<<

News release For immediate release

OLYMEL RECEIVES A 2016 INNOVATION AWARD FROM THE CONSEIL DE LA TRANSFORMATION AGROALIMENTAIRE DU QUÉBEC (CTAQ) FOR ITS LAFLEUR GRANDMA'S IN INDIVIDUAL PORTIONS

St-Hyacinthe, Friday, November 25, 2016 - Olymel has once again garnered an Innovation Award (2016) from the Conseil de la transformation agroalimentaire du Québec (CTAQ) in the New or Improved Products/ and Poultry Products category thanks to Lafleur Grandma's Cretons in individual portions 8 x 35g (280g). The award ceremony was held in Boucherville on Wednesday, November 23 at the annual CTAQ Marketing Event Gala. The Lafleur Grandma's Cretons product in individual portions had to meet quality standards in innovation, efficiency, nutritional profile, practicality, enjoyment and taste, sustainable development and, lastly, potential for success in grocery stores, to win the jury's vote.

" I would like to congratulate Lise Gagnon, Vice President, Marketing, R & D; Joanne Dalpé, Senior Manager, Innovation & Products; Marika Côté, Project Manager R & D; Joëlle Rémillard, Assistant Manager, Innovation & Products; and Lisanne Ménard, Lafleur Manager, for their teamwork. I would also like to acknowledge the contribution made by the production, sales and administrative support staff, without which it would not have been possible to obtain such an award. Congratulations again to all those who help keep Olymel on the path of innovation," noted Olymel L.P. President and CEO Réjean Nadeau.

This is the 4th CTAQ Innovation Award won by Olymel since 2012. In fact, Olymel Smart Nature products (2012) and Flamingo Quisine (2014) have also garnered the award. Olymel also won the 2014 CTAQ Innovation Award in the Large Company/Technology and Productivity category for installing tertiary wastewater treatment facilities in the hog slaughterhouse and butchering plant at St-Esprit in the Lanaudière region.

About Olymel

Olymel L.P. is 's leader in the production, processing and distribution of and poultry . The company, which celebrates its 25th anniversary in 2016, has made feeding the world its mission, which it pursues passionately with products of impeccable quality. In carrying out its mission every day, Olymel relies on its tradition of maintaining a strong link between farm and table, as well as on innovation and attention to customer and consumer needs. The company employs close to 11,500 persons, including more than 8,000 in , and has large facilities in Ontario, Alberta, New Brunswick and Saskatchewan. Olymel exports nearly a third of its total sales, mainly to the United States, Japan and Australia, as well as over 65 other countries. Its annual sales are on the order of 3.2 billion dollars. The company markets its products mainly under the Olymel, Lafleur and Flamingo . For additional information about the company, visit www.olymel.ca

- 30 - Source: Olymel L.P. information: Richard Vigneault Corporate Communications (514) 497-1385 or (450) 771-0400