University of Tennessee, Knoxville TRACE: Tennessee Research and Creative Exchange SCOOP Communication and Information Winter 2012 SCOOP magazine Winter 2012 College of Communication and Information Follow this and additional works at: https://trace.tennessee.edu/utk-scoop Part of the Communication Commons Recommended Citation College of Communication and Information, "SCOOP magazine Winter 2012" (2012). SCOOP. https://trace.tennessee.edu/utk-scoop/2 This Magazine is brought to you for free and open access by the Communication and Information at TRACE: Tennessee Research and Creative Exchange. It has been accepted for inclusion in SCOOP by an authorized administrator of TRACE: Tennessee Research and Creative Exchange. For more information, please contact [email protected]. Magazine TKTKT TKTKT MORE TO COME SCOOPHERE AS WELLWINTER 2012 LYRICAL LOVE: The CCI students of Plainclothes Tracy + College of Communication Inclusion meansand Information EVERYONE PRAISE FOR POYNTer’s KAREN BROWN DUNLAP College of Communication and Information A gameday view from the NEYLAND PRESSWINTER 2012 SCOOP BOX | 1 2 | SCOOP WINTER 2012 Office Space Adventures Abroad 4 DIY Network’s Shannon Each summer, CCI students 28 Driver surrounds CONTENTS travel to distant shores herself with all the Winter 2012 to study their chosen right stuff. disciplines. These are (some of) their stories. Campus Trends 6 We demystify QR codes, hawk Alumni Notes 30 helpful Twitter handles, talk McCormick Spices CEO, Alan about Toms shoes, and much, Wilson, credits effective much more. communication skills as the key ingredient to his success. 8 Psst...Want to see what’s in Tyler High’s bag? We Reporter Catherine Howell 31 invite you to take a peek. listens, and the world talks. Extracurricular Tune in to the true story of 32 how music librarian Grover Meet the man who makes 9 Baker combined his two public speaking class fun. A little slice of henna (above) starts on page 19. passions into one career. On the cover: 10 Classmates by day, musicians Development by night, Plainclothes Tracy FEATURES CCI’s annual scholarship 33 bandmates find perfect pitch. banquet unites scholarship donors with recipients. 18 In Perfect Harmony A Day in the Life CCI’s second annual Diversity and Students in PR associate 34 12 CCI alumna Kelley Shirley Inclusion Week illustrates the quiet professor Lisa Fall’s case spends her waking hours power of diversity, and it reminds study class partner with as both law student and us that if we all sing the same Barnes and Nobel to help legislative assistant. the children of 9/11 victims. note, there will be no song. 13 Katie Mars is social media CCI’s pursuit to become 35 obsessed, but it’s part of her 22 Photo Essay: A Room with a View a top 25 Public Research Green Machine Entertainment The few, the chosen, the pressbox University offers rewards job description. beyond recognition. spectators. For professionals in the sports media field, this Vol vantage New Technology point is top-of-the-line. Donor Honor Roll, 36 14 Goodbye, vacation! Cloud Research Notes computing lets users tuck and Class Notes documents away and access 25 Decorating Dunlap’s Devotion From your former class- them from anywhere. Karen Brown Dunlap, president mates to our current faculty, of the Poynter Institute for Media find out who’s doing what 15 Yes, Google is now in the and where. social media mix. Studies, is on a mission to im- But can it compete? prove journalism. The UT alumna describes how she envisions the The Back Page Ponder 44 16 We showcase WUTK’s recent industry’s future and what this Indulge us as we locate equiptment upgrades and means for educating the next social media within tell you how it will help generation of media professionals. communication’s the award-winning radio semi-recent history. station. photo by Dorothy Montague WINTER 2012 SCOOP | 1 FROM THE EDITOR Share is in the air, everywhere you look around Editorial PHILOSOPHY Scoop magazine is made for College of he concept of sharing is the cardinal rule Communication and Information alumni, Tof kindergarten, the most negotiated dy- students, faculty and friends that strives namic between siblings and the founda- to keep its readers up to date with what’s tion of any contemporary communications happening around campus and at The career. In Scoop’s case, sharing involves not University of Tennessee’s School of Jour- material objects, but nontangible – yet pow- nalism and Electronic Media, School of erful – information. This publication, pro- Advertising and Public Relations, School duced via collaboration of students, faculty of Communication Studies and School of and alumna, is the essence of social sharing Information Sciences. and offers a glimpse of those sharing vital This is the reader’s magazine, a maga- information and the tools making it happen. zine that celebrates CCI students past and Take Katie Mars, social and new media present. We spotlight the faculty and other marketing specialist of Green Machine En- numerous ventures of CCI, including tertainment, who built an entire career on campus media outlets and organizations. virtual sharing (page 13) or even Google+, In addition, Scoop keeps its eyes on media, the latest sharing platform that boasts the always covering – and uncovering – the fastest growth among any social networking latest trends. We represent a college that site (page 15). This capacity for extended is preparing students and alumni for a engagement through multimedia means that changing job market, and we will be there audience reach is almost unlimited and also that the established communication hier- to explain how and why the world of com- archy is more than a little disrupted. munication is changing in an effort to best But this issue of Scoop illustrates how new tech tools can’t replace everything, serve our readers. such as the shared human experience. For example, local band Plainclothes Tracy More than anything, Scoop is exciting. captures the essence of collaborated experiences with every song they write (page Our mission motivates us, and we want 10). And even though many have integrated social media into their every day lives, our readers to be able to take the same here at Scoop we’re mindful of the ongoing value in connecting on a deeper level, pride in their work and the work of their one that transcends the keyboard. By virtue of our own workshop that produces this colleagues. This magazine also functions magazine, we’ve experienced a cornerstone of communication: learning from others. as an educational tool for JEM students And whether your learning is face time in a coffee shop or FaceTime on your iPhone, interested in magazine journalism and it make the interaction count. And in our case, savor the moment to read the fine print. celebrates all the exciting changes within the publishing industry. It’s an ideal time -Cami Webb, Editor-in-Chief, for a fresh outlook, and Scoop stands pre- SCOOP Magazine pared to deliver all that and more. APRIL 24-26, 2012 www.cci.utk.edu/utsmw FACEBOOK INFO: “Like” us at UT Social Media Week TWITTER INFO: UTSocialMediaWeek #utsmw @utsmw EMAIL CONTACT: [email protected] 2 | SCOOP WINTER 2012 SCOOP Search Home Profile Messages Who To Follow What’s Happening? SCOOP Winter 2011 Home @scoopUTK Activity Searches Lists Our Tweets: Always changing for our readers 13 New Tweets Who to follow • refresh • view all @camimonet @WUTKTheRock Cami Webb Editor-in-Chief @JEM_UT Favorite Retweet Reply @iconnetwork @evaposner Eva Posner @utcci Editorial Director @tnjn Favorite Retweet Reply @melanieagee @utkhodges Melanie Agee Managing Editor @UTssc Favorite Retweet Reply @utkadclub @Scottm11 Scott Morgan @UTK_PRSSA Creative Director Favorite Retweet Reply @VolChannel @dorothymontague Dorothy Montague @DailyBeacon Photo Editor Favorite Retweet Reply @maggiejager #trendingtopics Maggie Yeager Assistant Photo Editor # AlanWilson Favorite Retweet Reply # Pressbox @ElijahHerington # WUTK 90.3 The Rock Elijah Herington Research Chief, Adventures Abroad Editor # ShannonDriver Favorite Retweet Reply # QRCodes @KathrynSullivan Kathryn Sullivan # DreamJobs Campus Trends Editor # Poynter Favorite Retweet Reply # KatieMars @egarrity Emily Garrity # PR370 A Day in the Life Editor # CatherineHowell Favorite Retweet Reply @spencercoates Spencer Coates New Technologies Editor Find SCOOP online @ Favorite Retweet Reply issuu.com/scoop/docs, @sarahwaldrip scoopmagazine.org or follow on Sarah Waldrip twitter @scoopUTK Alumni Notes Editor Favorite Retweet Reply For more information about SCOOP @justinmiller or for advertising contact Justin Miller ELIZABETH HENDRICKSON College Development Editor 333 COMMUNICATIONS BUILDING Favorite Retweet Reply KNOXVILLE, TN 37996-0333 Phone: (865) 974-4452 @elizhendrickson Email: [email protected] Elizabeth Hendrickson Adviser, Head Honcho Favorite Retweet Reply In the Driver Seat When it comes to personalizing her work space, Shannon Driver takes a distinctly DIY approach. story by SCOTT MORGAN photos by DOROTHY MONTAGUE ice President of Marketing for DIY Network, Shannon Driver, sits in her newly renovated office that overlooks a newly renovated floor, in the newly renovated Scripps Networks Interactive headquartersV west of Knoxville. The CCI alumna (B.S. ‘99) looks around her office as she explains how she only recently began adding personal touches into her daytime surroundings after the company reorganized workspaces. While many might consider this pursuit a chore, Driver considers the possibilities. But then again, Driver is hardly a stranger to transitions and challenges. The Tennessee native moved to New York City soon after graduation and established a career in broadcasting during her five years in the city. Although Driver says she loved working in Manhattan, the opportunity to work for HGTV in Knoxville was too sweet to resist. Driver worked at HGTV for seven years before moving to the network’s grittier home improvement brand DIY Network two years ago. Driver is now applying her personal stamp to the previously blank office. Whether she chooses a photograph, a sticky note or a white board, this space is her place.