Take a Bold Step Towards a Healthier Mouth

BE BOLD. BE BOLD. ASK YOUR FIGHT BACK. DENTIST OR HYGIENIST The next step to ensuring a healthier mouth QUESTIONS. TAKE A is focusing on good oral care habits, and sticking to them. This includes regular visits to Find out what else you can your dentist, and a daily regimen of brushing, do for a healthier mouth fl ossing, and rinsing with LISTERINE®. with questions like these: BOLD STEP CONTINUE TO FOCUS ON GOOD HABITS: TOWARDS A BRUSH I brush and fl oss every day. 2X a day Should I consider rinsing HEALTHIER with LISTERINE® also? MOUTH. FLOSS every day What is the best way to fl oss or rinse? RINSE with LISTERINE® Mouthwash 2X a day for 30 SECONDS Is there anything else I can do to help prevent AVOID THESE BAD HABITS: gum disease and cavities?

LISTERINE® Antiseptic rinses do not contain cetylpyridinium chloride (CPC) or chlorhexidine. Eating sweets/ Chewing ice Snacking ® Drinking soft drinks or hard candy throughout the day LISTERINE Floss does not contain mouth rinse ingredients. Use all products only as directed. The LISTERINE® bottle design, REACH®, and COOL MINT® are registered trademarks of Johnson & Johnson. ADA logo is a trademark of the American Dental Association. © Johnson & Johnson Consumer Inc. 2017 KNOW THE TAKE A BOLD STEP: MAKE THE BOLD CHOICE WARNING SIGNS. ADD LISTERINE® TO FOR A HEALTHIER MOUTH. ® IT’S A FACT: Untreated oral disease affects over With the LISTERINE that’s right for you: half of the world population,1,2 and chronic gum YOUR DAILY REGIMEN. disease actually affects over 90%.3 But by taking Even when brushing and fl ossing are done well, HELPS PREVENT AND the right steps, there’s a lot you can do to help bacteria are still left behind. But rinsing with REDUCE PLAQUE keep your mouth as healthy as possible. The fi rst LISTERINE® Antiseptic kills 99.9% of germs that AND GINGIVITIS step is being aware of the early warning signs: cause plaque, gingivitis, and bad breath. Making it essential for a whole-mouth clean. Variety of Flavors

Swollen, Bleeding Bad breath Teeth sensitive to KILLS BAD BREATH GERMS HELPS PREVENT CAVITIES tender gums gums hot or cold liquids AND STRENGTHEN TEETH BRUSHING and Adding LISTERINE® Antiseptic These issues are caused by a build-up of FLOSSING cover only covers the other bacteria, and are early signs of cavities, gingivitis, or periodontitis. If you notice any of these signs, talk to your dental health professional of25% the mouth of75% the mouth immediately about ways to help.  CAVITIES are holes which form in your teeth 1 when acid-producing bacteria dissolve the FOR A VIRTUALLY 00%4 tooth’s enamel. WHOLE-MOUTH CLEAN Alcohol Alcohol Free and  GINGIVITIS is the fi rst stage of gum disease. Free Metered Dosing for Kids As dental plaque builds up on the gum line, bacteria in the plaque cause infl ammation ADVANCED TECHNOLOGY FOR A CLEANER, HEALTHIER MOUTH of the gums. There is usually no pain, but MAKE THE BOLD MOVE. gums are red and puffy and may bleed when ® brushed. The good news is that, with proper Add LISTERINE to your daily routine, and start care, gingivitis is easily treated and can be moving towards a healthier, cleaner mouth with completely reversed. the very fi rst rinse.

 PERIODONTITIS is the next, much more References: 1. Marcenes W, Kassebaum NJ, Bernabé E, et al. A Burst of Easy Sliding Cleans Gently serious stage of gum disease that can occur Global burden of oral conditions in 1990-2010: a systematic analysis. J Dent Res. 2013;92(7):592-597. 2. United States Census Bureau. U.S. Mint Flavor and a Superior at the Gum Line when gingivitis isn’t properly treated. It can and World Population Clock website. www.census.gov/popclock. Clean Accessed May 12, 2015. 3. Coventry J, Griffi ths G, Scully C, Tonetti M. ultimately result in tooth loss…and it’s not ® Periodontal disease. Brit Med J. 2000;321(7252):36-39. 4. Kerr WJS, To fi nd out more about every LISTERINE product, reversible.* Kelly J, Geddes DAM. The areas of various surfaces in the human mouth from nine years to adulthood. J Dent Res. 1991;70:1528-1530. visit listerine.com

*LISTERINE® Antiseptic is not indicated to treat periodontitis. Use all products only as directed.