Il Report Del Week Report Del Weekend

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Il Report Del Week Report Del Weekend IL REPORT DEL WEEKEND (19-22/04) Numeri e confronti dal box office nazionale ed estero FOCUS: IL BOX OFFICE NELLE AGENZIE PER GENERE E NAZIONALITA’ -primo trimestre 2018- Come già anticipato il primo trimestre è stato di segno negativo rispetto all’analogo periodo del 2017 per nove agenzie su dodici. GBO PER AGENZIA - PRIMO TRIMESTRE 2018 Agenzia Incasso % sul tot. Diff. 18/17 LOMBARDIA 39.176.569 20,15% +0,04% LAZIO 31.496.201 16,20% -1,77% VENETO 21.622.863 11,12% -4,92% EMILIA ROMAGNA 20.252.498 10,42% -2,57% CAMPANIA 14.895.893 7,66% -20,48% PIEMONTE 14.647.883 7,53% -5,53% TOSCANA 14.224.866 7,32% +0,77% PUGLIA 10.689.481 5,50% -6,43% MARCHE 9.388.448 4,83% -0,94% SICILIA 8.921.345 4,59% -28,79% LIGURIA 5.655.520 2,91% -4,40% SARDEGNA 3.469.255 1,78% +0,54% 194.440.821 100,00% -5,57% Tra le agenzie crescono Toscana (+0,77%), Sardegna (+0,54%) e Lombardia (+0,04%) mentre quelle con le diminuzioni più significative sono Sicilia (-28,79%) e Campania (-20,48%). Nel 2017 “L’ora legale” e “Mister Felicità”, i primi due incassi italiani dell’anno usciti in sala a gennaio, avevano registrato i loro risultati migliori rispettivamente presso le aree di queste due agenzie (31,03% dell’incasso per il film di Ficarra e Picone in Sicilia; 39,62% in Campania per il film di Siani). % GBO PER GENERE E AGENZIA – 1° TRIMESTRE 2018 % EMILIA genere sul tot. CAMPANIA ROMAGNA LAZIO LIGURIA LOMBARDIA MARCHE PIEMONTE PUGLIA SARDEGNA SICILIA TOSCANA VENETO ANIMAZIONE 8,91% 6,81% 8,80% 8,54% 9,95% 9,16% 9,78% 9,79% 7,37% 11,82% 7,91% 9,19% 9,81% AVVENTURA/AZIONE 16,94% 13,64% 17,62% 13,18% 16,63% 19,01% 17,29% 18,33% 15,14% 18,92% 16,86% 15,99% 20,50% BIOGRAFICO 0,63% 0,37% 0,66% 0,71% 1,51% 0,48% 0,67% 0,62% 0,48% 0,98% 0,65% 0,75% 0,59% COMMEDIA 20,27% 28,55% 17,55% 28,05% 19,59% 15,87% 23,36% 18,17% 23,02% 14,89% 20,13% 20,14% 13,70% DOCUMENTARIO 1,29% 0,81% 1,37% 1,37% 1,42% 1,26% 1,33% 1,16% 1,20% 1,25% 1,09% 1,39% 1,62% COPYRIGHT CINETEL - Vietata ogni duplicazione o cessione a terzi anche a titolo gratuito. DRAMMATICO 38,23% 39,02% 39,37% 35,75% 36,80% 38,98% 35,96% 38,04% 40,53% 37,26% 40,15% 38,17% 38,58% FANTASTICO 8,09% 5,42% 8,77% 7,89% 8,94% 9,17% 6,57% 8,21% 5,42% 6,96% 6,89% 9,02% 9,35% HORROR 2,42% 3,17% 2,51% 1,86% 2,03% 2,37% 2,27% 2,15% 3,20% 3,99% 3,52% 2,09% 2,17% MUSICALE 0,37% 0,21% 0,28% 0,44% 0,41% 0,32% 0,31% 0,43% 0,38% 0,36% 0,18% 0,67% 0,42% STORICO 0,02% 0,01% 0,00% 0,01% 0,02% 0,04% 0,01% 0,02% 0,01% 0,01% 0,02% 0,01% 0,03% THRILLER 2,49% 1,76% 2,63% 1,86% 2,30% 3,02% 2,00% 2,78% 3,01% 2,94% 2,40% 2,19% 2,83% WESTERN 0,35% 0,23% 0,44% 0,33% 0,39% 0,31% 0,44% 0,32% 0,25% 0,63% 0,21% 0,39% 0,40% Tra i generi vince il “drammatico” sia in generale in Italia che anche in tutte le agenzie. Il genere “commedia”, come di consueto, è comunque molto gradito nelle aree del centro-sud dove è il secondo preferito (ad eccezione della Sardegna) a differenza del nord Italia dove invece è terzo dopo il genere “avventura/azione”. % GBO PER GENERE E AGENZIA: DIFF. SUL TOTALE ITALIA – 1° TRIMESTRE 2018 % EMILIA genere sul tot. CAMPANIA ROMAGNA LAZIO LIGURIA LOMBARDIA MARCHE PIEMONTE PUGLIA SARDEGNA SICILIA TOSCANA VENETO ANIMAZIONE 8,91% -2,10% -0,11% -0,37% +1,04% +0,26% +0,87% +0,88% -1,54% +2,91% -1,00% +0,28% +0,90% AVVENTURA/AZIONE 16,94% -3,30% +0,68% -3,76% -0,31% +2,08% +0,35% +1,39% -1,80% +1,98% -0,07% -0,95% +3,56% BIOGRAFICO 0,63% -0,25% +0,03% +0,08% +0,89% -0,15% +0,05% -0,00% -0,15% +0,36% +0,03% +0,12% -0,03% COMMEDIA 20,27% +8,28% -2,73% +7,78% -0,68% -4,40% +3,09% -2,11% +2,74% -5,39% -0,15% -0,13% -6,58% DOCUMENTARIO 1,29% -0,48% +0,08% +0,08% +0,12% -0,03% +0,03% -0,13% -0,10% -0,04% -0,21% +0,10% +0,32% DRAMMATICO 38,23% +0,79% +1,15% -2,47% -1,42% +0,76% -2,27% -0,19% +2,31% -0,97% +1,92% -0,05% +0,36% FANTASTICO 8,09% -2,66% +0,68% -0,19% +0,85% +1,08% -1,52% +0,12% -2,67% -1,13% -1,20% +0,93% +1,26% HORROR 2,42% +0,76% +0,09% -0,55% -0,38% -0,05% -0,14% -0,27% +0,78% +1,57% +1,10% -0,32% -0,25% MUSICALE 0,37% -0,16% -0,09% +0,07% +0,04% -0,05% -0,06% +0,06% +0,01% -0,01% -0,20% +0,30% +0,05% STORICO 0,02% -0,01% -0,01% -0,01% +0,00% +0,02% 0,00% 0,00% -0,01% -0,01% +0,00% -0,01% +0,02% THRILLER 2,49% -0,73% +0,14% -0,64% -0,20% +0,53% -0,49% +0,28% +0,51% +0,45% -0,09% -0,30% +0,33% WESTERN 0,35% -0,11% +0,10% -0,01% +0,05% -0,03% +0,09% -0,02% -0,09% +0,28% -0,14% 0,04% +0,05% Vedendo più nel dettaglio i risultati regionali alla luce di quello nazionale si evidenzia come in Campania e Lazio il genere “commedia” registri la differenza positiva maggiore rispetto alla “quota Italia” (più di 7 punti in percentuale). Sempre in rapporto alla quota nazionale il genere registra invece i risultati peggiori in Veneto (-6,58), Sardegna (-5,39) e Lombardia (-4,40). In Campania il genere che registra performance minori rispetto alle quote nazionali è quello di “avventura/azione” (3,3 punti in percentuali in meno) così come nel Lazio (3,76 in meno). Lo stesso genere registra invece le performance migliori rispetto alla “quota Italia” in Veneto (+ 3,56 punti in % in più) e in Lombardia (+2,08 in più) mentre la Sardegna si conferma quale area che maggiormente risponde positivamente al genere “animazione” (+2,91 punti in % in più) rispetto alla quota nazionale. % GBO PER NAZIONALITA’ E AGENZIA – 1° TRIMESTRE 2018 % EMILIA Nazionalità sul tot. CAMPANIA ROMAGNA LAZIO LIGURIA LOMBARDIA MARCHE PIEMONTE PUGLIA SARDEGNA SICILIA TOSCANA VENETO ITA+COP 32,03% 44,09% 28,86% 40,50% 30,34% 26,43% 36,53% 28,83% 37,16% 26,29% 32,42% 33,40% 22,48% USA 51,47% 44,15% 53,32% 44,83% 51,87% 56,35% 47,94% 52,70% 46,96% 55,41% 53,08% 50,31% 57,94% ALTRI 16,49% 11,76% 17,82% 14,66% 17,79% 17,22% 15,54% 18,48% 15,88% 18,29% 14,50% 16,29% 19,58% Prevale, oltre che in generale in Italia, anche in tutte le aree delle dodici agenzie il cinema di produzione statunitense seppure con valori diversi a seconda della zona. Spinta anche da risultati locali molto importanti di alcuni film (in particolare “Una festa esagerata” e “Finalmente sposi”) la produzione italiana ha quasi eguagliato il risultato di quella americana nell’area dell’agenzia campana. Ottimo il risultato, ben superiore al 32% di quota nazionale, nel Lazio (40,50%) e nelle Marche (36,58%). Molto forte invece il risultato del cinema statunitense in Veneto (57,94% del COPYRIGHT CINETEL - Vietata ogni duplicazione o cessione a terzi anche a titolo gratuito. totale), Lombardia (56,35%) e Sardegna (55,41%). Il Veneto è anche l’area dove ci sono meno punti in % di differenza tra il cinema italiano e quello di altra nazionalità (22,4% v. 19,5%). % GBO PER NAZIONALITA’ E AGENZIA: DIFF. SUL TOTALE ITALIA – 1° TRIMESTRE 2018 % EMILIA Nazionalità sul tot. CAMPANIA ROMAGNA LAZIO LIGURIA LOMBARDIA MARCHE PIEMONTE PUGLIA SARDEGNA SICILIA TOSCANA VENETO ITA+COP 32,03% +12,06% -3,17% +8,47% -1,69% -5,60% +4,50% -3,20% +5,13% -5,74% +0,39% +1,37% -9,55% USA 51,47% -7,33% +1,84% -6,64% +0,40% +4,87% -3,54% +1,22% -4,51% +3,94% +1,60% -1,16% +6,47% ALTRI 16,49% -4,74% +1,33% -1,83% +1,30% +0,72% -0,96% +1,98% -0,62% +1,80% -1,99% -0,21% +3,08% Vedendo più nel dettaglio le quote di zona rispetto a quella nazionale il cinema italiano registra performance migliori in tutto il centro-sud ad eccezione della Sardegna (-5,74 punti in percentuali in meno). Risultato decisamente inferiore alla media per il cinema statunitense, tra queste aree, in Campania (-7,33 punti in percentuali in meno) e nel Lazio (- 6,64). In Campania è invece meno “forte” che nel resto d’Italia il cinema di “altra nazionalità”.
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