WQAM ' Miami Lever Bros

Home , Georgia Cozzini, KCTE, Metro Pulse, Minot Daily News, Times Radio, WJDM (New Jersey)

SEPTEMBER 3, 1956 35c PER COPY

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COMPLETE INDEX

Page 10 ..

THIS ISSUE: e

Big Bitner Deal Page 27

'IND Goes to WB r Record $5,300,00 Page 27 WQAM ' Miami Lever Bros. Seeks Serving all of Southern Florida with 5,000 watts on Better Film Ads 560 kc. Represented by JOHN BLAIR & CO. Page 35

First óii bópér. (47.7%), Pulse, Trendex in every vins Subcommittee time period ' Represented by Adam J. Young, Inc. iblishes CBS Paper Page 50 Even further ahead in first place per latest Hooper. Represented by Adam J. Young, Inc. osby Electronics Div. Sold to MM &M Page 74 First per Hooper (45.8 %), Also Area Nielsen, Area Pulse, Metro Pulse. Represented by JOHN BLAIR & CO.

Now all -time highs. First in the afternoon, per Hoop- er. Strong 2nd place, Nielsen -and climbing fast. Represented by JOHN BLAIR & CO.

Proxirlenl: Todd tilur,

E BUSINESSWEEKLY DIO AND TELEVISIO ::::

If you sell things

u:: ( (kQWW4,4 (iiZT((WctIFON((:1Crrt. f[(({ y 1(

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the way to sell them in the Sioux City area is

myCHANNEL

BECAUSE: BECAUSE: BECAUSE:

KVTV dominates Sioux City KVTV has top CBS and ABC shows KVTV has top syndicated and local The people who buy the things you shows sell watch KVTV Channel 9 more The people who buy the things you than any other station ... better The people who buy the things than 2 to 1. Witness Telepulse's sell watch KVTV Channel 9 more you sell watch KVTV Channel latest Sioux City survey figures: because they see the pick of the 9 more because they see the best of the film shows. Smart adver- 65% share of audience 7 to noon shows from two top networks. tisers place these audience -pull- Monday to Friday ers on KVTV: 69% of 6 share audience to mid- Highway Patrol night Saturday I Led Three Lives 73% share of audience noon to 6 Waterfront Sunday Rin Tin Tin

CBS ABC

The way to sell the 204,500 families in the A Cowles Station. Under the same manage-

Sioux City area is KVTV Channel 9. See ment as WNAX -570, Yankton, South Dakota.

your Katz representative. Don D. Sullivan, General Manager. Sioux City, Iowa YES, BUY

E , BAD-%

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Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 8, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. PROPERTY U.S. AIR FORCE 11th in manufacture of primary metals

LANCASTER, PENNA. NBC AND CBS Among the television markets foremost in the manufacture of primary metals, the CHANNEL 8 MULTI -CCTV MARKET Channel 8 Multi -City Market ranks eleventh, based on production figures for America's top 100 counties (SALES :11.400:11 . ._ MANAGEMENT "Survey of Buying Power" - Moy 10, 19561 This is just one phase of the

widely diversified industry which makes ,.... . the -TV Channel 8 market a buying READIN WGAL LEBANON HARRISBURG market for your product. ..,,,,...... mop too. LANCASTERJ YORK STEINMAN STATION CNuu. 1110 11 Clair McCollough, Pres. N...... - -..

N...... OWN . D,.,,. ::..:,:.,.: Representative the MEEKER company, inc. New York Los Angeles 316,000 WATT Chicago San Francisco

Page 4 September 3, 1956 BROADCASTING TELECASTING closed circuit®

WORST YET Networks now know they investigation, wherein he commented: "I DETAILS won't be out for a few days, but face probably toughest Congressional hear- wish to add some thoughts arising from it's known NARTB's board has approved ing of recent times when House Antitrust current trends [such as] the infiltration of expanded public relations program. Plan Subcommittee begins New York hearings big investment business into television. to step up association's program in this Sept. 12. At secret session with Chairman These are questions requiring study by your field was diverted to Public Relations Com- Emanuel Celler (D -N.Y.) last Thursday Commission, and no doubt will be in- mittee at June board meeting. Since that network executives were bluntly told to pro- vestigated, in due time, by this Commit- time committee has drafted program and duce every contract involving talent, sta- tee ..." [BST, July 23]. board approval has been obtained by mail. tion affiliations, program production and BT Hiring of at least one new man in public sponsorship. Failure to submit material relations department is expected. Funds WHAT may emerge will mean citation for contempt of Con- from FCC discussion for new activity to come out of present on station sales is new which would gress, Rep. Celler warned. policy budget. Discarded: Proposal to set up delve into situations where short -term li- BT NARTB branch office in New York for censees sell at high prices. Bandied about NETWORKS naturally don't want inner- public relations contacts. has been term "trafficking," which by rule - most secrets revealed and hence refused of -thumb heretofore has meant sale of sta- BIT to supply information voluntarily. Sub- tions which have not been held for more committee is expected to subpoena mater- than one year. FCC members are talking TV BOOMER From nothing in television ial, and chances are networks will appeal about looking into commitments made by to almost everything in television is trans- to courts to prevent disclosure of informa- such applicants during hearings, and what formation that Wesson Oil & Snowdrift tion that could be damaging competitively. extenuating circumstances might have de- Sales Co. advertising budget has undergone with At Thursday session Chairman Celler veloped to cause licensee to sell. in little more than year, now that company were Frank Stanton and Richard Salant of BT is set for one -third sponsorship of NBC -TV CBS and David Adams and Thomas E. Sid Caesar Show this fall (Sat., 9 -10 p.m. Ervin of NBC, with outside attorneys SMOKE RINGS What would Stevenson - EDT). Its Caesar investment, estimated at Bruce Bromley for CBS and John Sonnott, Kefauver victory bring to communications about $1.2 million and placed through Fitz- for NBC. Reps. Peter W. Rodino Jr. (D- regulation? Gov. Stevenson has several gerald Adv., New Orleans, pushes firm's N.J.) and James M. Quigley (D -Pa.), broadcaster friends but apparently none tv outlay past $4 million mark. Wesson & committee members, were also there with who aspire to public office. Sen Ke- Snowdrift company has been one of prime committee counsel, Kenneth Harkins and fauver's pre- convention supporters include targets of special tv presentations by Tele- Samuel Pierce. Lou Poller, former owner of Milwaukee vision Bureau of Advertising. BT radio -tv properties and advocate of sub- MEANWHILE, BACK AT THE RANCH scription tv, who wanted Frieda B. Hen - BIT Rep. Celler's sleuths were nosing around nock vacancy on FCC last year; William A. Roberts, Washington attorney who rep- ANOTHER tv absentee that has been high FCC commissioners' offices last week, ap- on TvB list, among others, in allo- target Sunkist Growers Inc., parently seeking "telephone" or other Los Angeles, is cations battles, and who served as treasurer now on verge of its first memos similar to those unearthed by Evins major for vice presidential candidate, and Edward move into network television. Sun - subcommittee. Whether Celler staffinen kist's purchase of alternate -week quarter - Lamb, millionaire Ohio broadcaster-pub - were looking for particular items or just hours in Queen for a Day (NBC-TV, Mon: engaged in fishing expedition unknown, lisher- industrialist, whose bitterly- contested license renewal case still pends before FCC Fri., 4 -4:45 p.m. EDT) on 52 -week basis, but findings, according to those who ought is due to be announced shortly. Contract to know, were nil. Several commissioners, and for whom Sen. Kefauver testified in Senate proceedings last year. was placed through Foote, Cone & Beld- it's understood, plan to attend opening ing, Los Angeles. session in New York, since they'll be in BT BT town anyway for Radio & Television Ex- HANDS OFF policy an evaluation of pro- ecutives Society luncheon honoring FCC. grams, commercial content or category STATES' RIGHTS Montana's Gov. J. BT breakdowns, in fact, all those criteria Hugo Aronson may follow lead of Colo- PROPOSED merger of Bartell -owned ch. evaluated in so- called Blue Book of 1946, rado's Gov. E. C. (Big Ed) Johnson, in ap- 33 WMTV (TV) Madison, Wis., and news- has been proposed to FCC by its newest pointing his own state "FCC" to authorize paper owners of WIBA Madison (Capital member, Conir. T. A. M. Craven. At time on- channel tv boosters to serve canyon Times and Wisconsin State Journal) has FCC recessed in July, question of what to dwellers and others who can't get service fallen through, according to reliable do about programming was deferred until because of rugged terrain. FCC considers sources. Reasons not known, except that reconvening. Comr. Craven reportedly such boosters illegal, but hundreds of them principals could not agree on terms. has drawn up his proposal in event FCC are believed in use and, under Federal law, BT majority decides to proceed with study. In are considered "bootleg" operations. (See his proposal would become dis- SALES UNDER SCRUTINY Concern that case, EDITORIAL, page 102.) sent. over increased activity in tv station sales is BT being evinced by FCC, which recon- BIT vened last week after month's holiday. SHIFTS IN PORTLAND Now -building IN WHAT will be claimed as largest single- Commissioners do not question prices but ch. 8 KGW -TV Portland, Ore., and market television program sale to single feel that body should take cognizance of long -time NBC affiliated KGW-AM, on sponsor, KTTV (TV) Los Angeles Tues- large turnover and of trends in ownership. Dec. 17 join ABC networks. Thus KGW day will announce Colgate -Palmolive Co. Consequently there's thought that cases in- stations, identified with same Mrs. A. Scott has bought Friday 8 -10 p.m. period, start- volving important interests, whose primary Bullitt ownership as pioneer ch. 5 KING - ing Oct. 12, for cream of uncut M -G -M activities are outside broadcasting, should TV and its am affiliate in Seattle, will con- feature films newly acquired by station. be scrutinized, with possibility of hearings. stitute major market links for ABC in Contract is for 52 weeks. Weekly time -pro- This would be in line with suggestion of Pacific Northwest. Ch. 12 KLOR -TV is gram package is $15,000, said to be highest Chairman Magnuson (D-Wash.) of Sen- now ABC -TV affiliate while ABC Radio asked in Los Angeles, making total buy ate Commerce Committee in transmittal of outlet is Westinghouse -owned 50 kw KEX. nearly $800,000. Blair Tv, New York, committee's recent interim report on tv NBC Radio network plans are not known. closed sale Friday.

BROADCASTING TELECASTING September 3, 1956 Page S KING'S POLL GALLOP...

The results of Radio KING's Poll Gallop, staged market, however -check any nationally at Seattle's Longacres Race Track, were recognized survey, the latest 18 Western somewhat inconclusive. But as a typical Washington county pulse, for example. You'll demonstration of KING showmanship they find Radio KING in strong leadership. pleased both parties and the independents too!

For conclusive evidence of KING's domination of the important Western Washington FIRST IN SEATTLE Radio KING -1090 KC ABC -50,000 Watts Radio KING at deadline

BRIEFLY FCC Calls for Meeting BUSINESS PASTEL SETTING TIME ON MIND Nestle Co., White Plains, Houston, N. Y., still look- On 'Crash' Plan meeting room, N. Y., through Bryan Uhf FCC's new commissioner's to complete 100 -station Room was used for first time last ing for availabilities CALL for industry conference on uhf "crash" 7134, six -week fall radio campaign in 30- week. Appointments -including walls, lineup for program issued by FCC Friday, with meeting 50 markets. in Washington under chair- drapes and rug -range from pink to rose scheduled Sept. 20 person- manship of FCC Chairman George C. McCon- and have stimulated Commission DREW E. F. Drew & Co. (Tri- boudoir." NEW FOR naughey. Commission sent invitations to nel to refer to it as "the Nut margarine), N. Y., will launch first satura- NARTB, RETMA, Joint Council on Educa- tion tv spot drive in 15 New England and Cleve- tional Television, Committee for Competitive efficient uhf monochrome and color receiver. land- Columbus (Ohio) markets starting Sept. Tv and Assn. of Maximum Service Telecasters. 3. Requirements for effective uhf receiving 10. Length of campaign depends on results Each group was asked to have four delegates. antenna system including transmission lines. of first 13 -week cycle on 26 stations. Agency: Agenda for meeting calls for establishment of 4. Feasibility of design of moderately priced Donahue & Coe, N. Y. Tv Allocation Research Committee (TARC) receiving system capable of being utilized ef- N. Y., by industry to cooperate with FCC. TARC's ficiently for both vhf and uhf in color and TOYS ON TV Toy Guidance Council, objectives: to assemble facts relating to feasi- toy industry promotional organization, again monochrome. nation bility of transferring tv to uhf, or alternatives, (c) Field Testing scheduled to aid toy dealers throughout "Toyland Ex- and to advise FCC on technical principles in 1. Determine uniform methods for measur- in pre -Christmas placement of tv channel allocations. TARC composition will the quality of press," 15- minute film starring Jimmy Nelson, ing field intensity and appraising for be of all sections of industry, with chairman television service. starting first week of November. Agency recommended from RETMA. Costs of research Field measurements of perform- TGC, Friend -Reiss Adv., N. Y., says 100 mar- 2. intensity in- program expected to be borne by various organ- ance of uhf and vhf transmission over same kets would be covered this year, indicating izations which are members of TARC. Pro- terrain conditions. These should include meas- crease of 40 over last year's ' Toyland Express" gram will encompass research involving trans- urements and observations in one or more: with Paul Winchell and Jerry Mahoney. missions in lower, middle and upper portions type prairie canyon type cities, average cities, Foods of uhf band, use of operating vhf and uhf sta- area locations, mountainous area locations. CALUMET CAMPAIGN General tions, vhf and uhf receivers, and uhf -vhf field not only field inten- Corp. (Calumet baking powder), White Plains, Field testing should include an- intensity measuring equipment. Investigation actual observations N. Y., effective Oct. 1 buying radio spot sity measurements but also mar- on establishment of industry-owned, non -profit technical of service rendered under nouncements in approximately 50 smaller of quality Young research corporation to defray costs should be various conditions and comparison thereof be- kets. Contract, for 13 weeks, placed by made, with possibility suggested that TARC tween median vhf channel and three uhf chan- & Rubicam, N. Y. might become such a non -profit corporation. nels (including low band, median band and Details of suggested research program set out COAL IN MARKET Reading Anthracite high band). spot announcement cam- as follows: (d) Propagation Coal Co. placing radio in major markets beginning early in (a) Transmitters 1. Evaluation of practical results obtained paign October. Lewis & Gilman, Philadelphia, is 1. Comparison between potential perform- from field testing, review of theoretical litera- ance and costs of modern vhf and uhf trans- ture and correlation between practical and theo- agency. mission systems including transmitters, antennas retical performance of vhf and uhf under DUZ IN MIDWEST Procter & Gamble and transmission lines. various conditions. (Duz), Cincinnati, preparing tv spot announce- 2. Measures required to provide uhf coverage 2. Suggested methods for improving uhf per- ment campaign to start in October and run for capability equivalent to vhf. formance if such is considered feasible. 52 weeks in Midwest. Compton Adv., N. Y., (b) Receivers (e) Multiple Vhf Channel Usage is agency. 1. Comparative potential performance and 1. Study of techniques required to make most costs of modern vhf and uhf monochrome and effective use of 12 vhf channels only for televi- ZIPPERS IN 35 Coats & Clark Co. (zippers), color receiving systems including receivers, an- sion broadcasting. N. Y., will go into 35 markets with tv spot drive tennas and transmission lines embodying latest 2. Evaluation of television service which can for five weeks starting Sept. 17. Through Ken- technical developments. be achieved by the application of techniques yon & Eckhardt, N. Y., client also will buy 2. Requirements for circuits and tubes for developed in (1) above. participations in ABC -TV's Afternoon Film Festival later this month. Vick Drops Spot Drive Colgate, Esty to Sever; SPRY DRIVE Lever Bros. (Spry shortening) In Favor of Network Buy $4.5 Million Billing in Air launching regular fall radio campaign in top for 10 weeks starting Sept. 17. Cam- VICK CHEMICAL Co., New York, which early COLGATE -PALMOLIVE Co. and Wm. Esty 39 markets paign will be split into two five -week phases, in summer had scheduled 13 -week spot cam- Co. will terminate their advertising affiliation by two -week interval, and will be paign via 15 radio and 30 tv stations for by mutual agreement as of Dec. 31. Esty separated through Kenyon & Eckhardt, which October [BT, July 9], changed its mind Friday, handles Colgate products whose overall billings Spry's first recently gained account. diverting its funds to co- sponsorship (with come to an estimated $4.5 million. They are Tobacco Co's Pall Mall) of The Big Fab, Vel, which are substantial American Rapid Shave, RADIO FOR VANILLA American Home -TV, 9:30 -10 p.m.). Al- users, with Beauty Story (NBC Fridays, radio along Brisk, Charmis Products (Burnett's vanilla), N. Y., planning Vick's two agencies are assigned to and still be named though Bar Vel Bar. New agency to radio spot campaign in approximately 25 ma- Story-Morse International and BBDO-only jor markets beginning Sept. 24 and running for one so far is set for network exposure: product 13 weeks. Agency: Geyer Adv., N. Y. Vapo -Rub liniment (BBDO). BBDO said Friday LIKE OLD TIMES Vick also would co- sponsor new NBC -TV Tues- Chunky Candy (Kit -Kat JACKIE GLEASON is looking for KIT -KAT ON TV day Jonathan Winters Show scheduled for fall tv spot schedule start- "prettiest girls in the world" for use candy), N. Y., preparing showing at 7:30 -7:45 p.m. 10 for 13 weeks in scattered tv mar- on his program which returns Sept. 29 ing Sept. With its U. S. advertising plans still fluid, Adv., N. Y., is agency. 8 -9 p.m. EDT). He kets. Grey Vick has scouted north of border for Canadian on CBS -TV (Sat., audition call this Wednes- radio availabilities in 25 -50 markets in what is has issued for FELS NAPTHA PLANNING Fels Naptha New York, reported to be largest ($200,000 -plus) Canadian day at Park Sheraton Hotel in Co., through Aitkin Kynett, Philadelphia, pre- "Portrettes" spot venture for pharmaceutical house. This at which time three beautiful paring radio spot announcement campaign in will be selected. - campaign, set to start tandem -style on Sept. 17, and 16 "Glea- Girls" major markets for 13 weeks, starting mid will run 22 weeks. September. BROADCASTING TELECASTING September 3, 1956 Page 7 o o 00C. o 00 o Do O

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ONEIDA SYRACUSE CORTLAND OVO 41-1)

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LOOK AT THE RECORD ... ! JUNE ARB WHEN -TV 165 QUARTER HOUR Opposition 92 FIRSTS Ties 7 <17 CUSE OMAHAW H ©© E 0 0 0 0 N RADIO TV RADIO TV RADIO TV 810 kc. Channel 5 620 kc. Channel 8 590 kc. Channel 6 CBS CBS CBS CBS CBS CBS

/ by KATZ AGENCY INC. JO N RL IR L CO. LLAIE TV. INC MEREDITH ,Radia aid %le üo« STATIONS affiliated with Better Nomes and Gardens and Successful Farming magazines

Page 8 September 3, 1956 BROADCASTING TELECASTING PEOPLE

J. S. (DODY) SINCLAIR named administrative assistant to George O. Griffith, vice president, treasurer, and director of broadcasting at deadline for WJAR -AM -TV Providence, R. I., and DAVID J. SHURTLEFF, general manager of WJAR, given additional duties as director of television sales for WJAR -TV. FRANK YOUNG, director of press informa- Florida- Tv Co. Wins tion, Screen Gems, N. Y., reportedly has re- Georgia signed but agreed to continue with tv film pro- Jacksonville, Fla., Ch. 12 QUICKIES FOR SALE duction and distribution firm, subsidiary of SPONSORED station identification an- Columbia Pictures, until Oct. 1. Meanwhile FCC Friday announced final decision granting PHIL COWAN, with CBS-TV and before that Jacksonville, Fla., ch. 12 to Florida- Georgia Tv nouncements, tested by ABC Radio with CBS Radio press department, joins Screen Gems Co. and denying competing applications by city - Campbell Soup Co. as sponsor on west coast hookup several months ago, are press department Sept. 10 as director of pub- owned WJAX and WPDQ same city. Vote, licity and exploitation. reversing examiner's initial decision favoring now being pitched by network to number WPDQ was four to two, with Chairman Mc- of prospective sponsors whose products Changes at N. W. Ayer's New York, Phila- Connaughey and Comr. Bartley favoring and /or services are deemed by ABC to be delphia and Detroit offices, announced Friday, WPDQ. Comr. Craven abstained. appropriate to this quickie form of ad- included: CYNTHIA DRASNIN, formerly in Grant made to Florida- Georgia on past vertising. One such is AT &T, though no art department, Carson -Roberts, L. A., to art broadcast experience, integration of ownership sale has been completed there or with bureau layout staff, Phila.; BETTIE B. WYSOR, and management and diversification of business any other prospect as yet. Sponsored ID's copywriter, John Moses Agency, to radio -tele- interests. Florida- Georgia owned 26% by presumably would be handled a la those vision copy department, N. Y.; PATRICK F. George H. Hodges, 26% by Alexander Brest; for Campbell, which said, in effect: HUDSON, transferred from art bureau, Phila., local businessmen; 19% by Harold S. Cohn, "Campbell Soups are m -m -m -m good. to art department, Detroit; and WILLIAM J. owner WRHC Jacksonville; 20% by Mitchell This is ABC Radio Network." RAYMOND, transfers from production de- Wolfson-Sidney Meyer interests (WTVJ [TV] partment to plans merchandising dept., both Miami and theatres), and 3% by Jesse H. Cripe, Phila. WTVJ operations manager, who is slated to be Brylcreem's Hot for Film general manager of Jacksonville outlet. JEAN STEVENS, formerly with Wendell P. Comr. Bartley issued dissenting opinion HAROLD F. RITCHIE Co. (Brylcreem hair Colton Co., N. Y., to Dorothy Gray Ltd., cos- taking issue with majority's conclusions favoring dressing), which for past three years has fol- metic concern, as assistant advertising and pro- Florida- Georgia. lowed "highly successful" formula of late even- motion manager. ing spot tv in 100 top tv markets, is seriously at Pittsburgh, reappraising techniques. Convinced that films MARY DEE, disc jockey WHOD Dellar Buys KCCC -TV -AM -TV Baltimore as head of Negro this coming season "will be the hottest proper- to WSID programming at WSID and program director SALE of KCCC -TV Sacramento, Calif., by ties so far as cost per thousand goes," spokes- at WSID -TV. She will broadcast over United co-owners Harry W. McCart and Ashley L. man of its agency, Atherton & Currier, N. Y., Broadcasting Co.'s 7- station network. Robison to Lincoln Dellar, owner of KXOA said client will "look to developing an entirely there, announced Friday, subject to FCC ap- new audience" in months to come. Last week, JOHN J. MURRAY, 52, pioneer Hollywood proval. Purchase price: $400,000, including as- Brylcreem bought participations in early even- radio personality, died of leukemia Friday at sumption of liabilities. ing showing of Ziv's Science Fiction Theatre on U.C.L.A. Medical Center. He was once .com- Mr. Dellar also owns KXL Portland, Ore.; KTTV (TV) Los Angeles; next month, it will mentator for KFI Los Angeles and during early KHMO Hannibal, Mo., and 50% of KIR Seat- add Dr. Christian to its test strategy on KFSD 1930s was m.c. of Sunday night Hi links variety tle. Ch. 40 KCCC -TV will continue full ABC - (TV) San Diego. show on KFWB Hollywood. Survived by wife, TV affiliation, Mr. Dellar said, and remain un- Dorothy, and two children. der managership of Al J. Richards. Mr. Dellar Minor Parties Get ABC Time will be president and executive director. W. H. JOHNSON, 66, vice president in charge NEW SERIES of "acceptance speeches" by of news and publications, KCJB -AM -TV Mi- nominees of three minor political parties set by not, N. D., died of heart attack Thursday. WARE, WSTP, WPFA Sold ABC Radio and ABC -TV in accord with equal - Former managing editor of Minot Daily News THREE radio station sales reported Friday, all time provisions of Communications Act, net- from 1922 to 1948, he is survived by 'wife negotiated through Blackburn -Hamilton Co., work authorities reported Friday. Schedule is and four children. station brokers, and all subject to FCC approval. as follows: Darlington Hoopes and Samuel H. WARE Ware, Mass., sold by H. Scott Kill - Friedman, presidential and vice presidential gore interests to Sherwood J. Tartlow and nominees of Socialist Party, on ABC Radio Fuerst to Head KNBC Betram and Al Roberts for $105,000. Mr. Sept. 11 at 10:30 -55 p.m. EDT and ABC -TV Tart low is president-general manager and Al Sept. 25 at 10 -10:30 p.m. EDT; Farrell Dobbs GEORGE W. FUERST, radio spot sales man- Roberts is commercial manager of WHIL Med- and Myra Tanner Weiss, nominees of Socialist ager, NBC Spot Sales' western division, named ford, Mass. WARE is 1 kw on 1250 kc. Workers Party, on ABC Radio Sept. 13 at Friday by Thomas C. McCray, NBC vice presi- WSPT Salisbury, N. C., sold by Robert M. 10:30 -55 p.m. and ABC -TV Sept. 20 at 10 -10:30 dent and general manager of KRCA (TV) Los Wallace and associates to Tom Harrell, com- p.m.; Eric Hass and Georgia Cozzini, nominees Angeles, as general manager of KNBC San mercial manager, WFNC Fayetteville, N. C., of Socialist Labor Party, on ABC Radio Sept. Francisco. Mr. Fuerst succeeds William K. and Ted Austin, program director, WGEM 20 at 10:30 -55 p.m. and ABC -TV Sept. 18 at McDaniel, transferred to New York to take Quincy, Ill., for $83,000. WSTP is 250 w on 10 -10:30 p.m. charge of NBC Radio's sales (see page 77). 1490 kc. Mr. Fuerst started with NBC in San Francisco WPFA Pensacola, Fla., sold by Charles W. N. Y. Demos Name Peck Adv. as page boy in 1930, later entered programming Lamar Jr. to J. W. O'Connor, Chicago tv film at KNBC, was traffic manager 1936 -41, then NEW York State Democratic Committee has producer, for $77,500. Station is 1 kw day on took up sales (KNBC, KGO KJBS and KGO- appointed Peck Adv. as agency during campaign, 790 kc. Mr. O'Connor is co -owner of Lucas - TV, all San Francisco), becoming division man- H. Prendergast announced O'Connor film company, Chicago; formerly Chairman Michael ager of NBC Television Spot Sales in 1953. employed at WAAF Chicago and WQAM Friday. Miami. Mr. Lamar retains ownership of now- Buffalo Bob on WOR dark ch. 15 WPFA -TV Pensacola. UPCOMING BOB SMITH, creator and host of NBC -TV's Howdy Doody Show (Sat., 10 -10:30 a.m. EDT) Sept. 6: CBS Affiliates Board, Colorado Bids for Sioux Falls Tv signed to three -year, $200,000 contract by WOR Springs, Colo. APPLICATION filed Friday for New York for Monday-through -Friday program Sioux Falls, Sept. 6: Massachusetts United Press (3:05 -5 p.m. EDT), starting Sept. 17, Robert J. S. D., ch. 13 by Morton H. Henkin (KSOO Rodio -Tv Assn., organization commit- seeking 18.79 kw, 690 ft. Leder, WOR's vice president and general man- Sioux Falls) antenna tee meeting, Parker House, Boston. height above average terrain, proposing $197,- ager, announced Friday. Mr. Smith, who will 857 to build and $150,000 first year operating For other Upcomings see page 91 continue with Howdy Doody, will conduct cost. WOR show from New Rochelle, N. Y., home. BROADCASTING TELECASTING September 3, 1956 Page 9 Broadcasting Publications Inc. Sol Taishoff President Maury Long H. H. 'rash B. T. Taishoff the week in brief Vice President Secretary Treasurer

IMP BROAMTING BITNER STATIONS SALE STANDS FCC BACK ON JOB T STING Crowell -Collier's Paul Smith meets Fresh from summer recess, Commis- Al Mk financing requirements at showdown sion grants licenses to two tv and 12 am applicants, deadline THE BUSINESSWEEKLY OF RADIO AND TELEVISION meeting last Friday. However, arrange- postpones for Published Every Monday by Broadcasting ments for KULA -AM -TV purchase comments on deintermixture from Publications Inc. 27 Sept. 10 to Nov. 15 54 Executive and Publication Headquarters are cancelled Broadcasting Telecasting Bldg. CONTROVERSIAL CONVENTIONS 1735 De Sales St., N. W., Washington 6, D. C. WIND SOLD FOR $5.3 MILLION Telephone: MEtropoUtan 8 -1022 Concentration of tv networks on con- EDITOR & PUBLISHER: Sol Taishoff Westinghouse Broadcasting Co. buys vention coverage drove public to radio MANAGING EDITOR: Edwin H. James from Atlass group at SENIOR EDITORS: Rufus Crater (New York). J. WIND Chicago and movies, Sindlinger statistics show. Frank Beatty, Bruce Robertson highest price ever paid for a radio On other hand, Trendex says poli- NEWS EDITOR: Fred Fitzgerald station 27 SPECIAL PROJECTS EDITOR: David Glickman ticians drew higher ratings than reg- ASSOCIATE EDITORS: Earl B. Abrams, Lawrence ulars 59 Christopher (Hollywood) RADIO -TV TEST FOR PAPERS ASST. TO MANAGING EDITOR: Donald V. West CONVENTION COSTS HIGH ASSISTANT EDITOR: Harold Hopkins Dr. Sydney Roslow, director of The STAFF WRITERS: Ray Ahearn, Jacqueline Eagle, Pulse Inc., tells what happens when With final sum still in doubt, network Dawson Nail, Munsey Slack, Lamar Underwood EDITORIAL ASSISTANTS: Hihna Blair, Sylvia Quinn, newspaper readership is measured by executives stick to original estimates John Sheldon, Ann Tasseff, Rita Wade same criteria as those used to deter- that cost of covering the Chicago and SECRETARY TO THE PUBLISHER: Gladys L. Hall mine the audience of broadcast pro- San Francisco conventions exceeded BUSINESS grams 29 revenue by $4.1 to $5.1 million ..59 VICE PRESIDENT & GENERAL MANAGER: Maury Long SALES MANAGER: Winfield R. Levi (New York) PARTIES SET AIR SCHEDULES SOUTHERN SALES MANAGER: Ed Sellers SPOT RADIO SALES UP 27% PRODUCTION MANAGER: George L. Dant Plans announced by Democrats and TRAFFIC MANAGER: Harry Stevens Station Representatives Assn. reports Republicans call for wide use of broad- CLASSIFIED ADVERTISING: Wilson D. McCarthy billings in July totaled ADVERTISING ASSISTANTS: Cecilia De'fox, Doris that spot radio cast media in all forms, tv and radio, Kelly, Jessie Young $10,196,000, compared to $8,029,000 network and spot, live and filmed or AUDITOR -OFFICE MANAGER: Irving C. Miller for same month of last year ....32 ASSISTANT AUDITOR: Eunice Weston taped 62 SECRETARY TO GENERAL MANAGER: Eleanor Schad' BETTER FILM ADS SOUGHT CROSBY ELECTRONICS SOLD CIRCULATION & READER'S SERVICE MANAGER: John P. Cosgrove Lever Bros. launches project to im- Division purchased by Minnesota SUBSCRIPTION MANAGER: Frank N. Gentile Mining & Manufacturing which plans CIRCULATION ASSISTANTS: Bessie Farmer, Joseph prove the quality of television com- Rizzo, Charles Harpold, Frank McCully to take over certain research programs mercial films 35 BUREAUS of Bing Crosby Enterprises 74 NEW YORK 444 Madison Ave., Zone 22, Plaza 5 -8355 NEW ELECTRONICAM SHOWN 'LOCAL' TOUCH FOR NBC RADIO re- Editorial Allen B. Du Mont Labs reveals Danzig, McDaniel and Graham, all SENIOR EDITOR: Rufus Crater fined system of making films for tv with extensive station experience, get AGENCY EDITOR: Florence Small and theatres which Paramount Sun- ASST. NEW YORK EDITOR: David W. Berlyn top posts with NBC Radio in move to NEW YORK FEATURES EDITOR: Rocco Famighetti set Corp. will start using in Hollywood attune network to interests of affili- STAFF WRITERS: Frank P. Model, Selma Gersten, Doris Fischoff within a few weeks 37 ates 77 Business CANON 35 ON WAY OUT? NBC INCREASES COLORCASTS 500% SALES MANAGER: Winfield R. Levi Plans for at least one color program SALES SERVICE MANAGER: Eleanor R. Manning American Bar Assn., meeting in EASTERN SALES MANAGER: Kenneth Cowan every night in week, ADVERTISING ASSISTANT: Donna Trolinger Dallas, gives signs of relaxing its pro- the in addition to spectaculars, hibition of cameras, microphones in will put 120 -130 hours CHICAGO courtrooms 40 of nighttime color on NBC -TV in last 360 N. Michigan Ave., Zone 1, CEntral 6-4115 quarter of year, up from 22.5 hours MIDWEST NEWS EDITOR: John Osbon WESTERN SALES MANAGER: Warren W. Middleton, SUBPOENAED PAPERS PUBLISHED for last quarter of 1955, Robert Sar- Barbara Kolar nofJ', network president, announces. 78 HOLLYWOOD Evins subcommittee of House Small 6253 Hollywood Blvd., Zone 28, H011ywood MBS ASKS 3.8181 Business Committee publishes eight AFFILIATES' AID ASSOCIATE EDITOR: Lawrence Christopher WESTERN SALES MANAGER: Bill Merritt, Virginia CBS documents, out of thousands Wholehearted cooperation of stations Bialas subpoenaed, and FCC answers to con- is needed to help Mutual make good Toronto, 32 Colin Ave., HUdson 9 -2694 gressional questions in action called on its "firm intention" to stay in net- James Montagnes "outrageous, inexcusable and novel" work business, MBS President John 50 Poor tells affiliates 79 SUBSCRIPTION INFORMATON Annual subscription for 52 weekly Issues: $7.00. Annual subscription Including BROADCASTING Yearbook (53d Issue): $9.00, or TELECASTING Yearbook (54th issue): departments $9.00. Annual subscription to BROADCASTING TELE- CASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: Advertisers & Agencies 29 For the Record 92 Personnel Relations .. 75 35# per copy; 53d and 54th issues: $3.00 per copy. 7 Government 50 Playback 76 ADDRESS CHANGE: Please send requests to Circulation At Deadline Dept., BROADCASTING TELECASTING, 1735 DeSales St., Awards 76 International 82 Political Broadcasting 59 N.W., Washington 6, D. C. Give both old and new adresses, including postal zone numbers. Post office Lead Story 27 Professional Services 75 will Issues. Closed Circuit 5 not forward Manufacturing 74 Program Services 72 Colorcasting 31 Networks 77 Programs & Promotion 91 BROADCASTING* Magazine was founded in 1931 by Editorials 102 On All Accounts 24 Reviews Broadcasting Publications Inc., using the title: BROAD- 16 CASTING-The News Magazine of the Fifth Estate. Education 81 Open Mike 14 Stations 65 Broadcast Advertising' was acquired n 1932, Broadcast Reporter In 1933 and Telecast' in 1953. Film 37 Our Respects 20 Trade Assns. 42 *Reg. U. S. Patent Office Copyright 1956 by Broadcasting Publications Inc. Page 10 September 3, 1956 BROADCASTING TELECASTING our job doesn't end here..

Signing the contract, to some, may mark the climax of a national spot sale. Harrington, Righter and Parsons men think otherwise. To them, it's the start of another and extremely vital effort.

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WTVJis proud of it's record of providing the utmost in television service to the viewers of South Florida since March 21, 1949. This includes award- winning news shows, public service programming and local sports spectaculars - all telecast from Florida's first 1000 ft. tower.

Now, as in the past, experience, outstanding facilities, and complete viewer acceptance are yours when you inv est in WTVJ Tele- vision . . . the only TV service providing unduplicated coverage of the ENTIRE South Florida market. Call your Peters, Griffin, Woodward Colonel for a vailabilities. WIVJctsi, MIAMI OPEN MIKE

Fine Treatment her house "poison neat." During the war, the tail- gunner of my Flying Fortress, a boy from EDITOR: Arizona, used to greet new equipment with the Thank you very much for the fine treatment remark "we need that like an elk needs a of my career in your ON ALL ACCOUNTS col- hatrack." . . . Financing umn [BT, July 23].... The reactions to it If it is possible to appeal to your readers for from associates in the industry have been very picturesque idioms which they have noted, I favorable. should be most grateful ... There is no other John W. Harper, Chief Timebuyer way to complete a collection which will do D'Arcy Adv. Co. justice to the zest and flavor of our folk -talk, Chicago and the verbal inventiveness of our people. KIDDER, George Bijur 111 East 56th St., New York 22, N. Y. PEABODY Introduction EDITOR: The Texas You may or may not be familiar with our Story e CO.- organization (National Religious Broadcasters EDITOR: Inc.) and its stand for the purchase of radio - Members of our staff are most favorably im- television time for the broadcasting of religion. pressed with the feature article on Texas in the Offers outstanding fa- We are affiliated with the National Assn. of July 23 issue of B.T. Please let us know if Evangelicals, an inter- church organization rep- we can obtain reprints of the article . . . cilities for the issuance resenting 40 Protestant denominations . . . Mrs. Camilla Koford, Librarian It may interest you to know that members of East Texas Chamber of Commerce of equity or debt secu- our organization spend more than $10 million Longview, Tex. a year in the broadcasting of religion in Amer- rities, either by private of ica. We are anxious to create an atmosphere Market Report are hundred. placement or through of mutual good will and cooperation. includes shipping and handling charges.] I enjoy your magazine and we consider it to public offering. be the "Bible of the Radio- Television Industry." EDITOR: Dr. James DeForest Murch, Pres. I especially enjoyed the recent market National Religious Broadcasters Inc. study on Texas. It certainly spices the statistics Has arranged private Cincinnati, Ohio to use the little bits of humor that creep into the writing .. . financings aggregat- Mr. Hobby's Option John H. Dubuque, Ch. Eng. ing $700,000,000 in EDITOR: KXA Seattle, Wash. the past five years I have just checked our listing in the 1956- EDITOR: 57 issue of your TELECASTING YEARBOOK and and has underwrit- was very surprised to find under the heading I would like to compliment you on your "Principal Stockholders" the following: very fine article on Texas.... ten over $l billion of "W. P. Hobby (KPRC-AM -TV, Houston W. R. Devine Post) holds option to buy 32.5% of Beaumont Devine & Assoc. public offerings in Broadcasting Corporation [KFDM- AM -TV]." Austin, Tex. the past ten years. This is not the first time that such a statement has been made in one of your publica- Gratitude tions. I am at a loss to know the source of EDITOR: your information. W. P. Hobby, the Houston Your editorial in Post, KPRC, or any of the other interests as- BT's issue of Aug. 13- "The Hot and Bothered sociated with Mr. Hobby, do not hold an Air" is excellent and We invite you to we, of the industry, should option or have never held an option to buy be extremely grate- call upon our ful for people like you who have always sup- any portion of the Beaumont Broadcasting ported the Corp. true basics of our industry. experience. Thank you sincerely. I should think you would ascertain the ac- curacy of a statement before printing it. In Bernard C. Barth, Vice Pres. & Gen. this case, I would be particularly careful since Mgr. it is exactly what the Enterprise Co. of Beau- WNDU -AM -TV South Bend, Ind. mont has been trying to prove in court for the past two years. AMST Meeting C. Blakey Locke, Exec. Vice Pres. & EDITOR: Gen. Mgr. I thought you wrote a very good story KFDM -AM Beaumont, Tex. on -TV the Chicago meeting of Assn. of Maximum [EDITOR'S NOTE: BT regrets the error. The Service Telecasters and I am sure all the option Mr. Hobby holds is not to buy 32.5% of mem- Beaumont Broadcasting Corp. but to buy 32.5% bers appreciate the fine position you gave it. of a new company to be formed to be the licensee It was so good that I would like to have of KFDM -TV after the KFDM -TV grant is finally KIDDER, cleared.] about 100 reprints of the page to send with our follow -up letter to eligible AMST mem- PEABODY & CO. Idioms Wanted bers. FOUNDED 1865 Harold F. Gross, Pres. EDITOR: NEW YORK BOSTON PHILADELPHIA WJIM -AM-TV Lansing, Mich. CHICAGO SAN FRANCISCO In a speech abroad this winter to commercial attaches of various European governments, I Tough Admission Offices and correspondents in thirty other should like to illustrate the fascinating differ- EDITOR: principal cities in the ilnit:d .States ences between our 48 states, not in terms of dry statistics which quickly crumble from mind, but It's a little bit tough to have to admit, but I Address inquiries to: rather by local speech imagery, colorfully home- depended on LOT today to interpret to me just ROBERT E. GRANT made, which the eye can relish and the ear what was happening on our station, after pre- remember. empting something like 40 hours of time to Kidder, Peabody & Co. My West Virginia hostess over Decoration have it happen! I really think your mn -down First National Bank Building Day, for example, observed the grass was commentary on the Democratic National Con- Chicago 3, Illinois "huntin" to be cut. In Vermont last winter, a vention was a better piece of work than the Telephone ANdover 3 -7350 little white -haired old lady warming her hands convention itself. at the ski -hut stove before plunging down the Lawrence H. Rogers II, Vice Pres. Nose -Dive trail, commented that a niece kept WSAZ-TV Huntington, W. Va. Page 14 September 3, 1956 BROADCASTING TELECASTING From 4 to 7 1=3.M.

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BROADCASTING TELECASTING September 3, 1956 Page 15 IN REVIEW

Saga of the THE COMPANY WIFE formula. It calls for a good -sized female star part, often for melodrama and moral, and al- ABOUT five years ago, Fortune magazine's ways clearcut issues. Maybe it's the latter that William H. Whyte attempted to clarify a most makes it a show that's nearly always fun to pressing industrial issue, that of the company watch, providing the sort of simple enjoyment Successful wife 'and her place in the business community found in fairytales and Westerns. Whatever sun. As a part of very lucid series of articles the formula, if indeed there is any, it's good to on communication, Mr. Whyte explained the have the Loretta Young Show back on the ways and means by which a "company wife" Sunday bill. either makes or breaks her mate, and how SAUSAGE Production costs: Approximately $45,000. many a top echelon job was created or denied Sponsored by Procter & Gamble, through Ben- simply on the basis of a wife's behavior. ton & Bowles (Camay, Tide) and Compton Instead of heeding Mr. Whyte's basic con - Adv. Agency (Gleem), on NBC-TV Sundays, clusion wit: that the ideal company wife -to 10 -10:30 p.m. EDT. is a mistress of subtlety, a superb intrigant Producer: John London; associate producer; whose bible is Emily Post and whose batik, Jack Murton; director of photography: Nor- plans are by the late Dale Carnegie au- -the bert Brodine; story editor: Ruth Roberts; thors of last Monday's Robert Montgomery music supervisor: Harry Lubin. Presents came up with a wheeze that seemed to have come out of Claire B. Luce's The Women, JANE WYMAN SHOW i or the Messrs. Sloan Wilson, Cameron Hawley, 4 Rod Serling and the rest of the "business ANOTHER in the something -less- than -great novel" studs. but worth- watching -anyway vein is the Wyman ±;iá Jspv. In "The Company Wife," author J. Harvey show, Tuesday's twin to the Loretta Young :'ii SP Howells and his tv adaptor, Martha Wilkerson, Show. Format, sponsor and story type are /' i1¡:Ì would have us believe that the coming of The the same. , 1 `1 , `,- New, Bright, It, too, started a new season last week. The /I/ J Young Executive would unleash such a tidal wave of greed, insecurity, envy and yarn was about a Career Woman literary agent lust plain bitchiness on the part of Newtown's with a penchant for loving and losing promis- female population that not a single member of ing authors who dropped her when they the community could hope to escape it. It reached the top. She tried to hold the latest might have been "good summer viewing," but candidate, George Montgomery, by keeping Not long ago GABEL'S still, we thought it rather presumptions to end him away from the top, but almost lost out this dreadful play with the disclaimer that "any again when he discovered her trickery. RANCH HOUSE, processor of Main trouble: events proceeded much too meat products, selected similarity between persons living or dead, etc." KTVX We definitely hope so. quickly for a half -hour, which fouled up the as the medium to introduce Production costs: Approximately $38,000. "willing suspension of disbelief." Aside from a new product. Here's what Sponsored by Schick, through Warwick & that, it was a well -acted, professional and en- Mr. Gabel says: "We have Legler on NBC -TV, Mon., 9:30 -10:30 p.m. tertaining show. done considerable advertising Written by Martha Wilkerson, tv play by J. Production costs: Approximately $42,000. Harvey Howells; director: Ira Cerker; pro- Sponsored by Procter & Gamble, through through various means and ducer: Philip Barry Jr. Compton Adv., on NBC -TV Tues., 9-9:30 have been given good results, p.m. but all of the times that we HURRICANE WATCH Producer: William Rousseau; director: various; have advertised, this (program METHODS used in locating and tracking hur- director of photography: John MacBurnie; ricanes, how advisories and warnings are dis- editorial supervisor: Richard G. Wray, on KTVX) takes the 'spot- A.C.E.; film editor: Daniel A. Nathan, light'. We were seminated, and the safety precautions that introducing should be taken by individuals to minimize A.C.E.; music supervisor: Stanley Wilson. a new product, and results are loss of life and property are interestingly told Jane Wyman Show is a Leman Ltd. Produc- still coming in. "* in "Hurricane Watch," United States Weather tion filmed at Revue in Hollywood. Bureau film now being made available to tv EDITOR'S NOTE: When stations in coastal areas of the nation. The COKE TIME regional advertisers in East- 15- minute film, which like many other govern- RETURN of Coke Time and its singing star ern Oklahoma want to reach ment productions suffers from the use of Eddie Fisher to NBC-TV last Wednesday was amateur performers, nevertheless is neatly writ- heralded by a publicity release announcing that Oklahoma's biggest market ten, competently directed and skillfully nar- on his first program of the new season he would they KNOW they'll get results rated. introduce a new song by Sammy Cahn titled on KTVX. Production costs: Approximately $14,500. "Tv Is a Wonderful Thing." But anyone who Producer: Motion Picture Services, Dept. of tuned in expecting to be in on the birth of an- You, too, can reach more Agriculture, under supervision of Calle A. other "I Walk Alone" was sadly disappointed. potential buyers, at less cost Carrello, chief of production. "Tv Is a Wonderful Thing" turned out to be a on the truly regional TV Writer -director: Gil Courtney patter number to the effect that "the tv season's Camera: Bob Kiefer. in full swing ... it's time to start dialing .. . station . . . KTVX. keep you smiling ... tv is a wonderful thing." *Letter on file in LORETTA YOUNG SHOW Mr. Fisher wisely sang this first-and fast - our office. and then got on to singing the romantic ballads BACK IN BUSINESS for the dawning season, he does do well, sending his studio audience the Loretta Young Show turned up on NBC - into squeals Ask Your of delight exactly like those with TV Aug. 26 apparently not much changed from which their older sisters used to respond to the slick AVERY -KNODEL Representative last season but gratifying as ever in its warbling of Frankie Sinatra some 15 years ago. fiction fashion. If this is the kind of thing you like, then this For her season opener Miss Young picked program is for you, as there's no one around a mystery story which involved a deaf lady today who does it any better than Eddie Fisher. lawyer and her law partner -husband, the One of the most entertaining bits of the former a good and true type, the latter a opening Coke Time show was the commercial. man who is sometimes willing to compromise a Host Fred Robbins, welcoming Eddie back, be- principle for material gain. It was a melo- gan talking of his own vacation and showing dramatic half-hour, complete with moral lesson. snapshots of the famous places he'd visited To those of us who like that sort of thing- L A. (Bud) BLUST during the summer-each picture a close -up of even to the hostess' epilogue restatement of a V. P. and Gen. Manager hand holding a bottle of Coca -Cola, with the the moral -it was entertaining and terrifying. Golden Gate Bridge, Old Faithful, etc., provid- TULSA BROADCASTING COMPANY Technically it was well done as these shows ing sketchy backgrounds. characteristically are. Production costs: Approximately $12,500. Box 9697, Tulsa, Oklahoma It's hard to define the Young television Sponsored by Coca -Cok Co. through McCann- Page 16 September 3, 1956 BROADCASTING TELECASTING God spake all these words...

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We have received many In my opinion, your series on the favorable comments on the Back Ten Commandments, which is to God Hour." now running on our stations, is well done. le has received a very You have done a splendid job favorable audience in this area." with your first 13. Keep up the good work." "Reaction to series currently shown here is very fine." "We have had many calls in regards to this program and how "Your series of programs were good it is. Particularly the one excellent -in good taste and which was shown today, July 23rd." most effective."

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September 3, 1956 Page 17 BROADCASTING TELECASTING IN REVIEW

Erickson on NBC-TV, Wednesdays and Fri- days, 7:30 -7:45 p. m. Host: Fred Robbins; conductor: Axel Stordahl; producer: Tad Danielewski; director: Paul Harrison; sets: Glen Ho!se; continuity: Bernie Gould.

A FRAGILE AFFAIR THE brittle, pre -World War I farces of Ferenc Molnar may turn out to be a find for television dramatists. His themes have just the right amount of off -beat delight to liven the tv screen. For example, last Tuesday NBC's Unit Four presented the Hungarian dramatist's A Delicate Story (retitled A Fragile Affair) on the Kaiser Aluminum Hour and it was a charming lark. Basically, the story is a sophisticated caper set in a Swiss delicatessen. Adapter Robert Howard Lindsay wisely revised the time to 1939 but left intact all the hallmarks of the comedy of fashion of the earlier period. Item: Long moments of trivia. Eli Wallach and Gaby Rodgers shone in their parts, with Miss Rodgers bringing bright moments of intensity to her characterization of the innocently, faith- less wife who feels she must love soldiers in the interests of "mankind." Among the secondary members of the cast, we must cast a vote of appreciation for the joyful whimsey of Marcel Hilla re in his part of police captain. All in all, a charming and delightful performance. Production costs: Approximately $35,000. Sponsored by Kaiser Aluminum, through Young Rubicam, on NBC -TV, Aug. 28, 9:30-10:30 p.m. EDT. Book by Ferenc Molnar, adapted by Robert Howard Lindsay; executive producer: Worth- ington Miner; producer- director: Fielder Cook; associate producer: Joseph Dackow; production assistant: Marion Rees; technical director: Dan Zampino.

BOOKS MATHEMATICS FOR ELECTRONICS WITH APPLICATIONS, by Henry M. No- delman and Frederick W. Smith. McGraw- Hill Book Co., 330 W. 42nd St., New York 36, N. Y. 396 pp. $7. IN THIS text, "the emphasis has been placed on application rather than on mathematical theory," the authors say in their preface, noting that this approach seemed best in light of their experience. (Mr. Nodelman is head of the mathematics and physics department of RCA Institutes; Mr. Smith is an NBC television en- had a gineer.) "It is our conviction," they continue, "that the wide barrier which exists between mathematics and its applications can best be surmounted by demonstrating the practical uses which industry makes of mathematics." TELEVISION ENGINEERING, PRINCIPLES AND PRACTICE, by S. W. Amos and D. C. Birkinshaw. Philosophical Library, 15 E. 40th St., New York 16, N. Y. Four volumes. $15. TELEVISION ENGINEERS in this country may be interested in this set of training man- uals used by the BBC to instruct its engineers in the principles and practices of telecasting by British standards: 405 lines, 25 frames, am sound, etc. Volume I deals with basic tv principles, camera tubes, tv optics and electron optics. Volume II, just published, is devoted to video -frequency amplification. Volume III, now in preparation, will deal with waveform genera- tion and Volume IV with various circuit techniques.

Page 18 September 3, 1956 BROADCASTING TELECASTING ride uolcorn iotely?

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BROADCASTING TELECASTING September 3, 1956 Page 19 our respects

to THOMAS EDSON KNODE

AT ODDS with the sophisticated decor of the tractor in Washington, but this was short-term, Manhattan office of Thomas Edson Knode, interim work. He wanted to get into the news- vice president in charge of television for Ed- paper business, and, indeed, had started with ward Petry & Co., is a homely motto hanging the United Press as a copyboy in the summer on a wall: of 1935. After three months with the electrical "Work is the curse of the drinking classes." contractor, he gave up that job and concen- It is a curse which Mr. Knode bears as unos- trated on his UP duties. tentatiously as possible. Few work harder or There he served successively as dictation more effectively while seeming to work so little. boy, reporter and radio news editor until To the undiscriminating eye the self-effacing, January 1938, when he moved into broadcast- friendly Mr. Knode appears an affable misfit in ing as news editor for NBC in Washington. the fiercely competitive station representation Three years later he was named director of field, a lotus -eater among a pack of carnivores. news and special events for NBC in the capital. ARB's cumulative rating for But, as many of his competitors have been sur- Then came World War II. prised to learn, he has formidable instincts of When he was called into Army service in June says Milly Sullivan and survival. March 1942, his early training at Augusta "Valley Playhouse" reach These competitors would have been spared Military Academy got him a commission as 36.9% different TV homes the surprise if they had been in the vicinity of a second lieutenant. But it was his own doing Buna, New Guinea, in the early stages of World combat. was offered weekly over KCRA -TV. that got him into He a War II. There Lt. Thomas Knode, infantry desk job with the radio branch of the Army's Milly has repeat audience, too. platoon leader, picked up two Japanese bullets Bureau of Public Relations, but turned it down. Her and a Distinguished Service Cross, the nation's Then, with the 32nd Div., he shipped over- average daily rating is second highest decoration for valor. seas to New Guinea. The second bullet he 12.4 with 74.4% of this large Today, at 40, Tom Knode is vice president caught in that push on Buna Village shattered woman's daytime audience. in charge of television and chairman of the the bones of one foot, and he spent the next plans board of Edward Petry & Co., pioneer 11 months in hospitals before he was retired From 2 to 5 P.M.. Milly's par - station representation firm. He joined Petry in November 1943 with the rank of captain. ticipating double feature leads in April 1955. The plans board chairmanship Returning to NBC, he was given the job of in all quarter hours over he added last month. A measure of what he handling publicity for the network's Washing- the has helped to accomplish in his little more ton stations. About a year later, in January other three stations on the air. than a year with the company was recognized, 1945, he was transferred to New York as "Valley at least by implication, when President Petry assistant manager of the NBC press department. Playhouse" is an im- announced formation of the plans board. He In October 1947 he was named director. portant part of the programming included this phrase: "Our organization and From the press unit he transferred, in 1949, which attracts Sacramento business have expanded to such an extent to the television side, as administrative assistant women to KCRA-TV. This helps during the past year ..." to Carleton D. Smith, then director of tv net - Mr. Knode's knowledge of markets and sta- wo>ilc operations (now vice president and gen- make KCRA -TV the highest tions -which is extensive -was earned on eral manager of NBC's WRC- AM -FM -TV rated NBC station in the West. both sides of the broadcast street. He grew Washington). When Mr. Smith was moved into up with a network, which to a rep is the the station relations vice presidency, Mr. Knode epitome of competition. Yet today he works also transferred into that department. *All ratings complied from the representation side with no less enthusiasm he Sacramento Television There remained, but rising in office and Audience ARB: June 2 -8, and vigor, and still keeps the friends he had influence, until he resigned as station relations 1956. on the other. director to join the Petry organization. Thomas Edson Knode was born Nov. 17, During his tenure in NBC Television opera- 1915, in Soledad, Calif., the son of Thomas E. tions and station relations, Mr. Knode has and Helen Whitaker Knode. His father was been credited with contributing as much as in the Air Service of the U. S. Army during any other one man to the building of the NBC World War I, and after the war operated an air Television Network from its formative days service which took the family to residences in to its present eminence. California, Texas and Oklahoma. Mr. Knode is married to the former Molly When young Tom was five years old his Stonestreet of Washington and they live at father was killed, and with his mother he Wilton, Conn. CHANNEL 3 gravitated back to Washington, D. C., where He professes no club memberships and few her family still resided. There he attended the hobbies, and it is a fact that his work-which SACRAMENTO, CALIFORNIA public schools, then moved on to Augusta keeps him on the road approximately 25% of 100,000 Watts Maximum Power Military Academy at Fort Defiance, Va. This the time and frequently requires late evenings was followed by a year of law at Columbus U. when he is in town leaves little opportunity Basic NIBIC Affil ate - (1935) and a year at Temple Business School for such activities. But he is an expert tennis represented by (1936), both in Washington. player and swimmer -to which expertise should Edward Petry & Co. After Temple Business School, he got a be added, as many a station man will attest, job as private secretary to an electrical con- an uncommon proficiency at the poker table: Page 20 September 3, 1956 BROADCASTING TELECASTING Adam Young now represents two of TODD STORZ's great radio stations, KOWH, Omaha and WTIX, New Orleans

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Only half of the huge television Studio A (75 x 52 feet) is needed for the big "Ladies Day" audience.

Represented by THE KATZ AGENCY, INC.

4p+ STORER NATIONAL SALES OFFICE, 118 E. 57th, New York 22, MUrray Hill 8 -8630 Neighbor of the Famous General Motors and Fisher Buildings in the Dynamic New Center Area 7441 SECOND BLVD., DETROIT 2, MICH. TRinity 3 -7400

WITHIN THESE DOORS, tomorrow's radio and television equipment at work today to make WJBK Radio and WJBK -TV even more powerful salesmen throughout the great South- eastern Michigan market. We're open ... for business ... in a big new building as handsome as the big new business we can build for you. Now, more than ever, these outstanding Storer stations are your best choice for sales results, with these marvelous facilities to serve our clients, viewers and listeners. Come visit us when you're in Detroit!

Direction Control, announcers' booth and clients' viewing room, as seen from TV Studio A.

Radio Studio A, one of three ultra -modern, fully equipped radio broadcast centers. Color TV is recessed into the wood panelled wall of the television managing director's office.

To Be Greeted with a City -Wide Celebration

September 18th's the day for the formal opening cere- monies! Open House for the public and attendance by local, state and national officials will make the new home of WJBK, Radio and WJBK -TV the center of all eyes. THEODORE J. GRUNEWALD

THRILL JACKSON'S on all accounts THEODORE JOSEPH GRUNEWALD, 31- year-old vice president in charge of radio -tv, Hicks & Greist, New York, although no ha- bitual lawbreaker, believes that certain laws are meant to be broken, particularly if they happen to interfere with his client's desire to gain national attention at very little cost. Last year, Ted Grunewald and Charles Skoog, Hicks & Greist's account executive on Sandura Co., manufacturers of a vinyl floor- covering, had a joint idea of vividly illustrating Sandran's durability by showing NBC -TV's AND MAKE SALES EASIER FOR Tonight viewers what would happen if a stream of taxis and trucks criss -crossing midtown Man- hattan were to pass over a strip of the material. With municipal regulation after regulation tying Hicks & Greist into a knot of red tape, Ted Grunewald merely waited until the police were You! conveniently off somewhere else before proceeding with the live commercial-as planned- that netted Sandura an additional 70 franchised IN JACKSON - U. OF M. FOOTBALL GAMES dealers the following week. Trained in real estate development on the OVER WKHM ROLL UP RECORD side while going through New York U.'s School of Commerce (after a three -year stint as an Army Air Corps officer in World War II), Mr. IMPRESSIONS EVERY WEEK Grunewald became quite experienced in taking well- calculated chances. As a "charter member" of the William Esty agency's tv department -one of the first in the business -which he joined in 1948, Ted Grunewald, as business manager, was smack in the midst of network By Buying 2 or More of tv's trial -and -error phase of operations. In 1952, when he went to Doyle Dane these Powerful Stations Bernbach as radio -tv director, he became in- strumental in launching the Liberace band- WKMH WKMF WKHM WSAM wagon which sold Necchi sewing machines by Dearborn -Detroit Flint, Mich. Jackson, Mich. Saginaw, Mich. the carloads "to people who said they couldn't Jackson Broadcasting stand Liberace." He also told the Henry S. a Television Corp. Levy Baking Co., ( "Anyway you slice it, it's BUY A L L 4 STATIONS SAVE 15% still Levy's ") that anyway they chose to slice BUY ANY 3 STATIONS SAVE 10% it, television would taste mighty good. BUY ANY 2 STATIONS SAVE 5% At the time he joined Hicks & Greist in 1953, the agency billed $100,000 in broadcast media; today, the figure hovers somewhere between $3 and $4 million. Clients such as JACKSON, the Dixie Cup Co., Taylor -Reed (E -Z Pop), Servel, Lewyt, Walter H. Johnson Candy Co., MICHIGAN all have upped their broadcast budgets "very WKIIM considerably" in the past three years. Fred A. Knorr, President Married to the former Dorothy Nedwick, John O.,Gilbert, Managing Director Mr. Grunewald makes his home in Jamaica, \we/1 1_4_ Long Island, and what little time is his goes Jackson Broadcasting & Television Corp. A y into a "simply lousy game of golf," deep sea fishing for "blues" off Montauk Point, and snapping color photos of his I8- month -old K N O R R C o r p . A f f i l i a t e Broadcasting daughter, Carol. Page 24 September 3, 1956 BROADCASTING TELECASTING And now for the $128,000 question -What is "Sco'rcH" a brand name for?

You'll win our thanks (if not a jackpot) by rectly : "SCOTCH" Brand Cellophane Tape, or respecting our registered trademark when you "SCOTCH" Brand Magnetic Tape, etc., please mention our product on your programs. If it just say cellophane tape or magnetic tape. is impossible for you to use the full name cor- Thank you.

MINNESOTA MINING AND MANUFACTURING COMPANY

ST. PAUL 6, MINNESOTA

BROADCASTING TELECASTING September 3, 1956 Page 25 Here is a model of WRC and WRC -TV's new $4- For Metropolitan Washington, it represents an oppor- million plant -the first ever built from the ground up tunity to see live, local programming in Color, supple- specifically for Color Television. This is another giant menting NBC's network Color service. step in NBC's development of complete local facilities For the nation, it represents the prospect of seeing for nationwide colorcasting. By Fall of 1957, NBC's important events and personalities transmitted from the key stations in the Capital will be serving their adver- Capital with the total realism of glowing Color. tisers, their audiences and the nation from the most advanced structure of its kind. This is the building to keep your eye on. It is an integral For advertisers, it represents the newest, most dynamic part of booming Washington. It promises a brighter, approach to a market of consumers with the largest more colorful future for your product, your customers family income in the country. ... and you.

WRC and WRC -TV... SOLD BY SPOT SALES

NBC LEADERSHIP STATIONS IN WASHINGTON, D.C.

Page 26 September 3, 1956 BROADCASTING TELECASTING BROA STING

TE . CASTING

September 3, 1956 Vol. 51, No. 10

erties, explained that the arrangement had not been submitted to the FCC "because the mort- CROWELL- COLLIER FINANCING gage holders had refused to allow the proposed exchange to be submitted." The present own- IS SET FOR BITNER PURCHASE ers of KULA bought the stations from Pacific Frontier Broadcasting Co. (Dolph-Pettey Paul Smith cornes up with money at Friday showdown meeting group) for $600,825, winning FCC approval last January. Says deal to buy Bitner string will go to FCC at once The KULA stations are owned by Mr. Bur- nett, Albert Zugsmith, Arthur B. Hogan and -TV Meanwhile, C -C gets KFWB but loses out on KULA -AM Richard C. Simonton. Messrs. Zugsmith and CROWELL -COLLIER last week found the. Co., New York underwriting firm. Hogan, as chairman and president, respectively, of Albert Zugsmith financing to complete its $16 million -plus pur- The source of Crowell -Collier's new financ- chase of the Bitner stations just as the deal was Co., acted as brokers in the Crowell -Collier ing was not immediately learned. It was specu- deal with the Bitner interests. Mr. Hogan was about to fall through. - intend to spin lated that Crowell -Collier might the broker in the KULA deal. Paul C. Smith, Crowell- Collier president, an- off one or more of the Consolidated properties nounced late Friday that the purchase agree- as a means of reducing its total purchase. With the failure of the KULA sale to Crow- ell- Collier, the KULA owners will now move ment had been set, that applications for ap- The Friday conference between Messrs. as to acquire additional radio and television prop- proval would be filed with the FCC as soon Smith and Bitner followed by one day the an- is faced erties on the mainland, Mr. Burnett said. The lawyers could draw up the papers. He nouncement by Mr. Smith of the collapse of which, have varying with an Oct. 31 deadline by according Crowell -Collier's deal with KULA -AM -TV stockholders interests in KRKD FCC approval to the terms of the agreement, Honolulu. One day also elapsed last April Los Angeles, KFOX Long Beach, KITO San and the sale closed. must be forthcoming between the signings of the purchase agreements Bernardino and KVSM San Mateo, all Cali- -Collier also last week lost one prop- Crowell with KULA and with Consolidated [BT, April fornia. erty and acquired another in its more- than -$20 30]. Crowell- Collier, which publishes Collier's million -plan to build a broadcasting empire. and Woman's Home Its $1 million purchase of KULA -AM -TV Last Thursday Mr. Smith said that KULA the Companion and operates a Honolulu was cancelled by mutual consent of owners had not been successful in clearing the wholly -owned subsidiary which publishes the buyer and seller. stock of the licensee, Television Corp. of Amer- "Collier's Encyclopedia" and other books, for It's $2.47 million purchase of KFWB Los ica, for sale to Crowell-Collier. some months has been diversifying its interests. Angeles was approved by the FCC (see story The day before, Jack A. Burnett, general C-C recently announced its intention to discon- page 56). manager and part owner of the Honolulu prop- tinue publication of The American magazine. Mr. Smith found his money for the Bitner transaction at the eleventh hour. He had scheduled a showdown meeting last Friday with Harry M. Bitner Sr., chairman of the board WIND SOLD FOR RECORD $5.3 MILLION of Consolidated Television & Radio Broad- casters Inc. Mr. Bitner, under instructions HIGHEST PRICE ever paid for a radio station rectional. It was founded in 1927. The sta- from his board, was prepared to call off the was established last week when announcement tion originally was assigned to Gary, Ind., un- agreement if the money were not available. was made that Westinghouse Broadcasting Co. der the FCC's old zone assignment system. It It was learned that the Consolidated board had bought independent WIND Chicago from was sold to the Atlass group in 1938 by Public had been influenced by the present bull market Ralph L. Atlass and associates for $5.3 million Service Co. Ch. 20 was granted to WIND in in station prices and had decided that it would [BT, Aug. 27]. 1953 but has not yet been put on the air. be possible to obtain other buyers at at least an The purchase price is in stock of Westing- Ralph L. Atlass, president and general man- equal price if the Crowell -Collier transaction house Electric Corp., valued as of Aug. 24, the ager, is 11.1% owner. Other stockholders are collapsed. Since the original sale agreement date of the signing of the purchase agreement. H. Leslie Atlass Jr., with Frank and Harriett was entered last April [BT, April 30], C -C Highest price for a radio station up to now Jane Atlass, 29.7 %; Chicago Daily News (John S. Knight), 27.7 Helen A. Wrigley and has been known to have encountered problems was the $4 million paid for independent WNEW %; T. vice presi- in obtaining the money necessary to swing the by a group headed by Richard D. family, 26.4%, and John Carey, New York dent deal. Buckley, Jack Weather and John L. Loeb. Mr. and commercial manager, 5.5 %. Meanwhile there have been several other big - Buckley and others had bought WNEW from Messrs. Atlass and Carey will continue in bracket station transactions, including the record is the William S. Cherry interests in 1954 for their respective positions after the transfer of WIND Chicago (story, this $5.3 million sale $2.1 million. consummated, it was announced. page) and the $10 million sale of WISH -AM-TV last week was the sale of In a statement announcing the sale, Donald WANE-WINT (TV) Fort Also announced Indianapolis and Ind., by Malco H. McGannon, president of WBC, said the Wayne Aug. 27]. WEOA -WEHT (TV) Evansville, [BT, for $820,000 agreement would be submitted to the manage- The WISH transaction was of particular Theatres to a Cincinnati syndicate buying group ment of the parent Westinghouse Electric interest to Mr. Bitner as two of the Consoli- [BT, Aug. 27]. Principal of the is Henry Hilberg, Cincinnati, who has extensive Corp. for approval. Following this, application dated properties are also in Indianapolis. Con- for FCC approval would be filed, he said. solidated stations (with facilities and network interests in midwest packing and printing. Westinghouse owns WBZ- AM-FM -TV Bos- affiliations indicated) are: Indianapolis-WFBM Also reported last week was the sale of ton, KYW- AM -FM -TV Cincinnati, KPIX (TV) 5 kw 1260 kc ABC -MBS, WFBM -TV ch. 6 WINR -AM -TV Binghamton, N. Y., by Donald San Francisco, KDKA- AM -FM -TV Pittsburgh, NBC; Grand Rapids -WOOD 5 kw 1300 kc W. Kramer and associates to Joseph L. Rosen - WBZA-AM -FM Springfield (Mass.), WOWO NBC, WOOD -TV ch. 8 ABC-NBC; Minneap- miller Jr. and Peter Bordes in behalf of a syndi- Fort Wayne and KEX -AM -FM Portland (Ore.). olis-St. Paul -WTCN 5 kw D 1 kw N 1280 kc cate for $165,000. ABC, WTCN -TV ch. 11 ABC; Flint-WFDF The agreement for the sale of WIND con- Westinghouse bought ch. 2 WDTV (TV) 31. B. I kw 910 kc NBC. tains a cutoff date of Dec. The contract Pittsburgh late in 1954 from Allen DuMont Mr.. Bitner Sr., Harry M. Bitner Jr., presi- also provides that earnings of WIND from Nov. Labs. Inc. for $9.75 million. This is now dent of Consolidated, and their families own 1 to closing accrue to the present owners, not KDKA -TV. It bought ch. 5 KPIX (TV) San 52% of Consolidated. The rest of the shares to the purchaser. It was estimated that this Francisco in 1954 from Wesley I. Dumm and are held by some 1,500 stockholders. One of might amount to $150,000 by the end of 1956. associates for $7 million in cash and Western the biggest minority stockholders is Reynolds WIND operates on 560 kc with 5 kw di- Electric Corp. stock. This price was originally BROADCASTING TELECASTING September 3. 1956 Page 27 $6 million in cash and stock but by the time the transaction was consummated, WE stock had appreciated in value. WBC bought ch. 3 WPTZ (TV) Philadelphia in 1953 from Philco BEER IN DETROIT RADIO AND TV I Corp. for $8.5 million. Last year, Westing- house transferred the Philadelphia ch. 3 outlet and its owned KYW Philadelphia to NBC in exchange for the network's ch. 3 WNBK (TV) WHOSE COMMERCIALS GET MOST EXPOSURE? and WTAM -AM -FM Cleveland plus $3 million. These stations are now the NBC -owned WRCV Hooper Index of Broadcast Advertisers (Based on Broadcast Advertisers Reports' monitoring) AM -TV Philadelphia and WBC -owned KYW- AM-FM-TV Cleveland. TELEVISION (NETWORK PLUS SPOT) The Philadelphia transaction is the subject Hooper Index of a current grand jury investigation in Phila- Network Total "Commercial of Broadcast delphia, with the Department of Justice check- Rank Product & Agency Shows Stations Units" Advertisers used the threat of can- ing charges that NBC 1. E & B Beer & Ale celling its affiliation contracts with the WBC (Simons -Michelson) 1 13 135 stations to force WBC to accede to the station - 2. (Zimmer, Keller 3 change. Stroh & Calvert) - 9 119 3. Carling's Beer & Ale The sale of WEOA -WEHT (TV) Evansville, (Benton & Bowles) (Lang, Ind., by Malco Theatres to WEHT Inc. brings a new group into the broadcast field. Besides Fisher & Stashower) - 3 28 118 Mr. Hilberg, WEHT Inc. comprises James R. 4. Schlitz (J. Walter Thompson) 1 1 4 114 Clark Jr., Cincinnati attorney, and his family; 5. Pfeiffer (Maxon) - 1 4 100 Edwin G. Richter, WTVN -TV Columbus, Ohio, 6. Labatt Beer & Ale 1 13 66 sales manager, and Ernest Felix, Miami, Fla., 7. Drewry's Beer & Ale (Mac - and former radio -tv management consultant Farland, Aveyard & Co.) 1 4 63 west coast broadcaster and ABC network execu- 8. Frankenmuth Beer & Ale tive. Messrs. Hilberg and Clark will hold equal French majority ownerships; Messrs. Richter and Felix, Brooke, Smith, & minority interests. Mr. Richter will be presi- Dorrance) - 2 8 58 dent- general manager of the WEOA -WEHT 9. National Bohemian (W. B. properties upon FCC approval of the transfer; Doner & Co.) 1 3 53 Mr. Felix, vice president and treasurer. Both 10. Pabst (Leo Burnett) 1 1 3 48 will reside in Evansville to administer the sta- 11. Kings - 2 6 35 tions. 12. Molson's Beer & Ale (Fay) 1 3 29 WEOA operates on 1400 kc with 250 w. 13. O'Keefe Old Vienna Beer & Old WEHT began operating on ch. 50 three years Stock Ale (Comstock & Co.) - 2 5 24 ago, radiates 200 kw. The television outlet is 14. Blatz (Kenyon & Eckhardt) 1 11/2 19 technically assigned to Henderson, Ky across - the Ohio River from Evansville. Both stations RADIO (NETWORK PLUS SPOT) are affiliated with CBS. Malco Theatres' principal is Herbert R. Levy. The Evansville trans- Hooper Index action was conducted through R. C. Crisler & Network Total "Commercial of Broadcast Co., Cincinnati. Rank Product & Agency Shows Stations Units" Advertisers 1. Carling's Beer & Ale $165,000 Purchase (Benton & Bowles) (Lang, The $165,000 purchase of WINR -AM -TV Fisher & Stashower) - 5 95 131 Binghamton, N. Y., by Messrs. Rosenmiller and 2. Stroh (Zimmer, Keller & Calvert) 5 126 125 Bordes was announced today. Mr. Rosenmiller - 3. Goebel (Campbell -Ewald) 3 1361/4 123 is an account executive with H -R Television 4. Pfeiffer (Maxon) 3 53 104 Reps. Inc. Mr. Bordes is a New York market analyst whose home is in Fairfield, Conn. Mr. 5. Frankenmuth Beer & Ale (Brooke, Rosenmiller and Bordes are majority owners Smith, French & Dorrance) 2 46 96 of WESO Southbridge, Mass. 6. Miller High Life (Mathisson) (P) 4 61 80 WINR operates on 680 kc with I kw day, 7. Drewry's Beer & Ale (Mac - 500 night. It is affiliated with NBC. WINR- Farland, Aveyard & Co.) 4 63 79 TV received its ch. 40 grant in September 8. National Bohemian (W. B. 1954, but has not yet begun operating. Doner & Co. 4 58 47

The buyers said they would try to put the 9. Schlitz (J. Walter Thompson) 2 1 6 21 tv station on the air as soon as possible. They 10. Budweiser (D'Arcy) 1 15 13 also announced there would be no change in 11. Blatz (Kenyon & Eckhardt) 1 11 7 WINR station personnel. 12. Pabst (Leo Burnett) 1 4 4 Other station sales announced last week, all 13. Braumeister (Sid Stone Inc.) 1 5 subject to FCC approval: Addition of seven new stockholders in (P) Participations, as distinguished from sponsorship. KAKE Wichita, Kan., was disclosed in an ap- In the above summary, the monitoring occurred the week ending June 16, 1956. plication filed with the FCC seeking approval of transfer of control of 60% of that station The Hooper Index of Broadcast Advertisers is a measure of the extent to which a for $120,404. The existing eight stockholders sponsor's commercials are seen or heard. Each commercial is assigned a number of will be reduced to six, whose interest will total "commercial units," according to its length.* This number is then multiplied by the audi- 40 %. Seven new stockholders will take up the ence rating attributed to that commercial. ** When each commercial has thus been evalu- 60 %; they include Tom Palmer and Shirrell ated, the results for all commercials of each sponsor are added to form the HIBA. For Corwin. Principals in both groups constitute further details of preparation, see the basic reports published by C. E. Hooper, Inc., Broad- ownership of ch. 10 KAKE-TV Wichita. cast Advertisers Reports Inc. and American Research Bureau Inc. Above summary is for use solely by BROADCASTING TELECASTING. No reproduction permitted. WROD Daytona Beach, Fla., was sold by prepared E. J. Sperry and wife to John S. Murphy and s "Commercial Units": Commercials are taken from the monitored reports published by Broadcasting Advertisers Reports Inc. A "commercial unit" Is defined as a commercial ex- James F. McDonough for $125,000. Mr. Mur- Posure of more than 10 seconds but usually not more than one minute in duration Fora phy is sales manager of WDXI Jackson, 'commercial units" are attributed to a 30- minute program, and in the same proportion for Tenn., programs of other lengths. A "station identlfcatlon" equals one -halt "commercial unit." and Mr. McDonough, manager of WDXN ** Audience ratings for television, both national and local, are those published by Ameri- Clarksville, Tenn. WROD, affiliated with NBC, can Research Bureau Inc. Those for radio are the ratings of C. E. Hooper Inc. In the ease 1340 kc w. of station breaks the average of the ratings for the preceding and following time periods is operates on with 250 Sale was used wherever feasible: otherwise, the rating is that of either the preceding or following time negotiated by Paul H. Chapman Co., Atlanta, period, normally the preceding. broker. Page 28 September 3, 1956 BROADCASTING TELECASTING ADVERTISERS & AGENCIES

PULSE PUTS PAPERS TO RADIO -TV TEST

DR. ROSLOW

MEASUREMENT of the effectiveness of news- psychological superiority over the ratings em- of the ads by sections is shown. The average paper vs. broadcast advertising should take into ployed in the broadcasting industry. Such rat- ad rating in the Tribune was 3.4 and in the account the actual audience reached, according ings are larger than they would be if they were Deseret News, 3.7. The maximum was achieved to Dr. Sydney Roslow, director of The Pulse based on all persons instead of on reader - by a full page -25.2 % -a local department Inc. Speaking at the Executives Club of San persons. Wouldn't the broadcasters like to have store ad. Only 48 ads, or 15.6% of all the ads Diego, Calif., last Monday, Dr. Roslow unveiled ratings based only on homes which tuned the achieved percentages greater than 9.9 %. How- results of two years of research into periodical station during the day? ever, most of the ads (two-thirds) achieved readership, applying to printed media the broad- Pulse accepted a challenge of putting ad percentages noted of under 2.5. By comparison, cast ratings technique which reports percent of measurements on the same basis as broadcasting the average quarter hour rating for the six radio homes hearing or viewing a given program or measurements. The radio and tv ratings are stations listed in the Pulse Salt Lake Radio quarter -hour. His summary of a half-dozen sep- based on the home as the unit of measurement. Report is 3.4, and over 90% of the ratings were arate studies follows. We obtain the broadcast record of the persons 2.5 or greater. living in the home and then consider the home The second study was made in Denver. The WE HAVE a method for obtaining radio and as having used radio whenever a member of the average percent noting ads by size of ad is television ratings. In the past two years we have home has listened to the radio. The same is shown in Table 2. The range of ratings for ad applied this same method to newspapers and done for tv. If several persons of one home noting is large. Many ads were not identified or magazines. In the past, others have developed listen together to the same program, the meas- recognized at all. Full pages, on the other methods for measuring the number of persons urement is still one home as a listener. These hand, did achieve significant ratings as high as who have read or simply seen a printed adver- measurements are built on all homes as the 20 to 30 %. The maximum rating was achieved tisement. These methods have used as the base, universe. by a full page department store ad in the not all persons, but only reader -persons. First Last year we developed the same method for Post- 36.4 %. It took more than 1 of a page to a reader of a given issue is found. All non- newspapers and magazines. All homes are the achieve ratings of 3.9 in the Post and 1 of a readers are discarded. Then the reader is taken universe. Each member of the home is inter- page or more to achieve an average rating of through the paper or magazine by one method viewed. If no one has seen the newspaper, the 3.2 in the Rocky Mountain News. The study or another. He identifies the "ads" he remem- home is still included in the sample. The identifi- indicated that it took a large sized ad -half bers reading or seeing when he originally cation of "ads" seen, scanned, recognized is pages or more, generally -to achieve significant looked through the paper. The measurements, credited to the home. Thus percents of homes ratings. of course, can only be projected against the cir- seeing the ad are computed. The meanings of The average quarter hour ratings for any of culation of the paper and not against all persons. these percents are the same as radio and televi- the six radio stations listed in the Pulse Radio The Advertising Research Foundation used to sion ratings in their projectability. Report ranged from 1.5 on the lowest station make such measurements. Such ratings have a In all, six different studies have been made. to 7.3 on the highest station. These comparisons Briefly, here are a few major results: show how favorably radio audiences line up in In Salt Lake, which was the first of these size compared to ad audiences of newspapers. TABLE h SALT LAKE CITY studies, the best results were obtained for news- The third study was made in Seattle. The papers. This came about because the Salt Lake averages by size of ad are reported in Table 3. Tribune 3.4* Deseret News 3.7 newspapers have the best relative circulation of An inspection of the results shows again that Section A 3.5 Section A 3.9 all the papers studied. In Table 1, the ratings large amounts of space are needed to achieve Section B 18.4 (1 ad.) Section B 2.2 ratings of significance. Most of the ad rat- Section C 4.4 Section F 4.1 ings were below 1.0 %. Almost all of the ads Section D 1.2 TABLE 3: SEATTLE of 311 lines or under in the Seattle Daily Times Section S 22.9 are of this low magnitude. In the Post Intel- (Sears Supplement in- Post ligencer this is true of almost all the ads 274 sert) Daily Times Intelligenter lines and under. By comparisons, the Seattle Full Page 15.9 3.8 Radio Pulse showed that of the eight stations Average 1/4 hour rating for 6 radio stations 1/2 Page up to full page 8.9 5.6 listed in the report, the lowest - 3.4 average quarter Vs Page up to tfi page 5.7 3.6 hour rating for any station is 1.9 for the 6 -hour (Classified and movie advertising eliminated) gib Page up to Ve page 1.2 1.3 morning period, 1.7 for the 6 -hour afternoon *Special Sears Supplement insert eliminated 70-311 lines .6 period, and 1.8 for the 6 -hour night period. 70-274 lines - .9 Only ads of t/4 page or more averaged ratings TABLE 2: DENVER Under 70 lines .3 .4 greater than these. It should be recognized at once that circulation counts of newspapers do Post Lowest Average 1 Hour Station Rating not indicate that the same count is applicable Full Page -2496 lines 21.5 Morning 1.9 to the individual ads appearing in the papers. 1.7 i Page up to full page 1248 -2495 lines 14.4 Afternoon The results suggest that newspaper advertis- Evening 1.8 t/4 Page up to t/ page 624 -1247 lines 9.0 ing has been effective and successful through the 1 Page up to tV4 page 312 -623 lines 3.9 years in terms of small numbers noting indi- 70 -311 lines 1.0 TABLE 4: PATERSON, N. J. vidual ads. The ratings of individual quarter- Less than 70 lines .3 hour radio programs carrying advertising com- Life Magazine July, 1955 pares most favorably with these newspaper ad Rocky Mountain News % measurements. In radio, it is obvious that the Average rating 92 ads 1.6 success of radio advertising depends on the Full Page -990 lines 7.0 Highest double page in color 11.7 audience reached by the individual program Page up to full page 495 -989 4.9 1 Back cover 11.2 carrying the ad and the above results for news- V4 Page up to page 248 -494 3.2 ri Highest single page in color 8.3 papers suggest that the same process must up to V4 124 -247 .8 1 Page page operate and not the over -all circulation count 70-123 lines .5 Average V4 Hour Station Ratings of the newspapers. Less than 70 lines .1 6AM -12 Noon 1.6 In July of last year, we had occasion to study Average V4 hour radio ratings range from 1.5 12 Noon -6 PM 1.7 Life magazine in Paterson, N. J. The results on poorest station to 7.3 on best station. 6PM- 12Mid. 1.4 are highlighted in Table 4. The average ad BROADCASTING TELECASTING September 3, 1956 Page 29 ADVERTISERS & AGENCIES rating was 1.6. The average V4 hour station can come from true measurement and this in correctly identified at once, it is replayed and rating for 12 stations listed in the radio report turn must lead to more ideal utilization of these the voice is identified on the air. Next time, was 1.6, 1.7 and 1.4 for the three parts of the two forms of advertising. it's another "mystery voice" saying "I'd like day. This pilot study suggests that an adver- to have a Coca -Cola, please." tising campaign on radio can compare very Table 5: Tv vs. Press in Chicago In the Pepsi -Cola campaign, voices are re- Tv Viewing vs. Newspaper favorably with a national magazine campaign. Reading corded in person or by telephone. In the Coca - The final study reported here is concerned Reading a Newspaper Viewing Television Cola variation, would-be participants must first tv and The was made in write to with newspapers. study % of Homes % of Homes WJAC; then the station calls them Chicago. The results are shown in Table 5. and records their voices. It appears that somewhat more homes read a Average Monday -Friday 96.8 91.1 The Johnstown series includes five spots a newspaper in the course of a day than watch Saturday 95.5 90.5 day -25 a week -plus 10 to 15 radio teasers a tv. The differences however, are small since Sunday 96.0 93.3 day. In San Diego Pepsi -Cola used 36 spots a the percentages are in the 90% range. But, day; in Muncie, 23. the time results reported are clear. More Time Spent on Television Viewing and Newspaper Reading than 5 to 1 is the ratio of time spent on tv com- NBC Radio Sponsors Sign pared to newspapers. Newspaper Tv Viewing there is For $4 Million in Billings Some have argued that permanence Average Number of to the the newspaper and that reader returns Minutes per Home ORDERS representing almost $4 million in again and again to the newspaper. This is net revenue were signed during the past week supposed to give the ad a repeated opportunity Monday -Friday 101 568 by NBC Radio, Fred Horton, the network's at being communicated to the reader. The Saturday 98 643 director of sales, reported last week. fallacy in this argument is evident in results Sunday 136 654 New business included participations on reported in Table 6. More than 85 out of 100 Monitor ordered by the Pontiac Motor Div. do not return to the newspapers after the first Comparison of Tv and Newspaper Usage by of General Motors Corp., the Nash Motors reading. Quarter Hours Div. of American Motors Corp., the Florida The difference in exposure to radio and tv % of Homes Citrus Commission, the Morton Salt Co., 20th also is shown in Table 5. Except for morning Monday -Friday Century-Fox Film Corp., "Bonadettes," North American Van Lines, the National rush heur period (Chicago has subways and Tv Newspaper Sporting elevated and commuter trains), tv is far out Goods Assn., and the Crowell -Collier Pub. Co.; ahead. 7AM 5.4 8.0 participation schedules for the network's "Top 8AM 13.0 10.2 10 Plan" by As I have said before, let the conservative, Anahist Co., the Kemper Insur- 9AM 19.1 11.7 ance Co. let the newspaper exponent, cut the findings in and Crowell-Collier, and for the half for radio and tv. The results are still I IAM 24.2 3.2 Mary Margaret McBride series by Belton Hearing favorable for the broadcast medium. The plain 4PM 33.5 14.2 Aid Co., Good Housekeeping magazine, Penick & sense of these findings is not one of criticism 5PM 37.3 24.0 Ford Ltd. and Q -Tips. Among the renewals, of the printed advertising. Rather it is to point 6PM 33.8 24.0 Mr. Horton said, were an extensive and expanded out that when comparable measurement meth- 7PM 55.8 30.5 order from Miles Labs for participations in NBC Bandstand, ods are employed, the broadcast media can 1 I PM 27.0 3.0 Woman stand up to the print media. It suggests that a re- in My House, Hilltop House, and newscasts examination and reallocation of advertising in Monitor. Mr. Horton pointed Table 6: Repeat Readings out that budgets may be in order. Newspapers have been Miles Labs' orders are in addition to the effective. Advertising in the print media has sold Number of Times Same Newspaper advertiser's full sponsorship of News of The goods. But this has been built on small numbers Is Referred to in 18 Hour Period World (Mon.-Fri., 7 -7:45 p.m. EDT). Other of persons seeing the ad and not on large circu- renewal orders listed by Mr. Horton Newspaper were lation numbers. In radio and tv the ratings are -Persons those from the DeSoto Motor Div. of Chrysler generally larger. The coordination of the two Corp. for You Bet Your Life: the media -print and broadcasting result in One 85.6 Skelly OR Co. for Alex Dreier's commentary -can and farm much greater numbers of persons reached by the Two 13.4 news' programs,and the Allis-Chalm- message. But such ers Mfg. Co. for the National Farm and Home advertiser's a determination Three 1.0 Hour. Dr. Leo Bogart Elected Head PEPSI CAMPAIGN VARIED suit. For a while, Mr. Claycomb said, he feared he would have to pull the program off the sta- Of Radio -Tv Research Council FOR COKE IN JOHNSTOWN tion. But he said he had a checkup made-after ELECTION of Dr. Leo Bogart, director of discovering that what he had "borrowed" was research account services, MCann- Erickson, WJAC salesman sells modified not a local idea at all, but an idea being tested New York, as president of the Radio - Television idea of 'Pepsi, Please' to Coca - for a national campaign. He said he under- Research Council was announced last week. Cola bottling company in stood the idea has not been copyrighted. He He succeeds Maxwell Ule, vice president of plans to go ahead with the show, which he Pennsylvania community. says Kenyon & Eckhardt. is going "very well." Other new officers of the Council, member- A VARIATION on Pepsi -Cola's spectacularly The format of the Coke series on WJAC ship of which includes research executives in successful "Pepsi, Please" radio campaign [LOT, differs somewhat from the "Pepsi, Please" cam- the broadcasting industry, advertising agencies paign Aug. 20], it was learned last week, is now in conceived for Pepsi -Cola by Kenyon & and the rating services, are Julia Brown, as- progress in Johnstown, Pa. -under sponsorship Eckhardt Account Executive J. Clarke Matti - sociate media director of Compton Adv., New of Pepsi's arch rival, Coca -Cola. more and tested under his supervision first in York, vice president, and Babette Jackson, re- An enterprising WJAC Johnstown salesman San Diego and then in Muncie, Ind. The search project director of Dancer- Fitzgerald- "Pepsi, Please" campaign, which sold the modified Pepsi campaign idea to the is due to open Sample, New York, secretary-treasurer. almost momentarily Coca -Cola Bottling Co. of Johnstown -after in Marion, Ind., involves the recording of people's voices saying being unable to sell it to the local Pepsi -Cola "Pepsi, 'Ranger' Offered to Sponsors bottler. Please," and then playing the recordings on the air -10 different voices in each spot announce- ALTERNATE -WEEK Park Claycomb, WJAC sales manager, told sponsorship of the Lone ment -and offering prizes to all who recognize Ranger on ABC-TV the weeks BT he heard about the "Pepsi, Please" test -for not spon- their own sounds on the air. sored by General Mills campaign in San Diego, thought it was a west -is being offered to Mr. Claycomb's Coca-Cola variation records advertisers on a regional basis. The coast local idea that should prove salable in program the voices of people saying "I'd like to have a starts its fall season Sept. 13 in the Thursday, Johnstown, and decided to try it on the local Coca -Cola, please," and presents one voice- 7:30-8 p.m. EDT period, and Pepsi dealer. But the bottler was uninterested, because it is spon- called the "mystery voice " saying these words sored on a syndicated basis or too busy, and eventually he took the idea to - by the Merita Div. in each spot. Anyone correctly identifying his of American Bakeries in much of the South, it the Coca -Cola Bottling Co., and made a sale. own voice as that of "the mystery voice" is not Mr. Claycomb asserted. nets a available for sponsorship through ABC- jackpot, which starts at a dollar and builds up TV in Alabama, Florida, Georgia, Louisiana, Since the campaign started, he added, the until there is a winner. The "mystery voice" North Carolina, South Carolina. Virginia and Pepsi dealer has protested and even threatened changes with each announcement: if it is not Tennessee (except Memphis). Page 30 September 3, 1956 BROADCASTING TELECASTING Lewis Named to Head National Shoes Inc. Launches Record Advertising Campaign LaRoche Radio, Tv R' ST1N NATIONAL SHOES Inc., New York, launched APPOINTMENT of Torn Lewis, formerly the biggest combination broadcast -print adver- Advance Schedule writer and producer of NBC-TV's The Loretta tising drive in its history last week when it Young Show, as vice president in charge of the Of Network Color Shows opened up 15 new markets on the eastern sea- television and radio department of C. J. La- (All times EDT) board via radio spot, tv participation, magazine Roche & Co., New and newspaper ads. The chain of shoe stores, York, was announced CBS -TV through its agency, Emil Mogul Co., New last week. Mr. Lewis Sept. 16 (10 -10:30 p.m.) Lamp Unto My York, plans to saturate markets in New York, will make his head - Feet, sustaining. Connecticut, New Jersey, Massachusetts and quarters at LaRoche's Maryland with approximately 500 messages a Sept. 24 (10 -11 p.m.) Studio One, West- Hollywood offices. week via 20 radio stations -five of them in inghouse Electric Corp. through Mc- Lewis, who New York City one tv station, WRCA- Mr. is Cann- Erickson. -and the husband of ac- TV New York, on which it sponsors the Satur- tress Loretta Young, NBC -TV day morning Children' Theatre. has served most rec- Sept. 3-7 (3 -4 p.m.) Matinee, partici- According to the Mogul agency, the drive ently as an inde- pating sponsors (also Sept. 10 -14, 19 -21, is tentatively set through Christmas, but will television "no doubt" continue well into 1957, as new pendent 24 -28) . producer. Previously, markets and stores are opened. The familiar Sept. 5 (9 -10 p.m.) Kraft Television he was a vice presi- National jingle, "National Shoes Ring the Theatre, Kraft Foods, through J. Walter dent in charge of Bell," will be continued in both radio and MR. LEWIS Thompson (also Sept. 19). television and radio tv messages. Though the agency declined to for Young & Rubicam and a producer for Sept. 6 (10-11 p.m.) Lux Video Theatre, spell out the total budget involved, it did say Metro -Goldwyn-Mayer. Lever Bros. Co. through L Walter that radio-tv will get "the bulk of the expendi- Thompson Co. (also Sept. 20, 27). He will divide his time between the New tures." York and Hollywood offices of the agency, Sept. 9 (8 -9 p.m.) The Magic Box, Kno- a company spokesman said. The LaRoche mark Mfg. Co. through Emil Mogul. Mentholatum Buys Serials agency recently appointed Carroll O'Meara to Sept. 11 (9:30 -10:30 p.m.) Kaiser Alumi- MENTHOLATUM CO. (cough medicines), supervise commercial production in New York num Hour, Kaiser Aluminum through Buffalo, N. Y., last week purchased its first and Jay Bottomley as manager of television Young & Rubicam. strip of CBS Radio programs by signing for production [BT, Aug. 27]. Sept. 15 (10 -I1 p.m.) Perry Como Show, five seven -and -a- half -minute segments a week, participating sponsors (also Sept. 22, 29). beginning Oct. 8. The programs involved have To Renew Opera Broadcasts Sept. 17 (8 -9:30 p.m.) Producer's Show- not yet been announced, although all are de- case, "The Lord Don't Play Favorites," scribed as daytime serials. The Mentholatum THE Texas Co., New York, and its Canadian Ford Motor Co. through Kenyon & Eck- purchase is said to be one of the largest in outlet, the McColl- Frontenac Oil Co. Ltd., hardt and RCA through Kenyon & Eck- the firm's history, representing $150,000 billing will sponsor their joint 17th consecutive season hardt, Al Paul Lefton & Grey. for a 26 -week period. Agency is J. Walter Thompson Co., New York. of ABC Radio's broadcasts direct from New Sept. 18 (8 -8:30 p.m.) Big Surprise, Spei- York's Metropolitan Opera House, beginning del through Norman, Craig & Kummel with the Dec. 8 matinee of Donizetti's "Lucia di (also Sept. 25). Pulse Expands N. Y. Offices Lammermoor." Through Kudner Adv., New York, Texaco will sponsor the operas over the Sept. 18 (8:30 -9 p.m.) Noah's Ark, Liggett NEW YORK headquarters of the Pulse Inc. full ABC network, while McColl-Frontenac & Myers through McCann-Erickson (also will be expanded by more than 50% when the will sponsor the broadcasts via the CBC. Mil- Sept. 25). research organization moves into larger offices ton Cross once again will narrate the opera, Sept. 22 (1 -2 p.m.) Warner Bros. Fashion at 750 Fifth Ave. The firm, which last week and the programs' features, Opera Quiz and Show, Warner Bros. Co. through C. J. signed a lease for 9,000 sq. ft. in the Fifth Opera News on the Air, will be retained. LaRoche. Ave. building, currently occupies three floors of a building at 15 W. 46th St. Sept. 23 (8 -9 p.m.) Steve Allen Show, smaller participating sponsors. MBS Expands Nielsen Service Sept. 24 (7:30 -7:45 p.m.) Golden Touch MBS has expanded its use of the Nielsen re- of Frankie Carle sustaining. search services by subscribing to the organi- Sept. 24-28 (7:45-8 p.m.) NBC-TV News zation's complete services on National Radio Caravan, various sponsors and agencies. Audience Composition and Auto -Plus, it was Sept. 26 (10 -10:30 p.m.) This Is Your announced last week by Henry Rahmel, direc- Life, Procter & Gamble through Benton tor of the broadcast division of the A. C. & Bowles. Nielsen Co. Sept. 28 (8 -8:30 p.m.) Truth or Conse- Mr. Rahmel said that subscription to these quences, Toni Co. through North Adv. additional services "places Mutual in a position and P. Lorillard through Lehnen & to highlight additional specifics of Mutual's Newell. audiences and programs appeal and to take Sept. 29 (9 -10:30 p.m.) Saturday Spectac- advantage of radio's bonus audience in the "Esther Williams' Aqua -Spectacle," growing auto -radio population." ular, RCA through Kenyon & Eckhardt and Oldsmobile through D. P. Brothers. $8 Million for Emerson Adv. [Note: This schedule will be corrected to press time of each issue of B -TI EMERSON Radio and Phonograph Corp., Jersey City, has alloted more than $8 million during the coming year for "the largest and MOVING into new St. Louis quarters, Rut- most comprehensive advertising and sales pro- BBDO Named for Cigarette ledge & Lilienfeld agency, which also has motion campaign" in the company's history, AMERICAN Tobacco Co., New York, has offices in Chicago and Kansas City, cele- it was announced last week by Lester Kingman, appointed BBDO, New York, to handle its brated the occasion with an open house Emerson vice president in charge of marketing. newest -as yet undesignated as to type and for clients and members of the advertising The campaign will include a cooperative ad- which will be placed on name-cigarette, profession. Chatting at the affair are R &L vertising program to include radio -tv announce- the market "later this year." BBDO also Granville Rutledge (I) and Val ments, plus advertisements in national maga- handles American Tobacco's Lucky Strike President zines, newspapers, trade publications and pro- cigarettes. Spokesmen declined to comment Baumann, National Tea Co.'s general mer- motional materials. either on the cigarette or promotional plans. chandise manager. BROADCASTING TELECASTING September 3, 1956 Page 31 ADVERTISERS & AGENCIES

SPOT RADIO CONTINUING CLIMB, SAYS SRA Japanese Tv Invasion Association's monthly report months of the year -end, generally the best quarter for national spot time sales." TELEVISION is the strategem being used shows July time sales as total- Mr. Webb continued: by Japan Trade Council to swing Ameri- ing $10,196,000 -an increase "Representatives are not all complacent about can travelers into Japan this year. Four these large gains. The trade press reflects the Japanese travelogs are being used by the of 27% over the same month new areas of promotion and service rendered Japan Trade Center, which bought Sun- of the previous year. by our members to advertisers and agencies. day afternoon quarter -hour periods on With 2,000 radio stations enjoying a stepped -up CBS -owned KNXT (TV) Los Angeles SPOT RADIO continued its upward movement representation service, we not only have the through Werbel, Skelemian & North in July with time sales totaling $10,196,000, a first nation-wide national medium that reaches agency, New York. CBS Television Spot gain of 27% over the total for the same month all the people all hours of the waking day, Sales represented KNXT. a year ago, Station Representatives Assn. dis- but we are placing it at the service of adver- closes in its latest monthly report on spot radio tisers and agencies with new techniques of billings, being released today (Monday). complete market -by- market information. No If the gains shown thus far this year con- wonder, then, that we see increasing use of Douglas Meservey Dies tinue, SRA projected, the 1956 total will come spot radio for the flood of new products, for to $135 million -which, officials pointed out, saturation campaigns in highly competitive in- In Fall From Building is not only 17% more than in 1955 but also dustries, and for longer seasonal, wider geo- FUNERAL SERVICES were held last Thurs- 3 to 5% better than spot radio's peak year of graphical and record -breaking lists of station day in Beverly Hills for Douglas Meservey, 51, 1953. campaigns. contact executive in the San Francisco office of This year's was probably the first July ever "We are confident that, with total advertising Young & Rubicam, who plunged to his death to go over the $10 million mark in radio time expenditures in all media on the rise, spot Aug. 28 from the 24th floor of the Russ Build- sales, SRA observed. The month's total pushed radio will show a larger percentage gain than ing in the heart of San Francisco's financial seven months of 1956 to the average percent gain of sales for the first total media." district. $75,822,000, an increase of 20.6% over sales The spot sales figures are compiled for SRA Mr. Meservey had been with Young & Rubi- recorded in the same period last year. At the by Price -Waterhouse Co., accounting firm, on end of the first six months of this year, sales a continuing monthly basis. cam for a year and a half and prior to that was were running 19.9% ahead jBT, Aug. 6]. with J. Walter Thompson Co., Los Angeles. At Monthly Comparison of National Spot Radio Time Soles one time he was with NBC in New York. In SRA managing director Larry Webb cau- 1956 1955 (%) 1940 he joined the Office of Facts and Figures tioned that "while these figures are most January $10,192,000 $ 8,556,000 +19.1 in Washington and later was with the Office of healthy, they must be discounted a little be- February 11,031,000 8,890,000 +24.1 War Information. He served overseas in the 1955 was the low point in the March 11,699,000 10,190,000 +14.9 cause July Army during World War II, attaining the temporary decline. A month or two later in April 9,704,000 9,311,000 +4.2 May 11,632,000 9,124,000 +27.5 rank of colonel, and immediately following the spot radio began to look up. Our statis- 1955, June 11,389,000 8,753,000 +30.0 war was military governor of Bremen, Ger- ticians tell me that a true seasonal figure really July 10,196,000 8,029,000 +27.0 many. shows spot radio up 17.7% in July, and 17% Total $75,822,000 S 62,853,000 +20.6 Mr. Meservey was one of the pioneer pro- for the first seven months to date. It is obvious, August 8,249,000 ducers however, that each month's gain is larger than September 9,478,000 of tv commercials in Hollywood. He the previous month's gain. October 11,587,000 is survived by his wife, Elaine, and a son, November 11,639,000 Douglas Jr., age eight. "We have one more low seasonal month to December 10,260,000 go through. August normally shows the lowest Total $114,066,000 monthly time sales. Then business usually picks Index, National Spot Radio, July 1956- 111.8, using Ben Potts Forms Agency up in September, leading into the top three 1954 as the base year. BEN POTTS, for eight years vice president in charge of the west coast operations of Lennen Standard Brands Adds Buy and Newell, Los Angeles, last week announced the formation of his own agency, Ben Potts & STANDARD BRANDS Inc., New York, which Assoc., at 3468 North Knoll Drive, Hollywood. early last month signed a $1.5 million, 52 -week Telephone is Hollywood 5 -1845. Mr. Potts contract for 10 segments a week of CBS Radio, earlier had been with Erwin Wasey & Co., Los last week increased its purchases. Angeles; McCann -Erickson, Detroit, and N. The company, which already sponsors the W. Ayer, New York. Monday, 10:45 -11 a.m. portion of Arthur God- frey Time, will buy an additional 15- minute S. slot Mondays from 10:30-10:45 a.m. and the U. Steel Plans Promotion 10:45 -11 a.m. slot every fourth Friday. Agency UNITED STATES STEEL Corp. plans to re- for Standard Brands is Ted Bates, New York. peat its Christmas promotion of major appliances, using a drive labeled "Operation Snow- Geyer in New Quarters flake," starting the week of Nov. 5. Approxi- mately 2,000 radio spot announcements in 48 GEYER Adv. opened new offices last Monday markets on 54 stations are planned. The cam- in greatly expanded quarters at 595 Madison paign will run two weeks. Commercials on Ave., New York. The 46- year -old agency had U. S. Steel's network tv show, U. S. Steel Hour been in need of additional space since its (CBS -TV, alt. Wednesday, 10 -I1 p.m.), also will absorption of the W. Earl Bothwell Agency use the snowflake theme. BBDO, New York, is agency for U. S. Steel. in 1952, according to a spokesman. Since that time, Geyer has operated out of two ROBERT E. LUSK, Benton and Bowles pres- offices, at 745 and 711 Fifth Ave. The new Newspaper Linage Up 6.5% ident, gets a "What's New" fliptop label offices cover four full floors in the Fuller Bldg. THE Bureau pin fastened to his jacket by Philip Morris of Advertising of the American Newspaper Publishers Assn. last week reported salesman Donald Jacobs, while Ray Foster Heads Chase Office national newspaper advertising linage (general Jones, vice president in charge of sales THE board of directors of Barnes Chase Co. and automotive combined) established a new all - time high for the for Philip Morris, looks on. The three are Thursday announced the appointment of Vice first seven months of 1956, with a gain over the comparable period of last President Norman B. Foster as manager the seen at a sales meeting in New York co- of year of approximately 6.5 %. General linage was San Diego office. He will be assisted incident with introduction of new Parlia- there by reported up 10.3% and automotive off 1.3% Vice President Frank Huff and Leonard Parker. from last year. The decline in automotive ment cigarettes in that area. The answer ad- Mr. Foster has been with the agency since 1945 vertising was attributed to a 25% drop in auto- to "What's New ": New Parliament. and was elected to the board in 1954. mobile production. Page 32 September 3, 1956 BROADCASTING TELECASTING Baltimore Special Report

WMAR -TV captured highest audience share when all three Baltimore television stations carried the same program

Democratic Convention nominating speeches and balloting for Presidential nominee Thursday, August 16, 10 to 11 P.M. WMAR -TV share of audience in three -station market* 53.1% Tift VI! Republican Convention nominating speeches and balloting for Presidential nominee Wed., August 22, 8:30 to 9:30 P.M. WMAR -TV share of audience in three -station market* 52.81 ._ *Based on Special ARB Report sat.

In Maryland, most p eo P le watch 11?#IA R 0 TV CHANNEL 2 SUNPAPERS TELEVISION B A L T I M O R E , M A R Y L A N D Telephone MUlberry 5.5670 * TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM Represented by THE KATZ AGENCY, Ini. New York, Detroit, Kansas City, San Francisco, Chicago, Atlanta, Dallas, Los Angeles

BROADCASTING TELECASTING September 3, 1956 Page 33 To sell North Texas:

top advertisers have used WFAA it) years or mare!

Twenty -four top American companies have WFAA leads in North Texas in every

category * . been advertising on radio station WFAA ten years or more. Among them are such names ... in General News Coverage as R. J. Reynolds Tobacco Company, Plough Sales Corporation, Quaker Oats Company, (More listeners prefer WFAA -820 news than the next 3 stations combined) The Mennen Company, Fant Milling Com- pany, and others of similar caliber. ... in Farm News Coverage Why have these big names remained con- (Murray Cox's farm coverage is among North sistent advertisers on WFAA? Texas' Top 10 in popularity) Because they know when they have a ... in Programming winner. (8 of the Top 10 programs in North Texas are WFAA -produced)

820 570 ... in Listenership 50,000 WATTS FA 5,000 WATTS (of 109 stations WFAA leads decisively in both DAL LAS daytime and nighttime audiences) NBC ABC TQN Edward Petry & Co., Inc., Representatives If you want to buy the biggest audience in the biggest Texas market, talk to your Petry ''Whan Study, A. C. Nielsen, N.S.I. man now!

Page 34 September 3, 1956 BROADCASTING TELECASTING ADVERTISERS & AGENCIES

BETTER FILM ADS LATEST RATINGS SOUGHT BY LEVER ARB TOP TEN NETWORK TV SHOWS, AUG. 1 -7

Project launched last week in Net- No. of Day & New York will analyze tech- Rank Program Sponsor Agency work Stations Time Ratings 1. $64,000 Question Revlon BBDO CBS 165 Tues., 70- 10:30 43.6 niques and sift opinions in ef- 2. I've Got A Secret R. J. Reynolds Wm. Esty CBS 170 Wed., 9:30 -10 33.9 3. Ed Sullivan Lincoln -Mercury Kenyon & Eckhardt CBS 180 Sun., 8 -9 33.5 fort to improve quality of firm's 4. $64,000 Challenge Revlon C. J. La Roche CBS 111 Sun., 10-10:30 32.6 Lux Video Theatre Lever Bros. J. Walter Thompson NBC 132 Thurs., 10 -11 32.2 television commercials. 1 What's My Line? Jules Montenier Earle Ludgin CBS 70 Sun., 10:30 -11 32.2 7. Best of Groucho DeSoto BBDO NBC 157 Thurs., 8.8:30 30.2 was Thurs- 8. Lawrence Welk Dodge Div. of Grant Adv. NBC 792 Sat., 9-10 29.0 INDEPENDENT move launched Chrysler day by a top tv user -Lever Bros. "up- Climax Chrysler McCann -Erickson CBS 162 Thurs. B -8:30 26.3 -to 9 grade" the technical standards, at least its own. Ford Theatre Ford Motor Co. Thompson NBC 156 Thurs., 9:30 -10 26.3 of tv commercial films. Rank Program Viewers Rank Program Viewers Ronk Program Viewers A special session was held in an NBC view- 1. $64,000 Question 37,040,000 5. $64,000 8. Gunsmoke 22,470,000 ing room in New York where sample. one - 2. Ed Sullivan 32,230,000 Challenge 25,920,000 '9. Phil Silvers 22,110,000 minute commercial films were submitted by 22 3. Lawrence Welk 27,480,000 6. What's My Line 24,150,000 10. Lux Video Theatre 22,000,000 4. I've Got A Secret 27,370,000 7. Best of Groucho 23,140,000 cooperating film production firms. Studied were such technical topics as lighting. set back- [Details on program in second table, but not listed in first table] grounds. transmission standards and laboratory Phil Silvers R. J. Reynolds Wm. Esty CBS 169 Tues., 8 -8:30 development control. Amand Maury Lee & Marshall 181 Lever Bros. hopes to collect the opinions and judgments of the various agency film and account executives and other people participating VIDEODEX as the first step towards pooling efforts in improving the quality of tv commercial film. TOP TEN TV NETWORK PROGRAMS As expressed by Richard E. Dubè, assistant WEEK OF AUG. 1 -7, 1956 to Lever's Program Manager George J. Zachary. No. Tv and originator of the move. "This company Net- No. of % Tv Homes Rank Program Sponsor Agency work Stations Day & Time Homes (000) feels that there must be continual striving to 1. The $64,000 Revlon BBDO CBS 165 Tues., 10.10:30 30.9 11,003 improve its commercial messages, and the tech- Question nical phase of that improvement is the subject 2. Ed Sullivan Show Lincoln- Mercury Kenyon & Eckhardt CBS 180 Sun., 8 -9 29.6 10,013 3. Dragnet Liggett & Myers Cunningham & of this first meeting." Walsh NBC 769 Thurs., 8:30 -9 28.6 9,787 A Lever spokesman emphasized that national 4. The Honey- Buick Div. of Kudner CBS 187 Sat., 8- 8:30 27.5 mooners General Motors advertisers, including, of course, Lever, spend 5. Climax Chysler Corp. McCann -Erickson CBS 162 Thurs., 8:30.9:30 27.3 tremendous amounts of money yearly on tv 6. The $64,000 P. Lorillard Young & Rubicam CBS 111 Sun., 10. 10:30 26.7 80 Challenge Revlon C. J. LaRoche programs and commercials, and for this reason 7. Lawrence Welk Dodge Div. of Grant Adv. ABC 192 Sat., 9-10 26.1 9,497 alone such a study was of prime importance. Show Chrysler 8. Phil Silvers R. J. Reynolds Wm. Esty CBS 169 Tues., 8 -8:30 26.0 8,839 Lever Bros. in the first six months of 1956 Amano Refrigeration Maury, Lee & Marshall 151 spent a total of $6,872,758 which included $1,- 9. Best of Groucho DeSoto BBDO NBC 157 Thurs., 8 -8:30 24.8 8,464 10. Steve Allen Avco Compton NBC 128 Sat., 8 -9 24.6 734,900 in tv spot and $5,137,858 in network Jargons Robert W. Orr tv, ranking 10th in BT's compilation of the top Brown & Williamson Ted Bates 200 advertisers according to gross tv national I've Got a Secret R. J. Reynolds Wm. Esty CBS 172 Wed., 9:30.10 8,109 time purchases [BT, Aug. 20]. Copyright, Vtdeodes Inc. Agencies participating in the project are six which handle Lever Bros.: J. Walter Thompson Co.; Foote, Cone & Belding; Sullivan, Stauffer, Colwell & Bayles; BBDO; Kenyon & Eckhardt. and tv, Richard Simon, production supervisor, Clock, depicts 18th century adventures in the and Ogilvy, Benson & Mather. and Anthony Rizzo, tv production manager, Caribbean area. Should the first meeting prove fruitful - all of OB &M. Dorothy Crawford, an inde- Lever's program unit will sift the results as a pendent producer from Australia, was a guest AGENCY APPOINTMENTS measurement of the project's effectiveness - observer. Sleep -Eze Co., Long Beach, Calif., heavy radio others will follow on these aspects of tv film NETWORK NEW BUSINESS advertiser, names Milton Carlson Co., L. A., commercials: as agency effective Sept. 15. Firm had switched Comparative photographic quality of films; Hamilton -Beach Co. (household appliances), its $400,000 account from M. B. Scott Inc. to means to promote greater use of 35 mm film Racine, Wis., using minute participations on Van Der Boom, Hunt & McNaughton there among stations now using 16 mm equipment; Wednesday and Friday Panorama Pacific shows some weeks ago. how to improve quality of 16 mm film now in on CBS -Television Pacific Network nine -station use; probe use of video tape and survey film hookup, starting Oct. 3 for 12 weeks. Agency: Federal Enameling & Stamping Co. (enamel production firms now planning to use it. and Erwin, Wasey & Co., L. A. housewares), McKees Rocks, Pa., to BBDO, how to insure proper transmission of film from Pittsburgh, effective Sept. 1. networks and stations. NETWORK RENEWAL Among those who attended were: Eagle Pencil Co., N. Y., names BBDO, N. Y. Co., Milwaukee, has re- Lever Bros. -Messrs. Zachary and Dubè; Allis Chalmers Mfg. & Home Hour on NBC Patek Bros. Inc. (paint manufacturer, glass dis- NBC -Charles Townsend, manager of film -kine newed National Farm operations, and the following agency representa- (noon -1 p.m. EDT), marking 12th year of tributor), Milwaukee, names Cormack -Imse tives: sponsorship of program. Agency: Bert S. Inc., that city. Gittins Adv., Milwaukee. Leslie Collins of BBDO's tv department; Ab- Hy -Gro Corp. (lawn fertilizers, nutrients), Bal- bott Spencer, vice president in charge of film ac- Best Foods Inc., Skippy Peanut Butter Div., timore, to Applestein, Levinstein & Golnick tivities, Charles Bellante, supervisor of techni- through Guild, Bascom & Bonfigli, San Fran- Adv. Agency, that city. cal films, and Robert Ballin, vice president in cisco, has renewed You Asked for It on ABC - charge of program development, all of SSC &B; TV (Sun., 7 -7:30 p.m. EDT), for the 1956 -57 J. B. Williams Co., Glastonbury, Conn., for its Stuart Minton Jr., broadcast account supervisor season. Conti shampoo, appoints Doherty, Clifford, at FC &B; Marshall Rothin, film supervisor, Steers & Shenfield, N. Y. Victor Sack, producer. and Al Tennyson, vice Sylvania Electric Products Co., N. Y., through president and director, all of K &E's commercial J. Walter Thompson Co., N. Y., has bought Armstrong Cork Co., Lancaster, Pa., names production department; Bill Whitehead, radio- Sapphire Films Ltd.'s The Buccaneers for re- Ogilvy, Benson & Mather Inc., N. Y., for build- tv (live) commercial coordinator, Marie Gor- placement in the Saturday, 7:30 -8 p.m. EDT ing products division. BBDO continues to don, commercial tv producer -director and Fred time period on CBS -TV, beginning Sept. 22. handle insulation, glass and closure, industrial Rathael, coordinator of tv films, all of JWT; The London -filmed series, which replaces divisions and resilient flooring and floor divi- Philip (Les) Tomlin, associate director of radio Sylvania's sponsorship last season of Beat the sion products. BROADCASTING TELECASTING September 3, 1956 Page 35 ADVERTISERS & AGENCIES

Colgate -Palmolive Co., N. Y., names Street & Tom E. Chantron, product manager, Kraft ' s.mm..m Finney, N. Y., for new, unnamed product. Foods Co., Chicago, and Earl Kraft, controller, , H. S. Martin & Co., Evanston, Ill., to Earle } t .mmmmm ;,a.mar Fort Howard Paper Co. (Page napkins, towels, & Co., as account executive .. Ludgin Chicago, MOO toilet tissue), Green Bay, Wis., to Clinton E. \t and controller respectively. nsm°'n. E Frank Inc., Chicago for retail and industrial 1.m;:; .r - Adv. products. Morton Yanow to Feigenbaum & Wermen ; ï Agency, Phila., as director of radio -television. MI i Hotpoint Appliance Sales Co., Kansas City, appoints Litman, Stevens & Margolin Inc., that Lloyd L. Fusby, production manager, Boron, .M city. Calif., plant of Pacific Coast Borax Div., U. S. , 1 Borax & Chemical Corp., to western manager, Weston Biscuit Co., Passaic, N. J., names Camp- and Roger W. Hinchman, eastern industrial bell-Ewald, N. Y. Plans now being made for sales manager, to general sales manager of 1957 radio -tv spots and participations. USBC's industrial and agricultural departments. C. F. Simonin's Sons, Phila., to Ralph A. Hart Mr. Fusby continues in Los Angeles and Mr. Hinchman in New York. Adv., that city, for Yolanda all- purpose oil and THE Hospital Saving Assn. of Chapel Hill, other products. Torben A. Grunth, promoted to account ex- N. C., will sponsor 10 football games of U. S. Industries Inc. (subsidiaries make oil field cutive on Remington -Rand account at Robert North Carolina colleges this fall on seven equipment, aircraft components, metal forming Otto & Co., N. Y. state radio stations, with WPTF Raleigh presses, water transmission products), N. Y., J. R. Blocks, manager of advertising services, originating the broadcasts. Discussing the names Erwin, Wasey & Co., N. Y., for insti- Kraft Foods Co., Chicago, named advertising games to be carried are (I to r) Jim Reid, tutional advertising. manager for confections and Kraft oil, succeed- WPTF sports director and play -by -play Rek -O -Kut Co. (high- fidelity turntables and stu- ing T. E. Chantron, resigned. J. J. Wallner, announcer; J. S. Nagelschmidt, public re- dio recording equipment), N. Y., names Wex- assistant advertising manager for oil products, lations director for the sponsor; Bill Jack- ton Co., N. Y. named to succeed Mr. Blocki as advertising son, WPTF personality who will give color services manager. on the broadcasts, and Clyde Mitchell, Alexander Muss & Sons, Great Neck, N. Y., WPTF sales sta- national building firm, appoints Hoffman -Man- Joseph Pedott, former owner of Joseph Pedott representative. Other ning Inc., N. Y. Adv. Agency, now dissolved, to R. Jack Scott tions to carry the games include WIST Inc., Chicago, as account executive. Charlotte, WEED Rocky Mount, WCOG Royal Crown Bottlers, Clean -Cote Laboratories Greensboro, WTOB Winston -Salem, Robert H. Higgons, Young & Rubicam, N. Y., (household cleanser), Gorman's (department WHKY Hickory and WWNC Asheville. store) and House of Modern (furniture), all to Ogilvy, Benson & Mather, N. Y., as account Kansas City, name Litman, Stevens & Mar- executive. Frank Nickel, H. W. Kastor Adv. Co., Chicago, golin, City. Kansas Robert S. Liptak, formerly with ABC, to to Christiansen Adv. Agency, that city, as art Holzer y Cia., S. A., importer and distributor Boland Assoc., San Francisco, as media and director. Patek Philippe watches research director. Christina Muirhead named for Omega, Tissot and William N. Tollis, formerly tv art director, names Kenyon Eckhardt de agency's media buyer. in Mexico, & Morse International, to Dancer- Fitzgerald -Sam- S. A., City. Mexico, Mexico David E. Fulmer, formerly in creative depart- ple, N. Y., in same capacity. ment of Guild, Bascom & Bonfigli, San Fran- The Health Insurance Institute, newly- formed George Gottridge, former copy chief, Al Paul central source of information for America's cisco, named program director and head of agency's television staff in Hollywood. Lefton, N. Y., to Hoffman -Manning Inc. there health insurance business, appoints Lennen & in same capacity. Newell, N. Y. Henry G. Childs, writer-producer- director, WKY -TV Oklahoma City, to Erwin, Wasey & John L. Zimmer, Ted Bates & Co., N. Y., to A &A PEOPLE Co. there as tv -radio director. Rubye Mae radio -tv department of Cunningham & Walsh Benjamin B. Banks and Horace Curtis, vice Griffin, formerly tv -radio copy supervisor, there as executive producer and assistant to presidents and account supervisors, respectively, Young & Rubicam, Hollywood, to L. A. office department head. of Erwin, Wasey as copywriter. with Ruthrauff & Ryan and BBDO, both N. Y., Robert R. Larson, former art director, The have joined Benton & Bowles, N. Y., in similar Jack Mefford, account executive, Curt Freiber- Buchen Co., Chicago, to Grant Adv., that city, capacities. is to Latter assigned Procter & Gam- ger & Co. and Ed M. Hunter & Co., Denver in same capacity. ble account. agencies, to William Kostka & Assoc. there in Michael de Vivo, J. same capacity. Walter Thompson, N. Y., to Dancer -Fitzgerald-Sample, N. Y., as art James J. Kilian to Milton Carlson Co., L. A., director. as account executive on Circus Foods Inc., Virgil A. Warren, Spokane, Wash., agency which moved with him to agency Sept. 1. owner, re- elected national chairman of Affili- John J. Archibald, Benton & Bowles, N. Y., to ated Advertising Agencies Network. He has J. M. Mathes Inc., that city, as associate mar- served as national director since 1948. Donald keting and merchandising director. Alexander, formerly with Virgil A. Warren Adv. Agency, named AAAN executive secre- Jack Berzon, Flint Adv., N. Y., to Hoffman - tary. Elected regional directors: Lewis Wes- Manning Inc., that city, as head of agency's singer, Foltz -Wessinger Agency, Lancaster, Pa.; retail automotive division. John Greenlee, Cline Adv. Service, Boise, Idaho, and Jack Gibbons, Ethel Wieder, former supervisor of timebuying Gibbons Adv. Agency, Tulsa, Okla. section of Biow Co., N. Y., to timebuying sec- MR. BANKS MR. CURTIS tion of Compton Adv., N. Y. Kenneth G. Patrick, manager of educational relations, General Electric Austin Kiplinger, former NBC Chicago news Dr. Doris Benardette, Co., named volunteer former associate profes- coordinator of Advertising commentator, elected executive vice president sor, Western State Council campaign College of Colorado, ap- that will warn public of of Kiplinger organization which publishes Kip - pointed director of increased load colleges research, Endorsements Inc., and universities will have linger Washington Letter and Changing Times N. Y. to bear. Advertising magazine. materials will be prepared by N. W. Ayer & Marian Gable, former head of Ad Assoc., Day- Son, Council's volunteer agency. H. Gawayne Kinsey, art director, Bonsib Adv. ton, Ohio, to Bridges -Sharp & Assoc, that city, Virginia Curran, timebuyer, L. A. office, Roy Agency, Fort Wayne, Ind., elected vice presi- as art director and account executive. dent. S. Durstine Adv., married to Paul Weigl, Peter Ripps, formerly associate director of partner in Hollywood Plastic Arts, Aug. 10. Henry A. Mattoon, president, & Reach, Yates merchandising, Foote, Cone & Belding, N. Y., Yrjo A. Koskinen, sales and advertising co- Mattoon, N. Y., to McCann -Erickson, N. Y., to merchandising director, Zlowe Co., N. Y., ordinator, Ashland Oil & Refining Co., Ashland, as vice president and chairman of the market- in expanded marketing and sales development Ky., died Aug. 26 after being in ill health ing plans board. services. several years. Page 36 September 3, 1956 BROADCASTING TELECASTING FILM

a color sequence. A dramatic sequence was IMPROVED DuMONT ELECTRONICAM SYSTEM filmed with quality pointed up as comparable with current motion picture production. A lim- UNVEILED FOR TV, 35MM FILM PRODUCTION itation in the system, observers pointed out, Refined however, is that color filming can be monitored mobile operation, shown at special demonstration Thursday only in black -and-white. in New York, to be put to use within few weeks in Hollywood under Mr. Arnett noted that DuMont engineers and contract with Paramount Sunset Corp., subsidiary of Paramount Pic- various motion picture -video experts had spent tures Corp. that rents studios to tv and film producers. most of the past year studying film production needs of the motion picture industry. The net ALLEN B. DuMONT Labs, which more than tion of top quality film- black-and -white or in result was the improved Electronicam (refine- a year ago unveiled its Electronicam live -tv film color; instantaneous monitoring of the action ments are noted in optical equipment, electronic system, last week dolled in on the Hollywood before the camera; precise coordination of the resolution and in focus controls). scene with an improved Electronicam system creative team and "complete mobility." According to the current timetable, the sys- that can be used for tv and theatrical film pro- The demonstration Thursday was held in tem should be in use by October with dry runs duction. Movietone News' New York studios on W. 54th being held to break in technicians. A week's Revealing the refined system at a special dem- St. In addition to the showing of the equip- demonstration for the motion picture industry onstration in New York Thursday, DuMont ment, a film -made via the Electronicam sys- will be held upon the equipment's arrival in announced that the system would be put to tem -was run off that explained the workings Hollywood. work within a few weeks in Hollywood under of the refined process. The Paramount Sunset studios are located at a contract with Paramount Sunset Corp., a Along with the claimed advantages to feature the old Warners movie lot adjacent to KTLA subsidiary of Paramount Pictures Corp. The film production, the film stressed its value to tv (TV) Hollywood [BT, Aug. 22, 1955]. KTLA latter holds a substantial minority interest in commercial production (Electronicam has been is operated by Paramount Pictures subsidiary, both Allen B DuMont Labs and DuMont used for filming at DuMont's Adeiphia Theatre Paramount Television Productions Inc. Broadcasting Corp. (WABD [TV] New York in New York for commercials as well as for the As seen by some Hollywood observers, the and WITG [TV] Washington). now dropped "The Honeymooners" film series new Electronicam system will not displace Paramount Sunset rents its studios and stages -Jackie Gleason's program seen last season film editors and cutters but rather bring them to outside tv and film producers. Keeton Ar- on CBS -TV). under one roof as assistant directors. Hereto- nett, DuMont's vice president, estimated that Shown were its uses as a filming vehicle for a fore they were separated in motion picture film the cost to Paramount Sunset of the Electron - monchrome commercial for Camel cigarettes, production. This new grouping of creative tal- icam equipment would be at a rate of $1,500 for Maxwell House coffee -first in black -and- ent is described as a first in Hollywood feature to $3,000 a week on a lease basis. DuMont at white and then in color, and for cosmetics, also film production. present does not contemplate outright sale of its Electronicam equipment. Along with the system, at least one "systems engineer" will be assigned by DuMont to ac- company any leased equipment. The original DuMont Electronicam camera system shown in New York more than a year ago was equipped for 16 mm. The newly - refined system can handle 35 mm. It also is in mobile form. The unit shown Thursday had two functional trailers which contain all of the cameras and related equipment necessary to operate the Electronicam cameras. These combined standard Mitchell motion picture cameras with a closed circuit tv system. Mobility permits the system in its entirety to be moved readily from studio to studio, lot to lot and set to set. According to Mr. Arnett, DuMont expects to make shipment "within the next six months of a series of systems in sufficient quantity to meet the demands of an industry which, according to all indications, will adopt Electronicam as its standard equipment." One of the trailers in the unit remains outside the sound stage. The 32 -foot trailer contains the major part of the electronic gear for cameras, monitors, control panels, audio recorder and a kinescope recorder, as well as cables and three of the special Electronicam cameras. Each camera is a union of the Mitchell 35 mm with an image orthicon tv camera using a common optical system eliminating parallax and an identical picture going to each unit. The scene is visible to both the cameraman through the electronic viewfinder as well as to the director and his production team through monitors. An 18 -foot trailer can be wheeled onto the stage, functioning as the control and communications center. It is equipped with five 17- inch monitors, one for each of three cameras in multiple -camera shooting, one "take" monitor providing a continuous sequence of scenes, and another for the director to preview results DUMONT'S new mobile Electronicam film system is in of special effects produced electronically. Still contained two functional trailers other monitors give various and instantaneous (bottom), readily moved from stage to stage and set to set. The smaller unit goes on camera -eye views to both the cast and the tech- stage as the control center while the larger one remains outside during film production. nical staff. In the control -room trailer (top), the equipment is given a final check by Keeton Arnett Mr. Arnett stressed savings in both money (seated), vice president of Allen B. DuMont Labs, and John Auld, manager of operations, and in days needed for film production; rendi- Electronicam Div., before unit leaves the Clifton, N. J., plant for use in Hollywood. BROADCASTING TELECASTING September 3, 1956 Page 37 FILM

served that this year scripting costs are running Niles Animation Facilities Disney Tops $2 Million approximately 25% over 1955 and qualified the trend as consistent with the rise in overall Move to RKO Pathe Studio Profit in Nine Months "above -the- line" costs of some 25 % with each cartoon and commercial anima- succeeding year since the start of half-hour COMPLETE WALT DISNEY PRODUCTIONS, Burbank, tion facilities of Fred Niles Films will move into television film series. - Calif., reported net profit of $2,091,975 for the the RKO Pathe Studio in Culver City, Calif., Last year, according to Mr. Roach, his nine -month period ending June 30, in a com- it has been announced by Fred Ahern, RKO studios contracted for a 247 properties pany registration statement filed last week with total of supervisor of television operations at the Culver representing a $329,500 script investment. This the Securities & Exchange Commission covering City plant [CLOSED Ctacurr, Aug. 27]. year's half -way mark 141 a proposed public offering of $7.5 million sub- of half-hour scripts The Niles Hollywood unit, headed by Chris already accounted a ordinated debentures due 1976. has for near -comparable Peterson, has been housed on the General figure. The figure is equal to per share on the Service lot since opening for business last year. $1.60 Roach $1,305,680 shares of outstanding common stock. Mr. pioneered in negotiations with The move to the RKO Pathe lot was described television writers and literary agents and re- Gross revenue for the nine -month period to- by Mr. Ahern as accomplishing a two -fold pur- taled $20,371,831. The company's net income called that in 1948, one year after the Roach pose by providing much -needed room for ex- studios converted to telefilm production, the for the entire fiscal year which ended Oct. 1, pansion of the Niles unit and making available average asking 1955, was $1,352,576, equal to $1.04 per share. Hollywood price for half -hour to RICO -TV, on a priority basis, services and Gross revenue for that I2 -month period was teleplays was $500. Today, the producer de- facilities of an animation group for commer- script averages $24,638,652. The prospectus showed that the clared, a creditable closer to cial and industrial productions. Live action $2,500. company stock is held 54% by Walter E. Dis- production for the Niles unit will be accom- ney and Roy O. Disney as voting trustees with plished by the RKO organization. Walter E. and Lillian B. Disney listed as bene- NBC's Calif. Subsidiary ficial owners of 24 %, and Atlas Corp. as holder Appoints Ginsburg, Jacobi Foreign Sales Announced of 17 %. Assets of Walt Disney Productions as of June APPOINTMENTS of Norman S. Ginsburg as By ABC Film Syndication manager of advertising and promotion of Cali- 30 totaled $28,167,000. The report showed COUPLED with a prediction that 30% of the that in the nine -month period ending June 30 fornia National Productions Inc. and of Fred- erick Jacobi as manager of publicity for the total revenue of ABC Film syndication "within the company's gross income from tv totaled three to five years" will come from foreign $4,747,000. Gross from theatrical pictures organization were announced last week by Robert D. Levitt, general manager of the new sales, George T. Schupert, ABC Film presi- totaled $11,340,000. Other income, including dent, last week announced a series of sales in merchandising, publications and Disneyland, NBC subsidiary. Mr. Ginsburg joined NBC -TV Films in May Great Britain, Italy, Australia and Puerto Rico. exceeded $4 million. Disney Productions re- Mr. Schupert reported first sales of the ported that Disneyland Inc. showed a net profit Spanish versions of Passport to Danger and of $187,891 in the 53 -week period ending Racket Squad. Kraft Foods Co., through J. July 29. Walter Thompson, has bought Passport to Danger for WORA -TV Mayaguez and WKAQ- Yates Refuses to Sell TV San Juan, both P. R., and WAPA -TV San Juan has purchased Racket Squad. Other foreign Control in Republic Pictures sales, Mr. Schupert said, were of 26 half - BEVERLY HILLS, Calif.. investment firm of hours of The Life and Legend of Wyatt Earp Cantor, Fitzgerald & Co. Thursday announced to Association Television Ltd., London; The that Herbert J. Yates had refused the company's Playhouse to R. A. I., Italy and Assoc. Redif- $6.3 million offer for his controlling interest fusion Ltd., London; Racket Squad to R. A. 1., in Republic Pictures Corp., Major Hollywood and five programs, consisting of 135 hours of film studio which includes tv film subsidiaries film, to Australian Consolidated Press. Television Service Inc. and Studio Hollywood MR. GINSBURG MR. JACOBI City Tv Productions Inc. The firm offer was Official Films to Distribute for $10.50 per share on Mr. Yates' 600,000 of this year and previously had been manager shares in Republic. The banking firm's option of advertising and promotion for the former 'Camera Inside Russia' Film expires tomorrow (Tuesday). DuMont Television Network from 1950 -54 OFFICIAL FILMS, New Although expressing disappointment that the York, announced last and for Studio Films, New York, from 1954- week the acquisition distribution not go B. Can- of rights to negotiation did through, Gerald 56. Mr. Jacobi served most recently as man- tor, president of the investment company. said a 90- minute documentary film, titled "Camera ager of publicity for NBC-TV Films. He Inside Russia," which is described as "a com- that in the course of the talks he and Mr. Yates joined NBC's network press department in amicable relationship and pletely uncensored film report on Russia." had established an 1950 and earlier had been with the editorial that Mr. and his associates would re- Rights to the documentary film were ob- Cantor staffs of The New Yorker magazine and Ran- tain their present interest in Republic involving tained by Official from KTTV (TV) Los An- dom House (publishing company). geles, which financed the more than $1 million in 4% debentures due program initially June 30, 1965. for showing in Los Angeles. According to Herman Rush, vice president Mr. Cantor was optimistic about the appre- Hollywood Tv Announces Official in charge ciation possibilities of television and theatrical of sales, the filin "takes audiences inside the New 'Frontier Doctor' Sales Kremlin walls, securities and said he would seek other invest- into Russian homes, schools, markets ment opportunities in the entertainment field. ADDITIONAL national sales by Hollywood ... and for glimpses of such events Meanwhile reports were current in Hollywood Television Service Inc., in midwestern, eastern as a circus and ballet...." The film, shown on 10 last week that Mr. Yates also had turned down and southern markets for its new syndicated tv KTTV (TV) and in other markets, will be made available by Official in cities. a S10 per share offer of another local syndicate series, Frontier Doctor, were announced Thurs- other but would consider an offer of $12 per share. day by Earl Collins, president. The program of 39 half hours has been sold to Wiedemann Krantz Moves to Brewing Co., Cincinnati, for Columbus, Dayton Screen Gems Roach Reports Script Fees and Cincinnati in Ohio, and Indianapolis and APPOINTMENT of Steve Krantz as home Rose 25% Above Last Year Bloomington, Ind. Agency is Tatham -Laird Inc., office director of Screen Gems, New York, Chicago. was announced last week by Ralph M. Cohen, HAL ROACH Studios, Culver City, Calif., National Brewing Co. has bought the series vice president and general manager of the spent $299,850 for half -hour television scripts for Washington, D. C., with Thiele Sausage Co. television subsidiary of Columbia Pictures during the first half of 1956 in contrast to a signing for Milwaukee. White Provision Co. will Corp. Mr. Krantz resigned as program man- total outlay of $164,250 for the like period in sponsor in Atlanta, Ga., and Greenville, S. C., ager of WRCA -TV New York to accept the 1955, it was disclosed last week by Hal Roach while Kroger Grocery Co. will sponsor in Nash- post and has been succeeded at the station by Jr., studio owncr -president and executive pro- ville. KTTV (TV) Los Angeles has purchased George Heinemann [BT, Aug. 27]. Mr. ducer. the series in that market. Frontier Doctor is Krantz, who assumes his new duties tomorrow "Currently, established script writers are currently in production with 18 programs com- (Tuesday), will be responsible at Screen Gems commanding figures for their properties that are pleted and another 21 in various stages. Holly- for the development of program material, new five and six times greater than five years ago," wood Television is a subsidiary of Republic sales patterns and the production of individual Mr. Roach noted. The producer further ob- Pictures. series. Page 38 September 3, 1956 BROADCASTING TELECASTING "It doesn't take gigantic budgets to use Spot -TV successfully;'

says Harry G. Schierholz, Chicago Food Broker, reporting results produced by Station WBKB

Sounds like you're sold on spot, Mr. Schierholz. I AM- because it sells merchandise, in amazing volume. Can you cite specific cases? Gladly. On W B K B, for example, spot schedules helped us show record increases on several items, including Mott's Apple Sauce and Sun- sweet Prune Juice. Mott's Apple Sauce was already an established leader, with substantial volume, wasn't it? That's right. I even thought we'd just about hit ceiling for this market. But when TV took hold, our sales went up another 16 percent. You think TV started a lot of new users? I KNOW it did. What's more, it helped us get more cooperation from stores, improved shelf- position, better display- things that pay off in sales. What about Sunsweet Prune Juice? Increased sales on every size. On quarts, we're up over 20 percent, a gain I consider quite significant. Significant -how? Because it proves you don't need the gigantic budgets of soap or cigarettes to get substantial gains with the right use of TV. What does "right use" involve? Many factors. First, sound judgment by agency and advertiser in picking the vehicle and time. Then WB KB worked closely with us on merchandising and other sales -promotion activities. And personally, I'm pretty proud of my sales force. The men like television?

HARRY G. SCHIERHOLZ. President of Harr Especially a spot schedule where we have some Schierholz Company. Chicago. whose accounts include Adolph's Meat Tenderizer, ChunKing Chinese voice on details. When my men feel sure the Products, Derby Food Products. The Dromedary advertising is right, Company, The Duffy -Mott Company. Four Fisher- they hit just that much men Frozen Fish Products, Knox Gelatine, Larsen's harder. Canned Vegetables, Pream, Sun Kist Canned and Frozen Citrus Juices, Sun Maid Raisins. Sunsweet Dried Fruits and Prune Juice, Uncle Ben's Rice.

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WEAW -FM Evanston, Ill., chairman: Donald LAWYERS EYEING CHANGES IN CANON 35 K. deNeuf, Rural Radio Network, Ithaca, object it to cover up inefficiences and N. Y.; Raymond S. Green, WFLN -FM Philadel- Dallas convention last week unless is phia; Lindsay, WSOY-FM Decatur, deficiencies on his part? The judge must know Merrill Ill.; Rabell, KSON-FM San Diego, Calif.; gave increasing evidence that the law and be brave enough to enforce it." Fred Ben Strouse, WWDC -FM Washington; George Bar Assn. relax David F. Maxwell, incoming ABA president, American will J. Volger, KWPC -FM Muscatine, Iowa. its ban on broadcast coverage said "considerable pressure" has been placed on the association for revision of Canon 35. of actions in the courts. He added, during an interview, that lawyers and Christian Named President THE pre -electronic ban of American Bar Assn. courts are charged with making certain every Of Georgia Broadcasters against radio -tv coverage of court trials appears person gets a fair trial. L. H. CRISTIAN, WRFC Athens, Ga., was on the way out, judging by developments at In commenting on a survey of the canons elected president of Georgia Assn. of Broad- last week's ABA convention in Dallas. being made by the special ABA committee directed by Judge Philbrick McCoy, of Los An- casters at the Aug. 26-28 meeting held at King ABA will revise its New signs appeared that geles, Mr. Maxwell said Canon 35 will be re- & Prince Hotel, St. Simons Island. He succeeds Canon 35 prohibition against microphone and viewed "in the light of scientific improvements" Glenn C. Jackson, WAGA -TV Atlanta. camera reporting of court trials appeared, that would allow courtroom coverage and still Other new officers are W. Newton Morris, topped by a prediction from Richard P. Tink- maintain the dignity of the courts. WMLT Dublin, first vice president, and John ham, chairman of ABA's Public Relations Com- Victor R. Hansen, U. S. Assistant Attorney W. Jacobs Jr., WDUN Gainesville, second vice mittee. The canons serve as a code of profes- president. Board members are Mr. Jackson; sional ethics. General, told ABA's Section on Judicial Ad- ministration the recent antitrust proceeding Frank Gaither, WSB Atlanta; Miles Ferguson, In an interview late Thursday, Mr. Tinkham against RCA strikes down that company's "lim- WDAK Columbus, and Ralph N. Edwards, said the association may overhaul Canon 35 itations on patent licensing" and added the WWGS Tipton. Over 125 were registered at next year. A special committee studying the action "may do much to encourage research in the meeting. problem, he said, is expected to recommend that area of electronic endeavor so vital to our Arthur Schofield, newly elected advertising - deletion of language stating that broadcasts and national welfare and defense." sales promotion vice president of Storer Broad- photography in courtrooms tend to "distract casting Co., urged GAB members to step up the witness and degrade the court . . . and their promotional activities. Speaking on the should not be permitted." NARTB President Names topic, "Two- thirds of Promotion Is Motion," Reporting to ABA's House of Delegates, Mr. Two Standing Committees he listed five "poisons" in the promotional Tinkham asked media and attorneys to be pa- field. These are: Belief a lot of money must be tient. "Hasty or ill-considered action in dealing TWO standing committees were named last spent; promotion money is out-of-pocket ex- with the subject could lead to a public revul- week by NARTB President Harold E. Fellows. pense; danger of getting in a rut; pernicious sion harmful to press as well as courts," he They follow: inertia, and the belief that "my station is dif- said. "Some members of the media believe Freedom of Information-Robert D. Swezey, ferent." they are being deprived of their moral and con- WDSU-TV New Orleans, chairman, (reappoint- Mr. Schofield said the basic factors moti- stitutional rights in jurisdictions where Canon ment); Edward F. Baughn, WPAG Ann Arbor, vating sales haven't changed. He urged broad- 35 is observed." He said in his interview that Mich.; Joseph L. Brechner, WGAY Silver casters not to confuse showmanship with "show - relaxation of Canon 35 would not automatically Spring, Md.; Richard O. Dunning, KHQ-TV offmanship" and suggested doing simple things throw courtrooms open to radio -tv or still Spokane, Wash.; Harold Essex, WSJS -TV in an attractive and compelling way. Adapt camera coverage but merely ease the ban. Winston-Salem, N. C.; Henry H. Fletcher, rather than copy ideas, he advised. vice Three broadcasters represented NARTB and KSEI Pocatello, Idaho; Frank Fogarty, WOW - Jerome Feniger, president of Cunning- ham & Walsh, called on broadcasters to pro- industry at the TV Omaha; John S. Hayes, WTOP Washing- the convention-Judge Justin vide more basic data on their areas, including Miller, NARTB advisor and longtime ton; Joseph Herold, KBTV (TV) Denver; Daniel advocate "who listens and when" and cost-per -1,000. of modernized court coverage; Robert D. Kops, WAVZ New Haven, Conn.; H. William Swe- The quantity story of broadcasting is known, zey, WDSU New Koster, WEAN Providence; Robert L. Pratt, -AM-TV Orleans, chairman of he said, but the quality story needs stressing. the NARTB Freedom of Information Commit- KGGF Coffeyville, Kan.; Lawrence H. Rogers identity tee, and Joseph A. McDonald, NBC treasurer. II, WSAZ -TV Huntington, W. Va.; Victor A. Calling for community of stations, he Sholis, WHAS -TV Louisville, and P. A. Sugg, added that stations should not become so over - Addressing a dinner session, Mr. McDonald WTVT (TV) Tampa, Fla. commercial that the copy doesn't impress said he believed that before long television The committee will meet Sept. 13 at the listeners. He suggested contacting brokers and "will be generally accepted as the normal coun- Waldorf-Astoria Hotel, New York. manufacturers representatives as a means of terpart of, and improvement upon, today's good Fm Radio Committee- Edward A. Wheeler, influencing sponsors. Other tips -keep facts newspaper and good magazine coverage of important proceedings." Since the 1955 ABA convention in Philadel- Radio-Electronics -Tv Mfrs. Assn., Television phia, when Judge Miller directed a dramatic Stations Get NARTB Kits Bureau of Advertising and National Appliance demonstration of the inconspicuous way court For Use During Tv Week & Radio -Tv Dealers Assn. trials can be covered by radio -tv [BT, Aug. 29, 1955], important progress has been re- COMPLETE KIT of material to be used by tv corded on behalf of electronic media. Princi- stations and networks during National Televi- pal development was the Colorado Supreme sion Week, Sept. 23 -29, was sent Wednesday to all and networks in the Court removal of Canon 35 bans [BT, Feb. 6, by NARTB stations It includes background information, et seq] plus local relaxation of rules by the country. courts. announcement copy, visual aids and program material. Coverage of court trials by radio-tv and still A slide of the Tv Week symbol is included cameras is the most effective deterrent to crime (see photo). Sample news releases summarize and aid to law enforcement, the ABA's Crim- tv technical developments, give data on tv's inal Law Section was told Wednesday. impact and discuss program plans for the sea- Judge Dwight L. McCormack, of the Texas son. Newspaper mats contain the symbol and District Criminal Court, permits broadcasts can be used in station or sponsor advertise- from his courtroom, he told the convention. He ments. was taking part in a discussion of the effect Typical comments by national leaders on tv appellate court decisions have on police activity and its service are provided for use in local pro- and law enforcement. grams, quiz features or forum discussions. A Police are hampered most by the public, 20 -page booklet, "How to Use Television," ad- Judge McCormack said, with children taught vises families how to get the most out of the THIS official symbol of National Televi- to be afraid of the man in uniform. "Publicity medium and shows how tv can lead viewers sion Week (Sept. 23 -29) was presented to showing the results of a trial is the most effec- into new interests and activities. NARTB President Harold E. Fellows (cen- tive deterrent," he said. "Who objects to pub- Staff officials and personnel are given an out- licity? I have never had an objection from the line for a speech on the American system of ter) by Joseph M. Sitrick (r), NARTB pub- defense, prosecution or jury. The only one who broadcasting plus tips for promotion activities. licity- information manager, and Dan W. could object is the judge. Why should the judge Co-sponsoring National Television Week are Shields, assistant to the tv vice president. Page 40 September 3, 1956 BROADCASTING TELECASTING Somewhere , in here there's a Buying Button

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BROADCASTING TELECASTING September 3, 1956 Page 41 "NEW FACES ON THE "The National Broadcasting Company will not soon forget

the conventions ; within the trade at least it emerged as the

major winner. The factor of novelty helped NBC ; in its two NATIONAL anchor men, Chet Huntley and David Brinkley, it had comparatively new faces on the national scene. As personalities they clicked ... "First with Mr. Brinkley and then with Mr. Huntley the SCENE" NBC network injected the much-needed note of humor in commentary. Pompousness in commentary on TV has been

a problem for a very long time ; NBC moved away from it and reaped the benefits." JACK GOULD, New York Times -Sunday, August 26, 1956

"... NBC has equalled and sometimes surpassed the punch and footwork of the better -knowns. This is chiefly thanks to the triumvirate of Chet Huntley, David Brinkley, and Bill Henry, whom NBC has kept locked in the smokehouse long enough. Any one of them could handle a daily network news program. Brinkley, the least experienced, is the 'discovery' of the convention ..." CHARLES MERCER, Associated Press -Friday, August 17, 1956

"NBC's able Chet Huntley and young (36) deadpan David Brinkley ... this year teamed up for the first time to add zest and drollery -a rare convention commodity - to the otherwise dull goings -on." TIME- August 27, 1956

"A few bright spots of the TV coverage:... NBC reporter David Brinkley's wry and terse comments ... "NEWSWEEK -August 27, 1956

"... this year Nec's Chet Huntley and especially David Brinkley, with his dry wit, figure to emerge with new prestige." VARIETY- August 22, 1956

"... NBC -TV'S coverage of the convention immeasurably superior, so far, to that of the other two networks ..." BURTON RASCOE, Syndicated Columnist -Thursday, August 23, 1956

David Brinkley, Chet Huntley, and the entire NBC team of top newsmen will be together again in November when the cameras focus on the national election. TELEVISION a service of TRADE ASSNS. uptodate; use realistic rate cards, including mention of quantity discounts; allow continuing CHURCH RESOLUTION DRAWS NEW ATTACK discounts; give 2% cash discount. council's executive director [BT, Aug. 27]. Howard H. Bell, NARTB assistant to the Hughes joins Fellows in criti- president and state association coordinator, cism of policy statement of The policy statement told broadcasters they have "an obligation to provide adequate time cited the growing Washington pressures on the Churches of Christ on broad- industry and the need for industry viligance and facilities for the broadcasting of religious in maintaining freedom of information. casters' obligations regarding programs as a public service," referring to FCC A. B. Letson, WCNH Quincy and WMOP religious programming. license provisions, and added it was sending its both in Florida, described ways of statement to FCC and Congressional commit- Ocala, AN ADVISORY policy statement on religious operating small- market photos. tees. Broadcasters were told it is their respon- broadcasting, issued by the National Council of sibility "to make a substantial provision of Public Program Test Set the Churches of Christ in the U. S. A., brought facilities and desirable broadcast time free as a strong reaction from a broadcaster, Jerry S. a public service" for church programs. FIRST large scale review of tv programs na- Hughes, program director of KMLW Marlin, NARTB's Tv Code language was cited in tionally over continuous 12 -hour period will Tex. the statement. (The code describes religious NARTB be undertaken Sept. 2 by the National Audience President Harold E. Fellows of had programs as part of a well -balanced program Board. NAB's reviewing committees are distri- voiced objection to the policy, drawn up by schedule and says a charge for religious time Broadcasting & Film Commission, buting between 20,000 and 60,000 forms for the council's "is not recommended.") The policy statement public evaluation of programming. in a letter to the Rev. S. Franklin Mack, the of the religious council opposes sale or purchase of time for religious broadcasts, urging its membership "to exercise their influence in support of this position by discouraging the practice." It calls on stations and networks "to give due consideration to the strength and representative character of the councils of churches, local and national." It holds paid -for religious programs in all or a major part of the time alloted for religious broadcasts "cannot be considered an adequate discharge of the public service obligation to religion by a network or a station." The statement said scheduling of sustaining religious programs "only in marginal or un- salable time is not in the best public interest."

The Hughes Letter Mr. Hughes' letter to the Rev. Mack follows in part: "This will acknowledge receipt of your letter of Aug. 10, and of the accompanying resolution adopted by the council.... In all fairness, I simply believe that you, the members of the Broadcasting & Film Commission, made a GREATEST POWER HIGHEST TOWER TREMENDOUS COVERAGE! colossal blunder by adopting a resolution the very nature of which proves you don't know what you're talking about. . . . 5l.n,,.-.,. "I must point to a portion of your letter Smart advertisers do a big job in Milwaukee that I find almost offensive. The statement on the BIG station. approved by the council is described as 'a very With 316,000 watts, Milwaukee's TV Strong restrained one, in that it does not "condemn," .5 Man provides perfect pictures, bright and "oppose," or brand as "wrong" commercial we clear, on new sets or old, near the transmitter or far away. broadcasting or the sale of time for religious broadcasts.' In the first place, the resolution WISN -TV's 1,105 foot tower, highest in Wis- is not restrained. It goes just as far as any consin, offers the greatest aerial performance in the market for advertiser's sales messages. advisory group could possibly go without .wm..o openly demanding free broadcast time. Sec- WISN -TV coverage blankets Milwaukee and ondly, I resent that the council disclaims any I, 23 rich surrounding counties ... an area with over 2% million people and a buying income intention to 'condemn,' 'oppose,' or 'brand as a. ñi.,w of almost five million dollars. wrong' the sale of time for religious broadcasts. True, the words do not do any of these bnu n. 0. Channel 12 is BIG in Milwaukee. And you . can be big with Channel 12. things. Their meaning does. Rather than incur the unshackled wrath of the entire broadcast \` Mrvi . ,.b Om..a industry, the council has phrased a left- handed indictment in terms of flowery politeness and delivered it with a smile of benevolent patronage. "Now to the resolution itself. . . . It is a wholesale indictment of present broadcasting practices, rather than a wise and constructive * Top -Rated ABC Net- effort toward better religious broadcasting. work. local. film shows Every conscientious broadcaster, and there are 'A Extensive Promotion, many, will readily admit that there are numer- Publicity ous cases of poor taste and even some mishan- * Comprehensive Mer- dling of religious broadcasts. There are some chandising Service CHALANEE stations which refuse to make any free time * Complete Technical. BASIC ABC AFFILIATE John B. Soell, Director available; there are others which will not even Production Facilities sell time for religious purposes, and still others that permit unethical and even unscrupulous ik Low, Low CostPer- practices paid programs. The council ignored Thousand Represented by Edward Petry & Co., Inc. of these practices, in which the majority of broad- Page 44 September 3, 1956 BROADCASTING TELECASTING 77, 440 READERS every week!

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BROADCASTINO TELECASTING September 3, 1956 Page 47 TRADE ASSNS. casters would cooperate to improve. The coun- tion, on a free basis; a Sunday afternoon half - Income cil did not ask all stations to provide some hour recorded program from Protestant Radio RAB Expects of free time; nor were station man- & TV Center of Atlanta in Class A time Sunday amount 1 agers asked to cooperate in curbing the activ- morning services rotated among four local Of $800,000 by Nov. ities of 'religious hucksters,' as Time magazine churches which pay for circuits and station RADIO Advertising Bureau expects its income calls them. Instead, the Council stuck a clerical expenses, and a weekly Catholic program. to rise to $800,000 a year on or about Nov. 1, finger into a highly specialized field and probed In addition, he said, time is sold to individual the organization reported last week. RAB also for the wrong malady. . . . churches early Sunday morning and at some noted that during August alone it had signed "Here at KMLW, free time is made avail- periods during the week. These programs are an additional 29 members. South, he said, but if able every day in the form of the Morning De- in great demand in the The $800,000 figure will be reached ahead would feel obligated votional program. It is available to every provided free the station of schedule, RAB President Kevin B. Sweeney to all ministers and minister of every faith, and is assigned six days to give similar time said, adding that "our rising income will permit for sale to religious at a time on a rotating basis in accordance churches. Time is not us undertake projects this year and early since to with each minister's convenience. All other groups except at the specified periods next year that we had only hoped to be able there are heavy demands and the station is religious time on KMLW is arranged com- to do in late 1957." I could comply with the council's obligated to maintain a balance of program- mercially. At the time of RAB's initial founding in demands by cancelling all of the commercial ming, he added. March 1951 (then called Broadcast Advertising programs and retaining only the one free pro- Mr. Fry concluded, "If, as your council sug- Bureau), its yearly income was $100,000. Since per day. That would meet the resolu- churches are not to purchase time, gram gests, urged RAB in January 1955 to the letter. But it also afford to make free time that time -BAB became tion's requirements then this station cannot and membership have increased would deprive our listeners of seven other re- available." -income steadily. ligious programs because KMLW simply cannot afford to give away enough time for all churches to be heard regularly and adequately. AAAA Planning Committee SCAAA Enlarges to Embrace Thus, we are faced with two alternatives: to Named for Research Workshop give away what we can and sell the rest, or Agencies of Western States the rest. NAMES of the planning committee for the re- to give away what we can and cancel ENLARGEMENT of Southern California Ad- . workshop of the 1956 eastern annual Which would you have us do? . . search Assn. States Ad- conference of the American Assn. of Adver- vertising Agencies to Western "On the basis of the 'service to the com- vertising Agencies Assn. and plans to form tising Agencies, to be held in New York Nov. munity' angle, the council asks radio stations chapters throughout the 11 western states 27 -28, were announced last week by Adolph J. to divert commercial time into non -commercial were announced last week by James Christo- Lennen & Newell, New York, Chair- periods. There is more involved here than Toigo of of the Los Angeles advertising man of the AAAA's eastern region. pher, president merely giving free time and /or sacrificing rev - agency of Hill & Christopher and president of enue. There is involved a basic point of radio The chairman of the planning committee is SCAAA and its successor WSAAA. were Ben Gedalecia of BBDO, New York. Members programming. If religious broadcasts Alton T. Barnard, formerly vice president in are J. W. Daisey of VanSant, Dugdale & Co., scheduled as the resolution suggests, 'at times charge of sales for Cliquot Club beverages, has available,' Baltimore; William C. Davis of Fuller & Smith when substantial audiences are been named managing director of the newly & Henry Halpern of Mac - meaning premium times, radio would serve no Ross, New York; Mr. said. New E. enlarged association, Christopher He purpose except to drive its listeners to another Manus, John & Adams, York; George will in Los Angeles. Martha Jef- -Marston, Philadelphia; headquarter station or to television. O'Connor of Geare fres continues as executive secretary. Initial "Radio depends for its very life upon the Christopher A. Sante of Lennen & Newell, New new chapters will be organized in San Diego of Young & Rubicam, masses of people, not upon the few. And the York, and Robert E. Stark and San Francisco. masses simply do not want religious programs New York. at premium times of the day. This is not good, but it's true. You don't like it, and I SMPTE Fellows Approved don't. But if it were not true, then George RAB Nominators to Meet APPROVAL of 16 members of the Society of Beverly Shea would sell more phonograph of Radio Advertising Bureau's FIRST meeting Motion Picture and Television Engineers as records than Elvis Presley; more people would to a slate of of- nominating committee choose SMPTE fellows has been announced by John be in church on Sunday morning than in tay- held 18 ficers for 1957 will be Sept. at New G. Frayne, president. Award certificates will erns drinking beer on Saturday night. Religious York's Waldorf-Astoria Hotel, Ward D. Ingrim, be presented Oct. 9 during the society's programs require skillful handling in order to 80th general manager of Don Lee Broadcasting Sys- convention at Los Angeles' Ambassador Hotel. be effective. There is no such thing as a cap- committee, announced tem and chairman of the Newly-named fellows: Willy Borberg, General tive audience in radio. last week. RAB officers are Joseph E. Current Precision Labs; Jasper S. Chandler, Eastman "Radio program directors know that once a Raudino of Westinghouse Broadcasting Co., Kodak research engineer; John W. DuVall, to his as chairman; Kevin B. station changes from one type of program now in second term E. L Du Pont de Nemours;, Edward Purer, That is under contract another, it loses X number of listeners. Sweeney, president (who ex- Producers Service Co.'s president; Edouard P. is to be expected. We also know that it takes tending to 1961); William B. McGrath, WHDH Genock, Eastman Kodak television program- about one hour to regain that same number of Boston, secretary; Donald W. Thornburgh, Herman M. treasurer, ming manager; Gurin, NBC en- listeners. These are facts that program direc- WCAU Philadelphia, John F. Hard- gineer; Wilton R. Holm, E. I. Du Pont tech- vice general manager, tors work with every day in deciding when to esty, president and and nical associate; Robert G. Hufford, Eastman assistant secretary- change from pop music to country music, or William L. Morison, Kodak physicist; Fred Hynes, Todd -A-O treasurer. direc- from polkas to classical programs. The coun- tor of sound; Warren R. Isom, RCA Victor has cil, however, ignores the fact that television development engineer; Walter I. Kisner, East- The made all daytime radio time valuable. man Kodak's motion picture film department; not only the council asks radio stations to give Hosts at NARTB Meetings Frank L. Marx, ABC's vice president of engi- it at a time broadcast time free, but to give for eight NARTB regional neering; John B. McCullough, Motion Picture valuable HOST directors the which will cost the station another conferences starting Sept. 17 are as follows Assn. of America; Richard O. Painter, General hour's listeners. . . . (typographical error in Aug. 27 BT erroneously Motors; Michael Rettinger, RCA acoustic en- "Churches are entitled to some free air listed the Indianapolis and Birmingham meet- gineer, and John G. Streiffert, Eastman Kodak time, and the amount should be as generous ings): Minneapolis, Sept. 17 -18, F. E. Fitzsi- research labs physicist. as stations can make it. If you will approach monds, KFYR Bismarck, N. D.; Salt Lake City, radio people with a genuine desire to improve Sept. 20 -21, William C. Grove, KFBC Chey- religious broadcasting, I am sure you will find enne, Wyo.; San Francisco, Sept. 24 -25, William GAX Convention Oct. 18 -20 and anxious to help. most of them cooperative D. Pabst, KFRC San Francisco; Oklahoma City, THE biennial national convention of Gamma I think you'll even discover that they know Sept. 27 -28, Robert L. Pratt, KGGF Coffey- Alpha Chi, national professional advertising what they're doing. Continue the way you're ville, Kan.; Washington, Oct. 11 -12, George H. fraternity for women, will be held Oct. 18 -20 going, however, and you'll find it hard to get Clinton, WPAR Parkersburg, W. Va.; Boston, the of Illinois, inside the door of any radio station without a Oct. 15 -16, Herbert L. Krueger, WTAG Wor- at U. Urbana. Claire Drew check in your hand...." cester, Mass.; Indianapolis, Oct. 18 -19, Edward Forbes, national president and head of her own Kenneth D. Fry, WHCC Waynesville, N. C., F. Baughn, WPAG Ann Arbor, Mich.; Bir- advertising agency in Santa Barbara, Calif., wrote Mr. Mack the station has a daily quarter- mingham, Oct. 25 -26, Owen F. Uridge, WCKR will preside. "Future in Advertising" will be hour devotion, with ministers chosen in rota - Miami, Fla. the theme of the meetings. Page 48 September 3, 1956 BROADCASTING TELECASTING WOODLAND -TV Cí4 BIG

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BROADCASTING TELECASTING September 3, 1956 Page 49 GOVERNMENT

could use his (Mr. Willson's) association with CBS STAFF DOCUMENTS, FCC ANSWERS Mr. Cowperthwait and intimating that he also was a friend of Comr. John C. Doerfer. (Mr. PUBLISHED BY EVINS SUBCOMMITTEE Willson had an in -law relationship to Mr. Rich- ardson through marriage of their son and House unit's hearing record on probe into alleged network, industry daughter, respectively.) influence on Commission contains eight samples of papers sub- 7. Sept. 9, 1954: Confidential letter from Mr. Richardson to Dr. Stanton enclosing the Cow - FCC answered 14 20 -part questionnaire poenaed from network. of perthwait and Willson letters and assuring his submitted by subcommittee. CBS spokesman labels action of Con- cooperation "if there is any way in which you gressional group "outrageous, inexcusable and novel." think these relationships could properly be utilized for the benefit of CBS...." SAMPLES of documents subpoenaed last As a matter of fact, you have got some time 8. Oct. 2, 1954: Letter from Dr. Stanton to March from CBS files and FCC answers to a on the Milwaukee business. I doubt if that Mr. Richardson expressing his "great interest" congressional questionnaire were revealed Tues- multiple ownership stuff will go through for a in the Cowperthwait and Willson letters and day with publication by the House Small Busi- couple of months...." saying he had put off answering because he had ness Committee's Evins Subcommittee of its (Comr. Lee said Friday there was "nothing expected "the announcement which came last hearing record. improper" in his 1954 telephone conversation weekend regarding the appointment of a chair- The CBS documents, the FCC answers to the with Dr. Stanton. He said the statement taken man of the FCC. ' As you know, there was questionnaire and other material were entered from CBS files was not a literal transcript, but some talk about the appointment of John into the hearing record July 20 at a meeting represented something written out by Dr. Stan- Doerfer," and adding: "I do not know what attended only by Rep. Joe L. Evins (D- Tenn.), ton- apparently as an office memorandum.) effect George McConnaughey's appointment as chairman, Rep. William M. McCulloch (R- (Dr. Stanton called him, Comr. Lee said, to chairman will have. It is rumored that he is Ohio), ranking Republican, and staff members. ask if he thought CBS' planned purchase of committed to a number of important changes The eight CBS documents were selected by WOKY -TV Milwaukee [ch. 19] would prejudice in the FCC staff. This will bear close watch- the subcommittee from thousands subpoenaed the CBS contest with Zenith Radio Corp. in ing because, with one exception, the key staff from CBS Inc. and RCA -NBC during the sub- Chicago for ch. 2. Comr. Lee said he told Dr. members are all carryovers from the Roose- committee's two -day hearing in March [BT, Stanton that in his opinion he did not believe velt- Truman period." The letter concluded: or overlap would arise March 26]. The material from the FCC was the question of duopoly . . I will discuss it with you as the time furnished by the Commission in answering a if CBS went ahead in Milwaukee. CBS bought approaches for critical decisions involving 20 -part questionnaire sent to the FCC by the WOKY-TV a few weeks later [BT, Oct. 25. cases we have pending before the Commission." House group Dec. 21, 1955. 1954], afterward changing call letters to the The FCC, in replying to the congressional Last week a CBS spokesman, who declined present WXIX -TV.) questionnaire, answered 14 of the 20 questions of to be identified, denounced the subcommittee's (In Chicago, CBS had bought the facilities and parts of a 15th, leaving unanswered four procedure in publishing the documents as "out- the then WBKB [TV] [then ch. 4] from ABC in and parts of a fifth. One question (No. 11, on rageous, inexcusable and novel" in that it takes 1953. FCC moved the facility to ch. 2, for FCC travel expenses) was not mentioned, pos- Zenith eight documents out of a total of 8,000 -12,000 which Zenith had a pending application. sibly through error. for ch. 2 [now and publishes them in the guise of a "hearing" later withdrew from the contest The FCC answered question No. 5, dealing wherein CBS when in fact there has been no hearing on them. WBBM -TV] after an agreement with the history of comparative W cases since and added that CBS was not notified bought Zenith's ch. 2 transmitter other part, refusing to disclose informa- The spokesman Zenith July 1953, in that the documents were being published and equipment plus other considerations and tion on work done by the personal staffs of has had no opportunity to present evidence bought certain time on CBS -TV as a participant individual commissioners and of the FCC's arrangement [BST, in its own behalf. on Omnibus under a special Office of Opinions & Review, both of which Subpoenaing of the CBS and RCA -NBC Oct. 25, 1954].) by "congressional design" are permitted to documents and quizzing of the FCC were 2. Nov. 29, 1955: Alleged report by CBS participate in "a manner other than on the pub- carried out as part of the Evins Subcommittee's Washington Vice President Ralph Hardy to Dr. lic record," the FCC said. probe of alleged network and other industry Stanton on conferences by "WSP" (presumably By of Congress influence on FCC decisions. Industry witnesses CBS Board Chairman William S. Paley) with Order appeared before the subcommittee in its two - four FCC members and planned talks with The Commission noted that "Congress itself day session in March. The FCC had understood two more, with Mr. Paley telling one com- specifically required this review staff to be set it was to be called for testimony, too, but no missioner he was "very disturbed about our up as a separate group of people to assist the additional hearings were held. The House notice on radio and the dissent on our tv Commission in writing its decisions, subject only group plans to issue a report later on its findings. renewal" (in Chicago). to the control of the Commission...." There- 3. Aug. 9, 1953: Memo to CBS Inc. Vice fore, FCC said, "we do not know whether Others Heard From President Richard Salant from Dr. Stanton Congress would desire to impair the usefulness Besides the subpoenaed material and the FCC reporting that then CBS Vice President Earl of these persons in assisting the Commission answers, the hearing record last week also in- Gammons had conferred with three FCC mem- in its decisional process by requiring the included letters or statements critical of the tv bers and had been told the FCC probably would ternal working papers and information con- networks or the FCC from Melville Terwilliger, not authorize compatible color before the end cerning them to be made available to the pub- Hollywood, Calif., who describes himself as a of 1953. lic." FCC said members would discuss "in "research scientist "; Zenith Radio Corp.; J. W. 4. March 13, 1953: Memo to Dr. Stanton general" the decisional process at the then - Martin, head of J. W. Martin Inc. advertising from Mr. Salant saying then Comr. E. M. expected hearing (which never materialized). agency, Milwaukee; Jack S. Younts, president, Webster had told Mr. Gammons he had "little The FCC declined to answer questions No. Daytime Broadcasters Assn.; Community Broad- faith in the new NTSC -RCA system and didn't 7 and 8 which sought "all staff reports or casters Assn., and Uhf Industry Coordinating believe it would prove out," but that the FCC, analyses on the problem of television alloca- Committee. The House group also incorporated because of "pressures," would be forced to hold tions," including revised allocation plans, de- references to the report, "The Network Monop- hearings in the event of a petition by "RCA or intermixture, the 5 -mile rule, power limits and oly," by Sen. John W. Thicker (R -Ohio) [BT, anybody else." antenna heights, together with FCC action April 30], and to several parts of testimony 5. Aug. 31, 1954: Letter from Hart Cow - taken on the basis of such reports. offered at hearings during the 84th Congress by perthwait, chief of FCC's Rules & Standards Noting the extensive scope of the question, the Senate Commerce Committee and the House Division, to Stuart V. Willson, president of the Commission said supplying an answer Antitrust Subcommittee. Northern States Power Co., Eau Claire, Wis., would "take an extraordinary amount of staff The CBS documents range in dates from thanking Mr. Willson for his help (not de- time. Also, the Commission believes that in March 13, 1953, to Nov. 29, 1955, and are scribed) in "making a strong showing," which order to have an independent staff free to make summarized as follows: Mr. Cowperthwait felt ultimately had led to such recommendations as they feel justified, 1. Aug. 13, 1954: Record of telephone con- his new FCC position, and noting that "We the recommendations of the staff and internal versation between FCC Comr. Robert E. Lee handle all changes in the methods of broadcast- memorandums relating thereto should not as and CBS Inc. President Frank Stanton in which ing or telecasting as, for example, color tele- a general matter be made available to persons Comr. Lee reportedly told Dr. Stanton that the vision.... " outside the Commission." network's "Chicago deal" is "pretty solid," and 6. Sept. 7, 1954: Letter from Mr. Willson to The FCC declined to answer question No. "you have nothing to worry about " "On Mil- Dorsey Richardson, The Lehman Corp., New 12, on gifts, honorariums, expenses paid to waukee, I am not in a good position to advise York (Mr. Richardson at that time was a FCC members, other top FCC officials and you.... No matter what you did there, I am member of the CBS Inc. board), forwarding bureau heads from persons or firms who had sure it would not reflect on the Chicago deal.... the Cowperthwait letter and asking if CBS a direct or indirect interest in matters pending Page 50 September 3, 1956 BROADCASTING TELECASTING NEW, EXCITING AND INTRIGUING . . . FAMILY APPEAL 41111111111P for 4.1. MINNur-- Show Of Its Kind The FIRST Television

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BROADCASTING TELECASTING September 3, 1956 Page 51 GOVERNMENT before the Commission. FCC's comment on tion was made following complaints to the the question: "In accordance with our discus- Texas secretary of state regarding Port Arthur sions, the Commission will not submit affidavits Good Neighbor Policy College's application for commercial television with respect to gratuities, expenses and honor- ch. 4 the establishment THE DAY after Triangle Publications in Port Arthur, recited ariums as covered in question 12, but instead of Port Arthur College following a deed from Inc. (radio and tv division) took over will be available to answer questions with re- Port Arthur to J. W. Gates, a deed of trust by ownership of WNHC-AM -FM -TV New pect to this subject when called to appear at a Mr. Gates and a city ordinance. hearing before your committee...." Haven, Conn., pursuant to an FCC grant June 20, it fled pleadings with the "We are not at this time in a position to say The Commission felt it was impossible to Commission withdrawing WNHC objec- whether the college's radio station's activities answer question No. 20, which asked for "any tions to the CBS purchase of WGTH- are commercial in nature," Mrs. Payne's letter information or statements concerning or relat- TV Hartford, Conn., and the NBC pur- declared. "However, we think it is clear from ing to any rulemaking proceedings [which] chase of WKNB -TV New Britain, Conn. the terms of the original trust instruments that have been communicated outside the record to CBS' $650,000 purchase of the ch. 18 Port Arthur College may properly function only any commissioner or any member of the Com- Hartford outlet had been approved early as an educational institutional, and that any mission by any person, persons, or party not this year, but when WNHC protested, activity which is not necessary and reasonably a member of the Commission," identifying the grant was suspended. Withdrawal incident to such function is improper and un- the person and circumstances under which of the WNHC protest presumably means authorized...." made. that the Commission will reinstate its Mrs. Payne concluded her letter by calling Noting that in adopting rules the FCC takes approval. on Port Arthur College to "remedy" the situa- into account not only comments filed, but The NBC $600,000 purchase of tion if KPAC has been operated for business also the material in its files and the knowledge WKNB -AM -TV was set for hearing by as distinguished from educational purposes." and experience of its members and staff, the the FCC on its own motion on issues She also called on the college to "desist" from Commission said: involving overlap and concentration. securing a license for a commercial television "Thus, in general the commissioners have Consummation of Triangle's $5.4 million station "if such station is to be operated in a added to the knowledge which they ultimately purchase of the New Haven ch. 8 outlet fashion which would be incompatible with the powers of the college under its charter and trust exercise ... from a great many sources... . and its am and fm adjuncts was delayed The very number of rules considered and the because of protest by ch. 43 WICC -TV provisions." number of persons who may have in some Bridgeport, Conn. This protest was Port Arthur College is one of three applicants way made a statement related to the one or withdrawn early in August. seeking ch. 4 in Port Arthur. The other two more rules creates such a task that only an are Smith Radio Co. and Jefferson Amusement extremely small fraction of the persons neces- Co. Smith Radio Co., in a petition filed with week, sarily covered would be recalled. The most ing. Let them produce their shows as they are the FCC last acknowledged that it had reasonable description of the commissioners' now doing and sell them to the stations." asked the Texas Secretary of State to inves- attitude . . is that, within the limits of their tigate the right of Port Arthur College to seek Mr. Younts' took FCC to task available time as public officials, they do not statement the a commercial tv station, declared that the At- for refusing "consideration of longstanding refuse to see and listen to anyone...." torney General had ordered the college to desist proposals for the removal or relaxation of the The FCC supplied information on network from future operation of a radio station and restrictions and limitations that it has imposed from future prosecution of its application for tv. revenues, as called for by question No. 13, upon the operation of daytime [radio] stations KPAC, operating on 1250 kc with 5 kw day but urged that "the confidentiality of the and the authorization of new and improved and 1 kw was data ... be guarded by similar treatment" to in night, directional, founded in facilities, order that multiple stations could with that afforded by the FCC. In complying with operate through the length and breadth of the 1932. It is affiliated MBS. the FCC request, Everette Maclntyre, chief nation on a fair, efficient and equitable basis." counsel of the subcommittee, noted that the Mr. Younts said KWKH Asks Court Review by Sen. Bricker, "The Network Monop- that under present FCC report and oly," has disclosed the information anyway rules policies "many hundreds of daytime PETITION for a writ of certiorari asking the stations in small and . . . and suggested that the subcommittee will take large communities U. S. Supreme Court to review the Shreveport, must operate on a schedule which constricts the report into account. La., ch. 3 case was submitted last week by their programming hours to a very small unsuccessful applicant KWKH Shreveport, Mr. Terwilliger's letter to the subcommittee, portion of the day and they must remain silent apparently solicited by the subcommittee, said (Shreveport Times). KWKH claimed that the during the remainder of the day, in order that appeals court decision upholding the FCC's he is the inventor of Depthdimension brand a handful of distant high -power stations may Feb. 18 grant of ch. 3 to KTBS Shreveport had television, a process he described as superior to enjoy exclusive occupancy of the channels." the present systems because it "visualizes not answered the issues presented. The U.S. more state- space, clarity, truth form and shape, gains The Community Broadcasters Assn. Appeals Court upheld the FCC's decision May 3 of ment, presented by Jr.. in perspective; is controlled internally- variable, Howard J. Shellenberg in a per curiam decision [BT, May 7]. KWKH attorney, selective for any constructed impact you want Washington presented arguments ask- claimed that the Commission discriminated ing the of Class to deliver; and has relief illusions beyond any- removal of present restriction against its application because it is newspaper - IV stations to with 250 thing you ever saw for tv, or possible to make fulltime operation connected. on films." watts, giving them 1 kw instead. The statement called on Congress to "compel the Commission He said the tv networks "by contractual Suspensions Stayed agreements" with sponsors and agencies to proceed immediately with a rulemaking pro- have -DAY license "prevented, and ceeding" to provide CBA an opportunity to NINETY suspension of three /or blacklisted, and frightened radio operators charged with sabotaging out, all showing, use, operation, or demonstra- present its case as set forth in its petition of KPIX (TV) San Francisco in 1954 Dec. tion of better Depthdimension brand." He de- April 3, 1956. [BT, 20, 1954] has been stayed scribed the troubles he had encountered among by FCC pending filing The Uhf Industry Coordinating Committee of request for rehearing by the men suspended. tv networks, affiliates, other stations, advertis- statement repeated its deintermixture plea as ers and agencies Operators petitioned for the stay, claiming the in trying to demonstrate his previously proposed before various congres- forthcoming system. rehearing request will raise sional committees in the 84th Congress. "serious issues of statutory interpretation" The Zenith letter, signed by President E. never before decided by the FCC. The stay F. McDonald Jr., criticized network "control issued is for 90 and will [of] tv through their control of advertising," KPAC Port Arthur Status days remain in effect describing CBS and NBC as the "ringmasters." until FCC rules on the new filing. Suspension He said the networks also control NARTB and As Commercial Questioned was to have started last Monday. that RCA Board Chairman David Samoff and THE Attorney General of Texas has raised the CBS Board Chairman William S. Paley question of the legality of operating 24- year-old KWIE First With 3 -City ID "through their monopoly -excercise such far - KPAC Port Arthur, Tex., as a commercial sta- KWIE Kennewick, Wash., added two cities to its reaching controls over national public opinion tion. The point was made in an Aug. 22 letter station ID last week when the FCC granted as has never heretofore existed." from Mrs. Marietta McGregor Payne, assistant the 5 -kw outlet authority to specify its location Mr. Martin's letter also criticized "the mo- attorney general, to the board of trustees of as Kennewick-Pasco-Richland, Wash. KWIE nopoly enjoyed by the national television net- Port Arthur College. A copy of Mrs. Payne's thus becomes, according to the Commission, works" and proposed that Congress "prohibit letter was sent to the FCC. the first station authorized to identify itself the nation networks from selling any advertis- The letter, which stated that the investiga- with three cities. Page 52 September 3, 1956 BROADCASTING TELECASTING WTAc BIG sunox FIRST AGAIN BY A BIG MARGIN

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STORY:-within the past 20 days. -A days." * * A men's store "smashed all sales downtown store -"48 direct calls for non- records on specials with 20 spot announce- standard merchandise within 3 hours from ments." ** These are all direct quotes WTAC spots." ** A big automobile dealer - -"41 new cars when neither new nor used WTAC has impact -real sales impact in cars were selling." ** A trailer dealer- Michigan's second largest market.

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DIAL WTAC l FLINT, MICH. 600 700 800 900

BROADCASTING TELECASTING September 3, 1956 Page 53 GOVERNMENT

by the Asso. of Federal Communications En- FCC GETS UP STEAM FAST ON RETURN; gineers. Deintermixture proposals involved in last DEINTERMIXTURE COMMENTS POSTPONED week's action are: After five -week hiatus, Commission takes big at pending ac- Elmira, N. Y. -All uhf by deleting ch. 9 and swipe adding ch. 30. This would give Elmira chs. 18, tions, grants two tvs, 12 ams, approves 18 sales and grants 51 24 and 30. Comrs. McConnaughey, Doerfer renewals of which 21 are for educational outlets. Also an agenda: and Mack dissented. Ch. 9 had been allocated first discussion on revising multiple ownership rules. to Elmira Nov. 30, 1955. Evansville, Ind. -All commercial uhf by IN its first meeting after a five -week summer of the protest hearing. This obviates the neces- switching the educational reservation from ch. recess, the FCC last Wednesday and Thursday sity of returning the station to the Mitchell 56 to ch. 7. This would give Evansville chs. '7, hit some high spots touching policy questions company. 50, 56, 62. Comrs. Doerfer and Mack dis- as well as taking action on a number of pending In the Pittsburgh ch. 11 situation. WSTV sented. cases. was granted permission to intervene in the hear- Fresno -Santa Barbara, Calif. -Make Fresno In addition to making two tv grants, 12 new ing on the grant of that vhf channel to WWSW all uhf by moving ch. 12 to Santa Barbara, am grants, approving 18 station sales, granting Inc. (WIIC [TV]). The hearing already had been adding ch. 30 from Madera, Calif., and moving 51 station renewals (of which 21 were for edu- held, with WENS (TV) Pittsburgh the objector, ch. 59 into Madera. This would give Fresno cational fm outlets), the full Commission- and the examiner issued an initial decision rec- chs. *18, 24, 30, 47 and 53, and Santa Barbara Postponed the deadline for comments on ommending reaffirmation of the grant. With chs. 3, 12, 20 and 26. Comrs. Doerfer and the deintermixture proposals from Sept. 10 to WSTV's entry the hearing has been ordered re- Mack dissented. Nov. 15 (see story, this page). opened Sept. 17, when the Steubenville outlet Hartford, Conn.-Providence, R. I. -Make Discussed for the first time a revision of will have the opportunity to enter its objections Hartford all uhf by deleting ch. 3 and moving its multiple ownership rules. to WWSW Inc.'s proposal to increase power it to Providence, transferring 61 from East- and antenna height. WSTV has asked that the ch. Agreed to set for hearing, the petitions of hampton, Mass., to Hartford, and deleting ch. issues be enlarged to take into account the eco- WWBZ Vineland, N. J., for reconsideration of 65 at Meriden, Conn. This would give Hartford its due to nomic effects of greater power and antenna revocation order horse race broad- chs. 18, *24 and 61; Providence chs. 3, 10, 12, height by WWSW Inc. on the Steubenville - casts. 16 and *36. Wheeling market. No clearcut opinion was dis- Comrs. McConnaughey, Doerfer Decided to permit Gordon McLendon to and Mack dissented. Comr. Doerfer suggested continue operating KTSA San Antonio, Tex., cernible at last week's FCC meeting, it was understood. that if ch. 3 is taken away from Hartford, ch. pending a protest hearing scheduled to start 13 from New York should be substituted. Sept. 10. Madison, Wis. commercial uhf by Discussed the request of DEINTERMIXTURE COMMENTS -All WSTV Inc. switching the educational reservation from ch. (WSTV -AM -TV Steubenville, Ohio) to enlarge POSTPONED UNTIL NOV. 15 21 to ch. 3. This would give Madison chs. *3, the issues in the rehearing in the Pittsburgh ch. week 21, 27 and 33. Comrs. McConnaughey, Doerfer 11 case to include the THE FCC last postponed to Nov. 15 the question of economics, and Mack dissented. but came to no conclusions. deadline for comments on its 13 deintermixture proposals. Mobile, Quiescent since the Supreme Court handed Ala.-New Orleans, La. -Make Mo- bile all commercial vhf down its ruling, last May, upholding the FCC's These involve either moving existing, single by moving ch. 4 from vhf New right to set maximum station ownerships, the allocations from present cities or moving Orleans, moving ch. 42 (now educational subject came to life in the the educational reservation from uhf channels in Mobile) to New Orleans (where it would be closing weeks of the commercial). would 84th Congress with a number of bills intro- to the single vhf channel there. This give Mobile chs. 4, 5, 10 and *48. New would duced by various congressmen (led by Sen. The previous deadline was Sept. 10. Orleans have 6 (WDSU -TV), *8, 20, 26, 32, 42 and 61. Comrs. John W. Bricker [R- Ohio]), to Last week's action does not affect the Oct. 1 permit unlimited Doerfer station ownership provided coverage of stations deadline for comments regarding the Commis- and Mack dissented. Comm. Webster and Bartley would under single ownership does not encompass sion's discussion of the possibility of changing concurred, but also propose the deletion ch. 6 New Orleans. more than 25% of the population of the U. S. all or part of television to the uhf band and its of from It was understood Comr. John C. Doerfer request for ideas on how to undertake a "crash" Peoria -Rock Island, I11. -Make Peoria all broached the subject, suggesting that the Corn- program to upgrade uhf transmitting and re- uhf by deleting ch. 8 and adding ch. 25. Ch. 8 mission amend its rules to incorporate this ceiving equipment. would be assigned to Rock Island. This would policy, rather than have it forced on the Corn - The extension of the Sept. 10 deadline was necessitate assigning ch. 77 in lieu of ch. 40 at mission through legislation. Chairman George due, it was understood, to the discovery that Galesburg, Ill. This would give Peoria chs. 19, C. McConnaughey ventured agreement, reliable some of the engineering details set forth by the 25, *37 and 43, and Rock Island chs. 4, 6, 8, sources indicated. It was decided to discuss the Commission in determining tv station coverage *30, 36 and 42. Comrs. Doerfer and Mack dis- subject further at subseqent meetings. were based on new data. sented. WWBZ had been ordered off the air last It has been charged that the Commission Springfield, Ill.-St. Louis, Mo. -Make Spring- December -but has been given extensions since changed the ground rules on coverage formulas field all uhf by deleting ch. 2 and moving it to then -for purported "overemphasis" on horse - without conferring with consulting engineers. St. Louis, and adding ch. 39 to Springfield. This racing programs. Various pleadings filed by Instead of using formulas derived from curves would necessitate substituting ch. 49 for ch. 53 the station asked for reconsideration, charged already in the rules, it was understood FCC at Lincoln, Ill. This would give Springfield that the FCC had communications from the engineers established new curves and then used chs. 20, 39 and *66, and St. Louis chs. 2, 4, 5, Department of Justice about which it was not these as the basis for computations. Since the *9, I1, 30, 36 and 42. Comrs. Doerfer and told, and suggested that the Commission hold present rules contain the old curves, it is be- Mack dissented. a full -scale inquiry regarding whether and to lieved by many engineers and attorneys that the Albany -Schenectady-Troy, N. Y.-Make area what extent the broadcasting of horse race re- Commission could be legally attacked if it made predominantly uhf by deleting ch. 10 from Vail sults might be in the public interest. any decisions on the comments based on the Mills, N. Y. (Albany area), and adding ch. 47. The decision on the WWBZ matter was un- new, suggested formulas. This would give Albany-Schenectady -Troy chs. derstood to have been related to the Commis- Similarly, Grade B coverage equations were 6 (WRGB [TV] Schenectady), *17, 23, 35, 41 sion's action in July in approving the purchase revised on the assumption that the noise level of and 47. Comrs. McConnaughey, Doerfer and of WQAM Miami by Todd Storz' Mid- Conti- receivers had been improved since 1952 when Mack dissented. Comrs. Webster and Lee con- nent Broadcasting Co. In that case some com- the present rules were promulgated. curred but would also propose the deletion of missioners wanted a hearing to investigate the Comr. T. A. M. Craven, newly- appointed ch. 6 from this area. Ch. 10 had been assigned promotional activity of Storz stations. engineering member of the Commission, has to Vail Mills Nov. 10, 1955. The been McLendon purchase of KTSA San An- given the task of compromising these dif- Charleston, S. C. -Make Charleston predom- tonio was approved by the ficulties, it is understood. FCC last May. He has already held inantly vhf by adding ch. 4. This would give This approval was stayed when KITE San one informal meeting with leading consulting Charleston chs. 2, 4, 5, *13 and 17. Antonio protested the sale. The Commission engineers. This took place two Fridays ago. It ordered that KTSA be retransferred to its is believed that an official informal engineering Duluth, Minn.-Superior, Wis. -Make area original owner, O. R. Mitchell Motor Co., and conference will be scheduled for sometime in predominantly vhf by switching educational set the sale for hearing beginning Sept. 10. Last the near future to go over these problems. reservation from ch. 8 to ch. 32. This would week's decision, not yet issued, is to permit the Some of the differences were officially give Duluth -Superior chs. 3, 6, 8, *32 and 38. transfer approval to stand pending the outcome brought to the attention of the FCC last month Miami, Fla. -Make area predominantly vhf Page 54 September 3, 1956 BROADCASTING TELECASTING WY, KR 1S CHICAGO

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September 3, 1956 September 3, 1956 Page 55 GOVERNMENT

Calif. together own 46% of WISO Ponce, P. R. Clearfield, Pa. Phillipsburg -Clearfield Tv Wenatchee, Wash. -Queen Broadcasting Co., FCC MEETS TUES. - asked that ch. 3 be assigned to Clearfield. This 1410 kc, 1 kw daytime. Principals are Dale R. FCC announced last week that its regular can be done under the new transmitter -to -trans- Woods, production manager of KPQ Wenat- meeting next week would take place on mitter spacing, it said. Phillipsburg -Clearfield, chee, and William A. Moeller, KPQ an- Tuesday, Sept. 11, instead of the usual being incorporated to apply for tv, comprises nouncer- engineer. Wednesday, Sept. 12. Although no rea- Adam J. Young Jr., station representative; Sam- son was given for the change, FCC uel H. Cuff, tv consultant; E. A. Hungerford, ALPINE, ABERDEEN TV GRANTS Chairman George C. McConnaughey is and William Hubler. AWARDED; THREE BIDS FILED scheduled to address the first fall lunch- Springfield, 111.-WICS (TV) Springfield, ch. eon of the Radio & Television Executives 20, asked that the proposed Springfield deinter- TWO new vhf tv grants, for Alpine, Tex., and Society at New York's Hotel Roosevelt mixture plan be amended to also propose that Aberdeen, S. D., were awarded by the FCC on Sept. 12. Members of the FCC will ch. 2 be assigned to Terre Haute, Ind. This last week, while three applications were filed be "special guests," RTES said. can be accomplished, WICS said, if the ch. 2 with the Commission seeking vhf channels in in St. Louis (proposed by the FCC) is properly Wilmington, N. C., San Angelo, Tex., and located so that the new transmitter -to -trans- Alliance, Neb. mitter spacing rule O. L. Nelms, Dallas, Tex., realtor, received by adding ch. 6. This would give Miami chs can be utilized. Madison, Wis. -WTVO (TV) Rockford, Ill., his third tv construction permit, for ch. 12 Al- *2, 4, 6, 7, 10, 23 and 33. Comrs. Webster and pine, Tex. He previously has been awarded Mack dissented. ch. 39, asked that Madison proposal be amended to also propose that ch. 3 be moved to Rock- cps for ch. 9 Flagstaff, Ariz., and ch. 19 Brown - Norfolk -Portsmouth -Newport News, Va.- ford. wood, Tex. [BT, June 11], and has an applica- Make area predominantly vhf by adding ch. 13 tion pending for ch. 19 Victoria, Tex. Mr. to Norfolk from New Bern, N. C. Add ch. 12 COMMISSION AUTHORIZES Nelms' Alpine application was uncontested. In to New Bern. This would give Norfolk area its second tv grant -also uncontested -the FCC chs. 3, 10, 13, 15, *21 and 33. Comrs. Hyde, 12 NEW AM OUTLETS awarded ch. 9 Aberdeen, S. D., to Aberdeen Webster and Mack dissented. TWELVE new am grants were issued by the Tv Co. Aberdeen principals are Joseph E., Meanwhile, ch. 3 WISC -TV Madison, Wis., FCC last week. Following is a list, by city William D. and F. F. McNaughton, whose was the first objector to go to court. Last week and state, of those awarded construction per- broadcast interests include WRMN Elgin, Ill., the Morgan Murphy -controlled CBS outlet mits and the facilities granted: WCRA Effingham, Ill., and KXGI Fort Madi- asked the U. S. Court of Appeals in Washington Casa Grande, Ariz. -ABC Service Corp., son, Iowa. to review the FCC's June 26 order. It claimed 1260 kc, 1 kw daytime. Principals are equal Carolina Broadcasting System Inc. (WNCT that the Commission, without the required rule- partners E. Glenn Abercrombie, owner of [TV] Greenville, N. C.), filed an application for making procedures, had "(1) adopted a practice WEGA Newton, Miss., and 15% stockholder in ch. 3 at Wilmington. Carolina plans 31.8 kw of so -called 'interim reallocations' pursuant to KMLL Cameron, Tex.; Milton F. Brown Jr., visual power with antenna height 548 ft. above which it has arbitrarily determined to institute 51% stockholder in KMIL, and N. L. Caper- average terrain. Principals in WNCT also hold further rule making proceedings looking toward ton, who owns 10% of KMIL. interests in WCKB Dunn, WCEC-WFMA (FM) reallocations of television channels in a limited El Centro, Calif.-Ray Lapica, 1430 kc, Rocky Mount and WGTM Greenville, all N. C. number communities, of including Madison, 1 kw daytime. Mr. Lapica is administrative A previous application for the Wilmington Wis.; (2) enacted new technical rules and stand- and sales consultant, KPOL Los Angeles. channel was filed by United Broadcasting Co. ards for television coverage and service to be Titusville, Fla. -Titusville Broadcasting Co. (Richard Eaton interests). used in the further reallocations proceedings, -1300 kc, 1 kw daytime. Principals are equal San Angelo Tv Co., filing for ch. 3 San An- and (3) arbitrarily required that data the to be partners Edwin V. Spencer and Medford W. gelo, said its proposed station would use 1.48 furnished in such further proceedings be based Stacy, who each owns 25% of WBOP Pensa- kw visual power with antenna height 223 ft. upon unrealistic 'assumptions' of non-existent cola, Fla. above average terrain. San Angelo principals operations that unfairly discriminate against Buford, Ga.- Gwinnett County Broadcast- Lowell Smith and Joe N. Weatherby formerly pertinent showings of actual station operations ing Co., 1460 kc, I kw daytime. Principals are held minority interests, respectively, in KTXL by petitioner." equal partners David E. and Madeleine O. and KTXL -TV San Angelo. At the same time, ch. 7 WTVW (TV) Evans- Fleagle. Application for ch. 13 Alliance, Neb., was ville, Ind., petitioned the FCC to withdraw its Huntington, Ind. Huntington Valley Broad- filed by Frontier Broadcasting Co. (KFBC -AM- June 26 order proposing to - change the Evans- casters, 1300 kc, 500 w daytime. Principals are TV Cheyenne, Wyo., and KSTF [TV] Scotts- ville allocations picture. equal partners David S. Gifford and T. M. bluff, Neb.), which initially plans to operate the Also filed last week were several new pro- Nelson, who own WILO Frankfort, Ind., and proposed station, like ch. 10 KSTF, as a satel- posals involving channel allocations: WOHP Bellefontaine, Ohio. lite of ch. 5 KFBC -TV via off-the-air pickup. New Orleans, La. -WWL New Orleans Clinton, Iowa -Mississippi Valley Broadcast- The proposed Alliance operation will use 25.89 (holding a grant for ch. 4 there, but prohibited ing Co., 1390 kc, 1 kw daytime directional. kw visual effective radiated power with antenna from beginning construction pending the out- Principals are equal partners Kenneth W. of 355 ft. above average terrain. Frontier is come of the New Orleans deintermixture pro- Evans, H. Richard Pettersen and Wharton L. 26% owned by Cheyenne Newspapers Inc. posal) asked the FCC to add to the pending Murray. Mr. Murray is program director-oper- (Wyoming Stockman -Farmer), which also has proposal the deletion of ch. 6 (now held by ations manager of KHAS -TV Hastings, Neb. interests in KVRS Rock Springs and KRAL WDSU -TV) so that New Orleans would be- Hazard, Ky. -Perry County Broadcasting Rawlings, both Wyo. William C. Grove, 9.6% come completely deintermixed. WWL has a Co., 1390 kc, 5 kw daytime. Principals are Frontier stockholder, besides interests in KVRS number of petitions on file with the FCC ob- Frank L. Jones and Claude P. Stephens. Mr. and KRAL, is licensee of KSID Sidney, Neb. jecting to the condition placed on its grant. Jones is salesman for WTCW Whitesburg, Ky. Flint- Saginaw, Mich. -WKNX-TV Saginaw, Mount Vernon, Ky.-1460 kc, 500 w day- FCC APPROVES $4 MILLION ch. 57, requested that the Commission assign time. Principals are John Lair, editor of Ren- ch. 12 Flint to Flint -Saginaw and throw open fro Valley Eagle, and Thomas Grady Hargis, IN STATION TRANSFERS the channel to all who wish to apply. Flint's account executive for the Gene Autry Show. STATION transfers, totaling over $4 million in ch. 12 is now held by WJRT (TV) that city, Dillon, Mont. -Vigilante Broadcasting Corp., the aggregate, were approved by the FCC last whose grant is the subject of a hearing by un- 800 kc, 1 kw daytime. Allen H. Smith, presi- week. successful applicants WFDF Flint and W. S. dent, is station manager of KANA Anaconda, Topping the 18 sale approvals was the Butterfield Inc. Theatres WKNX began oper- Mont.; Burt H. Oliphant, vice president, is an Crowell -Collier Publishing Co.'s purchase of ating on ch. 57 in May 1953. The station was employe of KWSC Pullman Wash., and Claude KFWB Los Angeles. built at a cost of $409,521, the uhf outlet said. Moore, treasurer, is KANA commercial man- Crowell- Collier is paying $2,225,000 plus Lafayette, Ind.- WFAM -TV Lafayette, ch. ager. $35,000 a year for seven years as a consultant 59, asked that ch. 18 be moved from Lebanon, Fallon, Nev.- Lahontan Broadcasting Co., to Harry Maizlish owner of KFWB. Mr. Maiz- Ind., to Lafayette and that ch. 59 be moved 1250 kc, 1 kw daytime. Lester W. and Kath- lish is getting $2.1 million in cash, including from Lafayette to Lebanon. It also asked that erine E. Pearce, equal owners, also own 1 /7th notes over a period of years and 25,000 shares WFAM-TV be ordered to change to ch. 18. interest in KWNA Winnemucca, Nev. of Crowell- Collier stock (selling on The Ameri- Sacramento, Calif. -KGMS -TV that city, ch. Arecibo, P. R.- Abacoa Radio Corp., 1070 can Stock Exchange at 6% on Aug. 30; at 7% 46, asked that ch. 12 be moved to Sacramento kc, 500 w unlimited. Principals are Jose D. Casa- on May 31 when the balance sheet of KFWB from Chico, Calif.; that ch. 11 be allocated to nova, Gloria Ramos de Donate, Manuel Pirallo- was drawn up for the FCC application). Chico, and that ch. 8 be assigned to Yreka, Lopez, and Carlos Pirallo-Lopez. Messrs. Lopez Mr. Maizlish, a radio veteran, is paying Page 56 September 3, 1956 BROADCASTING TELECASTING Crowell-Collier $130,717 for retention of tributed newsreels. USIA also held discussions Robert Hall Clothes Inc. KFWB -FM. with several foreign governments to plan use Independent KFWB, operating round the of closed circuit tv for educational purposes. Facing False Adv. Charge clock, operates on 980 kc with 5 kw. It is rep- Meanwhile, USIA's broadcasting arm, the SUIT has been filed by the Dept. of Justice resented nationally by The Branham Co., and Voice of America, upped its broadcasts in for- against Robert Hall Clothes Inc., New York, on the West Coast by McGavren -Quinn Co. eign tongues to 43 languages with the addition alleging 12 violations of a 1953 Federal Trade It was originally owned by Warner Bros., hav- of broadcasts in Uzbek (Central Asian area of Commission cease and desist order. The FTC ing been established in 1925. Russia), Gujarati, Telugu and Malayalam order prohibited the clothing chain from mis- (For other Crowell- Collier purchase activi- (various parts of India), he said. representing the regular price of its merchan- ties, see story page 27). VOA's daily two -hour program of jazz and dise. Also approved last week was the purchase of other American popular music, Music -USA, The government charged that, on 12 days in KFOX -AM -FM Long Beach, Calif., by Hogan heretofore broadcast to Europe only, began January and February 1955, Robert Hall ad- Broadcasting Corp. (Arthur B. Hogan) for worldwide transmission during evening listening vertised on a Hartford, Conn., radio station a $536,000, and the purchase of KVSM San hours and now averages 1,000 fan letters a special group of suits "usually $50 -now only Mateo, Calif., to Intercontinental Broadcasting month, Mr. Streibert said. He said VOA gave $34.95." The Justice Dept. claimed that the Corp. for $400,000. the people of Russia, Red China and the satel- suits were not selling for $50 at the time and KFOX was sold by W. T. McDonald and lites their first news of the Krushchev speech that the regular price was $34.95. Each violation associates. Non -affiliated, it was founded in denouncing Josef Stalin and President Eisen - of an FTC order may be penalized by a $5,000 a 12 1924 and operates on 1280 kc with i kw. Day - hower's answer to Bulganin's proposal of fine. Each of the days this advertisement timer KVSM, also independent, was sold by 20 -year peace pact, reported in 40 languages was aired is charged to be a violation. The Les Malloy and associates; it was founded in within 24 hours. suit was brought in New York federal court. 1946 and operates on 1050 kc with I kw. The KFOX sale approval was conditioned on Mr. Hogan's disposing of his interest in KRKD Los Angeles. This is owned by Messrs. Nothing Else Like It In Louisville! Albert Zugsmith, Frank Oxarart and Richard C. Simonton in addition to Mr. Hogan. Messrs. Zugsmith, Hogan, Oxarart and John D. Feldman are the buyers of KVSM. "DIAL 970" These interests have varying holdings also in KITO San Bernardino and in KULA -AM -TV Honolulu. The sale of KULA stations to Crow- ell- Collier was cancelled last week when KULA WAV F5 owners could not persuade the mortgage note holders to agree (see Crowell- Collier story, page 27). MONITOR FORMAT! Among other sales approvals by the Commis- sion last week: KBOX Sacramento, Calif., to McClatchy Broadcasting Co. for $75,000. An initial de- SHOW cision was made final. ROAD KRAM Las Vegas, Nev., to Drake Motel (3:30 -6:30 p. m.) Corp. (David H. and Annabelle W. Margolis) is DIAL 970's late - for $120,000. Road Show afternoon program, aimed especially KDB Santa Barbara, Calif., to James Har- and ford, Lucie Miltenberg and Rube Goldwater, at the thousands of commuters for $125,000. workers driving home. Bill Gladden breezy, relaxed, WROL Knoxville, Tenn., to Greater East is at the wheel - Tennessee Tv Inc. (WATE [TV]) for $275,000. informal. Road Show features five news- USIA Reports Extensive casts, two sports roundups and a stock -market summary. Interspersed Activity on Tv Fronts through it all is popular music THE U. S. Information Agency in the first six that's especially selected for high months of 1956 supplied more than 460 tv pro- fidelity so that it may be heard grams for telecast by 150 stations in non- clearly, even in heavy traffic. communist countries, Theodore C. Streibert, USIA director, is to announce tomorrow (Tues- Road Show also reports on day) in his sixth semiannual "Report to Con- weather, tine, traffic conditions, gress." etc., thus helping motorists get Mr. Streibert said the USIA tv programs home relaxed and informed. were distributed to reach an audience estimated Other Coordinated DIAL 970 at 40 million and included news and special Programs Complementing events, adaptations of domestic shows and 34 MONITOR original productions. One monthly tv series, Report From America, WAKE UP WITH WAVE Brings documenting everyday life in the United States, Louisvillians all they need to know to "has been a solid hit on the British Broadcasting DIAL 970 - 'tart the day. News every half hour. Corp. tv system since its first showing in Feb- WAVE'S DYNAMIC NEW RADIO SERVICE Time, weather, traffic, farm and ruary," Mr. Streibert said, adding that with the FOR A DYNAMIC NEW LOUISVILLE: school news. sixth episode the series proved so successful BBC moved it from 10 p.m. to the prime view- CAROUSEL Fun and facts for busy ing hour of 7:50 p.m. The program shortly Louisville homemakers. Club news, will expand its audience with productions in interviews, book reviews and music. French, Italian, Spanish and Portuguese, Mr. WAVE NIGHT BEAT The pulse of Louisville Streibert said. 5000 WATTS NBC AFFILIATE after dark. Direct local news. Direct Other USIA tv activity included revision of local sports round -up. Music and world its weekly tv newsreel into a current events ti DOT SALES P.xaWaive Nacional aaP"san"live, news. Human -interest features. documentary bearing on U. S. aims for showing abroad as a supplement to commercially dis- BROADCASTING TELECASTING September 3, 1956 Page 57: GOVERNMENT

Attorney Harrington Joins and studio location. WBIR received the ch. 10 NBC grant on Jan. 13. Denied were the applications Develops New Method Commission Broadcast Bureau of Scripps-Howard Radio Inc. (WNOX Knox- For Monitoring Tv Signals ville) JOHN C. HARRINGTON, Dept. of Justice and Tennessee Television. Scripps -How- ard NEW method of instantaneously monitoring Lands Div. attorney, has been named general asked the FCC for reconsideration of the various technical factors of a signal attorney in the office of the Chief of the Broad- grant, while Tennessee Television filed a notice television has been developed by NBC last week cast Bureau, it was announced last week. Mr. of appeal in the appellate court. Tennessee -which asked the FCC for if Harrington served previously with Television claimed that the FCC Broadcast permission, required, to the FCC use it. from 1946 to 1948 in the old Law Dept's post- Bureau's authorization for WBIR -TV to modify war am processing activity. its grant was made while these two appeals were The development is that of a "reference" sig- Born in Fall River, Mass., in 1911, still pending. Tennessee Television also averred nal which can be broadcast throughout the Mr. Har- that rington received his A.B. from Holy Cross, WBIR -TV had commenced construction be- broadcast day without interference to or de- Worcester. Mass., in 1936, and his LL.B., from fore the modification was issued. gradation of the viewed picture. This calibrat- Georgetown U., Washington, D. C., in 1940. Tri- Cities Television Corp., the unsuccess- ing signal will, NBC said, permit the accurate, He worked for the Dept. of Justice from 1943 ful applicant for ch. 5 in Bristol, Va., asked continuous determinaton of the following fac- to 1946, leaving there to join the FCC. the appeals court to reverse the FCC's June 5 tors: differential phase and gain, white and Meanwhile, appointment of Leonidas P. B. grant permitting WCYB -TV Bristol to change sync levels, for monochrome, and the same plus Emerson as attorney- adviser in the Rules & transmitter location, increase power, etc. This, chrominance and burst levels for color. The Standards Div., Broadcast Bureau, also was Tri- Cities said, took place while its petition for monitoring, continuous and accurate, can be announced. Mr. Emerson had been with the reconsideration from the FCC's April 13 grant done at the studio, at the transmitter, by the Broadcast Bureau's Renewals & Transfers Div. of ch. 5 to WCYB was still pending. network or by the station. The reference sig- until 1952. when he resigned to join the Wash- nals are pedestals, with a superimposed fre- ington law firm of McKenna & Wilkinson. He Leroux Suit Before quency of 3.58 mc. They will be introduced returned to the FCC in July. Court during the blanking periods and will appear at PLAGIARISM suit for $3.5 million by Arch the top of the picture tube, normally concealed Court Appeals Question Leroux against Peter Potter's Luke Box Jury by the picture mask. NBC conducted experiments over ch. 4 Post on KRCA (TV) Los Angeles and CBS Radio -Grant Modifications went to trial last week in superior court be- WRCA -TV New York, it was disclosed, during QUESTION of whether successful applicants fore Judge A. Curtis Smith. The tv program the week of July 30 before sign-on. There were for tv channels can ask for and receive modi- is being syndicated by film in 18 other western 35 observers checking the transmissions, it fications after grants are made but while ap- markets. was explained, at Princeton, N. J., and in the New York area. They used II color receivers peals are pending has been raised in two ap- Mr. Leroux charges that the was format and 32 black- and -white receivers. peals to the U. S. Court of Appeals in Wash- taken from his own program, The Arch Leroux ington. Review, aired on KNBH (TV) Los Angeles NBC will propose that this method be used Tennessee Television Inc., one of the two (now KRCA [TV)) and KRON-TV San Fran- by the entire industry, A. L. Hammerschmidt, unsuccessful applicants for ch. 10 Knoxville, cisco in 1950-51. Mr. Potter denies using any NBC chief engineer, said. Tenn., has appealed the FCC's May 14 grant ideas or material of Mr. Leroux. The jury for WBIR -TV Knoxville to change transmitter trial is expected to take two weeks. Rochester Favored for Am FCC Hearing Examiner Herbert Sharfman last week recommended that the FCC grant the application of Rochester Broadcasting Co. for a new am station in Rochester, Minn. Mr. Sharf- man, in an initial decision, found that the proposed daytime outlet (1270 kc. 500 w) would provide a gain of primary service to 121,268 people and a second local station for Rochester, although some interference would be caused in the normally protected contours of KCUE Red Wing (1,279 persons) and WTCN Minne- apolis (1,219 persons), both Minn. Mr. Sharf- man concluded that the need for the new service outweighed the loss of existing services. FCC Questions Satellite Need THE NEED for a satellite tv station in a community already serviced by a local tv outlet was questioned by the FCC last week. The Com- mission informed Western Montana Assoc., Missoula, Mont., that a hearing may be necessary on its application for a new satellite tv station on ch. 21 Missoula. The proposed outlet would rebroadcast the programs of ch. 4 KXLF -TV Butte, Mont., 8.8% owned by the applicant. The FCC noted that ch. 13 KGVO- TV Missoula (on the air since 1954) carries locally originated programs to the community and questioned whether the extension of KXLF- TV service would be in the public interest.

FTC Charges Radio -Tv School RADIO Television Training Assn., New York City correspondence school in radio and television technology, last week was Radio charged by the Folks close to Federal feel wwEl Trade Commission with misrepresenting the value of its course to prospective students. The FTC complaint charges the school with "1st on week ends, 2nd on week days in Washington, D.C."- May-June Pulse exaggerating the quality of the instruction, the technical assistance given during the course, and NTEO w BY JOHN BLAIR IL COMBAT., the job and salary possibilities. Page 58 September 3, 1956 BROADCASTING " TELECASTING POLITICAL BROADCASTING

Trendex report, as released by CBS -TV, fol- SINDLINGER, TRENDEX SCORES AT ODDS lows:

RATED DEMOCRATIC NATIONAL CONVENTION ON HOW CONVENTION COVERAGE (Aug. 13 -17, 1956) Total 3 Net- The first says radio and movies picked up customers driven from CBS -TV NBC ABC works Monday afternoon 5.5 4.6 1.6 11.7 television sets by dull political fare. The other claims that viewing Monday evening 12.7 12.4 6.1 31.2 Tuesday afternoon 4.9 4.0 1.8 10.7 audiences were greater than for regular programs at that time of Tuesday evening 11.2 11.1 5.2 27.5 Wednesday evening 11.3 11.0 6.8 29.1 year. They even differ on which convention fared best -or was hurt Thursday afternoon 6.3 5.3 2.5 14.1 Thursday evening 15.8 74.1 7.5 37.4 Friday aftenoon 6.9 6.3 2.1 15.3 the least, depending on how you look at it. Friday evening 14.8 12.2 8.7 35.7 AVERAGE -All Sessions 9.3 8.4 4.3 22.0 AS if the industry didn't have enough trouble of the country's population of 12 years or older REPUBLICAN NATIONAL CONVENTION with irretrievable costs, the audience factor (who must pay full theatre admission prices). (Aug. 20.23, 1956) Monday afternoon 6.4 5.4 2.9 14.7 splintered overnight into a national issue: how The week ending Aug. 18, when the Demo- Monday evening 11.2 9.7 6.2 27.1 many people watched the conventions, or better crats were in session, average daily tv viewers Tuesday 11.8 8.3 5.3 25.4 week Wednesday 12.1 8.5 5.6 26.2 still, were the conventions worth tv's time and totaled 62,808,000, 51.5 %. The ending Thursday 16.1 9.7 7.2 33.0 effort? Aug. 25, when the Republicans met, the aver- AVERAGE -All Sessions 11.6 8.3 5.4 25.3 No precise answers were forthcoming to the age daily tv audience was 57,219,000, 47.1 %. first question. First audience measurement re- Hours spent watching tv by all persons of 12 sults only served to hasten pencil biting by or over in the nation dropped from 1,186.5 mil- NETWORK LOSSES network and station executives and, unfortu- lion hours for the pre- convention week ending nately, deepened public confusion. Aug. 11 to 1,172.1 million hours for the Dem- STILL UNDETERMINED week and million hours for Trendex and another measurement firm, ocrats' 1,148.3 the GOP week. However, they stick to earlier Sindlinger & Co., Philadelphia, locked statisti- cal horns. Sindlinger indicated that the conven- As the national volume of tv viewing de- estimates of from $4.1 million tion telecasts failed to equal regular entertain- clined, that of radio listening rose. During the to $5.1 million total- includ- ment shows in popularity. Trendex said they week ending Aug. ll a daily average of 67,- ing pre -emption charges and exceeded the regulars. 264,000 people, 55.4% of the population, listened to the radio for a total of 1,022.5 million production costs not made up MOVIE HIGHEST hours. For the Democratic week, the daily by sponsorship of coverage. ATTENDANCE average radio audience was 69,540,000 people, SINCE 1946 -SINDLINGER 57.3 %, and their combined listening time was WITH banners and placards tucked away and the Cow Palace and International Amphitheatre TELEVISION VIEWING, which dropped be- 1,124.3 million hours. For the Republican clean of conventioneering, the tv industry a low normal during the week of the Democratic week, radio's daily average audience totaled week after its gruelling coverage resembled a national convention in Chicago, declined still 71,325,000 people. 58.8 %, who listened for a delegate nursing a lingering hangover. further the following week, when the Republi- total of 1,189.9 million hours. cans held their convention in San Francisco, Paid movie attendance for the week ending Still to be counted, for example, were actual according to viewing statistics collected and Aug, 11 totaled 62,958,300. The following losses accruing to the three tv and the four week, compiled by Sindlinger & Co. week, that of the Democratic convention, that radio networks. As of last officials stuck total rose to 66,754,500. next week, when to earlier estimates of from $4.1 million to $5.1 Concurrently, radio listening was up for the The the Republicans were in session, 68,407,000 million total for all networks. These figures two weeks and movie attendance hit its highest people paid their way into the movies. include pre -emption charges and production peak since Thanksgiving week of 1946, Sind - costs not made up by revenue obtained from linger data shows. Clinching the inevitable conclusion that when most tv time on most channels is devoted to sponsorship of radio -tv coverage (about $14.5 The average tv audience for an evening programming the audience finds boring peo- million in all). session of the Democratic convention totaled ple will find some other way of spending their 33.1 million adult viewers, compared to 31.2 Individual Estimates time, Sindlinger data reveals that the number million for an average GOP evening convention of people riding in automobiles was 82,044,000 NBC estimates its total loss in the vicinity session, according to Sindlinger tabulations. for the week ending Aug. 11; 82,768,000 for of $1.5 million to $2 million. CBS. while not Asked by to explain this conclusion in BT the week ending Aug. 18, and 84,623,000 for disclosing a figure, expects its losses to be near view of other published figures which gave a the week ending Aug. 25. the NBC estimate. ABC officials also declined higher rating to the Republicans, A. L. Sind - comment, but the network is understood to have linger, president of his research organization, Preliminary data for the first days of last week, ending Sept. I, show that with the con- expected a loss of about $1 million. Mutual's pointed out that his figures cover evening ses- (radio only) losses will run about $100,000. sions only, whereas the other data cover both ventions over people are rapidly resuming their Best available figures week afternoon and evening sessions. normal viewing habits. indicated last that tv network pre -emptions of regularly scheduled "This gives the Republicans, whose sessions EVERY HALF -HOUR commercial programming during the two con- were held almost entirely during the evening ventions came out almost exactly as estimated hours when the largest audiences are available WAS UP- TRENDEX just before the GOP conclave wound up-a for tv, an unfair advantage over the Democrats, "IN TERMS of actual audience size, the con- three -network total of approximately 109 hours, who met both afternoon and evening," Mr. vention ratings during every half-hour period as against 108 hours projected as the Republi- Sindlinger said. "Of course the Republicans cans were entering final session between 9 and 11 p.m. NYT were higher than their [Bet, Aug. would average better if their evening audiences 27]. The total was far above the 66 hours top rated program in the July Trendex tv are matched against a meaningless day -and- the predicted by network program popularity report." authorities before the night average for the Democrats. But on a conventions got under way, however [BT, Aug. straight evening-versus -evening comparison, the According to Trendex, tv sets use during the 6]. Democrats got the biggest crowds of tv Democratic and Republican conventions aver- In coverage of the sessions of the two con- watchers." aged about 45% of the more than 37 million ventions -not counting numerous special pro- Total tv attendance at the conventions, indi- (CBS estimate) tv homes, compared to a 43.5% grams -the three tv networks put in a combined viduals who watched any of either convention average for the week preceding the conven- total of 169 hours 51 minutes, a slight downward on tv, was 97.5 million for the Democratic con- tions and 39.6% average for the first week adjustment of the predicted total of 173 hours clave, 94.5 million for the Republican meeting. in July of this year. 46 minutes. For both conventions. NBC-TV President Eisenhower in his acceptance speech, CBS Television Research, which released estimated its coverage at 56 hours 35 minutes; however, drew a bigger video crowd than his Trendex figures for tv network coverage of both ABC -TV placed its at 56 hours 43 minutes, Democratic opponent, getting 47,242,000 view- conventions, asserted the audience for this and CBS-TV reported 56 hours 33 minutes. ers to Adlai Stevenson's 45,151,000. year's political party pow -wows to have been The Democrats got the most time -a total of Comparing convention weeks to the more about the same in percentages as in 1952, but about 35 hours per network -because their normal summer week before the conventions, that since the number of tv families has about convention ran à day longer. Sindlinger statistics show that for the pre-con- doubled, "the actual audiences watching the Commercial pre -emptions went approximately vention week ending Aug. 11, tv had an aver- 1956 conventions is estimated at twice as much this way. age daily audience of 64,680,000 adults, 53.3% as the audience for their predecessors." The ABC -TV: 7 hours 30 minutes during Dem- BROADCASTING TELECASTING September 3, 1956 Page 59 TH E Investigate mec 1Pfftge-n_ STATI ON "KASHBOX" the hottest food merchandising radio deal in Cincinnati

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NEW YORK CINCINNATI CHICAGO SAN FRANCISCO LOS ANGELES Tom Welstead C. H. "Top" Topmiller A M Radio Sales A M Radio Sales A M Radio Sales Eastern Sales Mgr. WCKY Cincinnati Jerry Glynn Ken Carey Bob Block

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FOUR HOURS A DAY SEVEN DAYS A WEEK POLITICAL BROADCASTING ocratic, 19 hours during GOP. Total 44 hours POLITICAL PARTIES 45 minutes. Commitment Passed CBS -TV: 25 hours during Democratic, 20 SET RADIO -TV TIME during GOP. Total 45 hours hours 30 minutes authorities reported last week that 30 minutes. CBS Westinghouse Electric Corp., which spon- Democrats and Republicans In radio, hours of coverage were substantially sored its radio and tv coverage of the the same as the tv totals, with Mutual's radio- announce plans for use of conventions, got a total of 128 corn- only operation adding to approximately 55 hours broadcast media during corn- mercials during the Democratic and Re- 15 minutes. Pre -emptions were much more ing presidential campaign difficult to figure in radio, however, because publican sessions. This is eight more than the patterns of selling vary widely. Best avail- the minimum guaranteed in the CBS - Both parties intend to use all able estimates placed the combined pre -emption Westinghouse sponsorship contract. Of major networks. total for ABC Radio, CBS Radio and Mutual the 128, Betty Furness handled 90-46 at about 20 hours. NBC Radio reported that it during the Democratic convention, 44 THE TWO national political committees by had rescheduled commercials and kept pre- during the GOP. last week lined up most of the radio and emptions to a "negligible" figure. television network time they will use in the 1956 presidential election campaign. The Democrats open with a simulcast on all national radio -tv networks from 9:30 -10 p.m. Sept. 13, when Gov. Adlai Stevenson, the Democratic nominee, addresses a $100 -a -plate fund -raising dinner sponsored by the Pennsyl- vania State Democratic Committee at Harris- burg. Other "saturation" (all radio -tv networks) presentations are planned by the Democratic National Committee for half-hours on Oct. 23 and Nov. 3 in prime evening times. In addition the committee has blocked out half-hours on single unannounced radio and tv networks for Sept. 28, Oct. 8, Oct. 29 and Nov. 5 (the Nov. 5 program immediately following the GOP network Election Eve presentation). The committee did not announce which of the programs, except for Sept. 13, would feature Gov. Stevenson, Sen. Estes Kefauver, the Democratic vice presidential candidate, and others. The Democratic committee also plans to use 89 five -minute spots, the bulk on tv networks and the rest on radio, a spokesman said. The will network programs cut to 25 minutes with 44 to be evening spots and 45 daytime. A majority of the taped and filmed spots will feature candidates Stevenson and Kefauver, but some will include other Democratic leaders and candidates, including such figures as Sen. Wayne Morse (D- Ore.), himself a candidate for re- election, and Gov. Averell Harriman of New York, a pre -convention contender for the Deft, Daft at Different! Democratic presidential nomination. 15 Half -Hours for GOP "Lloyd's GOP committee plans call for the use of 15 half -hours on individual tv networks, according Unlimited" to a schedule which A. T. Goulding, a public relations spokesman, said is subject to revision, 3:30 to 6 P.M. Mondays thru Fridays but probably is "95% correct." The Republi- can schedule also lists 32 tv spots for the campaign and a full hour on all three tv networks The D. J. All Rochester is Talking About Nov. 5 (Election Eve). Up to late last week, no dates had been announced for President Dwight Eisenhower's appearance on any of the BOB E. LLOYD programs, nor speeches of Vice President Rich- ard Nixon or other GOP spokesmen. You never know what Bob E. Lloyd is going to say or do- The Republican television schedule, which but you do know that it will be original and amusing. starts Sept. 19, was listed as follows: EDT (p. m.) -Sept. 19 -CBS. 9:30 -10; Sponsors 25- Rochesterians like him because he makes 'em laugh. CBS, 9:30 -I0; Oct. 1. -8- 8:30: 4 -NBC, 8:30- like him because he makes 'em money. Contact us for details 9; 9 -NBC, 9 -9:30; 12 -NBC, 9:30.10; 15- NBC, 9:25 -30; ABC, 10:25 -30; 16 --CBS, 7:55- about rates and availabilities. 8; ABC, 8:30 -9; 17 -ABC, 10:55.11; CBS, 9:55 -10; NBC, 10:30 -11; 19 -CBS, 9:30 -10; BUY WHERE THEY'RE LISTENING ... ROCHESTER'S TOP -RATED STATION 20 -NBC, 10:55 -11; 22 -NBC, 8:55 -9; CBS, 9:30 -10, 10:55 -11; 23 -CBS, 10:25-30, NBC, 10:25 -30; 24-CBS, 9 -9:30, 10:55 -11; NBC, 9:55 -10; ABC, 10:55 -11; 25 -CBS, 10 :55 -11; NBC, 9:55 -10; 26 -NBC, 9 -9:30, 9:55 -10; 27- NEW YORK ABC, 9:55 -10; CBS, 8:55 -9; NBC, 8:55.9. 5,000 WATTS EST (p. m.) -Oct. 29 -NBC, 10:25 -30; CBS, Representatives.WHE EVERETT McKINNEY, Inc. New York, Chicago. LEE F. O'CONNELL Co.. Los Angeles, San Francisco 8:55 -9; 30 -CBS, 9:25 -30, 10:30 -11; NBC, Page 62 September 3, 1956 BROADCASTING TELECASTING "I read Ad Age practically from cover to cover"

sais FAIRFAX M. CONE President Foote, Cone & Belding

FAIRFAX M. CONE "The fact is, I read Advertising Age practically Mr. Cone graduated from the University of California in 1926 and entered the advertising business through from cover to cover. Certainly, I scan the promotion department of the San Francisco Examiner. From copywriter and account executive for Lord & Thomas advertising agency, he was pro- every column. This is where I get my news moted to vice president and placed in charge of the San Francisco office. Successive promotions moved of the advertising business, and I am constantly him to New York where he was in charge of creative work, and then to Chicago where he became executive reminded how amazingly accurate it is." vice president of the agency. With Emerson Foote and Don Belding, Mr. Cone established Foote, Cone and Belding in 1943.

Among the racing, turbulent timetables of important executives handling important advertising accounts, there are few spots available for the sales stories of salesmen, direct mail or other sales media. That's why Advertising Age's unique brand of readership among people who are important to you offers you such an unusually effective sales tool. For column by column -often cover to cover -the news and advertising messages in Ad Age get read not only by those who activate, but those who influence important market and media decisions as well. At Foote, Cone & Belding, for example, selecting and planning important broadcast schedules is a major program involving many executives on many important accounts. In 1955, F C & B ranked 14th among all agencies handling broadcast, with a combined radio -tv billing of $20.5 million. *Among its accounts were General Foods, Lever Brothers, Safeway Stores, Armour & Co., and other important spot advertisers. Every week, 165 paid- subscription copies of Ad Age get regular readership among Foote, Cone & Belding executives. Further, 83 paid- subscription copies of AA reach sales, advertising and other management executives among the advertisers mentioned. Add to this AA's 35,000 paid circulation, its tremendous penetration of advertising agencies with a weekly paid circulation of over 9,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched total readership of over 120,000 -and you'll recognize in Advertising Age, a most influential medium for swinging broadcast decisions your way in 1956.

*Broadcasting- Telecnsting 1955 Report Advertising

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200 EAST ILLINOIS STREET CHICAGO I I, ILLINOIS

1 Year (52 issues) .53

BROADCASTING TELECASTING September 3, 1956 Page 63 POLITICAL BROADCASTING

Station's Straw Vote Steals Fair Spotlight A POLITICAL straw vote conducted by WCCO Minneapolis -St. Paul for the 1956 presidential and state gubernatorial races was a highlight of the Minnesota State Fair, which began Aug. 25 and ends today (Monday). The station had two voting machines set up in its headquarters in the fair's agriculture- horticulture building, and eligible voters attending the fair were invited to cast ballots for their favorite candidates throughout the 10 days of the exposition. Returns for the first five days: In the presidential race, Eisenhower, 5,675, and Steven- son, 3,147; in the state gubernatorial race, Ancher Nelson, Republican, 5,140 and Gov. Orville Freeman, Democratic incumbent, 3,143. Voting machines used by WCCO were tì the same type that is to be adopted by the É MINNESOTA State Fair visitors line up E city of Minneapolis during the coming year to cast ballots on one of two voting ma- and gave citizens a chance to acquaint themselves with the machines that will be chines used in the WCCO straw vote. used in future elections. neapolis Voters Registration Bureau were Throughout the balloting, members of on hand to instruct voters on the ma- the League of Women Voters and Min- chines' operation.

8:55 -9; 31 -CBS, 8:55 -9; NBC, 9:55 -10; Nov. Live Convention Conference 1 -NBC, 9:30 -10, 10:55 -11; CBS, 9:25 -30; 2- NBC, 9:55 -10; CBS, 10:55 -11; 3 -NBC, 9:55- Won't Set Pattern -Ike 10, 10:30 -I1; CBS, 7:25 -30; 5 -NBC, 8:55 -9, LIVE radio-tv pickups of Presidential news con- 11 -12; CBS, 11 -12 (repeated at 11 -12 PST); ABC, 11 -12. ferences will not replace delayed coverage, President Eisenhower, it was understood, has President Eisenhower told newsmen Friday. He agreed to make five or six nationwide radio -tv said the live broadcast from the San Francisco addresses, but dates haven't been announced, convention, when President announced that the and it was said some of them will originate "dump Nixon" drive had been abandoned, was from outside Washington. a one -shot affair based on his desire to make The Republicans say the division of time be- information available quickly to newsmen cov- tween radio and tv is flexible, with the likeli- ering the convention. hood that more radio will be used in areas with President light tv saturation and more tv in areas where The said he definitely will not con- the medium has the heaviest set count. A defi- duct a barnstorming or whistle -stopping cam- nite lineup of radio network schedules was to paign, adding this policy will not keep him from be announced later. making specific trips to key spots. As to his The 30- minute purchases were made with the radio -tv plans for the campaign, he said the view of replacing high- rating programs and the whole subject is still in the discussion stage. five -minute spots are planned to follow popular tv shows, where possible. Brightman Duties Increased SAMUEL C. BRIGHTMAN, publicity director Three Broadcasters Active for the Democratic National Committee, last For Democratic Candidates week was given additional duties as director of public affairs for the Democrats. He takes THREE broadcast executives are aligned ac- over tively with the Volunteers for Stevenson- duties formerly handled by DNC Deputy Chair- Kefauver, it was revealed last week following man Clayton W. Fritchey, who has been named a meeting of leaders of an organization com- news secretary to Democratic presidential nom- mittee in Washington. inee Adlai Stevenson. Named as vice chairmen of the organizing group were Nathan Straus, president of WMCA New York, who is chairman of the Mayor's Advisory Council, and Murray D. Lincoln, president of Peoples Broadcasting Corp. in (WRFD Worthington, Ohio, WTTM Trenton, LAKE CHARLES N. J., WMMN Fairmont, W. Va., WGAR -AM- FM Cleveland, Ohio), who also is national the president of CARE Inc. and president of the Cooperative League of the U. S. OK Negro Radio Buy Co-chairman of Volunteers for Stevenson- Kefauver is Barry Bingham, president of IS WHAS-AM -TV Louisville and the Courier- Journal and Times there. The volunteers announced plans to round up KACIK independent voters to vote the Democratic ticket and announced a door-to-door drive for small contributions to finance the campaign. Page 64 September 3, 1956 BROADCASTING TELECASTING STATIONS

tions from Aldo DeDominicis, Patrick Goode Promotion New Execs at Triangle, and associates (Elm City Broadcasting Co.) re- Schofield, Chief, ceived FCC approval June 20 [BT, June 25]. Named Storer Vice President WNHC Control Switched Mr. Clipp announced that Mr. DeDominicis advertising and will continue as general manager and that ARTHUR C. SCHOFIELD, promotion Broadcasting THE Radio and Tv Div. of Triangle Publica- Messrs. Patrick and Michael Goode will be sales director of Storer has been promoted to a vice presidency, tions Inc. last week took over control of retained as consultants. Co., according to Lee B. WNHC- AM -FM -TV New Haven, Conn., and Mr. Clipp also said that the WNHC stations also announced the promotiton of one execu- Wailes, executive shortly will discuss with public, private and vice president. The tive within the parent organization and the parochial school officials of New Haven plans addition of another. action was taken at for a series of in-school programs to supple- a board meeting held David J. Bennett, formerly general manager ment local curricula. of WTPA (TV) Harrisburg, Pa., has been in New York. WNHC went on the air in 1944, the fin will named executive assistant to General Manager Mr. Schofield operation started in 1948. WNHC -TV also Roger Clipp of Triangle's radio -tv division. continue in charge of began telecasting in 1948 on ch. 13, is pri- advertising and sales Mr. Bennett is a past president of the Pennsyl- mary ABC-TV affiliate and also carries CBS having vania Assn. of Broadcasters. promotion as- programs. Other Triangle properties, in addi- sumed the duties in Edward M. Scala, program director of Tri- tion to the New Haven, Binghamton and Al- 1952. He is the win- toona stations, are WFXL-AM -FM -TV Phila- ner of 13 national delphia, 50% of WHGB Harrisburg, Pa., and advertising and pro- the firm holds an FCC grant to purchase motion awards and MR. SCHOFIELD WLBR -TV Lebanon, Pa., subject of a protest is widely known as hearing. An FCC hearing examiner Aug. 24 a public speaker. Last week he addressed the recommended that the November 1955 pur- Georgia Assn. of Broadcasters (story page 40) chase approval be affirmed. In addition, Tri- and was a speaker at the NARTB convention angle publishes the Philadelphia Inquirer, Tv in April. Guide, Seventeen and other publications. A feature writer -artist on the Philadelphia Inquirer in the early '30's, Mr. Schofield moved to Crowell-Collier Publishing Co. and in 1932 McDowell to Long Beach Post began radio network roles as writer and per- LARRY McDOWELL, general manager of former. He turned to the business side of broadcasting in 1941 with RCA -Victor Re- MR. BENNETT MR. SCALA KCSB San Bernardino, Calif., has resigned to become director of the newly established Ma- ceiver Div., joining WFIL Philadelphia after World War II and then moving to KYW that angle's WFBG -AM -TV Altoona, Pa., was ad- rine Dept. of the City of Long Beach, Calif. vanced of the stations. He city as advertising-sales promotion manager. to general manager Mr. McDowell has been in the industry since has various executive capacities with Wtih the advent of tv, he wrote and produced served in Beach in 1924. another Triangle property, WNBF-AM -TV he helped build KFOX Long several weekly programs, becoming DuMont in Binghamton, N. Y., for 16 years. He stayed with that station until "retiring" Tv Network advertising -promotion director. Triangle's (Walter H. Annenberg and family) 1954 for a short time, before accepting the In 1950 he joined Paul H. Raymer Co., station $5.4 million purchase of the New Haven sta- KCSB post. representatives, as promotion -research director.

"die ell4 me ti K/c- / (!'!n And WSPD -TV spells sales for you in the Billion Dollar North- western Ohio Market! Only WSPD -TV can give you coverage of this wealthy 23 county area for a total. of 406,000 TV homes! Investigate this market -call Katz!

A S T O R E R S T A T I O N

7 O L E D O , O H I O

BROADCASTING TELECASTING September 3, 1956 Paste 65 STATIONS

WSVA- AM -FM -TV Announces Changes; P, G, W Appointed PERSONNEL changes at WSVA- AM -FM -TV Harrisonburg, Va., were announced last week by General Manager Hamilton Shea. Howard (Bud) Evans, who has been with the stations two years, has been named general manager for both radio and tv, and Lee Dechert, WSVA sales representative and air personality for the past 12 years, becomes local sales manager. Richard Johnson, with WSVA since 1941 and previously program director, takes over the newly- created post of manager of sales promotion. Andy McCaskey will manage audience promotion and station publicity. Wip Robinson has been named news editor; Homer Quann has become manager of the farm department; Alvin Mullenax takes over program director duties in radio, and Robert E. Lee continues as manager of the television program department. Mrs. Virginia C. Lindamood is director of women's activities for radio and tv; R. D. Coleman, traffic; Harold Wright, business manager, and Warren L. Braun is in complete charge of radio and tv engineering with a staff of 12 engineers and production specialists. Appointment of Peters, Griffin, Woodward Inc., as WSVA -AM -TV representatives, also was announced last week by Mr. Shea. The appointment was effective Sept. 1. The Harri- sonburg stations are jointly owned and operated by Shenandoah Valley Broadcasting Inc. and Transcontinent Corp. WSVA operates on "funny thing happened 5 kw at 550 ice and WSVA-TV on ch. 3. ,, Rios to KITO Managership, on my way to the studio . Schofield Moves to KRKD RAY RIOS, commercial manager of KRKD LOOKING altogether unconcerned as they phone rang all day with requests from lis- stride off to their day's work, the two above teners. Los Angeles, has been appointed general man- are about to write a new page in broadcast Messrs. Kirk and Arnette set up shop ager of KITO San Bernardino, Calif., it was precedents. They are Jim Kirk (1), manager, from 6 a.m. to 7:15 p.m. last Thursday in announced last week by Frank Oxarart, vice and Vern Arnette, commercial manager, of a 3'x8'x8' air lock where, among other things, president and general manager of Continental WMOP ( "wetmop ") Ocala, Fla., about to do they interviewed visitors who stopped by. Telecasting Corp., parent company of Cosmo- a full day's broadcasting 15 -ft. below sur- News bulletins and meals were brought politan Broadcasting Co., KITO licensee. Mr. face in Florida's famous Silver Springs. down in air tight containers by other divers. Rios has been in Los Angeles radio since 1929, As the pictures below testify, they did. After the broadcast, Mr. Kirk said, 'This much of that time with KRKD. Why is debatable, but the fact is that tv, is more than a stunt. It further proves the newspapers and newsreels were on hand to extreme versatility of radio." And who's to Dick Schofield, commercial manager of cover the event, and a below- surface tele- deny it? KXLA Pasadena, Calif., has been named to succeed Mr. Rios at KRKD, Mr. Oxarart said. Effective today (Monday), KRKD changes program format to all country and western music, he added, with three new disc jockeys appointed to the KRKD staff. They are Tom Brennen and Joe Nixon from KXLA and Joe Allison from WSIX Nashville, Tenn. KRKD assistant general manager is Keith Kirby.

New Power for KSBW -TV QUARTER-MILLION dollar full -power installation of KSBW -TV Salinas- Monterey, Calif., AQUATIC broadcasters on top 3,328 -ft. Fremont Peak will go into oper- Arnette (I) and Kirk at ation Sept. 11, President John C. Cohan has work underwater. announced. The new transmitter will bring all available CBS -TV and NBC-TV color shows fall. service area is MANAGER Kirk on the into the area this Claimed new counties includ- way down to the air extended to include four ing the markets of San Jose, Merced and lock 15 -ft. below. Modesto. KSBW -TV is assigned 240 kw on ch. 8. Page 66 September 3, 195(5 BROADCASTING TELECASTING S1IPENMARIfET!

$160 MILLION WORTH OF GOODS SOLD LAST YEAR IN METROPOLITAN MACON!

Here's dramatic proof that Macon is truly the supermarket of fast -expanding Middle Georgia. The Macon market, with a 41.6% increase in retail sales during the past five years, topped all but three of the nation's top 25 markets in sales growth. Macon retailers last year rang up a total of nearly $160 million in sales. This industrially -rich, agriculturally- prosperous area is on the move ... and fast! DOCUMENTS transferring WHAM- AM -FM -TV Rochester, N. Y., from Stromberg- Carlson Corp., a division of General Dynamics Corp., to Transcontinent Television Corp. are signed by officials. L to r (seated) are David C. Moore, president of Transcontinent, and TWO STATIONS -AND TWO ALONE Lambert J. Gross, vice president of finance, General Dynamics, and (standing) Arthur GIVE YOU OVER -ALL COVERAGE E. Heimbach, president, General Railway Signal Co., Rochester, and John P. McGuire was completed, Jr. assistant counsel, General Dynamics. Twa days after the purchase WMAZ and WMAZ- Transcontinent sold WHAM Radio to Riggs & Greene Broadcasting Corp. TV continue to domi- nate Middle Georgia's Transcontinent Sells WHAM O'Connor Buys Florida Am broadcast audiences. To Riggs & Greene Bcstg. WPFA Pensacola, Fla., was sold Aug. 24 to J. Your audience surveys W. (Bill) O'Connor, veteran Chicago radio -tv document this time WHAM Rochester, N. Y., was sold by Trans - ... announcer, for $77,500, subject to FCC approv- again. And continent Television Corp. to Riggs & Greene al. Broker was Blackburn- Hamilton Co. Mr. and time Broadcasting Corp. last Wednesday, two days O'Connor is co -owner of Lucas -O'Connor there's a reason for after it was purchased, along with WHAM -TV, Films, Evanston, Ill. Selling firm is Lamar this, too .. by Transcontinent from the Stromberg- Carlson Outdoor Adv. Co., headed by Charles W. Lamar Corp. [AT DEADLINE, Aug. 27]. Jr., WPFA president, and Kevin P. Reilly, gen- John S. Riggs, Elmira, N. Y., attorney, and eral manager. Station operates on 790 kc 1 F. Robert Greene, Buffalo advertising executive kw daytime. WPFA -TV, ch. 15 outlet, is dark. GOOD BROADCASTING are president and vice president, respectively, of Riggs & Greene. KGGM -TV Network Color Set MAKES THE DIFFERENCE Mr . Greene will be general manager of WHAM. He was associated with WGR Buf- KGGM -TV Albuquerque, N. M., has pur- falo as commercial representative from 1934 chased necessary equipment and plans to Add it up: Imaginative local programming. to 1946 and as assistant general manager from begin colorcasting CBS -TV network color pro- Top network offerings. Middle Georgia's 6, R. Hebenstreit has 1946 to 1953. Since then, he has been head grams Oct. President A. finest facilities. Skillful promotion. Results of Finley H. Greene Advertising Agency, Buf- announced. At the same time, the ch. 13 out- falo. let will boost its power to 89.1 kw, using a new command the attention of all Middle Georgia. Arthur Kelly, longtime sales manager of General Electric transmitter. WHAM, will continue in that position. WHAM's program manager is Lockwood (Dick) THESE STATIONS Doty, former NBC news commentator and, for the past three years, WHAM disc jockey. Ray- mond Lucia, supervisor of radio engineers un- MOVE MERCHANDISE: der the combined WHAM Radio and WHAM - TV operation, will be chief engineer of WHAM. WMAZ in 10,000 Watts -940 Kc -CBS BIG 5 NEW ORLEANS .' MEMBER: GEORGIA ::c Illli the IIIíiÍ1.L,IN01i( Negro Radio Buy WMAZ-TV Channel 13 -CBS -ABC -NBC IS JOSEPH J. WEED (r), president of Weed Tv Corp. and founder of Weed & Co., sta- Represented WSW( tion representative, congratulates Ed At- Nationally by: wood, this year's recipient of the Joseph Weed Scholarship at Iowa State College, AVERY - KNODEL, INC. Ames.

BROADCASTING TELECASTING September 3, 1956 Page 67 STATIONS

THE HOME THAT RADIO BUILT HAMMER, nails and sweat helped build a Since WWNY is owned and operated $30,000 model house, but radio made it a by the Watertown Daily Times (which home. also owns ch. 7 WCNY -TV Carthage, ad- The house in question -a 1957 split -level jacent to Watertown), the station's "house - structure designed for "young and gracious and- home" project got more than its share living" -was put up late this past spring by of county -wide promotion via tied -in radio, an enterprising Watertown, N. Y., builder tv and newspaper announcements. Paid radio named E. L. Alexander in conjunction with commercials alone came to 1,800! the sales staff of WWNY Watertown, which By the time June 17 rolled around, more felt that such a home might provide the than 25 local merchants and industries (in- perfect showcase for locally advertised goods cluding branches of such national advertisers and services. as Bell Telephone, Ford Motor Co. and Last March, WWNY set out to find a local Sears, Roebuck had signed up as "under- building contractor who would construct a writers." To give their sales messages more model home "on spec," that is, strictly for impact, WWNY installed a radio in each whatever promotional benefits could come room of the house, then sold participations his way. In Mr. Alexander, somewhat new in ten 15- minute "remote" broadcasts direct to the community, WWNY found not only from the house, so that while local Water - its man, but one willing to purchase his towners -9,000 of them-were actually cir- building material from local suppliers who, culating about the premises, they were hear- in turn, would buy time on the station to ing programs originating from the very next promote the completed structure. Minimum room. requirement was one spot a day for five Says WWNY sales manager Patrick E. weeks, for which the supplier not only re- Rheaume: "Advertiser acceptance was un- ceived his due airtime, but free display space precedented in our station's history. Prod- during the actual "house warming." The ucts and services were sold on the spot [spon- station also required that the commercial sors included interior decorators, auto deal- copy contain at least one mention of the ers, sports equipment stores, radio -tv shops, WWNY- Alexander tie-in as well as exhibi- insurance agents, painters, etc.] and several tion dates during which the public could advertisers netted prospect lists to keep them inspect the finished house. busy for several months!" On May 13 -more than a month before It was SRO all the way, added Mr. Commanding a combined "king- the June 17 opening-over 50 daily spot Rheaume. One dry cleaner regretted his announcements began hitting the air. The failure to participate in the project. "How following day, the lot on which the home nice it'd have been," he was heard to muse was to be built was swarming with a host later, "to have had my dry cleaning in the size empire of 194,080 sets! It's of sidewalk superintendents. open closets."

all yours with one economnical WFBR Baltimore Goes Hi -Fi Bower Named to WKIX Post WFBR Baltimore has completed its switch - ROGER BOWER has resigned as program di- over of broadcast equipment to facilities capa- rector of WROW Albany, N. Y., to become ble of the highest fidelity of sound reproduc- general manager of purchase - the K -DUB Stations tion. The final link in a series of equipment WKIX Raleigh. conversions toward this goal came when a N. C., it was an- hi -fi line connecting the studios at North Ave. nounced last week. with the transmitter on the Patapsco River A veteran of both "Treasure Island" combination. was put into operation. The new RCA 5 kw radio and television. high fidelity transmitter was installed last Mr. Bower went to spring. WROW a year ago when the Hudson Valley Broadcasting Co. began a campaign to increase the station's audience, which is said to have MR. BOWER doubled since that time. Mr. Bower began his career in New York, where he eventually became senior radio and television director of WOR and MBS. He also directed and produced shows for NBC and CBS.

Ill KDUB-TV MEMPHIS LUBBOCK, TEXAS THE Home Federal Savings & Loan Assn., the K PA R.TV Tulsa, has signed for alternate sponsor- ABILENE -SWEETWATER, TEXAS ship with TG &Y variety stores of the OK Negro Radio Buy K D U B -AM Crunch and Des series on KOTV (TV) LUBBOCK, TEXAS Tulsa. Completing arrangements for Home Federal's participation are C. Wrede Petersmeyer (I), KOTV president - NAIIONAI RERRESENÍTIVES. THE BRANHAM COMPANY general manager, and Louis W. Grant, President and Gan. Mgr., W. D. "DUB" ROGERS Home Federal president and chairman of ii3tionol Salas Mgr. E. A. 'Sari' Houat the board.

Page 68 September 3, 1956 BROADCASTING TELECASTING LATEST RATING Reorganization Pays Off for WINN Louisville REPORT* WHEN the present owners of WINN Louis- blues, no western or country music. "This ville received FCC approval for the sta- appeal to fractional audiences is being tion's purchase last November, they em- covered by other local stations," Mr. Was - barked on a complete reorganization with don says. three main objectives: (1) to set up intelli- Heavy emphasis is placed on local news. gent and informative programming that Beeper telephones are used so that news would be entertaining and instructive; (2) to events can be covered as they happen. Spe- employ personalities that were competent cial programs are produced for churches, WCBM entertainers, and (3) to build a sales promo -. civic clubs and community organizations tion department that would sell radio ad- with the same care put into productions for vertising, not by attacking its competitors paying clients, according to the vice presi- but by having a superior product. dent. leads And, according to Vice President Robert After the station's programming had been Wasdon, in three short months WINN has placed in order, the next phase of the op- climbed in prominence in Louisville and is eration was to begin audience and sales maintaining its high standing through the promotion to publicize WINN and its pro- in Baltimore! use of four outstanding personalities, local gramming. WINN's management -including news and public service features, extensive General Manager Glenn Harmon and Tech- promotions "not of the 'giveaway' type" nical Director Jack Siegel, besides Mr. Was - and by conducting a smooth, businesslike don -all formerly were associated with operation. WLOW Norfolk, Va., where they received 1st or in "This growth has not been at the expense seven major awards for effective promo- 2nd of other local stations, for actually WINN tions. has given all of radio in Louisville a new Mr. Harmon arranged trade agreements recognition, a greater acceptance and a new with the transit company for bus placards 146 out of awareness of radio's influence . . ." Mr. and with eight local theatres for trailers Wasdon maintains. publicizing WINN. The station has a WINN, an independent, is Louisville's weekly mailing of jumbo post cards to 500 1/2 only 24 -hour outlet. The station increased Louisville area advertisers and agencies. 212 hour its monthly revenue 100% within a four - Memo pads, pocket lighters and similar month period. It also raised its rates twice promotion items are distributed as promo- within those four months. tional aids. The station also provides spe- rating The station uses, repeats, publicizes, pro- cial merchandising for clients on a cost motes and establishes the names of its four basis. personalities-Johnny Martin, Bill Gerson, "We believe that WINN's climb to quick Joe Cox and Pat O'Nan. Mr. Martin's acceptance in Louisville can be duplicated periods! afternoon show has the top Nielsen rating anywhere in the nation, by any station in Louisville. WINN's music programs are which believes in radio and in itself," Mr. not interrupted for more than five minutes Wasdon said. "Perhaps our experiences will at a time, except for religious programming, encourage radio stations to originate, to during the entire 24 hour schedule. WINN create, to excel, particularly those that have plays no rock and roll, no rhythm and hesitated to change." 1st -104 times! 2nd-42 times! New Managers for KSAN KSAN "stabilizing plan" and ties in with creation of the KSAN radio and tv center at In Series of Staff Changes 1111 Market St., San Francisco. KSAN -TV Here is up -to -the minute proof of operates on uhf ch. 32 while KSAN is assigned of Norwood J. Patterson from ELEVATION 250 w fulltime on 1450 kc and manager of KSAN-TV San Francisco has been in WCBM's audience domination in the general operation since 1922. to executive supervisor of the combined radio, nation's 6th largest market ... in compe- tv and real estate holdings of owner Sherwood H. Patterson was announced last week. Richard REPRESENTATIVE PEOPLE tition with 9 stations! This outstanding of KSAN Radio, has been P. Bott, manager Arthur H. Curtis Jr., formerly head of Chicago manager of KSAN -TV record is just further proof of what we've promoted to general tv sales department of George P. Hollingbery and is succeeded in the radio post by Len T. Co., to Peters, all along WCBM defi- Cinnamond, former commercial manager of Griffin, Woodward Inc., Chicago, been saying ... as account executive. He succeeds KNTV (TV) San Jose. John B. nitely offers the lowest cost per thousand Sherwood Patterson said the movement of the Sias, transferred to N. Y. office. younger Patterson and Mr. Bott, as well as the in the big Baltimore area! Want more addition of Mr. Cinnamond, is part of the John Sweeney, formerly with Young & Rubi- cam, N. Y., to Venard, Rintoul & McConnell, facts? Just call or write us direct or ask N. Y., as salesman. our representative. Arthur R Trapp, CBS -TV account executive to Hoag-Blair Co., N. Y., in similar capacity. *Hooper, June 1956 BATON ROUGE Doug Carruth sales staff, KOOL -TV Phoenix, Ariz., to Edward Petry & Co., San Francisco the office.

OK Negro Radio Buy Howard McFadden, vice president in charge of

IS radio sales, The Walker Representation Co., N. Y., to NBC Spot Sales radio Department. WCBM WIOK John de Waal, account executive with WBBM 10,000 watts on 680 KC. Chicago, appointed account executive in Chi- Baltimore 13, Md. cago with CBS Radio Spot Sales. He succeeds THE BOLLING COMPANY, INC. Ray H. Kremer, who has been named sales development manager [BT, Aug. 27]. Representatives BROADCASTING TELECASTING September 3, 1956 Page 69 STATIONS

STATION SHORTS WWTV (TV) Cadillac, Mich., ch. 13, going on maximum power with installation of equipment increasing power to 316 kw. Station is also completing new enlarged main studio and modernizing studio control facilities. WSTV -TV Steubenville, Ohio, to begin transmitting network color this fall. WTCN -AMTV Minneapolis -St. Paul employes have formed credit union for savings and loans. Credit Union National Assn., Madison, Wis., reports radio-tv employes now operate about 20 credit unions. KUAM -TV Agana, Guam opening day, Aug. 5 [BT, Aug. 6] was proclaimed Television Day on island by acting governor of Guam. WQXR New York will illustrate impact of high-fidelity sound reproduction on broadcasting Sept. 27 -30 when WQXR goes on air direct from floor of N. Y. High Fidelity Show in Man- A TENTH CITY has been added by the Atlantic Refining Co. to its schedule of tv weather hattan. Show, with 79 firms represented, is sponsored by programs: Savannah, Ga., where WSAV -TV is carrying the five- night -a -week show. Institute of High Fidelity Manu- facturers, Mineola, N. Y. Making arrangements for the programs are (I to r) Harben Daniel, president of WSAV- TV; Lou Madden, Jacksonville district manager of Atlantic Refining; T. J. Donohue, N. W. WAVE Dundalk, Md., has opened Baltimore Ayer & Son representative; Bill Shadburn, Atlantic weatherman; Sergeant Lea Jr., At- sales office at 32 W. 25th St. lantic's assistant advertising manager, and Sam Zurich, Ayer tv production supervisor. WJBK- AM -FM -TV Detroit moved to 7441 REPRESENTATIVE APPOINTMENTS WHBL Sheboygan, Wis., names Burn -Smith Co. Second Blvd. Telephone Trinity 3 -7400. Chicago, for national sales. WEOA Evansville, Ind., and WEHT (TV) Hen- WOL-FM Washington has placed new trans- derson, Ky.-Evansville name Adam Young Inc. KOST Fresno, Calif., owned by Morrie Mindel, mitter in operation at West Falls Church, Va., and Young Television Corp., N. Y. to Forjoe & Co. Forjoe earlier this year was I increasing power of its present fm in Silver named national representative of new Mindel Spring, Md., from 10 to 20 kw. KOWH Omaha appoints Adam Young Inc., station KMPA Bakersfield, Calif. N. Y., thus becoming second Todd Storz (Mid - WAVE Louisville, Ky., has published Rate Continent Broadcasting Co.) station to go with WSKN Saugerties, N. Y., to Thomas F. Clark Card No. 13. New rates include minute and Young. Co., N. Y., for national sales. 20-second announcements in 7 -9 a.m. period, priced at $18 and $12 respectively for one time with frequency discounts. VIRGINIA'S RADIO STATION SOUTHWEST /910nee4 STATION PEOPLE Lincoln W. Miller, previously assistant to president, KIRO Seattle, appointed vice president. THE ONE THEY Prior to his four years with KIRO he had been vice president and general manager of KXA Seattle. Alex Marchand, station director, KALB Alex- LISTEN TO andria, La., promoted to assistant manager. Bill DeTournillon, KALB sales department, named sales manager. MOST... William R. Nutt, promotion and merchandising %' director, K L O R (TV) Portland, Ore., ... IS THE named to additional duties of regional - sales manager. ONE TO BUY ! Dave Russell, pro- gr am director, KFDM- AM -ITN Beaumont, Tex., In Roanoke and Western Virginia -that's WDBJ! named local sales manager and assist- your Peters, Griffin, Woodward "Colonel" ant operations manager for television. has the whole wonderful story MR. NUIT Was Wise, KFDM - TV production staff, to program director. Ed E. Carroll, KFDM salesman, named sales and operations manager. Ralph Ramos, reporter, to head of stations' news department. ;am 960 KC Ron Bishop, travel agency manager, Traverse City, Mich., to WWTV (TV) Cadillac, Mich., FM 94.9 Mc. as promotion and merchandising manager.

Owned and Operated by TIMES -WORLD CORPORATION Bob Edell appointed promotion and publicity director of WGBS -TV Miami, Fla. Jack Barry PETERS, GRIFFIN, WOODWARD, INC., National Representatives to production manager. Page 70 September 3, 1956 BROADCASTING TELECASTING Grace Payne, retired. Joe Florins named assistant to film director. Shepherd Fired, Hired, Lost, Found Tom Watkins, formerly with KUTV (TV) and to THE SEARCH for Bridey Murphy was Linguaphone Institute, called WOR place KSLA -TV, both Salt Lake City, named daytime an the Shepherd program. Still no rivaled last week by WOR New York's order for supervisor of production operations for WHEN- "manhunt" for ex- employe Jean Shepherd Mr. Shepherd. TV Syracuse, N. Y. [AT DEADLINE, Aug. 20]. On Aug. 17 the sta- After wires, phone calls and newspaper tion, which had fired Mr. Shepherd, de- ads, Mr. Shepherd telephoned the station Bob Wolff, sportscaster, WWDC Washington, scribed as an "off- beat" disc jockey, last last Wednesday morning and said he would signed by WPIX (TV) New York for play -by- week re -hired him. drop in at 11 a.m. He did, and signed his play of 1956 -57 Madison Square Garden Mr. Shepherd had been discharged on contract. He said that he had been appear- events. He continues daily show on WWDC. Aug. 17 because he delivered a commercial ing in an educational film in Connecticut. on his after -midnight program for Sweet- Station executives were slightly mollified John Ademy, WCAO Baltimore, to WAYS heart soap, which had not paid for the time, (and gratified) to hear that Mr. Shepherd that city for afternoon show. to prove that he was "commercial" and not had learned about the "manhunt" on WOR merely "talented and erudite," as WOR early Wednesday morning. He was sched- Dick Carlson, WOW -TV Omaha, promoted to officials had been telling him for sometime. uled to begin his new WOR show yesterday fulltime staff director; Bob Osborn to chief Sweetheart soap, however, was intrigued by (Sunday) and promised to be there production assistant and parttime director and - director. Mr. Shepherd's talent and offered to spon- positively. Dick Higgs to parttime sor him on WOR. On Aug. 26 the station telephoned Mr. Shepherd's home in New P. S. BT tried to reach Mr. Shepherd Nat Wright, morning personality, WPIK Alex- Jersey. No Mr. Shepherd. His agent did not for comment last Thursday evening, but he andria, Va., to WWDC Washington for 1 -6 know his whereabouts. Another sponsor, the was unreachable. a.m. show. Joe Hyder, disc jockey, WADK Newport, R. I., to WMOO Milford, Mass., Oct. 1. Frank Steltenkamp, sales staff, WWJ -TV De- executive. Lloyd Lee Graff, news director, troit, appointed sales development manager. KHAS Hastings, Neb., to KHOL -TV as an- Mike Woloson, WNOR Norfolk, Va., personal- nouncer- production assistant. ity, to New York. Bill Stewart, former program director of WNOE New Orleans and since March with Storz sta- Lew Morse, formerly in sales department of Mike Levine, Pittsburgh newspaperman, to tion KOWH Omaha, named KOWH program Smith -Gandy Ford Agency, Seattle, to KTVW news staff of KDKA Pittsburgh. Jane Schnitz, director. Eddie Clarke, morning personality, (TV) Seattle- Tacoma as account executive. writer, WWSW Pittsburgh, to KDKA conti- WHB Kansas City, also Storz outlet, trans- Betty Shweid, formerly sales secretary for S&K nuity staff. ferred to firm's WTIX New Orleans as pro- Sales, San Francisco, succeeds Gloria Towey gram director and "Morning Mayor." He as secretary at KTVW. Mrs. Towey resigned Elaine Schley, recent tv school graduate, to succeeds Dave Croninger, now program direc- following recent marriage. WTAP -TV Parkersburg, W. Va., as traffic di- tor of new Storz acquisition, WQAM Miami, rector. Herb Fine, recent graduate of Michi- Fla. Tom Storey, film department, WLWT (TV) gan State College, to WTAP -TV production Cincinnati, appointed film director succeeding staff. Byron Dowty, pro- gr am director, KDKA -TV Pitts- burgh, to KFMB -TV San Diego, Calif., as program manager, now's the time for all good men effective Sept. 12. Clyde W. Johnson, Kart King Band program director, to come to the aid of the party... K L O H Pipestone, Minn., named pro- Roy W. Baker's gram director, WFIN National Findlay, Ohio. comes the campaign, polish up those MR. DOWTY Symphonic Band Duane Hill, produc- party planks with brisk, bright, win- tion manager, KUTV (TV) Salt Lake City, ning band music Robert A. Williams' named operations director. LaMar Smith, executive producer, WOI -TV Ames, Iowa, to All-American KUTV as production manager. The Sesac Library's "B" Section, now Band Bob Shaw, staff announcer, WHAI Greenfield, available separately, will get your Mass., to chief announcer, WGUY Bangor,1 Me. station votes every time 324 selections Dean Anderson, Good-All Electric, Ogallala, from $7 -$9. a month Neb., to ICHOL-TV Kearney, Neb., as account

send for prepaid audition discs THE cs eCs aC TRAIBRAR IBED (now available in section.

THE COLISEUM TOWER NEW YORK 19

3, 1956 Page 71 BROADCASTING TELECASTING September STATIONS PROGRAM SERVICES-

LARRY " Western Union Buys WBT Gets Confession 14% of TelePrompter PUTS YOU WBT Charlotte, N. C., secured an on- the-air confession by a woman and man PURCHASE by Western Union of a minority charged with the robbery of a local serv- interest-approximately 14% of issued shares THE !_ IN ice station. A Charlotte judge, hearing -in TelePrompter Corp. was announced last the broadcast, expressed the opinion that week by WU President Walter P. Marshall. "there really isn't much use having a trial Subject to approval by TelePrompter stock- -those people just made a public confes- holders, Western Union bought 20,000 shares sion (on WBT)." WBT News Editor J. B. of authorized but unissued shares at $25 a Clark interviewed the pair, as well as share, a total of $500,000. In addition, Western their victim, on the station's Profile pro- Union agreed to purchase subordinated con- gram. vertible debentures totaling $250,000, making it a $750,000 transaction. TelePrompter President Irving B. Kahn, who agreement with Harry B. Schaechter, formerly with Harold signed the Mr. Marshall, said the transaction had no connection with the Koch Adv., N. Y., and Maxwell -Davis Adv., current movement, led by TelePrompter, for the Hartford, Conn., to public relations staff of formation of a nationwide, privately owned WKNB -AM -TV New Britain, Conn. broadcasting industry wire communications Joe Lake, commercial manager, WFMY -TV network [BsT, July 1}-although, he added, Greensboro, N. C., appointed by state governor the latter project is making good progress. to speaker's bureau of N. C. Traffic Safety In planning thus far, it has been anticipated Council. that Western Union will supply the equipment and wire facilities for the proposed network. Frank Bradley, newscaster, WKZO Kalamazoo, Political Conventions 'Sold' WU Mich., father of boy, Cory Quinn. Western Union was reported unofficially to There's no secret to Larry Ernie Garven, staff musician, WCCO Minne - have been substantially "sold" on the stock Bentson's "pull" in Minneapolis - apolis-St. Paul, father of boy, Robert. purchase when its authorities saw TelePromp- St. Paul. It's B -5 -his Big 5 disc ter's handling of staging arrangements for the Alan Jay, jockeys who pull a tremendous announcer, WNYC New York, father Democratic and Republican National Conven- of boy, Lee, listening audience. Steven Aug. 23. tions last month. The tie -up also provides Western Union with These boys really sell! John C. Mullins, president, KBTV (TV) Den- a merchandising organization for its own lab- ver, married Martha Halliburton Dirickson They're the reason WLOL leads oratory developments. Aug. 29. TelePrompter Corp. has grown in its five all independents and three years from a company with a single device network stations in share - of Guiseppe Leopoldo Milani (Chef Milani), the TelePrompter itself -to a service organiza- audience ... why WLOL leads KABC -TV Los Angeles, married June Siriann tion in which the prompting device is only one September 2. all stations in out-of-home factor. A major part of its operation now is in listeners. Col. J. H. Long, president, WSAZ-AM -TV staging group meetings for industry and for civic, They're the reason more Huntington, W. Va., elected board chairman. religious, educational and political organi ations. In all, officials say, it has logged advertisers sell more products Lawrence H. Rogers II, vice president- general more than a million hours in staging meetings on WLOL than on any other manager, to president. LeRoy Kilpatrick, vice president -technical director, named vice presi- for various companies. independent station in the Twin Spokesmen said the WU- TelePrompter Cities orbit ... why you get dent in charge of engineering. Board now comprises William D. Birke, Edward H. Long, transaction is expected to be comsummated more homes per dollar on WLOL. Walker Long, Col. Long and Mr. Rogers. within two weeks. So let Larry put YOU in the Twin Cities -in solid with Bob Stanton, veteran sportscaster and an- Upper New York Development nouncer, to WSUN-AM -TV St. Petersburg, Fla., 1,500,000 B -5 fans. Plans Underground Tv System as sports director. WITH the erection of a 100 -ft. master antenna tower at the 4,000 -home Whittier Estate project at Kingston, N. Y., the home -building industry reportedly is taking another look at the possibility of developing tracts more than 60 LIBEL W 0 SLANDER PIRACY PRIVACY MINNEAPOLIS ST. PAUL 1330 on your dial 5000 watts COPYRIGHT Guard against embarrassing loss LARRY BENTSON, President by having our unique, special CALL letters of WREX -TV Rockford, III., INSURANCE were dedicated recently to the memory of which is adequate and Wayne "Red" Williams, Mgr., Joe Floyd, V.P. Lt. Rex Caster, son of L. E. Caster, WREX- surprisingly inexpensive. TV president, who was killed in action in WRITE FOR DETAILS AND RATES Represented by AM Radio Sales France during World War II. Taking part EMPLOYERS REINSURANCE in dedication program were (I to r) Mr. and Mrs. Caster and Sen. Everett Dirksen CORPORATION (R- III.), guest speaker, as the memorial INSURANCE EXCHANGE tablet was erected and unveiled. KANSAS CITY, MISSOURI

Page 72 September 3, 1956 BROADCASTING TELECASTING miles distant from tv transmitting facilities. ins them. A Muzak spokesman told BT that ...IN As suburban areas have expanded, realtors have Quality Market was a client of Tel -a -Tune. reached an impasse in building outside of sta- Harry Wichansky Tel -a -Tune president, told tion orbits because people want to be within Bel' last Thursday that his company had not receiving distance of tv signals. been served with papers up to that time, and SHREVEPORT The new antenna, owned and operated by labeled Muzak's action "publicity-inspired." He Masterplanned inc., builders of the Whittier denied that his organization "ever has sold project, will allow each of the 4,000 homes to receivers and has no such intentions." pick up New York tv stations (transmitters A spokesman for Tel -a -Tune said the or- some 100 miles away) through a system of co- ganization was formed in 1945, primarily as a axial cables buried three feet below ground. background music service company in the The 100 -mile system of cable, plus antenna, Elizabeth area, but now has "mushroomed" with will be installed -at a cost of $2.5 million- wire service networks throughout New York and and serviced by Jerrold Electronics Corp., Phila- New Jersey. Last spring, he said, Tel -a -Tune delphia. It will eliminate the use of unsightly signed a contract with WAAT Newark for two roof antennas and will cost each home owner multiplex channels on that station's fm trans- $2 a month rental. It will be located far mitter. enough from the development itself to prevent "aesthetic damage" to the architectual layout. Top Sales Year in History Reported by Capitol Records Sues Rival Muzak CAPITOL RECORDS Inc., Hollywood, had the best year in the firm's 14 -year history during On Pirating Charge the fiscal year ended June 30, according to Presi- THE PLACE MUZAK Corp.. Nev. York, last week filed suit dent Glenn E. Wallichs. Capitol reported sales against a rival background music service, Tel -a of $25,647,468 and a net income of $3,209,869 TO BE IS Tune Music Systems, Elizabeth, N. J., charging before taxes, compared to $21,308,633 and unfair competition in selling special radio re- $920,022 for a comparable period last year. ceivers designed to pick up the Muzak program After $1,610,502 paid in Federal and Cana- service broadcast by WBFM -FM New York. dian income taxes, the recording company's The action was filed in U. S. District Court for net income was $1,599,367. This amounted to the District of New Jersey. a dividend of $3.35 per share on 476,230 shares The suit charges that these receivers, by of outstanding common stock. Net sales repre- electronically eliminating unwanted advertising sented an increase of 20% over the year ended and vocal material from the broadcasts, in ef- Dec. 31, 1955, and an increase of 51% over fect give Tel -a -Tune customers the Muzak serv- calendar year 1954. ice. It further claims that Tel -a -Tune is pro- In reporting on Capitol's new music library viding the service "without consent, license or service for radio and tv stations [AT DEADLINE, authorization from Muzak and unlawfully ap- Aug. 27], BT erroneously reported that Capi- propriating the financial benefits of Muzak's 20 tol is offering its basic popular record out to years of research, experimentation and expendi- stations, with a price of $1.60 quoted. Capitol tures ... in the development, promotion, ad- is offering its album output (guarantee of 70 vertising, merchandising, distribution and sale of albums annually) plus cue sheets, background plaintiffs background music service." The suit notes, etc., for $15 per quarter. Basic package o LEADING IN TOP SHOWS asks that Tel -a -Tune "be restrained from using of 70 best -selling albums is available for a flat Muzak music." $60. The complaint also names Quality Market, Morning, Afternoon, Night operating under the name of National Super Song Ads, Others Face Suit Market, Westfield, N. J. The suit contends that Feb. 1956 ARB Shreveport Area Rat- the market gave "public performances for On Burgermeister Commercials ing Survey profit" on its premises of tunes owned and copy- COMPOSER -PUBLISHER Don Robertson filed righted by Muzak, without payment of royalties. suit in federal district court at Los Angeles last LARGER AUDIENCE Three tunes and their copyrighted numbers are week to restrain radio-tv use of a new musical specified in the action, and Muzak requests commercial for Burgermeister beer produced BETTER Quality Market be restrained and enjoined from by Song Ads Film -Radio Productions, Holly- COVERAGE using the selections, pay damages of $250 per wood, charging copyright infringement on his tune, plus costs, and be decreed from perform- popular song "The Happy Whistler." Ex- MAXIMUM POWER emplary damages of $50,000 each are being sought from Song Ads, San Francisco Brewing Co. (Burgermeister), KNX, KMPC and KLAC, all Los Angeles, plus other "Doe" stations. Hearing is scheduled Sept. 10 on the preliminary injunction. Don Estey of Song Ads TBS....:. said the commercial is based on "Clementine," ..: public domain material, and that the firm is CHANNEL fully insured by Lloyds of London.

PROGRAM SERVICE SHORT SHREVEPORT Harmonia Pub. Co., N. Y., member of BMI, has recorded songs of Erich J. Wolff in Bavaria LOUISIANA and Vienna. Singers are Frederick Guthrie and Patricia Brinton, American opera singers ap- E. NEWTON WRAY, pearing abroad. Pre -release discs are being made President & Gen. Mgr. available to broadcasters prior to fall commercial release. ,1 NBC and ABC PROGRAM SERVICE PEOPLE

J. Spencer Ris named southern manager, Cra- Reprzsented Ly 'He admires KRIZ Phoenix because mer & Lydecker Productions, L. A. radio syn- they never try to ape others!" dicator. He headquarters in Dallas, Tex., at Edward Petry & Co., Inc. 202 W. Pembroke Ave. BROADCASTING TELECASTING September 3, 1956 Page 73 MANUFACTURING

price boosts because of "dangerously" low 3M ACQUIRES CROSBY ELECTRONICS DIV. competitive prices, but that these companies have ignored the portable category where "the Crosby researchers will become 3M employes, Undisclosed sum involved in lack of marginal profit is already affect- according to Herbert P. Buetow, president of ... ing everyone's financial welfare." transaction whereby Minne- Minnesota Mining & Manufacturing Co. This sota Mining takes over firm's group is headed by John Mullins and Wayne Johnson, who for several years have been en- CBS Gives First Order research programs, including gaged in a number of projects involving a video video tape recorder. tape recorder. For ORRadio Videotape Mr. Buetow said that a number of Crosby BING CROSBY enterprises and Minnesota patents acquired by 3M will be paid for from ORRADIO INDUSTRIES Inc., Opelika, Ala., Mining & Manufacturing Co. last week com- future sales of the products. He added, how- Aug. 27, received from CBS-TV its first completed a deal whereby the latter will take over ever, that at the present time his company had mercial order for Videotape, according to John certain research programs previously conducted no definite plan to manufacture the video tape H. Orr, president of the firm which manu- by the electronics division of the Crosby or- recorder commercially. factures Irish Brand magnetic recording tape. ganization-including work on a video tape "Our interest in it is that since we are tape Videotape is the new magnetic tape which recorder. manufacturers, we like to keep on top of the will record both picture and sound simultane- For a down payment of $75,000 toward an tape business. Whether we manufacture it or ously on the same strip and was designed for undisclosed sum, 3M acquired equipment and three or four other companies manufacture it, use in Ampex's new recorder. "It (the order) inventories of the Crosby electronics division. is not too important," Mr. Buetow declared. is the culmination of months of research and Included in this equipment is the video tape In answer to a question as to whether 3M experiment in which ORRadio worked jointly recorder developed by the Crosby research would continue to sell recording devices to the with the Ampex Corp.," Mr. Orr said. group. government, as has the Crosby Enterprises, Mr. Ampex's recorder, makes it possible to record ' Under terms of the agreement, a group of Buetow said that that, too, is indefinite. and reproduce tv programs on a single reel of two-inch magnetic tape, operating at a speed of 15 in. per second. A 14-in. reel, carrying ap- Rosen Elects Elliott AB -PT, Western Union Buy proximately 5,000 ft. of tape will record a 65- minute program and play it back without Executive Vice President Into Instrument Company processing of any kind. JOSEPH B. ELLIOTT, former executive vice AMERICAN Broadcasting-Paramount Theatres, ORRadio has promised delivery to CBS -TV president of consumer products, RCA, has New York, and Western Union Telegraph Co., within a month. been elected executive vice president of Ray- New York, announced last week that each has mond Rosen & Co., purchased a 25% interest in the Wind Tunnel DeLong Promoted by GE Philadelphia, Instrument Co., Newton, Mass. (aeronautical ADVANCEMENT of Henry F. DeLong from Thomas F. Joyce, engineering and instrument products). manager of manu- Rosen president, an- Wind Tunnel Instrument is the third com- facturing in General nounced last week. pany in which both Western Union and AB -PT Electric's incandes- Mr. Elliott took have joint financial interests. Each company cent lamp opera- over his new duties owns one -third of the stock in Microwave as- tions, Cleveland, to Sept. 1. sociates Inc., Boston, designers and producers of general manager of The Rosen corn- magnetrons, radar components and other elec- GE's cathode ray pany is a distributor tronic devices. Last March, each company pur- tube department in for RCA, RCA - chased a 22% stock interest in Technical Oper- Syracuse, N. Y., was Whirlpool and other ations Inc., Arlington, Mass., a nucleonic, elec- announced last week appliances and prod- tronics and operations research firm. Last week, by L. Berkley Davis, ucts. Mr. Elliott rep- Western Union also bought into the Tele- general manager of MR. ELLI OTT resented RCA on PrompTer Corp. (see story page 72). GE's new electronic the Radio- Electron- components division. ics- Television Manufacturers Assn. board of Motorola Tv Prices to Rise Mr. DeLong, who has MR. DeLONG directors. He 30 years experience in the will assume his new industry, including 21 years with RCA. MOTOROLA INC., Chicago, in a letter to distributors announced last week it is raising sug- post Oct. 1, has been with the company since WAGM -TV Gear Shipped gested list prices on portable television sets and 1934 and has served in various engineering and 21 other tv models, effective Oct. 1. It will production executive capacities. SHIPMENT of a 5 -kw transmitter and associ- boost 14-in. portables by $20 and other port- ated equipment to WAGM -TV Presque Isle, ables and 17-in. models $10. Sets in the 21 -in. Fm Tape System Announced Me. (ch. 8), was reported by Allen B. DuMont and 24 -in. categories will go up $10 and $20. AUTOMATIC reproducing and music pro- Labs last week. The new on -air date for The letter stated that Motorola was in basic tape system fm WAGM -TV is Sept. 15. agreement with other firms that have announced gramming especially designed for multiplex licensees, wired music services and on- premise background music installations has been announced jointly by Audiomation Labs, Upper Darby, Pa., and Magne- Tronics, New York. The system updates the music content of Su PE R is the word for any eight -hour tape by automatically inserting current tunes and selections and permits variety in programming by inserting, also automat- STAN iAR U Sound Effects ically, intermixing of musical content of any two tapes. A national organization now is being set up to market services as a package.

Over 1000 effects -Send for your FREE catalog and a copy of CUE- MANUFACTURING SHORTS TEASERS, a collection of spots cued to sound effects as attention getters. RCA, Camden, N. J., has reported shipments of 3- vidicon color film cameras to WNEM -TV Bay City, Mich. (ch. 5), and WISH -TV Indian- apolis (ch. 8); two live color studio cameras to Also distributed in STAIN CO AFt IC, NBC in Hollywood, two to KGW -TV Portland, Canada* S. W. Caldwell, Ltd. RADIO TRANSCRIPTION SERVICES, INC. Ore. (ch. 8), and two to WRCV -TV Philadel- (ch. 3), and 24- section superturnstile an- 447 Jarvis St., Toronto 360 N. Michigan Ave., Chicago 1, Ill. phia Now York: Charles Michelson, Inc. tenna to WHYY (TV) Philadelphia (ch. 35- 45 West 45th St. educational). Sylvania Electric Products Inc., Warren, Pa., Parts Div. has bought Titusville, Pa., plant of Page 74 September 3, 1956 BROADCASTING TELECASTING PERSONNEL RELATIONS - - PROFESSIONAL SERVICES - Ruel H. Smith Enterprise for expansion into IATSE President Reports American Bar Assn. plastic field. Marion E. Pettegrew is vice president and general manager of division. Growth in Television Field Elects Charles S. Rhyne Westinghouse Electric Corp. Radio-Tv Div. has INTERNATIONAL Alliance of Theatrical CHARLES S. RHYNE, Washington attorney unveiled new line of three 14 -inch portable tv Stage Employes (AFL -CIO) is continuing to who numbers radio and tv broadcasters among sets featuring firm's new printed circuit, 1S -tube improve its position in the television field, par- his clients, was elected chairman of the Ameri- horizontal chassis and a 90° aluminized picture ticularly in films and closed -circuit, according can Bar Assn.'s House of Delegates at the submitted by F. tube. Two -tone colored models, each weighing to a progress report Richard ABA convention in Dallas, Tex., last week. Walsh, president, during the union's biennial 27 lbs., will retail at $129.95. Rhyne, senior member the law convention in Kansas City Aug. 20 -24. Mr. Mr. of R L. Singer Co., Glen Rock, N. J., appointed Walsh told delegates: firm of Rhyne, Mullin, Connor & Rhyne, is sales representative for southern New York "The most significant tv development of the immediate past president of the District of State and northern New Jersey by Foto-Video past two years has been a big increase in the Columbia Bar Assn., and has been active in Labs, Little Falls, N. J., manufacturer of tv percentage of programs produced on film. To- the affairs of the Federal Communications and other broadcast communication equipment. day we have agreements with more than 300 Bar Assn. television film producers in Hollywood, plus Midland Distributing Co., Billings, Mont., ap- approximately a hundred in New York." pointed distributor for radio-tv division of The growth of closed- circuit television and Willing Offers New Service Sylvania Electric Products Inc., N. Y. other special tv services (such as those provided A NEW division of the Jules Z. Willing per- Allied Radio Corp., Chicago distributor of by TelePrompTer Corp. and Cellomatic Corp.) sonnel agency in New York will deal solely electronic parts and equipment, has released has provided IATSE with other contract op- with placing communications personnel and 1957 general catalog comprising 356 pages and portunities, Mr. Walsh said. He reported that will apply the "confidential intermediary" prin- have been signed with more than 27,000 items. contracts of this type cipal to job placements. Richard S. Bacharach, TelePrompTer, Cellomatic. Theatre Network radio -tv packager, will head the new Eitel-McCullough Inc., San Bruno, Calif., former Television, East -West Tv Business Conferences service. manufacturer of Eimac electron power tubes, of Toledo and Sheraton Closed -Circuit Tele- has announced new 300-w anode dissipation vision Inc. ceramic power transmitting tetrode. Designated PROFESSIONAL SERVICE PEOPLE 4CX300A, tube is 21/4x21/2 in. in diameter and Opens Coast Office Sylvia D. Kessler has moved Washington law was developed for severe environments. AFM West AMERICAN Federation of Musicians has offices to 1411 Pennsylvania Ave., N. W. J -V -M Engineering Co., Lyons, Ill., offering leased offices in the new Crowell -Collier Build- Edward de Grazia, Washington office of Kirk- custom line of microwave and uhf components ing in Beverly Hills, for its new west coast land, Fleming, Green, Martin & Ellis, on leave which includes standard and job -engineered headquarters, to service more than 100 AFM of absence from law firm to take position with complex units. Line includes cavities, mixers, locals in that region. Herman D. Kenin, UNESCO as legal advisor at Paris. duplexers, multipliers, rotary joints, twists, member of the AFM International Executive bends and others. Board, will be in charge. He has resigned as Richard S. Smith, Chicago office of Harshe- president of AFM Local 99, Portland, Ore., Rotman Inc., public relations, promoted to as- Northeastern Engineering Inc., Manchester, to assume the new post. sistant group supervisor. N. J., has appointed Frazar & Hansen Ltd., San Francisco and N. Y., as export representative for electronic product sales. Amplifier Corp. of America, N. Y., announces all repairs on Twin -Trax recorders being handled by firm's authorized service station: Elec- tronic Maintenance, 172 -24 Jamaica Ave., Jamaica 3, N. Y. Alden Products Co., Brockton, Mass., has published Quick Index Guide of Alden basic components for plug -in unit construction. Illustrated leaflet contains series of hardware components necessary to mount, house, fasten, connect and monitor electronic or electrical circuitry and In Eastern North Carolina, it's gives prices and specifications. nearly everyone for peanuts when MANUFACTURING PEOPLE you use WNCT! Morton M. Schwartz, president of Olympic of With a Class D 20- second "10 Plan," the Chicago Inc., midwest factory distributing cost per thousand is only 300 branch of Olympic Radio & Tv Corp., division of Unitronics Corp., N. Y., named vice presi- that's too much to shell out, then try a dent in charge of sales division, If of Olympic Class D ID "10 Plan" for a cost per thous- succeeding Herbert Kabat, resigned. Also ap- and of 154. pointed: William Goldy, president of Olympic of Southern California Inc., L. A., to additional Whether your budget is peanut -size post of director of western operations. or elephant -size, your best buy is WNCT . first in every minute Carl L. Krumrei, general sales manager, Chica- of every hour of every day . . go Div. of Philco Distributors Inc., Phila., ap- day and night, according to the Jan. pointed division general manager, succeeding '56 Telepulse of 19 counties. Eastern .1. A. Bilheimer who recently formed company Carolina's No. I TV Station. to handle Philco distribution in Denver area. Walter Eichelberger, formerly sales manager for electronics, succeeds Mr. Krumrei as Chica- go general sales manager. Cyrus H. Warshaw, manager of semi -conductor sales, Lansdale channel 9...... en.,, w won h Tube Co. Div. Philco NCT-u*ne116.000 (Pa.) of Corp., Phila., x.n..ii ,...,. l w.' W named general sales manager. Represented Nationally by Hollingbery Henry F. Callahan, general manufacturing manager, Salem, Mass., lighting division of Sylvania Electric Products Inc., N. Y., appointed division general manager. \ t, BROADCASTING TELECASTING September 3, 7956 Page 75 AWARDS PLAYBACK Radio -Tv Awards Presented Quotes worth repeating At State Fair in California SHAKESPEARE'D BE HAPPY EXTRA! EXTRA! Goodwin J. Knight of California was GOV. the W. White, of the to present annual awards of the California Oscar Hammerstein, writing for As- R. advertising manager State Fair and Exposition to state radio -tv sociated Press: Montreal (Canada) Gazette: stations last Saturday (Sept. 1) at the Sacra- MANY who are predicting the demise BY ADVERTISING in our own pages mento fairgrounds. "Top Story" award in tv of the theatre are excluding from their a newspaper can do little more than re- was to go to KRON -TV San Francisco for considerations the electronic media of duce the mortality of existing readership. its half-hour program on residents of Yuba radio, television and the movies. If you It cannot attract new readers. So we use City returning home following winter floods. accept this limited conception, then most radio. It is the nearest thing to the news- award was to go to KCBS San Top radio certainly the theatre, if not dying, is cer- boy of former years shouting Extra! Francisco for its reporting of the Marcus kid- napping case. tainly shrinking... . Extra! . But in my own conception of the Other awards to be made by the governor WHAT'S TV DONE TO US? at the radio -tv -press banquet: a special award theatre, these electronic media must be to KNXT (TV) Los Angeles for a report on included. I believe that wherever there Dr. Dallas W. Smythe, professor of eco- is an audience and a stage or a screen, juvenile delinquency and an honorable mention nomics and communications at the U. of to KPIX (TV) San Francisco for coverage of or any frame within which actors are Illinois, in a lecture at the U. of Southern the Stephanie Bryan kidnap-murder case. Four or reading lines written by playwrights, California: citations "for outstanding and, at times, heroic singing songs written by composers, there work" during the floods were to be made to is theatre... . THE most obvious thing tv has "done" KMYC, KUBA and KAGR, all Yuba City - to America is to get us to pay attention Marysville, and KHUB Watsonville. KSCO As for audience interest, the legitimate theatre in its heyday could never have to it. Santa Cruz was to receive honorable mention In a very real sense, the measure of in the dis- played to as many people in one season for its summarization of scandal the effects of tv can be said to be the trict attorney's office. as tv now plays to in one night . . . Many assume that it is a bad influence total of cultural values which drop out on the theory that as you broaden the of circulation as a consequence of it. IRE Names Award Winners base of an audience, you must write From this standpoint, it is the things TOP Institute of Radio Engineers' award for down to them. I do not agree. William which are not in tv programs which 1947, a medal of honor, will go to Dr. Shakespeare was aiming to please as large should concern us, as well as merely Julius A. Stratton, chancellor of Massachu- an audience as he could possibly reach those things which are in them. setts Institute of Technology, and Dr. Ray- ... If Shakespeare could have reached mond A. Heising, radio pioneer and consult- an audience of 60 million people on one COMPETE, NOT CANCEL ing engineer now retired, named recipient of day. he would have been delighted. founders award. Presentation of both awards Edmund Hartmann, president of Writers will be made March 20, 1957, at IRE's banquet Guild of America, West: at the Waldorf- Astoria, New York. OPPORTUNITY KNOCKS TO VIEW the flood of major studio fea- Dr. Stratton is being honored for leader- tures to tv with anything less than alarm ship and contributions in development of Robert F. Bradford, former Republican would be foolish and a disservice to the radio engineering as a teacher, physcist, engi- governor of Massachusetts, analyzing the guild. However, let us not think for one neer, author and administrator. Dr. Heising re- political impact of tv for the Harvard moment that a large proportion of pres- tired three years ago after long association Business Review: ent tv production will be curtailed.... Co. and Bell Telephone with Western Electric Granted, these [M -G -M] pictures of labs. FINALLY, when one pauses to look back over the amazing years since tv first broke yesterday are blockbusters capable of AWARD SHORTS upon the consciousness of the average competing with any spectacular or .. . politician, what stands out are not the expensive show, but the key word is Alan Scott, program host, Let Scott Do It. "compete ?' "Easter Parade," "Mutiny WRCV -TV Philadelphia, given Junior Chamber limitations, the expense, the complexities, but. rather, the unparalleled opportunities. on the Bounty," "Tale of Two Cities" and of Commerce award for show's daily roving the others will camera feature, cited for civic and educational Here for the first time is a mechanism by provide top competition value. which the entire nation can be reached for the tv audience, but they are not politically at once with something like going to cancel more than a small frac- KHOL -TV Kearney, Neb., was awarded cer- is a tion of the 18 hours a day, every day, tificate appreciation by U. S. Navy fur- unifying force. Here tremendous of for multi -channel tv programming . thering Navy-community relations. Station stimulus for political education for voter and nonvoter alike. Here is a means of homemaker Maurine Eckloff named honorary TV AND ST. PAUL Navy recruiter for service to recruiting effort. bringing to bear a tremendous weapon KHOL -TV also received gold- inscribed Bible against divisiveness. Rev. Walter L. Flaherty, director of the from American Bible Society for promotion Boston Archdiocesan Television Centre, of Bible reading. in RCA's Broadcast News: IN 1955, we've been told, some 53.5 billion was spent on television advertising in order to sell beer, soap, cigarettes, automobiles, etc. Commer- cial companies do not spend money foolishly. They know that this kind of advertising sells their products. Should we not spend a little money and ex- pend a great deal of work in order to United Press news produces! "sell" Christ to a world which most certainly needs Him? Archbishop Cushing has said frequently, that if St. Paul were alive today, he would be the first to avail himself of this television medium to spread Christ's truth.

Page 76 September 3, 1956 BROADCASTING TELECASTING NETWORKS KCEN -TV Covers the NBC RADIO INSTITUTES 'LOCAL' TOUCH WACO- TEMPLE Three executives, McDaniel, ber of the programs plans board and supervisor CENTRAL TEXAS of color programs. Danzig and Graham, with Mr. McDaniel was named general manager AREA MARKET local station experience proof KNBC in May 1955, following two years as moted to top posts on net- sales manager of the station. Previously, he had been western division manager of NBC work's management team. Radio Spot Sales in Hollywood. Mr. McDaniel - Move made to redesign net- also has served in sales executive capacities work to coincide with interests with the Scripps- Howard Radio Corp., in the Retail of individual stations. Midwest, KMPC Hollywood and the former Sales KECA-TV Los Angeles. over ADVANCEMENT of three executives to top - Mr. Graham joined NBC in July 1953 as $775,000,000 echelon posts at NBC Radio was announced a salesman for NBC -TV's Today and later was last week by Matthew J. Culligan, newly- named sales supervisor of NBC -TV's childrens in 1955 appointed vice president in charge of the radio programs and administrator of NBC -TV sales. network [AT DEADLINE, Aug. 27], in a move Earlier, he had been with the Arizona Broad- Going up now!

, t KCEH-,Tv,; 833 U. tower Channel 6, VHF Mo,,. power, 100 kw Full Time Representatives: MR. DANZIG MR. McDANIEL MR. GRAHAM NATIONAL: George P. Hellingbery TEXAS: Clyde Melville Co., Dallas KCEN -TV, 17 S. 3rd, Temple, Texas designed to bring personnel with extensive local casting System, variously as an announcer, OWNED AND OPERATED BY BELL PUBLISHING CO station experience to the network management salesman and program manager. team. In a closed- circuit report to the NBC Radio NBC Names John Cleary affiliates, Mr. Culligan reported the appointments of Jerry Danzig, director of program- To Tv Programming Post ming and development of NBC owned stations APPOINTMENT of John P. Cleary as a gen and NBC Spot Sales, as head of an expanded eral programming executive for NBC-TV was radio network programming department; Wil- last week by Thomas A. McAvity, general manager of the net- announced liam K. McDaniel, vice president in as of work-owned KNBC San Francisco, head charge of NBC-TV. administrator of i~sys ' eaisigialWEigar sales, and George Graham, Mr. Cleary had NBC -TV sales, as director of sales service. Mr. served as program Culligan told affiliates: director of NBC "These men bring to network radio many Radio since July varied talents. But they all have emerged 1953 (see story on VÌ. 114 from local radio station operations. They NBC Radio execu- know the station's problems. They are the best - tive changes, above.) equipped men in NBC to relate local station From 1952 to problems to the radio network activities. And, 1953, Mr. Cleary herein may lie the eventual solution of the served as program :'uulJ1HJIIiJ,1,,III»h)IJ radio network problem-to do whatever is manager of NBC necessary and practical to redesign the radio Radio. He initially Reasons W6.' network to coincide with your interests, while joined NBC in 1933 MR. CLEARY In The foremost national and local ad. maintaining the logical interest of NBC." as a page and left in = vertisers use WEVD year after Mr. Danzig, who has been with NBC since 1940 to become a talent representative. He re- year to reach the vast May .1955, entered the broadcasting field in joined the network in 1950 as a radio program- Jewish Market 1935 with WOR New York, where he served ming executive, following service with ABC as olMetropolilanNewYork for seven years in special events as commercial a producer- director and with Kaster, Farrell, 1. Top adult programming program manager and director of publicity. Chesley & Clifford, New York, as radio -tv 1r 2. impact was director New Strong audience Subsequently, he a of WINS director. 3. Inherent listener loyalty York, and for six years with CBS-TV as asso- 4. Potential buying power ciate director of network programs, a mem- ! Carson Signs with CBS -TV SM.SIM Send for a copy of ALTHOUGH he has lost two tv shows already "WHO'S WHO ON WEVD"

this year -the second one is going off the air Henry Greenfield, Managing Director Sept. 28- comedian Johnny Carson has been signed to a new five -year contract by CBS -TV. WEVD 117.119 West 46th St., Mr. star season's Thursday New York 19 500 W. Carson, of last night -O and on 1150 KC. Jell program currently featured his own daytime program (to be replaced by Pop. 75,000 Families 21,200. Our Miss Brooks reruns), is discussing possibilities of a new CBS-TV nighttime show. ac- Nt` Total Buying income $132,304,000 cording to Executive Vice President Hubbell Rprsnt y Dvny 6 Co. Robinson Jr. BROADCASTING TELECASTING September 3, 1956 Page 77 NETWORKS

advertising agencies is most encouraging to us NBC -TV's nighttime color schedule (New NBC COLOR SCHEDULE and is an essential element in our color plan- York Time) for the 1956 -57 season was out- ning." He disclosed that major advertisers "are lined by Mr. Sarnoff as follows: TO INCREASE 500% approaching us to arrange for the conversion Sunday -The 9 -10 p.m. period will rotate to color of their programs." among four series -The Chevy Show, The Al- Expenditure of $12 million on This expansion in NBC's color schedule has coa Hour, The Goodyear Playhouse, and the additional facilities in New been made possible by an expenditure of $12 Hallmark Hall of Fame. York, and Chicago million in additional color facilities in New Monday- Robert Montgomery Presents Hollywood York, Hollywood and Chicago, according to (9:30 -10:30 p.m.); The Adventures of Sir Lance - makes expansion this fall pos- Mr. Sarnoff. lot (8 -8:30 p.m.), starting in January; Pro- sible, says Robert Sarnoff, net- NBC's plans call for at least one major color ducers Showcase (8 -9:30 p.m.), one week in president. program every night of the week in addition four. work to spectaculars, Mr. Sarnoff said. He pointed Tuesday -The Big Surprise (8 -8:30 p.m.) COLOR-CONSCIOUS NBC intends to increase out that on some nights, there will be as and Noah's Ark (8:30 -9 p.m.). its evening schedule of color tv programs by many as three straight hours of color program- Wednesday-Kraft Television Theatre (9- more than 500% this fall. ming on NBC -TV. He noted that in the fourth 10 p.m.) In announcing the network's heavy emphasis quarter of 1956, nighttime color programming Thursday-The Dinah Shore Show (7:30- on color programming last week, Robert Sam - will total between 120 and 130 hours, as 7:45 p.m.) and Lux Video Theatre (10-11 p.m.). off, NBC president, stressed that `enthusiasm against 22.5 hours for the fourth quarter of Friday-The Walter Winchell Show (8:30- for color television on the part of clients and 1955. 9 p.m.) and The Chevy Show (9 -10 p.m.), one week in four. Saturday-The Perry Como Show (8 -9 p.m.), several Your Hit Parade programs (10:30 -11 p.m.) and the Saturday night Oldsmobile spec- LATEST EDITION LATEST FACILITIES LATEST LOCATIONS tacular, one week in four. The daytime color schedule for the season, Mr. Sarnoff said, will be highlighted by the new Ray Bolger series, Washington Square, which will be carried every other Sunday (4- 5 p.m.), and NBC Matinee Theatre (Mon: Fri., 3.4 p.m.). 42X29 For west coast viewers, Mr. Samoff said, NBC will place into service this fall its lenticu- lar film process for recording color tv programs, enabling this audience to see color pro- WALL MAP OF grams at the same time in the evening as they are seen in the East. TELECASTING * 'World' London Pickup To Be Tried This Fall UNITED STATES POSSESSIONS CANADA UPON its return to the tv scene this fall, Wide Wide World-NBC -TV's one-season-old program that uses tv cameras as Monitor does Showing tv network routes (coaxial cable) . . . microphones -will try to live up to its title, color and monochrome available to cities on literally. Planned for the Sept. 16 show (4 -5:30 p.m. EDT) is an attempted pickup of a tv signal

these routes . . . routes equipped for mono- from London, England, some 3,000-plus miles cities away from the pick up point at Riverhead, chrome only ... planned routes ... with N. Y. (Long Island). telecasting facilities . .. one station . . . two Barry Wood, executive producer of the program, is relying on a high point in sunspot ac- stations ... three stations ... four or more sta- tivity that lasts until about November. Should tions. the pickup fail-and Mr. Wood, who hates to admit failure, concedes it may not quite work in the September telecast- attempts will be Handsomely lithographed on stock suitable for made in each succeeding World telecast through framing as an office decoration ... as a useful November or until the transoceanic attempt is successful. working tool ... graphically brings all this in- Current plan is to pick up a British Broad- formation up to date listing tv stations on casting Corp. signal on two special television ... receivers. NBC's cameras will then photograph the air as of July 2, 1956. the screen with the signal microwaved to New York, from where the London-originated picture will be transmitted through the network. r Mr. Wood asserts "it can be done," pointing SINGLE MAP out that RCA managed to capture such an BROADCASTING TELECASTING image from England some 11 years ago when 1735 DeSales Street, N. W., Washington 6, D. C. sunspot activity was at its greatest. He is relying on today's improved tv equipment to repeat. `end TV MAPS to S In layman's language, the period of intensive sunspot activity sets up a gaseous ray blanket in the ionosphere (some 60-70 miles from earth) which then is less porous. Thus, in Moiled anywhere in a sense, the tv signal would "bounce" off the U. S. postage pre -paid "ceiling." What type of signal? Perhaps a dramatic show, says Mr. Wood, who will have 5-54.50 25-520.00 a man in London ready to set up a two -way 10- 8.50 50- 37.50 audio contact -and he hopes, visual, too -with 100-S70.00 Dave Garroway, World's host. They will intro- 5 enclosed Please bill duce the program then on the air in London.

Page 78 September 3, 1956 BROADCASTING TELECASTING MBS CHIEF MAKES APPEAL TO AFFILIATES President John Poor calls for In working out the new contract, Mr. Poor said, the affiliates' advisory committee felt the 'wholehearted cooperation reduction in option hours would "be of great and support' so system may assistance" to affiliates, while the network felt keep its 'firm intention' of stay- this provision "would be workable from the YOUR AM network standpoint only with the full and ing in network business. wholehearted acceptance of the contract by all MUTUAL President John B. Poor called upon the stations, and by the complete adherence to all MBS affiliates last week to give "whole- the affiliation contract terms by each station. BROADCAST hearted cooperation and support" in order that "This," he continued, "is an absolute, neces- Mutual may make good on its "firm intention" sary requirement in order that the network be of staying in the network business. given the opportunity of raising sufficient in- He went on a closed- circuit hookup Wednes- come from sales to national advertisers to day to emphasize to the 540 Mutual affiliates justify its continued existence. CONSULTANT the importance of their signing the new MBS "We must operate the network as a business. affiliation contracts, clearing time for network We have a contract which requires affidavits and orders, and generally cooperating with the net- clearance of programs. We cannot sell some- work in business -like fashion. Copies of his thing which we do not have. We can show the GIVES YOU talk also were being mailed to all affiliates. advertising industry that we can deliver the goods and do it better and faster than any Mr. Poor said Mutual has "streamlined" its other network. Five hundred forty stations should be operations and "without a doubt has the lowest an advantage, a tremendous advantage." and most efficient operating base of all the net- Mr. Poor said the works." But, he reminded, "the monies required problem of "clearance for GOOD ADVICE network orders" -which he had listed as to run on a break-even basis are substantial." He problem No. 2, after the problem of said Mutual has always plowed profits, when- "money" -"can and will be met by better programming ever they occurred, back into programming. as stated heretofore and by the full As a station -owner, he continued, Mutual knows cooperation of the stations in the matter of delivering the importance of a network affiliation and the time periods ordered by the in therefore has absorbed any losses network behalf incurred in of national sponsors." networking. Then he added: Problem No. 3, he said, is the new contract "At some point, however, this network must and its acceptance by stations. The contract, he dollar -wise relate these intangible values our pointed out, was devised by the affiliates' com- ...when he own station operation to the increasing oper- mittee and network officials, and "is a workable ating losses sustained by the network. We have one that will prove profitable for you as a sta- every firm intention of staying in the network tion operator." business, but in order to maintain this position But "time is of the essence," he added. "We recommends we must receive the whole -hearted cooperation ask you to clear our programs, to answer our and support of the affiliate group. We have to conference calls promptly, send in the affidavits take the position that each station must give a monthly, and above all, send in the new con- minimum amount of local time to the network tract." Stainless for national sale, in order to justify the financial Mr. Poor said that "although my remarks existence of the network...." concern Mutual, it is emphasized that our problems are common with those of the net- Reduces Network Option Time other works and differ only in degree. The problems Towers The new affiliation contract, slated to become of all the networks are basically the same." effective Nov. 1, substantially reduces the amount of network option time, but calls for stations to "pre-clear" certain hours for net- Katz Named VP, Head work sale. It also provides for affiliates to be paid in the form of programs as well as in cash. Of CBS Day Schedule Mr. Poor did not disclose how many affiliates already had signed the new forms, except that CBS-TV is to announce today (Monday) the "many" signed contracts have been received appointment of Oscar Katz, for the last five and "a great many more oral acceptances" have years the network's director of research, as vice been given. Nor would other MBS officials president in charge venture an estimate, pointing out that station of daytime programs. relations people were then in the field, con- In his new post, Mr. tacting stations, and that a count must await Katz, with CBS re- their return. Mr. Poor said he realized that search since 1938, many have not executed and mailed the new will report to Hub- contracts "due to the pressure of other busi- bell Robinson Jr., ness." However, he emphasized: executive vice presi- Write for descriptive literature "Commitments must be made by us now, not dent in charge of 30 days from now. Program options must be programs. exercised now. Sales campaigns must be started Rising importance a7ta ar8legS, 111lC of daytime tv for without further delay and all necessary action NORTH WALES PENNSYLVANIA must be taken immediately to augment and set the networks was the entire plan in motion in order to assure its stressed by Mr. Rob- success." inson as an "in- KATZ creasing challenge" in programming which, he said, "calls for creative planning and new techniques." Mr. Katz is fitted for this aspect because of his years IIMMIECELM "of intensive study and An issue of the monthly Clipper is yours to familiarity with viewing use without cost. You can create sparkling habits and audience preferences," according to layouts for printed matter with scissors and Mr. Robinson. paste pot. No obligation. Address... Mr. Katz advanced to assistant director of MULTI -AD SERVICES, INC. the network's research in November 1942, moved up to Box 806 -0 Peoria, Illinois associate director, and later became head of the research department. BROADCASTING TELECASTING .41September 3, 1956 Page 79 NETWORKS

AFFILIATES TO GET CBS -TV Affiliates Board To Meet in Colorado Springs RADIO PREVIEW CBS BOARD meeting of CBS Television Affiliates More than 100 stations ex- Assn. was set last week for this Thursday and annual Friday at Hotel Broadmoor, Colorado Springs. pected to attend third Emphasis will be placed on CBS -TV's fall pro- meeting next Monday in N. Y. gram schedule, promotion and sales plans and THIRD annual meeting of the CBS Radio Af- discussion of "mutual problems." filiates Assn. will be held at the Hotel Pierre in C. Howard Lane, KOIN -TV Portland, Ore., New York next Monday and Tuesday with is chairman of the affiliates board. Other mem- executives of more than 100 stations expected bers to attend: Paul Adanti, WHEN -TV Syra- to attend. Topping the agenda will be a pre- cuse; Richard Borel, WBNS -TV, Columbus, view and discussion of CBS Radio's plans for Ohio; Glenn Marshall Jr., WMBR -TV Jackson- the coming season. ville, Fla.; T. B. Lanford, WJTV (TV) Jackson, Miss.; C. Bruce McConnell, WISH -TV Indian- the meeting are Arrangements for currently apolis; William B. Quarton, WMT-TV Cedar Radio being completed by members of the CBS Iowa; Clyde Rembert, KRLD -TV Dal- and network Rapids, Affiliates convention committee las; James Russell, KKTV (TV) Colorado executives. The committee is headed by F. C. Springs. Representing CBS -TV's Extended Sowell of WLAC Nashville and includes Ken- Market Plan stations will be Frank E. Busby, yon Brown, KWFT Wichita Falls, Tex.; (FM) Richmond, WTVY (TV) Dothan, Ala., and Rex Howell, Charles Caley, WMBD Peoria, Ill.; Maxim WMGB and WCOD owned and operated by Havens & Mar- KFXJ -TV Grand Junction, Colo. Ryder, WBRY Waterbury, Conn.; Worth CBS -TV executives to attend include J. L. tin Inc., will join ABC Radio as affiliates Kramer, WJR Detroit; Arnold Schoen, WPRO Van Volkenburg, president; Merle Jones, exec- 1, jointly last week Providence; John M. Rivers, WCSC, Charles- Oct. it was announced utive vice president; William B. Lodge, vice WCAU ton, S. C., and Donald W. Thornburgh, by Wilbur M. Havens (I), president of the president in charge of general engineering; Philadelphia. stations, and Ernest Lee Jahncke Jr., (r) William H. Hylan, vice president in charge of Among highlights of the first day will be an ABC's vice president and assistant to the network sales; Herbert V. Akerberg, vice presi- address by Dr. Frank Stanton, CBS Inc. presi- president. Walter A. Bowry Jr. also was dent in charge of station relations; Alfred J. dent. Other first day speakers will be Arthur present at the signing. The ABC affilia- Scalpone, vice president in charge of network Hull Hayes, CBS Radio president; Sig Mickel - vice tion of the two stations is the second one programs, Hollywood; Ralph Hardy, presi- son, CBS vice president in charge of news and dent of CBS Inc., Washington, D. C.; Oscar for Havens & Inc. this year. Its public affairs; Howard G. Barnes, vice presi- Martin Katz, vice president in charge of daytime pro- dent in charge of network programs; John WTVR (TV) Richmond recently became an grams; John Cowden, operations director, ad- Karol, vice president in charge of sales; Ralph ABC -TV affiliate. vertising and sales promotion, and Edward P. Hardy, CBS Inc. vice president; Jules Dundes, Shurick, national director of station relations. in charge of advertising and pro- vice president the Kirby Stone Quartet, Enid Mosier and the who is board chairman motion; Mr. Brown, Trinidad Steel Drummers, and Ray Block and CBS Affiliates Assn. and Carroll Dixie Network Names Cecil of Radio his orchestra. of news and sports for the Hanson, coordinator On the eve of the convention this Sunday, Vice President for Radio the talks, the network. During Mr. Hayes and William A. Schmidt Jr., CBS -57 sales, programming, promotion and JACK CECIL, manager of the Dixie Network's for 1956 radio vice president in charge of station rela- advertising will be revealed. WDXN Clarksville, Tenn., has been named tions, will play host to members of the associa- vice president of the network in complete Panel to Meet Tuesday tion's board of directors at an informal dinner. charge of its radio Three new directors will be installed during stations. A radio broadcasting panel will meet during the dinner. They are Robert Tincher, WNAX Mr. Cecil, who the second day of the meeting to discuss specific Yankton, replacing Mr. Brown, and H. J. joined the Dixie Net- prob- local sales, programming and promotion Chandler, KFLW Klamath Falls, Ore., replacing work in 1948, has lems. The panel will consist of Mr. Sowell Saul Haas, KIRO Seattle. managed WTPR as moderator; J. Frank Jarman, WDNC Dur- A new chairman of the board and three new Paris, Tenn., and ham, N. C., representing management; Kath- directors -at -large will be elected at a closed has been general erine Peden, WHOP Hopkinsville, Ky., repre- meeting earlier on Sunday. The new members stations, sales manager for senting sales; Art Schofield, Storer will not take office until association meetings the company, during representing promotion, and Sam Gofford, open the next day. which time he WHAS Louisville, representing programming. Other board members scheduled to attend the opened WDXE On Monday evening a banquet and enter- dinner are: Mr. Sowell, who is vice chairman Lawrenceburg, Tenn. tainment program will be held in the grand of the association; Mr. Ryder, secretary- treas- Other stations in ballroom of the Pierre. CBS star Robert Q. urer; George D. Coleman, WGBI Scranton; MR. CECIL the Dixie Network Lewis will serve as master of cermonies, with Mr. Thornburgh; Mr. Rivers; Mr. Caley; Mr. are WDXI Jackson, entertainment provided by entertainers Sam Kramer; George B. Storer, Storer Broadcasting WENK Union City, WTPR- AM -FM, WDXL Levenson, Don Cornell, Dolores Hawkins, Corp., and Frank P. Fogarty, WOW Omaha. Lexington, all Tennessee, and WCMA Corinth, Miss. The network also owns WDXI -TV Jackson.

NETWORK PEOPLE Richard B. Groome, assistant controller, MBS, TEXAS since 1945, named controller of network, succeeding George Ruppel, elected vice president GOES and treasurer. Jim Mills, Chicago advertising agency head and radio-tv performer, suspends his agency Sept. 1 to join NBC. He maintains program devel- GATES opment firm at same address under name of Jim Mills Productions. Victor Wolfson, freelance author and tv writer, to associate producer, CBS -TV's Climax series. Gene Rouse, former ABC news and program director, died of cancer Aug. 26 in Visalia, Calif. He had been with Visalia Times -Delta MOST AM BROADCAST TRANSMITTERS IN USE for past ten years. Page 80 September 3, 1956 BROADCASTING TELECASTING way you can really EDUCATION The ONLY

New York State to Begin of radio for the Broadcasting and Film Corn- mission of the National Council of the REACH... Closed- Circuit Instruction Churches of Christ in the U. S. A.; Evans Nord. general manager of KELO -AM -TV all of this rich PLANS were announced last week for an Oct. t Sioux Falls, S. D., and Dr. Ralph M. John- of New first experiment in Central Texas start York State's son. associate general secretary of the Ameri- C educational closed -circuit television, designed to can Baptist Convention. Market is wit teach pupils, improve and expand teacher - Director of the workshop was Frederick training programs and provide a method of L. Essex. secretary of the radio and television is- meeting increased enrollments. n Details of the state's experiment in tv were department of the convention. announced by Dr. James E. Allen Jr., state commissioner of education, who said a contract Methodist Church Schedules has been signed with Master Video Systems Inc., New York, for closed- circuit systems to be in- Conference on Radio, Video stalled at state teachers colleges in Albany and Brockport, and in high schools in Hempstead THE Television, Radio and Film Commission and Levittown, L. I. Mr. Allen revealed the state of the Methodist Church, Nashville, Tenn., M will rent, rather than buy, closed- circuit equip- will play host Oct. 9 -11 to 120 men who have It's the long reach that counts) ment at a total cost of $179,000 for the period direct responsibility for the church's use of Get over 158,126 TV Homes* between Oct. 1, 1956, and April 30, 1958. The radio and television in their respective areas. with KTBC -TV and over cost will be financed out of a $200,000 appro- Highlights of the conference will include $782,517,000 E B. l. priation to the state education department. discussion of a proposed four -year program 'May I. 1956 "Who), or Partial Coverage, Dr. Allen explained that, under the plan, high for the Methodist Television Ministry, produc- Sales Management, 1956 school students will be able to receive instruction of additional programs of The Way se- tion from outstanding instructors at the colleges, ries. production of a children's series, and KTBC'S radio voice and college students in the state schools will be training of local church leaders for wider use REACHES 62 Central Texas able to observe high school pupils being in- of television facilities. counties ... but rates are based on ONLY 20 counties structed. Two-way audio systems are being in- of Austin's Trade Area! stalled so that lower-school pupils and teacher trainees can ask questions and receive answers. Franklin Wins Fellowship More than three years ago the education department and the New York State Board of GARY S. FRANKLIN, newsman at WTAR -TV Norfolk, Va., has been awarded a Johns Hop- KTBC Regents proposed a plan calling for a network kins U. graduate study fellowship in the field of educational tv stations at a cost of several CHANNEL 7 590 kc RADIO million dollars. A commission appointed by of television news. CBS NBC ABC CBS 316 kw MAX. 5.000 wafts (Lsl Thomas E. Dewey, then governor, rejected the The fellowship is provided by WAAM (TV) Baltimore and under its terms, Mr. Franklin plan as too costly and impracticable. AUSTIN. TEXAS will receive 10 months of study beginning Sept.

I and financed to the extent of $6,000. He has Represented Nationally by College Courses Scheduled been given a leave of absence from his work lla Pa al H. Raymer Co., Inc. Over WTTW (TV) Chicago at WTAR -TV. WTTW (TV), Chicago educational tv station, EDUCATION SHORT *MN will offer tuition free college credit courses by U. of Southern California, L. A., has com- television to the general public starting Sept. 12. pleted series of 13 half-hour radio programs, To be telecast by the Amundsen, Crane, Fifty Years of Growth, tracing advances in Wilson and Wright branches of the Chicago communications, transportation, and city plan- WHBF City Junior College, the courses wí11 include ning and treating current national economic general biology, freshman English, social science coverage area are was made on $5,000 grant E. and national government. problems. Series from Educational Tv & Radio Center, Ann According to Dr. Benjamin C. Willis. general Arbor and will be distributed by National 1,102,500 superintendent of Chicago schools, it is antici- Assn. of Education Broadcasters. pated that the program will be expanded over people with a three -year period until the entire basic offering an EBI per capita of of the City Junior College will be available to EDUCATION PEOPLE the televiewer. John B. Buckstaff, producer- director, WTVN- TV Columbus, Ohio, to Illinois Institute of $1627 Discussions On Programming Technology, Chicago, as supervisor of radio They're able to spend 1 and s/i billion and television succeeding Kirk H. Logie, re- IS. M. Buying Px .ver) Highlight Baptist Workshop signed to join NBC, Chicago. CBS FOR THE TECHNIQUES of local religious radio and The Rev. Daniel E. Power, S.J., history and television programming were discussed at the government professor, Georgetown U., Wash- third annual radio -tv workshop held last week ington, appointed director of public relations. at the American Baptist Assembly, Green He is vice -chairman of executive committee of Lake, Wis. Greater Washington Educational Television Speakers included Benjamin Wilbur, director Assn. Robert J. Avery, former public relations director, named director of university news service.

Robert C. Rowe, for past three years assistant producer- coordinator for Michigan State U.'s STARK tv education program, appointed consultant on HOWARD E. education to New York State Education Dept. FINANCIAL CONSULT in Albany. 'SOWS aad O TS and TELEVISION MIN RADIO Ralph T. Voight, former engineer, WTHI -TV EL 5.0405 Terre Haute, Ind., to engineering staff of educa- STREET 50 EAST 58th tion station WHYY -TV Philadelphia. 22, N. Y. NEW YORK Wallace L. Hutchinson, Weed & Co., Robert ROCK ISLAND. C. Livingston, NBC, and Elder Preiss, Al Preiss All Inquiries Confidential & Assoc., to instruct evening classes in tele- communications at U. of Southern California. REPRESENTED BY AVERY-NNW/EL BROADCASTING TELECASTING September 3, 1956 Page 81 INTERNATIONAL expert tv lighting Canada Advertising Rises 13.5% in '55 ADVERTISING and other services handled by low cost Canadian advertising agencies in 1955 in- ... creased 13.5% in value to a record of $177,- 240,000 from $156,163,000 in 1954, according flexible to a report of the Dominion Bureau of Sta- tistics, Ottawa. Gross revenue rose nearly 13% to $27,690,000 from $24,579,000, and One of the largest suppliers of net revenues before taxes increased 19% to temporary lighting facilities $2,772,000 from $2,338,000. The number of advertising agencies in- anywhere in the U. S. and creased to 104 from 91, commissionable bill- Canada. ings to $174,925,000 from $154,467,000, market surveys and other research to $391,000 from $328,000, and other fees to $1,925,000 Rental equipment Service in- from $1,368,000. Gross revenues on commis - cludes installation and removal sionable billings increased to $26,469,000 from $23,230,000. Gross revenues from market at one low cost. surveys, other research and other fees declined to $1,221,000 from $2,350,000. free estimates Tv Households in Canada

Write for Free Near Two Million Mark Catalog of Equipment AN estimated 1,962,600 out of 4,007,900 households in Canada have television, according to a field survey made by the Bureau of Broadcast Measurement, Toronto. The estimate shows 851,500 tv households JACK A. FROST in Ontario, 607,600 in Quebec province, 174,- 300 in British Columbia, 85,700 in Alberta, 81,300 in Manitoba, 64,000 in Scotia, Department BT Nova 44,000 in Saskatchewan, 40,600 in New Bruns- 234 Piquette Ave. wick, 11,700 in Newfoundland, and 1,900 on Detroit 2, Michigan Prince Edward Island. By BBM city areas, largest number of tv households are in Montreal with 282,480, To- ronto with 249,830, Vancouver 122,950, and Winnipeg 63,090. El Salvador Tv Station Plans Start This Month ADVENT of television in El Salvador is scheduled for early September when YSEB -TV San Salvador (ch. 6) plans to go on the air, it has been announced by Boris Eserski, general manager of the station. Mr. Eserski said test programming conducted by YSEB -TV in mid-August spurred the sale of more than 1,200 tv receivers in one week. He expressed the view that there will be more than 7,000 tv homes in El Salvador by the time YSEB -TV goes on the air. Caribbean Net- works Inc., New York, is sales agent. CBLT (TV) Increases Power CBLT (TV) Toronto, Ont., on Aug. 27 moved from ch. 9 to ch. 6 and increased power from 25.6 kw to 100 kw. CBLT was the second station to go on the air in Canada in Septem- ber 1952. The station has been operating on ch. 9 on a temporary antenna for the past three to stop months while a new three bay bat-wing Cana- invites you dian General Electric antenna was put on its cordially 450 foot tower. Antenna is 491 feet above B t ers offices `",hen headquatt ground level, in downtown Toronto. The new by its The address transmitter also is Canadian General Electric, 5 kw air -cooled with 35 kw water -cooled in Washington. amplifier. DeSales - opposite is 1715 Maygowret INTERNATIONAL PEOPLE the Geoff Gordon, editor of Radio, staff magazine of Canadian Broadcasting Corp., Ottawa, Ont., named supervisor of information at CBC Otta- wa headquarters. Bob Whelan, formerly of CKBI Prince Albert, Sask., succeeds him as Radio editor. Victor A. Peers, general manager, Granada Tv Network Ltd., appointed director of company. Page 82 September 3, /95 6 BROADCASTING TELECASTING A monthly situation report on present and planned tv stations sr TELESTATUS and television network shows

September 1956 LITTLE ROCK- DENVER- KARK -TV (4) NBC: Petry; 159.904: N; $450 .- KRTV (9) ABC; Peters, Griffin, Woodward: Total U. S. Stations on Air: 478 KTHV (11) CBS- Branham; 177,930; N: $450 382.652; $650 KATV (7) (Commercial: 456; Educational: 22) (See Pine Blurt) KLZ -TV (7) CBS: Katz: 382.652; N; $700 PINE BLUFF- KOA -TV (4) NBC; NBC Spot Sis.; 382,652; N; Total Cities with Tv Stations: 303 KATV (7) ABC; Avery -Knodel; 156.300; N; $450 $650 10. -TV 1 TEXARKANA- KRI14 *R) KTVR (2) Total To Homes: 35,000,000 KCMC -TV (6) (See Texarkana, Tex.) Hoag -Blair; 382.652; N; $500 (U. S. Census Bureau, February 1956) GRAND JUNCTIONt- CALIFORNIA KREX -TV (5) NBC, CBS, ABC; Holman; 18,500; BAKERSFIELD- $120 KBAK -TV (29) ABC. CBS; Weed; 100,000; $300 MONTROSE- HOW TO READ THIS LISTING KERO -TV (10) NBC, CBS; Hollingbery; 171,000: KFXJ-TV (10) 2/23/56 -Sept. (Satellite N $500 KREX -TV of Each station or grantee is in Grand Junction) listed the BERKELEY (SAN PUEBLO- city where licensed. FRANCISCO) - KQED ( *9) KCSJ-TV (5) NBC; Pearson; 56,983; $150 Triangle ( ): station on air with reg- CHICO- CONNECTICUT ular programming. Date of grant is KHSL -TV (12) CBS, ABC; Avery -Knodel; 70,- BRIDGEPORT- 900; $250 WICC shown for permittees, followed by CORONAt- (43) ABC; Young; 72.340; $200 planned starting date when WCTB ( *71) 1/29/53- Unknown known. KCOA (52) 9/16/53- Unknown HARTFORD- Channel number is in parentheses, fol- EUREKA WGTH -TV (18) CBS: H -R: 360.000; $500 lowed by national network affiliations KIEM -TV (3) CBS, ABC, NBC; Hoag -Blair; WCHF ( *24) 1 /20 /57- Unknown and sales representatives, sets 32,000; $250 WTIC -TV (3) 7/25/56 (construction prohibited estimated until cnmpletion of in FRESNO- deintermixture rulemak- coverage area and station's highest ). KaFRE -TV (12) CBS; Blair; 252,300; N. LF. LS; log) NEW BRITAIN- one -time hourly rate. KJE0 WKNB -TV Set figures are provided by stations. O (47) ABC; Branham; 178,000; N. LL, LS; (30) NBC: Bolling; 373.596; N; $500 KM00 NEW HAVENt- Queries on set figures should be directed J -TV (24) NBC; Raymer; 178,000; LF. LS: N. WNHC -TV (8) ABC, CBS; Katz; 948,702; to stations. $550 LS: $800 N, LF. KBID -TV (53) See footnote WELT Asterisk ( *): non-commercial outlet. -TV (59) H -R; 6/24 /53- Unknown LOS ANGELES NEW LONDONt- Dagger (t): not interconnected. KABC -TV (7) ABC; Katz; 2,511,895; $2,000 WNLC-TV (26) 12 /31 /52- Unknown Data on station color equipment: N, KCOP (13) Petry; 2,511,895; $L250 NORW1CHt- KHJ -TV (9) H -R; 2,511.895; N; $1.200 WCNE ( *63) equipped for network color; LS, local KNXT (2) CBS; CBS Spot Sis.; 2,511,895; N, LS, 1/29/53- Unknown colo- slides; LF, local color film; LL, LF, LL: STAMFORDt- WSTF (27) 5 local live color. KRCA (4) NBC; NBC Spot Sls.; 2,511,895; N, LS, /27 /53-Unknown I .F': $3.000 WATERBURY- KTLA (5) Raymer; 2,51L895; N, LS, LF. LL; WATR -TV (53) $1.500 ABC; Stuart; 217,554; $200 KTTV (11) Blair; 2,511,895; $2,000 DELAWARE ALABAMA KBIC -TV (22) 2 /10 /52- Unkown WILMINGTON- ANDALUSIAt- MODESTOt- WPFH (12) NBC: Raymer; 2.051.000; N. WAIQ (*2) KTRB-TV (14) 2/17/54- Unknown $1.000 LS, LF; BIRMINGHAM- OAKLAND (SAN FRANCISCO) - DISTRICT OF COLUMBIA WART (13) NBC, ABC; Blair; 366.400; N; $800 Channel Two Inc. (2) Initial Decision 6/20/58 WASHINGTON- WBIQ (*10) WBRC -TV (6) CBS; Katz; 366,400; N; $800 BEDDING- WMAL-TV (7) ABC: H -R; 51.200 WJLN (48) 12/10/52- . KVIP 17) NBC; Branham; $225 WRC -TV (4) NBC; NBC Spot Sls.: 754,000; -TV Unknown 21 25n N: DECATURt- SACRAMENTO WTOP -TV (9) CBS: CBS Spot Sie.; 704,300; WMSL-TV (23) NBC, CBS; McGillvra; 32,300; KBET -TV (10) CBS; H -R: 366,550; N, LF, LS; LS: $1,800 N. $1 au $700 WTTG (5) Raymer; 700.000: 5600 DOTHAN- KCCC -TV (40) ABC; Weed; 190,000: $450 WOOK -TV (14) 2 /24 /54- Unknown WTVY (9) CBS; ABC; Young; 37,200; N; $150 KCRA -TV (3) NBC; Petry: 354.401; N, LF. LS; . $750 FLORIDA MOBILE- KGMS -TV (46) 3/2/56- Unknown WALA -TV (10) NBC, ABC; Headley-Reed; DAYTONA BEACH}- 192.000; N; $450 SALINAS (MONTEREY) - WESH -TV (2) Petry; 60.000; N; $200 WKRG -TV (5) CBS; Avery- Knodel; 167,000; KSBW -TV (8) CBS, ABC. NBC; H -R; 110,879: FORT LAUDERDALE- N. $450 $350 WITV (17) ABC; Forjoe; 375,000; (also Miami); MONTGOMERY- SAN DIEGO- 5500 .. WCOV -TV (20) CBS, ABC; Raymer; 78,600; N; KFMB -TV (8) CBS; Petry: 418.997; N: $900 FORT MYERSt- 5200 . KFSD -TV (10) NBC, ABC; Katz; 418,997; N: WINK -TV (11) CBS, ABC; McGillvra; 23.500; WSFA -TV (12) NBC; Katz; 141,653; N; $450 $850 $15n MUNFORDt- SAN FRANCISCO- FORT PIERCEt- WTIQ ( *7) KGO-TV (7) ABC; Blair; 1.263.097; $1,700 WTVI (19) 4/19/55- Unknown SELMAt- KPIX -TV (5) CBS: Katz; 1263.097: N. LS: $1.700 JACKSONVILLE- -TV NBC; Griffin, WSLA (8) 2/52/54- Unknown KRON (4) Peters, Woodward; WJHP -TV (36) ABC, NBC; Petry; 98.896; N; 1.263.097; N. LS, LF. LL; $1.500. $200 ARIZONA KSAN -TV (32) Stars National: 325.000: $225 WMBR -TV (4) CBS. ABC; CBS Spot Sls.; 367,- KBAY -TV (20) 3/11/53- Unknown (granted STA 238: N; FLAGSTAFF $700 - 9/15/54) WQIK -TV (30) Stars National; 8 KOLF-TV (9) /12/53 -Unknown 5/29/56-Unknown SAN JOSEt- Jacksonville Bcstg. Corp. (12) Initial Decision MESA (PHOENIX)- KNTV (11) Bolling; 140,000; $250 4/4/55 KVAR (12) NBC; Rayner; 148,880; N; $450 SAN LUIS OBISPO- MIAMI- PHOENIX - KVEC -TV (6) ABC, CBS; H -R; 102,966; $200 WCKT (7) NBC; NBC Spot Sls.; $950 KOOL -TV (10) CBS; Hollingbery; 175.000; N: WGBS -TV (23) Katz; 278,869; N; 8350 SANTA BARBARA 2500 - WTHS -TV I *2) K HO -TV (5) Katz; 143,880; N; KEYT (3) ABC, CBS, NBC; Hollingbery; 227; WTV.T (4) CBS. ABC: Peters. Griffin. Wood- KTVK (3) ABC; Weed; 175.000; N. LF, LS; $400 918; $450 ward; 374000; N, LL, L.F. S; $1,000 TUCSON STOCKTONt- WITV (17 I See Fort Lauderdale - WMFL (33) KD30WOI-TV (9) Headley -Reed; 89.500; N, LE% LS; KOVR (13) Avery -Knodel; 1,237,872; $800 12/9/53- Unknown . BEACH-. TULARE (FRESNO)- MIAMI KOPO -TV (13) CBS; Hollingbery; 58.839; $300 KVVG (27) 150,000; $325 WKAT Inc. (10) Initial Decision 3/30/55 KVOA -TV (4) NBC, ABC; Branham; 55,400; ORLANDO- $300 COLORADO ). WDHO -TV (6) CBS. ABC, NBC; Hoag YUMA- -Blair; COLORADO SPRINGS 165,000 N; $300 KIVA (11) CBS NBC; Raymer; 30,000; $200 - WEAL -TV (18) 9/21/55- Unknown KYAT (13) 1/25/56- Unknown KKTV (11) CBS ABC; Bolling; 68820; $250 Inc. (9) KRDO -TV (13) NBC; Pearson; 44,O0ó; $175 WORZ Initial Decision 8/10/55 ARKANSAS PANAMA CITY- WJDM (7) ABC. CBS, NBC; Hollingbery; 30,100; EL DORADO- $150 KRBB (10) NBC, ABC: Pearson; 47,500; $200 ¿, SAVE this monthly TELESTATUS section PENSACOLA- FORT SMITH- WEAR -TV (3) ABC, CBS; Hollingbery; 152,000; .- KFSA -TV (22) NBC, ABC, CBS; Pearson; 40,- which is perforated for your convenience. N; $300 600; $200 Additional copies are available. Write WPFA -TV (15) See footnote KNAC -TV (5) Rambeau; 6/3/54- Unknown Readers Service Dept., BROADCASTING ST. PETERSBURG- HOT SPRINGS - WSUN -TV (38) ABC; Venard; 215,500; $400 KSPS (9) 2/16/56- Unknown TELECASTING, 1735 DeSales St., N. W., TAMPA- JONESBOROt- Washington 6, D. C. .- WFLA -TV (8) NBC; Blair; 319,542; N, LF, LS; KBTM-TV (8) 1 /12 /55-Unknown $600 BROADCASTING TELECASTING September 3, 1956 Page 83 URBANAt- HENDERSON (EVANSVILLE, IND.)- WILL-TV (12) * . WEHT (50) CBS; Young; 100,507; N; $400 LEXINGTONt- INDIANA WLEX -TV (18) NBC, ABC. CBS; Bolling; $190 war TELESTATUS ANDERSONt- WLAP-TV (27) 12 /3 /53- Unknown WCBC-TV (61) 3 /16 /56- Unknown LOUISV ILLE- BLOOMINGTON- WAVE -TV (3) NBC, ABC; NBC Spot Slat.; 506.- WTTV (4) ABC, NBC; Meeker; 647,781 (also In- 966; N; $1,025 WTVT (13) CBS; Katz; 330,000; N, LF, LS; $600 dianapolis); N; $800 WHAS -TV (11) CBS; Harrington, Righter & WEST PALM BEACH- ELKHART (SOUTH BEND)- Parsons (last reported set count in July 1952 . WEAT -TV (12) ABC, CBS; H -R; 90,000; $225 WSJV (52) ABC; H -R; 215,814; $300 was 205,544); N; $1,000 WJNO -TV (5) NBC, CBS; Venard; 297,015; $275 EVANSVILLE- WQXL -TV (41) Forjoe; 1/15/53- Unknown WIRK -TV (21) See footnote WFIE (62) NBC, ABC; Venard; 127,050; N; $350 WKLO -TV (21) See footnote GEORGIA WEHT (50) See Henderson, Ky. NEWPORTt- WTVW (7) Hollingbery; $600; 12/21/55- Septem- WNOP-TV (74) 12/24/53- Unknown ALBANYt- ber WALB -TV (10) ABC, NBC; Venard; 45,000; $200 O W EN SBORO- FORT WAYNE- WKYT (14) 3/14/56- Unknown ATLANTA- WKJG -TV (33) NBC; Raymer; 148,064; N; $450 PADUCAHt- N.. WAGA -TV (5) CBS; Katz; 578,000; N, LS, LF; WINT (15) See Waterloo Columbia Amusement Co. (6) Initial Decision $1,000 WANE-TV (69) 9/29/54- Unknown WLWA (11) ABC; WLW Sales; 551,000; $900 Bolling; 4/11/55 WSB -TV (2) NBC; Petry; 560,340; N, LS, LF; INDIANAPOLIS- LOUISIANA $1,000 WFBM -TV (6) NBC; Katz; 660,000; N, LL. LF. ALEXANDRIA- LS: $960 WETV (30) 3/21/56- Unknown * . KALB -TV (5) NBC, ABC, CBS; Weed; 126.400; WATL -TV (36) See footnote .WISH-TV (8) CBS; Bolling; 660,000; N; $1.200 WTTV (4) See Bloomington $250 AUGUSTA- Mid -West Tv Corp. (13) Initial Decision 6/7/55 BATON ROUGE- N- WJBF (6) NBC, ABC; Hollingbery; 188,207; N: ABC; Young; 104,000; $250 LAFAYETTE- *. WAFB -TV (28) CBS, N. WBRZ (2) NBC, ABC; Hollingbery; 165,117; N; 11- WRDW -TV (12) CBS; Branham; 184,400; $300 WFAM -TV (59) CBS, NBC; Rambeau; 115,750; $300 COLUMBUS- $200 WCNS (40) 7/19/56- Unknown *. WDAK -TV (28) NBC, ABC; Headley -Reed; 136,- MUNCIE- LAFAYETTE- 959; N; $300 WLBC -TV (49) ABC, CBS, NBC; Holman, KLFY -TV (10) CBS; Venard; 72,000; $200 186,407; Walker; 107,250; N; $225 WRBL -TV (4) CBS, ABC; Hollingbery; LAKE CHARLES N: $400 PRINCETONt- KPLC -TV (7) NBC, ABC; Weed; 101,384; $250 MACON- WRAY-TV (52) See footnote KTAG (25) CBS; Young; 62,640; $150 WMAZ -TV (13) CBS, ABC: NBC (per program SOUTH BEND (ELKHART)- 117,778; N: $300 MONROE- basis); Avery -Knodel; WNDU -TV (46) NBC; Petry; 186,000; N, LL, KNOE -TV (8) CBS, ABC, NBC; H -R; 300,200; WOKA (47) See footnote LS; $500 N; $400 ROMEt- WSBT -TV (34) CBS; Raymer; 206,363; N; $400 KLSE (13) 12/14/55-Unknown WROM -TV (9) McGillvra; 174,330; $150 TERRE HAUTE- NEW ORLEANS- SAVANNAH- * . WTHI -TV (10) CBS, ABC, NBC; Bolling; 180: WDSU -TV (6) ABC, CBS, NBC; Blair; 397,191; *. WSAV -TV (3) NBC. ABC; Hoag -Blair; 150,501; 920; N; $400 N. LF, LL; $900 N; $278 WATERLOO (FORT WAYNE)- WJMR -TV (20) CBS, ABC; Weed; 157,782; N; 153,- WTOC -TV (11) CBS, ABC; Avery- Knodel; WINT (15) CBS, ABC; H -R; 139,625; N; $300 WC00 142; N; $250 KG (26) Gill -Perna; 4/2 /53- Unknown THOMASVIUEt (TALLAHASSEE, IOWA WWL -TV (4) 7/13/56 (Construction prohibited until completion of rule mak- , WCTV (6) CBS, NBC, ABC; Hoag -Blair; 82,889; AMES- deintermixture $250 ing.) WOI -TV (5) ABC; Weed; 325,000; N; $500 WYES 08) 2/17/56- Unknown IDAHO CEDAR RAPIDS- SHREVEPORT- *. KCRG (9) Hoag -Blair; 325,977; N; BOISEt- -TV ABC; O- KSLA-TV (12) ABC, CBS; Raymer; N; 166,000; KBOI -TV (2) CBS; Peters, Griffin, Woodward; WM25 $400 65,600; $200 T -TV (2) CBS; Katz; 216,678; N; $625 KTBS -TV (3) NBC, ABC; Petry; 249,695; N; KIDO -TV (7) ABC, NBC; Hoag -Blair; 53,200; DAVENPORT (MOLINE, ROCK ISLAND)- $400 $250 WOC -TV (6) NBC; Peters, Griffin, Woodward: MAINE IDAHO FALLSt- 317,902; N; $800 BANGOR- -TV (3) CBS, ABC, NBC; Gill -Perna; 54,- MOINES . WABI -TV (5) ABC, NBC; Hollingbery; 98.000: KID DES - $300 321; N; $200 KRNT -TV (8) C2S; Katz; N; $700 WTWO (2) CBS; Venard; $250 LEW ISTONt- N . WHO -TV (13) NBC; Peters, Griffin, Woodward; KLEW -TV (3) CBS, ABC, NBC; Weed; 21.000: 284,500; N, LF, LS; $700 LEWISTON- $150 (satellite of KIMA -TV Yakima, Wash.) KGTV (17) See footnote WLAM-TV (17) See footnote POCATELLOt- FORT DODGE - POLAND SPRING- KSEI-TV 4/25/56- KQTV (21) NBC; Pearson; 42,870; $150 WMTW (8) CBS, ABC; Harrington, Righter & (6) Unknown Parsons; 250,000; $400 TWIN FALLSt- MASON CITY - KGLO -TV (3) CBS; Weed; 135,932; $200 PORTLAND- KLIX -TV (11) CBS, ABC, NBC; Gill -Perna; *. WCSH -TV (6) NBC; Weed; 190,200; N: $400 21,000; $150 OTTUMWA- WGAN -TV (13) CBS; Avery- Knodel; 185.000: KHTV (13) 11 /9 /55-Unknown KTVO (3) (See Kirksville, Mo.) N; $400 SIOUX CITY ILLINOIS - PRESQUE ISLE- KTIV (4) NBC; Hollingbery; 187,743; N; $350 (8) LOOMINGTON- KVTV (9) CBS, ABC; Katz; 179,521; N; $425 WAGM-TV 3/27/56- Unknown 113,242; $200 *. WBLN (15) McGillvra; WATERLOO - MARYLAND CHAMPAIGN- KWWL-TV (7) NBC; Avery -Knodel; 324,866; BALTIMORE- *. WCIA (3) CBS, NBC; Hollingbery; 323,469; N: $500 *. WAAM (13) ABC; Harrington. Righter & Par- $800 KANSAS sons; 686,150; $1.100 CHICAGO- WBAL -TV (11) NBC; Petry; 686,150; N, LL, LS, CBS; CBS Spot Sls.; 2,300,000; ENSIGN - LF; $1,250 .. WBBM -TV (2) KTVC (6) 1/25/56- Unknown WMAR -TV (2) CBS; Katz; 686,150; N, LF, LS; N: $3,900 WBKB (7) ABC; Blair; 2,300,000; $2,400 GOODLANDf- 1,250 WGN -TV (9) Petry: 2,300,000; $1,800 KWGB-TV (10) 5 /11 /55- October; $200 WITH-TV (72) Forjoe; 12/18/52- Unknown WNBQ (5) NBC; NBC Spot Sls.; 2,300,000; N, GREAT BEND- WTLF (18) 12/9/53- Unknown LL, LS, LF; $4,000 . KCKT (2) NBC; Bolling; 176,097; N, LS; $250 SALISBURYt- WTTW (11) HUTCHINSON (WICHITA) - WBOC -TV (18) ABC, CBS; Headley -Reed; 55.- 1 Unknown 155; WHFC -TV (26) /8 /53- KTVH (12) CBS; H -R; 210,729; N; $575 $200 WIND -TV (20) 3 /9 /53-Unknown KAKE -TV (10) See Wichita MASSACHUSETTS WOPT (44) 2 /10 /54- Unknown KARD -TV (3) See Wichita BOSTON- DANVILLE- MANHATTANt- *. WBZ -TV (4) NBC; Peters, Griffin, Woodward; WDAN -TV (24) ABC; Everett - McKinney; 50,- KSAC-TV 08) 7/24/53- Unknown 1,420,106; N, LS, LF; $2,250 0000; $150 WGBH -TV (2) N, LL, LP, LS PITTSBURG- (7) -R; 1,420,106; N: DECATUR- s- KOAM -TV (7) NBC, ABC; Katz; 161,851; $300 WNAC -TV CBS. ABC; H ABC; Bolling; 190,000; $350 $2,600 WTVP (17) TOPEKA- WMUR -TV (9) (See Manchester, N. H.) EVANSTONt- *. WIBW -TV (13) CBS, ABC; Capper; 558,736; N; WXEL (38) 10 /12 /55- Unknown WTLE (32) 8/12/53 -Unknown $550 WJDW (44) 3/12/53 -Unknown HARRISBURGt- WICHITA (HUTCHINSON)- Greater Boston Tv Corp. (5) Initial Decision WSIL -TV (22) ABC; Walker; 30,000; $150 KAKE -TV (10) ABC; Katz; 260,000; N: $425 1/4/56 KARD -TV (3) NBC; Petry; 265,430; N, LF, LS; BROCKTONt- PEORIA- WHEF-TV (62) 7/30/53- (43) NBC; Headley -Reed; 244,420; N; Unknown . WEEK -TV KTVH (12) See Hutchinson CAMBRIDGE (BOSTON) KEDD - WTVH (19) CBS, ABC; Petry; 182,500; N; $450 (16) See footnote WTAO-TV (56) See footnote WIRL -TV (8) 6/27/56 (Construction prohibited KENTUCKY GREENFIELD- until completion of deintermixture rulemak- ASHLANDt- WRLP (58) 7 /5/56- Unknown (Satellite of ing.) WPTV (59) Petry; 8/14/52- Unknown WWLP Springfield, Mass.) QUINCY (HANNIBAL, MO.)- PITTSFIELDt- 1* WORM -TV (10) ABC, NBC; Young; 150,000; N; WMGT (19) ABC; Walker; $250 (Temporarily $200 off air because of wind damage; plans return QA -TV (7) See Hannibal, Mo. in September.) ROCKFORD- New TV Stations SPRINGFIELD- *. WREX -TV (13) CBS, ABC; H -R; 259,441; N; $400 *. WHYN -TV (55) CBS; Branham; 230,000; N; $400 WTVO (39) NBC; Headley -Reed; 116,000; $250 THE following tv WWLP (22) NBC, ABC; Hollingbery; 230,000; N, stations started regular LS; $500 ROCK ISLAND (DAVENPORT, MOLINE)- programming within the past month: WHBF -TV (4) CBS, ABC; Avery -Knodel; 289,- WORCESTER- $800 KAVE -TV (ch. 6) Carlsbad, N. M.; WWOR-TV (14) See footnote 084; N; WAAB -TV (20) Forjoe; 8/12/53- Unknown SPRINGFIELD- WBIR -TV (ch. 10) Knoxville, Tenn., and MICHIGAN *. WICS (20) ABC, NBC; Young; 103.580; $250 CHLT -TV (ch. 7) Sherbrooke, Que. WMAY -TV (2) 6/27/56 (Construction prohib- ANN ARBOR- ited until completion of deintermixture rule - * . WPAG -TV (20) Everett -McKinney; 31,000; $150 making.) Pearson WUOM -TV (26) 11 /4/53-Unknown Page 84 September 3, 1956 BROADCASTING TELECASTING BAY CITY (MIDLAND, SAGINAW)- BUTTET- ITHACAf- WNEM -TV (5) NBC, ABC; Headley -Reed; 312,- KXLF -TV (4) ABC; No estimate given; $100 WHCU-TV (20) CBS; 1/8/53-Unknown 555; N; $690 GREAT FALLSf- WIET (14) 1/8/53- Unknown CADILLAC- KFBB -TV (5) CBS, ABC, NBC; Hoeg -Blair; LAKE PLACIDf (PLATTSBURG)- WWTV (13) CBS, ABC; Weed; 381,894; $300 30,000; $150 WPTZ (5) NBC, ABC; Hoag -Blair; 142,000 (plus DETROIT- KALISPELLf- 350,000 Canadian coverage); $300 WJBK -TV (2) CBS; Katz, 1,600,000; N; $2,200 KGEZ-TV (8) 7/19/56- Unknown NEW YORK- WTVS 056) MISSOULAt- 11. WABC -TV (7) ABC; Blair; 4,730,000; $4,150 WWJ -TV (4) NBC; Peters, Griffin, Woodward; KGVO -TV (13) CBS, ABC; Gill- Perna; 26,660; WABD (5) Raymer; 4,730,000; N, LL, LF, LS 1,600,000; N, LF, LS; $2,000 $150 WXYZ -TV (7) ABC; Blair; 1,600,000; N; $1,800 WCBS -TV (2) CBS; CBS Spot Sls.; 4,730,000, N. CKLW -TV (9) CBC; Young; 1,568,000; $1,100 NEBRASKA LS, LF, LL; $8,000 (See Windsor, Ont.) HASTINGS - WOR -TV (9) WOR -TV Sls.; 4,730,000; $2,000 WBID -TV (50) 11 /19 /53- Unknown KHAS -TV (5) NBC; Weed; 71,992; N; $200 WPIX (11) Peters, Griffin, Woodward; 4,730,000; EAST LAN SINGt- HAYES CENTERt- $1,500 WKAR -TV ('60) KHPL -TV (6) (Satellite of KHOL -TV Hol- WRCA -TV (4) NBC; NBC Spot Sls; 4,730,000; FLINTf- drege) N, LS, LF, LL; $9,200 WATV (13) WJRT (12) CBS; Harrington, Righter & Par- KEARNEY (HOLDREDGE)- See Newark, N. J. sons; 5/12/54-October (13) WGTV (25) 8/14/52- Unknown KHOL -TV CBS, ABC; Meeker; 104,401 WNYC -TV (31) 5/12/54 -Unknown GRAND RAPIDS- (includes satellite KHPL -TV); N; $300 WOOD -TV (8) NBC, ABC; Katz; 568,420; N; LINCOLN- POUGHKEEPSIE- 1,175 ). KOLN-TV (10) ABC, CBS; Avery -Knodel; WKNY-TV (66) See footnote WMCIVI (23) 9/2 /54- Unknown ROCHESTER- KUON-TV IRONWOOD - 4('12) 10- WHAM -TV (5) NBC, ABC; Hollingbery; 365,000 WJMS-TV (12) 11/30/55- Unknown OMAHA - (plus 75,000 Canadian coverage); N; $800 KALAMAZOO- KMTV (3) NBC, ABC; Petry; 375,939; N, LL, s- WHEC-TV (10) CBS, ABC; Everett- McKinney; WKZO -TV (3) CBS, ABC. NBC; Avery -Knodel; LS, LF; $900 327,000; N; $700 602,090; N; $1,100 WOW -TV (6) CBS; Blair; 370,021; N; $850 WVET -TV (10) CBS, ABC; Bolling; 327,000 (in- LANSING- KETV (7) 4/27/56- Unknown cluding 31,500 Canadian coverage); N; $700 SC OTTSBLUFF WCBF -TV (15) 5 /10 /53- Unknown WJIM -TV (6) NBC, CBS, ABC; Petry; 446,000; f- KSTF (10) (Satellite of KFBC -TV Cheyenne, WROH (21) 7/24/52 -Unknown WTOM-TV (54) ABC; McGillvra; 60,850; $200 Wyo.) SCHENECTADY (ALBANY,TROY)- MARQUETTEf- NEVADA WRGB (6) NBC; NBC Spot Sls.; 495,360; N; WDMJ -TV (6) Weed $1,350 SAGINAW (BAY CITY, MIDLAND) HENDERSON (LAS VEGAS) -. SYRACUSE- WKNX -TV (57) CBS, ABC; Gili- Perna; 160,000: KLRJ -TV (2) NBC, ABC; Pearson; 30,000; N; WHEN (8) CBS, ABC; Katz; 378,000; N; $850 N; $375 $250 WSYR -TV (3) NBC; Harrington, Righter & Parsons; 457,770; N, LS, LF; $900 TRAVERSE CITY- LAS VEGAS - WHTV (43) 9/18 /52- Unknown ). WPBN -TV (7) NBC; Holman; 58,365; $144 KLAS -TV (8) CBS; Weed; 35,000; $250 KLRJ -TV (2) See Henderson UTICA- MINNESOTA KSHO -TV (13) Forjoe; 27,900; $200 WKTV (13) NBC, ABC, CBS; Cooke; 209,000; AUSTIN - RENO - N; $550 KMMT (6) ABC; Avery -Knodel; 115,126; $200 KOLO -TV (8) CBS. ABC, NBC; Pearson; 33,500; NORTH CAROLINA DULUTH (SUPERIOR, WIS.)- $300 KDAL -TV (3) CBS, ABC; Avery -Knodel; KAKJ (4) 4 /19 /55- Unknown ASHEVILLE- 127,500; $400 NEW HAMPSHIRE WISE -TV (62) CBS, NBC; Bolling; 40,000: $150 WDSM -TV (6) See Superior, Wis. WLOS -TV (13) ABC, CBS; Venard; 326,138; $400 WFTV (38) See footnote KEENET- WKNE-TV (45) CHAPEL HILLf- MINNEAPOLIS -ST. PAUL 4/22/53- Unknown WUNC -TV ('4) - MANCHESTER (BOSTON)- KMGM -TV (9) Branham; 630,000; $600 CHARLOTTE- KSTP -TV (5) NBC; Petry; 615,000; N, LS, LF; ). WMUR -TV (9) ABC, CBS; Forjoe; 1,127,959; $600 ). WBTV (3) CBS, ABC, NBC; CBS Spot Sls.; WCCÓ TV (4) CBS; Peters, Griffin, Woodward; 528,210; N, LL, LS, LF; $1,000 MT. WASHINGTONf- WQMC (36) See footnote N, LL: $1,475 WMTW (8) See Poland WTCN -TV (11) ABC; Katz; 650.000; $800 Spring. Me. Piedmont Electronics & Fixture Corp. (9) Initial KCTE -TV ('2) 6/20/56- Unknown NEW JERSEY Decision 8/2/55 ROCHESTER - ASBURY PARKf- DURHAM- KROC -TV (10) NBC, ABC; Meeker; 120,000; N; WRTV (58) See footnote ). WTVD (11) NBC, ABC; Petry; 264,847; N; $550 $250 ATLANTIC CITY- FAYETTE V ILLE f- MISSISSIPPI WOCN (52) 1/8/53- Unknown WFLB -TV (18) ABC, CBS, NBC; Young; 51,600; BILOXI }- WFPG -TV (46) See footnote $120 WVMI (13) Initial Decision 6/5/56 CAMDENT- GASTONIAt- COLUMBUSf- WKDN-TV (17) 1 /28 /54- Unknown WTVX (48) 4 /7 /54- Unknown WCBI -TV (4) CBS, NBC; McGillvra; $150 NEWARK (NEW YORK CITY)- GREENSBORO- HATTIESBU RG f- ). WATV (13) Fojoe; 4,730,000; $2,000 WFMY -TV (2) CBS, ABC; Harrington. Righter WDAM -TV (9) NBC, ABC; Pearson; $175 NEW BRUNSWICKf- & Parsons; 429,553; N, LF, LS $650 JACKSON - WTLV (19) 12/4/52- Unknown GREENVILLE- ABC; 155,000; $360 WJTV (12) CBS, Katz; NEW MEXICO WNCT (9) CBS, ABC; Hollingbery; 164,980; N; WLBT (3) NBC; Hollingbery; 175,000; N; $360 $350 MERIDIAN- ALBUQUERQUE - NEW BERNf- ). WTOK -TV (11) ABC, CBS, NBC; Headley - KGGM -TV (13) CBS; Weed; 75,500; $300 WNBE-TV (13) 2/9/55- Unknown Reed; 79.087; $250 KOAT -TV (7) ABC; Hollingbery; 71,260; $300 WCOC -TV (30) See footnote NOB -TV (4) NBC; Branham; 76,226; $300 RALEIGH- TUPELO- CARLSBAD- WNAO -TV (28) CBS, ABC; Avery -Knodel; 140,- ). WTWV (9) $150 KAVE 125; N; $325 -TV (6) Branham; $150 WRAL -TV (5) 6/27/58- Unknown MISSOURI CLOVIS- WASHINGTON- CAPE GIRARDEAU- KICA-TV (12) 2/23/56- Unknown ). WITN (7) NBC; Headley -Reed; 150,000; N; $325 KFVS -TV (12) CBS NBC; Headley -Reed; 155,- ROSWELL- 400; N; $400 WILMINGTON- KSWS -TV (8) NBC, ABC, CBS; Meeker; 34,687; .- WMFD -TV NBC. ABC, CBS: Weed; 94.600; COLUMBIA - $250 (6) KOMU -TV (8) NBC. ABC; H -R; 99,394; $250 $250 SANTA FE- W IN STON- SALEM- HANNIBAL (QUINCY, ILL.) KVIT (2) 1/25/56- Unknown KHQA -TV (7) CBS: Weed; 149,060; N; $250 WSJS -TV (12) NBC; Headley -Reed; 531,901; N; See Quincy, Ill. NEW YORK $550 WGEM -TV (10) WTOB -TV (26) ABC; Venard; 126,100; $200 JEFFERSON CITY - ALBANY (SCHENECTADY, TROY)- KRCG (13) CBS; Hoag -Blair; 100,946; $250 ). WCDA (41) CBS; Harrington, Righter & Par - NORTH DAKOTA JOPLIN- Sons; 200,000; N; $400 BISMARCK WTRI (35) - KSWM -TV (12) CBS; Venard; 115,000; N; $250 ABC; Venard; 215,000; $400 KBMB -TV (12) CBS; Weed; 24,000; N; $150 WPTR -TV (23) 6 /10 /53- Unknown KANSAS CITY- WTVZ (17) 7/24/52- Unknown KFYR -TV (5) NBC, ABC; Hoag -Blair; 31,050; KCMO -TV (5) CBS; Katz; 581,426; N; $1,200 $200 e-KMBC -TV (9) ABC; Peters, Griffin Woodward: BINGHAMPTON- WNBF-TV (12) CBS, ABC, DICKINSONf- 581,426; N, LS, LF, LL; $540 (half -hour) NBC; Blair: N; KDIX -TV (2) CBS; 5/9/56- October WDAF -TV (4) NBC; Harrington, Righter & 409,585; $800 Parsons; 581,426; N. LS, LF; $1,060 WINR -TV (40) 9/29/54- Unknown FARGO- WQTV (46) 8/14/52-Unknown WDAY -TV (6) NBC, ABC; Peters, Griffin. KIRKSVILLE- Woodward; 92,600; $400 KTVO (3) CBS NBC; Bolling; 228,358; N; $300 BUFFALO- WBEN -TV (4) CBS; Harrington, Righter & GRAND FORKS - ST. JOSEPH - Parsons; 670,540 (plus 663,446 Canadian cover- KNOX -TV (10) NBC; Rambeau; 37,000; N; $200 KFEQ -TV (2) CBS; Headley -Reed; 162,682; $350 age); N. LS, LF, LL; $800 MINOT- ST. LOUIS- WBUF (17) NBC; NBC Spot Sls; 152,500; $500 KCJB -TV (13) CBS, NBC, ABC; Weed; 29,000; ". KETC ('9) WGR -TV (2) ABC, CBS; Peters, Griffin; Wood- $200 KSD -TV (5) ABC, CBS, NBC; NBC Spot Sis.: ward; 548,020 (plus 577,137 Canadian cover- KMOT (10) 10/5/55- Unknown 932,126; N, LS, LF; $1,200 age); N; $950 WNYT -TV (59) 11/23/55- WILLISTON f- KTVI (36) ABC, CBS; Weed; 422,422; $400 Unknown 7/19/56- Unknown KWK -TV (4) CBS. ABC; Katz; N; $1,500 WTVF (23) 7/24/52- Unknown KUMV-TV (8) Great Lakes Tv Inc. (7) Initial Decision 1 ;31/56 VALLEY CITY- SEDALIAf- 123,000; N, LF, LS; KDRO -TV (6) Pearson; 57,000; $200 CARTHAGE (WATERTOWN)- ). KXJB -TV (4) CBS; Weed; WCNY -TV (7) CBS, ABC (NBC per program $440 SPRINGFIELD - basis); Weed; 84,619 (plus 118,840 Canadian OHIO KTTS -TV (10) CBS; Weed; 111,146; N; $250 coverage); $200 KYTV (3) NBC; Hollingbery; 102,519; N; $275 AKRON- ELMIRAT- WAKR -TV (49) ABC; Weed; 174,068; $300 MONTANA WTVE (24) ABC, NBC; Forjoe; 35,000: 5150 WSYE -TV (18) 4/4/56- September (Satellite of ASHTABULAf- BILLINGSf- WICA-TV (15) See footnote KOOK -TV (2) CBS, ABC, NBC; Headley -Reed; WSYR -TV Syracuse, N. Y.) 28,500; $150 HAGAMAN- CANTONf'- KGHL -TV (8) 11/23/55- Unknown e- WCDB (29) (satellite WCDA Albany, N. Y.) WTLC (29) 3/22/56- Unknown BROADCASTING TELECASTING September 3, 1956 Page 85 COMPARATIVE NETWORK SHOWSHEET SUNDAY MONDAY TUESDAY WEDNESDAY NBC ABC CBS NBC ABC CBS NBC -- -- CRS - ABC CBS Wesson Oil Gen. Mills Stand.Brands Tic Tac 1000 Lad Tic Tac - Valiant Lad Tic Tae Valiant Lady Take Valiant Dough Amer.11ome Dough Lel'x . Dough Ame Amer. tome L A Trip Products L Products L Products 2:15 Love of Life Love of Life Love of Life P &G -177Si 1- P &G Search for Search for 2 :30 Kellogg Search for Il Wild Bill Tomorrow It Could Tomorrow Il Could Be Tomorrow Could You Be You Hickok P &G Guid- Be You P &G Glad- P &G Guid- -2:45 F ing Light L ing Light L ing Light F L L L 1:00 CBS 1:00 CBS 1:00 CBS :00 News News News 1:10 Standup 1:10 Standup 1:10 Standup Be Counted J Be Counted B Be Counted d I :1 5 S S - s P &G P &G P&G I As The :30 e As The Worldld World World Turne Turns I :45 Turne The Johnny The Johnny Carson Show The Johnny 2:00 S Carson Show Carson Show S S (Alt. rues.) 2:15 Beet Foods

Art Tennessee IJn letter's Tennessee 2:30 Lin Linkletter'e Ern ¡e Ford letter's Ernie Ford flouse Party Ernie Ford Ilouse Party IIouee Show Partyy Show (See Show (See Footnote) L Footnote) 2:45 Footnote) L Colgate Colgate 3:00 Colgate Big Payoff Big Payoff Big Payoff MWF AIWF Dr. Spock Al \VF NBC Ntin L NBC Sue. Tu, Th Sue. 'Pu, Th 3:15 Sus. Tu. Th Matinee Matinee Matinee Theatre Theatre Then tre ( Partici- (Portici- (Parl.ici- paling) Youth floh Crosby pacing) Bob Crosby patina) Bob Crosby 3:30 Wants L (See Foot- Color L Afternoon (See Foot- Color L Ahrruoon (See Foot- Color Afternoon Film To Know notre) Film notes) notes) L Ftiv Festival 3:45 Festival Festival F &L F &L YSGi F&L --Pr---1(.. Participating P &G Participating The Brighter Participating The Brighter The Brighter Day Day . Queen 4:00 Frontiers Dayy Queen queen (see footnote) of (see footnote) Am. home I. or A Am. For A Faith (see footnote) Am l tome For A Ifome L Dey Pr. Secret Day Pr. Secret Day 4115 Pr. Secret Participating Participating Storm Participating Storm Storm 1. L L CIBA Amrrican P &G P &G P &G 4:30 Medical Bandwagon Forum The Edge The Edge The Edge Modern Modern orlrrn Horizon (Sua.) L of Night of Night Romances of Night Romances 4:45 L L L L

Mutual Comedy Comedy 5:00 Face the of Omaha CdComedy Nation Time TiTime Time (Sus) Zoo Parade Mickey F Mickey F Mickey F 5:15 Mouse Mouse Mouse Going Club Club Club Places (see (see (see 5:30 L The CBS footnote) footnote) footnote) Sunday Outlook F F F News 14 I% 5:45 (Sua/

ENING Johns Man- llll villeville Telephone Pan Amer. 6:00 System Meet Telephone a Time L

6:15 I

6:30 Prndeatial Gen. Foods Mall You Are Roy Rogers Whitehall Whitehall There L F News News News L L 6:45 L Gordon Bkg. Bkg. Gordon Bkg. tif- Campbell Gordon Kukla, Fran Kukla, Fran Peanut General Kukla, Fran 7:00 Soup & 011ie & 011ie Butter (Alt. wks.) Foods & 011ie Pall Mal) Whitehall Yon Asked To(!per Whitehall News Miles Lobs News Kellogg News Daly-News Daly -News L 7:15 For It Lassie F +' Daly-News Whitehall Frankie (-oca -Cola Am. Tobacco Johnson & TRA (Alt. wke.) Earle \Yeet' house Coke Time 7:30 Ralston- Pick the Private Circus Johnson Lanolin Plue L L Purina Gen. 1 ?lectric American -, SecretaryY Boy (Alt. wkeJ Camel Name That Sperry-Rand Winner l unT"-L (Alt. wks.) hold Journey \ Cheyenne Motors (St. 9/12/56) F \'ildroot Caravan fuie News Miles Leh. 7:45 Pearson Jock Benny Rob. Hood F (Alt wks.) American News L Chesebrough RJ. Reynolds L Dairy Caravan I. J. II. Brack (St. Derby Foods Carnation 9/17/56) Pond's (Alt' wks') Corn Prods. 8:00 Famous Dotty Mack (Alt. wks.) Producers' Conflict Dear Disneyland Film Mercury Polaroid (Alt. wka') Amarra phF F Press Div. of Sinlow B.ILNrna h Showcase Phil (St. 9/26/56) Conference Festival Jergens N The Ford & (B Silvers F L 8:15 (Portici- Brown & Allen F 1 wk. of 4) Arthur paling) Motor Co. Williamson Rend Godfrey The Rem. Mills MetaY g Co. Am. Tobacco Scott F Steve Allen Lvr.- l.ptn. Amer. Gen. (Alt. Hazel Bishop Show Father 8:30 Ed Sullivan Firestone (Alt. wka.) P&G wks.) Pearson Show Chicle Sheerer This Is Show Pharm. Knows Show Voice of l'uni Co. Helene Crts. (All. wka.) Business L L Firestone Wyatt Earp Nev Log L Dunnin B er lle. t Talent Ernie Kovac F 8:45 L Scouts Show L F L Revlon Eastman P &G Most Gen. Electric Pharmeceu. P &G Colgate 9 :00 Gen. Elect. wks.) The Joe and Jane Kodak The G E Goodyear (Alt. Beautiful Broken Kodak Gen. Foods I.he Arrow Mabel Wyman Millionaire Kraft Theatre Corp. Farrell Girl iu F Directors F Pharmoceu- F Chas. World F Playhouse Foods 9'15 ticals (alt. with) Show L Television Ted Mack - Alcoa S.C. Johnson R. J. Theatre Amateur Bristol- duPont (Alt. wks.) Eddy Reynolds L 9:30 Myers TV General Johnson Arnold Hour Playhouse Film Foods Was Cavalcade Pet Milk Armstrong I've Got Hitchcock Theatre Spotlight Cork Show A Secret L Presents L Fair Vic Damons alt. with L Participating Show F Theatre I. Armstrong L 9:45 F Schick Cercle Th'tre Revlon Kaiser Y. Lorillard P &G Robert Aluminum P &G 10:00 (Alt. wks.) The $64.0 0 General Focus Loretta Montgomery The Big Question hour This Is Horion Picture L L Pabst Electric Life L F Young Westing- Presents o 0th Cntry. Your The $64.000 F L Brewing Co. 10:1 5 Challenge house G.M. Mennen Co. Foe (lour Studio One (Alt. wke.) Owl (Alt' wks.) Bros. Wednesday Helene White Summer M. Lever Night Fights U. S. Steel Phermsceu- Curtis Cigars' Theatre Liggett A C 10730 Frigidaire L U. S. tical Inc. (Alt. wks.) National L Spark Plug Steel FHour TwentTwenty One Remington Bowling Do You Big Town Trust Your F. What's Champions W'r s 10:4554v t' n l' ) I !LC{nA,1 1 P1b THURSDAY FRIDAY SATURDAY ABC

Toni Gen. Mills Heinz Valiant Lady Tic Toc Valiant Lady Ti c Tar Dough Dough C eppt. Amer. Home L Amer. home L National GC aat Products Products Dairy F Love of Life love of Life The Big Top P &(; SATURDAY Search for fd Could Search for It C.ould L Mr. Tomorrow Tomorrow 1Yrcard CBS: Capt. Kangaroo, Brown Be You Be You Shoe Co., 10-10:30 a.m.; Gen- P&(1 Guid- L M:717:7-d7 L L ing Light eral Foods Mighty Mouse ing Light Playhouse, 10:30 -11 a.m., alt. L L Gen. Mills weeks; Winky Dink and You, 1:00 ( ;BS I:01) CBS (Alt.) Nestle 11 -11:30 a.m.; Tales of Texas News News Co., The Ranger, General Mills, alt. 1:10 Standup I:10 Sln ado p Lone Ranger weeks), 11:30 -12 noon. J Be Grunden If Be emoted F s s &f. NBC: Pinky Lee Show. 10- P &G P 10:30 a.m.; I Married Joan, As The As The 10:30 World World -11 a.m.; Fury (General Turns Foods), 11 -11:30 a.m.; Uncle Turns Johnny Coons, 11:30 -12 noon.

The Johnny The Johnny Carson Show Carson Show Baseball SUNDAY S, S ('review Colgate - CBS: Lamp Unto My Feet, 10- Palmolive 10:30 a.m.; Look Up And Live, Art Art (Alt. wks.) 10:30 -11 a.m.; Eye on New Linkletter's Tennessee Linkletter's Tennessee Brown & York, 11 -11:30 a.m. Camera I loose Party Ernie Ford I louse Party Ernie Ford Williamson Three, 11:30 -12 noon. (See Show (See Show (10 min.) Footnote) L Footnote) MONDAY -FRIDAY Colgate Colgate lug Payoff CBS: Good Morning, 7 -8 a.m.; Big Payoff Captain Kangaroo, 8 -9 a.m. M \VF \1MF' NBC Sus. 'fu, Th (Sua. Tu. Tb) (participating sponsors); Matinee \latin Garry Moore, M -Th., 10 -10:30 Theatre Theatre a.m.; Fri., 10 -11:30 a.m.; Ar- (Partiel- (Partici- thur Godfrey, M -Th., 10- Iioh eating) Bob Crosby patina) Falstaff 10:30; (see footnotes); Strike Afternoon (See Foot- Color L Arte.-m in ( Color L Brewing It Rich, 11:30 -12 noon. Film notes) Film Footnotes) co- sponsor. Festival Festival American F&L G F &L P &G Safety NBC: Today, 7 -9 a.m. (partic- Participating The Brighter Participating The Brighter Razor ipating sponsors); Ding Dong Queen School, 10 -10:30 (see foot- Game of ,see footnote) or A (sea lootnotn) I notes); Ernie Kovacs Show, Ám. iIome m. lom For A the \Veek l'e. Secret Dey Pr. Secret. Day 10:30 -11 a.m.; Home, 11 -12 Storm Participating Storm Participating noon (participating sponsors). L L P &G P &G The Edge The Edge Modern of Night Modern of Night Romances Romances L I. FOOTNOTES: Explanation: Programs In Comedy COMM,. Italics, Bust aio ing ; Time, EST, Time Time L, live; F. flint; K, kinescope Mickey F Mickey F recording; E, ,stern net- Alonso Mouse work; AI, Mldwee ern. Club Club (See (see ABC -Afternoon Film Festival, Footnote) footnote) Mon.-Fri.-Exquisite Form. F F Norwich Pharm. Mickey Mouse Club. Mon. -Fri. 5 -6. Am. Par., Armour, Bristol- Alyers, Camp - hell Soup, Ca rna I ion, Coca - 1 Cola, Gen. Mills, S. C. Johnson & Son, Lettuce Inc., Mattel. .Mara, Milos Labs, Minnesota Alining, Morton Salt, SOS, Tv Time Foods, Welch, Vicks.

CBS -Carry Moore 11. -Fri. 15 min. segmenta sponsored by Campbell Soup, Lever 13ros., Toni, General Mills, Best IN hitehall Foods, Hytron, Yardley, News News Bristol- Myers, Staley. Chev- L I. rolet, SOS, Swift & Co. Cordon Bkg. Gordon Iikg. Arthur Godfrey M.- Thurs. 15 Kukla, Fran Kukla, Fran Saturday min. segments sponsored by & Olie & 011ie \\ f¿orra Bristol Myers, Standard h,u,hall Mirror Brands, Norwich Pharmuual, Time Inc. News Miles Labs News Manhattan Soap, Pillsbury, -News L Daly -News L (Sua.) Daly e, et General Mills, Kellogg, Easy Lanson National Pharma- R. Washer, Simoniz, American Quaker Sa'ky Col te Coke Reynolds Home, General Foods. Gen. Mills Oats Show L Biscuit American Craft Rio Palmolive Co L Beat the Toni The Lone Sgt. Preston Camel My Friend Chicle Co. people Are House Party -15 min. segments Ranger of the Yukon News Tan Tin News &Coop Clock sponsored by Kellogg, Lever, F licks Funny F F Caravan I. Caravan I. Ozark L Y Pillsbury, Swift, Campbell . Jubilee Soup, Simonie. )eSoto- Chraehrough Gen. Foods P. Lorillard Reynolds Plymouth L Sunbrom Pond's Ilollywood & Toni Co. Buick Bob Crosby -15 min. segmenta Rob You Bet Am. Chicle Summer Truth or Jackie Gold Seal by Gerber Prod., Cummings Your Life Bowie Ralston Gleason Noxzemo sponsored Jim Theatre Consequences Grand Ole Procter & Gamble, General Show F F F L F Opry Show Foods, Armour Mills, Wesson Oil, Best (Every Toni, Hazel Bishop, Brown & General Toni Williamson, SOS. Chesterfield Chevrolet Foods fourth Gulf week) Nestle Tony Bennett The flour Dragnet Crossroads Our Life of Riley Stage Show Glass Chrysler F F Miss F Show L F Motors Brooks Climax R J Rr solde , L P &G alt. Mogen David 1 . Lorillard Toni Borden (Alt. N ks.) Campbell Co. Treasure cg",., votive Lever (Alt. wks.) Paper Mate The People's hunt Dodge ltulova \\'tell. People Choice L The On Trial Div. 'Iwo for the Are Funny F Crusader F The Money L F F Lawrence Singer Sew'g. Grader! Sterling Schutz Welk Pures 1956 by Broadcasting Sports (Alt. wks.) Ford Am. Tobacco Show Whitehall C Brett. \tyre. Theatre Drug Brewing Revlon Publications, Inc. They ,se Playhouse L Jeannie Festival F Four Star F Big Story ]reïnie of Stare Playhouse F StarsF L F OROAD i1 eis Toni Co. Pabst Brown & Emerson Drg. r moor Liggett & (eLO TI.J1 ASTINO (Alt. wks.) Brewing Williamson Gillette Mathiesaon Mers corn Hazel Bishop Lever It's Polka (Alt. wks.) Cavalcade Masquerade The Arthur tiros Time P &G of S orta Party Gunsmoke PEncorek September 3, 1956 Murray Prty. L Undercurrent L F Theatre Lux F Video F Amer. Oil Am. Tobacco quizkids Theatre Me men L Hamm State Farm Co. Warner (Sr+a1 -) Time Red Barber's high Lambert Pantomime Corner L Finance Your flit t BETHLEHEM- TENNESSEE sT TELESTATUS WLEV -TV (51) NBC; Meeker; 89.307; N; $200 BRISTOLf- EASTON f- WCYB-TV (5) (See Bristol, Va.) WGLV (57) ABC; Headley -Reed; 94,635; $175 CHATTANOOGA -- ERIE- WDEF -TV (12) CBS, ABC; Branham; 188,030; N; $450 CINCINNATI WICU (12) NBC, ABC; Petry; 223,500; N; $700 - WSEE (35) CBS, ABC: Avery -Knodel; 164,000; WRGP -TV (3) NBC; H -R; 197,390; $400 WCET (98) $250 JACKSON- WCPO -TV (9) ABC; 767,729; N; $1,200 Blair; HARRISBURG- !). WDXI -TV (7) CBS, ABC; Headley -Reed; 102,- WKRC -TV (12) CBS; Katz; 662,236; N: $1,000 385; N; $200 WLWT (5) NBC; WLW Sls.; 487,000; N; $800 ). WCMB -TV (27) Forjoe; $200 WQXN -TV (54) Forjoe; 5/14/53- Unknown WHP -TV (55) CBS; Bolling; 241,449; $325 JOHNSON CITY- CLEVELAND- WTPA (71) ABC; Harrington, Righter & Par- WJHL -TV (11) CBS, ABC, NBC; Pearson; 185,- sons; 240,000; N; $350 316; $250 (film) ). WEWS (5) ABC; Blair: 1,210,000; N; $1.000 KYW -TV (3) NBC: Peters, Griffin, Woodward; HAZLETON f- KNOXVILLE-. 1.174.004; N; $1.800 WAZL-TV (63) Meeker; 12/18/52- Unknown WATE (6) NBC, ABC; Avery -Knodei; 167,621; WJW -TV (8) CBS; Katz: 1,146,150; N; $1,700 JOHNSTOWN- N; $600 WERE -TV (65) 6/18/53- Unknown WARD -TV (56) WBIR -TV (10) CBS; Katz; $600 ABC, CBS; Weed; $200 WTVK (26) WHK -TV (19) 11/25/53- Unknown WJAC -TV (6) NBC, CBS, ABC; Katz; 992,604; CBS, ABC; Pearson; 175,000; N; $360 COLUMBUS- N, LL, LS, LF, $825 MEMPHIS- ). WBNS -TV (10) CBS: Blair; 500,400; N; $825 LANCASTER (HARRISBURG, YORK)- ). WHBQ -TV (13) ABC; H -R; 443,311; $700 WLWC (4) NBC; WLW Sls.; 351,000; N; $800 WKNO -TV (10) ). WGAL -TV (8) NBC, CBS; Meeker; 917,320; N, WMCT WOSU -TV (34) LS, LF; $1,200 (5) NBC; Blair; 443,311; N; $900 srWTVN -TV (6) ABC; Katz; 381,451; $600 WREC -TV (3) CBS; Katz; 443,311; $900 LEBANON f- NASHVILLE- DAYTON- WLBR-TV (15) See ). WHIG -TV (7) CBS: Hollingbery; 637,330; N; footnote !. WLAC -TV (5) CBS; Katz; 394,421; N: $750 $800 NEW CASTLE - WSIX -TV (8) ABC; Hollingbery; 380,000; $425 WLWD (2) ABC. NBC: WLW Sls.; 332,000: N; WKST-TV (45) See footnote WSM -TV (4) NBC; Petry; 262,221; N, LF, LS; $800 PHILADELPHIA- $825 WIFE (22) See footnote ). WCAU -TV (10) CBS; CBS Spot Sls.; 2,094,852; ELYRIAf- N, LF, LS; $3,250 TEXAS WEOL-TV (31) 2/11/54- Unknown WFIL -TV (6) ABC; Blair; 2,105,636; N, LL, LS, ABILENE- LF; $3,200 KRBC -TV (9) NBC, ABC; Pearson; 99,518; $225 LIMA - WRCV -TV (3) NBC; NBC Spot Sls.; 2,088,318; AMARILLO WIMA -TV (35) NBC, CBS, ABC; H -R; 76,487; N; $3,200 - $150 KFDA -TV (10) CBS, ABC; H -R; 86,994; $300 WHYY -TV (35) 3/28 /56- Unknown KGNC -TV (9) NBC; Katz; 86;944; N; $340 MANSFIELDf- WPHD (23) 9/28/55- Unknown WSES (29) 3/28/56- Unknown AUSTIN - WTVG (36) 6 /3 /54- Unknown KTBC -TV (7) CBS, ABC, NBC; Raymer; 159,- MASSILLON f- PITTSBURGH - 874; N; $400 WMAC-TV (23) Petry; 9 /4 /52- Unknown KDKA -TV (2) NBC, CBS, ABC; Peters, Griffin, Woodward; 1.200,000; N; $1,700 BEAUMONT- OXFORD WENS ABC, KFDM -TV (6) CBS, ABC; Peters, Griffin, Wood- WMUB-TV- (14) 7/19/56- Unknown (16) CBS, NBC; Branham; 125,000; WQ0 ward; 112,800; N; $350 STEUBENVILLE (WHEELING, W. VA.)- O . ED (13) KBMT (31) See footnote ). WSTV -TV (9) CBS, ABC; Avery -Knodei; 1,052,- WIIC (11) CBS; Blair; 7/20/55- Unknown BIG SPRING- 734; N; $400 WTVQ (47) Headley -Reed; 12/23/52- Unknown ) . KBST -TV (4) CBS (ABC per program basis); WTRF -TV (7) See Wheeling Tv City Inc. (4) Initial Decision 4/23/56 Pearson; 48,453; $150 TOLEDO- WKJF -TV (53) See footnote READING- BROWNWOOD- . WSPD -TV (13) CBS. ABC. NBC: Katz; 406.000; KNBT-TV (19) 6/6/56- Unknown N; $1,000 WHUM -TV (61) CBS, ABC; Weed; 211,900; N; WTOH -TV (79) 10/20/54- Unknown $450 CORPUS CHRISTI - YOUNGSTOWN- WEEU -TV (33) See footnote KRIS -TV (6) NBC, ABC; Peters, Griffin, Wood- WFMJ -TV (21) NBC: Headley -Reed; 202,771; N; SCRANTON- ward; 80,000; N; LF, LS; $300 WARM KVDO -TV (22) NBC. ABC, CBS (per program ). -TV (16) ABC; Bolling; 200,000; $225 basis); Young; 57,500; $200 sr- WKBN -TV (27) CBS. ABC: Raymer; 202,534; WGBI -TV (22) CBS; H -R; 286,500; N; $500 KSIX -TV (10) 7/13/56- Unknown N: $350 WTVU (44) (See footnote) WXTV (73) 11 /2 /55- Unknown SHARONt- DALLAS - ZANESVILLE- WSHA (39) 1/27/54- Unknown KRLD -TV (4) CBS; Branham; 585,000; N; $1,100 WFAA -TV (8) ABC, NBC; Petry; 585,000; N; WHIZ -TV (18) ABC. CBS. NBC; Pearson; 50,- SUNBURYf- $1,000 000; $150 WKOK-TV (38) 2/9/55-Unknown EL PASO - OKLAHOMA W ILKES- BARRE- KROD -TV (4) CBS, ABC; Branham; 90,778; N; ADA- WBRE -TV (28) NBC; Headley -Reed; 306,000; N; $450 KTEN (10) ABC (CBS, NBC per program $450 KTSM -TV (9) NBC; Hollingbery; 89,127; N; basis); Vernard; 93.223; N; $225 WILK -TV (34) ABC; Avery- Knodel; 306,000; N; $32i ARDMORE- $300 KILT (13) H -R; 3/18/54- September WILLIAMSPORTf- KVSO-TV (12) NBC; Pearson; 5/12/54- Septem- FT. WORTH- ber WRAK-TV (36) Everett -McKinney; 11/13/52 - October .- WBAP -TV (5) ABC, NBC; Peters, Griffin, ENID- Woodward; 585,000; N, LL, LF, LS; $1,000 KGEO -TV (5) ABC; Pearson; 109,000; N; $225 YORK- O. KFJZ -TV (11) H -R; 540,930; $600 LAWTON- WNOW -TV (49) Keller; 137,500; $200 WSBA -TV (43) ABC; Young; 145,563; $200 GALVESTON (HOUSTON) - KSWO -TV (7) ABC; Pearson; 71.000; $150 KGUL -TV (11) CBS; CBS Spot Sls.; 459,250; MUSKOGEE- RHODE ISLAND $1,000 (8) Avery -Knodel; 320,000; KTVX ABC; $500 PROVIDENCE- HARLINGENt (BROWNSVILLE, McALLEN, OKLAHOMA CITY- ) . WJAR -TV (10) NBC, ABC; Weed; 1,404,202; N; KETA (13) $1,200 WESLACO)- KWTV (9) CBS, ABC: Avery -Knodel; 399,717; WPRO -TV (12) CBS' Blair; 1,404,202; $1,000 -TV (4) CBS, ABC; H -R; 85,817 (plus N: $800 WNET (16) See footnote 8,000 Mexican coverage); $300 WKY -TV (4) NBC, ABC; Katz; 399,717; N, LL, SOUTH HOUSTON - LF, LS: $920 CAROLINA KPRC -TV (2) NBC; Petry; 492,000; N; $1.000 KTVQ (25) See footnote ANDERSON- KTRK (13) ABC; Hollingbery; 492,000; N, LF, !. WAIM -TV (40) ABC; TULSA - Headley -Reed: 127,550; N; $GBT850 KOTV (6) CBS; Petry; 319,312; N; $750 $200 KUHT ( "8) KTVX (8) (See Muskogee) CAMDENt- KGUL -TV (11) See Galveston KVOO -TV (2) NBC; Blair; 319,312; N. LS; $700 WACA-TV (14) 6/3/53- Unknown KNUZ -TV (39) See footnote KOED -TV (11) 7/21/54- Unknown KXYZ -TV (29) 6 /18 /53- Unknown KSPG (17) 2/4/54- Unknown CHARLESTON- KCEB (23) See footnote !. WCSC -TV (5) CBS, ABC; Peters. Griffin, Wood- LAREDOf- ward; 244,802; N; $300 KHAD -TV (8) CBS, NBC, ABC; Pearson; 14,348; OREGON WUSN -TV (2) NBC, ABC; Weed; 202,000; $300 $150 EUGENE - COLUMBIA- LONGVIEW f- KVAL -TV (13) NBC, ABC (CBS per program WIS -TV (10) NBC, ABC; Peters, Griffin, Wood- KTVE (32) See footnote basis); Hollingbery; 76,222; $382.50 ward; 210,399; N; $400 LUBBOCK- KLAMATH FALLSf- WNOK -TV (67) CBS. ABC; Raymer; 110,000; KCBD -TV (11) NBC, ABC; Rayiner; 128,231; N; KOTI (2) 12/2/54- September; Hoag -Blair; $150 $200 $350 MEDFORD- FLORENCE- KDUB -TV (13) CBS; Branham; 131,611; N, LS, KBES -TV (5) ABC, CBS, NBC; Hoag -Blair; 38,- ). WBTW (8) CBS, NBC, ABC; CBS Spot Sls.; LF; $350 (film) 850; $200 154,265; $300 LUFKIN- PORTLAND - GREENVILLE- (12) ABC; 340.000; N: $700 KTRE -TV (9) Venard; 54,900; $225 (Station re- KLOR Hollingbery: WFBC -TV (4) NBC; Weed; 330,402; N; $450 ceives NBC programs from KPRC -TV Houston KOIN -TV (6) CBS; CBS Spot Sls.; 317,700; N; WGVL (23) See $700 footnote but is not an NBC affiliate.) KPTV (27) NBC; NBC Spot Sls.: 356,442; N, LF, SPARTANBURG- MIDLAND- WSPA -TV (7) CBS; Hollingbery; 286,765; $450 LS: $700 KMID -TV (2) NBC, ABC; Venard; 78,000; $200 KGW -TV (8) 6/23/55- October SOUTH DAKOTA ROSEBURGf- DEADWOODt- ODESSA- -TV (7) KPIC (4) Hollingbery (satellite of KVAL -TV KDSJ-TV (5) Initial Decision 6/28/56 KOSA CBS; Pearson; 78,500; $250 Eugene, Ore.) SAN ANGELO- SALEMt- FLORENCEf- KDLO -TV (3) (Satellite of KELO -TV Sioux KTXL -TV (8)CBS, NBC, ABC; Venard; 44,622; KSLM-TV (3) 9/30/53- Unknown Falls) $200 PENNSYLVANIA RAPID CITYf- SAN ANTONIO - ALLENTO W N f- KOTA -TV (3) CBS, ABC. NBC; Headley -Reed; KCOR -TV (41) ABC; O'Connell; 70,000; $200 WQCY (39) Weed; 8/12/53- Unknown 18,632; $150 WFMZ -TV KENS -TV (5) CBS, ABC; Peters, Griffin, Wood- (67) See footnote SIOUX FALLS ward; 319,716; N; $700 ALTOONA- - KELO -TV (11) NBC, ABC, CBS; H -R; 182,726 WOAI -TV (4) NBC, ABC; Petry; 318,598; N, LL, WFBG -TV (10) CBS, ABC, NBC; H -R; 573,731; (includes coverage of satellite KDLO -TV Flor- LS. LF; $700 $750 ence); $450 KONO -TV (12) 5/23/56 -Jan., 1956 Page 88 September 3, 1956 BROADCASTING TELECASTING SWEETWATER- CLARKSBURGf- CALGARY, ALTA.- KPAR -TV (12) CBS; Branham; 62,469; $200 WBLK-TV (12) Branham; 2/17/54- Unknown a. CHCT -TV (2) CBC, ABC, CBS, NBC; All-Can- (satellite of KDUB -TV Lubbock, Tex.) FAIRMONT f- ada, Weed; 40,000; $280 TEMPLE (WACO)- WJPB-TV (35) See footnote EDMONTON, ALTA.f- KCEN -TV (6) NBC; Hollingbery; 155,162; N; HUNTINGTON- CFRN -TV (3) CBC; Canadian Reps., Oaks, Tv $300 WHTN -TV (13) ABC; Petry; 203,000; N; $450 Reps. Ltd.; 50,000; $320 TEXARKANA (ALSO TEXARKANA, ARK.) - WSAZ -TV (3) NBC; Katz; 594,510; N. LL, LF, HALIFAX, N. S.f- KCMC -TV (6) CBS, ABC; Venard; 165,000; N; LS; $1,000 CBHT (3) CBC, CBS; CRC; 37,000; $300 $260 OAK HILL (BECKLEY)- HAMILTON, ONT.- TYLER WOAY -TV (4) ABC; Pearson; 357,230; $200 ). CHCH -TV (11) CBC; All- Canada, Young; 550,- - 000; $950 KLTV (7) NBC, ABC, CBS; Pearson; 108,000; PARKERSBURG- $250 WTAP (15) NBC, ABC, CBS; Pearson; 41,700; KINGSTON, ONT.- $150 CKWS -TV (Il) CBC; All- 55,000; $250 WACO (TEMPLE) Canada; - WHEELING (STEUBENVILLE, OHIO)- KITCHENER, KWTX -TV (10) ABC, CBS; Pearson; 123,000; N; ONT.- $250 ) . WTRF -TV (7) NBC, ABC; Hollingbery; 312,500; CKCO -TV (13) CBC; Hardy, Hunt, Weed; N; $500 314,325; $400 WESLACO (BROWNSVILLE, HARLINGEN, WSTV -TV (9) See Steubenville, Ohio LETHBRIDGE, ALTAf- McALLEN)- WLTV (51) 2/11/53-Unknown 0- CJLH -TV (7) CBC; All- Canada, Weed; 12,000; KRGV -TV (5) NBC; Pearson; 85,817 (plus 8,000 WISCONSIN $160 Mexican $250 coverage); EAU CLAIRE- LONDON, ONT. - WICHITA FALLS- ...N./EAU-TV (13) NBC, ABC; Hollingbery; 122,- CFPL -TV (10) CDC, ABC, CBS, NBC; All - KFDX -TV (3) NBC, ABC; Raymer; 105,135; N; 560; $200 Canada, Weed; 109,920; $950 GREEN BAY- MONCTON, N. B.- KSYD -TV (6) CBS; Hoag -Blair; 105,030; $300 ). WBAY -TV (2) CBS; Weed; 247,000; $500 CKCW -TV (2) CBC; Young, Stovin; 32,000; $200 WFRV -TV (5) ABC, CBS; Headley -Reed; 235,- MONTREAL, QUE- UTAH 000; N; $300 CBFT (2) CBC (French); CBC; 393,000; $1,000 SALT LAKE CITY WMBV -TV (11) See Marinette CBMT (6) CBC, NBC, ABC, CBS; CBC; 257,300; KSL -TV (5) CBS; CBS Spot Sis.; 207,000; N; LA CROSSE- $750 $600 WKBT (8) CBS, NBC, ABC; H -R; 112,500; $360 NORTH BAY, ONT.- KTVT (4) NBC; Katz; 207,000; N; $600 ) . CKGN -TV (10) KUTV ABC; 207,000; MADISON- (2) Hollingbery; $450 ). WHA -TV (21) OTTAWA, ONT.-. VERMONT WISC -TV (3) CBS; Peters, Griffin, Woodward; CBOFT (9) CDC (French); CBC; 44,300; $300 300,170; N, LF. LS; $500 CBOT (4) CBC; CBC; 76,000; $400 BURLINGTON- WK OW-TV (27) CBS; Headley -Reed; 128,500; PETERBOROUGH, ONT.- WCAX $350 -TV (3) CBS; Weed; 142,346; N; $250 ). CHEX -TV (12) CBC; All- Canada, Weed; 32,000; WMTV (33) ABC, NBC; Bolling 129,000; $280 $230 VIRGINIA MARINETTE (GREEN BAY)- BRISTOLf- WMBV PORT ARTHUR, ONT.f- -TV (11) NBC, ABC; Venard; 220,826; CFPA -TV (2) CBC; All- Canada, Weed; 15.000; WCYB-TV (5) Weed; 4/13/56- September $250 $170 DANVILLEt- MILWAUKEE- QUEBEC CITY, QUE.- WBTM-TV (24) See footnote ). WISN -TV (12) ABC; Petry; 700,000; N, LF, LS; ). CFCM -TV (4) CBC; Hardy, Hunt, Weed; 30.000: $800 $350 HAMPTON- WITI -TV (6) Branham; 700,000; N, LL, LF. LS; ). WVEC -TV (15) See Norfolk $600 REGINA, SASK.f- HARRISONBURG- WTMJ -TV (4) NBC; Harrington, Righter & a- CKCK -TV (2) CDC; All- Canada, Weed; 31,000; WSVA -TV (3) ABC, CBS, NBC; Pearson; 138,- N, $260 633;$200 WXÌX (19)7 CBS, C Spot SIsI.;; 371,000; N; $800 RIMOUSKI, QUE.f- WFOX -TV (31) 5 /4/55- Unknown CJBR -TV (3) CBC (French); Stovin, Canadian LYNCHBURG- WMVS -TV (10) 6/6/56- Unknown Reps.; 30,000; $240 WLVA -TV (13) ABC; Hollingbery; 308,675; N; WCAN -TV (25) See footnote $300 (film) ST. JOHN, N. B.t- SUPERIOR (DULUTH, MINN.)- CHSJ -TV (4) CBC; All- Canada, Weed; 62,550 NEWPORT NEWS - ). WDSM -TV (6) NBC; Peters, Griffin, Wood- (including U. S.); $250 WACH-TV (33) See footnote ward; 128,000; N; $400 ST. JOHN'S, NFLD.t- NORFOLK- KDAL -TV (3) See Duluth, Minn. CJON -TV (6) CBC, CBS, NBC, ABC; AU -Can- 0- WTAR -TV (3) CBS, ABC; Petry; 405.000; N, LS, WAUSAU- ada, Weed; 15,500; $200 LF; $875 WSAU -TV (7) CBS, NBC, (ABC per program SASKATOON, SASK.t- WTOV -TV (27) McGillvra; 210,000; $380 basis); Meeker; 97,200; $200 CFQC -TV (8) CBC. ABC, CBS, NBC; Canadian WVEC -TV (15) NBC; Avery -Knodel; 186.000; WHITEFISH BAY- Reps., Tv Reps. Ltd.; 30,000; $230 N; $350 ). WITI -TV (8) See Milwaukee SAULT STE. MARIE, ONT: PETERSBURG- WYOMING CJIC -TV (2) CBC; All- Canada, Weed; 14.000; *. WXEX -TV (8) See Richmond CHEYENNE- $170 PORTSMOUTH - KFBC -TV (5) CBS, ABC, NBC; Hollingbery; SHERBROOKE, QUE.t- WAVY-TV (10) H -R; 5/30/56- January, 1956 70,972; $150 CHLT -TV (7) CBC; Young, Hardy; $400 RICHMOND - ALASKA SUDBURY, ONT.- WRVA-TV (12) CBS; Harrington, Righter & ANCHORAGEt- ). CKSO -TV (5) CBC, ABC, CBS, NBC; AU -Can- Parsons KENI -TV (2) ABC, NBC; Fletcher, Day; 23,000; ada, Weed; 19,590; $220 WTVR (6) ABC, CBS; Blair; 503,317; N, LF, LS; $150 SYDNEY, N. $875 s.f- KTVA (11) CBS; Alaska Radio -Tv Sls.; 23,000; CJCB -TV (4) CBC; All- Canada, Weed; 48.690; WXEX -TV (8) NBC; Forjoe; 415,835; N., LF, $150 $240 LS: $750 FAIRBANKSf- 12 TIMMINS, ONT.f- WOTV (29) /2 /53- Unknown a- KFAR -TV (2) NBC, ABC; Fletcher, Day; 9,700; ROANOKE- $150 CFCL -TV (6) CBC; Renaud; 2,650; $160 WDBJ -TV (7) CBS: Peters, Griffin, Woodward KTVF (11) CBS; Alaska Radio -Tv Sls.; 9,700; TORONTO, ONT.- WSLS -TV (10) ABC, NBC; Avery -Knodel; 461,- $135 ).- CBLT (6) CBC, ABC, CBS, NBC; CBC; 457,000; 235; N, LF, LS; $675 JUNEAUf- $1,000 K$ Y-TV (8) CBS; Alaska Radio -Tv Sis.; 2,500 VANCOUVER, B. C.f- WASHINGTON a- CBUT (2) CBC; CBC; 152,000; $580 BELLINGHAM- GUAM WINDSOR, ONT. (DETROIT, MICH.)- KVOS (12) 239,271; $300 -TV CBS; Forjoe; AGANAf- ) . CKLW -TV (9) CBC; Young; 1,588,000 (including EPHRATAt- U. S.); $450 KBAS-TV KUAM -TV (8) NBC, CBS; Young; $120 (43) 5/4/55 -Unknown HAWAII WINGHAM, ONT.- PASCO- HILOf- CKNX -TV (8) CBC; AU- Canada; 30,000; $235 KEPR-TV (19) CBS, ABC, NBC; 57,750 (satellite KHBC -TV (9) (Satellite of KGMB-TV Hono- WINNIPEG, MAN.f- of KIMA -TV Yakima) lulu) 0- CBWT (4) CBC; CRC; 70,000; $400 SEATTLE (TACOMA)- HONOLULU f- MEXICO KCTS (9) KGMB -TV (9) CBS; Peters, Griffin, Woodward; KING -TV (5) ABC; Blair; 521,839: N, LF, LS; (includes Hilo and Wailuku satellites); JUAREZf (EL PASO, TEX.)- $900 93SÓ2 XEJ -TV (5) National Times Sales; Oakes; 69; KOMO -TV (4) NBC; NBC Spot Sls.; 521,839; N, KONA (2) NBC; NBC Spot Sls.; 96,082 (includes 158; $240 LL, LF, LS; $1,025 Wailuku satellite); $350 KTNT -TV (11) CBS; Weed; 521,839; N; $900 TIJUANAf (SAN DIEGO)- KULA -TV (4) ABC; Young; 91,680; $300 ). XETV (6) ABC; Weed; 406,123; $700 KTVW (13) Hollingbery; 521,839; $600 WAILUKU Queen City Bcstg. Co. (7) Initial Decision f- 4/5/55 KMAU (3) (Satellite of KGMB -TV Honolulu) The following stations have suspended regular KMVI -TV (12) (Satellite of KONA Honolulu) operations but have not turned in CP's: KBID- SPOKANE - PUERTO RICO TV Fresno, Calif.; WPFA -TV Pensacola, Fla.; KHQ -TV (6) NBC; Katz; 166,950; N, LL, LF, WATL -TV Atlanta, Ga.; WOKA (TV) Macon, Ga.; LS, $550 CAGUAS f - WRAY -TV Princeton, Ind.; KGTV (TV) Des KREM -TV (2) ABC; Petry; 185,000; N, LF, LS; WSUR -TV (9) 4/25/56- Unknown Moines, Iowa; WKLO -TV Louisville, Ky.; WWOR- 50 MAYAGUEZf- TV Worcester, Mass.; WLAM -TV Lewiston, Me.; KXLY -TV (4) CBS; Avery -Knodel; 187,768; N; WORA -TV (5) CBS, ABC. NBC; Young; 26,000; WFTV Duluth, Minn.; WCOC -TV Meridian, Misa.; $600 $120 WFPG -TV Atlantic City, N. J.; WRTV (TV) As- VANCOUVERt- PONCEf- bury Park, N. J.; WICA -TV Ashtabula Ohio; KVAN-TV (21) Bolling; 9/25/53- Unknown WKBM-TV WGVL (TV) Greenville, S. C.; WQMC (Tt/) Char- (11) 5/3/36- Unknown lotte. N. C.; WIFE (TV) Dayton, Ohio; KTVQ YAKIMA- SAN JUANf- (TV) Oklahoma City, Okla.; KCEB (TV) Tulsa, KIMA -TV (29) CBS, ABC, NBC; Weed; 81,000; WAPA -TV (4) ABC. NBC; Caribbean Net- Okla.; WFMZ -TV Allentown. Pa.; WLBR -TV $400 works; 125,000; $200 Lebanon, Pa.; WKST -TV New Castle, Pa.; WKJF- KRSM (23) 3/30/55- Unknown WKAQ -TV (2) CBS; Inter -American; 125,143; TV Pittsburgh, Pa.; WEEU -TV Reading, Pa.; $300 WNET (TV) Providence, R. I.; KNUZ -TV Hous- WEST VIRGINIA WIPR -TV (4) 2/2/55- December ton, Tex.; WBTM -TV Danville, Va.; WACH -TV BLUEFIELD- CANADA Newport News, Va. WKNA -TV Charleston W. WHIS -TV (6) NBC, ABC; Katz; 169,423; W. N; $200 BARRIE, ONT.- Va.; WJPB -TV Fairmont, Va.; WCAlf -TV CHARLESTON- Milwaukee; WIRK -TV W. Palm Beach, Fla.; CKVR -TV (3) Mulvihill, Canadian Ltd.; 36,870 WTAO -TV Cambridge, Mass.; KEDD (TV) Wich- WCHS -TV (8) CBS; Branham; 540,340; N, LF. BRANDON, LS; $550 MAN.f- ita, Kans.; WTVU (TV) Scranton, Pa.; KTVE WKNA -TV CKX -TV (5) CBC; All- Canada, Weed; 13,288: (TV) Longview, Tex.; KBMT (TV) Beaumont, (49) See footnote $170 Tex.; WKNY (TV) Poughkeepsie, N. Y. BROADCASTING TELECASTING September 3, 1956 Page 89 BLAW -KNOX TOWERS side by side yet 23 years apart

Towering 1175.5 feet into the sky from atop Big Heart Mountain near Sand Springs, Okla- homa, the Blaw -Knox triangular guyed tower shown here supports a 101' General Electric TY5OF 6 Bay Antenna for KVOO -TV, Tulsa. From this point, 2149' above mean sea level, the 100,000 watt signal on Channel 2 carries ' KV00 -TV programs to viewers in four states. Although this installation is more than twice as high as the Washington Monument, tower maintenance problems have been reduced to a minimum by the special, automatic, two-man service elevator operating within the tower. Ground -to -car telephone communication and both lower landing and cab controls are only two of several interesting features of this completely enclosed elevator. Standing -by for emergencies is the 225' Blaw- Knox self supporting tower erected more than 23 years ago as the first part of the KVOO radio transmitting system. In use for 14 years, then dismantled and stored on the ground for seven years, this tower was re- erected in 1954 as the KVOO -TV stand -by tower. After this seven year period without maintenance, the sub -contractor who re- erected the tower reported the galvanized coating still intact and the tower in excellent condition. Proven performance such as this brings old customers back to Blaw -Knox for new towers. For example, Blaw -Knox Company has supplied KVOO a total of eight towers, with Tower Number 1 still in service. Send for illustrated Bulletin No. 2417 showing special construction features and typical installations of Blaw-Knox Antenna Towers. Write or call us today for your copy.

506/ros f, ANTENNA TOWERS Guyed and self- supporting- for AM FM TV microwave communications radar BLAW -KNOX COMPANY BLAW -KNOX EQUIPMENT DIVISION PITTSBURGH 38, PENNSYLVANIA PROGRAMS & PROMOTIONS

CLOSED CIRCUIT SPORTS HUDDLE NBC -TV HERALDS CD WEEK PROMOTIONAL plans for the Sept. 24-Oct. A SPECIAL program on civil defense will be 13 run -offs for "National Bowling Day," Oct. telecast live by NBC-TV Sunday (5:30 -6 p.m. 14, will be "gone over" this Saturday by officials EDT) from the Civil Defense Training Center of the General Cigar Co., Young & Rubicam, at Olney, Md., commemorating the start of the its agency, the American Red Cross and the country's first National Civil Defense Week Bowling Proprietors Assn. of America, via a (Sept. 9 -15). The program, which will attempt special NBC-TV closed circuit telecast. The to show to Americans what they can expect in the event of an enemy A -bomb or H -bomb Sam Molen, veteran KM BC- KFRM cigar company will be sponsoring the bowling Sports Director, keeps himself in top competition and the NBC -TV telecast that night attack and how they can train themselves for broadcasting condition with three daily survival, will be narrated by NBC special events sportscasts plus several weekly sport at 10:30 p. m. eastern time. Proceeds from the shows and features. Personalized radio 50 -cent entry fees to the contest will go to the reporter Ben Grauer and will include a film that sells as it serves! American Red Cross. The closed -circuit tele- segment, consisting of a talk by Val Peterson, cast will link 35 coast -to -coast cities, and will administrator of Civil Defense. take up such matters as rules, merchandising the New Sound of and other promotional efforts. KTBC ECONOMICAL THO' TEXAN OS. THE expensive way is not always the best way WHBQ -TV WINES, DINES AGENCIES on radio, says KTBC Austin, Tex., a station capable of judicious economies in spite of be- KMBC -KFRM NEW YORK timebuyers will be guests Wednes- ing run by Texans. A case in point is KTBC's day and Thursday at luncheons given by phone -booth coverage of the Democratic con- The big news in Kansas City radio is the WHBQ -TV Memphis, Tenn., and H -R Repre- vention which drew enthusiastic response from New Sound on KMBC -KFRM! By com- sentatives. Agency personnel will be greeted by public and sponsor, pletely overhauling old programming con- Austin's Capital National cepts, KMBC -KFRM have introduced a new Mrs. Barbara Hummel, Miss America in 1947 Bank. Background noise, dialing phones, inter- type of radio service that's tailored to and now a television personality at WHBQ- ruptions, all added realism to News Editor Paul today's audience demands. New variety, TV. Mrs. Hummel also will emcee the Miss Bolton's daily beep calls. One call was made new personalities, new formats, new impact America contest finals on a 90- minute ABC -TV while the Texas delegation was caucusing all -they're all woven into every hour of every telecast from Atlantic City on Saturday. around the newsman. "Since I knew practically broadcast day. This inspired local program- all the delegates, it was about like phoning the ming, combined with the best from the neighbors during a family reunion." ABC Network, produces radio that sells KBIG, GMAC WIND UP CONTEST as it serves! Your Free & Peters Colonel can tune you in on the New Selling Sound KBIG Catalina, Calif., and General Motors LIBRARY GETS MENCKEN TAPE of KMBC -KFRM. Acceptance Corp., working together to promote WBAL the GMAC campaign of 40 safety announce- -AM -TV Baltimore, serving the home KMBC as Kansas City town of the ments on KBIG every weekend, have awarded late H. L. Mencken, has presented a tape recording of KFRM donc the State of Kansas prizes in a dealer contest. Hollywood Buick the NBC Biographies in Sound on dealer Phil Hall took first prize, a Las Vegas broadcast Mencken, titled "The Bitter Byline," to the vacation for two, with second and third prizes Library of Congress. lin the Heart of America going to Jim Healey, Santa Paula, Calif., Pontiac dealer, and Herb Kincaid, Los Angeles GENERAL TIRE SALUTES SPORT Pontiac dealer. All General Motors cars sold GENERAL Tire & Rubber Co., through D'Arcy in Southern are marked California by KING Adv., N. Y., will sponsor a special salute to mermaid windshields stickers on and carry the forthcoming football season, Kickoff 1956, invitations to listen to the spats safety on KBIG starring Fred Waring and his Pennsylvanians, and to enter the station's audience promotion on NBC -TV, Sunday, Sept. 16, 7:30 -8 p.m. contest. EDT. Stories BIG BIRTHDAY FOR WCMW from the UPCOMING WISHING to "do something big" for the tenth Sports Record birthday observance of WCMW Canton, Ohio, Sept. 6: Massachusetts United Press Radio -Tv Assn., organization committee meeting, Parker President Sam Huffman washed an elephant, House, Boston. Continuities for October one of the guests at a day -long party that Sept. 8 -7: RAB midwestem managers' conference, climaxed a month -long promotion. After hear- French Lick, Ind. Sept. 10 -11: RAB southern managers' conference, Music and sports team up in ing recorded congratulations over the station Biloxi. Miss. this series devoted to eye-wit- from leading citizens and show personalities Sept. 10-12: French Language Radio -Tv Broad- casters Assn., annual meeting, Alpine Inn, Ste. ness accounts of dramatic ac- over several weeks, nearly 3,000 listeners came Marguerite, Quebec. tion on the autumn sports to WCMW's open house. There they par- Sept. 11 -12: CBS Radio convention, Hotel Pierre, New York scene. ticipated in beauty and cake -baking contests, Sept. 13: NARTB Freedom of Information Corn - rode ponies, met visiting stars and inspected mittee, Waldorf -Astoria, New York. October's continuity pack- facilities including WCCW's Sept. 13 -14: RAB northeastern conference, Sky- new "indoor -out- top, Pa. age 12 fifteen minute door" summer studio, the newsmobile and Sept. 13 -14: Michigan Assn. of Radio -Tv Broad- contains casters. Hidden Valley. Gaylord. Mich. programs featuring the sports automatic logging -billing operation. Sept. 14-15: Institute of Radio Engineers annual Fall Symposium. Mellon Institute Auditorium, of the autumn season ... the Pittsburgh. Sept. 24 -25: Louisiana Assn. of Broadcasters, an- World Series, football, the DAMP TRIUMPH FOR KING -TV nual meeting, Shreveport. La. Olympics, along with some of Sept. 27: Massachusetts Broadcasters Assn., an- COVERAGE of the Seafair Trophy Race by nual meeting, Hotel Somerset, Boston. the great anecdotes of the KING -TV Seattle on Lake Washington was ac- NARTB CONFERENCES world of sports. claimed by racers who showed their appreci- Region 5 (Minn., N. D., Sept. Nicollet Hotel East S. D.. Iowa, 17 -18 Minneapolis Your Station Program Deportment should ation by tossing KING -TV newsman Tom Neb., Mo.) he receiving this script package regu- Dargan into the lake along with the winning Region 7 (Mountain Sept. Utah Hotel larly. If not, please write to BMI's Sta- States ) 20 -21 Salt Lake City hydroplane driver. KING -TV fed its sixth Region 8 (Wash., Ore., Sept. St. Francis Hotel tion Service Department for "Stories from annual coverage of the six -hour race to four Calif., Nev.. Ariz., 24-25 San Francisco the Sports Record." T. H., Alaska) radio stations in Eastern Washington and Idaho. Region 6 (Kan., Okla., Sept. Okla. Biltmore Seven cameras were used by the Seattle sta- Tex.) 27 -28 Okla. City Region 2 (Pa., Del., Oct. Shoreham Hotel tion with a reporting and technical crew of Md., W. Va., D. C., 11 -12 Washington 75 for the all day event. To ready cables and Va., N. C., S. C.) Region 1 (New Eng- Oct. Somerset Hotel remote equipment the crew put in 1,000 man - land) 15 -16 Boston BROADCAST MUSIC, INC. hours. Frederick & Nelson, Seattle depart- Region 4 (Ky. Ohio, Oct SheratonLincoln Ind., Mich., Ill.., Wis.) 18 -19 Indianapolis 589 FIFTH AVE., NEW YORK 17, N.Y. ment store sponsored the telecast through Region 3 (Fla., Ga., Oct. Dinkier- Ala., Miss., La., Ark., 25 -26 Tutwiler NEW YORK CHICAGO HOLLYWOOD TORONTO MONTREAL Romig C. Fuller & Assoc. agency. Tenn., P. R.) Birmingham BROADCASTING TELECASTING September 3, 1956 Page 91 FOR THE RECORD

Nov. 9. Announced Aug. 28. WCBC -TV Anderson, Ind.- Granted mod. of Station Authorizations, Applications cp to change tran.- studio location; change ERP to 22.4 kw vis., 12 kw aur. and make other equipment changes. Announced Aug. 28. (As Compiled by B T) WMT -TV Cedar Rapids, Iowa- Granted cp to install aux. trans. and make changes in pres- August 23 through August 29 ently licensed ant. system at licensed trans. location. Announced Aug. 28. hearing WWTV (TV) Cadillac, Mich.-Granted mod. of Includes data on new stations, changes in existing stations, ownership changes, cp to change type amplifer and make minor cases, rules & standards changes and routine roundup. equipment changes. Announced Aug. 28. KOOK -TV Billings, Mont.-Granted mod. of cp Abbreviations: to install news trans. and ant. system and make an- night. LS sunset. mod. modification. other equipment changes. Announced Aug 28. Cp- construction permit. DA- directional -local - WTVD (TV) Durham, N. C.-Granted mod. of tenna. ERP- effective radiated power. vhf - trans .-transmitter. unl.- unlimited hours. ko-- very high frequency, uhf ultra high frequency. kilocycles. SCA- subsidiary communications an- cp to make ant. changes. Announced Aug. 28. ant.-antenna. aur.- aural.- vis.-visual. kw kilo- thorizations. SSA -special service authorization. KLOR (TV) Portland, Ore. -Granted cp to megacycles. D -day. N- STA- special temporary authorization. change ERP to 316 kw vis., 191 kw aur. and make watts. w- watts, mc- other equipment changes. Announced Aug. 28. WBRE -TV Wilkes -Barre, Pa.- Granted mod. of cp to make ant. changes. Announced Aug. 28. Am -FM Summary through August 29 Tv Summary through August 29 KOTA -TV Rapid City, S. D.- Granted mod. of cp to change ERP to 72.4 kw vis., 36.3 kw aur., Appls. In Total Operating Stations in U. S.: install new trans. and make other equipment On Pend- Hear - changes. Announced Aug. 28. Air Licensed Cps ing ing Vhf Uhf Total KILT (TV) El Paso, Tex. -Granted STA to Am 2,883 3,031 160 286 124 Commercial 365 91 456, operate commercially on ch. 13 for period ending Fm 521 544 33 10 0 Noncomm. Educational 17 5 222 Jan. 1, 1957. Announced Aug. 28. APPLICATIONS FCC Commercial Station Authorizations Grants since July 11, 1952: WTVW (TV) Evansville, Ind.-Seeks mod. of As of July 31, 1956 (When FCC began processing applications new to trans. after tv freeze) cp (which authorized tv) change Am Fm Tv location to Chandler Rd., Evansville, Ind. Filed Vhf Uhf Total Aug. 29. Licensed (all on air) 2,877 519 193 WWL -TV New Orleans, La.-Seeks mod of cp Cps on air 45 11 306 Commercial 329 313 6421 (which authorized new tv) to remove condition Cps not on air 119 19 118 Noncom. Educational 22 21 432 to grant re: "Commencement of Construction." Total authorized 3,041 549 615 Filed Aug. 28. Applications in hearing 182 2 128 Applications filed since April 14, 1952: KSTF (TV) Scottsbluff, Neb. -Seeks mod of cp New station requests 263 7 42 (which authorized new tv) to change trans. and New station bids in hearing 121 0 77 (When FCC began processing applications studio location to 9.5 miles north center of Facilities change requests 143 4 32 after tv freeze) Scottsbluff, change ERP to 11.513 kw vis., 5.757 Total applications pending 814 66 324 New Amend. Vhf Uhf Total kw aur., make ant. and other equipment changes. Licenses deleted In July 0 2 0 Filed Aug. 28. Cps deleted in July 1 0 1 Commercial 1,011 337 791 557 1,349* WSYE -TV Elmira, N. Y. -Seeks mod. of cp Noncom. Educ. 61 34 27 615 *Based on official FCC monthly reports. These (which authorized new tv) to change ERP to are not always exactly current since the FCC 10 -kw vis., 5 -kw aur. and make other equipment must await formal notifications of stations going Total 1,072 337 825 584 1,4102 changes. Filed Aug. 23. on the air, ceasing operations, surrendering licenses or grants, etc. These figures do not include 1170 cps (33 vhf 137 uhf) have been deleted. Allocations noncommercial, educational fm and tv stations. 2 One educational uhf has been deleted. ... For current status of am and fm stations see s One applicant did not specify channel. PETITIONS "Am and Fm Summary," above, for tv sta- Includes 43 already granted. tions see "Tv Summary," next column. ñ Includes 685 already granted. Lafayette, La.-By RVOL -AM -FM Lafayette requesting allocation of ch. 3 to Lafayette. An- nounced Aug. 24. Greenfield, Mass. -By WRLP -TV Greenfield re- 59,050, first year operating cost $48,000, revenue questing allocation of ch. 32 to Greenfield and FCC ANNOUNCEMENTS 660,000. Post office address % First State Bank, ch. '78 to Lowell, Mass. It is further requested Rio Vista, Tex. Studio and trans. location Cactus that FCC issue show cause order directing WRLP- Hotel. and Oakes St., San Angelo. TV to change from ch. 58 to 32. Announced Aug. New Tv Stations . . . Geographic coordinates 31° 27' 40" N. Lat., 100° 24. 26' 05" W. Long. Trans. Gates, ant. Adler. Con- APPLICATIONS sulting engineer Guy C. Hutcheson, Arlington, Tex. Principals are equal partners Lowell Smith Translators . . ° Wilmington, N. C.- Carolina Bcstg. System Inc., and Joe N. Messrs. vhf ch. 3 (60 -66 mc); ERP 31.8 kw vis., 15.03 kw Weatherby. Smith and aur.; antenna height above average terrain 548 Weatherby formerly held minority interests in APPLICATIONS KTXL and KTXL -TV San Angelo, respectively. of ft., above ground 601 ft. Estimated construction Filed Aug. 30. Kingman, Ariz.- Mohave County Board cost $224,828, first year operating Cost $140,000, Supervisors seeks chs. 70, 74 and 82. to rebroad- revenue $240.000. Post office address Box 898, cast, respectively, ch. 2 KLRJ -TV Henderson, Greenville, N. C. Studio location Intersection of APPLICATION AMENDED Nev., ch. 3 KTVK -TV Phoenix, Ariz., and ch. 10 Rt. 210 and U. S. 117, Wilmington. Trans. loca- Denton, Tex. -Denton, Telecasting Co. amends KOOL-TV Phoenix. Trans. output 10 w. ERP to tion same as studio. Geographic coordinates 34° application for new tv to change trans. location community 80 w. Estimated population to be 23' 23" N. Lat., 77° 53' 50" W. Long. Transmitter to northwest corner of Bell Ave. and Withers St.. served 4,000. Post office address Box 390, King- RCA, antenna RCA. Legal counsel Lyon, Wilner Denton, to 0.25 kw vis., 0.079 man, Ariz. Estimated construction cost for each & Bergson, Washington. Consulting engineer change ERP kw station $3,150, first year operating cost for each aur. and to submit additional engineering data. 23. Commercial Radio Equipment Co., Washington. Amended Aug. 28. station $175. Filed Aug. Principals include Earl Westbrook, A. H. Camp- Cortez, Colo. -T. V. Inc. seeks ch. 70 to re- bell, Josh Horne and Penn T. Watson. Messrs. broadcast ch. 4 KOB -TV Albuquerque, N. M. Westbrook and Campbell each own 12.78% of Existing Tv Stations . . Trans, output 10 w. ERP to community 40 w. WCKB Dunn, N. C. Mr. Horne owns 53.85% of Estimated population to be served 15,000. Post WCEC and WFMA (FM) Rocky Mount, N. C. office address Box 12, Cortez, Colo. Estimated Mr. Watson is sole owner of WGTM Greenville. ACTIONS BY FCC construction cost $6,000, first year operating cost Applicant also owns WNCT (TV) Greenville. KVIP (TV) Redding, Calif.-Granted mod. of $300. Filed Aug. 7. Filed Aug. 29. cp to change ERP to 117 kw vis., 58.9 kw aur. Ellensburg, Wash.-Kittitas Valley T. V. Assn. San Angelo, Tex -San Angelo Tv Co., vhf ch. 3 and make other equipment changes. Announced Inc. seeks ch. 71 to rebroadcast ch. 29 KIMA -TV (60 -66 mc); ERP 1.48 kw vis., 0.74 kw aur.; ant. Aug. 28. Yakima, Wash. Trans. output 10 w. ERP to height above average terrain 223 ft., above KFXJ -TV Montrose, Colo.-Granted STA to community 427 w. Estimated population to be ground 264 ft. Estimated construction cost operate commercially on ch. 10 for period ending served 17,700. Post office address 208 South Ruby St., Ellensburg, Wash. Estimated construction cost $7,600, first year operating cost $500. Filed Aug. 27.

NEGOTIATIONS FINANCING APPRAISALS New Am Stations ... APPLICATIONS North Little Rock, Ark.- Arkansas Valley BLACKBURN -HAMILTON COMPANY Bcstg. Co., 1380 kc, 1 kw D. Post office address % H. B. Stubblefield, Pyramid Life Bldg., Little Rock, Ark. Estimated construction cost $18,- RADIO TV NEWSPAPER 518.17, first year operating cost $72,000, revenue $85,000. Principals include L. R. Luker (50 %), WASHINGTON, D. C. CHICAGO ATLANTA Willis Eddins (17.5 %), John D. Rhoads (17.5 %) and others. Filed Aug. 27. James W. Blackburn Ray V. Hamilton Clifford B. Marshall Mountain Home, Idaho -Mountain Home Radio Jack V. Harvey Tribune Tower Healey Bldg. Inc., 1340 kc, 250 w U. Post office address % Lou Washington Bldg. Delaware 7- 2755 -6 Jackson 5. 1576.7 Clemens, Box 2635, Boise, Idaho. Estimated construction cost $17,171, first year operating cost Sterling 3- 4341.2 $32,175, revenue $40,750. Principals include Lou Clemens (38.5 %), Roger L. Hagadone (22 %). SAN FRANCISCO Richard K. Mooney (21.5 %) and others. Mr. Clemens is employe of KGEM Boise. Mr. Hage- -WIDE SERVICE William T. Stubblefield done and Mr. Mooney are president and vice NATION W. R. Twining president, respectively, of RIME Boise. Filed 111 Sutter St. Aug. 24. Exbrook 2. 5671.2 APPLICATIONS AMENDED Dyersburg, Tenn. -Southern General Bcstg. Continues on page 100 Page 92 September 3, 1956 BROADCASTING TELECASTING PROFESSIONAL CARDS

JANSKY & BAILEY INC. C. -Established 1926 JAMES McNARY - GEORGE C. DAVIS Executive Offices Consulting Engineer 1735 De Soles N. ME. 8 -5411 PAUL GODLEY CO. St., W. 501 -514 Munsey Bldg. STerling 3 -0111 National Press Bldg., Wash. 4, D. C. Offices and Laboratories Upper Montclair, N. J. Pilgrim 6-3000 1339 Wisconsin Ave., N. W. Washington 4, D. C. Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington, D. C. 4 -2414 ADams Member limber AFCCE' Member AFCCE AFCCE b -rnher .IFCCE*

Radio Equip. Co. Commercial A. D. RING & ASSOCIATES GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Lohnes & Culver 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering MUNSEY BUILDING DISTRICT 7 -8215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 P. 5302 Pennsylvania Bldg. Republic 7.2347 WASHINGTON 4, D. C. O. BOX 7037 JACKSON Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. 1,,I bcr .1 FCCE - Member AFCCE" Member AFCCE" Member AFCCE"

WELDON & CARR PAGE, CREUTZ, :rank H. McIntosh & Assocs. P. CONSULTING RADIO ENGINEERS RUSSELL MAY Consulting STEEL & WALDSCHMITT, INC. Communications 1216 WYATT BLDG. 711 14th St., N. W. Sheraton Bldg. Radio & Television Bldg, 710 14th St., N. W. Executive 3 -5670 WASHINGTON, D. C. Washington 5, b. C. REpublic 7 -3984 Engineers Washington 5, D. C. Metropolitan 8 -4477 Washington 6, D. C. Dallas, Texas 303 White Henry Stuart Bldg. Member AFCCE 1001 Conn. Ave. 4212 S. Buckner Blvd. Mutual 3280 Seattle 1, Washington Member AFCCE Member AFCCE * Member AFCCE'

KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON ROBERT M. SILLIMAN CONSULTING RADIO ENGINEERS John A. Moffet- Associate 302 18th St., N. W. Hudson 3 -9000 P. O. Box 32 CRestview 4.8721 INWOOD POST OFFICE 1405 G St., N. W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646 JUSTIN 6108 Washington 5, D. C. Member AFCCE" ARLINGTON, TEXAS Member A FCC E M, mhcr A FCC E'

LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. WALTER F. KEAN WILLIAM E. BENNS, JR. Consulting Engineers AM -TV BROADCAST ALLOCATION Consulting Radio Engineer ONSULTING ENGINEER AM -FM -TV Radio -Television FCC & FIELD ENGINEERING 3738 Kanawha St., N. W., Wash., D. C. 4806 MONTGOMERY LANE Communications -Electronics Phone EMerson 2 -8071 1 Riverside Road -Riverside 7 -2153 Eye St., C. Box 2468, Birmingham, WASHINGTON 14, D. C. 1610 N.W., Washington, D. Riverside, Ill. Ala. Executive 3 -1230 Executive 3 -5851 Phone 6 -2924 OLiver 2 -8520 Member AFCCE (A Chicago suburb) ,Member AFCCE

ROBERT L. HAMMETT Vandivere, CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEER Cohen & Wearn CONSULTING RADIO ENGINEERS Consulting Electronic Engineers 821 MARKET STREET 8401 Cherry St. Hiland 4 -7010 4900 Euclid Avenue 612 Evans Bldg. NA. 8 -2698 Cleveland SAN FRANCISCO 3, CALIFORNIA 3, Ohio KANSAS CITY, MISSOURI 1420 New York Ave., N. W. HEnderson 2 -3177 SUTTER 1 -7545 Washington 5, D. C. :1nn7,cr .1/CCE'

VIR N. JAMES JOHN H. MULLANEY LOWELL R. WRIGHT J. G. ROUNTREE, JR. Aeronautical Consultant SPECIALTY Consulting Radio Engineers serving the radio 8 tv industry 5622 Dyer Street Directional Antenna Proofs on aeronautical problems created Mountain and Plain Terrain 2000 P St., N. W. by antenna towers EMerson 3266 Washington 6, D. C. 1316 5. Kearney Skyline 6 -6113 Munsey Bldg., Wash. 4 D. C. Dallas 6, Texas District 7 -1740 Denver 22, Colorado Columbia 5 -4666 (nights- holidays telephone Herndon, Va. 114)

A, E. TOWNE ASSOCS., INC. TELEVISION and RADIO ENGINEERING CONSULTANTS SERVICE D I R E C O R Y 420 Taylor St. San Francisco 2, Calif. PR. 5 -3100

COMMERCIAL RADIO CAPITOL RADIO SPOT YOUR FIRM'S NAME HERE, MONITORING COMPANY ENGINEERING INSTITUTE To Be Seen by 77,440* Readers PRECISION FREQUENCY Accredited Technical Institute Curricula -among them, the decision- making MEASUREMENTS 3224 16th St., N.W., Wash. 10, D. C. station owners and managers, chief engineers and technicians FULL TIME SERVICE FOR AM -FM -TV Practical Broadcast, TV Electronics engi -applicants O. Box 7037 Kansas City, Mo. neering home study and residence courses. for am, fm, fv and facsimile facilities. Write For Free Catalog, specify course. Phone Jackson 3 -5302 *1956 ARB Continuing Readership Study

BROADCASTING TELECASTING September 3, 1956 Page 93 CLASSIFIED ADVERTISEMENTS RADIO Payable in advance. Checks and money orders only. Deadline: Undisplayed- Monday preceding publication date. Display -Tuesday Help Wanted-(Cont'd) preceding publication date. Situations Wanted 200 per word -$2.00 minimum Help Wanted 250 per word- Salesmen $2.00 minimum. All Salesman. Young, iivewire, energtic radio sales- other classifications 300 per word -$4.00 minimum Display ads $15.00 per inch man wanted by top -rated power station in mid - No charge for blind box number. Send box replies to western market of 300,000. Must have experience. Guarantee salary with active list of account. BROADCASTING TELECASTING, 1735 DeSales St. N. W., Washington 6, D. C. Send resume and photograph to Box 716A, BT. APet.teurre: If transcriptions or bulk packages submitted $1.00 charge for mailing (Forward remittance separately, please). Ad transcriptions. photos, etc., sent to box numbers are sent at owner's risk. BROADCAST- Salesman for one kilowatt, well established in /Ns TeLxc s mC expressly repudiates any liability or responsibility for their custody or return. single station market. Progressive management, sales aides to support honest effort. If you want income and career opportunity this is for you. Also opening for sales trainee. Send photo and RADIO RADIO resume. Box 719A, B.T. Help Wanted Help Wanted- (Coned) Salesman -announcer for growing west coast market. Excellent opportunity, located in college town with good schools, churches, recreation Managerial Managerial facilities. Frank Flynn, KCOV, Box 699, Corvallis. Oregon. Ownership plus active management opportunity Wanted: Ambitious sales manager for WWOC, desired. Can make small investment. Family. 12 Manitowoc, Wisconsin, immediately. Wire, write Davenport's music and news daytime station years radio background. Top references. Box or phone. needs another top saleman to develop the fastest 659A, BT. growing local station in the nation's 88th mar- Sales manager who "loves to sell", New Jersey Salesmen ket. Your first application must have picture. independent has immediate opening. Right man references: Your sales record in radio, and other can earn good five figure income. Box 673A, B.T. qualifications. We are ready for quick action . , . Wanted-live wire salesman to cover the Scranton write today to Lester L. Gould. Manager, KFMA, Sales manager for only radio station in pleasant and Wilkes-Barre, Pa., area. Prefer salesman Broadcasting Company, Box 457, 415 Perry Street, Pennsylvania city of 50,000- county of 110,000. presently employed in this market No drifters: Davenport, Iowa. One kilowatt station now in 19th year. Excellent your experience will write your ticket. Box 450A. income-career opportunity. Send resume and B.T. Are you it? Want a salesman. Salaried. Salary photo. Don't hesitate, this position will be filled based on sales. Opportunities for advancement. Write WARK, Hagerstown, Maryland. fast. Box 720A, B.T. For a good experienced solid salesman, we offer Little Rock, Arkansas -KOKY-New all -negro high earnings and advancement on a good solid Salesman -immediate opening. Good market. programmed station staffing-need 2 experienced basis. Box 630A. B.T. pleasant working living conditions. Liberal com- white men for executive positions -program di- mission. Full particulars, sales record, photo, rector-assistant manager and sales manager- Upstate New York sales. Man or woman ex- first letter. WCVI, Connellsville, Pennsylvania. accepting applications through September 15- perience. Send photo, restane, wage demand. Box if you like money and want to move up with 697A. B.T. Opportunity knocks for a young aggressive sales- rapidly expanding organization send complete man. 5000 watt station in expanding market. Op- resume and photograph first letter or application portunity for progress and permanency. Send not considered. John McLendon, Box 1956, Little Assistant sales manager needed for radio -tv facil- background, Income requirements, photo to Rock, Arkansas. ity. Wonderful opportunity for right man. Ex- WEAV, Plattsburg, N. Y. cellent salary, plus commission. Number 1 market. Indianola, Miss. WNLA needs manager -salesman Send full details to Box 702A, B.T. immediately. Only station in city of 6000. Salary Account executive for music -news. Guarantee and override to right man. Excellent staff and $150.00 per week (not draw), or 15% whichever facilities. Present manager being transferred to Opportunity knocks. Chance for aggressive sales- is greater. No ceiling on earnings. Number one larger operation. Send resume and photograph man to be own boss and make a little money. Pulse station. No restricted list. Two other sales- to W. L. Kent, Box 523, Greenville, Mississippi. Box 709A. BT. men presently making $12,000 per year. Send full information to WILY, Richmond, Virginia.

Aggressive salesman, 1 kw daytime midwest. Salary and commission, plus traveling expenses. ( Market includes two cities, 8,000 each, plus ten smaller communities. Phone or write WPDR, OPPORTUNITY AT RCA Portage, Wisconsin. Announcers

Immediate opening in central Florida station for FOR experienced, versatile disc jockey- announcer. Must be strong on news and showmanship. Sal- ary plus talent. AU ications must ninclude letters of BROADCAST FIELD ENGINEERS reference. Send full details to Box 595A, B.T. Wanted -Glib DJ with sparkle and pep, bright and breezy. adlib with flow and momentum, RCA needs trained broadcast engineers clever quips, novel record intros wanted by sta- who can direct and participate in the installation in Ill., Mich., Wisc., Upper N. Y. state. tion and service of AM and television broadcast Penna. area. $125. Box 639A. B.T. equipment. Here's an excellent opportunity for Got that creative urge? ... plus sell -ability... ? training and experience with color TV trans- If so, this may be your chance to move up to a mitters. Opportunities exist in Atlanta, Chicago major market with one of America's top am operations, where there's plenty of challenge and suburban Philadelphia. for a "personality" with a new sound. Tell us how you think, on paper -how you look. in photo and sound, on tape (returned). Jukebox deejays, don't bother -we want an idea man with You need: 2 -3 years' experience in an approach that is unique. Box 672A, BT. broadcast equipment, including work on CAN YOU QUALIFY? TV or AM transmitter installation. You Announcer- experienced. Night shift. Capable of handling broadcasts. Box 699A, B.T. should have good technical schooling news and 1st Class Radio -Telephone License. Independent kilowatt daytimer, midwest will pay $350.00 per month for 48 hour week to qualified announcer. Send audition, details and references first letter, no unmarried men. Box 726A, B.T. Top Salaries Enjoy RCA Many Liberal Company -Paid Benefits Experienced announcer for Montana's number 1 advantages: radio station. Health insurance, two weeks paid Relocation Assistance vacation after one year, 40 -hour week. Submit tape, photo, availability in letter. to Assistant For personal interview, please send a complete Manager, KFBB, Great Falls. Montana. resume of your education and experience to: Little Rock, Arkansas -new negro station -KOKY staffing-need 4 negro DJ's R &B and religious Mr. James Bell, Employment Manager, Dept. Y -3J -accepting applications through September 15 -send details, experience, and picture first let- RCA Service Company, Inc. ter -John McLendon, Box 1956, Little Rock Ar- Cherry Hill, Camden 8, N. J. kansas. Two top -notch combo men being transferred into our tv. Need men of equal calibre to replace RCA SERVICE COMPANY, INC. them immediately. Must have first phone. Send *J a nd resume to Ed Mosley, K REM, Spokane. tapehlWashington.

Page 94 September 3, 1956 BROADCASTING TELECASTING RADIO RADIO RADIO Help Wanted- (Coned) Help Wanted- (Cont'd) Help Wanted- (Coned)

Announcers Announcers Technical

Announcer -salesman. Prefer man from Okla- Announcer with minimum of one year commer- Studio technical personnel for radio and televi- homa, Arkansas, Texas. Contact George Merker, cial experience. Will not consider recent gradu- sion operation in midwestern metropolitan mar- KTMC, McAlester, Oklahoma. ate or AFRS alumni. Desire man with mature ket. Radiotelephone first license required. Very voice and judgement for staff work which can best of equipment, and excellent employee re- lead to position of executive responsibility. Corn- lationship. State experience, education, drtdt Help wanted: Announcer -first phone-40 hours. pany operates several stations. All applicants 50 miles from New classification and provide a recent snapshot. Box Orleans. Call Ray Saadi, must have car. Play -by -play sports experience 593A, BT. KTIB, Thibodaux, Louisiana. an advantage. Reply by phone your expense to Manager, WLSH, Lansford, Pa. Wanted-first class engineer who can serve as Wanted: Combo -man with first ticket, present disc jockey. Send picture and state experience. college town. Best working conditions. Begin Announcer -excellent opportunity for man with Box 638A, BT. $100.00 per week. Write Rus Holcomb, WCEN, Mt. selling voice who can build musical shows from Pleasant, Michigan. list of nation's top favorites and keep "intros" to selections brief and interesting. Send no tapes Engineer -announcer, 1st class ticket, or chief, now. These will be requested later if you give Indiana, 1000 watts, independent daytime. $85.00 Announcer wanted. Daytimer needs experienced complete outline of qualifications in letter to start. Box 654A. BT. announcer immediately. Send tape and complete Program Director, WOC, Davenport, Iowa. details. Excellent opportunity for the right man. Rare opportunity for first ticket man with five WCLA, Petersburg, Virginia. Florida fulltime network station needs good an- thousand to invest in working one -third interest nouncer- engineer with 1st ticket, capable of CP for single station southern town. Can take Wanted: Announcer with first class license. Write maintenance. Lovely, fast growing town, famous air as rapidly as you can install Gates equipment. or phone Ed Allen, WDOR, Sturgeon Bay, Wis- South Florida ocean beaches. $85 week to start. Floaters, curiosity seekers, promoters save your consin. WSTU, Stuart, Florida. stamps. This grant was sought by four others who were rejected by city fathers. You will be Help wanted: Announcer with first phone li- investigated. Success of station is assured. Quick Wanted -Settled announcer holding first class license. WSYB, Rutland, Vermont. action is essential. Box 691A, BT. cense permanent position with benefits. Send tape and full particulars, WEED, Rocky Mount, Technical Experienced first engineer -announcer. Early N. C. morning shift. Cover remotes, cut discs, make tapes and care of equipment. You be chief. WFNC, Fayetteville, North Carolina, needs good Southeastern regional needs competent engineer- Immediate opening. Up state New York. Send announcer. No night work. Person from south- announcer. Pleasant locality in up- and -coming photo, wage demand and when available to Box area. Excellent equipment and working condi- 698A, BT. east preferred. Good working conditions. Write tions. Send tape. Write giving experience and giving educational background, experience and desired salary. Box 517A, BT. biographical sketch. Send tape of news and short Engineer with first class license. Experience record show. desired in am and fm transmitter operation and Wanted -engineers with first and second phone maintenance. Single station city in medium sized licenses. Salary will depend on qualifications and town. Box 722A, B.T. experience. Range $61.50 to $105.00 per week. Iowa Wanted: Engineer -announcer with emphasis on Radio and television jobs available immediately. announcing. Also hillbilly announcer. Good Experience not required. Write Box 529A, BT. Capable, experienced studio, transmitter engineer salary, plus talent and overtime. Pleasant work- for 5 kw Ohio regional station -personal inter- ing conditions. Send all details along with tape Top engineer wanted. Thoroughly experienced view desirable -good starting salary. Box 728A, and references. Nathan Frank, WHNC, Hender- chief engineer for remote controlled station. A BT. son, N. C. Immediate opening. chance for freedom of operation and good salary in return for 100% efficient engineering operation. Projectionist- experienced, for medium market Apply only if you're sure you can handle every- vhf, maximum power station. 40 hour, 5 day week. Florida fulltime 5000 watt NBC affiliate has open- thing between the mike and antenna and enjoy Reply Box 729A, B.T. ing for experienced salesman. Good draw on everything connected with radio and engineer- commission. WLAK, Lakeland, Florida. ing. Complete details to Box 560A, B.T. (Continued on next page) RADIO- TELEVISION HELP WANTED JOBS WANTED National has a multitude of out- National has a number of top standing jobs for outstanding peo- quality Radio and Television people ple listed at this moment in both with experience in nearly every Radio and Television, and in all phase of Broadcasting available parts of the country. If you are in- right now. Because we've checked, terested in a job that fits your capa- we can recommend them to jobs bilities both now and in the future, that fit their qualifications. Call contact National today. If we don't National. You'll find that a Na- have one on file, we'll find one for tional Man is the Right Man for you. the Job. Personnel and job requests are still pouring in from ALL sections of the country. List NOW with National for the job OR person you've been looking for! Write, wire or phone M. E. Stone, Manager today for complete information. NATIONAL HAS THE PEOPLE AND THE JOBS. National Radio & Television Employment Service 'It 5th FLOOR 1627 "K" STREET, N. W. WASHINGTON, O. C. TELEPHONE RE 7 -0363

BROADCASTING TELECASTING September ?. 1956 Page 95 RADIO RADIO RADIO Help Wanted-(Cont'd) Help Wanted-(Cont'd) Situations Wanted -(Cont'd) Technical Programming -Production, Others Managerial Manager: Investigate before you invest! Factual Chief engineer for combo work 40 hours weekly. Copywriter, receptionist needed immediately. outline, administrative and personal sales record; Salary consistent with combo work experience. Montana station. Applicant should have limited bonafide details and figures; top accredited Apply KNOG, Nogales, Arizona, immediately. experience in booking and traffic duties. Include industry reputation; substantiated local /national photo, references and salary requirements in sales know -how business getting ability. On Wanted: Engineer- announcer combination. Prefer application. Box 652A, BT. your desk -at your request! Nothing to lose. man with construction abilities. New station. Confidential. Box 518A, B.T. Top pay for right man. Permanent. KUVR. Experienced copywriter. Prefer female. Good Hoidrege, Nebraska. starting salary for person with commercial sta- Sales manager: Don't try to top a proven pro - tion Or college radio training. Must be good hire his experience and know -how! Factual out- typist, creative production minded. Send per- line and bonaflde detailed personal sales record First class engineer for 500 watt daytime station. sonal prospectus, picture, references and copy /local business getting Immediate opening. WADS, Ansonia. Connecticut, samples to KTRN, Wichita Falls, Texas. substantiating national REgent 5 -4606. ability yours for the asking. Now working but confidentially seeking your inquiry Dont let Newsman- experienced desirable. Emphasis on a good one get away." Box 519A, BT. Permanent position for engineer with first phone delivery. Morning shift after break -in. WHHH license. Radio and television operation and main- Warren, Ohio. Manager with outstanding sales and program- tenance. Contact Wilbur Albee, WCSC, Charles- ming record is interested in association with mid - ton, South Carolina, for details. Copywriter, female wonderful opportunity, west major market or medium market independ- metropolitan, long -established- am station. Op- ent as sales manager. Present earnings in five Engineer, announcer 250 watt independent 90 portunity for advancement into our tv station. figure bracket. Will also consider stock option miles from New York. Must be able to maintain Send resume and sample of copywriting or call program in lieu of certain salary considerations. station and do good announcing Sob. Salary for appointment, Ralph Kenna, WKNB, 1422 New Only stations seeking permanent and long term commensurate with ability. Write Manager. Britain Avenue, West Hartford 10, Connecticut. sales management need apply. I am a family WDLC, Point Jervis, New York. man who is interested in making a lifetime connection in a market in excess of 50,000 in the First class engineer wanted immediately for good ADVERTISING AGENCIES midwest. Box 596A, BT. daytime operation in beautiful New England. WESO Southbridge, Mass. Good pay and working Experienced general manager- am-tv- currently conditions. Help Wanted heading top -rated small market network operation. Have fine New York- Chicago agency and advertiser contacts. Want to relocate with pro- First phone operator. Tape experienced desired. Tv -radio director for long established. full recog- gressive operation seeking first -rate sales results Job available October 1. Send resume to WICH. nized midwestern agency. Excellent starting and economical operation. Box 617A, B.T. Norwich, Connecticut. Include phone number salary with ample expansion opportunity. This and minimum salary expected. positron must be filled promptly so write today Top -flight general manager available immediate- giving complete background and experience with ly. Industry veteran with excellent working WTOC, 5kw directional, Savannah. Georgia, needs photo if possible. Box 669A, B.T. knowledge of all phases of radio and television. first class engineer. Send complete qualifications. Looking for medium to medium -large market references and photograph to Chief Engineer. where I can build your sales from red to black Situations Wanted in a short time (have one of the finest sales rec- 1st phone engineer. Chance for advancement. ords and pride myself on sharp economical opera- send full details to Dan Williams, WVOT, Wilson. Managerial tion). For complete details and background, North Carolina. Write Box 618A, B.T. Confidential. I'm no magician but-if you have the facilities Well known radio executive leaving present post. Immediate opening chief, some announcing. and a market. I can make your station pay off. Would like thriving. competitive medium market, Complete responsibility, small Virginia station. Top ratings in 90 days. Over 20 years operating where sales knowhow and sharp programming Excellent opportunity. Top salary. Contact experience. Presently gainfully employed but will pay dividends for both you and myself. Have Woodbury S. Ober, call Orange, Virginia, 7263, seek a market half million or more. Moderate finest industry references and top record. Write collect. salary plus percentage of gain. Box 502A, B.T. Box 619A, B.T. TV PEOPLE READY

HERB MILLER VERNEEA THOMPSON HERB JENSEN RUBY GRAHAM GEORGE SWARTZ EVERETT ALLEN

These People have just completed their training in Television Production with Northwest, which included extensive work in one of our commercially equipped studios under the direction of experienced TV per- PARKER LANE DONALD PEACE sonnel. People like these -with TV studio training and production experience -are now available in YOUR area. ANYONE INTERESTED Though well- versed in TV know -how, you will find them highly who would like to receive our national adaptable to your station's way of doing things. publication, TELEVIEWS, please let us know and we will be happy to send it Call Northwest FIRST! to you at no cost or obligation. Contact John Birrel, Employment Counselor, for immediate details,

HOLLYWOOD, CALIFORNIA 1440 North Highland NORTHWEST HO 4 -7822 CHICAGO, ILLINOIS. 540 N. Michigan Avenue RADIO & TELEVISION DE 7 -3836

1211 N. W. 21st Avu,ce WASHINCTON, D. C 1627 K Street N. W. HOME OFFICE ,SCHOOL Portland, Ore RE 7-0343

Page 96 September 3, 1956 BROADCASTING TELECASTING RADIO RADIO RADIO Situations Wanted-- (Cont'd) Situations Wanted- (Cont'd) Situations Wanted-(Cont'd)

Managerial Announcers Announcers

Manager. Experienced independent and network. Announcer -DJ. No great talent, just steady, de- Top announcer, first phone, 4 years experience, Small or medium midwest market, Box 623A. pendable, mature air -salesman. Box 677A, B.T. presently employed, wish to locate in northeast. B.T. Box 727A, BT. Broadcasting school graduate, strong on hard sell Station manager-long successful experience. commercials, news, sports, W, board, play -by- Veteran. recent graduate, strong news, deejay, Strong on sales, full of practical salesable ideas play. Excellent references, hard working, vet. commercial personality. Single. travel available and energy. Efficient operator. Mature man, married, ambitious. Tape, photo, resume. Box immediately. Salary no problem. Tape. resume. reliable, sober, excellent references. Box 651A, 679A, B.T. B.T. Barbarette, 1075 Longfellow Avenue, Bronx, N. Y. Pennsylvania only. Well -known midwest general Experienced -reliable -good Prodigal son of midwest has repented-wishes to manager of radio voiced -married. 40 hour week-employed. Box return. Available September 10. Must have $6,000: and tv available. 18 years experience, ten years 881A, B.T. experience and with present company. Married, family, age 36. ability worth it. Tom Elkins, 1800 Box 685A, B.T. West 30th, Little Rock, Arkansas. Staff announcer negro, thoroughly trained, news, Sales manager seeks management opportunity commercials, DJ, board, tape available. Box Announcer. First phone license. Five years an- small market station. Young. Aggressive. Box 682A, B.T. nouncing. Good commercials, news. Capable rou- 874A, B.T. tine maintenance. Desires permanent position Announcer, negro, terrific disc jockey personality, southeast. Details please. G. H. Massingale, R.F.D. Attention Florida: 10 years sales and management some experience. Tape available. Box 688A, Bel'. #2, Box 223 D, Lake Wales, Florida. experience in radio and television. Now ln Flor- ida, avaible for interview. Top qualifications, Experienced staff announcer, would like start Announcer, 3 years experience, news. commer- references. Box 684A, B.T. at sport station to do play -by -play. Would prefer cials, DJ, strong on sports. Available immedi- east-would also accept tv. Box 689A, B.T. ately. Barry Pfeffer, 1973 Daly Ave., Bronx 60. Attention New England: Radio and television, N. Y. 10 years sales and management Announcer- radio -tv. On- camera commercials. 9 experience. New years radio England native. Highest qualifications, refer- 2 years tv. Single, veteran, 33. $85. Announcing school graduate. ences. Box 685A, BT. minimum. Prefer midwest, consider elsewhere. Recent 1st phone. Box 692A, B.T. Russ Randolph, 2219 N. Parkside, Chicago, Illinois. Sales manager- positive thinking, skilled, experienced sales manager, manager. Successful Disc jockey, sports play-by-play. Experienced. Florida stations: Need an experienced, reliable, salesman, organizer, proven record, ability. Fam- Employed. References. Box 693A, B.T. announcer -air- salesman? Available now, John ily man desires permanent advancement to larger Vail, % Fernandes, 57 -64 81st Street, Elmhurst market. Thirty -three, successfully managing top Announcer: 26, married, vet, radio school grad- 73, N. Y. DE 5 -7944. music station in medium market. Income is uate. Available immediately. Tape, resume, good, and work for it. Box 694A, BT. photo upon request. Box 696A, B -T. Experienced pop DJ. Formally with top indie in metropolitan market. Easy, friendly style. Seeks General manager -sales manager. Currently head- Attention midwest: Have recently left but want change, northeast preferred. Write: Announcer, ing top independent in mid -eastern medium to return. Six years experience, headed news % Room 457, 2 Broadway, N. Y. C., N. Y, or market. Wishes to relocate with progressive department and have operated board and am, phone WHitehall 3 -7387. operation. Exceptional sales and management rec- familiar with network and incites. References ord. finest references. Box 708A, B.T. from all employers. Single and a veteran. First Combo -man with five consideration given to staff and operation. Box years experience engineer- 703A, announcer. First class license. Want job with Successful sales manager, with program and news BT. future. Write 8716 Elliot Avenue. South. Min- experience, seeks chance to manage small market neapolis, Minnesota. operation. Box 718A, B.T. Announcer. 7 years experience. Strong news commercials. Seeks permanence, opportunity. Salesmen Box 704A, B.T. Technical Experienced combo Six years experience. Outstanding sales record. announcer -DJ. Young, versa- Chief engineer. Fully qualified and experienced. tile, knows music. Working for 1st ticket. Tape Can Seeks permanency. Will travel. Box 650A, BT. available. Box 707A, B -T. make moderate investment. Box 686A, B.T. Young, aggressive salesman. Recent Midwestern 1st phone announcer. 2 ;6 years experience. DJ, Programming -Production, Others Broadcasting School graduate. Short on experi- news, play -by -play. $100 minimum. Box 710A, willing work B -T. working in the south. Either salary or commis- Program director, other supervisor. 9 years ex- sion. Box 700A, B.T. perience radio -tv. Presently employed respon- Don't answer this ad unless you want an inex- sible perienced, high voiced fellow determined to position major 50kw. Would like to put Announcers make good. Box 712A, my experience and knowledge to work for good BT. small station. Young man, single. Box 582A. B.T. Experienced enthusiastic DJ. Build good bal- Announcer-wages not counted as much as ex- anced record shows for morning, afternoon or perience desired. Single, willing to travel. Gen- night. Have fast moving alert morning with uine wish for progress. Box 713A, B.T. Top -rated tv and radio newsman in major personality and top rating. Excellent delivery on market. Looking for news director spot in commercials. Make personal contact with spon- Experienced. Have worked at 5000 watt station. medium market. Mature, family man. Experi- sors. Idea man. Family man. Clean habits. Top Excellent references. Top DJ. Good at news. enced in gathering, writing, delivering news. Can salary. Tape and photo on request. Box 586A, Prefer New England area. However will gladly offer excellent references. Strong on newsroom B.T. travel. Single, resume, tape. Box 714A, B.T. organization. Believe aggressive, thorough news coverage is a mission, not just a job. Hoping to Negro DJ want second chance: Have good per- High school graduate desires start in radio. Has find congenial station and community where we sonality, very dependable. Box 594A, B.T. little experience. Box 717A, B.T. can become a permanent useful part. Detailed experience resume and photo on request. Would like to visit Negro engineer-1st class phone strong Available- experienced . . . any station really interested. Box announcer- announcer depend- 675A, B.T. on interviews, production of public service pro- able hard worker . . . good references . . . grams. Experienced also in copywriting. Box desires to relocate -all offers carefully con- 637A, B.T. sidered. Box 721A, B.T. Young aggressive program director seeks affiliation with station with greater potenial. Will Experienced staff announcer. married, family. Stop -look -experienced announcer- single-vet- consider staff announcing if potential exists. wishes to relocate in Florida but will consider eran -network experience -have suitcase. Box Single. Ambitious. Two years experience. Box any reasonable offer. Strong on all phases radio 725A, B.T. 678A, B.T. and television. Box 640A, B.T. Announcer -one year all around staff experience. Third class ticket. Car. Box 653A, B.T. Announcer- experienced - third class ticket - family man. Desires permanent location in small NEED THREE HEADED DISC JOCKEYS or medium market operation. Southern states preferred. Box 655A, B.T. egseagaN 'egaur0 My speciality -very relaxed DJ shows. Good Sujpjrng a;ajgsdjjg news. Strong commercial. Desire moderate size market. Married, vet. Experienced. Box 656A, SNOLLV,LS ZUOZS 3HZ B.T. 'uaprsaad -zao'S PP°J, 'OZ Sddvt ZIYW Top announcer-3 years radio schooling. single, (pdwold pauan'as sedes yj asaq en will travel. 7 years experience as relief announcer jjy tahmg and record librarian. Box 661A, BT. awes agie lujodaa'unoa Supumnq ajcgnt aj'ejyR lo spaoaaa ¡Soo Suça nos II ptmoaS Announcer, experienced in sales, copy, promotion, -epeq ano& ;o amnsaa doga e q'!M ade' anpe'uaeaadaa e puas- euoputs luapnadapul and public relations seeking permanent an- 215 Ujot m pa'saaalm nouncing position. I can be an asset to your 30 A7INÇV3 3NO )1 WÛN aq' 911noL -jj'eng sacia asoq' uj organization. Contact me and see. Box 662A, BT. aaaammo0 ;o laqute90 age 3ul'ae'uoa &q vino pue amp alto& enes 'asando Mag jo Razor sharp- production minded announcer, SujA;j &jaaltejaj alp ao ,, m8! g jo amgeuna asp ul &juo pa'sasa'uj aano& fI energetic salesman-experienced all phases, fam- uoreuedxa canoa o' elaepem a ily- ambitious. Prefer Indies. Florida, southeast. (MI 01 AYd dOZ ano jo panana ao; sa jeuoesad Box 663A, B.T. 21501'9 pa5U 5 t siaa¡aaw aAgaadsaa acaq' Ut atropine ( VIT d01 atli gs ene mode auutwkOQim, DJ- News -sports presently employed - married, pue &'t0 seauex-ggm :entrajl0 MaN-%IZA isgem011d1o31 PIoj Want to relocate in larger market in the east. age pairo[ 'enr esq pingo ureail Sulpusdxa sae Box 668A, B.T. NlVaA SNOIZVZS ZUOZS 941 -SNOIZVZS ZUOZS alp uo dn apis ig2u s&eMge ale e2ujgi 'sq' Beginner, radio school graduate, seeks oppor- pug I4noL tunity in radio or television. Tape, resume, photo. asneaaq ssaupa;e pue- &ugeuSpo-Auoedea je'uam oAeq 'sui' ¡ie ii 'sng susalg Box 676A, B.T.

BROADCASTING TELECASTING September 3, 1956 Page 97 RADIO TELEVISION TELEVISION Situations Wanted- (Cont'd) Help Wanted - (Cont'd) Situations Wanted Programming -Production, Others Technical Managerial Experienced man for original, effective copy. Transmitter supervisor, G.E. equipped, midwest, Television manager available. Finest sales rec- Married. A.B. Degree. Prefer south. Box 695A, metropolitan station, top salary. Preferably with ord. Seeking progressive operation that needs B.T. construction and maintenance experience. Box sales boost. Full details, write 616A, B.T. 658A, B.T. Newsman. Experienced rewrite, delivery, 7 years. Top -flight general manager available immediate- Present employer will release me anytime. Prefer First phone operator. Top pay, chance for ad- ly. Industry veteran with excellent working am -tv operation. Box 705A, B.T. vancement. No experience necessary. Box 683A, knowledge of all phases of radio and television. B.T. Looking for medium to medium -large market Program director. Experienced independent and where I can build your sales from red to black Transmitter engineers for aggressive vhf, DuMont in a short time (have one of the finest sales network operations. Young I Creative! Ideas! pride sharp Box 706A, B.T. experience preferred, however will consider any records and myself on economical man with good technical background. Send de- operation). For complete details and back- Would you Ilke a personality gal who has been tails, schooling experience, family status, photo, ground, write Box 618A, B.T. Confidential. doing publicity, promotion and emceeing televi- salary, Chief Engineer, KERO -TV, 1420 Truxton sion show for summer stock company? Performed Ave., Bakersfield, California. Well-known midwest general manager of radio deejay shows from night clubs, restaurants and and tv available. 18 years experience, ten years teen center. Last radio job with number one Studio video technician permanent position. with present company. Married, family, age 36. station in Flint. Excellent references. Dottie Give experience; especially maintenance. Salary Box 665A, B.T. Miller, 619 West Fifth Avenue, Flint, Michigan. expected, and recent snapshot. KRMA -TV, 13th Colorado. Experienced sales manager well qualified in sales 85 Welton Streets, Denver, marketing, management. Presently employed but Newscaster- newswriter: Nine years metropolitan desires advancement. Advise salary possibilities. radio and tv. Reporting, writing. editing. Good Permanent position for engineer with first phone Box 680A, B.T. delivery, journalism degree, former Army news- license. Radio and television operation and man overseas. Want major market radio or tv maintenance. Contact Wilbur Albee. WCSC, staff job, prefer east. No small towns. Write: Charleston, South Carolina. for details. Announcers Suite 212, Carlton House, Pittsburgh, Pa. Need first- second class license men for studio - Announcer, experienced in sales, copy, promotion. transmitter- operating -maintenance. Full resume and public relations seeking permanent an- TELEVISION first letter to Chief Engineer, WHTN -TV, Hunt- nouncing position. I can be an asset to your or- ington, West Virginia. ganization. Contact me and see. Box 662A, BT. Help Wanted WTOC -TV, Channel 11, Savannah, Georgia, needs Technical first class engineer. Send complete qualifications, references and photograph to Chief Engineer. Salesmen Engineer tv. Recent 1st phone, state salary. Walter Piasecki, 2219 N. Parkside, Chicago, Programming- Production, Others Illinois. Wanted: Tv times salesman, in the nation's fastest growing market. Must have sales experience however tv experience is not necessary. Liberal Experienced continuity writer for large eastern Programming- Production, Others salary, draw and commission. Contact Mike network affiliate. Forward copy samples and com- Box Kiley. KTVR, Denver, Colo., or Hugh Larue, plete resume with salary requirements. CBS newsman in major market looking for tv WINS, New York. 508G, B.T. air work, writing, administrative. topportunity,ill relocate. Box 396A, B.T. Top -notch salesman for top-notch tv station in Experienced news photographer for local sound rich market. WFMY -TV, Greensboro, North and silent coverage. Must be able to process Writer- newsman. Can gather, photograph, write Carolina, wants to hire a man of high calibre, small amounts of news footage. Some newswrit- and broadcast news. Knows still, movie cameras. excellent sales record. good character, keen ing experience helpful. State salary require- 27 years old. Masters degree journalism. Wants judgement and pleasant personality, to represent ments with resume. Box 509G, BT. station as account executive. Substantial base solid position medium sized city north central salary plus good commission. Send detailed in- states or west. Box 664A, B.T. photo. WFMY -TV operation Established midwest tv station wants aggressive formation and small newscaster. have broadcast experience. For sale -1 producer -director. Slightly used. and Greensboro market will pleasantly surprise Must relieve headaches! you. Position available immediately. Send at- Complete film facilities available. Must be go- Guaranteed to Works while tention Commercial Manager. getter. Complete resume and photo required. you sleep! Highly recommended! This week . . . Salary open. Box 670A, BT. only $851 (C.O.D.) Box 667A. B.T. Let us show you an exceptional opportunity for experienced tv salesman. Salary plus commission. Account opportunity in network for man experi- Director- producer -film man-6 years with top Send resume and we will send details. General enced in general or program cost accounting in midwest station -will relocate BA, MA degrees. Manager, WSEE -TV, Erie, Pennsylvania. station in medium sized or larger market Best references. Box 687A. B.T. willing to relocate in major market. College degree in Accounting, Finance or General Busi- See ad under Radio- Dottie Miller. Announcers ness. Experience in public accounting preferred. Age limit 32. Send detailed resume to Box 671A, FOR SALE Experienced announcer for large eastern network B.T. affiliate. Straight commercial announcing and booth work. Give full resume and expected Top station in highly competitive market needs salary. Box 483A, B.T. aggressive program director for full power NBC Stations station. Good market. Excellent pay. Unlimited Tv announcer-vhf CBS -TV station in major possibilities. Send complete information first Northeast-local 250 wetter, single station break- Middle Atlantic market needs good commercial letter to Box 701A, BT. ing even. Owner -manager could make money. announcer. Possibly radio announcer, over 25 $20,000 cash- assume $16,000.00 bank notes. 9 years of age, who is looking for a good opppor- Girl as assistant to program manager. Estab- year attractive lease on building with trans- tunity to move into tv. Starting salary, $400 per lished network vhf. Experienced on- camera mitter at one location. Present absentee owner- month. Send tape and several recent photographs. helpful but not required. Typing and shorthand ship. Contact Katherine Strobuck, phone Am- All inquiries will be answered promptly and kept essential. Box 711A, BT. sterdam VI 3 -2299, or Box 715A, B.T. confidential. All tapes and photos will be re turned. Address Box 686A, B.T. Excellent opportunity for alert promotion man. Middle south small market: $25,000- terms. Paul WFMY -TV, Greensboro, North Carolina, needs H. Chapman Co., 84 Peachtree, Atlanta. Must have experience in Experienced announcer- switcher for Montana's a promotion director. A number 1 television station. Live commercial radio and/or television. Job entails supervision principal city, middle south state. fulltime and booth work. Know DuMont switching opera- as well as execution of newspaper advertising. regional station with earnings record. $250,000. tion or be prepared to learn. Health insurance, program, station and market promotion in trade Terms 29% down, balance over 5 years. Paul two weeks paid vacation after one year, 40 -hour press, on the air promotion, research and devel- H. Chapman Company, 84 Peachtree, Atlanta. week. Submit tape, picture with letter, date op sales promotion aid. This is a 3- person de- available for work, to Assistant Manager, KFBB- partment in a progressive station. Send full de- Tennessee small market station, $33,000 total Television, Great Falls, Montana. tails on training and experience, along with price. Responsible party can purchase with photo. $13,000 down. Paul H. Chapman Company, 84 Announcer- director. Commercial vhf has imme- Peachtree, Atlanta. diate opening for on- camera announcer with Experienced news director capable of delivering directing background. Must have commercial own newscasts on- camera and handling local Florida secondary market, daytimer, $49,500. Paul experience. Salary open. Send resume, picture, news staff. Position open immediately. Send H. Chapman Company, 84 Peachtree, Atlanta. tape and salary requirements to Program, Direc- complete details and photo to J. W. Kelin, tor, KOMU -TV, Columbia, Missouri. Program Director, WTVO, Rockford, Illinois. Write now for our free bulletin of outstanding radio and tv buys throughout the United States. Jack L. Stoll & Associates. 4958 Melrose Ave., Los Angeles 29, Calif. I have an opening for a capable, Also two Florida stations, both under $65,000.00. Both need good owner -managers. Terms can be experienced, hard -hitting Sales arranged. See John Hazily. Eastern fulltime, grossing around $125,000.00. Operating costs, $100,000.00. Combo operation. Manager. Salary and override. Asking $130,000.00. Terms open. See John Hanly. Northeastern fulltimer. Excellent for owner - Must be able to furnish references manager. Small market, small operation with good lease situation. Low overhead, breakeven operation. Asking $42,500.00, at least 50 %, down. as to integrity and performance. See John Hanly. Apply Southeastern fulitinte, combo operation. Staff of nine. Grossing about $85,000.00, asking 53; 000.00. $18,500.00 down with land and building. or $43,500.00 without. $15,000.00 down. See John Box 644A, BT Hanly.

Page 98 September 3, 1956 BROADCASTING TELECASTING FOR SALE WANTED TO BUY RADIO Equipment Equipment Help Wanted-(Cont'd) New England da mer, single market. Estab- lished station in black. Asking $48,000.00, all cash. Any type used console. Must be in operating or Salesmen See John Hanly. easily repairable condition. Box 657A, B -T. Eastern fulltime. Gross around $12500.00. Oper- Wanted: Used Amperex 504 -R tubes in satis- ating costs, $100,000.00. Salaries, $52,000.00. Ex- factory condition. WCTA, Andalusia, Alabama. STANDING STILL WHERE YOU ARE? cellent frequency. Asking $125,000.00, $50,000.00 cash. See John Hanly. Wanted: New surplus radio transmitting tubes STYMIED BY SMALL MARKET BLUES? We've For the best any quantity. Types 893, 898, 852, 857, for Trans - got nothing but money for a station buys in the east and south. International Fowarders, Inc., 82 Beaver Street, real sales producer, growing market Call John Hanly, 1737 De Sales Street, N. W., New York 5, New York. Washington, D. C. EXecutive 3 -2185. near Washington-Baltimore. Protected accounts, RAB sales helps. Liberal RCA TT -5A high band transmitter, factory converted INSTRUCTION salary commission basis. Send resume to air cooling. Box 532A, BET. and photo first letter. We are ready One Amertran 5 kw modulation transformer. FCC first phone in 12 weeks. Home study or res- to go NOW. Electrically OK. Needs 3 terminals. Primary ident training. Our schools are located in Holly- Box 690A, BT 1875 -1875 ohms. Secondary 3200 -4000 ohms. Cost wood, California, and Washington, D. C. For approximately $1,400.00. Make offer. Box 723A, free booklet, write Grantham School of Elec- B.T. tronics, Desk H -B, 1505 N. Western Avenue, Hollywood 27, California. Situations Wanted Schafer remote unit, brand new; two Standard libraries. Box 729A, B.T. FCC OM phone license. Start immediately Announcers Guarantee coaching. Northwest Radio & Televi- One new 7C26 tube in orginal carton. Will sell sion School, Dept. B, 1627 K Street, N.W., Wash- for $200.00. KCCT Radio Station, Corpus Christi, ington, D.C. Texas. Veteran announcer seeks opportunity FCC first phone license. Concentrated speed to do morning -in For sale: One Gates 3 speed turntable CB -11 in course. New class begins September 17th. Monty clock tie show for good condition . . price $85.00. KFLD, Box Koffer, 743 Hendrix Street, Brooklyn 7, N. Y. progressive station. Solid commercials, 1006, Floydada, Texas. good habits, best references. For sale: 1 Carter rotary converter -6v DC input, RADIO Also, tremendous experience behind 115v output complete-$50. 1 -Wirek battery portable tape recorder. Compact unit- measures 6 -6 -14 mike other phases of broadcasting. inches. 7S6 ips- spring driven -$150. 1 Wilcox tape Now employed recorder, Model 8TM. Full tract recording head, Help Wanted top net station large Hi -Z in ut, jacks for phones, extension speakers. market. Salary plus. No floater, mar- 7 Sáipe $50. KGAF, Gainesville, Texas. Managerial ried, educated, reliable. 160 foot Wincharger 101 guyed tower, dismantled, Box 633A, BT base insulator, guys, make offer KSIB, Creston, Iowa. For sale: Gate 28C0 limiting amplifier in good SALES EXECUTIVE condition, $100.00. KTIL, Tillamook, Oregon. COMEDIAN-Di Small, well financed, station "rep" Come and get it. 3,800- record western music Don Norman, top Midwest personality, library. $400.00 buys everything except the shelf. Station KTYL, Mesa, Arizona. bursting at its seams with energy and available September 15. Orginal, has wide appeal. Variety ambition seeks aggressive sales- execu- says: "Norman has the Minitape tape recorder . . . over the shoulder style that has made the Godfreys and portable 71,4^ battery operated in first class con- tive capable of taking over new busi- Morgans what they are dition. Looks and runs like new. Has been used today." Contact tops of 50 hours and probably less. Cost $265. ness department. You make the Don Norman, 3353 N. 37th Street, Omaha, First check for $165 delivers this ready -to-operate Nebraska. professional portable complete with microphone proposition. We'll listen. Replies in and battery charger. General Manager, WACE, Chicopee, Mass. confidence. TELEVISION For sale -150 ft. self- supporting IDECO tower, Box insulated. Call or write WARK, Hagerstown, 660A, BT Maryland. Help Wanted REL type 695 50 watt transmitter and receiving Technical units. Whipe and receiving dipole, 35 ft. windup Programming- Production, Others mast and trailer. Now operating on 153.11 meg. Contact WCEC, Rocky Mount, N. C.

Doolittle frequency monitor, adjusted to 1490. Model FD -1A, good condition, $125.00. Radio Sta- WUNC -TV tion WMRE, Monroe, Georgia. Channel 4 Needs Best offer takes insulated self -supporting 150 ft. RADIO PRODUCTION tower. Call REpublic 7-8000, Washington, D. C. Engineers Commercial crystals: And new or replacement broadcast crystals for Bliley, Western Electric, RCA holders. Conelrad frequencies. Crystal re- MANAGER WANTED for grinding, etc. Reasonable prices, fastest service - also station am monitor service. Over 20 years Television Mobile Unit RCA TT.25BL in the business! Eidson Electronic Company, We're looking for a man to fill a big job Transmitter, Kine Recording and Proc. Temple, Texas. at a great clear channel radio station. easing. Opportunity to Study at Carolina, We want a production manager. He must Duke, N. C. State. Rush Resume and Keep working capital free. Lease needed studio, be transmitter, office fixtures, aircraft, autos, etc. resourceful, energetic and creative. Salary Requirements to: Anywhere U. S. A. Gene O'Fallon & Sons, Inc., He must know how to administer a large Alan B. MacIntyre 639 Grant, Denver. AM 6 -2397. staff of experienced broadcasters and Box 486 production people. He must be able to Carrboro, N. C. For sale: Used Western Electric 451 -A -1 250 watt handle the problems of live musical va. am transmitter. Would be ideal for Conelrad use. Two 1240kc crystals and spare tubes in- riety, farm, news and recorded music cluded. Contact Radio Station WEBQ, Harris- programs. He must be able to cope con. burg, Illinois. structively and imaginatively with the FOR SALE problems of a competitive, big -city mar. WANTED TO BUY ket. Equipment The man we're looking for must have had station experience, and a lot of it. No air Stations work required for this job. We'll pay good money to the right man, and the TOWERS Private sales. Dignified personal service. Texas, for un- Arkansas, Kansas, Mis- opportunities advancement are RADIO -TELEVISION Colorado, Oklahoma, limited. Send complete information on souri. Ralph Erwin, Licensed Broker, 1443 South Ant -Coaxial Cable . Trenton, Tulsa. your experience, education and capabil- Tower Sales ities. Also a small photo. Replies con- & Erecting Co. Equipment fidential. 6100 N. E. Columbia Blvd., Portland 11, Oregon Wanted: One used live camera chain. Prefer Box 635A, BT field power supply and control unit. Box 525A. BT. (Continues on next page)

BROADCASTING TELECASTING September 3, 1956 Page 99 IOR THE RECORD

Continued from page 92 from 250 w to 1 kw; install DA -1. new trans. and change ant.-trans. location to Hill Ave.. IA mile Existing Fm Stations . Co.'s application seeking cp for new am (1330 kc. south of Sumner Ave., Orange Cove., Calif. 500 w D) amended to change ant. trans. and Filed Aug. 24. ACTIONS BY FCC studio location to US #78, approx. 1 mile north KPOL Los Angeles Calif-Seeks mod. of cp city limits, Dyersburg; delete remote control (which authorized change hours of operation. WABB -FM Mobile, Ala. -Granted request to request; make changes in ant. system (increase install DA -N and change studio location) for cancel license; call letters to be deleted. Granted height) and make changes in ground system. extension of completion date. Filed Aug. 28. Aug. 24. Amended Aug. 23. WSAV -FM Savannah, Ga.- Granted request to KCBQ San Diego, Calif. -Seeks cp to increase cancel license: call letters to be deleted. Granted Abilene, Tex. -Application of Bill Mathis seek- power from 1 kw N, 5 kw D to 5 kw N, 10 kw ing cp for new am on 1280 kc, 500 w D amended D; change from DA -N to DA -2; change ant: Aug. 24. to change frequency to 910 kc; make changes WSON -FM Birmingham, Ala.-Granted request trans. location to Fanita Ranch & Mission Gorge Aug. 24. In ant. (increase height) and ground system. Rd., El Cajon, Calif.; make changes in ant. (3 to cancel license. Granted Amended Aug. 27. additional towers, decrease height), ground system and install new trans. Filed Aug. 24. APPLICATION APPLICATION DISMISSED KAGR Yuba City, Calif. -Seeks cp to increase WUSC -FM Columbia, S. C. -Seeks cp to change power from 100 w to 250 w. Filed Aug. 27. studio location to 1316 Pendleton St., Columbia; Walla Walla, Wash. -Walla Walla Musicasters' KHIL Fort Lupton, Colo. -Seeks mod. of specify ERP as 0.00986 kw, ant. height as 363 ft. application seeking cp for new am (1320 kc, 1 license to change main studio designation from above average terrain and make ant. changes. kw D) dismissed (request of applicant). Dis- Fort Lupton to Brighton -Fort Lupton, Colo. Filed Aug. 24. missed Aug. 29. Filed Aug. 29. WSTU Stuart, Fla. -Seeks cp to increase power APPLICATION RETURNED from 100 w to 250 w. Filed Aug 24. WAKE Atlanta, Ga. -Seeks authority to deter- WFRM -FM Coudersport, Pa.- Application seek- Existing Am Stations . . . mine operating power by direct measurement of ing cp to replace expired permit returned Aug. ant. power. Filed Aug. 23. 27. (Improperly dated.) ACTION BY FCC WJOB Hammond, Ind. -Seeks authority to determine operating power by direct measurement . . . WBRG Lynchburg, Va.- Granted mod. of cp to of ant. power. Filed Aug. 23. Ownership Changes make changes in ground system. Announced. WCPM Cumberland, Ky.-Seeks op to change APPLICATIONS Aug. 28. frequency from 1490 kc to 1410 kc; change power and hours of operation from 250 w uni. to 1 kw D WFHK Pell City, Ala. -Seeks assignment of APPLICATIONS and change trans. Filed Aug. 27. license through sale of 50% interest by William KAGR Crossett, Ark. -Seeks cp to change fre- KSIL Silver City, N. M. -Seeks cp to change David Frink to St. Clair Bcstg. System, for 1340 kc to 1250 kc; increase power $15.000. St. Clair ownership includes John H. quency from 1340 kc to 800 kc; change hours of frequency from (25.33 Kelley (25.33%) operation from U to D with 250 w; change ant. from 250 w uni. to 500 w N, 1 kw, D; install DA -N Haynes %), Fred Lamar trans. location; make changes in ant. (increase and new trans.; change ant-trans. location; make and Glinn Pruitt (15.33%), partners with Mr. in ground system and operate trans. Frink in WFHK ownership, and Fate L. Gossett height), ground system and operate trans. by re- changes ant., Aug. 24. 900 S. Main St., Crossett. by remote control from studio while employing (22%) and Fred C. Barber (12%). Filed mote control from 111. assignment of li- Filed Aug 24. non -DA. Filed Aug. 24. WGES Chicago -Seeks to cense to partnership, comprising two new mem- KROP Brawley, Calif. -Seeks authority de- WRIV Riverhead, N. Y. -Seeks cp to increase bers through gift of 5% interest to each of two termine operating power by direct measurement power from 500 w to 1 kw and change trans. 23. children of Vivian I. Cristoph. Mrs. Cristoph of ant. power. Filed Aug. Filed Aug. 24. will retain 24 %. No transfer of control ie in- KRDU Dinuba, Calif. -Seeks cp to change fre- WHOK Ohio -Seeks cp to increase 28. 1240 to 1130 kc; increase power Lancaster, volved. Filed Aug. quency from kc power from 500 w to 1 kw. Filed Aug. 24. WANE -WINT (TV) Fort Wayne, WISH -AM -TV WBVP Beaver Falls, Pa.-Seeks cp to Install Indianapolis, Ind. -Seeks transfer of control from new trans. Filed Aug. 28. Universal Bcstg. Co. (C. Bruce McConnell and 11 MISCELLANEOUS others) to Indiana Bcstg. Corp. (J. H. Whitney KCMC Texarkana, Tex. -Seeks cp to install & Co. subsidiary) for $10,000,000. McConnell in- new trans. Filed Aug. 28. terests also control WHBU Anderson Ind.. not KITN Olympia, Wash. -Seeks mod. of cp involved in Whitney transaction. J. II. Whitney (which authorized new am) for extension of & Co., New York investment firm also owns 90% NOTICE completion date. Filed Aug. 28. of both KOTV (TV) Tulsa, Okla., and KGUL -TY One Shure Microphone, Model 309. Ser. Galveston, Tex. Filed Aug. 29. 2642 APPLICATIONS RETURNED WKAM Goshen, Ind. -Seeks assignment of Two Altec Microphone System Model M20, license to Northern Indiana Broadcasters Inc. Ser. 1129 and 1130 KSON San Diego, Calif. -Application seeking through sale of all stock for $41,500. Principals One Electro Voice Filter -type Microphone authority to determine operating power by direct William N. (60 %), Alonzo E. (30%) and Florence One Electro Voice Microphone slim -line- WIMS City, type measurement of ant. power returned to be no- A. Udell (10%) also own Michigan Aug. 27. Ind. Filed Aug. 27. One McIntosh Amplifier, Model 150A, Ser. WBAT Marion, Ind. -Seeks transfer of control 7216 WCNU Crestview, Fla. -Application seeking of licensee corporation from John L. Ramp to Two General Electric Amplifiers, A1320 mod. of license to change studio location re- Central Bcstg. Corp., through sale of 100% These items were stolen from Recordez, turned (unnecessary). Returned Aug. 29. interest for $140000. Central Bcstg. fs licensee Ltd., Suite 207, Mining Exchange Build- WESO Southbridge, Mass. -Application seeking of WKBV Richmond, Ind. Filed Aug. 20. authority to determine operating power by direct WBUX Doylestown, Pa. -Seeks assignment of ing, Denver 2, Colorado. measurement of ant. power returned to be no- license from James Stolcz to WBUX Bcstg. Co. Any information of the above listed tarized. Returned Aug. 27. for $100,000. Mr. Stolcz and George Steiner will items should be sent to this office or to hold equal interest in corporation after FCC APPLICATION RESUBMITTED approval. Mr. Stolcz is 82% owner WNLK Detectives G. E. Tovrea or G. F. Carnow, Norwalk, Conn., and has application pending for Detective Division, Police Department, WERH Hamilton Ala.- Resubmits application new am at Perth Amboy, N. J. Filed Aug. 27. City of Denver. seeking authority to determine operating power WGBI -AM -FM Scranton, Pa.-Seek assignment by direct measurement of ant. power. Resubmit- of license from Scranton Broadcasters Inc., to ted Aug. 23. WGBI Radio Inc. Corporate change only, no transfer of control. Filed Aug. 28. WSVA- AM -FM -TV Harrisonburg, Va.-Seek as- INSTRUCTION signment of license to Shenandoah Valley Bcstg. New Fm Stations . . . Inc. Corporate change only, no change in control. Filed Aug. 28. Ft:(: it PHONE LICENSES APPLICATIONS WJMA Orange, Va. -Seeks transfer of control 5 6 WEEKS of licensee corporation to Woodbury S. Ober IN TO Calif. & Country Broad- through purchase of 175 shares each of common Sacramento, -Town 26 WILLIAM IL 04;DEN- 10,15 Year casters, 95.3 mc. 1 kw uni. Post office address % and preferred stock from stockholders for IISO W. Olive Avr. William T. White, 3431 Kentfield Dr., Sacramento $18.375. Mr. Ober will own 65% of station after 21, Calif. Estimated construction cost $3,260, first FCC approval. Filed Aug. 23. Burbank. Calif. year cost WHBL -AM -FM Sheboygan, Wis. Seek trans- Reservations \ecessary All ('hisses rincipalsr include William T. White and Virgil fer of control of licensee corporation from ()ver 170(1 Successful Students Nugent, equal partners. Filed Aug. 28. Charles E. Broughton and Robert A. Saltzstein to Paul F. Skinner, through sale of 2651,tí shares of common stock for $39,925. Mr. Skinner will now hold 59.1 interest in stations. Filed Aug. 28. KOWB Laramie, Wyo.-Seeks relinquishment of negative control of licensee corporation by George B. Dent Jr. and John Alexander through gift of one share each to their wives. Filed Aug. 28. NEGOTIATOR Hearing Cases ... FOR THE INITIAL DECISIONS Rochester, Minn.-Hearing Examiner Herbert ALLEN KANDER Sharfman issued Initial Decision looking toward PURCHASE AND grant of application of The Rochester Bcstg. Co., And á irr for new am station to operate on 1270 kc. 500 w D. SALE OF in Rochester, Mlnn. Announced Aug. 27. Lebanon, Pa.- Hearing Examiner J. D. Bond issued Initial Decision looking toward affirming RADIO AND 1701 K Street N.W. Washington 6, D. C. NA 8.3233 Commission's November 2, 1955, ant for trans- 60 East 42nd Street New York 17, N. Y. MU 7.4242 fer of control of Lebanon Television Corp. RA 6.3688 (WLBR -TV, ch. 15), Lebanon, Pa., from Lebanon TELEVISION 35 East Wacker Driva Chicago I, Illinois Broadcasting Co., et al., to Triangle Publications Inc., and denying protest of WHP Inc. (WHP -TV, ch. 55), Rossmoyne Corp. (WCMB -TV ch. 27), The STATIONS Patriot -News Co. (WTPA (TV) ch. 71), all Harris- burg, Pa., and Eastern Radio Corp. (WHUM-TV, ch. 61), Reading. Pa. Announced Aug. 24. OTHER ACTIONS Southeastern Bcstg. System, Macon, Oa.-By memorandum opinion and order FCC denied Page 100 September 3, 1956 BROADCASTING TELECASTING in its entirety April 11 petition by James S. Rivers, tr /as The Southeastern Bcstg. System, August 27 Applications August 29 Decisions Macon, Ga.. for review of examiner's ruling in proceeding involving it and B. J. Parrish, Pine Accepted for Filing ACTIONS ON MOTIONS Bluff, Ark.; James A. Noe (KNOE Monroe, La), Modification of Cp By Commissioner Richard A. Mack and Radio Columbus Inc. (WDAK Columbus, WJTV (TV) Jackson, Miss. -Seeks mod. of cp WDOD Bcstg. Corp., Chattanooga, Tenn.; Ga.), for use of 540 kc for am broadcast. Action (which authorized new tv) to extend completion Mountain City Tv Inc., Chattanooga, Tenn.- Aug. 29. date to 3- 22 -57. Granted Aug. 20 petition to dismiss "Petition for Newburyport, Mass.-By order FCC reopened WMFD -TV Wilmington, N. C. -Seeks mod. of cp Rehearing and Other Relief" and pleadings as- record in proceeding involving application of (which authorized new tv) to extend completion sociated therewith, filed by WDOD Bcstg. Corp. Theodore Feinstein for new am station (1470 ko, date to 3- 15 -57. and dismissed as moot Mar. 22 "Reply to 'Peti- 500 w D), in Newburyport, Mass., to include License to Cover Cp tion for Rehearing and Other Relief'," filed by agreement between Feinstein and WLAM Lewis- City Television Inc., in ch. 3 proceed- record. KOLO Reno, Nev. -Seeks license to cover cp ton, Me. relating to interference; closed Action Aug. 28. ing Action Aug. 29. which authorized installation of new trans. WEEK -TV Peoria, Dl.; WTVH (TV) Peoria, DI. Paducah, Ky. -By order FCC on petition by License to Cover Cp Amended -Granted joint "Motion to Strike Replies or for Paducah Newspapers Inc., corrected transcript of WBAW Seneca, S. C.-Application seeking li- Leave to File Rejoinder Thereto," filed Aug. 20, oral argument in proceeding involving it and cense to cover cp which authorized increase in insofar as it requests acceptance of rejoinder Columbia Amusement Co., for new tv station on power and installation of new transmitter reply to separate replies filed Aug. 15, by Com- ch. 6 in Paducah, Ky. Action Aug. 29. amended to change name of applicant to Radio mission's Broadcast Bureau and by WDLL Tele- WBAW Inc. vision Co., Peoria, Dl., in ch. 8 proceeding. Ac- Remote Control tion Aug. 28. Routine Roundup . . . Sangamon Valley Tv Corp., Springfield, HL- WCPH Etowah, Tenn. Granted petition for extension of time to and Renewal of License including Sept. 6 to file reply to Opposition to August 23 Applications KBMX Coalinga, Calif. Petition for Rehearing and Reconsideration filed by WMAY -TV Inc., Springfield. in ch. 2 pro- Accepted for Filing ceeding. Action Aug. 28. Broadcast Bureau-Granted petition filed Aug. KDQ,N DeQueen, Ark. -Seeks license to cover August 28 Decisions 22, for extension of time to and including Sept. cp which authorized new am. By the Broadcast Bureau 10 to file Exceptions to Initial Decision re am KFTM Fort Morgan Colo. -Seeks license to application of B. L. Golden, Fresno, Calif. Ac- cover cp which authorized change in frequency, Action of August 23 tion Aug. 28. power and hours of operation. WCPH Etowah, Tenn.-Granted authority to By Hearing Examiner Jay A. Kyle KFEL Pueblo, Colo. -Seeks license to cover op operate trans, by remote control from 109 Ninth which authorized new am. St. Golden Meadow, La. -Ordered that prehearing WCMR Elkhart, Ind. -Seeks license to cover cp Actions of August 22 conference will be held on Sept. 7 re am appli- which authorized new am. Following stations were granted authority to cation of Leo Joseph Theriot (KLFT Golden KUZN West Monroe, La.-Seeks license to cover operate trans. by remote control: WICE, from Meadow). Action Aug. 28. cp which authorized new am. Room 202, Crown Hotel, Providence, R. I.; KRAI, By Hearing Examiner Herbert Sharfman WFST Caribou, Me. -Seeks license to cover cp from on Meeker Road, near Craig, Colo., while San Antonio, Tex. -Issued memorandum of which authorized new am. using non DA. action taken upon transcript in matter of trans- WSRW Hillsboro, Ohio-Seeks license to cover Following were granted extensions of comple- fer of control of Sunshine Bcstg. Co. (KTSA cp which authorized new ant. tion dates as shown: KSWS -TV Roswell,Roswell N. M., San Antonio) from O. R. Mitchell Motors to Mc- WCBE Columbus, Ohlo-Seeks license to cover to new non -commercial edu- to 1 -8 -57; KRCG -TV Jefferson City, Lendon Investment Corp., and of disposition of cp which authorized 3- 15 -57; KMAU (TV) Wailuku, Hawaii, to 3- 19 -57; Aug. 23 "motion for order prohibiting the taking cational fm. WLVA -TV Lynchburg, Va., to 2 -1 -57; KVOS -TV of depositions and motion to squash subpoena WBLY Springfield, Ohio-Seeks license to cover Wash., to 1- 24 -57; KERO -TV Bakers- cp which authorized change in ant. -trans. loca- Bellingham, to Gordon B. McLendon," filed by McLendon in ant. field, Calif., to 12- 15 -56; WJNO -TV West Palm Investment Corp., and Aug. 23 "motion to limit tion, installation of new trans. and changes Beach, Fla., to 2- 15 -57; WAKR -TV Akron, Ohio, to scope of depositions and for other relief," filed system. 3- 15-57; WWTV (TV) Cadillac, Mich., to 3 -8 -57; by O. R. Mitchell Motors. Action Aug. 27. WWRI West Warwick, R. I. -Seeks license to -TV to 3- 16-57. cover cp which authorized new am. KRMA Denver, Colo., WHBG Harrisonburg, Va. -Seeks license to Action of August 21 cover cp which authorized new am station and KCBQ San Diego, Calif.- Granted authority to August 29 Applications specify studio as 75 Market St., Harrisonburg. operate trans. by remote control from Seventh KBRC Mount Vernon, Wash. -Seeks license to Avenue and Ash, while using non DA. Accepted for Filing cover cp which authorized increase in nighttime power and make changes in DA pattern. Action of August 20 WBBN Perry, Ga.-Seeks license to cover cp WELD Fisher, W. Va. -Seeks license to cover KAMD Camden, Ark. -Granted extension of which authorized new ern. cp which authorized new am. completion date to 11- 30 -56; conditions. WGAN Portland, Me.-Seeks license to cover of License cp which authorized installation of new trans. Renewal WALM Albion, Mich. -Seeks license to cover KAVL Lancaster, Calif.; KEIM Roswell, N. M. cp which authorized increase power and installa- Remote Control August 28 Applications tion of new trans. KCBQ San Diego, Calif.; KRAI Craig, Colo.; Accepted for Filing WMIC Monroe, Mich. -Seeks license to cover WUSC -FM Columbia, S. C. KCNO Alturas, Calif. -Seeks mod. of license cp which authorized new am. to change name of licensee to Interstate Broad- KDIO Ortonville, Minn.-Seeks license to cover casting Company of Oregon Inc. cp which authorized new am. August 24 Applications KITN Olympia, Wash. -Seeks mod. of cp KMUL Muleshoe, Tex. -Seeks license to cover which authorized new am) for extension of cp which authorized new am. Accepted for Filing completion date. KNAK Salt Lake City, Utah-Seeks license to KSON -FM San Diego, Calif. -Seeks license to cover cp which authorized increase daytime WBRG Lynchburg, Va. -Seeks mod. of cp over cp which authorized changes in licensed power and install new trans. for D operation (which authorized new am) to make changes in tation. only. ground system. WOL -FM Washington, D. C.-Seeks license to WKLC St. Albans W. Va.-Seeks license to Modification of License cover cp which authorized changes in licensed cover cp which authorized installation of new WBCU Union, S. C. -Seeks mod. of license to station. trans. change hours of operation from unl. to specified hours (5:30 a.m. to 7:30 p.m.). License to Cover Cp WUNC Chapel H111, N. C. -Seeks license to cover cp which replaced expired permit. THE NEWSWEEKLY OF RADIO AND TELEVISION Remote Control BROA + STING Renewal of License 1735 De Sales Street, N. W., Washington 6, D. C. KONI Phoenix, Ariz.; KVNI Coeur d'Alene, TE CASTING Idaho; KORK Las Vegas, Nev.; RSVP Artesia, N. M. PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE. Renewal of License Returned Murray, Utah-KMUR's application for renewal Z 52 weekly issues of BROADCASTING TELECASTING 57.00 mgr.). of license returned (signed by gen. o 52 weekly issues and BROADCASTING Yearbook- Marketbook 9.00 August 27 Decisions y, 52 weekly issues and TELECASTING YearbookMarketbook 9.00 5 52 weekly issues and both Yearbook- Marketbooks 11.00 Actions on Motions By Hearing Examiner Herbert Sharfman Enclosed San Antonio, Tex. -By Memorandum Opinion and Order, denied Aug. 16 motion by KITE San Antonio, Tex., for continuance of hearing now neme title /position scheduled for September 10 on its protest to -AM- May 2 grant of transfer of control of KTSA arme FM San Antonio, from O. R. Mitchell Motors to rempeny McLendon Investment Corp. Action Aug. 23. By Hearing Examiner H. Gifford Irion Broadcast Bureau-Granted petition for extension of time from Aug. 27 to Sept. 10 for filing dsy tose stete proposed findings and conclusions, and final date for filing reply findings from Sept. 24 to Oct. 1, Mente send te horse goldens -- re tv application of WSLA (TV) Selma, Ala., for mod. of cp. Action Aug. 23. By Hearing Examiner J. D. Bond AIR MAIL SERVICE AVAILABLE ON ALL SUBSCRIPTIONS AT POST- Anna, I11.- Granted petition filed July 31 by Anna Bcstg. Co. for leave to amend am applica- AGE COST. WEST COAST SUBSCRIBERS ADD $41.60 TO ANNUL tion to show "engineering studies and surveys made by the applicant looking toward the elimi- SUBSCRIPTION RATE. COST TO OTHER LOCALITIES ON REQUEST. nation of the reasons the application was designated for hearing." Action Aug. 21. BROADCASTING TELECASTING September 3, 1956 Page 101 editorials

Another Texas Whopper UNLIKE radio and television, whose rating services pin-point individual audiences to individual programs and commercials, newspapers like to deal in round numbers. Newspapers shy away from research that shows how many, or better said, how few people read an individual ad. In keeping with this newspaper philosophy of counting all the eyes that happen to fall, however briefly, on some part of a paper, the Texas Daily Press Assn. has emerged with a new study. Pre- pared by Joe Belden Assocs. of Dallas, the study claims the adult newspaper audience-the total number of adults who are exposed to newspapers -is 25% to 50% bigger than the total audience of radio or tv. Such figures seem less impressive when competent researchers dig further into comparisons between newspapers and the broadcast media. The Pulse Inc. has collected some particularly illuminat- ing information in two years of applying to newspapers and magazines the same tests of audience size that are used in radio and television. - The results of the Pulse inquiries are reported elsewhere in this Drawn for BROADCASTING TELECASTING by Std m: issue. They include these findings: 1. Five times as many minutes "If he must read a newspaper, at least have it turned to the tv page!" are spent viewing tv as are spent reading newspapers. 2. Many printed advertisements are never read at all. 3. It takes a half -page ad or larger to achieve a significant newspaper rating. 4. Fewer Bootleg Television than 15% of newspaper readers return to the paper after the first TWO old- timers who were the architects of the legislation that reading. today controls communications are crusading to make decent, Even if it were true that newspapers had a 25 -50% superiority law -abiding citizens out of the canyon -dwellers of the West who in total audience, and there is plenty of competent research to dis- now are "bootlegging" television. They want the FCC to do this pute those figures, the advantages of total exposure would be more by changing its arbitrary rules which make such on- channel boosters than offset by the fact that of that total audience only fractions, illegal. small fractions, are apt to see any particular ad unless it is a half - The crusaders are former Sen. C. C. Dill of Washington, "father" page or more. of the Radio Act of 1927 and the Communications Act of 1934, and Gov. E. C. (Big Ed) Johnson of Colorado, who as chairman of Time and Tolerance the Senate Commerce Committee handled most of the implementing of the Dill laws. Gov. Johnson, a man of action, named his own WHILE organized Protestant groups argue among themselves state "FCC" a few weeks ago and authorized "booster" service for with considerable fervor about the pros and cons of the isolated town of Steamboat Springs. He challenged the FCC religious broadcasting, there remains another problem worthy of to do something about it. Sen. Dill earlier had importuned the their cooperative attention-the 66 million unchurched Americans. FCC to allow unlicensed "peanut booster" service in the canyons In the heat of religious battle over the use of broadcast facilities, of the Columbia River in Washington, contending they couldn't some of those who lead denominational activity seem to have suf- cause interference since they are not stations but repeaters. He fered a loss of perspective. Most recent instance is the adoption by was rebuffed and the case now is in the courts. the National Council of the Churches of Christ in the U. S. A. of The upshot is that there are perhaps several hundred boosters an intemperate policy statement that lays out the specific responsi- operating "illegally" in the canyons and hills of the rugged West. bility of stations and networks to supply "desirable broadcast time The FCC can't possibly run them down, because the "repeaters" are free as a public service." small and unattended. They work automatically, going off when Through its Broadcasting & Film Commission, the National the "mother" station stops transmitting. They are like relays for Council has warned that broadcasters should "give due considera- telephone or telegraph lines. They simply get the emitted signals tion to the strength and representative character of the councils of into the crags and gulleys where a few families may live, but which churches, local and national." are out of reach of the mother station. This assertion must be matched against the claim of a rival Prot- The public will not be denied tv in these areas where other diver- estant group, the National Assn. of Evangelicals, that there are 21 sions are not readily available. We're told that it's like Vol million Protestants outside the - the National Council and of those, 10 stead Act people got their moonshine during prohibition, and million are - represented by the Evangelicals. they're getting their television now. We have no way of knowing which, if either group, is the more The FCC months ago tried to cope with the problem by author- representative of Protestantism in the U. S. today, and indeed that izing "translator" stations, but Sen. Dill says these are too costly, question is unimportant to this discussion. The point here is that and little communities can't afford them. The contention is made no church has the right to dictate how religion should be broadcast. that community antennas likewise are too costly and that they are How religion should be presented on the air is a matter for deci- not amplifiers or boosters but actually tv broadcasting stations. sion by individual broadcasters. Religious needs and attitudes vary On-channel boosters cost about $450, and practically nothing to widely from community to community, a fact which is recognized maintain. in the NARTB's Television Code. While the code recommends We do not profess to know the answer If, as Sen. Dill and against the sale of time for religious broadcasting, it wisely leaves Gov. Johnson contend, these on- channel boosters cause no inter- the final decision up to the individual broadcaster. ference, but simply "fill -in" normal service, then the FCC's posi- Come to think of it, is anyone seriously claiming that religion tion is narrow and arbitrary. Sen. Dill wants such stations to and money are incompatible? Or that broadcasters have no right "register" with, but not be licensed by the FCC. He says he would to cnarge religious interests for the use of time and facilities to support legislation to abolish the FCC if it refused to act. spread denominational messages? People in remote areas are entitled to "free" television, along Among all churches the practice of buying newspaper space to with their more fortunate urban brethren. The FCC, however, advertise services is widespread. Buying radio and tv time is no less has a duty to protect against interference. Certainly, this situation when respectable-especially it's remembered that religious broad- warrants prompt study by the Commission. We doubt whether casts present a message or take a church service into the home as Congress will authorize or permit FCC "revenuers" to swoop against the usual newspaper directory. down on illicit television bootleggers in hills and valleys of the West. Page 102 September 3, 1956 BROADCASTING TELECASTING IN ST. LOUIS

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