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Scoring in the Rain Junior Chris Yankee score THE CHRONICLE to THURSDAY, SEPTEMBER 26,1991 DUKE UNIVERSITY DURHAM, NORTH CAROLINA CIRCULATION: 15,000 VOL. 87, NO. 20 Sports executives address athletic issues Grad dean By MIKE FINLON and GEOFFREY has forced schools to hire lawyers the main reasons that Florida "Basketball is quickly becom­ GREEN to insure their compliance with State was added over Syracuse ing a global sport. The NBA is advocates Universities must address de­ regulations. University, Corrigan said. best poised to exploit [this] and clining revenues in collegiate Schools are now trying to Professional sports leagues in become a worldwide leader." sports, the Atlantic Coast Con­ downscale their athletic opera­ the United States can only ex­ A great future lies ahead for rebudgeting ference Commissioner told a tions without sacrificing the qual­ pand revenues by seeking inter­ the NBA in Europe and Asia. The By MATT STEFFORA group of graduate students ity or quantity of different sports, national markets, said New York development overseas is continu­ A rebudgeting proposal Wednesday. Corrigan said. Knicks President David ing much as it did in the United put forth by the Graduate Six sports executives from It will take more than reducing Checketts. "Everybody is asking, States, Checketts said. School may draw more across the country explored this "NBA games will be shown on graduate students to the and other issues facing the future television in over 80 countries" if University and could be of professional and collegiate things go as planned, he added. implemented as early as the sports markets at the 1991 Sports "International and globally based 1992-93 year. Business Conference at the Fuqua companies will be using the NBA The plan, called the School of Business. to sell their products on a global Graduate School Compre­ Increasing the profits of colle­ market." hensive Formula, is de­ giate athletics programs, devel­ The NBA's international suc­ signed to give more finan­ oping an overseas market for pro­ cess has boosted overseas sales cial aid to more graduate fessional sports, and defining the among American sports compa­ students and give the dean role of the sports agent were the nies, said David Falk, president ofthe Graduate School more main issues presented to Fuqua of Pro-Serv, a large sports man­ authority over income from students. agement company. The company graduate students. College athletics programs are is expecting to grow from a $2.3 Currently, the Graduate facing grave fiscal problems, said billion dollar company to a $6 School is the only division of Eugene Corrigan, ACC commis­ billion dollar company in just a the University without a for­ sioner. "If we don't watch out what few years, he said. mula, which is a budgeting we're doing, we're going to go People often misunderstand the procedure and bottom line broke," he said. role sports agents play, Falk said. mandated annually by the The University of Notre Dame's MELISSA BERMUDEZ/THE CHRONICLE "Managing a player involves a provost. The plan would recent defection from the College ACC Commissioner Gene Corrigan spoke at Fuqua Wednesday. hell of a lot more than just nego­ eventually improve the Football Association television tiating a contract," he said. Agents Graduate School's bottom alliance caused a decline in tele­ sports staff to fix the financial now that we've milked [the U.S. also have to help decide which line from a $740,000 deficit vision revenue for the remaining problem, Corrigan said. "Even if market] to death, what are we tournaments and endorsements to zero. schools in the association, we get our costs under control, going to do next?" Checketts said. the athletes they represent will Lewis Siegel, dean ofthe Corrigan said. we're going to have to find more "The sexy answer is to go interna­ accept. school, first proposed the College athletics programs ways to raise money." tional." Falk also defended the high formula at the Academic have grown in size despite the The need for revenue motivated The NBA has already begun to salaries given to athletes, many Council's Sept. 12 meeting. flat revenues, Corrigan said. Foot­ the ACC to add Florida State become international. The of whom are his clients. The dan­ Since then he has met with ball coaching staffs have doubled University to the conference last league's strategy is to build its ger that an athlete's career could several faculty and admin­ over the last fifteen years, and year. The enormous Florida tele­ popularity overseas and use these end suddenly requires that he try istrators to discuss the for- the increased emphasis on en­ vision market and the potential new fans to serve as a market for to receive the maximum pay, he See GRAD on page 4 • forcement of NCAA requirements to recruit Florida athletes were NBA products, Checketts said. See SPORTS on page 4 • GTE call waiting ads generate controversy at University By BRAD RUBIN "The ads in m—mmmmmmmmmmmm enrolled in the ads were sexist. GTE generated allegations of sexism question will classes you "The fact that GTE insinuates that when it ran an ongoing series of advertise­ be thoroughly hate just to be women are solely here to worship men and ments for call waiting service in the re-examined, near him." that we can't have interests of our own is Chronicle. as well as the Another ad, incredibly insulting," Canaday's letter The ads have generated different reac­ process that picturing an stated. "If the creators of this advertise­ tions around campus. Some students have we use to test attractive ment had been as demeaning to any other accused GTE of sexism while others see market the woman, reads group (i.e. blacks, Jews etc.) the repercus­ the ads as only part of a clever advertising ads," Toler "She likes sions would have been legally devastating campaign. said. "Some­ classical mu­ to GTE." The University is the only campus where times you try sic. You "They are capitalizing on a very de­ the ads have sparked controversy, said to be cute and scrape the meaning image of women, and that's dis­ Josie Hogan, head of GTE's advertising funny, but you heavy metal crimination," Canaday said. agency. end up cross­ stickers off An opposing viewpoint on the ads was GTE has followed the debate and plans ing the line." your bumper." presented by Engineering freshman to evaluate alleged sexism in the ads, said The ads fea­ The Joaquim Neto, whose also submitted a Steve Toler, a spokesman for GTE public ture a picture premise ofthe letter to the editor. affairs. of an attrac­ ads is that "The ad is a creative exaggeration of one The Texas-based company is very con­ tive college- v when the student's fancy for another." Neto wrote. cerned about how call waiting ads have age person. "god" or "god­ "GTE just played off this circumstance, been perceived at the University, he added. Beneath the 1 S^ * dess" finally making the situation extreme." "We've followed the ads and the letters picture is a calls, your line Since the ads are just a spoof of dating to the paper very closely," Toler said. "We caption de­ is busy. The and romance, he wrote, they are not de­ are trying to get back to each letter writer scribing the Yol'vi WORSHIP!'! 1) IIIM 1 KOM Al AH Al I SI Ml SI I K. target audi­ meaning to women in any way. Also, since to let them know that we share their incredible Yol \l III AKDIIIS l.ASl OIKIIRIINDWAS HIIIMI. Yol III IM II Vlil H II UK. ence has then the ads portray both men and women in concern over the implications of the ads. lengths to Yol 'VI- 1 NKOl I I l> IN ( 1 ASSIS Vol IIMI Jl SI Ml III SI \K IIIM. lost its chance the same exaggerated situation, they are Ill HVUIWAIIS. We obviously did not mean to offend any­ which a mem­ at romance not sexist, Neto wrote. one, and we're going to take a good hard ber of the op­ because it "I can see how the first ad [run by itself] Yol RUM IS III SI. look at this." posite sex didn't have might be offensive," Neto said. "But you The GTE public affairs office is drafting went to catch GTE's call have to take a more open-minded approach a letter of explanation to the Chronicle that person's waiting ser­ to the ad. I personally thought ofthe sec­ and the students ofthe University, Toler attention. Call Waiting QO vice. ond ad [portraying men] while I was read­ ..OKI>I«< MI l'n K t" u 11 smvim (millK SiK« I (ISIIH VI HJM-'TVIfl »« w*!ins«i\ said. One ad Lynn ing the first one." GTE continued to run the ads because it shows an at­ SPECIAL TO THE CHRONICLE Canaday, an In response to Neto's letter, Canaday has a contract with the Chronicle for a tractive man employee of said, "Either way, it's discrimination. Are GTE's ads have raised charges of sexism. specified number of ads. The contract was with a caption the Depart- you going to say that discrimination is all close to expiring, and GTE decided to let reading, "You've heard his last girlfriend ment of Computer Science, submitted a right as long as you do it to both sexes, or the campaign run its course, Toler said. was blond. You bleach your hair. You've letter to The Chronicle complaining that all races? That's unbelievable." PAGE 2 THE CHRONICLE THURSDAY, SEPTEMBER 26, 1991 World and National Newsfile Cristiani and guerillas reach peace accord Associated Press By SHIRLEY CHRISTIAN oversee the carrying out of the accords.

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