Fox West Coast Theaters Now (April 16, 1930)
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: ' will THEATRES picture history be made by free and easy here’s why it’s full of stars who do things ... play parts here’s how • In THE handling of the new in this one picture. The stars Buster Keaton picture, Free act . not as in other “star and Easy, follow the instruc- casts” that have gone before . tions listed here. not just a “strut in front of the Give the balance of the cast camera,” these stars actually equal prominence with the star. play parts . that is one reason Keaton has one of the greatest that we must take full ad- assemblies of stars ever created. vantage of the names. Here is the billing that you are to follow Free and Easy with the greatest cast ever brought together in any picture— BUSTER KEA- TON, William Haines, Anita Page, Lionel Barrymore, Robert Montgomery, Trixie Friganza, Karl Dane, Dorothy Sebastian, Gwen Lee, John Mil- jan, Fred Niblo, Cecil DE Mille, and 100 other Metro-Gold wyn -May Merrymakers. Directed 1 Edward Sedgwick. If you use the M-G-fyJ^ - ‘-ljailgt 2 • ShkT'i" iu . .print a spot and get this cast on it. Give all of the names a break in your lobby display . and in all other advertising that you do. It has been found that the above billing . used in various cities where the picture has played . will build up the weekly gross into the big hit class. Follow thru! published by Fox West Coast Theatres los angeles, California HAROLD B. FRANKLIN president • general manager Howard Sheehan vice president Frank Whitbcck director advertising • publicity EDDY ECKELS editor associates C. J. VerWALEN KIRK (art) special representatives BERT ADLER, new york city DAVE DAVIDSON, Chicago H. E. JAMEYSON, bansas city BOB HARVEY, san francisco EDDIE FITZGERALD, Seattle price APR 16 < 25c > ten dollars the year ithbp a c i. n — ! — — — — NOW personal talks 9 concluded from one SPRING RELEASES TO with emotional people ... is that they become SET NEW RECORDS entangled ... in their own emotions. There- studio offerings are laden with golden fore a showman ... is a possibilities with outstanding features natural victim of con- fusion —especially so . including classics, comedies booked when inescapable prob- • WITH THE ad- lems are . hurtling Commencing with Easter studios which will have a vent of talking • pictures came the toward him. Week a dozen pictures are mighty strong appeal to the real Marie Dress- But—to realize his scheduled for release that show women will be Sarah & Son, ier. Her delight- every indication of possessing starring Ruth Chatterton. It ful artistry has own limitations . and won the acclaim record-breaking box-office qual- has the sort of punches that weaknesses ... is half of all critics and ities. Seldom is this number of will reach the heart of every elevated her to the battle. To antici- new heights of pictures available at one time. woman who sees it. pate his dilemma ... and popularity among Commenting on these pro- A box-office flurry will be the fans. Again be prepared to struggle ductions Harold B. Franklin created by Light of in “Chasing Rain- Western with his problems . bows,” she com- said: “I have looked over the Stars wherever it is played, as is pletely dominates foresight. bookings and pictures that are do all this type of outdoor the work of all If he is a real available beginning other players. ... Easter western talkies. Critics, in pre- showman ... he will Week, and everything indicates As a sequel to Wings, Buddy V i o u s pictures, somehow manage ... to this part of the year ought to Rogers will be offered in Young have compared her mastery with that conquer his problems be the beginning of a record- Eagles. It has some mighty fine of the super-greats breaking era, if we can judge material in it . without losing a by from spectacular of the stage and the splendid product available.” as well as entertainment stand- screen, but in whit of . his emo- Among the foremost of “Chasing Rain- tional richness. these point. bows” her great productions is M-G-M’s Rogue A strong boxoffice title is versatility finds You are no dumb ani- further expression. Song which introduces Law- offered in Ladies Love Brutes. mal . resigned to She’s a hot bet rence Tibbett to the picture go- It stars George Bancroft, whose right now. One what comes. You are a ing public. For more than nine name always spells box-office. character who will man . you are a sell any picture. show- weeks this picture has been en- With the proper spirit and Don’t miss any man — with foresight. joying tremendous business at effort put back of these produc- opportunity to Use your brain . Grauman's Chinese in Holly- tions, of take advantage of . your one the most successful wood. her popularity. wit . your ingenuity. periods ever enjoyed by the F. Order by Mat Study your From the Fox Studios a suc- W. C. theatres should be es- Number 108 . problems closely—and with con- cessor to Sunnyside Up will be tablished. given in the latest Janet Gaynor fidence in your ability and Charles to understand — Draw Farrell vehicle. High Society Blues. These pop- on your fund of experi- trade paper ular players have another pro- ence ... to help you to duction which will find a strong understand. appeal to audiences. views song o Remember . that ----- Tt is prophesied by many that there is some solution the M-G-M picture Divorcee, my heart as an to every problem — starring Norma Shearer, will his return he found the pack- the something happens. duplicate Anna Christie at the age with C. O. D. charges of Make it happen your box-office. This picture is based EPOCHAL $24. They were paid. But by on the successful novel Ex-Wife. whom? way. But It is a gorgeous production and TREND Inquiries developed the fact a story every one will under- FEATURE that when the Remember . shipment came that no stand and appreciate. Morrison was alone and ac- one man . Indications are that of the times was ever so During this period a western ® Song cepted it, paying the driver in . O’ My Heart, John profound that an- that will create history at the McCor- cash. mack’s first picture other man . which has # When we read some of the could not box-office is The Arizona Kid “You see suh,” said Morri- been made in both standard advance information on contribute to his with Warner Baxter. It is a son, “ah hears you talking width and Grandeur by Fox, Grantland Rice’s Spartlights, knowledge. If you follow-up of the exploits of the about some fool package, and I Cisco will be one of the outstanding where they tell us they are go- have reached the bot- Kid made famous in Old knows you want it so ah just productions of the year. So you ing to show the world how tom of your bag of Arizona. digs down in the ol sock.” Those might know what the industry homeless canines are trained to tricks ... if you have points which have not played Montana is thinking of it and that you perform some of the most dif- tried every stunt you Moon with @ Can You imagine a verse Joan might be prepared when you ficult of feats, we wonder why know Crawford have a real box- sprouting in Seattle. Such ... to drag the will show this picture, we are some one has never built a sub- office attraction headed their oddities are rare from that sec- melting public ... in quoting for you the tribute ject for the screen divulging the way. tion. In view of the fact it was off the sizzling streets given it by Variety. This might secret of how blondes can go so It is claimed by many who accompanied by ten bucks, we, . into your cool ordinarily be called their many days without food thea- have seen Universal’s All Quiet review, of course, can afford to publish ter—let another man's but you will realize it is more Doggone, can those dames eat? On The Western Front that it. It comes from of a tribute than a Hal Elias of ingenuity aid you. this is the finest war picture review after M.G.M., and here it is. you have finished reading Sil- No Matter what position Do not be afraid ever made. It will have its pre- # verman’s to use the miere at the CARTHAY CIRCLE, views: you hold in the Fox organi- I've other man's " scanned your musings This is Hollywood, with an not merely a matter of zation there is something wrong Concerning Showmen plus and . ideas when admission John — they McCormack singing 1 1 songs, Pix and price of $1.50 during the run. but a film that’s going with you if you fail to become harmonize . to reap. Fox: Such with the This studio has and will surprise many in imbued with the spirit of co- needs of your picture, as everyone knows, commun- the trade by the manner in which it And Inspiration is based on the famous book operation that permeates the beckoned ity. You know has molded what might easily have I heard your organization. her call bearing the same name. More become so much sentimental sop into patrons. You a charming know than a background for the Irish Witness the case of Charles Stunts? Yea million copies of the —I've copped ’em all! what they tenor. It is spiced by more inter- Thanks need.