VEWD Style Guide
1 VEWD Style Guide Contents
Brand Strategy 3 Incorrect Use 18 Our Name: VEWD 4 Brand Colors 19 Brand Idea: Enabling Extraordinary 5 Typefaces 20 Brand Building Blocks 7 Imagery 21 Tone of Voice 8 Supergraphic & Secondary Graphics 22 Brand Touchpoint Wheel 13 Visual Examples 23 Brand Logo 14 Business Card 24 The VEWD Logo 15 Web 25 Clear Space & Minimum Size 16 PowerPoint 26 Correct Use 17 Contact Information 27
2 VEWD Style Guide Brand Strategy
3 VEWD Style Guide Our Name: VEWD
The Triangular Connection Device – Viewing capabilities our technology offers. UI to streaming video Content – We will strive to get our partners content viewed Consumers – A clear message that there is something to see here
Global Software Company One Word Punch - Fresh, short & modern Software company with a globally relevant, easy to remember name A solid and futuristic brand which that will inspire all employees, much like Opera did
Leadership & Synergy Alignment Start with why – VEWD focuses on the end goal. It will inspire our team and partners to understand why we are doing what we are doing. At the end of the day, we want our consumers to be able to watch anything, anywhere at anytime – without limits.
4 VEWD Style Guide Brand Idea: Enabling Extraordinary
VEWD is a leading enterprise software, services and solution company that enable device manufacturers, operators, broadcasters, andcontent providers to create Over The Top “OTT” environments on any screen, anywhere in the world.
Previously part of Opera (the renowned open-source web browser founded in Scandinavia) but now a separate company, VEWD is a pioneer in the connected television category having built the first connected set top box for Canal+ in 2002, the first Smart TV from Philips in 2007 and the first connected gaming device for the Nintendo Wii. VEWD’s embedded OTT software solutions are the heart of smart.
Today, VEWD has a 50+ million installed base of its software solutions and over sixty major global brands and businesseswho embed its software into their products and services.
5 VEWD Style Guide Brand Idea: Enabling Extraordinary
At VEWD, we successfully enable extraordinary… For device manufacturers like Sony and Philips, VEWD is integrated into their TVs and DVD players to enable a dynamic app ecosystem and access to the web. For operators like Swisscom and Verizon, VEWD is embedded into set-top boxes to enable a dynamic interface that powers their app ecosystem. For broadcasters like UKTV, CBS News or content providers like Crackle, Mubi, SVT Play, VEWD enables a dynamic distribution platform to reach viewers. And, for consumers, VEWD enables an easy, accessible and engaging way to view, watch and experience their favorite content.
With over 15 years’ experience in the TV Marketplace/OTT software space, only VEWD has the know-how to push technical boundaries and create aa seamless portfolio of end-to-end solutions that help define the future of content consumption – where personalized, premium-quality contentcan be delivered and seen on any device or screen. Follow us, as we look ahead, inspired by our legacy of success to create the future of OTT by delivering end-to-end, enterprise solutions across the software ‘stack’ from content, content provisioning, distribution and presentation. Come with us, as we create synergy with our customers and partners to support open connections and deliver value across the entire OTT experience chain: from devices to partners, partners to content, and content to viewers.
VEWD Enabling Extraordinary
6 VEWD Style Guide Brand Building Blocks we are we deliver
OPEN ENABLING TECHNOLOGY
FLEXIBLE BREADTH OF SOLUTIONS
STABLE UNIFIED ECOSYSTEM
IDEAL PARTNERS TRUST / CONFIDENCE
PREMIUM SERVICE EXCELLENCE
GLOBAL & LOCAL PASSION & DYNAMISM
OTT SOFTWARE HERITAGE & INNOVATION
7 VEWD Style Guide Voice:
Characteristics: Innovative Straightforward Supportive
8 VEWD Style Guide Characteristic: Innovative
What it means to be INNOVATIVE: Proactive Prepared Positive
How do we sound like INNOVATIVE? Be knowledgeable and aware of your customers’ potential issues and unique challenges. An innovator is always a step ahead and prepared to deal with any issue, assist with any hurdles, and has an eye out for what’s down the road. Your customers may not have the time to research every aspect of the industry or the expertise to understand it, as an innovator, it’s on your to supplement their needs and foresee their issues.
What is NOT being INNOVATIVE: Arrogant Condescending
9 VEWD Style Guide Characteristic: Straightforward
What it means to be STRAIGHTFORWARD: Clear Uncomplicated Easy to understand
How do we sound STRAIGHTFORWARD? Be crystal clear. Steer clear of jargon and acronyms. Avoid overly technical language and ambiguous terms. People don’t have time to decode and decipher. Plus, jargon often sounds cold, stiff and unnatural. Be uncomplicated. Don’t try to impress with big words. Make it extremely easy to un- derstand.
What is NOT being STRAIGHTFORWARD: Overly technical Ambiguous Indirect
10 VEWD Style Guide Characteristic: Supportive
What it means to be SUPPORTIVE: Helpful Friendly Welcoming Assuring
How do we sound SUPPORTIVE? Above all, listen. Understand the needs of your customers and do what you can to help. Listen to questions or concerns, and be sure to address each one directly. Check to make sure your answers were understood, and that you’ve left nothing out. Always remember that these are more than just customers—they are our partners; therefore, their problems are our problems, their needs are our needs. Guide and assist so all our customers see us as their partners, as well.
What is NOT being SUPPORTIVE: Dispassionate Rude Annoyed
11 VEWD Style Guide Voice: Friendly Tips
We are friendly and approachable We sound professional We don’t talk down or condescend. We We know what we’re talking and we talk to everyone as if they were family. communicate it as professionals.
We are active and direct We are thoughtful We are direct with our customers, as well We always think from the customers’ our co-workers. They should understand point of view. In emails, we reflect back us the first time. concerns. On our website, we carefully select the right information.
We don’t ramble Cut down on long sentences, both We are active spoken and in writing. Use short We speak in the active voice, and not the sentences with clearly stated, passive (e.g. instead of “VEWD will send easy-to-understand ideas. you additional information”, say “we will send you additional information”), this makes us sound more engaged and is typically easier to understand.
12 VEWD Style Guide Brand Touchpoint Wheel
Landing Pages
Mail Website
Promotions Stickers (powered by)
Newsletters Signage/placards Clothing Testimonials Billboards
Videos Product Launches Pens Press Releasese
Stickers Print Ads
Digital Ads Thumb Drives MARKETING
Invitations Mugs COLLATERAL Booths/Kiosks
Lanyards Newsletters EVENTS App Store Banners
Apps Browser CORPORATE Business Cards
CUSTOMER MEDIA SDK APPLICATIONS SOCIAL PPT Template
Tools Email Signature
Stationery Programs Customer Service
Ingredient bug Recruiting (Powered by) Instagram
Partnerships Google+
Linkedin YouTube
How to Videos Facebook
Instruction Manuals
13 VEWD Style Guide VEWD Logo
14 VEWD Style Guide The VEWD Logo
This is our logo. Bold and dynamic it consists of two parts: the symbol and the logotype. The VEWD logo is at the heart of our visual system, designed to represent creativity, innovation and Logo forward thinking.
In text: VEWD is always written in all caps.
To maximize impact: • Always keep a generous amount of clear space around the logo. • Always reproduce from digital artwork (do not recreate).
SYMBOL
LOGOTYPE
15 VEWD Style Guide Clear Space & Minimum Size
Clear Space Space matters. It is important not to crowd the VEWD logo with competing images, text or graphic elements. Maintain a strong visual Clear Space impression by following these simple rules: • The perimeter surrounding the logo should be equal to or larger than the height of the V in VEWD. • The same proportions also apply to digital applications.
Minimum Size In reproducing our logo consider its size and legibility and use common sense. A logo that is too small ceases to serve any communicative function. The minimum-size use of the VEWD logo is 0.75 inch for print and 55 pixels on screen.
Minimum Size
0 75 55 pixels
16 VEWD Style Guide Correct Use
Correct Use The VEWD logo should be used in the 3-Color Gradient Positive whenever possible. It has been designed to create visual appeal and interest in all media applications.
• Positive logos with gradient should be used wherever possible. • Always use digital artwork (do not recreate).
3 Color Gradient Positive Logo 3 Color Gradient Reverse Logo
2 Color Positive Logo White Only Reverse Logo
17 VEWD Style Guide Grayscale Positive Logo Black Only Positive Logo Incorrect Use
Incorrect Use The integrity of our logo must be respected at all times. Don’t stretch, condense or otherwise morph or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact.
Note: Always reproduce the logo from approved electronic artwork.
DO NOT Change the C colors of the VEWD DO NOT Change the position of the symbol ot logotype colors VEWD symbol in relation to the logotype
DO NOT Stretch the logo DO NOT Infringe upon the clearspace of the VEWD logo
DO NOT Position the logo on a color with DO NOT Position the logo on an image with 18 VEWD Style Guide insufficient contrast to clearly see the logo insufficient contrast to clearly see the logo Brand Colors Primary Colors Vibrant. Energetic. Colorful. Few tools are more powerful than color. Used imaginatively, color VEWD lue VEWD e VEWD u i e Pantone 3025 Pantone 485 Pantone 1235 evokes a powerful emotional response. Our color C:83 M:55 Y:37 :14 C:2 M:80 Y:70 :0 C:0 M:32 Y:95 :0 palette consists of VEWD blue, VEWD orange, and R:55 G:97 B:121 R:236 G:90 B:79 R:255 G:184 B:25 VEWD sunshine.
The visual system is highlighted further by two gradients and some secondary colors that are an important part of the VEWD identity.
Gradients
Secondary Colors
VEWD y VEWD l te VEWD li e Black White Pantone Cyan Pantone 443 Pantone 7744 C:0 M:0 Y:0 :100 C:0 M:0 Y:0 :0 C:100 M:0 Y:0 :0 C:47 M:32 Y:36 :1 C:31 M:15 Y:83 :0 R:35 G:31 B:32 R:255 G:255 B:255 R:0 G:174 B:239 R:142 G:154 B:154 R:186 G:189 B:86 19 VEWD Style Guide Typefaces Primary Typeface Use the Univers for all professionally produced VEWD materials. The Univers family includes many weights (plus italics) for greater consistency and simplicity of implementation. Note: Do not substitute any other typeface for i e the approved Univers typeface. de i l tu y
Office desktop applications use Arial, which is a DE G S VW standard “system” font found on all computers, for all online and general office desktop u i e li t univers light condensed applications, including PowerPoint® and Microsoft Word®. univers light o li ue univers light condensed oblique univers roman univers condensed The use of Verdana for day-to-day PowerPoint univers oblique univers condensed oblique presentations allows us to share our univers bold univers bold condensed presentations, both internally and externally, without any conflicts or loss of quality univers black univers black condensed oblique
For Internal Use Only Arial abcdefghijklmnopqrstuvwxyz0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ
arial regular arial italic arial bold arial bold italic
20 VEWD Style Guide The Blue Gradient at Lifestyle Imagery Imagery 50 opacity & multiply
VEWD imagery style is bold and innovative, yet also warm and friendly.
The Lifestyle Imagery shows people in real life experiences, enjoying and engaging with the TV set. These images should feel warm, friendly and real. In addition to the Lifestyle Imagery it is possible to use Abstract Dot Imagery for texture and add a feeling of technology and innovation.
Lifestyle Imagery should be adapted to feel more proprietary to VEWD. The Blue and Orange gradients should be used over images to present a more dynamic VEWD image. Use 40% – 80% opacity over the images to get the right tonality over the imagery.
The Orange Gradient at Abstract Dot Imagery 70 opacity & multiply
21 VEWD Style Guide Supergraphic & Secondary Graphics
The VEWD Symbol can be used as a Supergraphic supergraphic when needed for brand emphasis. In addition, a motion dot pattern can be used in many ways to create dynamic backgrounds and give communications materials energy and a feeling of motion. In digital situations these secondary graphics can be animated if required.
The Supergraphic and the Secondary Graphics can appear on white, on flat brand colors or on our gradient colors. When placed on color they can be 100% white or transparent.
Secondary Graphics
22 VEWD Style Guide Visual Examples
23 VEWD Style Guide Business Card
Business Card Front Reverse
Name itle
i t e e d ity u t y
24 VEWD Style Guide Website
25 VEWD Style Guide PowerPoint
Title Screen Standard Screen
26 VEWD Style Guide Contact Information
For further information please contact:
Alex Sem VEWD
27 VEWD Style Guide