FULL CIRCLE The alumni newsletter of the University of Tennessee College of Communications Fall 2001, Vol. 5, No. 2

Name Change Points Up “I believe the recent name change from the School of Department’s Dual Strengths Journalism to the School of By Bonnie Riechert, Ph.D., APR Journalism and Public Relations is a fantastic one.” t’s official. The new name of the School of Journalism is —Jeff Cuellar ISchool of Journalism and Public Relations. Senior PR major The faculty of the school last year voted unanimously to change the name to recognize both educational programs, both of which hold national and international reputations. The name change represents the dual strengths of the school’s “It’s really exciting to be a part of a programs and mission. program that has so much going on.” “It’s really exciting to be a part of a program that has so —Lisa T. Fall, APR much going on,” said Lisa T. Fall, APR, who joined the Assistant professor faculty in 2000. “We’ve got the school’s name change, which I believe is one of its kind in the country. And we’ve got a good team of public relations and journalism professors who bring industry experience to the classroom. I believe we have all the necessary components working together here at UT to become one of the country’s premier public relations pro- supportive administration. “The program has earned grams.” national recognition and is a worthy partner with the The name change is being enthusiastically received. “I school’s journalism program,” said Paul Ashdown, acting believe the recent name change from the School of Journal- director of the school. ism to the School of Journalism and Public Relations is a Strengths of the public relations education program fantastic one,” commented senior Jeff Cuellar, one of nearly include its active student organization, the Sammie Lynn 300 undergraduates majoring in public relations. “Finally, Puett Chapter of the Public Relations Student Society of University of Tennessee public relations is getting the name it America, established in 1973 and boasting a current deserves.” membership of 135. The student chapter enjoys a strong The public relations education program at UT has partnership with the local professional chapter of the developed in ways that fill the vision of its early leaders here, Public Relations Society of America, the world’s largest says Jerry Morrow, associate professor. “Faculty members organization for public relations professionals, with such as J. Carroll Bateman and Sammie Lynn Puett worked nearly 20,000 members organized worldwide in more in the late 1960s and the 1970s to instill values of high than 100 chapters that represent business and indus- ethical standards and commitment to professional develop- try, technology, counseling firms, government, ment and excellence.” Today, the program is known for its associations, hospitals, schools, professional-services highly qualified graduates who continue to compete success- firms, and nonprofit organizations. With support fully for top positions in the industry. “Our graduates are from the local PRSA professional chapter, the sought for the best opportunities in the field, and they have school sponsors a popular “PR Day” conference become leaders nationally,” said Candace White, associate every other year. (The date for the 2002 PR Day professor. The curriculum in the program conforms to the will be Sept. 27.) Faculty members teaching industry’s standard, summarized in the “Public Relations public relations conduct research in areas Education for the 21st Century—A Port of Entry” report of including use of the Internet, strategic the Commission on Public Relations Education in October management and communications, 1999. fundraising and stewardship, tourism and The public relations program enjoys a talented and consumer behavior, and public relations dynamic student enrollment, a committed faculty, and a ethics. Briefly Noted . . . FULL CIRCLE By now, you should have “Full Circle” is published twice a year by the University of Tennessee College of Communications for its received a special November alumni, contributors and other friends. You are encouraged to keep the college informed of your latest 1, 2001, issue of “Full activities by submitting news items and photographs for Class Notes. We also welcome your suggestions. Circle,” published to honor the memory of Sammie Dwight L. Teeter Jr., Professor / Dean Lynn Puett, emeritus Eric Haley, Associate Professor / Associate Dean of Undergraduate Studies and Advising / Editor associate professor of Dwight L. Teeter Jr. journalism. Ms. Puett, 65, died when struck by a car while crossing a street in Arlington, College of Communications Welcomes Texas, on October 11, 2001. She was in Arlington for a meeting of the Delta Delta Delta Foundation, Four New Faculty Members which she served as chief financial officer. She had accompanied her husband, Gene, to a nearby By Beth Littmann restaurant and was returning to the Arlington Hilton for a dinner meeting when the accident our new faculty members are being welcomed into the College of Communi occurred. Fcations this semester—one in Advertising, two in Broadcasting, and one in Her longtime colleague and close friend, Dean Speech Communication. Emeritus Kelly Leiter, wrote a tribute to Sammie • Michael Hoefges, Advertising, has been a lawyer for eight years; Lynn Puett, and many of her former students and • in Broadcasting, Barbara Kaye has already written two books about the colleagues added comments about her role in Internet, and Bob Legg has been an active writer and performer in an acting helping them start and build careers in public relations and in journalism. troupe; and She often went out of her way to include others • in Speech Communication, Kelby Halone has conducted extensive research in in her world, whether it was inviting people to join corporate communications. her at the Knoxville Opera, one of her beloved and Each of these has an interesting story of how they got to where they are today. continuing causes, or inviting a colleague who was Ron Taylor, Advertising Department head, said his committee had sought “the desperately ill to come to the Puett home to best person we could possibly get, . . . and that’s how we found Dr. Hoefges.” recuperate. Hoefges completed his undergraduate degree in advertising at the University of If you did not receive a copy of the special Florida in three years. He continued his studies there, earning a law degree, then edition, please call me at (865) 974-3031 or send became a partner in a firm in Cincinnati for eight years. me an e-mail to [email protected]. However, Hoefges was not yet through with academia and returned to Florida to complete both his master’s and a Ph.D. in advertising and medical law. Reorganizing the College? Hoefges cited the “terrific faculty members” and the “nationally ranked adver- The College of Communications is likely to merge tising department” as two of his reasons for choosing UT. Students in the Adver- with the School of Information Sciences. This tising Principles and the Media Planning courses look forward to Hoefges’s combination was proposed and agreed to by both teaching. “I think it’s important for students to get the best and most well- units, then languished for a time, and was rounded education they can by setting high goals and continuing to achieve apparently not on President J. Wade Gilley’s radar them,” Hoefges said. screen during his remarkably brief 22-month interregnum. His research encompasses almost as broad a scope as his advanced education Now, the university is in motion again. Under has. Hoefges’s law degree and varied interests have sparked his concern with the an edict from the General Assembly, Acting First Amendment issue of freedom of speech in conjunction with studying the President Eli Fly and the new provost, Loren ways in which the media use vehicles to target specific audiences and the Crabtree, have directed reallocation of millions of government’s limitation of the media. dollars, both to move money and to reorganize so “I think the First Amendment is most important because it protects the basic as to create better, more cost-efficient programs. human right to express ourselves in many different ways,” Hoefges said. The college and the School of Information In the Department of Broadcasting, Bob Legg and Barbara Kaye have begun to Sciences have worked closely since the mid-1990s, settle into their new offices. “All of our faculty members are excited about the two including establishing adjunct faculty appointments new voices this year,” Barbara Moore, who heads Broadcasting, said. across unit lines and creating a successful track in Information Sciences in the college’s Ph.D. in The title of an article about Kaye is “Kaye Untangles the World Wide Web.” communications program. Such a merger is not She has already written two books, Just a Click Away: Advertising on the Internet unprecedented. In fact, we’re in good company: and The World Wide Web: A Mass Communication Perspective; the latter is Kentucky and Alabama have created similar meant to give students a broader understanding of how traditional media are academic alliances. adapting to the Internet, as well as an understanding of the Internet’s content. In addition to these books, Kaye has co-authored three chapters on Internet 2 research that have appeared in scholarly books; published The alumni newsletter of the University of Tennessee College of Communications several mass communication–related articles in prestigious journals; published a recent article on the topic of bad meet that goal, Haas said he needed language on television; and is currently working on a third someone with “energy, enthusiasm, book. and vision.” That was Kelby Halone. Kaye shares Moore’s enthusiasm about joining UT’s Originally from a farm outside of Broadcasting team and looks forward to the rest of this year. Perth, North Dakota, Halone might not be How is it possible to be modest when you have established the first person you would expect to see a broadcasting empire? sitting in a UT Communications Building Somehow Bob Legg is. From behind his new Tennessee office, sipping coffee out of a Kansas State desk, Legg admits that without earning his undergraduate football mug, and enthusiastically telling you degree, he secured a cable station franchise, bought the radio about his plan to make Tennessee’s Speech station where he had worked, founded an advertising agency, Communication program number one. began his own television channel with a video production Halone received his undergraduate degree in facility, and produced commercials for 13 years. communications and sociology with a minor in “It was one of those right place, right time things,” Legg English writing at Concordia College in Moorhead, said unconvincingly. Minnesota. He went on to earn his master’s degree in Following these accomplishments, Legg decided to head communications theory from Kansas State University back to Radford College in Virginia, the same college he had and his Ph.D. in communication at the University of dropped out of 20 years earlier. “Coming back to academia Oklahoma. was like stepping into the sunshine,” Legg said after confess- Halone’s research has dealt with a variety of topics. As ing that he graduated magna cum laude this time around. He he sifted through the 50 disks containing his projects, created his own major, “Multimedia Communications Halone found the one with his research on workplace Operations.” deception. He is studying interactive communication Academia kept its hold on him as he went on to the through a variety of methods in order to ascertain a measur- University of Colorado, Boulder, where he pursued his able element that can indicate intent to deceive. master’s in communication theory, and then to Ohio Univer- “My contention is that social conditions exist in and sity as a student and an instructor for four years. through interaction,” Halone said. “The best way to under- This semester Legg is teaching Beginning Studio Produc- stand this is through interaction with various stimuli.” tion and an upper-level Corporate Video Production course. “The rewards of teaching are hard to put into words,” In addition to his career in media production, Legg is also a Halone said. “Had it not been for professors who saw creative writer and author of plays. “I love the adrenaline rush I potential in me, I wouldn’t be sitting here right now. I look get in front of each class,” Legg said. “Almost like in a perfor- forward to passing that on.” mance, I enjoy the vitality and freshness that accompanies the At previous schools, Halone has already been acclaimed young.” by students in his public speaking, introduction to commu- Moore said she feels lucky to have come across “someone nication studies, interpersonal communication, and with Legg’s variety of experience and accomplishments in the organizational communication classes as someone special. broadcasting field.” He looks forward to working with the department and John Haas, head of the Department of Speech Communi- taking advantage of all the resources that Tennessee has to cation, said his goal for the department is simply “to become offer. ✎ the best speech communications program in the nation.” To

Michael Hoefges Barbara Kaye Bob Legg Kelby Halone 3 DEVELOPMENT NEWS leaders in both journalism and public winners at the college’s annual Honors relations fields. Banquet. Mrs. Puett started her UT career in Professor Adamson retired from the 1960 as a specialist with the Municipal University of Tennessee College of Home Federal Bank Technical Advisory Service and went on Communications in 1992 following a to become an associate professor in the distinguished 20-year career in educa- Gift Honors School of Journalism. She later became tion. Before her academic career, the executive assistant to former UT Professor Adamson was a lifestyle Sammie Lynn Puett Knoxville chancellor Jack Reese, then editor, church editor, and general went on to become associate vice assignment reporter for the Oak Ridger $10,000 gift from Home Federal president for university relations and vice newspaper in Oak Ridge, Tennessee. A Bank has brought the fund drive president for public service, continuing She also has been published in many for the Sammie Lynn Puett fund to the education, and university relations. Her magazines, newspapers, and journals, endowment contributions are numerous and include and she has written a book, as well. level. raising the profile of the Institute for During her career, Professor Adamson “We Public Service to more strongly link the earned many awards in teaching, make this academic and public service missions of writing, and public service. contribution the university, as well as establishing Anyone who wishes to contribute to in recogni- programs in distance learning. Ms. Puett this fund may send donations to the UT tion of her was tragically killed when struck by a car College of Communications Develop- significant in October 2001. ment Office, 278 Comm/UEB, Knox- contributions The Sammie Lynn Puett Endow- ville, TN 37996. to the ment will support a variety of critical university needs within the School of Journalism Harry Moskos Scholarship Fund Endowment and in honor and Public Relations. If you would like The Knoxville News-Sentinel and the of her dedication and service to Home to contribute to the Sammie Lynn Puett Scripps Howard Foundation have Federal Bank as a member of our Board of Endowment, please send a gift to the established an endowed scholarship fund Directors,” said David E. Sharp, Home University of Tennessee College of honoring retiring editor Harry Moskos. Federal Bank chairman and CEO. Communications, Development Office, Moskos, a 50-year veteran of the journal- Dean Dwight Teeter said the gift 278 Comm/UEB, Knoxville, TN ism profession, retired in October after from Home Federal Bank will help 37996. ✎ serving the last 17 years of his career at strengthen the public relations program the News-Sentinel. The Harry Moskos that Mrs. Puett helped to build. Scholarship Fund Endowment will “I am delighted that Home Federal provide an annual stipend for a deserving Bank is honoring Sammie Lynn Puett student majoring in journalism at the by contributing to the endowment University of Tennessee College of fund that bears her name. The purpose New Endowments/ Communications. of the endowment is to provide general “Throughout his journalism career, support of the public relations program Funds Are Established Moskos has been an outstanding editor of the School of Journalism and Public June N. Adamson Awards for Excellence in and reporter, as well as a steadfast Relations, including faculty and student News Reporting Endowment Fund defender of the First Amendment and research, faculty and student travel to an advocate for open government,” said professional conferences, and support Retired journalism professor June N. Dean Dwight Teeter. “In honor of his for student presentation teams in the Adamson recently established a fund dedication to the newspaper industry national J. Carroll Bateman competi- to recognize outstanding writing and and journalism education, this scholar- tions,” said Dean Teeter. teaching in journalism and broadcast- ship is offered.” ✎ Mrs. Puett retired from the Univer- ing. The June N. Adamson Awards for sity of Tennessee late last year after a Excellence in News Reporting will remarkable teaching and administrative provide a stipend to a deserving career that included service as a mem- student who has demonstrated excep- ber of former governor Lamar tional news writing skills. Nomina- Alexander’s cabinet. Her legions of tions for the award will be publicized admiring students will attest to her at the beginning of each spring acumen in the classroom, and her list of semester. An awards committee will former students include the names of make the selection and announce the 4 Your Ring Is on The Way! The alumni newsletter of the University of Tennessee College of Communications University of Tennessee student will be calling in the tion colleges in the nation, we need Anear future to talk with you about UT. We hope you private support to fund scholarships and will take advantage of this opportunity to speak with this graduate student fellowships, to augment student and learn how you can become more involved with faculty research, to purchase needed the UT College of Communications. classroom and laboratory equipment, and to Each semester, the Office of provide funds for Alumni Affairs and Annual continuing Giving hires approximately 60 education opportu- student employees to contact nities and lecture- alumni and friends of the ships. university. Student callers will Please consider ensure that our alumni records lending your support to are accurate so that communi- achieving these goals by cations are addressed properly. making a gift to the Students will also discuss the University of Tennessee university’s Annual Giving College of Communica- Program and ask for your tions. You can double your pledge of support for this year. donation if your employer We hope you will join the has a matching gift pro- approximately 50,000 other gram. Check the Human individuals who will support Your support will fund vital programs in communications. Resources Department at UT with a financial gift this your place of employment year. Gifts of any size are appreciated, and 100 percent of regarding the availability and required documentation. your support will be directed to the program or college of When you invest in the College of Communications, you your choice. invest in the careers of future communication students and In order for us to be competitive in the marketplace and in the future of the communications profession through our earn our right to be considered one of the top communica- teaching, research, and practice. ✎

Trailblazing Day By Leah Graves

tudents and faculty in the College of Communications Ackermann staff is joined by volunteers to do some much- Srecently teamed up with Ackermann Public Relations for needed repair work in the Smoky Mountains National the annual Trailblazing Day in the Great Smoky Mountains Park. This year, Ackermann PR and friends helped to National Park. build campsites at the Cosby Campground. Trailblazing Day is an annual event in which the Privately held since its founding in 1981, Ackermann PR ranks among the Top 100 PR firms in the country and recently announced its acquisition of PRTek Public Relations in Dallas, making Ackermann one of the largest independent agencies in Texas and the second- largest firm in Tennessee. In addition to its Knoxville headquarters and Dallas office, Ackermann PR maintains a pres- ence in Nashville; Washington, D.C.; New York City; the Ohio Valley; and San Jose, Califor- nia. Clients include Alcoa, Crossville Porce- lain Stone, Dollywood, iPIX, Team Health, St. Mary’s Health System, and many others. ✎ 5 No More Smelly Darkrooms: New Digital Photojournalism Lab

By Beth Littmann

s of this September “Nothing of old walls, installing eight new photo-editing technology allows images Athe old photo lab exists except Macintosh G4 computers, choosing to be precisely controlled by commands some cabinets and a sink,” says Rob film scanners, and picking a place for from a keyboard and clicks from a Heller, associate professor of journal- the lab’s new color laser printer, the size mousepad. In former years, photos ism. For more than 40 years, students of a photocopier. developed with chemicals produced in photojournalism classes at the Sarah Burnley, a former photography black-and-white images the size of a University of Tennessee have developed student, is excited that the “smelly little page. Heller’s new lab will use a laser film and processed photos using antique” lab is being transformed into a printer to produce 11-inch by 17-inch traditional wet darkroom methods. tool that will prepare students for the color photographs. Working with trays of chemicals in modern world of journalism. However, With this new equipment, students dimly lit closets, students have pro- the lab will retain a darkroom facility. will be able to retrieve the results of their duced thousands of prints over the Students will be encouraged not to pictures faster and more easily than ever years. For the past 15 years, Heller has forget the old way, but to benefit from before, and they will be able to critique taught basic and advanced photojour- the new computerized techniques. each others’ work not by hanging nalism classes using these traditional Heller’s courses will now provide an darkroom-developed pictures attached to methods. All that is about to change. even more comprehensive experience a wall but by examining digital image This fall students taking photojour- with photojournalism. files that will be projected against the nalism will move into the digital era. The goal of the lab is to enhance lab’s newly white-painted wall. Heller has dreamed, designed, and students’ ability to communicate Dwight Teeter, dean of the College of overseen the metamorphosis of the visually. The era of journalists fussing Communications, says, “It’s terrific that photojournalism lab into a state-of-the- with darkroom chemicals is over. we finally have a facility that is almost as art digital photo processing center. Today’s journalists snap a photo and advanced as Professor Heller.” ✎ These plans included smashing down send the data to a computer. Computer

The new digital photojournalism lab provides state-of-the-art equipment on which students can hone their photography skills. Rob Heller (right), associate professor of journalism, instructs public relations senior Kim Deardorff on the new equipment.

6 College Receives The alumni newsletter of the University of Tennessee College of Communications nications. Even though she had never Science-Writing Grant taken a writing class in her under- graduate studies, Rucker took Littmann’s By Beth Littmann Environmental Reporting class in 1999. “My husband said that I came alive while he University of Tennessee’s School of Journalism and taking that course,” Rucker said. Rucker TPublic Relations has received a $300,000 grant— anticipates a great deal of gratification from the $60,000 a year for five years—for scholarships to attract and opportunity to write and teach in her new field of reward distinguished students who would like to pursue environmental journalism. ✎ careers as science writers or science communication scholars. The Initiative to Improve Teaching, Research, and Service at the University of Tennessee announced the grant in April. The awards committee was especially impressed by the multidisciplinary nature of the proposal, which unites science communication initiatives in the School of Information Sciences and the English Department’s technical communica- tion program with those of the School of Journalism. “UT is unique in science communication programs, so this grant gives us a chance to take advantage of that uniqueness,” Ed Caudill said. As associate dean for graduate studies, Caudill is the administrator of the new scholarships. Scientists seldom have the interest or skill to share their findings with the general public. Science writers are needed to translate what scientists have discovered so the public can understand it. Science communication scholars watch the process to see how well—or badly—it is being done. (L-R) Meghan Cloud, Jenny Lampenin, Seannalynn Brandmeir, Travis Parman, The science communication program has expanded in the Mary Beth West, Zac Wright, Gary McCormick, Bonnie Riechert. past 14 years from the first science reporting class offered by June Adamson in 1987 to seven different courses by 1991. In the past 10 years, 61 master’s and doctoral degrees have been awarded for UT Student, Alumnus, Chapter research in science communication. The science communication program’s courses are Writing Take National Awards about Science, Technology, and Medicine; Environmental By Eric Winford Reporting; Science Writing as Literature; Issues in Science Communication; Seminar in Health Communication; ore than 20 University of Tennessee students were Seminar in Risk Communication; and Seminar in Science, Mamong more than 1,100 students from around the Society, and Mass Media. The courses are taught by journal- United States participating in the national conference of ism and public relations professors Mark Littmann, Ed the Public Relations Student Society of America, held Caudill, Mark Miller, and Bonnie Riechert. October 26–30 in Atlanta. The conference is held in Grant author Mark Littmann, professor of journalism and conjunction with the national conference of the Public holder of the Chair of Excellence in Science, Technology, and Relations Society of America, which was attended by Medical Writing, said, “We are proud of the quality of the more than 2,500 public relations professionals from graduate students who have earned degrees in our science throughout the country. communication program. This grant will allow us to reward Isaac “Zac” Wright, treasurer of the UT PRSSA outstanding students in our program and attract others from all chapter, received the national organization’s two over the world.” most prestigious student awards. A Whittle Scholar From the surge in faculty and graduate research in science at UT, he received both the PRSSA National communication, Littmann hopes a science communication Golden Key Award and the Betsy Plank Scholar- research center will develop. ship, named in honor of a leader in PRSA. The The first recipient of a fellowship made possible by this UT PRSSA chapter, the Sammie Lynn Puett grant is Dr. Rhonda Rucker, a physician practicing internal Chapter, received the Outstanding PRSA/ medicine, who will be entering the science communication program with the intention of earning her Ph.D. in commu- Continued on page 8 7 who happens to be an announcer, letting the proper mood come through Broadcasting Alumnus Tells New York the News naturally, always being appropriate to By Justin Gallagher the material.” He cited the Columbine High School elevision anchor Jim Watkins has shootings in Littleton, Colorado, in Tlived all over the United States in 1999 and other stories involving violence 22 years as a broadcaster. against children as examples. After graduating in broadcasting It’s not about the anchor—he’s an from the University of Tennessee in information conduit, but also a human 1978, the Cincinnati native began his being, Watkins said. broadcasting career in Kingsport. He “I’m not a machine, and I think made stops in such major markets as people appreciate that,” he said. Boston, Philadelphia, and Los Angeles With television news coverage before landing in New York City six expanding, the demand for quality years ago as weeknight co-anchor for broadcasters will be at a premium in the WB11’s one-hour News at Ten. next few years, Watkins said. The best His stint there has equaled his six- way for an aspiring student to crack the year tenure in Nashville. field is through dedication, he advised. “I’ve liked every place that I’ve been,” Jim Watkins (’78) delivers the news at New York’s “Be relentless in getting internships,” Watkins said. “I like New York a lot, and WB11 News at Ten. he recommended. “It’s better for you to it’s the number-one market.” see if it’s the type of environment Working in the world’s largest media “concise, tight, accurate, and clear— suitable for you.” market means that competition for news more than anything, clear.” Watkins met his wife, Lauren Thierry, is that much tougher. In order to produce “I like being out there every night,” while the two worked for competing a top-quality newscast, Watkins typically he said. “I like TV. I’ve done this long stations in Nashville. After they were starts work at 3 p.m., identifying the day’s enough now that I can bring the infor- married, the couple spent two years living top stories, looking over both his and his mation to the audience confidently.” in different cities in pursuit of their co-anchor’s scripts, shooting promotions Every newscaster has the responsibil- individual broadcasting careers. During or “teasers” for the evening news, and ity of delivering the news in an interest- that time he moved to Boston, to Los finally televising the newscast. ing and effective way. Watkins said one Angeles for a brief stint in entertainment Watkins describes his involvement in of his attributes as an anchor is his news, to Cincinnati, to Philadelphia, and the newscast as “heavy.” He looks at ability to put emotion and human finally to New York City. ✎ every piece of copy and, as the “oldest interest into the news. It’s not about Justin Gallagher is a senior in journalism from one here,” considers himself the editor being an announcer or a mechanical Maryville. of last resort, making sure the copy is reader, he said, but “a human being

PRSSA, continued from page 7

PRSSA Chapter Relationship Award, Beth West, APR, immediate past presi- rights advocates Andrew Young and which recognizes the strong relationship dent of the Volunteer Chapter; Susan Coretta Scott King, as well as econo- between the PRSSA chapter and its Dimmick; and Bonnie Riechert, APR, mist Lester Thurow. Officers of UT’s sponsoring PRSA chapter. advisor to the student chapter. Sammie Lynn Puett Chapter of The UT chapter is sponsored by the The awards banquet was highlighted PRSSA are Bridget Vrba, president; Volunteer Chapter of PRSA, which is by the induction of 1994 UT graduate Kathleen Kinser, vice president; based in Knoxville. Volunteer PRSA Travis Parman, former national president Kimberly Malone, public relations Chapter members on hand for the awards of PRSSA, into the PRSSA Hall of Fame. director; Seannalynn Brandmeir, ceremonies included Gary McCormick, Theme of the PRSSA conference national liaison; Lee Marie Ligon, APR, one of the chapter’s professional was “Connections at Your Fingertips.” secretary; Jessica Neal, historian; and advisors to the student chapter; Mary Keynote speakers included human Zac Wright. ✎ 8 The alumni newsletter of the University of Tennessee College of Communications UT Grads Combine Forces to Form New Ad Firm ennessee advertising graduate Gill Duff joins forces with TKnoxville’s Charles Tombras Jr. to form DH&Q/ Tombras, Nashville’s newest advertising firm. Duff and Tombras are joined by UT graduate Steven Quarles and advertising veteran Sharon Harms. “Our strong blend of traditional advertising experience and new media savvy combined with the support of the Tombras Group when we need it give us the chance to immediately bring to bear the level of strategic thinking, creativity, media planning and placement, and integrated services needed for any size account,” said Duff, president, CEO, and brand strategy director for DH&Q/Tombras. “UT graduates dominate the advertising and public relations market in Nashville,” boasts Eric Haley, associate dean of the UT College of Communications. “This new firm adds to the impressive lineup of UT graduates at the helms of leading advertising and public relations businesses in Nashville.” Duff, a Nashville native, has worked for such leading Several UT graduates recently formed a new advertising firm in Nashville. agencies as Young & Rubicam, New York, as well as Leo Pictured from left are Sharon Harms, Steve Quarles (’80), Charles Tombras (’64), Burnett and Foote, Cone & Belding, both of Chicago. He is and Gill Duff (’83). a past recipient of the UT College of Communications Donald G. Hileman Outstanding Alumni Award. ✎

In Memoriam: Ad Students Win District 7 AAF Eugene F. Shaw he team representing the UT Department of Advertising Tin the 2001 American Advertising Federation Student he Reverend Dr. Eugene F. Shaw, S.J., former Campaigns Competition took top honors in the district last Tassociate professor of journalism at the University April. The competition required students from schools across of Tennessee, died December 31, 2000. He was 76. the region to design an international corporate identity He taught communications and journalism courses campaign for DaimlerChrysler. at UT from 1974 to 1981 and was active in the “This year’s case was especially challenging,” commented development of the doctoral program in the College Eric Haley, associate dean of the UT College of Communica- of Communications. tions. “Not only did our students have to demonstrate their Dr. Shaw earned a bachelor’s degree in journal- command of advertising but of business strategy, interna- ism, English, and philosophy at Marquette tional dynamics, and all communications tools. The case University in 1946 and a Ph.D. in communica- would make even a seasoned agency shudder. The students tions at Stanford University in 1967. and the team’s faculty advisor made us all very proud.” He also taught at Marquette University, The team was directed by Dr. Margaret Morrison, assis- Fordham University, the University of North tant professor of advertising. Team members included Carolina, and Temple University. He retired advertising seniors Travis Brickey, Rebecca Hensley, Brandy from university work in 1998. ✎ Jenkins, Melissa Grant, Katie Seaton, and Travis Rucker. ✎ 9 public relations firm in Nashville before publishing world. Women in the securing her first full-time job at “I just started to get burned out. I Emerald Sound Studios, one of the top knew I had to leave for my own sanity’s Profession recording studios in the city. The sake, but I was terrified,” Solomon recalls. “I had a dream of doing market- A look at alumnae from the past 50 years who internship at the small firm was not an easy job, but she credits the position for ing, sales, and advertising on my own. have started their own public relations firms network opportunities that offered her The publishing firm where I had worked By Leah Vest the contacts she needed to move became my main client the first year.” forward in the music industry. Solomon works out of her home, magine the following classified ad: “I basically just begged for work enjoying the freedom of owning her I Potential employee looking for a anywhere on Music Row,” Cochran own business. “I can wear shorts to the career that offers says. “I knew I wanted to work in the office,” she laughs. But working alone • flexible schedule, entertainment industry; Nashville was a can often be isolating, and Solomon • designated time for family, logical choice.” believes it takes special skills to work in • minimal office politics, and At Emerald Studios, Cochran began a home environment. • opportunity to work from home. to learn the process of recording, using “If you thrive on working with Does this description sound too good everything from a mixing board to tape others and in teams, you don’t need to to be true? For six female communica- machines. “But I’m by no means a do this; you will probably fail,” tions graduates, it is a day-to-day reality. recording engineer,” she clarifies. She Solomon says. “You can’t be distracted. They have followed the trend of com- soon realized that she could combine You have to be disciplined, focused, munications professionals across the her audio skills with her public relations reliable, and dependable.” country who have opened their own background. With an increasing lack of While she admits that her days can be firms and are taking advantage of the self-fulfillment at Emerald, Cochran lonely, Solomon has the opportunity to many opportunities of entrepreneurship. decided to start her own business. meet colleagues for lunch, run errands, These alumnae have gone above and “I actually told [Emerald] they would and walk with neighbors to break the beyond the norm, making them extraor- be my first client,” she says. “Soon other monotony. She believes her personality dinary women in the profession. studios started calling. I almost had a suits the ups and downs of owning a nervous breakdown at first!” business that operates out of the home. Nicole Cochran Cochran freely admits that her Solomon stresses the importance of She has worked on strength lies in creativity, not in the building a network of contacts and projects with the big business side of her endeavor. She has potential clients before venturing out names like Reba secured a close-knit team consisting of alone. She now has three main clients McEntire and Vince an investor, an entertainment attorney, that take up the majority of her time. Gill. But now, Nicole and a financial adviser to assist her. Cochran, ’93 (public Karen Buchsbaum relations), represents Cindy Cowser Solomon “People said we were those who toil in the country music Someone has to do it: crazy,” recalls Karen business without recognition: the write user manuals, Buchsbaum, ’75 recording engineers, producers, and that is. And Cindy (journalism), of her studio managers. Solomon, ’84 (journal- initial dream to start In 1996, at the age of 25 and with ism), is the person for Communications only $500 in her bank account, the job. After starting Strategies Inc., located Cochran began Nic of Time Communi- Solomon Solutions in in Coral Gables, Florida. Sixteen years cations LLC, a marketing/PR firm that 1997, Solomon has secured her place in after making that dream a reality, caters to the pro audio side of the music the world of technology communica- Buchsbaum and co-owner Saundra industry. In addition, Cochran’s firm tions. The Franklin, Tennessee, firm Atwood are proving that they were not publishes Sessions, a 5,000-circulation specializes in technical writing for so crazy after all. magazine designed specifically for the software applications, including user According to Buchsbaum, part of Nashville recording community. manuals and on-screen help. The firm the reason others were skeptical of the “I have been very lucky,” Cochran also offers project management, which venture was the specificity of the service says. “I have really found a niche in entails overseeing a job from setting up the women planned to offer—health- Nashville that wasn’t being filled.” production schedules, to editing, care marketing communications. Both But Cochran has paid her dues. After pagination, and overall tracking. Buchsbaum and Atwood had worked in graduating from UT, she worked—for Before launching her own company, marketing/PR at large competing free—up to 80 hours a week at a small Solomon worked for 13 years in the hospitals in the Miami area. They were 10 at the top of their field and wanted to stay that way. The alumni newsletter of the University of Tennessee College of Communications “Many people didn’t understand the unusual issues in the field,” Buchsbaum explains. “[Healthcare] is an industry in thing that is false.” crisis. When there are problems, our firm’s services are in demand.” Betty Elam Ingram During her early college years, Buchsbaum hadn’t planned For Betty Ingram, ’58 (journalism), to focus on healthcare communications. But after completing public relations is a family affair. Every day, an internship in PR at University Community Hospital in she and her son, Jon, head to work at Ingram Tampa, she realized the way for her to help others while Integrated Marketing, located in Orange experiencing a diverse, exciting career was through the Beach, Alabama. Betty serves as vice president, healthcare field. And she believes it takes certain qualities to and Jon is president. Founded in 1998, Orange specialize in this form of communication. Beach’s only PR firm serves 4,000 full-time “We’re selling a medical product. You have to be aware of residents. However, the town expands to 150,000 the legal and ethical issues,” she says. “Physicians are also during tourist season, placing the Ingram agency in highly trained; you must be well prepared in order to success- high demand. fully communicate with them.” “It’s grown beyond our wildest dreams,” Betty says. Buchsbaum believes that specializing, whether in an “Now we have five employees, but we will have to industry or certain task, is the key to being successful in expand. We didn’t set out to do advertising, but now public relations. By staying with one field, a practitioner we’re even doing that.” gains contacts and clients, building a network throughout the Before moving to Orange Beach, Ingram worked for years. And for a person venturing out on her own, that 15 years with Baptist Health System in Birmingham. She network consequently brings clients and business through and her husband had decided to move to Orange Beach word-of-mouth referrals. when he retired early. But to her surprise, Ingram’s son suddenly offered her the opportunity to join forces and Lucinda Long Hall open a family firm. Lucinda Hall, ’63 (journalism), is making a “It’s been good to work with my son. I’ve learned more difference. For her, public relations is not in the last two years because of his recent education. I’ve just a job but a way to influence and inform also learned so much about the computer. It keeps me others on life-changing—and lifesaving— young,” she says. “I’ve worked 10 times harder and longer information. here, but it’s more fun.” Lucinda Hall Public Relations, which Throughout her career, Ingram has had to deal with opened in 1992 in Brentwood, Tennessee, obstacles often thrown women’s way in the PR industry. offers PR expertise in a variety of areas: new company “It’s not uncommon to be ignored by a group of men. imaging, education, tourism, fundraising, and religion. But Media people have often thought that I was a secretary,” she the area closest to Hall’s heart is her work with issues man- says. “But you have to prove yourself and speak up. After agement; she tackles such issues as the environment, recy- you do that, it’s easier. You can’t be afraid to express your cling, diversity, healthcare, and crisis communication. ideas.” “You can bring about change,” Hall says. “I really feel like I’m making a difference in the world. ‘Small people’ can M. J. (Mary Jean) Wyatt change things.” M. J. Wyatt, ’75 (journalism) knows Hall cites her fight on behalf of her clients to keep music when to take a suggestion—and make it and other arts in the public schools as one of her greatest work. Just ask her husband, Barry Ross, achievements in issues management. However, her efforts who encouraged Wyatt to start her have also led to more “life and death” causes. own firm, Wyatt Communications, in “One thing I’m very proud of is my affiliation with the 1997. American Diabetes Association. I’ve worked on campaigns to Located in New York City, Wyatt inform the public about how to recognize diabetes. I’ve also Communications specializes in marketing, strategic helped to promote passage of legislation that mandated alliance development, and crisis communication, complete insurance coverage in Tennessee for individuals with many of its clients represented in the health/ with diabetes,” she says. wellness industry. Along with the seven other Hall also believes she is making a difference through her communication entrepreneurs in the firm, rejection of one common PR misconception, that lying and Wyatt has worked for such companies as deception are often involved with PR communication. “I always try to tell the truth. I won’t take on clients if they’re lying,” she says. “I could never knowingly do some- Continued on page 13 11 At Ground Zero: Reed Massengill (’84) Recalls Carnage of September 11

work as director of employee Ipublications for American Express, and our world headquarters is in the pyramid-topped tower that anchors the World Financial Center complex in lower Manhattan. Our building sits across the street from the Trade Center Tower site, and a walkway over the West Side Highway joined our lobby area—adjacent to the Winter Garden, with its nautilus-shaped glass dome and 16 huge palm trees—with the plaza area outside the two World Trade Center Towers. I’m generally one of the first people at work in the morning, and my routine wasn’t much different on Sept. 11, except that it was a particularly beautiful morning. Usually, I walked from the subway through the retail mall area of the World Trade Center com- plex—past Banana Republic and Sephora and the Gap—but because it Reed Massengill was cool and pretty, I went above ground and walked the longer distance: past the Post Office building on towers, but she couldn’t tell which one smaller group of us in Corporate Church Street, past Krispy Kreme and had been hit. Affairs & Communications rushed to the Borders bookstore that were part of From a few of the windows that try to cobble together an e-mail that I the Trade Center complex, and across faced us, we could see people waving was able to send out to most of our the World Trade Center plaza to my handkerchiefs or paper towels. We distribution lists, saying that we were building. stood watching, dumbstruck, as the fire evacuating the building and would post I was at my desk on the 48th floor spread and people—apparently trying emergency updates on a telephone of American Express Tower by 8 a.m., to get away from the fire and the hotline that we generally only use if reading the New York Times and having smoke—began to drop from the there’s a major snowstorm. my first cup of coffee. windows, easily 30 or 40 floors above In the middle of all this chaos, my Just before 9 a.m., there was a loud, where we were, on the 48th floor of our office phone rang, and a sweet voice on low rumbling noise, and our building own building. It was incomprehensible. the other end of the line said, “Honey, shook and the wall of tall windows Only a few minutes seem to have this is Brian’s mother in Kingston, behind my desk rattled violently. The passed before the second plane came Tennessee. He can’t call long distance dozen or so of us who were on the floor into view, lower on the horizon, and and his phone card ran out, and he ran to the windows facing the Trade struck the second Trade Center tower wanted me to call and make sure you’re Center towers, where we could clearly much further down the building than OK. He’s watching this on TV, and he see the area of impact from the first where the first plane had struck the said if I got you on the phone to tell plane crash and the horrible fire that other tower. It was at that point that we you to get out of there right now.” was resulting from it. Someone in our realized the first crash had not been a I had just hit the send button on the group called 911—which was probably freak airplane accident. e-mail when the first of the two Trade deluged with thousands of such calls The rest was bedlam. The majority Center towers collapsed. At that point, right then—and a woman from our of the people from our group quickly everyone fled but my senior vice- group began crying because her hus- grabbed their briefcases and backpacks president and me. When he ran to the band worked in one of the WTC and evacuated the building. A much- windows to see what happened, I ran 12 with him—foolishly—since the windows We reached the New Jersey side of the Women, continued from page 11 were the last place we should have been. river and were barely off the ferry to He was looking down at the rushing safety when that tower also collapsed as Johnson & Johnson, Procter & Gamble, cloud of black smoke, and said, “I just we watched in horrified silence. Almost Unilever, Ty Inc., and a number of can’t believe a plane crash could cause everyone was crying, with wet rivulets hospitals. that much smoke.” And I said, “Mike, running down our faces, darkening the “I’ve been very fortunate,” says smoke doesn’t go down—it goes up. gray soot that covered us and our Wyatt. “[To start a new business] you That’s where the Trade Center was.” He clothes and matted our hair. have to be in a position to take a risk. scrambled to his office and I ran to I must have been in shock, because I You must have faith in yourself and mine. I grabbed my briefcase and ran to just started walking, even though I maintain a positive attitude. Everyone, the stairwell, yelling for my boss. didn’t know where I was going. At one female or not, encounters obstacles.” (Actually, my boss’s boss.) He didn’t point, I stopped in a little grocery store Though she has seen much success in come. When I ran into his office, he to ask directions, and the lady at the her own venture, Wyatt’s original career had his phone cord tangled in his counter gave me a cup of coffee and a plan did not include opening her own Daytimer, and was trying to extricate piece of carrot cake in a little brown firm. Upon graduating from UT, Wyatt one from the other. We actually had a paper bag. I walked a while longer, then moved to New York and worked at a conversation while he tried to get just sat down on the street curb. Cars number of PR agencies. After several years untangled, and I easily could have cost intermittently drove past as I ate my of following this career path, Wyatt began myself a job with language like “Don’t cake and cried. Then I walked the rest to wonder if there were more interesting be a [expletive] of the way home, challenges outside the agency environ- martyr—come knowing, with every ment. She began to consider other ON!” step, that I was one opportunities, one of which was to start But he answered, “When we got to the of the lucky ones. her own firm. She hasn’t looked back, “I’m not trying to lobby of our building, it During the next though some days are better than others. be a martyr; I need was thick with smoke 48 hours, I learned “No job is perfect,” Wyatt says, “but my calendar.” how truly lucky I am. at least there are no arguments with the We ran to the and debris from the Once the phone lines boss! There also is a greater sense of pride stairwell and started collapse.” stabilized, my when your name is on things. There are down from the 48th —Reed Massengill telephone rang greater pressures and rewards.” floor, but after just incessantly, and when Those pressures and rewards push four or five flights, I logged onto AOL to Wyatt to constantly learn more. She he ran away from check my e-mail, keeps up on current trends, challenging me, saying, “I’m taking the elevator!” more than 30 friends who couldn’t get herself to evolve professionally. Even as I was trailing behind him and through by phone had sent notes and “You have to step back and assess yelling that he didn’t want to take the wanted replies that I was OK. I had a what you’ve learned each year, evaluate elevator, that the power might go out, middle-of-the-night phone call from a your goals and make the time to learn he jumped in the first one that opened, friend in the Australian Air Force, calling new skills,” she says. ✎ and I jumped in with him. When we from Melbourne to make sure I was OK. got to the lobby of our building, it was A girl I’ve known since childhood Sunday thick with smoke and debris from the School classes at Second Methodist collapse, and it was already filled with Church tracked me down through relatives firemen and rescue workers who in Knoxville. My friend Jason called from apparently had narrowly escaped. That’s his office at BMW in Germany just to tell when, covered with dust and debris, I me that he loved me. started running, and I didn’t stop until Life and work go on, and in some Mosby, continued from page 15 I reached a ferry that had been com- respects—particularly for companies like mandeered by the police to shuttle mine that were directly affected—things Myths: The Legends and Misuses of a people, including the wounded, across are more hectic than ever. However, Theory (1997) and is co-author of The to the New Jersey side of the river and nothing here is back to normal. And Scopes Trial: A Photographic History away from what has since become perhaps it never will be. And that’s not (2000). known as Ground Zero. necessarily a bad thing. ✎ Next for them: a similar treatment of Those of us on the ferry stood and the history and myth of another Reed Massengill is an acclaimed author. His watched, in horror, as the boat pulled 1994 book, Portrait of a Racist: The controversial Civil War figure—General away and the remaining WTC tower Biography of Byron de la Beckwith, earned Nathan Bedford Forrest. They expect it belched thick, black smoke into the air. him his first Pulitzer Prize nomination. to be published by late 2003. ✎ 13 The Kiwi Connection—Broadcasting Professor Studies in New Zealand

he College of Communications Department of Broad- Tcasting has a kiwi connection in Dr. Benjamin J. Bates and his interest in telecommunications law and policy and emerging information technologies. Bates, an associate professor, was named an Ericsson Professorial Research Fellow for 2001–02 at Victoria Univer- sity of Wellington, New Zealand. He spent part of last summer doing research and teaching there and developed contacts with both university and New Zealand government officials. When New Zealand initiated the process of revising its copyright laws dealing with the impact of digital technology, Bates was one of the people invited to respond to a set of Dr. Benjamin Bates, associate professor of broadcasting, spent part of his summer discussion questions developed by the government. teaching communication systems and information technology at the School of “I’ve been working on that the last month or so and have Information Management, at Victoria University of Wellington, New Zealand. Dr. Bates is an Ericsson Professorial Research Fellow for 2001–02. sent my responses back to them,” Bates said. He anticipated there will be two or for example, that have limited access next summer for about a month to three more rounds of questions and to the Internet. lecture and teach several short courses responses with the Ministry for Eco- Copyright law can either help or at Victoria University, as well as nomic Development before the copy- hinder access, he explained. He is continue his research and meet with right revisions are completed. working on a paper now, using data government people on copyright issues. Bates has long had an interest in from both the United States and New He is currently working on “a couple copyright law and telecommunications Zealand, on how copyright laws can of books dealing with intellectual policy and “looking at how copyright affect quality of the digital divide. property issues” as well as editing a issues relate to the ‘digital divide,’ and Another issue he is dealing with “is book on how broadcasters use the the question of whether benefits of the how smaller countries can intelligently Internet. In addition, he has published Internet will be universal or whether differentiate their own copyright laws about 35 articles and book chapters. there will be the ‘digitally rich’ and to gain a competitive advantage over Last year he was a Fulbright Scholar ‘digitally poor.’ ” larger countries to benefit their own in Finland at the University of Helsinki Even in the United States, Bates people, both as users and creators of Department of Communication and said, there are pockets of the “digitally content.” the University of Tampere Department poor”—ethnic groups and rural areas, Bates will return to New Zealand of Journalism and Mass Communica- tions. ✎

A Capital Reception Several alumni in the Washington, D.C., area attended an alumni reception in August at the Grand Hyatt. Dean Dwight Teeter (left) took a moment to pose for a photograph with Dr. Reggie Murphy (MS ’94, Ph.D. ’98) of Arlington, Virginia.

14 The alumni newsletter of the University of Tennessee College of Communications New Book Shows Similarities in Past, Present Terrorism By Paul Ashdown, Ph.D., and Edward Caudill, Ph.D.

xploits of the famed Confederate raider of the U.S. Civil Ashdown said similar types of rumors and EWar known as “the Gray Ghost” hold valuable lessons in myths about bin Laden could affect the the fight against modern terrorism, two University of Tennes- international search for the elusive terrorist see media historians say. leader. In their new book, The Mosby Myth: A Confederate Hero in “Mosby frightened Melville,” Ashdown said, Life and Legend, Paul Ashdown and Edward Caudill say “but the United States should not become like Colonel John Singleton Mosby used terror attacks, fear, and Captain Ahab in search of the Great White Whale the media to build a mythical image that hampered Union (in hunting bin Laden).” efforts to stop him. A lawyer with no military training before the war, Though Mosby rarely harmed civilians and lacked the Mosby lead small groups of fewer than 800 men on large network and evil intentions of modern terrorist Osama raids behind Union lines, destroying railroads and bin Laden, both used similar tactics to create a shadowy arsenals and kidnapping generals. image that they used to their advantage, Ashdown said. He attacked communications by cutting telegraph “Mosby wasn’t a terrorist in the same sense that bin Laden lines and spreading false information through the media, is a terrorist, but he was certainly terrifying to the Union propagating a mysterious Gray Ghost myth that misled army,” Ashdown said. “The federal government never figured and intimidated thousands of Union troops and thwarted out a way to stop him because it made the mistake of overes- efforts to find him. timating his power. They thought nothing was beyond his “He was his own press agent,” Caudill said. “He staged powers.” events with the press in mind and sometimes captured The book is the most recent collaboration for Ashdown journalists who then wrote fantastic stories about him.” and Caudill—they’ve done articles and papers together for Mosby once sent a lock of his hair to Abraham Lincoln years—and was a natural melding of their interests: and warned that he was “coming to get him.” The ruse led Ashdown’s in the Civil War, literature, and popular culture Union soldiers on a wild goose chase in Washington while and Caudill’s in American press history and the role of myth Mosby was busy elsewhere. in American culture. They started work on the book four “We must not grant bin Laden and other terrorists years ago; it was published in October and was a selection of victories by giving them the kind of superhuman powers the History Book Club. the North gave Mosby,” Caudill said. “The way to fight Mosby’s legend “is grossly disproportionate to his real terrorists and partisans is to show them we are stronger contribution to the war,” Caudill said. One reason is that his than they are, and they don’t scare us. Bin Laden is no base of operations in Virginia was close enough to the capital more a ghost than Mosby was. that Washington, D.C., felt threatened by him, he explained. “He can be tracked down the same way Mosby could Mosby and his Rangers, who were not regular troops, have been tracked down, through careful intelligence and lived off the loot they captured, Caudill said. “He always by destroying his base of operations. If we turn him into operated with a small number of men—usually a couple of some kind of ghost with unlimited power, we’ll have a hundred. But he had a talent for tying down grossly dispro- more difficult time stopping him and breaking up his portionate Union forces.” organization.” In truth, Caudill said, Mosby “was a murderer and a horse Ashdown and Caudill are professors of journalism. thief in uniform—a brilliant horse thief, but nonetheless a Ashdown, acting director of the School of Journal- horse thief.” ism and Public Relations, is editor of James Agee: Ashdown, who is a little more sympathetic to Mosby than Selected Journalism (1985) and has written and his co-author, doesn’t see the Gray Ghost as a murderer but a lectured extensively about the press, popular hard fighter who responded in kind to Union provocation. culture, and the Civil War. “He was a borderline psycho on occasion but fought within Caudill, associate dean for graduate studies the bounds of civilized warfare, such as they were,” Ashdown in the College of Communications, is the said. author of Darwinism in the Press: The Mosby’s exploits prompted Moby Dick author Herman Evolution of an Idea (1989) and Darwinism Melville to write a long narrative poem describing him as almost supernatural. Continued on page 13 15 In Memoriam: Willis C. Tucker Will Be Remembered By Kelly Leiter, UT professor and dean emeritus Reprinted with permission, the Knoxville News- Sentinel, December 27, 2001

rofessor anyone seated nearby and muffle the education in the state of Tennessee; that PWillis C. cough or sneeze. The demonstration was he, with the aid of the late Professor Tucker a regular in his classes in cold season. John Lain, was responsible for the founded The students in that class also knew School of Journalism being accredited, the Univer- that he was prone to asking questions from the first such program in the state. sity of the headings in the textbook, the picture They didn’t know that he established Tennessee’s captions, and occasionally the footnotes. an Industrial Editing Institute, for School of Several well-marked history text- professional editors, and the Tennessee Journalism books were passed around among High School Press Association, which on a shoe- students for a number of years indicat- offered workshops and seminars for string in ing the source of test questions. But he budding journalists. 1947, and by still managed to come up with surprise And they probably didn’t know that, the time I questions for them. with the late Julian Harriss, director of became the newest and youngest faculty They knew, too, that he was a public relations for the university, he member in 1966, he was a legend demanding editor in his editing and forged close ties with the Tennessee among students. design classes who could spot a typo, a Press Association, which led to the A quiet, self-effacing man, Tucker— strike over, a misspelled word or a school and university co-sponsoring the who died November 23 in Witchita misplaced comma at 100 paces. His annual TPA Press Institute and the Falls, Texas—was something of a secretaries knew that, too. “Excellence in Journalism” competition. mystery to the students. They knew little What most of the students didn’t Later, he played a significant role in the about his background, and he was know, however, is that faculty members founding of the Tennessee Newspaper disinclined to talk about his years as a got the same sneezing and coughing Hall of Fame. copy editor on several major Midwestern instructions from him regularly. And, Tucker taught hundreds of women daily newspapers or his years teaching when one of them showed up with a and men who went on to distinguished journalism at the University of Kentucky cold at his long, narrow office in Glocker newspaper and magazine careers and before being picked to organize the Hall, he would turn his back, throw unquestionably had major impact on school of journalism out of a handful of open the window and breathe in the journalism in Tennessee and beyond. At courses that met in Ayres Hall. clean air while they stated their business. least two of his graduates have won the So rumors about him abounded. And they did not know that, if a Pulitzer Prize. Had he really been an editor at the New faculty member wrote him a note or a His personal contribution to the York Times as was rumored? Or was that memo, he often would edit it and write quality of journalism education and to the Herald-Tribune? Maybe the Wash- his response on the bottom of the page newspapering was enormous. But I will ington Post or the Cincinnati Enquirer? so they’d be aware of their errors. And, remember him for a much more Was he really a former war correspon- of course, he was conserving paper. personal reason. He changed my name, dent? Did he actually cover national After all, he had run the UT School of in a manner of speaking. politics? No one was certain. And he Journalism on a shoestring budget all You see, until I came to Tennessee to wasn’t talking. those years he was its director. teach I was known as “Red” Leiter, a But what they did know was, he was When Tucker retired, he left his holdover from childhood when I had a a taskmaster in the classroom, especially successor, Dr. James Crook, a small box large mop of bright red curly hair. I had in his beloved history of journalism of blue pencils that he used in the used Red as a byline all my professional course, where he was reported from editing classes. He enclosed a note, newspaper career and even in my time to time to have lobbed an eraser typed on his manual typewriter, that academic life before I arrived at UT. with some force at a sleeping student. said the pencils were for editing classes About the second day I was on And where, if a student happened to “and if you don’t sharpen them too campus, Tucker told me he thought cough or sneeze, he would stop mid- often they will last longer.” perhaps Red was a bit too casual a name lecture and carefully demonstrate how Frugality coursed through his veins. for a serious academic. Since I wasn’t one should always take a handkerchief But what most of the students didn’t very serious and certainly didn’t think of from his pocket, place it squarely over know was that Tucker was responsible his full mouth, turn his head away from for establishing formal journalism Continued on page 19 16 GOOD NEWS FROM AROUND THE COLLEGE

Dr. John Haas, head of speech The First Amendment Handbook is an Marketing by Judy Strauss and communication, is co–principal annual anthology of significant First Raymond Frost for the Journal of investigator (Dick Gourley, University Amendment articles selected from Advertising Education. At a mid-year of Tennessee, Memphis, is the other) in among the scholarly legal literature conference of the Association for a U.S. Department of Agriculture published each year. The article Education in Journalism and Mass grant worth $4.3 million designed to originally was published in the Communication she gave a talk called improve the dissemination of poison- Hastings Communications and Enter- “Teaching New Media at Old Univer- related information in the state of tainment Law Journal in 2000. sities.” Tennessee. Haas was named to the Last spring, McMillan received editorial boards of Management Dr. Mariea Hoy of the advertising both the University of Tennessee Communication Quarterly and The department was recently promoted to College of Communications Faculty Journal of Business Communication. In full professor. Research Award and the College of addition, Haas is the chair-elect of the Communications Innovative Technol- Applied Communication Division of Dr. Sally J. McMillan, assistant ogy Teaching Award. the National Communication Associa- professor of advertising, continues her tion. research on interactive communica- Drs. Margaret Morrison and Eric tion. A recent study titled “Survival of Haley, along with advertising doc- Dr. Kelby Halone, the speech the Fittest Online: A Longitudinal toral student Tim Christy, presented department’s newest faculty member, Study of Health-Related Web Sites” “Preliminary Results of a Study of received the top paper award in both was published in the Journal of How Account Planning Is and Should the Organizational Communication Computer Mediated Communication. Be Evaluated” at the national confer- and Group Communications divi- A related article co-authored with ence of the American Academy of sions at the 2001 National Commu- Candace White, “Survivors: A Quali- Advertising, Salt Lake City. nication Association (NCA) meeting tative Study of Web Sites that En- Drs. Morrison and Haley and Dr. in Atlanta. Halone presented four dure,” was presented at the most Robert Taylor and UT advertising other papers at the conference. recent conference of the American doctoral alumna Dr. Kim Sheehan of Academy of Advertising. These the University of Oregon, have Dr. Michelle Violanti of the speech studies examined both quantitative written the book Using Qualitative department appeared on four panels and qualitative factors related to Web- Research in Advertising. The book at the NCA meeting in Atlanta. She site survival. bridges the gap between qualitative has also presented papers at the ICA McMillan also has journal articles theory and practice and is designed to meeting in Washington and the in press at New Media and Society and help both practitioners and students Southern States Communication the Electronic Journal of Communica- learn to effectively use qualitative Association meeting in Lexington. tion/La Revue Electronique de Commu- research in planning advertising. The nication that explore the nature of book is scheduled for release in Advertising assistant professor Dr. interactivity and virtual communities. March by Sage Publications. Michael Hoefges’s article, “‘Vice’ As a leading scholar in the field of Advertising under the Supreme Court’s interactivity, she has been asked to Dr. Ronald Taylor, professor and Commercial Speech Doctrine: The write chapters on that topic in two head of the UT advertising depart- Shifting Central Hudson Analysis,” prominent reference works in the field, ment, was named the Donald G. written with Milagros Rivera-Sanchez, the Handbook of New Media and the Hileman Educator of the Year by the has been selected for the 2002 First Encyclopedia of New Media. She also AAF District 7. The Educator of the Amendment Handbook edited by James recently reviewed the book Marketing L. Swanson and published by West. on the Internet: Principles of Online Continued on page 18 17 Good News, continued from page 17 Dr. Catherine Luther co-authored an television journalists from throughout article, “Comparing Nations in Mass the Caribbean region. In June he did Communication Research, 1970– a two-week workshop for television Year Award is a once-in-a-lifetime 1997: A Critical Assessment of How managers and program directors from honor, recognizing a career devoted to We Know What We Know,” pub- Bosnia and Herzegovina. This past excellence in advertising education. lished in Gazette: The Journal of summer he spent three weeks in International Communication. Her Pakistan where he conducted five Dr. Benjamin Bates, associate article “National Identities, Structure, workshops, and this fall he went to professor of broadcasting, spent the and Press Images of Nations: The Trinidad/Tobago for training sessions academic year of 2000–2001 as a Case of Japan and the U.S.” will be with TV journalists. He has written Fulbright senior scholar in Finland. published in Mass Communication & monthly articles on broadcast sales He taught at the University of Society. And her book Press Images, and management for the “Radio Free Helsinki and the University of National Identity, and Foreign Policy Europe/Radio Liberty Newsletter,” Tempere. He also gave presentations will be published by Routledge. She which reaches more than 600 affiliates at several conferences in Finland and received a research award for a project in Russia and Eastern Europe. gave two lectures at Charles Univer- on press coverage and welfare legis- sity in Prague, one to the Czech lation. Dr. Paul Ashdown and Dr. Edward Syndicate of Journalists and the other Caudill are the authors of The Mosby to the Faculty of Social Sciences and Dr. Mark Harmon received a grant Myth: A Confederate Hero in Life and journalism students. He also partici- from the Radio Television News Legend, published by Scholarly pated in a seminar on TV and the Directors Foundation to spend a Resources Books of Wilmington, Web in Amsterdam. He presented a summer working as a professional in Delaware. The authors, professors of paper titled “Copyright Reform: the field. He was a field reporter for journalism and public relations, are at Promoting Creativity or Corporate KCRA-TV in Sacramento. He also work on a companion volume about Welfare? A Present-Value Analysis” published research articles in Mass Confederate General Nathan Bedford with Tamara Miller at the Interna- Communication & Society, Electronic Forrest. Both books tell the story of tional Communication Association News, the Texas Journal of Political how the press and the popular culture conference in Washington, D.C. In Studies, and the International Journal created enduring myths about the summer Bates was the Ericsson of Public Opinion Research. He co- partisan raider Colonel John Single- Professorial Research Fellow at authored a study that was in Public ton Mosby and Forrest, a Tennessee Victoria University in Wellington, Relations Review. He has contributed a cavalryman who fought at Shiloh and New Zealand, where he also con- chapter to a book titled Sources for Chicamauga. The Mosby Myth is a sulted with government officials International News: Setting the Inter- selection of the History Book Club. about copyright issues. He then national Agenda. Other articles have Dr. Caudill appeared on a Knox- attended the Eighth International appeared in Metro Pulse and in the ville television program to discuss the Conference on Scientometrics and American Association of University Scopes Trial and its legacy for Tennes- Informetrics in Sydney, Australia. Professors’ Academe. Harmon at- see. He is the co-author of The Scopes Bates’s article called “What Makes tended a conference on television Trial: A Photographic History, pub- a Good Radio Remote: Factors coverage of political campaigns and lished by the UT Press. Caudill was Leading to Perceived Cost-Effective received a grant to add Web elements also invited to talk to communica- and Well-Received On-Site Radio to his newswriting course. tions history students in the graduate Promotional Sales Events” was program at the University of North published in the Journal of Broadcast- Dr. Barbara Kaye co-authored an Carolina at Chapel Hill. He discussed ing & Electronic Media. The co- article for Journal of Broadcasting and issues and problems in doing “cultural authors were Dr. Todd Chambers, Dr. Electronic Media called “Offensive history” and using the media as Jeff Wilkinson, and Dr. Steven Language in Prime-Time Television: sources. Caudill also taught a course McClung. The study was funded by a Before and After Content Ratings,” in the University Honors program on grant from the National Association and she presented papers at the the enduring conflict between evolu- of Broadcasters. Also, he and co- Association for Education in Journal- tion and religion and the role of author Margot Emery contributed a ism and Mass Communication. media in that conflict. chapter to the book Cyberimperialism: Global Relations in the New Electronic Dr. Sam Swan conducted a weeklong Professor Rob Heller, associate Frontier. workshop in Barbados in May for professor of journalism and public 18 relations, is one of four new Center Merged?: The Pros and Cons of Drs. Mark Miller and Bonnie P. for Undergraduate Excellence Fellows Merging LaFollette, Jacksboro, and Riechert have a chapter, “The Spiral for 2001–2002. Fellows are selected Caryville.” of Opportunity and Frame Reso- on the basis of proposed initiatives nance: Mapping Issue Cycles in News and an estimate of impact of their Dr. Candace White, associate profes- and Public Discourse,” in Framing projects on undergraduate education. sor of journalism and public relations, Public Life: Perspectives on Media and Heller’s project involves the transition is the author or co-author of four Our Understanding of the Social World. of his photojournalism classes from recent articles. “The Usefulness of Their paper “Frame Mapping: A the darkroom to the desktop as he Consulting as a Teaching Tool,” by Quantitative Method for Investigating transfers his courses to digital technol- White appears in Journalism and Mass Issues in the Public Sphere” appears as ogy. Communication Educator. “How a chapter in Computer Content Heller’s new book, More Than the Television News Programs Use Video Analysis: Theory, Methods, Applications. Game: The Tennessee Football Experi- News Releases,” co-authored by Mark And their “Interest Group Strategies ence, is now available. Published by Harmon, appears in Public Relations and Journalistic Norms on News Sports Publishing Inc. of Champaign, Review. “Racial Representation of Media Framing of Environmental Illinois, the book contains 160 pages Computer Users in Prime-Time Issues” appears in The Media Politics of of color photographs depicting the Advertising: Race, Gender & Class in Environmental Risks. Miller is a pageantry of UT football. Heller has the Media,” co-authored by Katherine professor of journalism and public been photographing UT football for Kinnick and Kadesha Washington, relations and Riechert is an assistant 15 years and has focused on all appears in Race, Gender, and Class, professor of journalism and public aspects of the experience. The book 8(2), 2001. White’s “Survivors: A relations. contains sections on the band, offi- Qualitative Study of Web Sites that cials, coaches, players, cheerleaders, Endure” appears in the Proceedings of the Dr. Lisa T. Fall, assistant professor of the stadium, fans, and the media. He 2001 Conference of the American Acad- journalism and public relations, has edited the work from more than 5000 emy of Advertising. White was promoted published three articles, “Personal photos and did all the design and to associate professor this year. Values and Media Usefulness Among layout for the project. Mature Travelers” and “An Explor- Dr. Dorothy Bowles made three atory Study of the Relationship Professor Daniel J. Foley’s latest presentations at the Association for Between Human Values and Informa- database study of Tennessee’s appellate Education in Journalism and Mass tion Sources Within a Tourism courts was published in Tennessee Law Communications national convention Framework,” both in Journal of Review. The article, “Tennessee Court in Washington, D.C.: “Teaching via Hospitality and Leisure Marketing, and of Appeals: How Often It Corrects Web-Enhanced Videoconferencing: “Three-Weekend Course Format and the Trial Courts and Why,” appears in Copyright, Costs, and Other Con- Adult Student Satisfaction,” in the journal’s spring 2001 issue. Foley, cerns”; “Covering Campus Crime”; Journalism and Mass Communications an associate professor of journalism and a co-authored refereed paper Educator. ✎ and public relations, analyzes how titled “Framing the Militia Move- often the state’s intermediate civil ment: A 10-Year Textual and Visual appellate court reverses or changes Analysis of Network News.” Bowles Tucker, continued from page 16 trial court decisions and compares the contributed the chapter on intellec- myself as the academic type, I really outcome by type of case, adversary, tual property in Communications and hadn’t given any thought to my name. and author of the majority opinion. the Law 2002. She is now working on He proposed I start using my given Tennessee Law Review has published. the fourth edition of her editing name. I objected because I didn’t like it. Foley’s previous database studies of textbook, Creative Editing. Still don’t. So we compromised. We the Tennessee Supreme Court and the would use my middle name. Tennessee Court of Criminal Appeals. Dr. Dwight L. Teeter Jr., professor of And it’s been “Kelly” ever since. Foley’s public affairs reporting class journalism and public relations and Although family and friends from my took on a special project for the dean of the College of Communica- past still call me Red. LaFollette Press. The Campbell tions, is the co-author of new editions It’s a bit confusing at times, but I County weekly published an eight- of Voices of a Nation: A History of Mass have grown rather fond of the name page tabloid section written by 13 Media in the United States and Law of Kelly after more than 30 years. Just as I journalism students and titled “What Mass Communications: Freedom and grew fond of Tucker. He was a fine and Would Happen if Communities Control of Print and Broadcast Media. decent man. ✎ 19 CLASS NOTES at Iowa State University. (Jrl) 1965 research firm headquartered in suburban Atlanta. He was 1977 John Padgett is vice presi- David Hall is the first recently a distinguished dent and general manager of Jim Fitzwater is manager of Eugene S. Pulliam visiting practitioner/lecturer in WSM AM-FM and WWTN- corporate and employee professor in journalism at marketing and business FM in Nashville. (Brd) communications at FMC DePauw University in strategy at the University of Corporation in Philadelphia, John Troutman is principal/ Greencastle, Indiana. A Georgia. (Jrl) PA. He was recently promoted consultant with Mpact Pulitzer Prize winner, Hall from his position as FMC’s Marketing, a marketing has been editor of the 1972 North America communica- consultancy in Atlanta Cleveland Plain Dealer and tions manager. (Brd) specializing in sales-lead the Denver Post. He is Tom Adkinson, APR, is the generation and customer- working on a book he calls 2001 recipient of the Her- retention programs. (Jrl) an “intellectual approach to cules Award from the 1978 editing rather than a techni- Nashville chapter of PRSA. Margaret L. Davis Weather- The award is the chapter’s Patrice Fidler Blanchard cal text.” (Jrl) has been appointed associate man is a major in the Air highest honor to a public Force stationed in Alabama. relations professional. (Jrl) state director for AARP in 1967 Kentucky. She relocated She was selected as the Air Art Lanham is general from Dallas to open the new Force’s Air Mobility Com- Jack Topchik will be taking manager of KMWB-TV. AARP Kentucky State Office mand Reserve Judge Advo- a leave of absence from his (WB 23) in Minneapolis. in June 2001. (Adv) cate General of the year. She job as an editor with the New His previous position was is married with two children. York Times News Service vice president/general Rick Thames is executive (Brd) after 33 years to serve in the manager of KARD-TV in editor and vice president of Peace Corps in Haiti. (Jrl) Monroe, LA. (Brd) the Wichita Eagle. (MS Jrl) 1983 1969 1979 Mike Manning is promotions 1973 manager at Daytona Interna- Steve Slagle, CAE, is Sandra W. Plant has re- Fred Cowgill is sports tional Speedway. (Brd) president of the Promotional ceived the Volunteer Chapter director at WLKY-TV, the Products Association Inter- PRSA Lifetime Achievement CBS affiliate in Louisville, 1984 national in Irving, TX. In Award. (Jrl) KY. He has worked previ- September 2001 he married ously at CNN and the ABC Viola Gienger is a training the former Debra Papera of affiliate in Rochester, NY. consultant with IREX San Francisco. Mr. Slagle is 1975 (Brd) Promedia in Sarajevo, former director of student Mike Hammond is the new Bosnia. (Jrl) publications and program format general for Citadel 1980 Carol Graves works with the director in student activities Communications. He Nashville office of the at the University of Tennes- Kathryn Norton teaches in oversees the company’s 30 Municipal Technical Advisory see. (Adv) country radio stations. (Brd) the MBA program at the University of Tennessee. Service, which is part of UT’s 1971 Bruce Whiteaker is news (Brd) Institute for Public Service. director at KXAN-TV in She advises city governments Jim Hampton is director of Austin, TX. His station has 1981 across the state. (Brd) publicity/public relations at been honored by the Texas Bob Hodge won a first place Rebecca Ferrar is the Universal Orlando. His Associated Press Broadcasters award for best outdoor writing Knoxville News-Sentinel’s previous job was with Walt for overall excellence in in the Tennessee Sportswriters Capitol Hill reporter in Disney World in the press journalism three years in a Association competition. He Nashville. (Jrl) and publicity department. row. (Brd) works at the Knoxville News- (Brd) 1982 Sentinel. (Brd) Paul Sherrington is vice president of Elrick & Dr. Lee Honeycutt is an Lavidge, a custom marketing associate professor of English 20 The alumni newsletter of the University of Tennessee College of Communications 1985 Television News: A Handbook Norma J. Martin is an business development with journalism at Ball State for Writing, Reporting, assistant features editor at the Bullock Smith & Partners University. He is the Shooting, and Editing. Her Kansas City Star. (Jrl) Architecture and Planning. webmaster for the AEJMC co-author is Steve Hawkins, (Brd) magazine division and the news director at SCYB-TV editor and publisher of the 1986 Paul Parson has been named in Seattle. (Ph.D.) newsletter, “The World’s dean of the new School of Beth Scott Clayton is a Magazine News.” (Ph.D.) Mass Mutual agent with Communications at Elon 1993 Capital Financial Group in College. (Ph.D.) 1990 Tori Skullman Blasé has Nashville. She recently been promoted to executive earned the agency’s top 1988 Richard D. Beaty is the producer and supervising honor for most disability house manager for the Pamela Dyer has received producer at CNN in Atlanta. income insurance sales and Ronald McDonald House in her MCSE from SMU. She (Brd) qualified as a Mass Mutual Mobile, AL. He was with the is now working as a web DI Master, making her a Alabama School of Math- Jeff Gary is director of developer for ExxonMobil in member of an elite group of ematics and Science as the marketing and public relations downtown Houston. (Adv) some 100 Mass Mutual DI school’s outreach coordina- for Roane State Community producers nationwide. (Jrl) 1989 tor. (Brd) College. (MS PR, Jrl) James Fink has a new job as Jill Brewer Sterling is a Amy Overbay is city beat West Coast national director Jana Sterchi Barclay has group supervisor at Margie reporter for the Greeneville of promotion and national been promoted to Director Korshak Inc., a Chicago- Sun. (Jrl) director of pop promotion of Strategic Alliances at based PR firm. (PR) Woli Beeler Schantz is with Elektra Entertainment AccuData America. mother of a new baby, in California. He works with AccuData’s Strategic Alliance 1991 Robert Chapman Schantz. more than 200 radio stations Group supplies data to ad She is leaving Atlanta for around the country to get agencies, PR firms and Gary Gambill was promoted Dallas, where her husband airplay for Elektra artists. marketing firms for their to director of performance Doug Schantz, will be a (Brd) clients’ direct-marketing improvement at CSX campaigns. (Adv) Transportation in Jackson- photojournalist for the CNN John C. Nutt is territory ville, FL. (Adv) bureau there. His assistant manager for asphalt marketing Terri Clifford heads business bureau chief will be Tracy for the southern region for development for National Brian F. Williams is assis- Szabo. Woli has been Marathon Ashland Petroleum, Geographic’s Web site in tant vice president for Aon advertising manager for Art LLC. MAP recently an- Washington. (MS) Consulting in Columbus, & Antiques Magazine in OH. He recently received an nounced merger plans with Rick Sherrill is manager for Atlanta. (Brd) MBA from Franklin Univer- Pilot Oil for gas/convenience Home Box Office and resides sity. (Jrl) store operations. (Adv) in Atlanta. He is currently 1994 involved in launching HBO’s Scott Blue is a director of 1987 new channel, LATINO. 1992 Connors Communications Sherrill has been named as a Jeff Brumley is religion Melissa Carter has joined in Los Angeles. He is also voting member of the editor at the Stuart News, a the morning team on the writing a book on the Academy of Television Arts Scripps-Howard paper in new Q100 in Atlanta. She is Internet and the technology & Sciences for 2001. (Adv) Florida. His religion stories news director for both Q100 that inspired it, as well as a appear regularly in other Alisa LaPolt Snow is and its sister station, 99X in family saga. (MS PR) Scripps papers. He received a working as a correspondent Atlanta. (Brd) master’s degree in religious for Gannett News Service in Theresa Keller has recently 1995 studies from Miami Univer- Tallahassee after leaving the been promoted to professor Brandon McLain is a sity in Ohio. (Jrl) Associated Press bureau in at Emory & Henry Univer- Madison, WI, in 1999. (Jrl) regional marketing analyst Cassandra McGee has left sity. Holcomb-Hathaway the Knoxville Area Chamber David Sumner was recently publishers have also just Partnership and is now in promoted to professor released her textbook, Continued on page 22 21 Notes, continued from page 21 and works for a local speech- formerly Andersen Consult- Steven Fultz was recently pathology private practice in ing, in Georgia. After her for Charter Communications appointed to the position of Knoxville. She is married to marriage, she will make for the Mid-South region. marketing coordinator for Shelby Perry. (Brd) Chicago her home. (Brd) (Adv) Johnston Accounting, a firm Dan Naden is a product Catheryne Pully is in her Matt Savard is employed at with offices throughout the manager in news services for first year at Vanderbilt Law Signature Advertising in Southeast. (Adv) Hoover’s Online at School. (Jrl) Memphis as an art director/ Sarah Gregory is assistant to www.hoovers.com. He and his new media director. (Adv) the managing editor at Good wife Sharon live in Austin, 1997 Housekeeping magazine in TX. (MS) 1999 Elizabeth Culbertson is New York. (MS) John Philleo has been currently an art director in Vic Costello has accepted an Kerry Marraccini is an named managing editor of Marietta, GA. (Adv) offer from Elon College, account executive with the the Clarksdale Press Register where they have just formed Andy Harville is regional Nashville Business Journal, one in Clarksdale, MS. (Jrl) a School of Communication. project manager for Pharmacia of 41 city journals operating (Ph.D.) Russ Witcher has recently Corporation. He is responsible under American City Business published After Watergate: for leading regional and Selena Cunningham was Journals. (Adv) Nixon and the Newsweeklies customer-specific projects, recently promoted to Jowon Park is senior re- with University Press of identifying regional market associate account executive at searcher at the Korea Cultural America. He compares the trends, and recommending a McNeely Piggott & Fox Policy Institute. His current coverage of the three national response. (Jrl) Public Relations Inc. in assignment, which employs a newsweeklies of Nixon’s Nashville. (PR) Dan Hellie is the sports variety of research methods resignation of the presidency including focus groups and in August 1974 until his director at WPTV, the NBC Heather Gleidt found a job affiliate in West Palm Beach, in her hometown in Tulsa. survey, is to look at the funeral in April 1994. Dr. potential for “art cinema” in Witcher is an instructor of FL. (Brd) She started out as a produc- tion assistant at a television Korea. (Ph.D.) English and journalism at Jenny Hunter has been station and has been pro- Tennessee Technological promoted to researcher at Michelle Stevens works at E! moted three times. She is University. (Ph.D.) The Daily Show with Jon Entertainment, the cable now training to be assistant Stewart on the Comedy network. She is a production director. (Brd) 1996 Central cable channel. (Brd) assistant on Homes with Brad Hubbard is sales Style. (Brd) Berthajo (Jo) Adams is an Matt Kelsey is marketing/ promotion coordinator at assistant producer for a post- operations administrator for KXAN/KNVA in Austin, 2001 production editing facility in Computer Education Solu- TX. (Brd) Dallas. (Brd) tions in Atlanta. He is also a Robert Hess works as a freelance film critic. (PR) Kristall Lutz is an account freelance Web consultant in Dale Brill has accepted a executive with WPLJ-FM in Knoxville. (Jrl) position with eGM, a newly Doug Watson is a photo- New York City, a station formed e-commerce division of journalist with KUTV in Salt Justin Kropff is the weekend owned by Disney/ABC. (Brd) General Motors. (Ph.D.) Lake City. The station is sports anchor and reporter owned and operated by CBS. Josh Liner is a financial for WVLT-TV in Knoxville. Rob Howard has been He got married in Septem- planner and money manager, (Brd) promoted to district market- ber. (Brd) but he continues to do ing program manager with Laura Lefler has completed “Liner Vision” for WATE- the ARAMARK Corp. He her summer internship with TV’s Friday night coverage covers Virginia, West Vir- 1998 NBC Dateline. She was a of high-school sports in the ginia, and Tennessee. (Jrl) winner of the international Ashley Jones is working for Knoxville area. (Brd) Synavant as project coordina- radio/tv summer internship Kevan Kerr is a media program. She did a second planner for the Mobil tor, marketing Americas and 2000 corporate communications. internship with the London account with DDB Needham bureau of NBC. (Brd) in New York. (Adv) (PR) Monica Collins is an external relations specialist Shannon L. Johnson is a Will Lewis is a reporter with Ashley Gaby Perry received with Procter & Gamble in consultant for Accenture, a television station in Mon- her MA in speech pathology Cincinnati. (Jrl) roe, LA. (Brd) 22 The alumni newsletter of the University of Tennessee College of Communications

Rhonda Roberts is a news ington and plans to attend law recipient of the UT College producer with WVLT-TV in school next fall. (PR) of Communications Sammie Knoxville. (Brd) Anne Yochim has been hired Lynn Puett Public Relations Valerie Vanosdale has an as an account coordinator Student of the Year award in internship with the U.S. with Ackermann PR in May 2001. (PR) ✎ Department of State in Wash- Knoxville. Anne was the

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College of Communications Calendar of Events Spring 2002

Tuesday, March 12 Journalism, University of Pennsylvania 8 p.m. Shiloh Room, Carolyn Brown “Cynicism in the Media” University Center Alfred and Julia Hill Lecture Keynote speaker: David Thursday, April 18 Quammen, author of Song of 6 p.m. Ballroom, Carolyn Brown the Do-Do and many other University Center books and articles. Honors Banquet “Midnight in the Garden of Fact and Factoid” Friday, May 10 Friday, April 12 6 p.m. Tyson Alumni House Graduating Seniors Reception Noon Carolyn Brown University Center Freedom Forum Lecture and Research Symposium Saturday, May 11 Keynote speaker: Dr. Joseph 9 a.m. Thompson–Boling Arena Cappella, Annenberg School of Commencement Ceremonies

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