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Creating Brand Awareness and Brand Building - GT Racing with Porsche - Usage and Transfer the Visibility & Emotions of Motorsport

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Creating Brand Awareness and Brand Building - GT Racing with Porsche - Usage and Transfer the Visibility & Emotions of Motorsport Creating brand awareness and brand building - GT Racing with Porsche - Usage and transfer the visibility & emotions of motorsport © Allied-Racing 2020 Seite 11 The options of advertising and publicity covers 4 main services (1/2) In a partnership with PORSCHE/Allied Racing and the organizers (e.g. ADAC, SRO, Creventic, etc.) of different race series in Europe and especially Germany we offer interesting opportunities in brand building and brand awareness: 1. Create brand awareness – visibility Our comprehensive marketing tools for raising a phantastic visibility are based on catchpenny race formats, namely: ADAC GT4, Porsche Carrera Cup (Germany), SRO-GT4 EuropeanSeries and the 24h Series. All series have round about 35.000 to 80.000 spectators in the paddock and at the race track per each race event. Therefore we offer visibility in the classic commercial format of broadcasting and print media : through race cars LIVE German TV coverage via « Sport1 channel » SRO-GT4 & ADAC GT4 – 2 Porsche Cayman GT4 Competition with company design Carrera Cup – 2 Porsche 991 GT3 Cup with company design through race drivers (e.g.) Felix Hirsiger – 991 GT3 Cup (21 year old Porsche talent driver) Jan Kasperlik - ADAC GT4 (Team owner and driver) Nicolas M.-Madsen - ADAC GT4 (driver; twice champion GT4 European Series ) through team each mechanic and all team members through paddock Paddock installation/branding on pit walls/awning – brand awareness OR product presentation: showcase in awning/paddock © Allied-Racing 2020 2 The options of advertising and publicity covers 4 main services (2/2) 2. Create brand awareness - social media In addition to different public broadcastings (live/recording) and media releases, we strengthen the awareness by our own social media activities: Brand & product placement in short race movies (around 1 minute) of Allied-Racing spread over social media with sponsored channels (4 videos per year including rights for sponsors) Instagram short videos (less 15 seconds) and facebook posts with brand logo (10 videos a year) Ready to market instagram/facebook posts 3. Create brand & product awareness – incentives To support company-specific incentives or customer events, Allied Racing is offering an exceptional experience during a 2 days race weekend and supplemental presenting our race cars at client companies or at company offices: Invite (potential) customers/intermediares to a race weekend to present services in an emotional atmosphere « racing » - 6 events per year with 4 VIP guests each Invite and organise 2 exclusive events for taxi rides and « meet & greet » for potential customers and product presentations Race eye-catcher : 2 race cars for an exclusive events (exhibition, fair) – 2 event per year 4. Additionally we will support continuously and personally regarding: > Networking and establishing of contacts and customers/intermediares > Developing of potential strategic alliances > Use of the PORSCHE logo corresponding to legal guidelines of PORSCHE Motorsport > Active attendance in other defined marketing and brand activities in 2020 © Allied-Racing 2020 3 4 reinforcing paths for visibility and brand awareness – “all-in-one-package” Allied Racing -Support- Brand Performance • commitment for the Brand • all team members • …. Allied Racing Network -experience- -Leads- 1 PORSCHE Racecar Brand Performance powered by sponsor - 4 2 • Customer dates • Brand performance • Business generators • Media Coverage / Live-TV 3 - PORSCHE Motorsport - Allied Racing • PR /social media • Paddock - firstmove! • Story building: - company / Porsche Events -Incentive/Promotion- Brand Performance • Relationship Management • Drive & Golf / Taxi & Fun •…. © Allied-Racing 2020 4 Marketing and sales cooperation – starting season 2020 – showcase summary (1/2) Package section Description of visibility Porsche Carrera Cup ADAC GT4 Germany* 1 –Printed commercial Race car branding: 2 x Porsche 911 GT3 Cup – 3 x Porsche GT4 Competition – Race cars get foiled in company design exclusive but: additionally with exclusive but: additonally with Windscreen banners (optional) championship necessary stickers championship necessary stickers Team clothing: All team clothings – not exclusive, All team clothings – not exclusive, Company logo will be integrated in team that means additional logos from that means additional logos from clothing and driver overalls the team and the participating the team and the participating championship will be printed as well championship will be printed as well Transportation/Race trailor: 1 x race trailor with championship 1 x race trailor with championship Race trailor gets foiled in company design logos logos Pit garage and awning walls Awning and pit box walls will be Awning and pit box walls will be printed with company logo – not printed with company logo – not exclusive exclusive 2 – Live race-weekends At a total of 14 race-weekends 50000 – 80000 spectators at each Dito (Friday/Saturday/Sunday) the brand will be race weekend means a total of up presented on 42 days at the race tracks in the to 1.1 mio spectators getting DACH-region familiar with sponsor 3 – Live-broadcasting of All races will be presented live by SPORT1, a 16 races with an average of 400000 12 races with an average of the races german language TV station as its best for viewers each race = 6.5 Mio total. 750000 viewers each race = 9.0 the DACH-region. Additionally there are 495 hours of broadcasting with a Mio total. 240 hours of Highlight-Magazines and re-live coverages on visibility of 170 hours of the broadcasting (Europe) with a different other channels sponsors (advertsing value of visibility of 85 hours of the Euro 3.3 mio) sponsors (advertsing value of Euro 1.65 mio) © Allied-Racing 2020 *additonal race series: SRO-GT4 European Series / 24h Series Seite5 5 Marketing and sales cooperation – starting season 2020 – showcase summary (2/2) Package section Description of visibility Porsche Carrera Cup ADAC GT4 Germany* 4 – Product/Service Brand & products will we presented in the At all 8 race event weekends (16 At all 6 race event weekends (12 platform paddock awning/pit garage – promotion during races) and additionally at track days races) and additionally at track race event and track days by using POS- days showcases etc. Please note: one race is within the 24h of Le Mans 5 – Communication report of all race weekends, company Each of the 8 race weekends Each of the 6 race weekends package XXL incentives will be designed – Video & text, LIVE-streaming, Internet, Youtube, Facebook Example of a brand campaign with leads, Onboard live-streams. Ready-to- Please note: one race is within Allied Racing: distribute as all in one marketing package the 24h of Le Mans https://youtu.be/ItikQ4W5UY0 6 – customer / interme- Company incentives at the race track. Taxi rides Only at seleceted track days which dito diares restraints and catering have to be jointly defined Race weekends: 4 VIP-entry tickets and Race weekends with advanced Race weekends with advanced audience at the awning/pit garage notice notice Additionally to the main services we will support personally regarding: > Networking and establishing of contacts and partners/intermediares > Developing of potential strategic alliances > Use of the PORSCHE logo corresponding to legal guidelines of PORSCHE Motorsport > Active attendance in other defined marketing and sales activities © Allied-Racing 2020 *additonal race series: SRO-GT4 European Series / 24h Series Seite6 6 Different championships in 2020 and following years – ONE TEAM - Take All Key-Facts Racing: Key-Facts Racing: Key-Facts Racing: Key-Facts Racing: . Race cars: . Race cars: . Race cars: . Race cars: 2 x Porsche 911 GT3 Cup 3 x Porsche GT4 Competition 2 x Porsche GT4 Competition . 1 X Porsche 911 GT3 Cup . 8 race weekends (16 races) . 6 race weekends (12 races) . 6 race weekends (12 races) 1 x Porsche GT4 Competition organized by: organized by : organized by : . 8 races / weekends . ADAC GT Masters . ADAC GT Masters . SRO-Blancpain GTSeries organized by : . DTM / 24h Le Mans . Creventic more than 500 hours of broadcasting + 38 markets/regions with 256 Mio. advertisement contacts 7 © Allied-Racing 2020 Seite7 5 Marketing, PR and Business Networking – The combination of business and motorsport: a perfect emotional winning-platform TV, Social Media, Advertising- und Marketingopportunities o Porsche.com – racecam.de o ADAC-motorsport.de o gt4series.com o LIVE stream o LIVE stream o LIVE stream o TV Sport1 Live or Re-Live o TV Sport1 Live o YouTube, Facebook o YouTube, Facebook o YouTube, Facebook o Product Placement & Branding o Networking- & Business Platform o TV NTV - Magazin o Product Placement & Branding International Product Placement & Branding Networking- & Business Platform o o o Hospitality & socializing o Networking- & Business Platform o Hospitality & socializing o Hospitality & socializing © Allied-Racing 2020 8 Business Matching & Networking – some reasons why with Motorsports…. The world of motorsports as a multifunctional tool for differentiated company strategic goals Besides the benefits of being a communications tool for companies, motorsports offer a variety of “below the line” marketing options and instruments The use of motorsports as a business tool is a strategic decision and requires strong awareness about the intention of opportunities being provided. 9 © Allied-Racing 2020 9 Further information and contact persons Detlef Schmidt Jan Kasperlik first move! ag Business Improvement & Allied Racing GmbH Fulfillment
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