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Connecting Brands with Customers Who Matter Most

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Connecting Brands with Customers Who Matter Most Connecting brands with customers who matter most As at October 31, 2017 CONNECTING BRANDS WITH THE MOST VALUABLE AUDIENCE 73% of Malaysian homes have Astro. Astro dominating viewing 2 Mil homes subscribe to share across races. HD. Strong Dominating Audience Viewing Base Share Viewers’ High Loyalty Purchasing Power Astro viewers are loyal. Astro households are They spend more time affluent; they matter more watching Astro content to marketers. than FTA. SERVING 5.3 MIL HOUSEHOLDS WITH 73% PENETRATION 2 Mil HD homes | 702K connected homes Astro Subscriber Composition by Race Astro Household Penetration by Race Total Astro Subs : 5.3 mil homes (Postpaid + NJOI) Total TV HH 5.3mil 7.2 mil Total 10% 73% 27% (incl Non Citizen) 3.3 mil 8% Malay 91% 9% 3.67 mil 988K Chinese 57% 43% 1.75 mil 19% 63% 438K Indian 88% 12% 498 k 565K Others 73% 27% 769 k Astro Non-Astro Malay Chinese Indian Others Source : Astro Data as of Oct’17 TV VIEWERSHIP SHARE ON THE RISE Pay-TV NJOI 189 73 61 28 Astro-branded channels HD channels channels channels TV Viewership Share Avg. Daily Viewers (mn) Avg. Time Spent/Day -3.6% -1.7% 13.9 13.4 +0.3pp 23% -9.8% +4.1% 8.2 3:53 3:49 77% 7.4 2:01 2:06 YTD FY17 YTD FY18 YTD FY17 YTD FY18 Astro FTA (1) Number of channels as at 31 October (2) Target Audience: Kantar Media, Dynamic TV Audience Measurement (DTAM). All Astro viewers. MULTI-PLATFORM ECOSYSTEM OF HOUSEHOLDS AND INDIVIDUALS # Entertainment 7.4mn Brand monthly unique 1 (1) visitors # Home Households Individuals 45mn 1Shopping social media fanbase # Radio 1Listenership (1) Monthly unique visitors are end of period figures (as at 31 October) referring to visitors to Astro’s digital platforms as sourced from ComScore CAPTURING THE OTT SPACE VIA ASTRO GO AND NJOI NOW • 18 free channels Astro subscribers with SVOD with Korean, (1) • Smart TVs will soon Malay & Chinese be able to enjoy Astro programmes on their big screens! coming Available Q4 FY18 soon Registered Users(2) (mn) App Downloads(2) (mn) Average Weekly Viewing (mins) +50% +49% +36% 4.2 197 1.5 132 1.1 2.8 3QFY17 3QFY18 3QFY17 3QFY18 3QFY17 3QFY18 NB (1) Selected Smart TVs (2) As sourced from iTunes, Google Play Store & App Annie (Oct 2017) (3) Cumulative as at 31 October (4) Data shown relates to Astro Go BUILDING ENGAGEMENT VIA ON DEMAND 20,000 hours of OD titles now available per month (up 4X since 2013) on multiple platforms 33% of OD viewing takes place from 3 – 6pm & 9pm – midnight Average viewing hours for OD homes is 2.5x linear homes (OD home: 60 hrs/week) PROVIDING DIGITAL FIRST MARKETING SOLUTIONS… • Catering to advertisers growing demand for digital adex solutions • Inventory across Astro’s digital assets and third- party partner publishers • Core offerings include: BRANDED VIDEOS SOCIAL PROGRAMMATI DISPLAY CONTENT MARKETING C ADS … to create value for brands by merging content and technology IGNITING SOCIAL INFLUENCER MARKETING… ROCKETFUEL NETWORK ROCKETFUEL RECORDS ROCKETFUEL TALENT CREATES CONTENT MAKES MUSIC MANAGES TALENT Grow owned-channel IPs, Grow music IP ownership Expand roster of 360o talent management of content through production and via signing of new stars, creator channels and publishing incubating new talent and creative services building regional footprint … through launch of Rocketfuel Entertainment, our digital talent management agency GO SHOP EXPANDS PROGRAM AND PAYMENT OFFERINGS Registered Customers(1) (000s) 39% 1,209 870 • Launch of new live celebrity-hosted programmes: Mei Yan Show and Go Awal • New partnership with Digi’s vcash to provide e-COD solution • Time slots for Go Shop programs on Astro channels 3QFY17 3QFY18 • Live streaming on social media e.g Facebook Live 4X daily LIVE SHOWS NB (1) Cumulative as at end October 2017 TRIBE FOCUSED ON SCALING REGIONALLY Registered Users(1) (mn) MOBILE-FIRST OTT FOR ASEAN • Built to serve connected millennials within the ASEAN region with fresh, curated +594% content across relevant genres including Tribe’s own Originals • Affiliate partnership with key 2.50 brands to create awareness & engagement, including Grab, Nestle, Tokopedia Average Time Spent (mins/week) • Landed in 4 countries 0.36 95 150 mins 3QFY17 3QFY18 mins 3QFY17 3QFY18 NB (1) Cumulative as at end October LEADING IN CREATION OF LOCAL VERNACULAR CONTENT.. SEPAHTU REUNION MAHARAJA LAWAK SURI HATI MR. PILOT ANUGERAH HERO SEORANG LIVE MEGA 2017 MELETOP ERA 2017 CINDERELLA 3.2mn 4.9mn 5.2mn 3.6mn 3.1mn viewership viewership viewership viewership viewership ASTRO C.G.M 2017 EVENING EDITION PRIME TALK RASIKKA RUSIKKA S3 292k 312k 260k 200k viewership viewership viewership viewership .. INCLUDING THE TOP GROSSING LOCAL MOVIES OF ALL TIME Gross Box • Abang Long Fadil 2 (ALF2) recently emerged as the highest grossing local movie ever at Office the Malaysian box office • Astro has released four of the Top 5 local RM18mn movies of all time with Polis Evo (2015), The Journey (2014) and Ola Bola (2016) ..AND THE LONGEST RUNNING SINGING REALITY SHOW Now in its 14th season, Akademi Fantasia (AF) has been recognised in the Malaysian Book of Records as the longest running singing reality TV show in Malaysia Viewership 2.5mn TV ratings DTAM Kantar Media Digital Views 9mn+ Across all Gempak.com.my platforms Social Media Reach Page Views Voting On Demand 21mn 1mn+ 515k 34k Average per week AF related articles on Gempak 90% SMS vs. 10% online voting Titles viewed on STB & Astro Go CHAMPIONING CROSS BORDER CONTENT VERTICALS.. In October, BOO launched its first original series – 3 A.M. Bangkok Ghost Stories – a co- production with top Thailand horror content Horror Horror producer, Five Star Asian horror original Production. Asianseries horror and movies original series and movies • eGG Network is partnering with Moonton to present the first ever Mobile Legends Professional League (MPL) for mobile gamers in Malaysia and Singapore which offers a USD100,000 total prize pool. • 360° approach for maximum fan engagement, including a live finals event, broadcasting and eSports hosting on eGG Network with our talents, and The next wave of creating content around the tournament and its sports for millennials players to drive MPL as a story driven league. … to extend our footprint and regional reach.
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