India goes Digital A Birdseye View of the Indian Digital Consumer Industry .com AVENDUS November 2011 AVENDUS Dear Reader, Aashish Bhinde The Digital Consumer industry in India has made a surprise rebound into the public eye.
[email protected] Over the last 6 months, reports of internet and mobile start-ups have become a regular Karan Sharma feature in all forms of media. Deal activity has been growing at a frantic pace. There is
[email protected] excitement in the entrepreneur and investment community, and most importantly, among consumers. If online travel and classifieds were the star performers of the last decade, Sanchit Suneja e-tailing seems to be hogging the limelight this time around. Inevitably, valuations have
[email protected] become the subject of cocktail party conversations. Anshul Agrawal When we started talking to investors and entrepreneurs in the industry, a few common
[email protected] themes kept coming up. Despite the overall excitement, a tinge of scepticism remains. Have we really crossed the chasm? Is connectivity actually growing the way we need it Kanchan Mishra to? What about payment systems - how do we get people to actually spend money on
[email protected] the net? And so on…the ghosts of 2000 seem to be very much around and kicking. For every bear, there is a bull out there. “Winner takes all”, say some. “The defining trend of our times”, say others. Investors have pumped in money in a host of digital start-ups this year. And the business traction seems to be growing.