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Press Release PI20171103 Press Release PI20171103 Porsche Korea starts next dealer/investor selection procedure Porsche Korea commits to further investment in Korea with new dealer selec- tion for Changwon Seoul. Porsche Korea (Michael Kirsch, Managing Director of Porsche Korea) is em- barking its next investor selection procedure in search of a new Porsche authorized dealer partner. The new dealer will be responsible for the overall Porsche sales and after-sales business in Changwon city. This is a testament to represents Porsche Korea’s commitment to the Korean market through consistent investment and active management by further establishing infra- structure, where its ultimate goal is to develop business opportunities and attract more customers. Changwon is a city home to a population of 1.06 million, and it is anticipated to be a strategic location for Porsche Korea as it positions its first network in Gyeongnam region. With a market share for imported car brands averaging at 7.86% over the past three years, this region is a promising area for imported car brands. Only Seoul· Gyeonggi, Incheon, Busan, and Daegu have higher shares. What’s more, west Gyeongnam region is home to other cities in the proximity of Changwon, such as Jinju, Geoje, and Tongyeong, offering a geographic advantage for the city to draw in new customers. Candidates applying for the dealership position must have adequate experience in premium automotive sales and after-sales service, let alone an expert-level under- Porsche Korea 1 of 3 Public Relations and Press 5F, Porsche Tower, 401 Yeongdong-daero, Hyunyoung Ju Gangnam-gu, Seoul, 135-847, Korea Telephone +82-(0)2-2055-9134 Email [email protected] Press Release PI20171103 standing of the market. Moreover, a new dealer candidate should be qualified to de- velop, continuously invest in and operate a showroom and an after-sales service cen- tre equipped with a body/paint shop and Porsche Approved pre-owned car business. Porsche Korea will maintain transparency and impartiality in the selection process, while the details regarding the application can be found on Porsche Korea’s official application website. The application will run from 3rd November to 30th November, and applicants will be required to submit the application form along with other re- quested documents to Porsche Korea via [email protected]. Michael Kirsch, Managing Director of Porsche Korea, stated, “Selecting a new dealer for the Korean market is an integral part of Porsche Strategy 2025, acting as a ‘bridgehead’ to realize our consistent commitment to investment and active man- agement.” He added, “It is Porsche Korea’s goal to enhance our unrivalled position in the Korean market, while working alongside our partners to achieve value-oriented growth.” Last May, Porsche Korea selected Yongsan Sports Automobile Ltd. as a new dealer partner and opened Porsche Centre Yongsan, which reflects Porsche’s digitalization plan. At the moment, Porsche Korea operates 11 Porsche centres, 9 workshops and 1 Porsche Approved Pre-Owned show room nationwide, together with four investor partners. In addition to the existing network, the new Porsche centres and workshops in Suwon and Changwon will offer greater accessibility to the unique Porsche experi- ence for customers in the southern Gyeonggi and Gyeongnam regions. Moreover, Porsche Korea is providing a differentiated one-stop service for customers with the recently renovated Porsche Centre Bundang Pangyo, which offers new vehi- cle purchase, after-sales service, and Porsche Approved pre-owned cars all in one place. Plans are also underway to open a new service centre in Daechi-dong by the end of the year. # # # Porsche Korea 2 of 3 Public Relations and Press 5F, Porsche Tower, 401 Yeongdong-daero, Hyunyoung Ju Gangnam-gu, Seoul, 135-847, Korea Telephone +82-(0)2-2055-9134 Email [email protected] Press Release PI20171103 Porsche Korea Media Contact Porsche Korea Hyunyoung Ju [email protected] Medicom ([email protected]) Kyeong-cheol Kim 02-6370-8061 / 010-2934-7534 Young-han Kim 02-6370-8569 / 010-2372-7470 Ha-eun Kim 02-6370-8529 / 010-5286-7262 Porsche Korea Ltd. Porsche Korea Ltd. is the 17th subsidiary of parent company Dr. Ing h.c. F. Porsche AG. Porsche Ko- rea commenced operations as official importer and distributer in January 1, 2014. Porsche Korea Ltd. has presented the world’s bestselling sports car, 911 model line-ups, the mid-engine roadster, 718 Boxster and Cayman, sporty SUVs, Macan and Cayenne, and four-door sedan, Panamera. There are 11 Porsche Centres, 9 workshops and 1 Porsche Approved Pre-Owned showroom, with four official dealers which include Stuttgart Sports Cars Ltd (SSCL), Autostadt Ltd, 3P Motors Ltd and Yongsan Sports Cars Ltd (YSAL). For further information, visit Porsche Korea Ltd.’s official website (http://www.porsche.com/korea/ko/). More materials are available in the Porsche newsroom (https://press.kor.porsche.com) and, for accredited journalists, in the Porsche press database (https://newsroom.porsche.com). Porsche Korea 3 of 3 Public Relations and Press 5F, Porsche Tower, 401 Yeongdong-daero, Hyunyoung Ju Gangnam-gu, Seoul, 135-847, Korea Telephone +82-(0)2-2055-9134 Email [email protected] .
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