MEDIALOGIC MONTHLY REVIEW September 2016

The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..

Ratings Slide # oMarket Share%| By Genre 3

4 oTime Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25

Data Source: 2 MARKET SHARE% | BY GENRE

Total Ind 2% C&S Ind 2% 0% Local Ent 1% 2% 2% News 0% 1% 1% 2% Foreign Ent Kids 7% 6% Sports 10% 10% 35% Movie 37% Music Regional 15% 16% Cooking/Food Religious 25% 26%

Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre 45.0 45.0 40.0 40.0 35.0 35.0 30.0 30.0 25.0 25.0 20.0 20.0 15.0 15.0 10.0 10.0 5.0 5.0 0.0 0.0 1-Sep 2-Sep 3-Sep 4-Sep 5-Sep 6-Sep 7-Sep 8-Sep 9-Sep 1-Sep 2-Sep 3-Sep 4-Sep 5-Sep 6-Sep 7-Sep 8-Sep 9-Sep 10-Sep 11-Sep 12-Sep 13-Sep 14-Sep 15-Sep 16-Sep 17-Sep 18-Sep 19-Sep 20-Sep 21-Sep 22-Sep 23-Sep 24-Sep 25-Sep 26-Sep 27-Sep 28-Sep 10-Sep 11-Sep 12-Sep 13-Sep 14-Sep 15-Sep 16-Sep 17-Sep 18-Sep 19-Sep 20-Sep 21-Sep 22-Sep 23-Sep 24-Sep 25-Sep 26-Sep 27-Sep 28-Sep 29--Sep 30--Sep 29--Sep 30--Sep

Local Ent News Foreign Ent Kids Sports Local Ent News Foreign Ent Kids Sports

Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION

Time Slot wise Viewership 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0

Total Male Female

Gender wise Split of Viewership 35.0 30.9 29.3 29.1 27.8 27.6 30.0 26.2 25.0 20.0 17.6 16.5 15.4 15.5 16.5 16.0 15.4 16.5 13.4 14.5 15.0 12.7 12.1 10.0 5.0 0.0 Morning 08:00 - 11:00 Noon/Afternoon 11:00 - Pre-Prime-Time 17:00 - Prime-Time 19:00 - Post-Prime-Time 21:00 - Late-Night 23:00 - 00:00 17:00 19:00 21:00 23:00

Total Male Female 4 TARGET GROUP SHARE RATINGS

BY Age Group BY SEC

6% 6% 19% M/F | 05 to 14 SEC A 13% 28% 17% SEC B M/F | 15 to 25 SEC C SEC D M/F | 26 to 45 SEC E 28% 34% M/F | 46 to 59 25% 24% M/F | 60+

*TGSR is based on total usage ( 24 Hours avg ratings of all channels) 5 TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL

ATV lead the overall top 15 channels charts on Total Ind followed by PTV HOME whereas Colors lead on C&S followed by ARY Digital.

Total Ind C&S Ind September.16 September.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 ATV 1.52 1 COLORS 0.68 2 PTV HOME 1.14 2 ARY DIGITAL 0.60 3 COLORS 0.48 3 FILMAZIA 0.56 4 ARY DIGITAL 0.42 4 HUM TV 0.48 5 FILMAZIA 0.39 5 GEO NEWS 0.42 6 PTV SPORTS 0.39 6 DISNEY CHANNEL 0.40 7 HUM TV 0.34 7 SAMAA 0.39 8 GEO NEWS 0.29 8 GEO ENTERTAINMENT 0.30 9 DISNEY CHANNEL 0.28 9 URDU 1 0.30 10 SAMAA 0.27 10 ARY NEWS 0.30 11 PTV NEWS 0.24 11 TEN SPORTS 0.28 12 GEO ENTERTAINMENT 0.21 12 DUNYA NEWS 0.23 13 URDU 1 0.21 13 EXPRESS NEWS 0.23 14 ARY NEWS 0.21 14 PTV SPORTS 0.23 15 TEN SPORTS 0.19 15 CARTOON NETWORK 0.22

Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN

Colors lead the overall top 15 channels charts on Total Ind and C&S Ind

Total Ind C&S Ind September.16 September.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 COLORS 0.59 1 COLORS 0.63 2 FILMAZIA 0.56 2 FILMAZIA 0.60 3 ARY DIGITAL 0.55 3 ARY DIGITAL 0.59 4 HUM TV 0.45 4 HUM TV 0.48 5 GEO NEWS 0.38 5 GEO NEWS 0.41 6 DISNEY CHANNEL 0.36 6 DISNEY CHANNEL 0.39 7 ATV 0.36 7 SAMAA 0.37 8 SAMAA 0.35 8 URDU 1 0.33 9 PTV HOME 0.33 9 GEO ENTERTAINMENT 0.29 10 URDU 1 0.31 10 ARY NEWS 0.28 11 PTV SPORTS 0.28 11 TEN SPORTS 0.27 12 GEO ENTERTAINMENT 0.27 12 GEO KAHANI 0.26 13 ARY NEWS 0.26 13 PTV SPORTS 0.25 14 TEN SPORTS 0.25 14 A PLUS 0.25 15 GEO KAHANI 0.25 15 EXPRESS NEWS 0.24

Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND

Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl

Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%

1 ATV 1.52 COLORS 0.59 COLORS 0.90 DISNEY CHANNEL 0.81 FILMAZIA 0.82 FILMAZIA 0.83

2 PTV HOME 1.14 FILMAZIA 0.56 ARY DIGITAL 0.73 COLORS 0.64 ATV 0.56 GEO KAHANI 0.74

3 COLORS 0.48 ARY DIGITAL 0.55 SAMAA 0.64 HUM TV 0.43 ARY DIGITAL 0.56 PTV HOME 0.74

4 ARY DIGITAL 0.42 HUM TV 0.45 HUM TV 0.55 GEO NEWS 0.41 PTV HOME 0.45 URDU 1 0.58

5 FILMAZIA 0.39 GEO NEWS 0.38 GEO NEWS 0.45 FILMAZIA 0.37 COLORS 0.44 ARY DIGITAL 0.45

6 PTV SPORTS 0.39 DISNEY CHANNEL 0.36 ARY NEWS 0.43 ARY DIGITAL 0.33 HUM TV 0.41 ATV 0.44

7 HUM TV 0.34 ATV 0.36 GEO ENT 0.42 DUNYA NEWS 0.29 DISNEY CHANNEL 0.38 A PLUS 0.33

8 GEO NEWS 0.29 SAMAA 0.35 TEN SPORTS 0.32 TEN SPORTS 0.28 A PLUS 0.38 NICKELODEON 0.32

9 DISNEY CHANNEL 0.28 PTV HOME 0.33 FILMAZIA 0.29 TV ONE 0.27 URDU 1 0.36 PTV SPORTS 0.29

10 SAMAA 0.27 URDU 1 0.31 URDU 1 0.26 PTV SPORTS 0.24 PTV SPORTS 0.36 PTV NEWS 0.29

11 PTV NEWS 0.24 PTV SPORTS 0.28 DAWN NEWS 0.26 ATV 0.22 GEO NEWS 0.34 GEO NEWS 0.28

12 GEO ENT 0.21 GEO ENT 0.27 POGO 0.25 EXPRESS NEWS 0.21 GEO KAHANI 0.29 HUM TV 0.27

13 URDU 1 0.21 ARY NEWS 0.26 EXPRESS NEWS 0.23 CARTOON NETWORK 0.19 SAMAA 0.29 AAJ ENT 0.27

14 ARY NEWS 0.21 TEN SPORTS 0.25 METRO 1 NEWS 0.21 POGO 0.18 CARTOON NETWORK 0.26 CARTOON NETWORK 0.23

15 TEN SPORTS 0.19 GEO KAHANI 0.25 PTV SPORTS 0.20 PTV HOME 0.18 EXPRESS NEWS 0.25 TV ONE 0.22 TOP 15 CHANNELS BY REGION | C&S IND

Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl

Rtg Rtg Rtg Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Channel Channel % % %

1 COLORS 0.68 COLORS 0.63 COLORS 0.92 DISNEY CHANNEL 0.83 FILMAZIA 0.92 FILMAZIA 0.98

2 ARY DIGITAL 0.60 FILMAZIA 0.60 ARY DIGITAL 0.74 COLORS 0.66 ARY DIGITAL 0.63 GEO KAHANI 0.87

3 FILMAZIA 0.56 ARY DIGITAL 0.59 SAMAA 0.65 HUM TV 0.44 COLORS 0.50 URDU 1 0.69

4 HUM TV 0.48 HUM TV 0.48 HUM TV 0.56 GEO NEWS 0.42 HUM TV 0.47 ARY DIGITAL 0.54

5 GEO NEWS 0.42 GEO NEWS 0.41 GEO NEWS 0.45 FILMAZIA 0.38 DISNEY CHANNEL 0.43 A PLUS 0.39

6 DISNEY CHANNEL 0.40 DISNEY CHANNEL 0.39 ARY NEWS 0.44 ARY DIGITAL 0.34 A PLUS 0.42 NICKELODEON 0.38

7 SAMAA 0.39 SAMAA 0.37 GEO ENT 0.43 DUNYA NEWS 0.29 URDU 1 0.40 GEO NEWS 0.33

8 GEO ENT 0.30 URDU 1 0.33 TEN SPORTS 0.32 TEN SPORTS 0.29 GEO NEWS 0.38 HUM TV 0.32

9 URDU 1 0.30 GEO ENT 0.29 FILMAZIA 0.30 TV ONE 0.27 GEO KAHANI 0.33 AAJ ENT 0.32

10 ARY NEWS 0.30 ARY NEWS 0.28 URDU 1 0.26 PTV SPORTS 0.22 SAMAA 0.32 CARTOON NETWORK 0.27

11 TEN SPORTS 0.28 TEN SPORTS 0.27 DAWN NEWS 0.26 EXPRESS NEWS 0.22 PTV SPORTS 0.31 TV ONE 0.26

12 DUNYA NEWS 0.23 GEO KAHANI 0.26 POGO 0.26 CARTOON NETWORK 0.20 CARTOON NETWORK 0.29 EXPRESS ENT 0.26

13 EXPRESS NEWS 0.23 PTV SPORTS 0.25 EXPRESS NEWS 0.24 POGO 0.19 EXPRESS NEWS 0.28 GEO ENT 0.26

14 PTV SPORTS 0.23 A PLUS 0.25 METRO 1 NEWS 0.21 ABB TAKK 0.18 ARY NEWS 0.26 PTV SPORTS 0.21

15 CARTOON NETWORK 0.22 EXPRESS NEWS 0.24 PTV SPORTS 0.21 URDU 1 0.18 DUNYA NEWS 0.24 DAWN NEWS 0.20

9 ENTERTAINMENT CHANNELS – 24 HOURS

Colors is Leading on both Total and C&S Ind.

Total Ind C&S Ind

September.16 September.16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 COLORS 0.59 1 COLORS 0.63

2 FILMAZIA 0.56 2 FILMAZIA 0.60

3 ARY DIGITAL 0.55 3 ARY DIGITAL 0.59

4 HUM TV 0.45 4 HUM TV 0.48

5 ATV 0.36 5 URDU 1 0.33

6 PTV HOME 0.33 6 GEO ENTERTAINMENT 0.29

7 URDU 1 0.31 7 GEO KAHANI 0.26

8 GEO ENTERTAINMENT 0.27 8 A PLUS 0.25

9 GEO KAHANI 0.25 9 TV ONE 0.18

10 A PLUS 0.23 10 EXPRESS ENTERTAINMENT 0.15

10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)

Filmazia is leading on Prime Time followed by Colors on Total and C&S Ind

Total Ind C&S Ind

September.16 September.16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 FILMAZIA 1.80 1 FILMAZIA 1.94

2 COLORS 1.78 2 COLORS 1.91

3 HUM TV 1.41 3 HUM TV 1.52

4 ARY DIGITAL 1.38 4 ARY DIGITAL 1.48

5 ATV 0.90 5 URDU 1 0.92

6 URDU 1 0.86 6 GEO ENTERTAINMENT 0.83

7 PTV HOME 0.83 7 GEO KAHANI 0.79

8 GEO ENTERTAINMENT 0.78 8 A PLUS 0.66

9 GEO KAHANI 0.73 9 TV ONE 0.38

10 A PLUS 0.62 10 EXPRESS ENTERTAINMENT 0.35

11 TOP NEWS CHANNELS - 24 HOURS

GEO News is on top followed by Samaa on both Total and C&S Individuals.

Total Ind C&S Ind September-16 September-16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 GEO NEWS 0.38 1 GEO NEWS 0.41

2 SAMAA 0.35 2 SAMAA 0.37

3 ARY NEWS 0.26 3 ARY NEWS 0.28

4 EXPRESS NEWS 0.23 4 EXPRESS NEWS 0.24

5 DUNYA NEWS 0.21 5 DUNYA NEWS 0.22

6 DAWN NEWS 0.13 6 DAWN NEWS 0.14

7 ABB TAKK 0.13 7 ABB TAKK 0.13

8 AAJ NEWS 0.12 8 AAJ NEWS 0.13

9 NINETY 2 NEWS 0.12 9 NINETY 2 NEWS 0.13

10 NEO TV 0.11 10 NEO TV 0.11

12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)

GEO News is on top during prime time followed by Samaa.

Total Ind C&S Ind

September-16 September-16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 GEO NEWS 0.81 1 GEO NEWS 0.87

2 SAMAA 0.61 2 SAMAA 0.65

3 ARY NEWS 0.45 3 ARY NEWS 0.49

4 EXPRESS NEWS 0.45 4 EXPRESS NEWS 0.48

5 DUNYA NEWS 0.44 5 DUNYA NEWS 0.47

6 AAJ NEWS 0.24 6 AAJ NEWS 0.25

7 DAWN NEWS 0.21 7 DAWN NEWS 0.23

8 NINETY 2 NEWS 0.21 8 NINETY 2 NEWS 0.22

9 ABB TAKK 0.19 9 ABB TAKK 0.21

10 NEO TV 0.15 10 NEO TV 0.16

13 MUSIC CHANNELS

8XM* Captures the 1st position as the most watched music channel with 61% September | 2016 share in music Genre

Rank Channel Name TRPs Relative Share%

1 8XM 174 61%

2 JALWA 96 34% 8XM is leading the genre with significant lead………………………… 3 ARY MUSIK 13 5% 4 VIBE TV 1 0%

…. Grand Total 283 100%

14 SPORTS |PAKISTAN TOTAL

Total Ind September-16

Rank Channel Name TRPs Relative Shr% 1 PTV SPORTS 555 63% 2 TEN SPORTS 278 32% 3 GEO SUPER 49 6% Grand Total 882 100% C&S Ind September-16

Rank Channel Name TRPs Relative Shr% 1 TEN SPORTS 397 50% 2 PTV SPORTS 332 42% 3 GEO SUPER 70 9% Grand Total 799 100%

PTV SPORTS is leading on Total Ind and TEN SPORTS on C&S Ind

15 SPORTS |PAKISTAN URBAN

Total Ind

September.16

Rank Channel Name TRPs Relative Share% 1 PTV SPORTS 401 48%

2 TEN SPORTS 361 44%

3 GEO SUPER 66 8% September.16 C&S Ind

Rank Channel Name TRPs Relative Share% 1 TEN SPORTS 387 48%

2 PTV SPORTS 355 44%

3 GEO SUPER 71 9% PTV SPORTS is leading on Total Ind and TEN SPORTS on C&S Ind

16 Movie Channels

Film World captures 1st Position on 24 hours and prime time

24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind

Sept.16 Sept.16

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 FILM WORLD 0.08 1 FILM WORLD 0.13

2 HBO 0.05 2 HBO 0.09

3 FILMAX 0.04 3 FILMAX 0.08

4 STAR MOVIES 0.02 4 RAAVI TV 0.05

5 RAAVI TV 0.02 5 STAR MOVIES 0.04

6 WB 0.01 6 WB 0.02

7 SILVER SCREEN 0.01 7 SILVER SCREEN 0.02

8 STAR LITE TV 0.00 8 STAR LITE TV 0.00

17 FOOD CHANNELS

Masala tops the chart with 104 TRPs during the month of September

C&S Ind

September-16

Rank Channel Name TRPs Relative Share%

1 MASALA TV 104 96%

2 ZAIQA 4 4%

.. Grand Total 108 100%

18 KIDS

Disney Channel Holds 47% Of Kids Channels Viewership

C&S Ind September-16 Rank Channel TRPs Relative Share% 1 DISNEY CHANNEL 555 47% 2 CARTOON NETWORK 327 28% 3 POGO 230 19% 4 NICKELODEON 77 6% …. Grand Total 1190 100%

19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00

PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN

Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%

APNA CHANNEL 0.045 APNA CHANNEL 0.073 KTN 0.090 ARUJ TV 0.243 PTV BOLAN 0.625 1 KTN 0.037 KAY2 0.010 KASHISH 0.047 AVT KHYBER 0.241 PASHTO 1 0.048 2 ARUJ TV 0.022 ARUJ TV 0.006 KTN NEWS 0.039 PTV NATIONAL 0.047 VSH NEWS 0.041 3 KASHISH 0.020 AVT KHYBER 0.005 SINDH TV 0.028 PASHTO 1 0.027 ARUJ TV 0.029 4 AVT KHYBER 0.019 PTV NATIONAL 0.004 SINDH TV NEWS 0.024 AVT KHYBER NEWS 0.026 WASEB 0.026 5 KTN NEWS 0.016 WASEB 0.003 APNA CHANNEL 0.016 APNA CHANNEL 0.012 AWAZ 0.021 6 SINDH TV 0.012 PASHTO 1 0.002 AWAZ 0.013 KASHISH 0.003 AVT KHYBER 0.021 7 SINDH TV NEWS 0.010 AVT KHYBER NEWS 0.001 ARUJ TV 0.007 KAY2 0.002 SINDH TV 0.010 8 PTV BOLAN 0.009 KASHISH 0.001 VSH NEWS 0.005 KTN NEWS 0.001 KASHISH 0.007 9 KAY2 0.006 SINDH TV 0.001 PTV NATIONAL 0.003 SINDH TV 0.001 PTV NATIONAL 0.006 10 PTV NATIONAL 0.006 VSH NEWS 0.001 KAY2 0.003 WASEB 0.001 AVT KHYBER NEWS 0.005 11 AWAZ 0.006 KTN 0.000 AVT KHYBER 0.002 PTV BOLAN 0.000 APNA CHANNEL 0.004 12 PASHTO 1 0.003 KTN NEWS 0.000 WASEB 0.001 VSH NEWS 0.000 KTN 0.003 13 VSH NEWS 0.003 PTV BOLAN 0.000 AVT KHYBER NEWS 0.001 SINDH TV NEWS 0.000 KAY2 0.001 14 AVT KHYBER NEWS 0.003 AWAZ 0.000 PASHTO 1 0.001 KTN 0.000 KTN NEWS 0.000 15 WASEB 0.002 SINDH TV NEWS 0.000 PTV BOLAN 0.000 AWAZ 0.000 SINDH TV NEWS 0.000 16

20 TOP PROGRAMS | OVERALL

ARY DIGITAL’s Dil Lagi hits 6.08 ratings on Total Ind on 10th September

Top Programs | Total Individuals

September.16

Rank Date Channel Program Title Ratings% Ratings"000" Market Share

1 10-Sep-16 ARY DIGITAL Dil Lagi 6.08 2,801 15.80

2 5-Sep-16 HUM TV Mann Mayal 6.06 2,793 16.70

3 25-Sep-16 HUM TV Udaari 5.86 2,698 16.70

4 20-Sep-16 FILMAZIA Qasam 5.56 2,559 14.90

5 20-Sep-16 FILMAZIA Thapki Pyaar Ki 4.36 2,008 12.70

6 6-Sep-16 ARY DIGITAL Besharam 3.26 1,501 8.40

7 10-Sep-16 FILMAZIA Kawach (Kali Taqaton Se) 3.23 1,486 9.30

8 5-Sep-16 FILMAZIA Nagin 3.22 1,482 12.20

9 12-Sep-16 HUM TV Sanam 3.19 1,468 8.00

10 30-Sep-16 GEO ENTERTAINMENT Noor Zindagi 3.14 1,447 8.70

*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S

ARY DIGITAL’s Dil Lagi hits 6.52 ratings on C&S Ind on 10th September

Top Programs | C&S Individuals

September.16

Rank Date Channel Program Title Ratings% Ratings"000" Market Share

1 10-Sep-16 ARY DIGITAL Dil Lagi 6.52 2,801 17.10

2 5-Sep-16 HUM TV Mann Mayal 6.50 2,793 18.20

3 25-Sep-16 HUM TV Udaari 6.28 2,698 17.80

4 20-Sep-16 FILMAZIA Qasam 5.96 2,559 15.70

5 20-Sep-16 FILMAZIA Thapki Pyaar Ki 4.68 2,008 13.60

6 6-Sep-16 ARY DIGITAL Besharam 3.49 1,501 8.90

7 10-Sep-16 FILMAZIA Kawach (Kali Taqaton Se) 3.46 1,486 9.90

8 5-Sep-16 FILMAZIA Nagin 3.45 1,482 12.70

9 12-Sep-16 HUM TV Sanam 3.42 1,468 8.50

10 30-Sep-16 GEO ENTERTAINMENT Noor Zindagi 3.37 1,447 9.40

*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS

Current Affairs Talk Shows | C&S Ind Sep.16

Rank Date Channel Program Title Ratings% Ratings"000" Market Share%

1 29.Sep.16 GEO NEWS Aaj Shahzaib Khanzada Kay Saath 1.54 660 6

2 29.Sep.16 SAMAA Awaz 1.22 522 4.5

3 08.Sep.16 DUNYA NEWS On The Front 1.17 502 3.2

4 21.Sep.16 SAMAA Nadeem Malik Live 1.12 481 3.3

5 29.Sep.16 ARY NEWS Live With Dr Shahid Masood 1.11 477 4.1

6 29.Sep.16 GEO NEWS Capital Talk 1.11 476 2.9

7 04.Sep.16 SAMAA News Beat 1.01 432 3.8

8 06.Sep.16 EXPRESS NEWS Takrar 0.95 407 2.5

9 29.Sep.16 ARY NEWS 11th Hour 0.91 390 4.9

10 26.Sep.16 ARY NEWS Off The Record 0.90 386 2.1

Geo News’ Aaj Shahzaib Khanzada Kay Saath is on Top amongst talk shows during September 2016 23 INFOTAINMENT SHOWS

Express News’ Khabardar Naqalo Se Hoshiyar is on top followed by Geo News’ Khabar Naak

Infotainment Shows

Date Channel Title Rtg% Rtg(000) Market Share% 16/09/2016 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.292 554.807 6.420 29/09/2016 GEO NEWS Khabar Naak 1.193 512.530 6.265 14/09/2016 EXPRESS NEWS Siyasi Theatre 1.008 432.841 3.257 12/09/2016 DUNYA NEWS Mazaaq Raat 0.938 402.641 3.365 12/09/2016 DUNYA NEWS Hasb-e-Haal 0.745 319.973 3.423 24/09/2016 NEO TV Sawa Teen 0.576 247.575 3.486 09/09/2016 CHANNEL24 Kyun Key Jamhuryat Hai 0.384 164.764 2.032

1.292 1.40 1.193 1.20 1.008 0.938 1.00 0.745 0.80 0.576 0.60 0.384

RATINGS% 0.40 0.20 0.00 Khabardar Khabar Naak Siyasi Theatre Mazaaq Raat Hasb-e-Haal Sawa Teen Kyun Key Naqalo Se Jamhuryat Hai Hoshiyar PROGRAMS Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL

ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 all followed by ATV’s “Mehekti Morning”

Rank Time Slot Days Channel ProgramName Host R % R T MS 1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.81 110 5.0

2 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.65 88 4.1

3 09:00-11:00 Mon - Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.51 69 3.2

4 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.50 68 3.2

5 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.43 58 2.7

6 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.43 58 2.7

7 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.38 52 2.4

8 09:00-11:00 Mon - Fri GEO NEWS GEO Pakistan Huma Amir Shah 0.37 50 2.3

9 09.00-11.30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.24 33 1.5

10 09:00-11:00 Mon - Fri A PLUS Jago Jago Subha Hui Saira Kabeer 0.21 28 1.3

11 09:00-11.00 Mon -Fri A PLUS Ek Nayee Subha Farah Saadya 0.21 28 1.3 12 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.20 27 1.3 13 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.16 22 1.0

14 09:00-11:00 Mon - Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.14 18 0.9

15 09:00-11:00 Mon - Fri PTV NEWS Subha Nau Nusrat Harris 0.11 15 0.7

16 09:00-11:00 Mon - Fri ABB TAK News Café Faheem Abbas 0.08 11 0.5

17 09:00-11:00 Mon - Fri METRO ONE NEWS Morning Delight Dr. Rafia Rafiq 0.05 7 0.3

18 10:00-12:00 Mon - Fri SUCH TV Such Savera Madiha Dawood 0.00 1 0.0 Ranking of morning shows is based on average ratings of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S

ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by TV One’s “Aap Ka Sahir”

Rank Time Slot Days Channel ProgramName Host R % R T MS 1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.89 110 5.5 2 09:00-11:00 Mon - Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.55 69 3.5 3 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.54 68 3.4 4 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.47 58 3.0 5 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.42 52 2.6 6 09:00-11:00 Mon - Fri GEO NEWS GEO Pakistan Huma Amir Shah 0.40 50 2.5 7 09.00-11.30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.26 33 1.7 8 09:00-11:00 Mon - Fri A PLUS Jago Jago Subha Hui Saira Kabeer 0.23 28 1.4 9 09:00-11.00 Mon -Fri A PLUS Ek Nayee Subha Farah Saadya 0.23 28 1.4

10 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.22 27 1.4

11 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.18 22 1.1 12 09:00-11:00 Mon - Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.15 18 0.9 13 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.14 18 0.9 14 09:00-11:00 Mon - Fri ABB TAK News Café Faheem Abbas 0.09 11 0.5 15 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.08 9 0.5 16 09:00-11:00 Mon - Fri METRO ONE NEWS Morning Delight Dr. Rafia Rafiq 0.05 7 0.3 17 09:00-11:00 Mon - Fri PTV NEWS Subha Nau Nusrat Harris 0.02 2 0.1 18 10:00-12:00 Mon - Fri SUCH TV Such Savera Madiha Dawood 0.01 1 0.1

26 COMMERCIAL AIRTIME SUMMARY | BY GENRE

Genre-wise Airtime Share% 2% 1% 3% 0%

News Entertainment Regional 3% 7% Music Kids Sports 11% 41% Movie Food Islamic

32% 200 180 180 160 144 140 120 100 80 60 50 30

CAT | Thousands Minutes CAT 40 14 11 20 10 2 1 0 News Entertainment Regional Music Kids Sports Movie Food Islamic

Highest CAT Share Going To News Channels

Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES

5% 3% 5% Beverages Personal Products Relative Share 6% 26% Detergents & Soaps Cellular Communication 6% Food Construction 7% 18% 8% Confectionery Homecare Products

16% Culinary Education

100 309 350 90 300 80 205 70 Airtime (Mins) Spot's Freq 250 60 200 50 140 Thousands

40 150 Thousands 71 82 30 68 57 56 100 20 36 19 50 10 92 63 56 30 24 22 21 18 16 12 0 0

Beverages Leading CAT Share Followed By Personal Products 28 TOP 10 ADVERTISERS | IN TERMS OF CAT

3% UNILEVER PAKISTAN LTD 3%3% Relative Share 4% PROCTER & GAMBLE PAKISTAN LTD 5% 27% RECKITT BENCKISER PAKISTAN LTD. 9% PEPSI COLA INTERNATIONAL (PVT.) LTD. The Coca-Cola Export Corporation NESTLE PAKISTAN LIMITED 15% 16% CONTINENTAL BISCUIT LTD. TELENOR PAKISTAN LTD 15% THE LAKE CITY HOLDINGS (PVT.) LTD. PAK TELECOM MOBILE LTD

70 181 200 60 Airtime (Mins) Spot's 180 160 50 116 140 104 40 97 120 Thousands 100 Thousands 68 30 80 49 44 20 60 13 15 40 10 6 65 37 37 35 21 12 10 7 6 6 20 - -

For The Month Of September-16 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan LTD 29 TOP 10 BRANDS

Relative Share 6% 7% 17% Pepsi Coca Cola 7% Ariel Washing Powder Dew 9% 16% Dettol Soap Surf Excel 9% Head & Shoulder Safeguard 11% 9% Ufone Sprite 9%

56 18 50 60 16 Airtime (Mins) Spot's 50 14 12 40 25 27 10 23 23 Thousands 18 30 Thousands 8 15 15 18 6 20 4 10 2 16 15 11 9 9 8 8 6 6 6 - - Pepsi Coca Cola Ariel Dew Dettol Surf Excel Head & Safeguard Ufone Sprite Washing Soap Shoulder Powder

Amongst Brands, Pepsi is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON

Relative Share NEWS ONE City 42 8% 7% ABB TAKK NEWS EXPRESS NEWS 37% 7% Channel 24 Neo 7% DAWN NEWS AAJ NEWS 6% Capital TV SAMAA 5% 6% 6% 5% 6% Others

CAT Minutes In Thousands

15 16 13 14 13 12 11 12 10 10 10 10 9 10 8 6

Thousands 4 2 0 NEWS ONE City 42 ABB TAKK EXPRESS Channel 24 Neo DAWN NEWS AAJ NEWS Capital TV SAMAA NEWS NEWS

Amongst News Channels News One is Airing The Highest CAT……… 31 ENTERTAINMENT CHANNELS | CAT COMPARISON

Relative Share TV ONE Kohenoor 10% 8% 30% Express Ent PLAY ENTERTAINMENT 8% 7% ATV HUM TV 5% 6% 7% A Plus GEO KAHANI 6% 6% 7%

URDU 1 GEO ENTERTAINMENT

Others

CAT Minutes In Thousands 15 11 11 10 10 10 9 9 8 8

Amongst Entertainment Channels TV One is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON

Relative Share SILVER SCREEN WB 7% 3% HBO 14% Film World 50% Filmax 26%

CAT (Minutes) 6000 5199 5000 4000 3000 2748 2000 1468 732 1000 297 0 Film World Filmax HBO SILVER SCREEN WB

Amongst Movie Channels Film World is Airing The Highest CAT 33 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON

Music| CAT (Minutes) Sports |CAT (Minutes)

0 5000 10000 15000 20000 0 2000 4000 6000 8000

JALWA 15807 GEO SUPER 6046

8XM 12079 TEN SPORTS 3486

ARY MUSIK 2418 PTV SPORTS 1624

Food | CAT (Minutes) Kids | CAT (Minutes)

0 500 1000 1500 2000 2500 0 5000 10000 15000

NICKELODEO MASALA 1989 9768 N

CARTOON ZAIQA 163 4435 NETWORK

34 Thank You------