royal cyclist-friendly leisurely charming diversified authentic trusted vibrant natural high quality focus on water sports family-friendly relaxing Close to Berlin sustainable straightfoward making time barrier-free unique tradition-conscious unwinding dependable balancing active active inspiring genuine convincing creative luxurious faithful to tradition staging enrichingcalming ecological fascinating culture family-friendly nature-oriented cultured trendy attractive balancing mystical wild TOURISM IN BRANDENBURG Facts, fi gures and statistics THE GERMAN CAPITAL REGION excellence in tourism 2 CONTENT Tourism in Brandenburg – a success story 4 A high-revenue sector employing a large number of people 8 A powerhouse for added value and employment 9 Brandenburg is the capital region 12 Quality: classifi cation and certifi cation 15 The core market: Berlin 17 Brandenburg: the visitor's point of view 18 A distinctive profi le: Brand makes it possible 19 Imprint 27 3 92.3 million Day trips within and into Brandenburg every year Tourism in Brandenburg – a success story The number of overnight stays has more than doubled since the 1990s and the number of guests has almost even tripled. On top of that, there are close to 92.3 million day trips within and into Brandenburg. Overall, this means approximately 4.3 billion euros in revenue from the tourism sector.1 Tourism revenue . billion € . billion € Overnight accommodations Employees in the tourism sector > 10 beds subject to social insurance contributions or who are marginal part-time 27.63 25.32 mill. tot. 23.58 mill. tot. mill. tot. 15,7 12,1 13,8 , , > , Growth in overnight Grey market The official statistic includes overnight stays only in establishments providing at least accommodations 10 beds. Since 2012, numbers from the "grey market" are available as well (i.e. overnights in non-commercial private facilities with fewer than 10 beds) in Brandenburg 1992–2014 ² (collected for guests who reside at least 50 km away). 11.93 (overnights in millions) 11.48 11.52 11.06 10.25 10.69 9.93 10.17 9.53 9.55 9.09 9.19 9.25 9.38 8.61 8.45 8.05 8.14 8.02 7.55 6.5 4.63 4.85 2011 2012 2013 2001 2010 2014 1997 1992 1995 1993 1994 1999 1996 2007 1998 2002 2005 2003 2000 2004 2009 2006 2008 4 Tourism intensity for day trips and overnight stays (per 1000 residents) 4 92.3 million Day trips within and into Schleswig- Hamburg Schleswig- Mecklenburg- Mecklenburg- Western Pomerania Brandenburg every year Holstein 8,238 Western Pomerania Holstein 8,289 21,271 Hamburg 31,581 9,741 8,510 Bremen Bremen 9,918 6,434 Berlin 4,164 Berlin Lower Saxony Saxony- 8,740 Anhalt Brandenburg Lower Saxony Saxony- North Rhine- 6,943 Anhalt 7,134 9,129 9,412 Brandenburg Westphalia 8,991 9,986 5,771 North Rhine- Westphalia Thuringia Hessen 3,565 Saxony 10,378 Saxony 6,875 Thuringia 10,657 Rhineland- 7,569 Hessen 8,218 5,705 Palatinate Rhineland- 8,222 Palatinate Saarland Saarland 7,776 4,406 Bavaria 3,743 9,090 Baden Wurttemberg Day trips Bavaria Overnight stays Baden 9,623 7,090 < 5,000 Wurttemberg < 5,000 6,524 5,000 bis 7,999 5,000 bis 8,999 8,000 bis 8,999 9,000 bis 19,999 > 9,000 > 20,000 Overnight stays by residents in prevention and rehab clinics (official statistics) are included in the calculations, Exceptions due to data anonymity: Berlin, Bremen, Hamburg – in these cases, tourism intensity is a minimum estimate. Tourism intensities in 2013 Comparison between Brandenburg and Germany (per 1000 residents) 5 BrandenburgBrandenburgBrandenburg GermanyGermanyGermany 9,1299,1299,1297,2537,2537,253 9,9869,9869,9868,2408,2408,240 19,11519,11519,11515,49315,49315,493 DayDay tripsDay trips trips OvernightOvernightOvernight stays stays stays TotalTotalTotal number number number of of days days of days Brandenburg Brandenburg Germany DieDie Übernachtungen ÜbernachtungenDie Übernachtungen der der Inländer Inländer der Inländer in in Vorsorge- Vorsorge- in Vorsorge- und und Rehakliniken Rehakliniken und Rehakliniken (amtlich (amtlich (amtlich erfasst) erfasst) erfasst) sind sind in in densind den Berechnungenin Berechnungen den Berechnungen inbegriffen, inbegriffen, inbegriffen, Quelle:Quelle:OvernightGermany Quelle:GfK/IMT GfK/IMT stays GfK/IMT DestinationMonitor,by DestinationMonitor, residents DestinationMonitor, in prevention Deutschland Deutschland and rehab Deutschland clinics Statistisches Statistisches (offi Statistischescial statistics) Bundesamt Bundesamt areBundesamt included in the calculations. 9,129 7,253 9,986 8,240 19,115 15,493 9,129 7,253 9,986 8,240 19,115 15,493 Day trips Overnight stays Total number of days Day trips Overnight stays Total number of days Die Übernachtungen der Inländer in Vorsorge- und Rehakliniken (amtlich erfasst) sind in den Berechnungen inbegriffen, Quelle: GfK/IMT DestinationMonitor, Deutschland Statistisches Bundesamt Die Übernachtungen der Inländer in Vorsorge- und Rehakliniken (amtlich erfasst) sind in den Berechnungen inbegriffen, Quelle: GfK/IMT DestinationMonitor, Deutschland Statistisches Bundesamt 5 Comparison of the number of overnight stays 6 With such growth, Brandenburg is the leader among the non-city states in the Germany tourism industry. The demand in off-season business has also showed gains. 1,717,634 Summer 1,522,341 1,343,466 1,211,716 1,172,346 2014 903,324 1,241,400 1,212,885 2004 2014 1,088,159 1,053,892 906,618 2004 680,354 APR MAY JUN JUL AUG SEP Winter 665,767 576,080 546,379 2014 501,099 2013 2004 2003 537,090 427,951 405,252 375,311 DEC JAN FEB MAR Top 8 for overnight stays by foreign guests 7 Country of origin 2006 2010 2013 2014 Overall foreign 620,273 755,180 830,627 912,639 From Europe 496,218 640,876 736,814 792,610 Key source markets Poland 59,146 83,731 151,366 165,342 The Netherlands 104,257 117,120 119,023 127,217 Denmark 28,592 45,329 50,816 51,952 United Kingdom 36,421 40,454 42,259 51,062 Switzerland 20,623 32,121 51,306 50,852 Austria 22,276 36,615 31,057 38,123 Czech Republic 9,888 31,059 29,296 36,858 Sweden 30,442 37,702 33,808 33,721 6 Destinations in Brandenburg 2014 by overnight stays 8 Region 2014 +/- zu 2013 Oder-Spree Lake District 2,059,828 0% Spreewald 1,564,978 +7.9% Ruppin Lake District 1,437,573 +0.9% Fläming 1,215,121 +7.8% Potsdam 1,035,804 +3.2% Havelland 964,472 +7.4% Dahme Lake Region 939,916 +3.8% Uckermark 884,213 +2.7% Barnimer Land 821,529 +1.5% Lausatian Lake District 331,429 +7.8% Prignitz 291,957 +1.3% Elbe-Elster-Land 221,346 +1.8% Lower Lusatia 167,503 -0.1% Municipality 2014 Potsdam 1,035,804 Rheinsberg 535,504 Burg (Spreewald) 500,009 Templin 330,549 Bad Saarow 323,148 Also ranking high in tourism intensity (overnight stays per resident) are Halbe 307,434 places such as Lindow, Joachimsthal, the Boitzenburg district and Stechlin. Senftenberg 283,557 This highlights the importance of tou- Bernau bei Berlin 264,399 rism in these rural areas. Grünheide (Mark) 258,299 Werder (Havel) 244,575 7 4.3 billion � Annual gross revenue in 2014 A high-revenue sector employing a large number of people The tourism industry makes a considerable contribution to the added va- lue and the infrastructure of the regions. The industry provides employ- ment for 60,000 people working for more than 10,000 companies. Visitors to the state of Brandenburg spent 4.3 billion euros in 2014. 9 Services Approx. billion € Hospitalit accoodation and food drin Approx. billion € etail Approx. billion € 10 ltre and leisre facilities eg ses siing pools sports and entertainent transportation paring fees etc 8 4.3 billion � +11.9% Annual gross Employees in the tourism sector subject revenue in 2014 to social insurance contributions from 2008–2012 A powerhouse for added value and employment On the water ¹¹ Whether it's the River Havel, Scharmützelsee or The Lausatian Lake District: waterway tou- rism in Brandenburg and even in Berlin is booming and grosses an annual revenue of close to 200 million euros. million € , Charter tourists for boat rentals » otor boats and berth rentals , » . € million € Person das Dail spending otal annal revene million € fro atera toris , on boat tors Canoe rental visitors » million € , » . € fro iscellaneos Person das Dail spending not incl boat rental In addition to charter vacationers and canoe rental visitors, numerous boating enthusiasts come to spend time with their own watercraft. On top of that is the revenue generated from daily rentals of open motorboats, sailing boats, pleasure craft and others that haven't been included to date as well as revenue from sources that aren't directly from boat tourism, such as services related to boating and tourism. Companies are looking optimistically to the future. A drop in demand is not expected in the near future. Cycling ¹² The Spree, Oder-Neisse, Berlin–Copenhagen, Berlin– Usedom, the Elbe and the Gurken cycle routes are the ≈ . €/day most used by cycling tourists to the State of Branden- for lodging and accoodation . Mio. € burg. Guests typically spend up to two weeks on the ≈ . € per day hrlicher sat route, with close to a third spending up to three days. Spending per drch bernachtende Opportunities to visit historical sites or attractions is a ccling torist ≈ . €/day adreisende i key factor in the choice of the destination. Swimming, for food and and randenbrg paddling or hiking are also important activities for cyc- other activities ling tourists. 9 Camping 13 Hot spots for camping enthusiasts include the Oder-Spree Lake District, the Spreewald and the Havelland region.