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Successori Reda Spa Via Robiolio, 25 ABOUT US Reda is an iconic Italian family company defined by excellence, handcraftsmanship, and Made in Italy. Steeped in tradition, this historic Biella wool production house has collaborated with some of the most important and contemporary global fashion brands, defining a fil rouge of fineness, resistance and sustainability to create its unique synergy between artisanship and technological innovation. Reda is renowned for detailed care and attention towards the production of its fabrics and final products. Each step is following closely from the supply of raw materials, carefully selected from the pastures of New Zealand, Australia and Tasmania; up to the weaving and finishing phase, made in the modern production headquarters located amongst the picturesque hills of Valle Mosso in the province of Biella Italy. Today Reda has gone further in its development and has created its own three lines: Reda 1865, Reda Active and Reda Flexo. OUR HISTORY Founded in 1965 by namesake Carlo Reda, a Piedmont industrialist, Reda has gone through a rapid evolution since its beginnings, transforming from a small mill supplier for local tailors to an important industrial wool production house that exports all over the world. The entire complex was then taken over in 1919 by the Botto Poala brothers and because they came from an artesian family of expert weavers, they have successfully passed on their know-how to the following generations. Reda fabrics continue to stand out for its unsurpassed quality and sophistication, thus allowing the company to grow at a rapid pace and meet the needs of the Italian high-end fashion industry. Despite two World Wars and the damaging flood of 1968 that destroyed most of the factory’s buildings, the original woollen mill has managed to resist, thanks to the investments in research and innovation from the Botto Poala family. 1998 was a fundamental year in its development when the company inaugurated an additional new factory complex to meet its growing demand and exports, transitioning from a small family-run company to a consolidated international reality. It is in this year that Reda became the first company in the world to perfect its own “compact" spinning technology. On April 24th, 2018, Reda announced its 100% acquisition of the historic Comero SpA, a full-cycle wool mill born in 1950 in the Italian city of Gattinara, with the aim of expanding the offer and achieving a penetration of the most widespread markets. THE COMPANY TODAY Today Ercole Botto Poala leads Reda as CEO, supported in the management by Francesco Botto Poala as COO, Fabrizio Botto Poala as Raw Material Purchasing Manager and Guglielmo Botto Poala as Area Manager. Successori Reda S.p.A Via Robiolio, 25 - 13825 Valdilana (BI) - Italy Besides being well positioned on the Italian market, Reda boasts a strong international network of customers: exports represent about 80% of its turnover and are mainly concentrated in the USA, Germany, China and Japan. In recent decades, with its renewed commitment towards growth in the company’s digital skills, online presence, Omni channel and e-commerce, it has also successfully focused on research and development resulting in a mixed balance of tradition and technology in the production of its high-quality fabrics. The immediate future sees interesting new investments in technology, which is fundamental in guaranteeing the company's sustainability standards, and a strong commitment to big data and start-ups, to meet the needs of Millennial generation customers, attracted by a customized shopping experience. THE NUMBERS TODAY - 550 employees and collaborators - An annual fabric production of 7,5 million meters. LINES The production of Reda is divided into three different lines. Reda 1865 is characterized by high quality classic fabrics designed to meet the specific needs of tailoring cuts. Reda Active is a line developed specifically for trendy leisurewear. Reda Flexo is the new smart stretch fabrics, high performance, which combine innovation to the respect for the environment. REDA FOR SUSTAINIBILITY Reda has always been sensitive towards the issues of environmental protection and fair treatment of animals. Over the last 20 years, it has dedicated energy and effort in creating production processes for high-end fashion that is as sustainable. It proudly chooses to use solar energy, filtered water, and manages the entire production chain in various sustainable ways, with the goal of becoming more and more green. THE HIGHEST STANDARD Reda is the only EMAS-certified vertical textile mill in Europe as well as a benchmark for other mills that want to achieve the certification. EMAS, which stands for Eco-Management and Audit Scheme, is a voluntary instrument created by the European Commission that enables companies and organizations to assess, manage and continuously improve their environmental performance with public reports on their initiatives for increased transparency throughout the process. The scheme’s main objective is to contribute to the creation of a sustainable economy. "EMAS guarantees that all our efforts are dedicated to training, upgrading our equipment and minimizing consumption and waste of natural resources” says Ercole Botto Poala, CEO of Reda adding, “The goal to strive for has a name: impact zero". Successori Reda S.p.A Via Robiolio, 25 - 13825 Valdilana (BI) - Italy TRACEABILITY Reda's woollen mill directly manages and controls the entire production chain, from the fleece to the finished product. The journey begins in New Zealand, in the 30,000 hectares of land owned by Glenrock Station, Rugged Ridges and Otamatapaio Station, where sheep are bred to produce the finest Merino wool. For Reda, quality-control is of the highest standards, used as both working tool and clear objective. It allows to them to fully understand how the wool mill is working properly preventing any defects thanks to a database system that is constantly being updated. This results in a customer guarantee of the highest levels of excellence, a Reda trademark with all its fabrics. THE ENVIRONMENT Attention to natural resources and respect for the environment are the pillars of the company. Since 2004 Reda can count on a technologically advanced and cutting-edge waste water treatment plant, which allows the recovery of waste water reused in the work cycles as industrial ones and the optimization of the 'consumption of water / kg of wool' ratio. "To produce a kilo of wool, it takes about 300 litres of water - says Ercole Botto Poala, CEO of Reda - but we are able to use only half of it." In 2009, Reda has equipped itself with a photovoltaic system to produce electricity through renewable sources to reduce the dependence of energy purchased externally and to preserve the environment more. CIRCOLAR SOLUTIONS In an age where garment waste is a global concern, Reda is committed to eliminating waste across the board. Reda believes that the future of fashion is circular. The company strives to recycle and repurpose each element used to create its lavish fabrics. Materials from the recombing stages of the yarn-making process are collected and later turned into yarns that go on to produce other garments throughout the industry. THE FUTURE The Reda Active line is the practical demonstration that materials can be both technologically advanced and sustainable. Breathability, easy drying, and comfort and biodegradability are the characteristics of these iconic fabrics of the future and are used for the sectors of technical sports, outdoor and aerospace. During the June 2018 Italian Pitti Immagine Uomo 94 trade fair, Reda has presented its most recent product: Reda Active LIFEPROOF, a new high-performing and completely biodegradable membrane, created from the company’s innovative research and development. Successori Reda S.p.A Via Robiolio, 25 - 13825 Valdilana (BI) - Italy .
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