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edizioni In partnership with thethe italian magazine magazine wbuyer’sin • guidee SUPPLEMENT TO THE ITALIAN FOOD MAGAZINE YEAR 6 - N° 2 • FEBRUARY 2018 PROWEIN 2018 PRODUCTS OVERVIEW EXCELLENCES STRATEGIES COMPANIES Editore: Edizioni Turbo Srl - Corso della Resistenza, 23 - 20821 Meda (MB) - Tel. +39 0362 600463/4 Fax. +39.0362.600616 - Stampa: Ingraph - Seregno (MB) - Poste Italiane Spa - Sped. in Abbonamento Postale DL 353/2003 (conv. in L. 27.02.2004, n.46) art. 1, comma 1, LO/MI - In caso di mancato recapito inviare al CMP di Milano Roserio per la restituzione al mittente previo pagamento resi. EDITORIAL NEWS by Riccardo Colletti and Angelo Frigerio MEZZACORONA GROUP: RECORD-BREAKING FINANCIAL RESULTS IN 2017 2017 ended with two record-breaking fi- nancial results for the Mezzacorona Group. A NEW MAGAZINE FOR “Consolidated turnover was about 185 million euros, increasing by 5.7% over the previous 12 months; and total dividends paid to our shareholders almost reached THE ITALIAN EXCELLENCE 64 million euros, up 16.9%. Figures that show the strength of the Mezzacorona Fabio Maccari Group, both from an economic and finan- Here we go, then. A new magazine is born: The Ita- - as well as our editorial staff - and we hope that cial point of view. But above all, results that besides our subsidiaries in Germany and lian Wine Magazine. What you are leafing through many others will join us in this adventure. are connected with the strategies adop- the United States. Our goal is to reach eve- - and we hope that you will read, too - is indeed the The Italian Wine Magazine is an information, com- ted on a production and sales level, that ry single country: from ‘conslidated’ mar- very first, brand new issue. 100% dedicated to the munication and most of all working tool. 2,000 co- are providing excellent results and that will kets to ‘emerging’ economies, like China ‘Italy of wine’ competing in the global marketpla- pies are distributed, in the printed version, during be the core of our business also in 2018,” and Russia, where we have been experien- ce. The Italian Wine Magazine - one more tool in the most important trade shows; and in the digital said Fabio Maccari, managing director. cing double-digit growth rates. But in this the Tespi Mediagroup’s wide and varied magazine version, to a mailing of more than 30,000 operators regard, there is still a lot of work to do. As portfolio - comes to birth on the occasion of one including buyers, retailers, and importers, due to a In addition, for the second consecutive of the most important international trade shows for strong and fruitful partnership with the Italian Trade year, the company was provided with the proven by China, where we have been un- the sector, namely Prowein 2018. But we are ready Agency (ITA) and its global network of offices. Integrated Crop Management National disputed protagonists through the Alibaba for an encore in April, for Vinitaly. As usual, products are the core of this project. As Quality System (Sqnpi). Exports play an e-commerce website. But China is much At a time when everything is fluid and fast, we deci- well as the main driver of business. And therefo- increasingly important role: today, more more than a land of e-commerce oppor- ded to create and publish a new magazine becau- re, The Italian Wine Magazine provides a product- than 80% of production goes abroad. “We tunities, like those provided by Alibaba. In se there is a big need - or better a big craving - for oriented approach, so that Italian wines can be operate in around 60 countries worldwide China, we are now operating through 11 INSIDE ‘informal’ sources of information. Especially when discovered in the easiest and more accurate way. - highlighted Fabio Maccari - also due to distributors spread throughout the count- you address professionals (in this case wine pro- Inside this first edition, the most important part of a dedicated sales network, that includes ry, and located in cities of a considerable fessionals), and a wide, global audience. Becau- the magazine is occupied by a guide to the best of many local managers, for the United King- size and importance, as well as a resident se The Italian Wine Magazine, an editorial spin-off Italian wine production, that we selected and seg- dom, China, Canada and South America, manager to coordinate them.” of The Italian Food Magazine - is solely dedicated mented by regional origin. A real journey around to Italian companies that are going through a pro- the Italy of wine. Gruppo Mezzacorona: un bilancio 2017 da record THE COMPANY cess of internationalization. To highlight their skills, But a market is not only made of products, but of Il 2017 del Gruppo Mezzacorona si è chiuso con due record assoluti di bilancio. “Il fatturato con- know-how, and products of excellence. men, women, and companies alike. We will talk solidato si è attestato attorno a quota 185 milioni di euro, segnando una crescita del 5,7% sui CASA VINICOLA NATALE The same concept is now applied to the world of about all of them, to highlight and value the di- precedenti 12 mesi, e il liquidato totale per i soci ha quasi toccato i 64 milioni di euro, per un VERGA: BACK TO THE VINEYARD wine, that historically plays a key role in Italian ex- stinctive features of every single winery. That are +16,9%. Numeri che evidenziano tutta la forza del Gruppo Mezzacorona, tanto dal punto di vista 6 ports, and is a full expression of Italians’ talent and made of stories, families, and knowledge; of a economico quanto finanziario. Ma, soprattutto, risultati che sono frutto delle strategie adottate sia THE INTERVIEW culture. A simple, clear choice, that has been lu- constant search for innovation, without losing their a livello produttivo sia commerciale, che stanno dando ottimi riscontri e su cui intendiamo prose- “WE ARE THE AMBASSADORS ckily welcomed and appreciated by many market enormous heritage of know-how. A cultural patri- guire anche in questo 2018”, spiega il direttore generale Fabio Maccari. Molto importante anche OF ITALIAN WINE WORLDWIDE” players, including those companies that, starting mony that deserves to be told all over the world. Of l’ottenimento per il secondo anno consecutivo, dopo il 2016, della certificazione della produzione 35 from this very first edition, decided to take part to course, by The Italian Wine Magazine. Enjoy your 2017 secondo il Sistema di qualità nazionale per la produzione integrata (Sqnpi). E sempre più cen- the project. We would like to heartily thank them reading. trale l’export. Oggi, più dell’80% della produzione del gruppo s’indirizza all’estero. “Sono circa 60 EXPORT i Paesi del mondo che presidiamo”, evidenzia Maccari. “Grazie anche a una struttura commerciale TEXAS, THE NEW HORIZONS davvero vocata all’esportazione, in cui sono integrati diversi resident manager, per Regno Unito, OF THE US WINE MARKET Cina, Canada e Sud America, oltre alle sussidiarie di Germania e Stati Uniti. Lavoriamo per essere 36 presenti ovunque: dai mercati storici ai contesti emergenti, come Cina e Russia, dove segniamo UN NUOVO GIORNALE incrementi a due cifre. Ma di cammino, in questo senso, ce n’è ancora molto da fare. Lo dimostra MARKETS & DATA proprio il caso cinese, rispetto al quale si è molto parlato del nostro ruolo da protagonisti sul sito di EU WINE: PER LE ECCELLENZE D’ITALIA e-commerce Alibaba. Ma, attenzione, la Cina è molto di più. Non è solo l’articolata costellazione OUTLOOK TO 2030 di opportunità fornite da Alibaba: noi, in quel mercato, abbiamo 11 distributori su tutto il territorio 38 Dunque, ci siamo. Eccoci. Nasce una sviluppo sui mercati internazionali. Ice e con tutti gli uffici dislocati sui cinese, collocati in città di notevole importanza, e un resident manager che li coordina”. nuova rivista: The Italian Wine Ma- E di esse vuole mettere in evidenza vari mercati. Come sempre il prodot- gazine. Quello che state sfogliando competenze, know how, prodotti ed to riveste un ruolo centrale. È il dri- (e ci auguriamo leggerete) è di fat- eccellenze. Lo stesso abbiamo vo- ver, l’eroe del business. E pertanto, to il primo numero. Nuovo di zecca. luto fare per il mondo del vino, che The Italian Wine Magazine propone DUCHESSA LIA IS PUSHING PIEDMONT SPARKLING WINES: the Tutto dedicato all’Italia del vino che storicamente svolge un ruolo prima- un taglio product-oriented, affinché PRESENTED THE NEW ASTI SECCO DOCG italian compete sulla scena estera. The Ita- rio relativamente all’export italiano, sia possibile identificare l’offerta Duchessa Lia, a winery located in Santo Stefano Belbo, in the pro- foodmagazine lian Wine Magazine – che s’inserisce ed è piena espressione dei talenti e made in Italy nella maniera più ef- buyer’s • guide nel ricco e variegato bouquet di te- della tradizione del Bel Paese. Una ficace e concreta. In proposito, per vince of Cuneo, and specialized in the production of Piedmont Doc sate di Tespi Mediagroup – esordi- scelta chiara, netta, e che fortunata- questa prima release, nelle pagine and Docg wines, has widened and enriched its product range. The THE ITALIAN FOOD MAGAZINE sce in occasione di uno dei più im- mente è stata fin da subito apprezza- centrali del giornale abbiamo rea- company launched the Asti Secco Docg, a new sparkling wine that portanti appuntamenti fieristici del ta da molti player del settore, incluse lizzato una vera e propria guida alle Managing director: ANGELO FRIGERIO settore: Prowein, edizione 2018. Ma quelle aziende che fin da questa pri- eccellenze vitivinicole italiane, che features a soft and persistent perlage and a distinct and floral scent.
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