P of amoreexciting industrytobein.It’s amazing ButI can’tthink content (I’mlooking atyou,OTT). the geniusoflosingmoney withentertainment ones getacquired),andof coursemarvelingat vendors comeandgo(and seeingsomelucky industry—muddling toward standards,watching the samethingthathappens everyyearinour E 7 1 0 2 same, Joel,”andwhattheymeanbythatis it? Somepeoplewouldsay, “Moreofthe redicting what’s tocomeisatoughone,isn’t Inherit theEa The GeekShall x e v i t u c e same, butIcan’t waitforit. really running theindustry. So,yeah, moreofthe Media West inNovember, itremindedme who’s panel discussionaboutMPEG-DASH atStreaming will. WhenIsawacontentious standing-room-only it’s ledbythetechnical—thesupergeeks, ifyou happen soincrediblyfast. It’s apushindustry, and worldwide consumecontent,andthechanges passionate peopleaffecthowsomany to seesuchasmallgroupofverysmart, P r e r s n o i t c i d th
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sponsored supplement Joel Unickow Publisher, Streaming Media Streaming Publisher, homeowner handyman, we are going to see a boomhomeowner handyman, we are going of all levels,in accessibility of content for students as the classroom continues to “flip.” live OTT see more SVOD and some decent We’ll of course. with record-breaking numbers—well, always That’s But don’t get too excited just yet. It takes a lot been the problem with the frontier. happen. of hard work to make things actually and a whole There are patent issues, royalties, I, slew of arguments on the way to consensus. is still for one, am glad to see that competition to change. The driving the innovation that leads together at a best news is that we can all come figure all this Streaming Media conference and out, one algorithm, one pixel, and one patent at a time. Mi casa es su casa—please be a part of this community and be sure to send us your requests, make this feedback, critiques, and wish lists. Let’s to see you I expect another great year … together. If you are reading at Streaming Media East in May. this, you better be there, now shouldn’t you? Let’s get 2017 done. areas like drones or what to watch on Netflix to try Netflix to on to watch or what like drones areas ads. just to sell more traffic boost to get a quick seen our site traffic past 5 years, I’ve Over the up we’re serving by over 330%, and increase every month— pages of content around 330,000 don’t of streaming. We all about the ecosystem and we haven’t changed our publish click-bait, strategy for advertising marketing or social inventory gains. in traffic? There are more So why the boost being filled out there than evertechnical video jobs going to slow down anytime not before, and that’s in corporate America are soon. More companies own studios than ever before. building out their a Streaming Enterprise video has always been not an it’s totally measurable; Media staple—it’s Are you eyeball game. What about education? learning whichkidding me? Going beyond instantly playing tape when way to wrap the plumber’s
in 2016 were actually actually in 2016 were January/February 2017
“How Transit Works, What It Costs What It Costs Works, “How Transit So Important” & Why It’s in “Latest List of Vendors the Content Delivery Ecosystem” “The Adoption of 4K Streaming Will Be Stalled Be Stalled “The Adoption of 4K Streaming Will by Bandwidth, Not Hardware & Devices” “Comcast Hit With FCC Complaint FCC Complaint “Comcast Hit With Over Net Neutrality Violations” for “A Progress Report: The Alliance Codec” Open Media and the AV1 page views in 2016 “Netflix Finds x265 20% More Efficient than VP9” “10 Best Practices for Live Streaming for Live Streaming “10 Best Practices 2014, 42,005 page views Production”—from in 2016 Live Streaming)?”— “What Is HLS (HTTP an oldie but a goodie from 2011, 37,797 “H.265: Here’s the Good News, the Bad News, News, the Bad News, the Good “H.265: Here’s 2015, 56,307 page and What to Expect”—from views in 2016 alone the rubber meet the road, you’ll continue to use the rubber meet the road, you’ll continue to use and we have stick with what we know, us. We’ll no plans to pretend to also be specialists in other Notice anything here? I really hope you do—with Notice anything here? I really hope you do—with all the talk about fake news since the election, these are real, useful, technical discussions that play a serious role in how the job actually gets done. My prediction is that when you need to see 2. 3. These are the most-read blog posts by Dan Rayburn,These are the most-read blog posts our resident analyst: 1. 2. 3. As for articles published in 2016, these took the these took the As for articles published in 2016, top spots: 1. 2. 3. articles from previous years: articles from 1. While 2017 may not look that different for the for the different that not look 2017 may While point this bird’s-eye industry from online video the future by learn a lot about we can of view, on articles the past. The top-read looking at StreamingMedia.com STREAMING MEDIA STREAMING 114
sponsored supplement I 2017 tens ofmillionsmobiledevices decoding 4KHEVCcontent,and 40 millionTV’s intheUScapableof back in2016.Butwithmorethan HEVC licensingsettheindustry better quality. Theuncertaintyof power consumerexpectationsfor peaked, andit’s timeforHEVCto video bandwidthgrowth.H.264has equipment thatwouldhavebeen stream videowithaffordable companies andnon-profitscannow become evenmorepervasive.Small Streaming, asstreamingsolutions very favorably. performance continuestodevelop well assoftware,andoverallprice/ systems categories,hardwareas 2017 will be the year of Ubiquitous 2017 willbetheyearofUbiquitous prices, withagreatchoiceinall competition leadstolower ntense IPvideotechnology
network crushing will betheyearof software, from dedicated products software, fromdedicatedproducts a moveawayfromhardwareto solutions willbedelivered?Thereis new videoencodingandoptimization streaming experience. video withanequallygreat You mustdeliverthehighestquality market requiresmorethancontent. OTT TVservices,tocompeteinthe major mediabrandslaunching quality anduserexperience.With their competitorsonthevectorsof virtual TVservicesistoleapfrog operators andcompanieslaunching and betterimagequalityusingHDR. while enablinghigherresolution increasing networkcapacity1.3x HEVC willhaveapositiveeffectof services usingHEVC.Themoveto will betheyeardistributorsdeploy containing HEVCdecoders,2017 encoder toatelcoorientedsystem single channel5.5inchwide scalable solutionsrangefroma up to200SDstreams.DVEO’s the Brutus™VIsystemstranscode Now theytranscodeupto80,and transcoded upto40SDstreams. years ago,ourBrutus™IIIsystems at alowercost.Forexample,two now delivermanymorestreams upgrade theirsystems. good timeforlargeroperatorsto for subscribers. established televisionenterprises competing withmuchlargerand launch “niche”OTTserviceswhile with limitedmeanstocreateand allows entrepreneurialpeople inflection pointintechnology years ago. priced beyondtheirreachafew The questionthenishowthese The opportunityformulti-service New andre-vampedproducts pointisalsoa This inflection Most interestingly, this Sharon Carmel
industry. companies, andvendorsinthe most demandingbrands,streaming that areinusebythelargestand our H.264andHEVCcodecSDKs been attheheadofthistrendwith for anyapplication.Beamrhas to createacustomvideoworkflow architectures itisbecomingeasier With virtualandcloud-based may betimetorevisitthatdecision. universal trendthatweareseeing. and videodistributors,thisisa with serviceproviders,platforms, Based ontheworkBeamrisdoing a leadpositioninthemarket. applications, akeytomaintaining adoption oftechnologiesand packaging, andDRMsolutions. breed codecSDKs,muxing, to componentized,usingbestof later date. include H.265capabilitiesat a DVEO customerscanupgradeto DVEO streamingproducts.Or, H.265 isavailableasanoptionon video qualityatthesamebitrate. offers substantiallyimproved same levelofvideoquality, or the datacompressionratioat and offerscostsavings.Itdoubles DASH, and/orHLSusersat1mbps. that supportsupto42,000RTMP, Server familyincludesasystem users. DVEO’s ATLAS Packaging encoders nativelyserve50HLS MultiStreamer™ transcodersand DVEO’s Gearbox™,Brutus™,and cost-efficient packagingequipment. operators can reach more users with watching videoonmobiledevices, 50 1080pstreams. that transcodes200SDstreamsor Laszlo Zoltan If youhavedismissedSDK’s, it This trendisenablingfaster H.265/HEVC isgatheringsteam With theincreasingpopularityof VICE PRESIDENT |DVEO CEO |BEAMR STREAMINGMEDIA.COM 115
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. CEO | EPIPHAN VIDEO new tools and products will new tools and products will simplify the live production process. Advanced live editing and automated clip selection will reduce the size of team needed to produce an event, while products that leverage the cloud will introduce simplified, inexpensive post-event editing, clip extraction and social media integration. Pearl-2 for 4K video live switching, recording and streaming for 4K video capture 4K AV.io X1 product line lets Webcaster everyone do high quality live streaming to social media and…. stay tuned for another product announcement at ISE 2017! Forward-thinking media media Forward-thinking
Mike Sandler Epiphan Video is ready for 2017 is ready Epiphan Video new products: with great • • • • companies that recognize this shift recognize that companies immensely from have benefitted difficult and constantlyoutsourcing to operations evolving technical partners like shared services that not the delivery It’s Encompass. your content. makes you special, it’s Invest in YOUR differentiators. www.encompass.tv As a leading managed service service As a leading managed let provider in the industry, the behind the Encompass handle media scenes stuff like delivering anywhere with broadcast-level Focus instead on making quality. content that high-quality killer, and in keeps you competitive navigatesdemand while Encompass you through an increasingly challenging environment. Ask what you can do now to ensure you can afford the next blockbuster when it comes. For more information, visit Chris Walters CEO | ENCOMPASS DIGITAL MEDIA DIGITAL CEO | ENCOMPASS For professional and For professional and for live video creation and consumption. In 2017 we’ll see new products that up this game and let everyone create broadcast-quality live videos, effortlessly. corporate live streaming, Now 4K-capable, the masses Now 4K-capable, the masses New live streaming services like Live Facebook Live and YouTube have whet consumers’ appetite are equipped to consume 4K live are equipped to consume 4K live streamed events. Event centers will set themselves apart by offering dedicated bandwidth for 4K live streaming. And new products will enable everyone from conference organizers to vloggers and video gamers to live stream 4K video. Most executives in any industry Most executives in Live video, by everyone everywhere 2: of producing broadcast-quality broadcast-quality of producing platforms. on digital programming now and cable providers Broadcast need to offer traditional realize the but bringing content digitally, the broadcast format content from an enormous and to digital is expensive undertaking. more would choose to devote functionsresources to core business monetization. that lead directly to there are a lot of Unfortunately, a successfulmoving parts in running many of which often go company, which beyond areas of expertise, time, then dig into employee Content mustresources and profits. time, from be available all the anywhere, on any screen. Remaining competitive in this industry requires keeping up with content distribution methods and platforms that are increasingly complex and varied.
January/February 2017 ith 2017 upon us, I’m foreseeing the year of 4K live production and the oday, increased competition competition increased oday, in areas newer players from VOD is forcing like OTT and
In 2016 we saw YouTube and other In 2016 we saw YouTube CDNs begin to ingest live 4K content; a deluge of OTT services offering 4K transmission; and the introduction of two new 4K video gaming platforms. These drove consumer demand for 4K TVs and for higher bandwidth to view this data-rich content. year where live streaming is done by everyone, from everywhere. 1: 4K live production traditional broadcast companies to broadcast companies traditional to and adjust re-think strategies habits. For years, modern viewing to companies came digital media first and consumers via technology model content second. This broadcast- struggled to provide growing, built-inquality content to a natives. digital younger, of audience case— NetflixThat is no longer the examples ofand Amazon are great the trendcompanies spearheading
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sponsored supplement I G sure wasTalcum Powder, Iamunable over somewhitepowderthatIam dispute withVenezuelan customs the future. help fromsomebodywhocanpredict DASH areremainingasHTTPbased Flash isdying,andonlyHLS around twosecondswerepossible. Flash-based webplayers,latencies guarantee lowlatencyplayback? buyer experience.Howcanwe below 1or2secondsforanapproved chat, dependandrequirelatency streamed auctionsorbets,video communication withlowlatency. Live which requiresbidirectional
Unfortunately, afterthelittle With theRTMP protocolusedin Live Video isgettinginteractive, how canIsolvethis? but theFlashplayerisgone- need lowlatencyforlivevideo- always goodtogetsome the lotterynumbers,itis iven myinabilitytopredict
herding 35catsintooneroomand knows thatthisisnotsoeasy–try Anyone whoworkswithtechnicians for theirpredictions2017. alternative buttoaskthei2itechies last year. witch doctorwhohelpedoutsowell to calluponHugotheAmazonian transmission. WebRTC asarealtime for low-latencyhighqualitylivevideo is stillavalidandsuitabletechnology constraints likeGOPlengths.RTMP the latencylowindependentfrom delivery formatisrequiredtokeep conditions. Thus,amore“intelligent” applications cannotworkunderthese dropouts andinstabilities.Interactive latency willincreasefornetwork Additionally,additional segmentation. in 10-30secondsormoredueto two secondsormore,overallresulting Latencies ofH.264GOPisusually same performanceforlivestreams. protocols. Theycannotdeliverthe Given this,therewasno customers’ needforlow Apple) ismissing. and vendorsupport(like also broadcast,butCDN for livecommunicationand promoted byGoogleisvalid communication technology their topthoughts: the phone.To followare speak toarealclienton good ideawouldhaveto who didn’tcomeupwitha warning themthatanyone produced atelephone them inaroomand was ‘fear’soIlocked that themagicsolution Zen focusingIrealised cold showerandlotsof English. Howeveraftera getting themtospeak To respondtoour CEO |NANOCOSMOS INFORMATION TECHNOLOGIES Philip Radley-Smith MANAGING DIRECTOR|I2IMEDIA • • • • • • • from thecameratoviewer. streaming solutionsforyourbrand- device. We deliverend-to-endlive playback, cross-platformonany enable liveencoding,streamingand 1998. OurnanoStreamproducts customized videosolutionssince environments. adapts todifferentstreaming end-to-end streamingsolution applications fortheweb.Our true lowlatencylivestreaming with amodifiedworkflowtoenable is similartoHLSandDASH,but necessary. Thestreamingprotocol browsers, withoutanyinstallation browser-based playoutonallweb allowing ittoachievelowlatency based onHTML5technologies, delivery andplaybacksolution technology. Thisisaclient-server the plugin-freenanoStreamH5Live latency use-cases,weinvented
handle onthefuture) (who aredesperatetogeta purchased bythemediagiants Lots moretechcompaniestobe in theonlineenvironment Scheduled TV, thistime The re-emergenceof (as BroadbandTVtakesover) The slowdemiseofSatelliteTV insurance companies as arequirementby Use oflivestreaming Someone crackingstreamingVR service companies,etc. the hotelchainsand by corporatessuchas Much greatervideotakeup (for You Tube advertsetc.). 7 xsecond‘sightbites’ Much greateruseof nanocosmos hasbeenproviding Oliver Lietz
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CTO | TERACUE Gary R. Weis We identified and perfected and perfected identified We will see In the next year we Low latency has been very Low latency has been very in the cloud Transcoding are excited to see at Teracue We CEO & CTO | SONIC FOUNDRY bringing larger audiences to to audiences larger bringing new and procedures complex medical discoveries. are that we know key capabilities widespread adoption required for content creation. of user-generated we eliminatedThrough that process, that has much of the complexity scaling kept online video from level. effectively at an enterprise and security, deeper management more while at the same time workflowflexibility in creation, and will content. We consumption of this vast libraries help transform the indexed of video into interactive, rich video though automated metadata creation and advanced search capabilities, and positively impact the individuals who are learning from it. standard, and in combination with standard, and in combination with MC-ROUTE, the customer can simply build his own worldwide contribution network in the cloud. first since the important for Teracue encoder generation and is also a feature in our new 4K encoders. generates additional unwanted Our encoders support latency. multiscreen encoding and multi- protocol streaming including HLS push, making live cloud transcoding obsolete. the transition to live 4K and with more than 15 years of innovation, we provide all the must-have products for encoding, decoding, streaming, recording, multi-channel management and control. display, Karl-Heinz Wenisch Video allows hospitals to Video easily and cost-effectively to keep their staff up date on the latest advancements so they can provide the best care.standards of patient The most innovative organizations will remove content-creation barriers and foster unique online environments to create and share original training and content, OTT is now superseding OTT is now superseding is introducing Teracue the internet itself. At the the internet itself. At the moment, 4K content is typically available as VoD. Live streaming will be next. closed networks are IPTV; no longer a requirement for high-quality television. new 4K encoders and decoders for contribution High efficiency and OTT. error correction comes as Hospital and healthcare staff healthcare staff Hospital and When considering 4K and HDR, When considering 4K and HDR, technology, and regulations that that regulations and technology, that it is critical healthcare, affect keep up with new its workers timely and research on a products many organizations, basis. For answer. video is the have become training programs in today’s increasingly important environment. complex healthcare much of the credit for popularizing live streaming on social media. This means that enterprises delivering online video must implement professional live streaming to multiple platforms. innovation is no longer being driven by broadcasters, but is coming from
January/February 2017
he business of enterprise enterprise of he business to evolve. continues video than a decade For more eracue is a pioneer in eracue is a pioneer in high-quality live streaming. Back in the dark ages at
2017 will be the year of Live 2017 will be the year of Live of video in certain industries, certain industries, of video in with higher education. beginning seeing video fast Now we’re in an invaluable asset becoming With industries such as healthcare. procedures, devices, ever-changing we’ve predicted the importance the importance we’ve predicted T the turn of the century, when when the turn of the century, thumbnail-sized videos were standard, we introduced our first SD MPEG-2 IP streaming encoder. Streaming, with Facebook taking T STREAMING MEDIA STREAMING 118
sponsored supplement A T often haphazardandlacksthe based approachtoadinsertis Despite thisthecurrentclient- Content Providersworldover. important revenuestreamfor emerged asanincreasingly Dynamic AdInsertion(DAI)has paradigm shiftinourindustry. would howeverbemissingamajor may seemalittlepassé.That advertising asakeytrendin2017 • opinion, arethefollowing: developments for2017,inmy past year, butthemostimpactful
consumers demand. and theconveniencethat provide boththecontent multi-screen servicesthat of contentproviderstoprovide with themodelandability to consumerfamiliarization cemented itselfasviable,thanks online videoplatformshasfirmly Subscription monetizationof streaming industryoverthe exciting advancementsinthe here havebeenanumberof predictions, talkabout dominate the“what’s hot” t atimewhenVRand360
value oftheimpression.Combining viewers, whileincreasingtheoverall makes advertisingmorerelevantto the advertisingexperience.This blockers andasaresultpersonalise represents anopportunitytoavoidad stitched togetherwiththecontent, where adcuesgetingestedand possibilities. it alsolimitsthemonetisation a primeexample).Fundamentally other areasoftheindustry(VRas personalisation synonymouswith to makestreamingaccessible to At Tulix, ourgoalhasalwaysbeen an enormousandgrowingmarket. types andsizesarenowabletotap media, contentprovidersofall monetization modelsforstreaming distribution andgrowingviabilityof • •
Server SideAdInsertion(SSAI) Thanks tothereducedcostsof to globalaudiences. broadcast-quality programming anyone tocreateanddistribute making itpossibleforjustabout channels isnoweasierthanever, The creation of professionallinear viewing behaviors. ads thattargetusersbasedon allow forinteractiveanddynamic because ofadvancementsthat development –andmorelucrative without individualplayer-specific compatibility acrossallplatforms to technologythatallowsfor Ad-insertion islesscostly–thanks solution toTelecom a broadcast-grade video advertising. storm” foronline creates the“perfect analytical capability with agranular THEOplayer provides George Bokuchava Steven Tielemans
forward toridingthewave. be extremelyexcitingsowelook The next12monthspromiseto change theindustrydynamics. solution whichissettofundamentally we areabletoofferacomplete Work (NPAW) for granular analytics, (ID3), ConvivaandNicePeopleAt Insertion technology;andNielsen as Yospace forServerSideAd partnership withcompaniessuch service positioning).Throughour more accuratepromotionand with endcustomers(leadingto a muchmoreintimaterelationship revenue prospectsbutalsoresultin not onlyimprovetheshortterm insertion (DAI-for-HTML5). Thiswill HTML5 forserversidedynamicad world-class viewerexperiencein Content Producerstodelivera Operators, Broadcastersand store for2017. developments thatwehave in as themanyothertechnological advances inthisregard,aswell is whyweareexcitedaboutour success ofourcustomers,which content isacornerstonetothe think effectivemonetizationof means ofmonetizingcontent.We a stand-aloneandcomplementary ad-revenue thatpromisestobeboth brokerage ecosystemforgenerating Now, weareworkingonanonline of subscriptionmonetization. with customerstoperfectamodel across alldevices. streamed contentmonetization to createa360-degreesolutionfor live streaming,andhaveexpanded designed fromthegroundupfor building abest-in-classCDN, and consumers.We startedby everyone, bothcontentproviders Over recentyears,weworked CEO |TULIX SYSTEMS CEO |THEOPLAYER STREAMINGMEDIA.COM
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The people at Streaming at Streaming The people Paul Shen CEO | TVU NETWORKS the industry; always have been, been, have always the industry;
2017 is going to be the year of the year of 2017 is going to be
, from from law enforcement, government government law enforcement, the With and corporations. the available now, technology is for content creation potential limited by your truly only Anyone can create imagination. deliver from a phone, content and you it professionally, but to do and need to look at solutions you to do equipment that allow production full traditional video from a remote device. live video on experimentation for Live social platforms. Facebook at the back half came out swinging other of 2016 and now several up. 2017 is platforms are catching of evolution going to be the year and exploring these new forms of creation and distribution. the industry and the industry in | @TVUNETWORKS WWW.TVUNETWORKS.COM distributed on distributed on CDNs and social media platforms like Facebook Live, but we’ll also continue to pay attention to streaming in non-traditional areas like security, emergency services, process to sell advertising. When you market with Streaming Media, with Streaming market When you sell advertising. to process on the planet. audience responsive most the best, to marketing are you think so. We that kind of attention? deserve business Doesn’t your Plug in today. www.streamingmedia.com Since 1998 Since companies streaming on us. relied have passion. your share We Streaming. all the difference. makes The right company Media are has the depth of of professionals 1998. No other group since with—no one. work to you for and experience knowledge, connections, Expert Staff Expert Programs, also language. We speak your do; we as much as you streaming love We what know We in the industry. be successful to the pressures understand in this successful a company make to and what it takes against up are you business. your grow to here ads; we’re sell you to here aren’t We space. Expert Audience across audience expert-level build the best, to harder No one has worked our editorial through shortcuts taken never We’ve so many industries. [email protected] UK and Europe Sales UK and Europe +44 (0)7810 253111 Tel: Email: Sjoerd Vogt Sjoerd As we move into the new year, into the new year, As we move content and distribution. But with and distribution. content individualized streaming people on their own device,programming has changed drastically. that model in seen an uptick already We’ve sports event and niche live reality, programming. to watch not only will we continue being the rise of video content
ith so many people many people ith so of types different watching devices, video on mobile January/February 2017
there’s a simultaneous demand for a simultaneous demand there’s production and more lower cost there were fewer content. When what to watch and choices of broadcastersviewers were limited, advertising could command high control over rates and had greater W STREAMING MEDIA STREAMING Email: Joel Unickow Sales of World and Rest North America 1-250-933-1111 Tel: 120
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