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in NAMRATA SHIRODKAR Entrepreneur and fi lm producer Before Namrata Shirodkar took on the responsibil- ity of running her megastar husband Mahesh Ba- bu’s production house, she was Femina Miss India B(1993) and acted in fi lms like Bride And Prejudice (2004) and Pukar (2003). “I handle various depart- ments, like Mahesh’s endorsements, marketing, costumes, graphics and putting teams in place. My day starts at my home offi ce, where I bridge the gap between all these different aspects and put projects together,” she says. Shirodkar and her husband are actively involved with the NGO Grammam (The Village) Foundation that works on the upliftment of two villages, Siddhapuram and Burripalem, in Andhra Pradesh and Telangana. Shirodkar also has two young children and, like most young mothers, has had to evolve her look over the years. “Over- dressing feels like a chore to me. I pay a lot of attention to clean cuts and lines. I know people say this often, but I do like the classics—white shirts and denims—that I can repeat without stressing.” STYLE INFLUENCES: “Growing up, I loved Christy Turlington’s casual approach to dressing. I loved that laidback, ’90s vibe. These supermodels were on the biggest magazine covers but there was something so carefree about them. I would even add Helena Christensen, Tyra Banks, Cindy Craw- ford and Naomi Campbell to that list.” WARDROBE ESSENTIALS: “Wide-leg trou- sers are a big part of my wardrobe. Max Mara has the most fl attering cuts. I love a crisp white shirt— Dior does great ones. I recently experimented with Gucci’s slim-fi t jeans and they’ve become a sta- “Overdressing feels like a chore ple now. When it comes to Indian evening wear, anarkalis are elegant, manageable and very prac- to me. I pay a lot of attention tical. You’ll never see me in a sari—Tarun Tahil- to clean cuts and lines” iani, Shantanu & Nikhil and Divya Reddy make anarkalis that fi t me like a glove. When you have —NAMRATA SHIRODKAR two kids, you’re always carrying a lot more than you need. My favourites bags are the Chanel 2.55 bag, the classic Louis Vuitton monogram tote and the Hermès Birkin—they’re all very versatile.” > ANAMIKA KHANNA SILK BLOUSE, ON NAMRATA: BAR, HYDERABAD. OLIVE BISTRO COURTESY: LOCATION RAJAPATHRUNI. TANUJA HAIR AND MAKEUP: 232 VOGUE INDIA OCTOBER www.vogue.in.

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