Thomas Schmidt*, Satoshi Tomita**, Yuki Yamauchi*** & Jörg Sydow* * Freie Universität Berlin, Germany, Department of Management ** Rikkyo University Tokyo, Japan, Graduate School of Business Administration *** Doshisha University Kyoto, Japan, Faculty of Commerce Contact:
[email protected] Entrepreneurial Storytelling and the Rise of Robotics/AI Start-ups in Japan Abstract The narrative perspective has been developed recently in entrepreneurship research in order to analyze how entrepreneurial innovation is co-created by founders and contexts. Instead of analyzing founders and contexts as distinctive levels, the notion of entrepreneurial storytelling points to the process of relational, temporal and performative enactment. More specifically, during the process of new venture creation legitimacy can be gained by creating intertextual links between the venture idea and its contexts. Given the lack of empirical research on the narrative perspective in entrepreneurship, we conducted a qualitative comparative case study on two robotics/AI start-ups in Japan. While in the first case a Japanese narrative was enacted (Japan’s demographic problems, stagnation and Abenomics), a Silicon Valley narrative was enacted in the second case (chasing opportunities, high growth, venture capital). So far, both narratives seem to enhance the development of the start-up companies. Keywords: entrepreneurship, Japan, narratives, grand challenges, demographics, AI, robotics 1 Introduction With their entrepreneurial narratives, start-ups sometimes address grand challenges like climate change or poverty. In this regard, not only social enterprises matter (Dorado & Ventresca, 2013; Eisenhardt, Graebner, & Sonenshein, 2016; Ferraro, Etzion, & Gehman, 2015) but also for-profit start-ups that aim to make their start-up narrative more convincing in accord with societal challenges.