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Ba(Jmc) Theory3 MAHARISHI UNIVERSITY OF INFORMATION TECHNOLOGY Evaluation Scheme & Syllabus for Bachelor of Journalism & Mass Communication B. A. (J&MC) On Choice Based Credit System (Effective from the Session: 2021-22) MAHARISHI SCHOOL OF JOURNALISM & MASS COMMUNICATION 1 Evaluation Scheme B. A. (J& MC) First Semester S. Course Course Code Course Title L-T- CIA ESE Total Credits NO. Category P Marks Marks 1 BA(J&MC)101 Basics of Mass 4-0- 30 70 100 4 Communication 0 2 BA(J&MC)102 Understanding 4-0- 30 70 100 4 of media 0 Core Courses language 3 BA(J&MC)103 Print media 4-0- 30 70 100 4 0 4 BA(J&MC)104 Basics of design 4-0- 30 70 100 4 & graphics 0 5 BA(J&MC)105 Print Media Lab 0-0- 30 70 100 1 2 6 Practical/Lab BA(J&MC)106 Basics of 0-0- 30 70 100 1 Design & 2 Graphics Lab TOTAL 180 420 600 18 Qualifying non-credit course 5 Self- BA(J&MC)107 Basics of 2-1- 70 30 100 0 Development Transcendental 1 courses/ Meditation and Science for Yoga Consciousness (SOC) 2 TEACHING-LEARNING PLAN Course Title: BASICS OF MASS COMMUNICATION Course Code: BA (J&MC) 101 L T P C.U. Pre-requisites, if any: Sound knowledge of Journalism and Mass 4 0 0 4 Communication as a subject is desirable. Course Description: The course is designed to discuss all aspects of any Communication along with developing an understanding of their models and theory. This course deals with the fundamentals of communication models and theory. The theories and principles of Journalism and Mass Communication, as well as theory and models used in Media Industry, Multi National Companies, Political Party and other industry are thoroughly discussed. The functions of Communication (Senders, Receivers, Medium, Feedback, Noise, Mass, Intra-Personal, Inter-Personal, Group and Mass Communication) and different types of communication with their strengths and weaknesses are part of the course coverage. Course Objectives: This course is designed to provide a better understanding of the theoretical and practical knowledge of Communication and its models, theory & types. Each student will enable themselves to: 1. Define Communication and Mass Communication. 2. Describe the process of Communication and Mass Communication. 3. Explain various Models of Communication and Mass Communication. 4. Explain various Theories of Communication and Mass Communication. 5. Utilize knowledge on emerging trends in Communication and Mass Communication. Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Apply various theories and concepts related to Mass Communication and media houses in real world. CO2: The students will have a clear understanding of communication and its need, importance and relevance to media. CO3: They will also understand the historical aspect of various media, importance of audiences, viewers measuring systems and skills which enable them to work efficiently. CO4: Able to analyze effective model application to assess the impact of media on society. CO5: Able to analyze effective model of communication knowledge to diagnose and solve organizational problems and develop optimal managerial decisions. 3 Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M Course Contents: Unit- 1: Introduction to Communication Communication: Concept, Definition, Elements and Process, Types of Communication, Barriers to Communication,7 C’s of Communication Unit-2: Mass Communication Mass Communication: Concept, Definition, Elements and Process, Characteristics and functions of Mass Communication, Means of Mass Communication: Folk and Traditional Media, New Media Mass Media Activism Unit-3: Models of Communication Communication Models: definition, scope and purpose, Basic Communication Models: Aristotle’s Classical Model; Shannon-Weaver’s , Mathematical Model; Wilbur Schramm’s Model; Laswell’s Model, Advanced Communication Models: Newcomb’s Model; Westley-Mclean’s Model; George Gerbner’s Model; Mccombs and Shaw’s Agenda Setting Model; Spiral of Silence Model Relevance of Communication Models Unit-4: Theories of Mass Communication Bullet Theory, Two-Step, Multi Step Theory, Cognitive Dissonance Theory, Uses and Gratification Theory, Cultivation Theory, Normative Theories: Authoritarian, Libertarian, Soviet-Communist, Social Responsibility, Developmental, Democratic Participation Text Book(s): Aggarwal, V. B., & Gupta, V. S. (2001).Handbook of Journalism and Mass Communication. New Delhi: Concept Publishing. Baran, S. J. (2002).Introduction to Mass Communication: Media Literacy and Culture. Boston: McGraw Hill Education. Hasan, S. (2013).Mass Communication Principles and Concepts. New Delhi: CBS Publishers & Distributors. References: Heller, R. (2015).Commentary.Journalism & Communication Monographs, 17(3). Kumar, K. J. (2000). Mass Communication in India. Mumbai: JaicoPublishing House. McQuail, D. (2002). McQuail's Reader in Mass Communication Theory. London: Sage Publications. Rayudu, C. S. (2011). Media and Communication Management. Mumbai: Himalaya Publishing House. Stone, G., Singletary, M. W., & Richmond, V. P. (1999).Clarifying Communication Theories: A Hands-on Approach. Ames: Iowa State University Press. 4 Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5% Sessional Examination (T): 20% End Semester Examination (ESE): 70% Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development) 5 TEACHING-LEARNING PLAN Course Title: UNDERSTANDING OF MEDIA LANGUAGE Course Code: BA (J&MC) 102 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable. Course Description: The course is designed to discuss the aspects of any language with developing an understanding in mass level. This course deals with the fundamentals of understanding of media language. We have also seen the cultural awakening and freedom movement that led to the growth of language newspapers. Newspapers in India can broadly be classified into two groups - Hindi, English and other vernacular languages newspapers where language newspapers are published in different Indian languages. Unlike the English papers, these are available even in the interior regions of the country. Thus they have a major role in formulating public opinion across our country. Course Objectives: This course is designed to provide a better understanding of the theoretical and practical knowledge of the Communication and its Models, Theory & types. Each student will enable themselves: 1. To make the students professionally skilled and employable in the media by sensitizing them to the Hindi language used in the media. 2. To prompt introspection and motivate students towards self-appraisal, goal-setting and problem solving. 3. Familiarize students with negotiation techniques and importance of right attitude for better coordination and team building. 4. Help students review policies of global importance affecting corporate interactions. 5. To teach the students the role of translation in media. Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Interpret the nuances of the language through the various tools like translation, grammar, syntax etc in order to articulate with the basic requirements of the industry. CO2: The student will be able to describe the characteristics and the differences between literary language and the language used in the field of journalism. CO3: The student will be able to outline and compose reports in Hindi. CO4: Able to use language for Print Media access on society. CO5: Able to use language of Radio, Television and Film sectors. 6 Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M Course Contents: Unit –1: Language and Communication: Concept Language and Society, Language and Culture, Language and Mass Communication Unit – 2: Introduction to Language: Hindi Basics of Grammar, Use of proverbs and quotations, Figure of Speech, Shades and nuances of language, Types of Essays Unit – 3: Introduction to Language: English Basics of Grammar, Use of proverbs and quotations, Figure of Speech, Shades and nuances of language, Types of Essays Unit - 4: Language used in Media Essentials of Written Vs spoken word: Print Vs Radio, Television & Films, Elements of Structure: beginning, middle and end, Requirements of language as per situation & character, Fundamentals of Writing Narration & Narrative Styles, Basics of Writing Non- Narrative Styles, Writing practices Text Book(s): Foundation of Communication Theory by Kenneth K. Sereno & C. David Mortensen Communication by John T. Warren & Deanna L. Fassett A First Look at Communication Theory by Em Griffin International Communication – A Reader by Daya Kishan Thussu References: Understanding Human Communication by Ronald B. Adler & George Rodman English Grammar and Composition by Wren & Martin Technical Writing by Sangeeta Sharma & Meenakshi Raman Learning English by B.S. Goel 7 Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5% Sessional Examination (T): 20% End Semester Examination (ESE): 70% Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development) 8 TEACHING-LEARNING PLAN Course Title: PRINT MEDIA Course Code: BA (J&MC) 103 L T P C.U.
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