VEWD Style Guide
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VEWD Style Guide 1 VEWD Style Guide Contents Brand Strategy 3 Incorrect Use 18 Our Name: VEWD 4 Brand Colors 19 Brand Idea: Enabling Extraordinary 5 Typefaces 20 Brand Building Blocks 7 Imagery 21 Tone of Voice 8 Supergraphic & Secondary Graphics 22 Brand Touchpoint Wheel 13 Visual Examples 23 Brand Logo 14 Business Card 24 The VEWD Logo 15 Web 25 Clear Space & Minimum Size 16 PowerPoint 26 Correct Use 17 Contact Information 27 2 VEWD Style Guide Brand Strategy 3 VEWD Style Guide Our Name: VEWD The Triangular Connection Device – Viewing capabilities our technology offers. UI to streaming video Content – We will strive to get our partners content viewed Consumers – A clear message that there is something to see here Global Software Company One Word Punch - Fresh, short & modern Software company with a globally relevant, easy to remember name A solid and futuristic brand which that will inspire all employees, much like Opera did Leadership & Synergy Alignment Start with why – VEWD focuses on the end goal. It will inspire our team and partners to understand why we are doing what we are doing. At the end of the day, we want our consumers to be able to watch anything, anywhere at anytime – without limits. 4 VEWD Style Guide Brand Idea: Enabling Extraordinary VEWD is a leading enterprise software, services and solution company that enable device manufacturers, operators, broadcasters, andcontent providers to create Over The Top “OTT” environments on any screen, anywhere in the world. Previously part of Opera (the renowned open-source web browser founded in Scandinavia) but now a separate company, VEWD is a pioneer in the connected television category having built the first connected set top box for Canal+ in 2002, the first Smart TV from Philips in 2007 and the first connected gaming device for the Nintendo Wii. VEWD’s embedded OTT software solutions are the heart of smart. Today, VEWD has a 50+ million installed base of its software solutions and over sixty major global brands and businesseswho embed its software into their products and services. 5 VEWD Style Guide Brand Idea: Enabling Extraordinary At VEWD, we successfully enable extraordinary… For device manufacturers like Sony and Philips, VEWD is integrated into their TVs and DVD players to enable a dynamic app ecosystem and access to the web. For operators like Swisscom and Verizon, VEWD is embedded into set-top boxes to enable a dynamic interface that powers their app ecosystem. For broadcasters like UKTV, CBS News or content providers like Crackle, Mubi, SVT Play, VEWD enables a dynamic distribution platform to reach viewers. And, for consumers, VEWD enables an easy, accessible and engaging way to view, watch and experience their favorite content. With over 15 years’ experience in the TV Marketplace/OTT software space, only VEWD has the know-how to push technical boundaries and create aa seamless portfolio of end-to-end solutions that help define the future of content consumption – where personalized, premium-quality contentcan be delivered and seen on any device or screen. Follow us, as we look ahead, inspired by our legacy of success to create the future of OTT by delivering end-to-end, enterprise solutions across the software ‘stack’ from content, content provisioning, distribution and presentation. Come with us, as we create synergy with our customers and partners to support open connections and deliver value across the entire OTT experience chain: from devices to partners, partners to content, and content to viewers. VEWD Enabling Extraordinary 6 VEWD Style Guide Brand Building Blocks we are we deliver OPEN ENABLING TECHNOLOGY FLEXIBLE BREADTH OF SOLUTIONS STABLE UNIFIED ECOSYSTEM IDEAL PARTNERS TRUST / CONFIDENCE PREMIUM SERVICE EXCELLENCE GLOBAL & LOCAL PASSION & DYNAMISM OTT SOFTWARE HERITAGE & INNOVATION 7 VEWD Style Guide Voice: Characteristics: Innovative Straightforward Supportive 8 VEWD Style Guide Characteristic: Innovative What it means to be INNOVATIVE: Proactive Prepared Positive How do we sound like INNOVATIVE? Be knowledgeable and aware of your customers’ potential issues and unique challenges. An innovator is always a step ahead and prepared to deal with any issue, assist with any hurdles, and has an eye out for what’s down the road. Your customers may not have the time to research every aspect of the industry or the expertise to understand it, as an innovator, it’s on your to supplement their needs and foresee their issues. What is NOT being INNOVATIVE: Arrogant Condescending 9 VEWD Style Guide Characteristic: Straightforward What it means to be STRAIGHTFORWARD: Clear Uncomplicated Easy to understand How do we sound STRAIGHTFORWARD? Be crystal clear. Steer clear of jargon and acronyms. Avoid overly technical language and ambiguous terms. People don’t have time to decode and decipher. Plus, jargon often sounds cold, stiff and unnatural. Be uncomplicated. Don’t try to impress with big words. Make it extremely easy to un- derstand. What is NOT being STRAIGHTFORWARD: Overly technical Ambiguous Indirect 10 VEWD Style Guide Characteristic: Supportive What it means to be SUPPORTIVE: Helpful Friendly Welcoming Assuring How do we sound SUPPORTIVE? Above all, listen. Understand the needs of your customers and do what you can to help. Listen to questions or concerns, and be sure to address each one directly. Check to make sure your answers were understood, and that you’ve left nothing out. Always remember that these are more than just customers—they are our partners; therefore, their problems are our problems, their needs are our needs. Guide and assist so all our customers see us as their partners, as well. What is NOT being SUPPORTIVE: Dispassionate Rude Annoyed 11 VEWD Style Guide Voice: Friendly Tips We are friendly and approachable We sound professional We don’t talk down or condescend. We We know what we’re talking and we talk to everyone as if they were family. communicate it as professionals. We are active and direct We are thoughtful We are direct with our customers, as well We always think from the customers’ our co-workers. They should understand point of view. In emails, we reflect back us the first time. concerns. On our website, we carefully select the right information. We don’t ramble Cut down on long sentences, both We are active spoken and in writing. Use short We speak in the active voice, and not the sentences with clearly stated, passive (e.g. instead of “VEWD will send easy-to-understand ideas. you additional information”, say “we will send you additional information”), this makes us sound more engaged and is typically easier to understand. 12 VEWD Style Guide Brand Touchpoint Wheel Landing Pages Mail Website Promotions Stickers (powered by) Newsletters Signage/placards Clothing Testimonials Billboards Videos Product Launches Pens Press Releasese Stickers Print Ads Digital Ads Thumb Drives MARKETING Invitations Mugs COLLATERAL Booths/Kiosks Lanyards Newsletters EVENTS App Store Banners Apps Browser CORPORATE Business Cards CUSTOMER MEDIA SDK APPLICATIONS SOCIAL PPT Template Tools Email Signature Stationery Programs Customer Service Ingredient bug Recruiting (Powered by) Instagram Partnerships Google+ Linkedin YouTube Twitter How to Videos Facebook Instruction Manuals 13 VEWD Style Guide VEWD Logo 14 VEWD Style Guide The VEWD Logo This is our logo. Bold and dynamic it consists of two parts: the symbol and the logotype. The VEWD logo is at the heart of our visual system, designed to represent creativity, innovation and Logo forward thinking. In text: VEWD is always written in all caps. To maximize impact: • Always keep a generous amount of clear space around the logo. • Always reproduce from digital artwork (do not recreate). SYMBOL LOGOTYPE 15 VEWD Style Guide Clear Space & Minimum Size Clear Space Space matters. It is important not to crowd the VEWD logo with competing images, text or graphic elements. Maintain a strong visual Clear Space impression by following these simple rules: • The perimeter surrounding the logo should be equal to or larger than the height of the V in VEWD. • The same proportions also apply to digital applications. Minimum Size In reproducing our logo consider its size and legibility and use common sense. A logo that is too small ceases to serve any communicative function. The minimum-size use of the VEWD logo is 0.75 inch for print and 55 pixels on screen. Minimum Size 075 55 pixels 16 VEWD Style Guide Correct Use Correct Use The VEWD logo should be used in the 3-Color Gradient Positive whenever possible. It has been designed to create visual appeal and interest in all media applications. • Positive logos with gradient should be used wherever possible. • Always use digital artwork (do not recreate). 3-Color Gradient Positive Logo 3-Color Gradient Reverse Logo 2-Color Positive Logo White Only Reverse Logo 17 VEWD Style Guide Grayscale Positive Logo Black Only Positive Logo Incorrect Use Incorrect Use The integrity of our logo must be respected at all times. Don’t stretch, condense or otherwise morph or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact. Note: Always reproduce the logo from approved electronic artwork. DO NOT Change the C\colors of the VEWD DO NOT Change the position of the symbol ot logotype colors VEWD symbol in relation to the logotype DO NOT Stretch the logo DO NOT Infringe upon the clearspace of the VEWD logo DO NOT Position the logo on a color with DO NOT Position the logo on an image with 18 VEWD Style Guide insufficient contrast to clearly see the logo insufficient contrast to clearly see the logo Brand Colors Primary Colors Vibrant. Energetic. Colorful. Few tools are more powerful than color. Used imaginatively, color VEWD blue VEWD orange VEWD sunshine Pantone 3025 Pantone 485 Pantone 1235 evokes a powerful emotional response. Our color C:83 M:55 Y:37 K:14 C:2 M:80 Y:70 K:0 C:0 M:32 Y:95 K:0 palette consists of VEWD blue, VEWD orange, and R:55 G:97 B:121 R:236 G:90 B:79 R:255 G:184 B:25 VEWD sunshine.