoidaanAri Huusko- tälle kaudelle, MatkaVekan kesänä viidennettätoista vuot- noin 130 veistoskopiota. Koko- tuotantojohtaja taan. Samstag, 30. Mai 2015 säilyvän ennallaan sanoo. Yliopiston kampusten arkki- nen |Das Suomalaiset matkustavat taan- Suosikkikohteissa matkaajaa tehtuuri ja taide ulottuu laajalle Wochenend-Magazin der Rhein Main Presse tumasta huolimatta ahkerasti. houkuttavat sijainti, matkus- Ta Ulkomaanmatkoja suomalaiset tuksen helppous, ilmasto, mai- umelkäfer im moorigen Tschummi tekevät keskimäärin 1,7 vuosit- semat, nähtävyydet ja ruoka. tain. Finavian ennusteen mu- Paljon matkustavat arvostavat BRANDENBURG kaan matkustusinto säilyy tä- lisäksi matkustusmukavuut- näkin vuonna. Matkakohteista ta, ja he myös janoavat tietoa. Beliebt Der Spreewald ist ein Geschenk der Natur Etelä-Eurooppa pitää pintansa. eHotels antarhei –�Kroatia, ja toisaalta Viro gemächlichen–alles Bahnen, fließt. Inin 8 ovat ehdottomat kohdetärpit labyrinthischen Adern. –s Der Spreewald ist ein eine ganze Schönheit erlebt man bei einer Kahntour einzigartigesP Gebilde Berlin Skulptur aus Potsdam .E Frankfurt/O. geboren in der letztenWasser Eiszeit und Land,ine Spree und so wald Thermenhotel**** fa dass er der Unescoszinierend als modelliert, Dessau in Bur g/B Lübbenau randenburg urweltlicher Natur besonders Lehde Kl Junalla Berliinistä: schützenswert schien. Seit 1991einod Polen stehen 480 Quadratkilometer Deutschland Cottbus Vo n98Pro dieser extrem sensiblen Land- Puolan rajan tuntumassa sijaitseva 3 000 asukkaan empfohlen:zent der Urlauber schaft 91 1ÜimD mit Euro p. Zz.B. tum an Pflanzenerstaunlichem und Reic on oivallinen retkikohde, jos haluat Anreise. GästP. bei eigener Dresden Görlitz der Liste der weltweiten Bio- h- sehr saube eschreiben: „Ein Tieren in StepMap re sphärenreservate. ,123map pistäytyä Saksan maaseudun rauhassa. sund wunder- streetmap –D aten Open- bares Hotel mit traumhafter ,Lizenz Odbl 1.0 Therme. Philosophie und Poesie, Mys- Perfekt zum tik und Magie, Meditatio Abschalten und Musik Jahre stirbt. Ein anderer Parasit Der Service ist rundumAuftanken. super ,Sinfonie und Stille nu alles birgt der Spreewal nd –d –d ie Luftalge .“ sich. Ist verwoben mit seinen as Eschen zu schaffen und–m verfärbt d in acht den gut 600 deren Stämme rotbrau Kilometern schiffbarer Fließe. Mit seinen vernetzten Rost. nw Inseln, wie Fon Auf diese ie schaft nannte. Mit seinentane die Erlen- Land- de um Stunde.We In einerise vergeht bezau- Stun- bruc hwäldern und bernden un lieren. Mit We chen Märchenwelt.dhimmlisc Umzingelt Ihana sei idenspa- hfriedli- Hotel Feuchtwiesen. Mitnen seinen Mooren sur- und von bizarren ZumS realen Licht- und Baumf in We tern**+ skurrilen iguren rben /B mungen nicht zuletzt unserem langenWurzelmonstern. und geruhsa- Auund randenburg Nebelstim- ta joihinkin muihin pieniin kyliin, Glauben an Götter men f ,die den Wegüber Flüsschen mit so Fritsche sanoo ja hymyilee. Dämon ,Geiste seltsamen Namen wie Quodda Der schwarze Abt eli musta apot- Von8 en unersc rund 6Prozent der Urlauber ren und den Fan höpflic oder mooriger ti on panimon tunnetuin erikois- empfohlen: h näh ta. Jokaisessa patsaassa voi nähdä munte ta - wir seit EwigkeitenTs keinemch olut, jota valmistetaan edelleen sa- 38 1Ü/F im rsprudeln lassen.sie-Quell Seit ummi sind kolme eri kertomusta, Salesch ker- Euro p. DZ z. B. Urzeiten schon. Kahnfährmann Karl-Heinz Marschner aus Lübbenau ist zertifizierter Kahn mehr begegnet, keinem sa- toja vuosia vanhan reseptin mukai- P. bei eigener too. Anreise. Gäst Manches von diesem wildro- Paddler sesti. Se on ainoa Saksassa valmis- LUOSTARI (kuvat ylärivissä) es touren im Spreewald durchführen. ,k luostari on ollut yleisölle avoinna „Familiengeführteschreiben: Landhotel mantischen einer Menschenseele. tettu olut, jossa saa puhtaan oluen ”Neuzellen luostarin goottilainen aikakausi näkyy Allenfa Itä-Saksakymmenen vuotta. Työ on yhä hie- Hartaan miljöön naapurissa mit einem besonderen Flair. lls eine Ente stört mal muun muassa katon muodossa”, osoittaa Dr. We säädösten mukaisesti olla myös li- sich, wenn man Augensen undoffenbart Oh- „W die nahezu perfekte Spiegelung man kesken, mutta pääosin on jo man lammen rannalla sijaitsee pai- Martin Salesch. Myös joitakin seinämaalauksia Herausragende ir sehen nur kallinen panimo. Neuzeller sättyä sokeria. ren weit öffnet oder öffnen lässt. nen“ der Idylle. Als uns der Fähr- valmista, kertoo .museonjohtaja Dr. Klosterbräu eli Neuzel- tuolta ajalta on löydetty. Neuzellen luostarin re –g ,was wir ken- Partner des Biosphärenreservates SAKSA, BERLIINI ja kaunis luonto ovat Küche, hier schmecktgionale alles. Zum Beispiel von Karl-Heinz etreu diesem Motto füt- mann Martin Salesch len luostaripanimo, takana on harvinainen barokkipuutarha, jota tert Marschner sein staunendes Pflanze sieht, an der ein Laie ah- k Teksti ja kuvat: Essi Rikama jonka juuret yltävät Raikas ilma Guter urz vor 750-vuotiaan rakennuksen histo- Berliini Ausgangspunkt für Marschner Publikum: mit Dunkelheit und nacEinbru Kuvitus ja grafi ikka: Tuija Tyrväinen jopa 1200-luvulle myös osa Neuzellea. Schlaubetalin pidetään yhtenä Saksan kauneimmista. Unternehmungen.“ .D nungslos vorüberfährt Spreewald und darf besonder ch riaan mahtuu monia kään- Fährmann ist Experteer Lübbenauer für alles, ten. Mit Geschichten.Wi Immer di- den Naturtour am Hotel-Anle- der yppää junaan Berlii- saakka, sai viralli- kansallispuisto sijaitsee noin parin- www.holidaycheck.de ssen. Mit Fak- nen seine Gäste etwa die jungfer oder irgendeine andere hfünf Stun- lta ja teitä tuhosta kukoistuk- PANIMO (kuvat toisella rivillä) was im Spreewald kreucht und rekt am Objekt. Da sind gleich –sol ger wieder aus seinem Kahn nin päärautatieasemal- Eisenhüttenstadt PUOLA sen oluenpanolu- kymmenen kilometrin päässä Neu- benkirsche kennen und die Ri- er- seiner heiß geliebten Libellen eNatur- seen. Neuzelle ”Normaali ajattelutapa on, että tehdään paljon fleucht, sc Tr Foto: Ekkehart Eichler entlässt, sind sic ta Hauptbahnhofi van jo vuonna 1589. zellesta, ja se on tunnettu jylhistä hw zu Beginn die großen Sc spensegge, die Gliederbinse undau- –�Luostarilla on ol- olutta ja halvalla. Me taas mietimme mitä kaik- grünt und blüht.immt Auf speziellen und krabbelt, sehen lassen will, wurmt ihn Natürlic Den Spreewald sieht jeder jetzt suuntaa Neuzelleen. Ju- Se on yksi Itä-Sak- metsistään, korkeista jyrkänteis- der kleinen Ukelei im das hl halle einig: nalippu maksaa muuta- lut tärkeä vaikutus TSHEKKI kea oluesta voisi tehdä”, kertoo paikallisen olut- To hwärme Wiesenschaumkraut, den schon.Z der Spreewaldiegt als Ganzes ihm aber am auch SAKSA san vanhimmista ja tään ja vehreästä jokilaaksostaan, uren für Naturfreunde, Pflan- die ga quendelblättrigen Ehrenpreis umal er welche ver- mit ganz anderen Augen als zu- myös talouteen ja panimon isäntä Stefan Fritsche. Gewinner zenliebhaber oder Foto-Fans nz wichtig sind als FutterWasser, sprochen hatte. „Ein bisschen Herzen suurimmista perheo- jossa on taianomainen tunnelma. für Zander und Barsc und den efeublättrigen Gunder- vor. Hman kympin ja matka kestää yhdel- politiikkaan, se ei Monimuotoinen luonto sopii niin Die Siegerin unseres Gewinn- zu kalt vielleicht“, resigniert er Ökosystem–d mit seinenieses einzigartige Schutz- stakt er seine Gäste direkt hi- ole ollut vain us- ITÄVALTA mistuksessa olevista pa- PYÖRÄILY (kuvat oikealla) Verbündete im Kampf gegen Mü- mann. lä junanvaihdolla alle kaksi tuntia. päiväretkeilijälle kuin pidemmän spiels vom 16. Mai, bei dem es nein ins Herz dieser Märchen- hund als schließlic zonen W Matkalla voit katsella laakeita pel- konnollinen paikka. nimoista. on mukana yri- Brandenburgin alue on pääosin tasaista pyö- cken. Da sind die sonderbaren ha ,s EKKEHART matkan patikoijallekin. Alueella on einen Kurzurlaub im Oversum Marschner Der Kummerch jedocselzu einer EICHLER – Luostari suljettiin räilymaastoa. Englannissa asuva Jeffrey Grady landschaft. Dass er dafür beson- Ta ,ü ckend. gen Bedeutung alsja Natur-hrhundertelan- und tomaisemia, vehreitä metsänreuno-ulimyllyjä, Stefan Fritsche erilaisia vaellus- ja pyöräilyreitte- umelkäfer denschaftlicher Fotograf,brigens selbst er- lei- 1800-luvulla, mutta VitalR ders gut geeignet ist, hat er ,d nicht lange. Als irgendwo ein Kulturlandschaft. Und nicht zu- INFORMATIONEN ja ja harjakattoisia taloja. Tasaisilla jä, joita myös paikalliset suosivat. pyöräili Itä-Saksassa ja Puolassa viikon. ”Pyö- esort zu gewinnen Spiralen und stetsie im in Familien- Zick-Zack- späht hwährt rakennus on sen jälkeen tystoiminnassa isänsä jalanjäljissä. räileminen Saksassa on mahtavaa, tiet ovat heißt Erika Hartkens und schriftlich. Seit 2014 ist er zerti- Tiere, von denen kaum je- Mäusebussard aufsteigt und ein letzt mit seinen Problemen. W alueilla kohoaa myös tu –�Voimme tehdä olutta edelleen Jos haluat ottaa tuntumaa pyö- ga verband mit bis zu 50 Zentime- mand auc Übernachtung: onhan Saksa edelläkävijä uusiutu- toiminut muun muassa ka- hyvässä kunnossa ja muu liikenne antaa pyöräi- wohnt in b, fizierter Partner des Biosphä- hn paar Runden dreht, freut er sich Eines davon betrifft die vanhalla perinteisellä tavalla, em- räilyyn vaikka vain aamupäivän tai Ta tern pro Sekunde übers nung hatte,hn dassur es die sie blasseste gibt Ah- Hotelanlage Starick im Spree-Zum Beispiel van energian käytössä. tolisten pappien kouluna, natsiajan lijöille tilaa”, kuvailee Grady. Kaupunkien välit Herzlichenunusstein. Glückwunsch! wie Bolle, „denn der ist hier viel Sc me tarvitse uutta tekniikkaa. Jotain päiväretken verran, myös suoraan renreservates Spreewald flitzen hwarzerle. Der mit Abstand Mitä lähemmäksi Puolan rajaa tyttökouluna ja tavallisena kouluna. pyörä kulkee kätevästi junassa. –d Wa filigrane Bergstreckerspinne seltener als Milane oder Fisc walddor on tietysti pitänyt uudistaa vuosien Neuzellesta lähtee erilaisia reitte- erster Kahnfährmann über- fern die Fressattackeas ersc enorm. sser –d wichtigste und typischste Spree- fLehde saavut, sitä rosoisempia raken- Nykyään täällä toimii edelleen kou- hwert Angrei- zum Beispiel, die sic ie www.spreewald-starick.de.,DZ/Fab7 saatossa, kuten putkistoja. Sileät jä. Kylästä voi pyöräillä esimerkik- haupt. –als reiher.“ Marschner zeigt, wo waldbaum nämlic 5Euro, nuksia näet. Juna ohittaa myös lu, museo ja protestanttinen sekä ka- Oft hält der frühere Biologie- fahr putket tekevät oluesta parempaa, si Oder-joelle, jonka varrella voi hr ganz lang macht. Oderhb die Eisvögel und Zaunkönige mit h- flächig und Eisenhüttenstadtin, joka on kuu- tolinen kirkko. Kesällä järjestämme -A lehrer an, weil er eine besonders sc ei Ge- hwird groß- W Spe koska niihin ei tartu sakkaa. ihastella jokimaisemaa ja törmätä nzeige - hwarze Schlammfliege mit Vorliebe ihre Bruthöhlen heimtücki massi zial-Kanutouren: luisa kaupungin sosialistisen ajan myös tapahtumia, kuten eatre konsertteja. -museo, aparte Blüte oder spannende vbedroht vom Museon uutuus on maan sisäl- Panimo tuottaa yli 40 erilaista eri- vaikka lammaslaumaan. Pyöräi- den ultralangen Fühlern und erklärt, dass es von diesen sche den Klassikern bietet Karl-HeinzNe infrastruktuurista. on tutustunut Myös näyttelijä histori- Pilz. Dieser verstopfnPhy ben koisolutta 42 työntekijän voimin. le kymmenen kilometrin maise- sicha bauen tophthora- Marschner spezielle Tom Hanks le louhittu Holy Th usgerechnet heute aber.D Baumscheiben viel zu wenig ge- zeln so radikal, dass keine Se toimittaa vuosittain 2,5 miljoo- mareitti tai tee tutustumiskäynti REISE-GEWINNSPIEL partout keine Keilfleck-Mosaik-ass tdie

alliseen kohteeseen – ja paikalliset jonka sisällä on aitoja teatterila- be und er selbst deshalb bei sich Nährstoffe mehr in Stamm undWur- wie „Lust auf NaTour“, eineTouren an Eisenhüttenstadtiin, johon on jo- Fo

vasteita 1750-luvulta.siin maalauksiin Patsasmai- on naa litraa olutta eli noin seitsemän tos: zu Hause eine Eisvogelbruthilfe ovat siitä ylpeitä. en rantaa pitkin noin 14 kilomet- Zweige gelangen. Die Folge: Safari oder Pflanzenvielfalt im

Kun juna saapuu Neuzellen kuvattu muun muas- miljoonaa pulloa Saksan ohella eri Foto- Pe DAS SUPER QUIZ gebaut puolille maailmaa niin Suomeen, rin matka. Schw Spreewald; Preisbeispiel:

sa Jeesuksen kärsi- ter habe. arzbraune pienelle rautatieasemalle, ilmas- Oder-joen toisella puolella olet überziehen den Baum, der dann

mysnäytelmä. Näyt- Japaniin, Kiinaan kuin Amerik- Fr Teerflecken den im Zehner-Kahn 232 Euro, sa tuoksuu heinäpelto eikä liiken- ischmuth/argus 3S tämöt ovat monen kaankin. jo Puolan maaperällä, joten älä ih- in der Regel binnen weniger tun- teen melusta ole tietoakaan. Olet metrin korkuisia ja –�Voisi luulla, että tuotantomää- mettele, jos puhelimeesi piippaa www.spreewald-kahnfahrt.com saapunut Saksan maaseudulle. kävelymatka patsaat dramaatti- rämme on suuri, mutta muihin ver- välillä hintatiedot Puolan verkosta. Buchen oder individuell entdeckenw www.spreewald.de sesti valaistuja. Ho- rattuna se on pieni. Erikoisoluilla Näinkin kansainvälistä tässä pie- eatre on eh- Juna-asemalta on ly Th on kuitenkin kysyntää, ja on kiin- nessä kylässä on! ,D

kylän keskustaan. Pastellisävyisten BA KREUZFAHRT dottomasti näke- nostavaa ajatella, että tuotteitam-dään olut-

talojen reunustama tie johtaa ky- lästä vie G/Claus misen arvoinen. me maistetaan ympäri maailmaa. Reedereien bieten umfangreiches Angebot an Landausflügen län tunnetuimmalle nähtävyydelle, –�Viisi patsas- (dpa). Täältä pienestä ky Jeder Hafen auf einer

keltaiselle Neuzellen luostarille. Se ta esittää 15 eri- We Kreuzfahrt gleicht einer

sijaitsee lammen rannalla, joka on laista kohtaus- ber forderung: keine eigene

koko kylän sydän. ,A Wenn das SchiffHer am aus- ktiv-Parkhotel Morgen festgemacht hat, stür- Vo –�Luostari oli pitkään yleisöl- wendig. Manchmal kannrbereitung die not- men tä suljettuna, mutta vuonna 1996 Tausende Passagier Reederei auc Beispiel bei Hapag-Lloyd –ein Pro und Contra Gangwa warten, die individuellhm nicht säätiö alkoi uudelleen rakentaa ja y, um die knappe Zeited so it Aktione fahrten und bei Aida auf Privat- intensi ie durchführbar wären: So wird nauf- Kreuz- restauroida luostarin eri osia. Nyt vwie möglic tour.W www.getyourguide.com oder Viele hzun man bei Cunard außerhalb der ährend die Pas Kreuzfahrtgäste entschei-utzen. fernen Destinatione www.kreuzfahrtausfluege.de den sic Öffnungszeit durc sagiere in hdaher für organisierte das Angebot der Reederenh sind individuell Landausflüge der Reederei. „Macy’s“ geführt undhd kann in Be- äufiger Radeln as Kaufhaus zen, biete Anbieter zu finden.eTouren lokaler Dochm gleitung eines Persona nsic inut- auf dem acht die Erkundung auf Ziele auc hnahegelegene Vo eigene Faust nicht vie einkaufen. Aida Cruises bietet hfür individuelle Er- rgän lShoppers kundungen an. In vielen Mittel- Landgängen solltezlichi man sic „Taube Spaß? eine ndividuellen und entspannte Anreise lm nGraffiti-Workshop in der meerhäfen sind die Sehenswür- die Sicherheitslage und Beson- rA Ein organisiertes Programm ehr Bronx an. Und Für Genussradler besonders zu ltmühl Radweg“ digkeiten auf eigene Faust er- derheiten der Häfen informieren.hüber bietet eine Menge se Line fliegt ihre GästeNo im Hafen empfehlen sind die Radwege rwegian Crui- reichbar. In Russland darf man beispiels- ideal auf die verfügbareVo Zeit ab- Juneau in Alaska auf an den fränkischen Flüssen. ba rteile: Es ist Eine weitere Alternative sind weis hn bringen Sie im Auftrag mitd gestimmt. Die rechtzeitige Rück- eals Individualtourist ohne Gleic die Gletscher Wu unabhängige Ausflugsvermittle hv der Bayerischen Eisenbahn Ge- er kehr zum Schiff liegt in der nsch in Visum das Schiff ier Wa Bahn den ,wosie an Eiswän- Wä vier fränkische Ferienland-sserläufe und sellschaft mbH bequem und si- fortablen Zügen fühlt man sich entlang klettern können. hrend es in den sen. Die Sehenswürdigkeitengarn antwortung der Reederei Individualisierte Ausflüge sind icht verlas- schaften verbindet der cher an Ihr Ziel. In den kom- dank hoc Ve ist, dass US r. Roms liegen eine Zugstunde ent- hw r- Tr Kr Aüblich Altmühl Radweg“. Die 350 km und großzügigerertiger Panorama- Ausstattung .Esi end: Mit einer Limousine und Landausflüge beieuzfahrtpassagiere Drittanbietern fernt. Darüber hinaus gilt es, „Tauber st eigenem Chauffeur geht es zum lange Strecke beginnt in fenster rundum wohl. buchen, ist das im deutschspra- einen Zeitpuffe heim am Main und geht durch ch igen Raum noc Auf verspätete Busgruppenreinzuplanen: war- Wert- Quiz-Hotline unbekannt. Auf das Liebliche FRANKEN hweitgehend tet das Schiff vielleicht noc 0 13 78 42 42 0 TOURISMUS Romantische Franken,Taubertal, das das Tel: Webseiten wie Individualausflügler in der Regel 5* 0911/94151-0 h– Fränkische Seenland, den Na- Beantworten Sie die (kostenlos REISE-TIPP nicht. auf eP turpark Altmühltal bis hin zur gewinnen Sie! www.tauber-altmuehl-radweg.derospektbestellung) Frageu Cashel House: Donau (bei Kelheim). nd www.frankentourismus.de Entspannen können Sie sich Wie lang ist der „Tauber McMillan einst UrlaubWo demachten Gaulle und schon bei der Anreise: Die ro- Altmühl Radweg“? PARKHOTEL ALTMÜHL ten Züge der Mittelfranken- www.aktiv-parkhotel.deTAL W (güs). Die hölzerne Garte Gewinn: bank, von der gen mit ZweiÜbernachtun- dent de Gaulle oder Großbritan-ankreichs Präsi-n- sondern eine simple Ruheoase Früh Altmühlta stück im niens Premier McMillan einst weit aus dem 19. für zwei linGunzenhausen ins Land schauten, steht noch im- Jahrhundert. Sein Ju- Pe wel ist der Garten, der mit seinen durchs-Land-Ticketsrsonen, zwei uch sonst hat sich wenig teilsexotischen Pflanzen von der ern-Ticket. ,ein Ba Wärme des nahen Golfstroms ouse Hotel. zehrt: ein Meer aus Rhododen Eine Barauszahlung des Ge- Seen und Bergen, trotzt das klei- wischen ren, Azaleen, Magnolien und Ka- *50C winnsi ne Hotel im irischen Nordwesten d- ent aus dem st nich tm melien, aus seltenen Bäumen und Festnetz der Deutschen öglich. jedem Zeitgeist.EN GespeistTUR I wirdPARKEN: im Sträuchern. Sanssouci-parken Stundenlang kann Telekom. Preise für Gespräche aus den deutschen Mobilfunknetzen er vakker – og stor. man hier seinen hängen. Ein duftendesTräumen Märche nach- (c). Verlagsgruppe Rhein Main GmbH & Co. KG 2003-2013 / Erstellt von VRM am 10.06.2015 land abseits jeder Hektik auch auf geführten n- ,das man der Hausherren entdeckenWanderungen kann. w www.ireland.com Auf dieser Staatsoberhäupter.Parkbank im irischen Hotel Cashel House saßen schon

Foto: Günter Schenk skjønne

1. Flotte palasser Potsdam er en åpen og luftig by med brede gater og mange små og store par- ker. Den har tre historiske parker og hele 17 slott – ikke rart byen har stått på UNESCOs verdensarvliste siden 1990! • B esøk vakre Sanssouci og Neues Pa- lais som ligger i Sanssouci Park. En nabo vakker, stor park. Perfekt for piknik og spaserturer. 2. Idyllisk «landsby» i byen • B indverksslottet Cecilienhof ligger i Siden Tyskland ble slått sammen igjen i 1990 – 25-års jubi- Neuer Garten. I Cecilienhof foregikk leum i år – er de gamle husene og bypalassene i sentrum tremaktsmøtet mellom Josef Stalin, blitt kjærlig pusset opp. Absolutt beste måte å oppleve Harry Truman og Winston Churchill rett gatene på, er til fots eller med sykkel. Pass på å få med deg etter krigen. Så dette er virkelig histo- området kalt Holländisches Viertel – det hollandske kvarta risk grunn! let. De 134 røde mursteinshusene ble bygget mellom 1732 • F antastisk utsikt over byen får du fra og 1742 av kong Friedrich Wilhelm I. Hensikten var å lokke Marmor Palais i Neuer Garten, Charlot- til seg dyktige håndverkere fra Nederland. tenhof i Park Sanssouci og Belvedere Dette ble en av de største bosettingene av nederlendere på Pfingstberg. Fra Belvedere ser man utenfor Nederland. Et idyllisk område! Her går du i en egen, - helt til Berlin når det er godt vær. liten landsby. Utvalget av kafeer og trivelige butikker er www.potsdam-park-sanssouci.de enormt. Her koser du deg garantert i timevis! 98 www.potsdam-tourism.com www.hollaendisches-viertel.net

▸ KAFEER OG SHOPPING: Det er mye å se i Holländisches Viertel.

NU nr. 33-15

21 The organisation and the principles As the offi cial Tourist Board for the state of Branden- Brandenburg tourism concept burg, TMB Tourismus-Marketing Brandenburg GmbH The concept defi nes the basic principles and aims for busi- has been responsible for the comprehensive develop- ness in the tourism sector. ment and marketing of the tourism industry for the state of Brandenburg since 1998. All TMB activities are based Strategic marketing planning on the concept of tourism for Brandenburg, upon which This serves as the longer-term set of guidelines for TMB other services are built. TMB is also working on the ba- Tourismus-Marketing Brandenburg GmbH and is based upon sis of strategic market research with T-FIS, a dedicated the Brandenburg tourism conecpt. Included in the planning tourism IT system at it´s core. are the results of extensive analyses and market research.

Some of the features include: Brand manual • DestinationMonitor Deutschland for Brandenburg in This is a tool for those involved in the tourism industry to in- cooperation with the consumer research association ternalise the brand thinking and carry that over to each pro- (Gesellschaft für Konsumforschung, GfK) and the In- duct in the best possible way. It serves as the guiding prin- stitute for Management and Tourism (IMT) ciples for the Brandenburg tourism brand. • destination brands Marketing plans • ongoing visitor polls This document describes the specifi c activities planned by • offi cial statistics TMB for each year. It lists the opportunities for participation • studies of service sectors that are available for interested partners.

Guidelines for culture tourism This is a guideline for businesses involved in cultural tourism and supports the product development and communication.

Guidelines for nature tourism Service providers, representatives of the tourism industry, na- Tourismus. Marke. Brandenburg. | 1 ture guides and others interested to the subject can fi nd re- Tourismus. Marke. Brandenburg. Neue Tourismusmarke in 36 Minuten verstehen. sults of a market analysis here along with many practical tips.

Landestourismuskonzeption Brandenburg 2015 2011– In addition to the tourism concept, the following strate- gies have direct relevance for the tourism industry: Strategische Marketingplanung 2012 –2016 Water sports development plan Ministerium für Wirtschaft A decision-making tool for all authorities and organisations involved in developing water sports and water tourism in the Marketingplan 2015 Kulturtourismus Leitfaden Naturtourismus in Brandenburg state of Brandenburg. Leitfaden

Brandenburg federal state sustainability strategy This document offers information, opportunities for action, guidelines and targets for sustainable development, even in tourism.

Innovation strategy for Berlin-Brandenburg A publication that presents how the capital region can deve- lop into a common innovation space in the coming years.

Wassersportentwicklungsplan Gemeinsame innovationsstrateGie des LandesKontakt: Brandenburg Nachhaltigkeitsstrategie

Senatsverwaltung für Wirtschaft, Fortschreibung - wep3 Ministerium für Wirtschaft und der Länder Berlin und Brandenburg (innoBB) Technologie und Frauen für das Land Brandenburg Europaangelegenheiten des Landes Brandenburg Senatsverwaltung für Bildung, Martin-Luther-Str. 105 Ministerium für Wissenschaft, Heinrich-Mann-Allee 107 Wissenschaft und Forschung 10825 Berlin Forschung und Kultur The cluster structures set up through this also affect the tou- 14473 Potsdam Otto-Braun-Str. 27 Referat Technologie- und Innovationspolitik Dortustr. 36 Referat Technologie und Innovation 10178 Berlin

Ansprechpartner: Dr. Jürgen Varnhorn

Routen und Reviere Referat Innovationspolitik und Ingenieurwissenschaften, 14467 Potsdam t r o p Ansprechpartner: Lothar Friedrich Tel.: (030) 9013-8169, Fax: (030) 9013-7107 Referat Technologietransfer, Bundesprogramme, Tel.: (0331) 866-1689, Fax: (0331) 866-1729 internationale Angelegenheiten der Forschung www.berlin.de/sen/wtf EU-Forschungsrahmenprogramm www.mwe.brandenburg.de Ansprechpartnerin: Kerstin Schneider

Tel.: (030) 90227-6632, Fax: (030) 90227-6618 Ansprechpartnerin: Dr. Inge Schlotzhauer S www.berlin.de/sen/bwf Tel.: (0331) 866-4860, Fax: (0331) 866-4702 www.mwfk.brandenburg.de

THE GERMAN CAPITAL REGION rism industry and are shaped by tourism cluster management. Dieses Projekt wird aus Mitteln der Länder Berlin und Brandenburg S gefördert, kofinanziert von der Europäischen Union – e XCe LLenC e in innovation Europäischer Fonds für Regionale Entwicklung. Investition in Ihre Zukunft!

Mai 2009

22 Networks, clusters and cooperation

"Active in nature" network Tourism related to cycling, water and hiking is the focus the 15 members of this network that until 2013 was supported by public subsidies. The community of interests for the travel regi- on and others involved is organised under Landestourismusverband Brandenburg e.V.. Their activities relate to developing the quality and products offered in the Brandenburg re- gion as well as collaborations with the areas tourism partners. For more information, visit www.brandenburg-aktiv.info

Brandenburg spa tourism network This network, founded at the end of 2011, is a marketing cooperation between the health and tourism sectors in Brandenburg. Currently there are 27 partners (as of July 2015), inclu- ding spa hotels and holiday parks, thermal baths and health resorts, saunas and fitness stu- dios as well as rehab centres, clinics and private healthcare providers. The goal is to increa- se the level of awareness for Brandenburg as a destination for spa and health tourism. The strategy also involves developing and marketing new spa and health tourism products. For more information, visit www.gesundheitsland-brandenburg.de

Brandenburg MICE (Meeting, Incentive, Convention & Events) network This network was established in June 2008 specifically to develop tourism products and marketing activities in the field of business tourism. At present, there are around 30 partners in Brandenburg including conference hotels, convention venues and event locations. For more information, visit www.tagen-in-brandenburg.de/premiumpartner.html

Tourism cluster management A range of different opportunities for participation and support for all players in the Branden- burg tourism scene has been made available since October 2012 through the tourism clus- ter management efforts of TMB Tourismus-Marketing Brandenburg GmbH. The basis for this effort is the joint innovation strategy between Berlin and Brandenburg (innoBB). This has led to an understanding about the focus (cluster) of economic and innovation policies. Under the identifier "innoBBplus", Brandenburg has broadened this strategy to incorporate its own specific issues. The goal is to increase the national and international competitive abilities of businesses through cooperations between business and science. Value added, greater em- ployment and increased attractiveness of the region are indirect benefits. Tourism in Bran- denburg is a key aspect of this strategy. For more information, visit www.tourismuscluster-brandenburg.de

Brandenburg Tourism Academy The Brandenburg Tourism Academy (Tourismusakademie Brandenburg, TAB) was founded in 2002 and is a division of TMB Tourismus-Marketing Brandenburg GmbH. It incorporates tourism training and education services in the Brandenburg region and thus provides the necessary knowledge management. Tourism establishments and disseminators can take advantage to improve product and service quality. TAB focuses on the promotion of expan- ding service quality throughout Germany and barrier-free accessibility in the region. It is a decentralised cooperative effort involving ten key players in Brandenburg's tourism industry. For more information, visit www.tourismusakademie-brandenburg.de

23 TMB Tourismus-Marketing Brandenburg GmbH  Berlin Tourismus Kongress mbH (visitBerlin)  Vereinigung der Brandenburgischen  Tourismuswirtschaft e.V. (VBT) State of Brandenburg  Vereinigung der Branden- TMB burgischen Verbände und shareholders Krperschaften zur Frderung des Brandenbur- gischen Tourismus bR

  Landestourismusverband Beteiligungsgesellschaft Brandenburg e.V. (LTV) der Sparkassen des Landes Brandenburg mbH o. K

Supervisory Board Contact

State of Brandenburg Company communication Chair: Minister Albrecht Gerber Birgit Kunkel Ministry Economic Affairs and Energy Director, Company Communication & Publications Offi cer State Secretary Katrin Lange, Telephone +49(331)298 73-250 Ministry for Infrastructure and Regional Planning [email protected]

Landestourismusverband Brandenburg e.V. Media and Public Relations President Britta Stark Patrick Kastner Dr. Eckhard Fehse Deputy Press Offi cer Telephone +49(331)298 73-253 Beteiligungsgesellschaft der Sparkassen [email protected] Veit Kalinke Wolfgang Janitschke Steffen Lehmann Online media & Blogger Relations Vereinigung der Brandenburgischen Verbände Telephone +49(331)298 73-251 und Körperschaften zur Förderung des [email protected] Brandenburgischen Tourismus GbR Olaf Schöpe

Vereinigung der Brandenburgischen Tourismuswirtschaft e.V. Bernd Kanzow

Berlin Tourismus & Kongress GmbH (visitBerlin) Michael Zehden

24 Key partners in Brandenburg's tourism industry

Brandenburg Ministry for Economic Cultural Festivals in the State of Brandenburg Affairs and Energy www.kulturfeste.de www.mwe.brandenburg.de Brandenburgische Gesellschaft für Kultur Landestourismusverband Brandenburg e.V. (LTV) und Geschichte gGmbH www.ltv-brandenburg.de www.hbpg.de

TMB Tourismus-Marketing Brandenburg GmbH pro agro e.V. www.reiseland-brandenburg.de www.proagro.de

Brandenburg Tourism Academy (TAB) FÖL Förderverein Ökologischer Landbau www.tourismusakademie-brandenburg.de Berlin-Brandenburg e.V. www.bio-berlin-brandenburg.de Cluster Tourism Brandenburg www.tourismuscluster-brandenburg.de Working Group "Cities with Historic Centres " in Brandenburg Brandenburg Chambers of Industry and Commerce www.ag-historische-stadtkerne.de www.ihk-ostbrandenburg.de www.potsdam.ihk24.de Working Group for Historic Village Centres www.cottbus.ihk.de in Brandenburg www.historische-dorfkerne-brandenburg.de Deutscher Hotel- und Gaststättenverband Brandenburg e.V. visitBerlin www.dehoga-brandenburg.de www.visitberlin.de

Verband für Camping- und Wohnmobiltourismus Verkehrsverbund Berlin-Brandenburg (VBB) im Land Brandenburg e.V. (VCB) www.vbb.de www.campingland-brandenburg.de Deutsche Bahn AG Brandenburgischer Kurorte- und Bäderverband e.V. www.bahn.de www.kurorte-land-brandenburg.de Rural Area Forum Kulturland Brandenburg www.forum-netzwerk-brandenburg.de www.kulturland-brandenburg.de

25 Profiles of the travel regions and district-free cities from 2014

Oder-Spree Lake District Spreewald OVERNIGHT ACCOMMODATIONS 2.05 million OVERNIGHT ACCOMMODATIONS 1.57 million AVAILABLE BEDS* 14,600 AVAILABLE BEDS* 9,200 AVERAGE LENGTH OF STAY 3.2 days AVERAGE LENGTH OF STAY 2.6 days Tourismusverband Seenland Oder-Spree e.V. Tourismusverband Spreewald e.V. www.seenland-os.de www.spreewald.de

Uckermark Lower Lausatia OVERNIGHT ACCOMMODATIONS 884,000 OVERNIGHT ACCOMMODATIONS 168,000 AVAILABLE BEDS* 6,100 AVAILABLE BEDS* 2,000 AVERAGE LENGTH OF STAY 3.1 days AVERAGE LENGTH OF STAY 2.2 days tmu Tourismus-Marketing Uckermark GmbH Tourismusverband Niederlausitz e.V. www.tourismus-uckermark.de www.niederlausitz.de

Barnim District Lausatian Lake District OVERNIGHT ACCOMMODATIONS 821,000 OVERNIGHT ACCOMMODATIONS 331,000 AVAILABLE BEDS* 6,000 AVAILABLE BEDS* 2,200 AVERAGE LENGTH OF STAY 3.4 days AVERAGE LENGTH OF STAY 3.7 days WITO Wirtschafts- und Tourismusentwick- Tourismusverband Lausitzer Seenland e.V. lungsgesellschaft mbH for the Barnim district www.lausitzerseenland.de www.barnimerland.de Elbe-Elster-Land Prignitz OVERNIGHT ACCOMMODATIONS 221,000 OVERNIGHT ACCOMMODATIONS 292,000 AVAILABLE BEDS* 1,800 AVAILABLE BEDS* 2,900 AVERAGE LENGTH OF STAY 4.2 days AVERAGE LENGTH OF STAY 2.2 days Tourismusverband Elbe-Elster-Land e.V. Tourismusverband Prignitz e.V. www.elbe-elster-land.de www.dieprignitz.de Potsdam Ruppin Lake District OVERNIGHT ACCOMMODATIONS 1.04 million OVERNIGHT ACCOMMODATIONS 1.43 million AVAILABLE BEDS* 5,400 AVAILABLE BEDS* 10,800 AVERAGE LENGTH OF STAY 2.4 days AVERAGE LENGTH OF STAY 2.8 days Potsdam Tourismus Service Tourismusverband Ruppiner Seenland e.V. www.potsdamtourismus.de www.ruppiner-reiseland.de Cottbus Havelland OVERNIGHT ACCOMMODATIONS 225,104 OVERNIGHT ACCOMMODATIONS 964,000 AVAILABLE BEDS* 1,800 AVAILABLE BEDS* 7,800 AVERAGE LENGTH OF STAY 1.8 days AVERAGE LENGTH OF STAY 2.8 days CMT Cottbus Congress, Messe & Tourismusverband Havelland e.V. Touristik GmbH www.tourismus-havelland.de www.cmt-cottbus.de

Fläming Brandenburg City OVERNIGHT ACCOMMODATIONS 1.21 million OVERNIGHT ACCOMMODATIONS 192,000 AVAILABLE BEDS* 8,600 AVAILABLE BEDS* 1,600 AVERAGE LENGTH OF STAY 2.5 days AVERAGE LENGTH OF STAY 2.7 days Tourismusverband Fläming e.V. STG Stadtmarketing und Tourismusgesell- www.reiseregion-flaeming.de schaft mbH www.stg-brandenburg.de Dahme Seenland OVERNIGHT ACCOMMODATIONS 940,000 Frankfurt (Oder) AVAILABLE BEDS* 6,800 OVERNIGHT ACCOMMODATIONS 171,000 AVERAGE LENGTH OF STAY 2.0 days AVAILABLE BEDS* 1,100 Tourismusverband Dahme Seen e.V. AVERAGE LENGTH OF STAY 2.3 days www.dahme-seen.de Tourismusverein Frankfurt Oder e.V. www.frankfurt-oder-tourist.de

* not including camping 26 Publication details

Publisher and project sponsor Picture credits TMB Tourismus-Marketing Brandenburg GmbH Cover Tourism cluster management TMB image library/Martin Kirchner/fischundblume Am Neuen Markt 1 Page 2 14467 Potsdam TMB image library/Yorck Maecke/rent a floss www.tourismuscluster-brandenburg.de Page 3 Text and editorial work TMB image library/Joachim Boldt/SPSG, TMB image library/Blacky Schwarz, Patrick Kastner fischundblume Dr. Andreas Zimmer Page 4 Lynn Ciminski istockphoto/Lisa-Blue Katrin Hellmann Page 7 In the interest of better readability, this publication does not include references to both TMB image library/York Maecke, istockphoto/monkeybusine male and female terms. All terms used throughout to denote persons refer to both men Page 8 and women. istockphoto/macgyverhh, istockphoto/andresr, istockphoto/oranhall

Design Page 9 FISCHUNDBLUME DESIGN Yvonne Berthold & Katrin Hellmann GbR TMB image library/Paul Hahn www.fischundblume.de Page 10 istockphoto/Eduard Andras Printing Brandenburgische Universitätsdruckerei und Verlagsgesellschaft Potsdam mbH Page 12 www.bud-potsdam.de istockphoto/Achim Prill, istockphoto/Susan Chiang, TMB image library/Paul Hahn, TMB image library/Blacky Schwarz Year of publication Page 13 2016 (updated edition) TMB image library/Frenkel/SPSG TMB image library/Stradtmann, TMB image library/ Sources Paul Hahn Page 4 Page 14 1) State Statistical Office of Berlin-Brandenburg, dwif Consulting GmbH 2013 TMB image library/Wolfgang Ehn, TMB image library/Kur- und Freizeit Belzig GmbH, 2) State Statistical Office of Berlin-Brandenburg TMB image library/Kur- und Freizeit Belzig GmbH, istockphoto/Imgorthand, istockpho- 3) GfK/IMT DestinationMonitor Deutschland, Brandenburg to/Stephan Zabel Page 5 Page 15 4) GfK/IMT DestinationMonitor Deutschland, State Statistical Office; Map: GfK/IMT Twin Design/Shutterstock.com Geomarketing,Design: Institute for Management and Tourism Page 17 5) GfK/IMT DestinationMonitor, German Federal Statistics Office istockphoto/Nikada 6) TMB Tourismusmarketing-Brandenburg GmbH Page 18 Page 6 shutterstock/Benoit Daoust 7) State Statistical Office of Berlin-Brandenburg Page 19 Page 7 shutterstock/Olivier Le Moal, TMB postcard 8) State Statistical Office of Berlin-Brandenburg Page 20 Page 8 shutterstock 9) For development and significance of food industry, synthetics and chemicals, metals and tourism industries specific to the Brandenburg cluster region 2008–2012, please Page 21 see: www.mwe.brandenburg.de/media.bb2.a.5599.de/2014_ Brandenburgspezifische- Twin Design/Shutterstock.com, tanuha2001/Shutterstock.com Cluster_Kurzbericht_Monitoring_Endfassung.pdf) Page 23 10) dwif 2013 TMB image library/Paul Hahn, TMB/Beate Wätzel, istockphoto/Izabela Habur, istock- Page 9 photo/Yuri 11) Study "Economic Factors in Water Tourism", a joint project of the Chambers of In- Page 25 dustry and Commerce in Brandenburg and Berlin with the support of the Ministry for TMB image library/Paul Hahn, TMB image library/Blacky Schwarz, TMB image library/ Economic Issues and Energy, the Water Sports Marketing Board of Berlin-Branden- Steffen Lehmann burg and the Water Sorts Trade Fair Boat & Fun. 12) Bicycle traffic analysis for Brandenburg 2011 Page 10 13) Brandenburg Ministry for Economic Issues and Energy. Economic situation for camping businesses in Brandenburg, basic research 2014 14) VCB seasonal survey 2013 15) dwif 2013; the difference in the annual total gross revenue results from the diffe- rent methods used in the studies involved. Page 11 16) For development and significance of food industry, synthetics and chemicals, me- tals and tourism industries specific to the Brandenburg cluster region 2008–2012, ple- ase see: www.mwe.brandenburg.de/media.bb2.a.5599.de/2014_ Brandenburgspezi- fischeCluster_Kurzbericht_Monitoring_Endfassung.pdf) Page 12 17) GfK Travelscope identified target groups 18) State Statistical Office of Berlin-Brandenburg 07/14 Page 15/16 19) 20) 21) Brandenburg Tourism Academy, www.q-deutschland.de (July 2015) Page 18 22) GfK/IMT DestinationMonitor Deutschland 23) Institute for Management and Tourism (IMT), 2011 24) GfK/IMT DestinationMonitor Deutschland Overview tourism map of the state of Brandenburg

Mecklenburg- Western Pomerania / Hamburg Rostock Uckermark Prignitz

Lower Saxony RuppinerRuppin LakeSeenland BarnimerBarnim RegionLand Saxony- Anhalt Küstrin-Kietz Havelland Oder-Spree Hannover Lake District

Brandenburg Berlin Frankfurt/ City Oder Magdeburg Potsdam POLAND Frankfurt/Oder Dahme Lake District

Fläming Dessau Spreewald Halle/Leipzig

Cottbus Elbe- Public transport in Elster LoNiederlausitzwer Berlin-Brandenburg Land Lusatia www.vbb.de rlitz Lausatian Saxony Lake District

Dresden