Silverstone Raceday Programme 30 July - 1 August 2010 Contents

The Ducati Xerox Sponsorship The 2010 World Superbike Season Useful information The Ducati Xerox Sponsorship Our partnership with Ducati, the most successful factory team in WSBK history

2010 sees Xerox’s sixth season as title sponsor of the For regular content and news throughout the 2010 Ducati Xerox Team. season, please go to www.xerox.com/ducati

Riding under the banner of ‘Ready for Real Business’, Ducati and Xerox believe that it is the combination of people, innovation and passion being brought together in the right place with perfect timing that enables the success of the team on the track. Follow the team on our page on FaceBook at: www.facebook.com/ducatixeroxteam2010 Just as each member of the Ducati Xerox Team is dedicated to winning and enhancing the performance of the team, Xerox is dedicated to working with its customers and partners to ensure they too have the freedom to focus on their real business. Find us on Twitter: Twitter:@Ducati_Xerox Ducati Xerox Team Leader - Ernesto Marinelli Leaders off the track - Our business relationship with Ducati Motor Holding

For Ernesto, 2010 will be a particularly significant We also have a separate business relationship with The Challenge year as he takes up his new role as SBK Ducati Motor Holding. The company is world leader Because Ducati grew rapidly in a few years from 12,000 Project Manager. in motorbike manufacturing as well as an iconic and to 41,000 bikes, outsourcing of many Ducati activities dynamic brand in the fashion industry. With motorcycle became a strategic lever. ‘Ernie’ has 15 years of technical experience in racing. production increasing per annum and stiff competition Having joined Ducati at the end of 1995, he has worked from abroad, Ducati faces a range of challenges. with the likes of , Neil Hodgson, James Objectives Toseland and . • Employ a high quality service to cut outsourcing and improve efficiency in technical documentation From 1998 to 2000, he was Ducati’s technical director • Become more time efficient in the AMA Superbike Championship before returning to • Reduce obsolescence of promotional materials Europe where he moved onto the Ducati Corse Superbike • Reduce Costs factory team where he has remained ever since.

We wish Ernie the best of luck this year. Solution and Results We began rationalising office machinery and streamlining the authoring, translation and delivery of technical manuals and other materials. Consequently, we are driving down direct costs by up to 23% and have reduced the lead time for User Manual printing from 15 days down to 1. Ready for Real Business

To stay ahead in business, both Ducati and Xerox know how important it is that the technology, software and work processes that drive their organisations are operating as effectively and efficiently as possible. While we create technology and services that enable businesses to produce and manage documents more efficiently and effectively, Ducati understand that their technology and innovation lie at the very heart of their business success.

Ducati’s 1198 Testastretta Evoluzione engine is the crowning glory of Ducati’s innovative development and the perfection of the L-Twin engine.

World Superbike dominance for almost 2 decades is the result of continual commitment of the twin- cylinder configuration. The 2010 Season 2010 Ducati Xerox rider Noriyuki Haga #41 2010 Ducati Xerox rider Michel Fabrizio #84

This is Nori’s second year in the Ducati Xerox Team 25-year old Michel, nicknamed ‘The Hurricane’, had his having narrowly missed out on last season’s title by 6 most successful season to date in 2009 with 3rd place in points. An experienced campaigner, Nori will no doubt the championship. Michel will also be a strong contender be challenging for championship honours this season. for this year’s championship.

Personal Stats Personal Stats Nationality: Japanese Nationality: Italian Born: March 2, 1975 Born: September 17, 1984 Marital Status: Married with two children Marital Status: Married with two children Height: 168 cm Height: 173 cm Weight: 65 kg Weight: 64 kg Hobbies: Golf and water sports Hobbies: Football and cinema

World SBK stats World SBK stats 2009: 2nd (Ducati Xerox Team) 2009: 3rd (Ducati Xerox Team) 2008: 3rd (Yamaha Motor Italia) 2008: 8th (Ducati Xerox Team) 2007: 2nd (Yamaha Motor Italia) 2007: 11th ( DFX) 2006: 3rd (Yamaha Motor Italia) 2006: 11th (Honda DFX) 2005: 3rd (Yamaha Motor Italia) 2004: 3rd (Yamaha Motor Italia) Luca and Ernesto understand that winning comes down to making the right decisions.

Since Ducati Motor Holding decided to work with Xerox Global Services in 2005, we have succeeded in rationalising Ducati’s office. Nori Haga’s Crew Michel Fabrizio’s Crew

Luca Ferraccioli Marco Frigerio Marco Lozej Luca Minelli Track Engineer Electronics Engineer Track Engineer Electronic Technician

Alberto Colombo Roberto Banci Michele Bubbolini Marco Ventura Davide Gibertini Claudio Montanari Chief Mechanic Mechanic Mechanic Chief Mechanic Mechanic Mechanic

Stefano Favalini Massimo Meneghin Andrea Neri Moris Grassi Mechanic Tyre Technician Mechanic Tyre Technician Team Management Hospitality

Ernesto Marinelli Heather Watson Mauro Grassilli Matteo Scalmazzi Matteo Mazzoldi Giorgio Tamburini Team Manager Press Officer Sponsorship Manager Chef Chef Assistant Chef

Una Conway Toshi Araki Rok Agostino Zambetti Massimiliano Pezzotta Francesco Canuli Team Co-ordinator PA to Nori Personal Trainer Hospitality Crew Hospitality Crew Hospitality Crew

Byron Draper Andrea Baravelli Öhlins Technician Spare Parts & Components Team-work and communication. Key factors that help Rok ensure that Michel is ready to race.

Whatever your business needs, our consultants will work closely with you to identify the widest range of technology, consulting services and solutions available in the industry. Latest News from the Paddock 2010 Championship Standings

A revamped Silverstone hosts round 10 of the 2010 world Michel, who lies 8th overall in the championship, said: “In Rider Team Points superbike championship this weekend. The midlands track, race 1 I realised straight away that I had a problem so had which has not featured on the World Superbike calendar to come back to the garage. Race 2 went much better. I Biaggi (ITA) Aprilia 352 since 2007 was subject to a £5 million investment over defended myself and am satisfied with the result.” Haslam (GBR) Alstare 284 the winter to develop a new, super fast bike circuit that includes a dramatic new section as well as significant Rea (GBR) Honda 203 improvements to spectator viewing facilities. Checa (ESP) Althea Ducati 189 With less than a third of the season remaining, the Ducati Haga (JAP) Ducati Xerox 172 Xerox Team return to the UK looking to earn valuable championship points to guarantee a strong finish to the campaign. 3 weeks ago at Brno in the Czech Republic, the riders managed to consolidate their championship positions with Michel claiming 3rd position in race 2 and Nori finishing 6th and 5th. After Brno, Nori said, “I made a strong start in race 1 but I couldn’t push as I wanted. In race 2 I was able to make up several positions. 5th wasn’t bad considering my grid position.” Michel celebrates his 2nd podium in 2 rounds

Michel and Nori battle with Ruben Xaus at Brno The Ducati Xerox Team at Silverstone

Despite Donington and being the traditional venue of choice in recent years, Silverstone hosts in the only British World Superbike round this season. Back in 2007, when the World Superbike circus last visited the midlands track, the treacherous weather conditions only allowed for 1 race, won by former Ducati Xerox star Troy Bayliss. Nori, formerly of Yamaha, finished 2nd that day. Michel, meanwhile, was forced to retire on his former DFX Corse bike. Ahead of the weekend, Nori said: “I’ve had some good results at Silverstone in the past, and it was always a track that seemed to suit my riding style. We’ll have to wait and see just how much it’s changed but I’m looking forward to the event and hope we can do well.” Michel added: “With the changes to the track layout it will be interesting to see how everyone goes. I hope to do better at the recent Brno round and so will try my best to take as many points as possible this weekend to improve my position in the overall standings.”

Silverstone track Lap Records Fastest Lap Bayliss (Ducati Xerox) 1’26.299 (2006) Superpole Bayliss (Ducati Xerox) 1’24.558 (2007)

Circuit Length Corners Corners left right 5.90013km/ 3.666 miles 10 8 Useful Information Paolo Casoli Mauro Grassilli Ducati success on the track between 1988 and 2009

Mauro has been part Paolo Casoli, who will be Team Poles Podium Wins 2nd 3rd Titles your garage tour guide, of the Ducati Xerox was a former Italian Grand Team since 2003, Ducati 150 714 285 226 193 16 Prix motorcycle road racer. working in the areas of Honda 41 343 105 119 119 4 marketing, hospitality and Paolo will give you an sponsorship. Yamaha 30 218 65 69 84 1 insight into the intricacy Kawasaki 19 163 35 57 71 0 and innovation of the Today he is Sponsor Suzuki 17 116 28 39 49 1 Ducati Xerox Team. Account Manager, meaning that while at the racetracks his main task is to make sure that all team sponsors Paolo’s career highlights include third place in the and their respective guests have the best possible race 125cc world championship in 1987. experience. Ducati was founded in Bologna in 1926 as a small, family run company producing small radio components.

From 1994 to 1996 he competed in the Superbike World Extremely knowledgable, Mauro is always approachable Now, it is an international motorcycle and fashion brand that makes racing-inspired motorcycles with unique engine Championship and in 1997 he won the Open Series, and ever ready to answer any questions you may have features, innovative designs and advanced engineering. which today is better known as the Supersport World with a smile. Mauro can usually be tracked down in the Championship. Ducati Xerox Hospitality area! The Superbike World Championship Format 2010 Calendar

Each round has 2 races and the results of each Superpole Dates Country Location race are combined to determine two annual Superpole adopts a knock-out style format over 3 periods World Championships, one for riders and one for of 14, 12 and 10 minutes. In the first 14 minute session, Feb 26 - 28 Australia Phillip Island manufacturers. the fastest 20 riders compete. March 26 - 28 Portugal Portimão

Friday At the end of the session, the 16 riders with the quickest April 9 - 11 Spain Valencia 1st free practice (60 minutes) and 1st qualifying lap times progress to the 2nd phase of Superpole while April 23 - 25 The Netherlands Assen (60 minutes) the slowest 4 riders occupy the final places on the grid. May 7 - 9 Italy Monza Saturday At the end of the 2nd phase, the 8 fastest riders qualify May 14 - 16 South Africa 2nd qualifying (45 minutes) and 2nd free practice for the 3rd and final session. Here, the final positions on May 29 - 31 USA Salt Lake City (45 minutes) the grid are established for both races on Sunday. June 25 - 27 Italy Misano Sunday July 9 - 11 Czech Republic Brno Warm up - 09:20 local time Race 1 - 12:00 local time July 30 - August 1 UK Silverstone Race 2 - 15:30 local time September 3 - 5 Germany Nürburgring September 24 - 26 Italy Imola October 1 - 3 France Magny Cours Talking the same language. Sharing ideas.

We work together with your enterprise to understand your business needs. That way, we can help transform your workflow, lower costs and create better value. Superbike Vs MotoGP

Superbike racing motorcycles are derived from standard production models. While rules vary from series to series, in general the motorcycles must maintain the same profile as their roadgoing counterparts, with the same overall appearance as seen from the front, rear and sides. In addition, the frame cannot be modified.

Teams may modify some elements of the bike, including the suspension, brakes, swingarm, and the diameter and size of the wheels.

Moto Grand Prix motorcycles are purpose-built racing machines that are neither available for general purchase nor can be legitimately ridden on public roads.

The average speed difference between MotoGP and Superbike models is about 3 seconds per lap.

The Ducati 1198, currently ridden by Michel Fabrizio The Desmosedici GP 10, currently ridden by Casey Stoner and Noriyuki Haga and Nicky Hayden World Superbike Race Categories

World Supersport Superstock 1000 Cup The Supersport World Championship has been the World The Superstock 1000 Cup, open to riders up to 24 Superbike support category since 1999. years of age, is a support class to the Superbike World Championship at the European rounds only. World Supersport bikes must have a 4 stroke engine of between 400 and 600cc for 4 cylinder machines and Motorcycles with the same displacement as Superbikes between 600 and 750cc for twins. can run in Superstock 1000, but Superstock rules are much more restrictive. Most components on the bike World Supersport regulations are much tighter than in remain similar to their road going counterparts. World Superbikes. The chassis of a Supersport machine must remain largely as standard, while engine tuning is Between 2007 and 2009, we were title sponsor of the possible but tightly regulated. Ducati Superstock Team (known as the Ducati Xerox Britain’s Cal Crutchlow, Junior Team), a period of tremendous success. Yamaha, who took the Xavier Simeon celebrates winning A Supersport World Championship race takes place at 2009 World Supersport the championship in Portimão every World Superbike Championship round. Championship title. In 2007 (Niccolò Canepa), 2008 (Brendan Roberts) last year and 2009 (Xavier Simeon), the team won 3 successive European titles.

We wish all these riders the very best in the next phase of their career. © 2010 Xerox Corporation. All rights reserved. Xerox®, the sphere of connectivity design are trademarks of Xerox Corporation in the United States and/or other countries. www.xerox.com Printed on Xerox iGen4 TM