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2020 Annual Report

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2020 Annual Report NAILS’ 2020 Annual Report Read our survey results to find out what nail techs have to say about their clients, their services, and themselves. Then view the results of our annual Readers’ Choice Awards to discover their favorite professional products. p. 20 2019-2020 INDUSTRY STATISTICS • How much do you earn on average? THANKS TO • What nail services are most popular? • What are your greatest business challenges? p. 26 We salute the team at Essie for 2019 READERS’ CHOICE AWARD WINNERS their support of this year’s industry statistics section and for their longtime commitment to elevating the p. 30 careers of nail professionals. 20 FAVORITE NEW PRODUCT INTRODUCTIONS www.nailsmag.com | DECEMBER 2019 | NAILS MAGAZINE 17 T:15.75” S:15” step 2 LONGWEAR TOP COAT fl awless gel-like shine T:10.75” gel-like color & shine, easy removal S:10” step 1 timeless tweeds LONGWEAR COLOR smooth, 12 new longwear shades impeccable color woven with all I down to the polished not what wool me wisdom tweed herringbone and poised it seems over tweed to patterned steeped closely buttoned sewed know & polished in style woven up in Untitled-3 All Pages 10/21/19 10:51 AM F:7.875” F:7.875” Ad #: M19ES009 Bleed: None AD: None Headline: gel - like color & shine, easy removal Trim: 15.75” x 10.75” CW: None Visual: Beauty/Product Live: 15” x 10” CD: None Space/Color: Spread - CMYK Gutter: None AP: -- Publication: Various PP: Chris Zei Project #: PR20052_NYC-CWW Document Name: CNY_M19ES009_04.indd AQR Client: L’OREAL Document Path: CPNY:ME Production:Essie:Essie_Production:Magazine:M19ES009:CNY_M19ES009_04.indd Studio QA Division: L’OREAL USA Font Family: Nexa ESSIE (Regular, Medium; OpenType), Trade Gothic (Bold Condensed No. 20; Type 1) Product: Essie Pro Ink Name: CMYK Proofreader Job #: 11121316-1252-F0 Link Name: CNY_PR20052_essie gelcouture tweeds US ad_V1.tif (CMYK; 1052 ppi; Up to Date; 28.51%), DES7- Print/Export Time: 9-24-2019 2:40 PM 10792087-Rev1d_Logo_4CMG_SWOP.tif (CMYK; 898 ppi; Up to Date; 66.75%), CNY_GEL COUTURE LOGO LOCKUP AS OF Art Director CRAFT MagNwp Print Scale: None 10-18-18_OL_cmyk.eps (Up to Date; 96.76%), ESSIE-gel-couture-tweeds-woven-with-wisdom-swatch.jpg (CMYK; 4940 CopyWriter User Name: denis.koltsov ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweed-to-know-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel- Proof #: 4 couture-tweeds-all-i-tweed-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-patterned-and-pol- Acct Exec Slug Name: PM: None ished-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweeds-down-to-the-herringbone-swatch (1). Release QA InDesign Version: CC 2019 jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-steeped-in-style-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweeds-polished-and-poised-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel- Print Prod NailPro, Modern Salon, Nails Big Book T:15.75” S:15” step 2 LONGWEAR TOP COAT fl awless gel-like shine T:10.75” gel-like color & shine, easy removal S:10” step 1 timeless tweeds LONGWEAR COLOR smooth, 12 new longwear shades impeccable color woven with all I down to the polished not what wool me wisdom tweed herringbone and poised it seems over tweed to patterned steeped closely buttoned sewed know & polished in style woven up in Untitled-3 All Pages 10/21/19 10:51 AM F:7.875” F:7.875” Ad #: M19ES009 Bleed: None AD: None Headline: gel - like color & shine, easy removal Trim: 15.75” x 10.75” CW: None Visual: Beauty/Product Live: 15” x 10” CD: None Space/Color: Spread - CMYK Gutter: None AP: -- Publication: Various PP: Chris Zei Project #: PR20052_NYC-CWW Document Name: CNY_M19ES009_04.indd AQR Client: L’OREAL Document Path: CPNY:ME Production:Essie:Essie_Production:Magazine:M19ES009:CNY_M19ES009_04.indd Studio QA Division: L’OREAL USA Font Family: Nexa ESSIE (Regular, Medium; OpenType), Trade Gothic (Bold Condensed No. 20; Type 1) Product: Essie Pro Ink Name: CMYK Proofreader Job #: 11121316-1252-F0 Link Name: CNY_PR20052_essie gelcouture tweeds US ad_V1.tif (CMYK; 1052 ppi; Up to Date; 28.51%), DES7- Print/Export Time: 9-24-2019 2:40 PM 10792087-Rev1d_Logo_4CMG_SWOP.tif (CMYK; 898 ppi; Up to Date; 66.75%), CNY_GEL COUTURE LOGO LOCKUP AS OF Art Director CRAFT MagNwp Print Scale: None 10-18-18_OL_cmyk.eps (Up to Date; 96.76%), ESSIE-gel-couture-tweeds-woven-with-wisdom-swatch.jpg (CMYK; 4940 CopyWriter User Name: denis.koltsov ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweed-to-know-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel- Proof #: 4 couture-tweeds-all-i-tweed-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-patterned-and-pol- Acct Exec Slug Name: PM: None ished-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweeds-down-to-the-herringbone-swatch (1). Release QA InDesign Version: CC 2019 jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-steeped-in-style-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweeds-polished-and-poised-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel- Print Prod NailPro, Modern Salon, Nails Big Book STATISTICS // nail professional profile METHODOLOGY: To bring you this year’s industry statistics section, NAILS polled a cross-section of readers via an online survey. How old are you?* Which best describes your current employment situation? 25 or younger .............. 2% (Select all that apply) 26-30 .......................... 10% Nail technician (booth renter) .............................................................28% 31-35 ........................... 10% Salon owner doing nails (not a booth renter) .................................. 21% 36-40 ...........................14% Nail technician (employee) .................................................................. 16% 41-45 ........................... 18% Home-based salon owner ................................................................... 13% 46-50 ...........................17% Nail technician/salon owner in a salon suite ....................................10% 51-55 ............................14% Mobile salon business owner ...............................................................8% over 55 ....................... 15% Salon owner NOT doing nails ...............................................................4% I am an educator or administrator at a cosmetology school. ..........3% Other ......................................................................................................10% What licenses do you have? (Check all that apply) Nail technician/manicurist ...........74% What Cosmetologist/hairstylist............21% Esthetician .....................................12% is your Other ............................................... 8% Female Male Prefer not 97% 2% to say gender? 1% At what age did you start beauty school? 17 or younger ............................10% 18-20 ...........................................23% 21-23 .............................................7% 24-26 .............................................9% 27-29 .............................................9% 30 or older ................................. 41% How long have you been doing nails? Less than 1 year ..................................7% 1-2 years ...............................................9% Besides yourself, 3-4 years ............................................10% 5-6 years ..............................................8% how many other 7-8 years ...............................................6% 9-10 years .............................................6% nail technicians None 1-5 6-10 11+ 11-12 years ...........................................2% 57% 35% 4% 4% More than 12 years...........................52% work in this salon? 20 NAILS MAGAZINE | DECEMBER 2019 | www.nailsmag.com *DATA SOURCED IN 2018 Beautiful Products, Luxury Scents MADE IN A VARIETY OF SCENTS & SIZES www.lapalmproducts.com Order individual sizes online, or shop locally at a distributor that can offer a range of professional spa products and scents, including sizes as large as five gallon. For distributor information email us at [email protected]. Aloe Vera Coconut Cream Cucumber Green Tea Honey Pearl Vanilla Cashmere Cappuccino Tropical Citrus Milk & Honey Spearmint Sweet Lavender No. 5 Lemon Raspberry French Rose Orange Tangerine Lemongrass Pomegranate Eucalyptus Zest Dreams & Ginger (Scent availability will vary among distributor stores.) Untitled-3 1 10/2/19 9:45 AM STATISTICS // income & expenses Do you pay rent to a salon/suite? On average, what is your total WEEKLY income? YES NO (Include all service income, tips, 40% 60% and commissions) More than $750.......................... 24% How much is your booth $651-$750 .....................................9% rental per month? $551-$650 ....................................11% up to $100 ...................5% $451-$550 ................................... 12% $101-$200 ...................6% $351-$450 .....................................9% $201-$300 .................12% Average monthly $251-$350 ................................... 10% $301-$400 ................ 22% $151-$250 .................................... 10% $401-$500 .................16% $150 or less ................................. 15% $501-$600 .................14% booth rent $601-$700 ...................7% $701-$800 ...................6% $522 $801-$900 ...................5% $901-$1000 ................ 2% $1000+ ........................5% On average, how many HOURS What are your two biggest BUSINESS challenges right now? do
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