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Capone's Cellar Dave Formosa the PublicanThe Alliance of Beverage Licensees Summer 2011 Capone's Cellar Event Promotion & Planning for Your LRS Drinks by Design Bolstering Your Food Sales Standing Up for Public Safety 40026059 # AGREEMENT AGREEMENT becausewe know: IT TAKESA REAL SET OF BERRIES TO BREW PINK BEER. IT’S GOOD TO BE HERE . INTRODUCING Our ultra-refreshing and award-winning False Creek Raspberry Ale. WASSERMAN + PARTNERS ADVERTISING CYAN TRIM: 8.5” x 11” PRINT METHOD: - MAGENTA GIB C19381 BLEED: .125” SCREEN/RES: - YELLOW LIVE: - HI RES FILE BLACK April 1, 2011 12:18 PM VISIBLE: LASER @ 100% GIB-P19381_FCRA_PublicanAd FINISHED: - SCALE: 1 : X On the Cover Capone's Cellar Dave Formosa Quarterly Publication for the Alliance of Beverage Licensees 26 200-948 Howe Street, Vancouver, BC V6Z 1N9 T 604-688-5560 F 604-688-8560 Toll free 1-800-663-4883 [email protected] www.ablebc.ca 2010-2011 Board of Directors President Al McCreary Past President Al Arbuthnot Vice President Jonathan Cross 10 16 28 38 Vice President Poma Dhaliwal Vice President LRS Salim Karim Vice President LP Matthew MacNeil the Treasurer Roger Gibson Executive Director Raechelle Williams Directors Brady Beruschi, Al Deacon, Mariana Fiddler, Mike Jahnke, John Lepinski, Ronnie Paterson, Kurt Pyrch, Danny Rickaby, Grant Smith, Stan Sprenger PublicanSummer 2011 Director at Large Dave Crown Designed, Produced & Published by: EMC Publications Features Departments 19073 63 Avenue, Surrey BC V3S 8G7 Ph: 604-574-4577 1-800-667-0955 Fax: 604-574-2196 10 Event Promotion & Planning 4 President's Message [email protected] 16 Drinks By Design www.emcmarketing.com 6 Spotlight on Rum Publisher Joyce Hayne 19 Increasing Server Tips 8 Wine Report Designer Krysta Furioso Copy Editor Debbie Minke 20 Bolstering Your Food Sales 23 What's New? ABLE BC Editor Vanessa Harris 24 Wine Shield 32 Product Showcase Copyright EMC Publications 26 Profile - Capone's Cellar 33 BCHF Update PUBLICATIONS MAIL AGREEMENT NO. 40026059 28 Standing Up for Public Safety 34 LCLB Report RETURN UNDELIVERABLE CANADIAN ADDRESSES TO CIRCULATION DEPT EMC PUBLICATIONS 31 Hiring Tips 35 LDB Report 19073 63 AVENUE SURREY BC V3S 8G7 36 Addition by Subtraction 37 Names in the News email: [email protected] 38 Plant Power 43 Human Resources 40 What to do When Your Profits Fall Short 44 Liquor Sales & Trends The statements, opinions & points of view expressed in 42 Focus and Make Every Shift Rock published articles are not necessarily those of ABLE BC. Advertisers are not necessarily endorsed by ABLE BC. 46 Fossil Fuels Beer President's Message Al McCreary, President, ABLE BC The "de-facto prohibition" continues. I've had Christy Clark, our new Premier, is working hard to WorkSafe BC is holding hearings in June on late numerous calls from many areas of BC, but the fulfill her campaign promises from the leadership night employees, and the association will be majority have been from the Lower Mainland. race. The new minimum wage legislation has been making presentations to protect our businesses. The police presence around pubs and liquor passed, taking effect May 1, and your association We encourage members to attend hearings in primaries continues in parking lots and on the succeeded in getting a special liquor server rate. their regions. streets. There appears to be no end to the zero The HST referendum has been announced, and the In closing, the ABLE Board and I wish to personally tolerance enforcement. mail-in ballots are due by June 24. The question is thank Kim Haakstad for her valuable contributions Your association is pressing hard to meet with the clear: "Do you want one tax - the HST, or two taxes to our association over the last three years. We new Minister, Shirley Bond, to get her perspective - the GST and PST?” If the people decide to return wish her success in her new position as Deputy on these issues. At the same time, we will to the old system, former PST employees will have Chief of Staff, Operations in the Premier's Office. present our members’ issues and concerns. Zero to be rehired ($30 million cost) and the province A special thanks to Hilda Strohan, member tolerance and police discretion are still our biggest will have to repay the federal government $1.6 services, and Vanessa Harris, administrative problems. The House will be sitting in May, and billion, all at the taxpayers’ expense. Our liquor assistant, for stepping up to the plate and some changes are planned for the .05 legislation tax will increase from 12% to 15%. I encourage keeping the association's issues moving forward (ABLE has not seen the draft legislation). you to vote to maintain the HST. while we wait for our new executive director to The "I'm not a criminal" campaign encourages the Trade practices and our relationship with suppliers start in June. While we work our way towards public and members to contact their local MLA to is under review by the LCLB. The association wants summer, the association is continuing to work on demand changes to the .05 legislation, as public to move slowly on any changes, knowing that changes to the .05 legislation, a designated driver support is essential for any changes to be made. once a revision is made, we will never go back. program, and other changes to assist in keeping Casual drinkers are not the problem, whether they However, with the pressures on our businesses at our businesses viable. are on the way home from work or attending a this time, any help with advertising, promotional special occasion with their family. products, and sales can only be a benefit. 4 The Publican WHAT’S YOUR THREE OLIVES Spotlight on Rum by Shawn Soole With the recent explosion of tiki culture in the nutmeg, cinnamon, and cloves, and offsetting The New World rums are catching up, but have cocktail world, particularly in Canada, we are them by using more interesting ingredients like a little ways to go to cut the same niche that the seeing the re-exploration of rum in bars. Palates sarsaparilla root, kola nut, and even juniper berry. older brands have. The move away from sweetness to more complex the world over are expanding so rapidly that the Just like other spirit sectors, especially vodka, flavours creates a more balanced spirit to mix with standard spirit is constantly evolving to meet the rum will have its spike with the flavour craze, but and therefore it is used more often. expectations of the general public, and of course, it will eventually hit an equilibrium that will see the bartender. Rum has also had a lot of success Rum is being produced the world over these days. the weak fall and the stronger flavours stay and with flavours. Starting with spiced rum, producers It was the first spirit distilled in the US, and the be popularized. With the constant, evolving bar have been creating great products for decades. resurgence in the Boston region for the rebirth industry of up and downs, what is popular today Flavoured rums are more than an additive to your of classic rum has taken hold. Rum doesn’t need may not be tomorrow. From a bartender’s point standard Mojito; they can be the next stepping to be made on a small Caribbean island; it can be of view, look for the obscure and be creative. stone to cocktail evolution. made wherever sugar cane is produced, shipped, Learn how to mold and bend the flavours and Spiced rum is the original flavoured offering from or processed. If you have a still and can get your idiosyncrasies in the rum to work for you and the the rum family. Rums have been spiced with hands on some molasses, then you can make rum. drink. Help spiced rum get out from the shadow local Caribbean spices for centuries, usually to Most rums have been made in the Caribbean for of the flavoured vodka scene and shine through. mellow rough “pirate” rum with vanilla, cloves, hundreds of years and have that family name, and cinnamon. Spiced rum is beginning to make location, history, or classic rum background that Shawn Soole is Executive Bar Keep at Clive’s Classic Lounge. a bit of resurgence in the industry, changing its makes them the mainstays of bars everywhere. reputation for being the immoral, sickly sweet tipple of the young. Distillers are looking for balanced, focussed flavours that can be enjoyed Rum Market on the rocks or in a cocktail. New World and Old World rum distillers are combining their skills to Sales in Litres source the best rum to start and then the most 2009 2010 % Change Licensee Sales flavourful spices to infuse into their styles. Captain Amber Domestic 1,140,271 1,165,771 2.2% 5.9% Morgan and Sailor Jerry are two of the best known spiced rums on the market, while distillers such as Import 652,779 702,369 7.6% 6.2% New Orleans Rum and Rogue are throwing their Dark Domestic 480,523 429,772 -10.6% 9.4% hats in the ring and competing with their versions Import 187,998 187,675 -0.2% 4.4% of this old, underappreciated style. New style spiced rums are allowing bartenders White Domestic 1,817,919 1,656,706 -8.7% 12.2% to mix with a more balanced spirit, not one that Import 114,336 105,683 -7.6% 13.6% has traditionally had a mass of sugar, caramel, and molasses added to it to make it palatable. More producers are staying away from the vanilla Total Rum Sales 4,393,816 4,247,975 -3.3% 8.9% forward flavours and going for more of the actual “spice” notes in the process, such as the classic AWARD WINNING VODKAS IMPORTED FROM ENGLAND Three Olives Vodkas are available in British Columbia from The Kirkwood Group.
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