Rs 40 THE July 16-31, 2008 The fortnightly from www.thebrandreporter.com JWT CREATING ENERGY Colvyn Harris and his band of merry men have achieved what they set out to do. Rejuvenate JWT. 32 PROFILE MEDIA SPECIAL Sameer Kapoor REPORT The new CEO of NDTV THE FUTURE India has his task cut out. THE FUTURE MAIL TODAY When Small is Big How has the compact OFOF NEWS NEWS fared so far? ADVERGAMES Playful Selling Brands find a new way to engage consumers. TITAN Beyond Style The watchmaker is looking at a younger audience. EDITORIAL The fortnightly from afaqs! This fortnight... Volume III, Issue 24 was first introduced to Colvyn Harris in 1989 by a mutual friend. We had met him at the EDITOR IDelhi office of HTA (now JWT) where he was a young client servicing executive. As we Sreekant Khandekar walked out some time later, my friend told me confidentially, “Mark my words. This guy will head HTA one day.” How right he was. PUBLISHER Prasanna Singh For a long time, though, it didn’t seem that Colvyn, a JWT careerist, was in the race for the top job. His own quiet rise took place amidst turmoil in the agency. Through the EXECUTIVE EDITOR late ’80s and the early ’90s, HTA was the understated but self-assured leader and the M Venkatesh only possible challenger was Alyque Padamsee’s Lintas. But as the business and CREATIVE CONSULTANTS media landscape was transformed, HTA began to lose its touch. PealiDezine Worse, after more than a decade and half in office, the handing over by Mike LAYOUT Khanna (Colvyn’s predecessor) was expected but would not happen. Two senior Vinay Dominic executives, potential successors, left after ugly spats. Even as client demands changed, HTA seemed preoccupied with itself. Its creative appeared to be from another age. LOGISTICS Rajesh Kanwal The agency’s creative resurgence has been written about for a decade. After some recent campaigns, however, it seems more certain than ever that the notion of topnotch ADVERTISING ENQUIRIES creative is finally becoming central to the idea of JWT. Hansika Koli Noida: (0120) 4077834 his issue also includes a 44-page Special Report on ‘The Future of News’. We 4077837 Tbelieve that this is the most detailed look so far at the way news is being trans- Gaurav Prabhu formed in India. Even better, the Special examines what news means and how it Mumbai: (022) 40429702-5 may be delivered across media, from print to TV and from online to mobile. [email protected] The Special Report will also be available at a conference on the subject Marketing Office on August 1, 2008 in New Delhi. The event has been organised by afaqs! and B-3, First floor, Sector-4, The Brand Reporter is a media partner. Leaders from each of the four media will discuss the Noida-201301. shape of news content as also related issues such as pay revenue and whether local news results Tel: (0120) 4077800. in local advertising. To register, please go to www.afaqs.com. We would love to see you there. Mumbai 39, A to Z (Industrial) Premises Co-op Soc Ltd, Lower Parel, Mumbai - 400013. Tel: (022) 40429701-5. Sreekant Khandekar Subscription Enquiries Sakshi Kohli Tel: (0120) 4077837 [email protected] attract consumer attention? LETTERS Prajjal Das Registered Office Kolkata Banyan Netfaqs Pvt Ltd, 494, Mandakini Enclave, Alaknanda, New Advertising Innovations! Delhi 110 019. ©2004 Banyan The article on Dabur's campaign Name-Sake Netfaqs Pvt Ltd, all rights reserved of disseminating information about The article on Sunil Grover, in throughout the world. Reproduction in real fruit juice was informative. In your last issue, was very interesting. I any manner without permission is pro- the race of promoting products, watch Kya Aap Paanchvi Fail Champu hibited. Printed and published by manufacturers and advertisers leave Hain? on a regular basis and I have to Sreekant Khandekar on behalf of no stone unturned to position their admit that Sunil is a very talented product as the ultimate store house actor. He can imitate SRK to the core. Banyan Netfaqs Pvt Ltd at 7-A/13, of nutrients, more so when it comes He should be acknowledged for his Ch. Ratan Singh Complex, Jawala to fruit/health drinks. acting ability and should get credit for Heri Market, Paschim Vihar, Dabur for one, is doing a clever pulling of a spoof so well. New Delhi-110 063. thing by undertaking massive brand- Design Maverick Raju Narasimhan Printed at Paras Offset Pvt. Ltd., ing exercise in most visible spots. The cover story on Sujata Keshavan Chennai C-176, Naraina Industrial Area, Nirjhara Rastogi was very interesting and informative. Phase I, New Delhi 110 028. Delhi Really enjoyed reading about the ERRATA Exclusive distributors in India: makeover of some of the best brands In the story “Another Viewpoint” India Book House Pvt. Ltd. around. I’m also wondering - why you (The Brand Reporter, July 1-15, New Delhi: (011) 23313014/5, have discontinued with the section on 2008), the serial Mahabharata being Online Marketing Mumbai: (022) 24925651, With reference to your article on Book Excerpts? I love your magazine produced by Bobby Bedi will be aired Kolkata: (033) 22498096, online marketing via video advertis- and I have a huge collection of old on STAR Plus and not as mentioned. Bangalore: (080) 22261305, ing, I think, in future, advertisers will issues that I keep leafing through ever The error is regretted. Chennai: (044) 28275217 be more empowered as they can tar- so often. Thank you for what you offer Editor get consumers more efficiently. It will me each issue. be interesting to see, how advertisers Piyush Gupta Cover Photograph: Fotocorp will use the online video ad format Kolkata Readers can mail their feedback to Cover Illustration: Gogol for branding or generating leads, and [email protected] The Brand Reporter, July 16-31, 2008 5 NAVRATNA NEWSBULLETIN Wooing Women Sponsored by avratna Oil entered the the proposition remains the same as Indian market in 1991. that of the mother brand, Navratna – Kingfisher> The UB group-owned airline, is set to begin NNow, the brand has that of a stress buster. It’s simply flights to the UK by September this year and is also looking launched a variant, Navratna Oil about a lighter oil and taking to expand its services to North America. Kingfisher has Lite, that is currently being tested in advantage of the situation to let already obtained two slots at the crowded London Heathrow two markets, Andhra Pradesh and women know that they, too, have a Airport and is believed to be in negotiations to take over a West Bengal. The company is trying choice,” explains Bhattacharya. second pair of slots from Dutch carrier KLM. While the to make the brand more relevant to Talking about media investments, carrier intends to serve Heathrow, it is still finalising its women. he says Navratna is amongst the top precise route plans. Probal Bhattacharya, general two spenders in the category. manager, Emami Group, says, Navratna’s marketing budget, The company is MovieMart> The online DVD rental “Research shows that the including celebrity looking to serve service company has announced its mother brand, Navratna, endorsements, is around over 300 cities in nationwide expansion plans. It hopes did not appeal to a Rs 30 crore. Bhattacharya to gain a consumer base of over 10 lakh subscribers in the the next five next five years . It currently has 10,000 customers. Having particular set of people says it is too premature to stores in Delhi/NCR, MovieMart will be opening new outlets because of its red colour talk about Navratna Lite years. in Mumbai, Bengaluru, Chennai and Kolkata soon. and its strong fragrance. because the brand isn’t They wanted a more national yet. But A division of Amalgamated Bean refined and milder considering that the Cafe Coffee Day> Coffee Trading Company (ABCTCL), Cafe Coffee Day (CCD) is cooling experience from brand is preparing for an MARKETING now looking to expand its base by March 2009 and increase an Ayurvedic hair oil.” all-India launch, he puts a the chain to 950 cafés. From its current standing, with 595 Marico and Shalimar Bhattacharya: more minimum estimate of Rs cafés across 100 cities in India, three in Vienna, and two in are some of the other refined experience 15-16 crore. Pakistan, this means opening more than one café a day. players in the Indian hair In the Ayurvedic cool Chairman of the ABCTCL, V G Siddhartha wants to set up 50 oil market. All three are oil market, Navratna has of these stores outside India. active in releasing Navratna’s a 55 per cent share, communication from “ confirms Bhattacharya. Reliance Retail> After a year of uncertainity, the time to time for their red colour Around 15-16 per cent of subsidiary of Reliance Industries is finally set to launch its brands. Though and strong the market is held by stores in West Bengal by the end of this month. The company communication for hair Himgange. Marico’s is looking to launch more than 100 stores in West Bengal, and oil usually involves fragrance Ayurvedic offering holds has continued to acquire properties across the state. Three women and is targeted at did not 1 per cent, as does Dabur properties in north Bengal have recently been leased out to it them, the product itself is appeal to super-thanda. The rest of by the transport department, run by the ruling CPI (M). used by the entire family. the market is held by Navratna is the only many.