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IN the Air NEW WIN Drom OLFACTIVE Trend COMING Next FEBRUARY - MARCH 2010 COMING «From Chanel to Valentino» NEW WIN next «Amande Persane» «Flowerparty» IN THE «Pure DNAdrom Men» Balenciaga Burberry Cartier Air PERFUMERS’ Givenchy «Pierre Constantin Guéros» Maison Martin Margiela portrait Jean Paul Gaultier Lanvin OLFACTIVE Wolfgang Joop «White - An expressiontrend of unity» COMING NEXT HOUSE: Van Cleef & Arpels next GROUP: Inter-Parfums FRAGRANCE: Midnight in Paris LAUNCH DATE: September 2010 HOUSE : Donna Karan GROUP : Estée Lauder Group FRAGRANCE: Iris LAUNCH DATE: April 2010 HOUSE: Chanel GROUP: Chanel LAUNCH DATE: Summer/Fall 2010 HOUSE: Valentino GROUP: Puig Beauty & Fashion LAUNCH DATE: Early 2011 HOUSE: Prada GROUP: Puig Beauty & Fashion HOUSE: Prada FRAGRANCE: Infusion de Vétiver GROUP: Puig Beauty & Fashion LAUNCH DATE: Spring 2010 FRAGRANCE: Infusion de Tubéreuse LAUNCH DATE: Spring 2010 OLFACTIVE FAMILY : IN THE - Floral, Green Air Woody, Musky HOUSE : Balenciaga GROUP : Coty Prestige FRAGRANCE : «Balenciaga» LAUNCH DATE : February 2010 CONCEPT : ore than 10 years after he took over the artistic direction of the fashion house, Nicolas Ghesquière offers Balenciaga a new perfume revival. M This recent launch, simply called Balenciaga is a fragrance, described as a contemporary Violet. The green facets of the tiny flower were worked on, with Violet leaves absolute, the top of the scent features a spicy mix of Peppers, pink and black. While the Violet is really at the core of the fragrance, the woody essences of Cedarwood, Vetiver were redistillated to bring a sense of liveliness. The bottle is inspired by the well-known fashion cape by Balenciaga. The ad is fronted by French actress Charlotte Gainsbourg. IN THE Air HOUSE : Burberry GROUP : Inter-Parfums FRAGRANCE : «Burberry Sport Women & Men» LAUNCH DATE : February 2010 OLFACTIVE FAMILY : - Floral, Citrus, Marine CONCEPT : OLFACTIVE FAMILY : - Woody, Citrus, Spicy he new launch by Burberry is a his-and-her duo Fresh, making the sport trend move to sporty chic. The fragrances are both, fresh and pure, light T and floral for women and energizing woody for men, Burberry Sport is meant for modern young people. An easy-to-wear scent, with an energizing British spirit, Tangerine, Marine Notes and Ginger in the top, Magnolia, Honeysuckle and Petit-Grain in the heart, Sunny Notes, White Musks, Cedarwood in the dry down for women. An opening with Frosted Ginger, Grapefruit and Wheatgrass, Marine Notes, Red Ginger and Juniper Berry in the middle, White Musks, Woods, Cedar, Dry Amber in fond. Both fragrances come in a rectangular bottle, long and white for women and long and black for men revealing just a thin red line of glass. A detachable red-rubber bracelet stamped Burberry adorns the white packaging. IN THE OLFACTIVE FAMILY : Air - Citrus, Spicy, Woody HOUSE : Cartier GROUP : Richemont Group FRAGRANCE : «Déclaration Cologne» LAUNCH DATE : February 2010 CONCEPT : éclaration Cologne is said to have something electric, but tender. The fragrance can be described as having a piquant freshness, lead by the D Ginger. A modern structure, zesty, aldehydic, spicy. The scent opens with a citrus cocktail of Orange, Mandarine and Bergamot, mixed up with spicy piquant notes, that blend into the heart of Ginger, Cardamom, Coriander, and softened by a flowery touch of Hedione. The dry down features Cedarwod and Vetiver while dry facets confer a viril character. IN THE Air HOUSE : Givenchy GROUP : LVMH FRAGRANCE : «eaudemoiselle» LAUNCH DATE : February 2010 CONCEPT : audemoiselle embodies the core aristocratic values of the brand as well as its couture spirit, as the ad seems to underline. The trail of the E perfume is delicate and centers on the Rose. The name associates water (eau in French) and young woman (demoiselle in french). The scent features at the head Tangerine, Italian winter Lemon, a green Shiso note also called Japanese Basil. The heart notes are Turkish Rose absolute, Ylang ylang and Orange blossom. In fond, the the triangle offers Cedarwood, OLFACTIVE FAMILY : Ambrette seed, Tonka bean and crystalline Musks. - Floral, Green The retro-like packaging with a ribbed bottle recalls other classical colognes Fruity, Chypre and reveals a champagne-coloured juice. IN THE OLFACTIVE FAMILY : Air - Woody, Green, Citrus HOUSE : Maison Martin Margiela GROUP : L’Oréal FRAGRANCE : «Untitled» LAUNCH DATE : February 2010 CONCEPT : aison Martin Margiela unveils their first perfume, Untitled. The perfume is exclusively sold at the concept store Colette in Paris and M forsakes the traditional play on semantics and simplicity to name the fragrance. Martin Margiela became interested in the idea of a green fragrance. (Untitled) by Maison Martin Margiela is described as a very 70s green note with a twist of a new sensuality. Bergamot, Petit Grain Bigarade mix at the top, whereas the leafy facets of Galbanum are combined with new natural green aspects, such as Boxwood and Lentisc. The heart marries Jasmine, Incense, and dry down features woody notes of creamy Cedarwood. Alongside the bottle is a reinterpretation of a classic object of the perfume industry, displaying connotations of the laboratory, the workshop, as the brand itself does. IN THE Air HOUSE: Jean Paul Gaultier GROUP: BPI FRAGRANCE: «Classique X» LAUNCH DATE: February 2010 CONCEPT : nspired by the fashion collection, Classique X is an exquisite fragrance, created as a second skin. Its luminous start is tinged with citrusy notes I of Mandarine and Bergamot, while the scent is wrapped in a bouquet of Orange blossom and refined Peony. The sensual approach lies in a bed of Vanilla and secret Orris. The tempting bottle is the emblematic bust, dressed in frosted glass, and crisscrossed by a transparent X. A necklace is wrapped around the bottle and OLFACTIVE FAMILY : leaves a black lacquer X nestled in the cleavage. - Floral, Citrus, Orange Flower, Aquatic, Musky IN THE Air HOUSE : Lanvin GROUP : Inter-Parfums FRAGRANCE : «Jeanne Lanvin La Rose» LAUNCH DATE : February 2010 CONCEPT : eanne is the first name of fashion designer Jeanne Lanvin after whom the perfume is named and to whom it pays tribute in an updated yet faithful OLFACTIVE FAMILY : J mode. - Floral, Rose, Just like her creations, the scent is simple and fresh. This aspect of the Fruity, Musky fragrance’s personality comes across the new incarnation, Jeanne La Rose. It is still simple but catches the myth with the symbolic perfumer’s flower. This new fragrance is an elegant soliflore, where the Rose resides at the top mixed with Blackcurrant and Raspberry, as well as in the heart, as the Bulgarian Rose. The fond marries Cedarwood, new Musks and Benzoin. The bottle is the same as the original one, adorned in pale pink tulle pompoms and dusty pink and decorated with a drawing of a tulle rose. IN THE Air HOUSE : Wolfgang Joop GROUP : Coty Prestige FRAGRANCE : «Freigeist» LAUNCH DATE : February 2010 CONCEPT : fter a first signature fragrance Wolfgang Joop form 2008, this new masculine fragrance is called Freigeist and represents a daring, A courageous, and provocative scent. The fragrance has a German name Freigeist (freethinker) and an unusual composition of fresh fougere for a man with a free spirit. The composition OLFACTIVE FAMILY : incorporates a Fresh breeze complex and gin notes in the top, Jasmine in the - Woody, Ambery, Green, Powdery heart, Leather, Mahogany and Suede woods in the base. The Advertising campaign is a picture of men and women of all ages, shapes and sizes, including a watercolor painting on the outer carton, suggesting beauty in all its forms. The petrol blue bottle is shaped like its orange antecedent. NEW WIN drom HOUSE: Roger & Gallet GROUP: L’Oréal FRAGRANCE: «Amande Persane» LAUNCH DATE: April 2010 CONCEPT : mande Persane is like a travel guide opening out to far away places. The Persian A kingdom unveils gardens where Almond trees offer beauty to the soul and freshness to PERFUMER : the body. The new fresh fragrant water by Roger & Gallet features a mix of essential oils, starting Delphine Jelk with Bergamot and Tangerine, the heart is a - Paris flowery accord of bitter Almond and absolute OLFACTIVE FAMILY : Orris, while the fond is absolute Tonka bean � Oriental, Fresh, and Cedarwood. Floral www.roger-gallet.com NEW WIN drom HOUSE: Yves Rocher GROUP: Yves Rocher group FRAGRANCE: «Flowerparty» LAUNCH DATE: February 2010 YVES ROCHER PRESS AGENT: Séverine Bokobza CONCEPT : lowerparty is a bright and cheerful scent out to make one irresistible. In the explosive freshness F of the top notes translates the zest for life. At the top, the Orange and Tangerine bond together in a zesty explosion of vitality and optimism. The Raspberry and Lychee nectar give vibrant colours to PERFUMER : OLFACTIVE FAMILY : life clearly attracting attention. The dry down unveils Philippe Romano - Floral, Fruity the noble raw materials, absolute Rose and Vanilla and this sensual trail creates an addictive effect. - Paris www.yves-rocher.com NEW WIN HOUSE drom : Police GROUP : Mavive FRAGRANCE : «Pure DNA homme» LAUNCH DATE : February 2010 CONCEPT : OLFACTIVE FAMILY : - Fougere - Woody Ambery - Spicy ragrant pair Pure Police Pure DNA Homme and Femme was introdu- ced in the second half OF 2009 and underlines the will of Police, F that is “Back to the origins”. Top notes of Pure Police Pure DNA homme seduce with Lemon, Carda- PERFUMER : mom, Nutmeg Leaves, Bay leaves. The heart is created with Lavender, Pierre Constantin Guéros Amber wood accord, Cashmere wood, Wormwood, while the base embra- - Germany ces Orange blossom, Patchouli, Sandalwood, Vetiver, Resins, and Tonka bean. The duo bottles have the same shape as the original fragrance: Pure, but in black and white flacons with a soft leather touch cover. www.police.it PERFUMER’S Pierre Constantin Guéros Interview If you would have toportrait describe your job, your passion: As a perfumer, I am really touched by the beauty of the world, its wonderful resources, its richness. The natural environment inspires me a lot in my creations.
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