Ba(Jmc) Theory3

MAHARISHI UNIVERSITY OF INFORMATION TECHNOLOGY

Evaluation Scheme & Syllabus for

Bachelor of Journalism & Mass Communication

B. A. (J&MC) On

Choice Based Credit System

(Effective from the Session: 2021-22)

MAHARISHI SCHOOL OF JOURNALISM & MASS COMMUNICATION

Evaluation Scheme

B. A. (J& MC) First Semester

S. Course Course Code Course Title L-T- CIA ESE Total Credits NO. Category P Marks Marks 1 BA(J&MC)101 Basics of Mass 4-0- 30 70 100 4 Communication 0 2 BA(J&MC)102 Understanding 4-0- 30 70 100 4 of media 0 Core Courses language 3 BA(J&MC)103 Print media 4-0- 30 70 100 4 0 4 BA(J&MC)104 Basics of design 4-0- 30 70 100 4 & graphics 0 5 BA(J&MC)105 Print Media Lab 0-0- 30 70 100 1 2 6 Practical/Lab BA(J&MC)106 Basics of 0-0- 30 70 100 1 Design & 2 Graphics Lab TOTAL 180 420 600 18 Qualifying non-credit course 5 Self- BA(J&MC)107 Basics of 2-1- 70 30 100 0 Development Transcendental 1 courses/ Meditation and Science for Yoga Consciousness (SOC)

TEACHING-LEARNING PLAN

Course Title: BASICS OF MASS COMMUNICATION

Course Code: BA (J&MC) 101 L T P C.U. Pre-requisites, if any: Sound knowledge of Journalism and Mass 4 0 0 4 Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with developing an understanding of their models and theory. This course deals with the fundamentals of communication models and theory. The theories and principles of Journalism and Mass Communication, as well as theory and models used in Media Industry, Multi National Companies, Political Party and other industry are thoroughly discussed. The functions of Communication (Senders, Receivers, Medium, Feedback, Noise, Mass, Intra-Personal, Inter-Personal, Group and Mass Communication) and different types of communication with their strengths and weaknesses are part of the course coverage.

Course Objectives:

This course is designed to provide a better understanding of the theoretical and practical knowledge of Communication and its models, theory & types. Each student will enable themselves to: 1. Define Communication and Mass Communication. 2. Describe the process of Communication and Mass Communication. 3. Explain various Models of Communication and Mass Communication. 4. Explain various Theories of Communication and Mass Communication. 5. Utilize knowledge on emerging trends in Communication and Mass Communication. Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Apply various theories and concepts related to Mass Communication and media houses in real world.

CO2: The students will have a clear understanding of communication and its need, importance and relevance to media.

CO3: They will also understand the historical aspect of various media, importance of audiences, viewers measuring systems and skills which enable them to work efficiently.

CO4: Able to analyze effective model application to assess the impact of media on society.

CO5: Able to analyze effective model of communication knowledge to diagnose and solve organizational problems and develop optimal managerial decisions.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents: Unit- 1: Introduction to Communication Communication: Concept, Definition, Elements and Process, Types of Communication, Barriers to Communication,7 C’s of Communication

Unit-2: Mass Communication Mass Communication: Concept, Definition, Elements and Process, Characteristics and functions of Mass Communication, Means of Mass Communication: Folk and Traditional Media, New Media Mass Media Activism

Unit-3: Models of Communication Communication Models: definition, scope and purpose, Basic Communication Models: Aristotle’s Classical Model; Shannon-Weaver’s , Mathematical Model; Wilbur Schramm’s Model; Laswell’s Model, Advanced Communication Models: Newcomb’s Model; Westley-Mclean’s Model; George Gerbner’s Model; Mccombs and Shaw’s Agenda Setting Model; Spiral of Silence Model Relevance of Communication Models

Unit-4: Theories of Mass Communication Bullet Theory, Two-Step, Multi Step Theory, Cognitive Dissonance Theory, Uses and Gratification Theory, Cultivation Theory, Normative Theories: Authoritarian, Libertarian, Soviet-Communist, Social Responsibility, Developmental, Democratic Participation

Text Book(s):  Aggarwal, V. B., & Gupta, V. S. (2001).Handbook of Journalism and Mass Communication. New Delhi: Concept  Publishing.  Baran, S. J. (2002).Introduction to Mass Communication: Media Literacy and Culture. Boston: McGraw Hill  Education.  Hasan, S. (2013).Mass Communication Principles and Concepts. New Delhi: CBS Publishers & Distributors. References:  Heller, R. (2015).Commentary.Journalism & Communication Monographs, 17(3).  Kumar, K. J. (2000). Mass Communication in India. Mumbai: JaicoPublishing House.  McQuail, D. (2002). McQuail's Reader in Mass Communication Theory. London: Sage Publications.  Rayudu, C. S. (2011). Media and Communication Management. Mumbai: Himalaya Publishing House.  Stone, G., Singletary, M. W., & Richmond, V. P. (1999).Clarifying Communication Theories: A Hands-on Approach. Ames: Iowa State University Press. 4

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: UNDERSTANDING OF MEDIA LANGUAGE

Course Code: BA (J&MC) 102 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss the aspects of any language with developing an understanding in mass level. This course deals with the fundamentals of understanding of media language. We have also seen the cultural awakening and freedom movement that led to the growth of language newspapers. Newspapers in India can broadly be classified into two groups - Hindi, English and other vernacular languages newspapers where language newspapers are published in different Indian languages. Unlike the English papers, these are available even in the interior regions of the country. Thus they have a major role in formulating public opinion across our country.

Course Objectives:

This course is designed to provide a better understanding of the theoretical and practical knowledge of the Communication and its Models, Theory & types. Each student will enable themselves:

1. To make the students professionally skilled and employable in the media by sensitizing them to the Hindi language used in the media. 2. To prompt introspection and motivate students towards self-appraisal, goal-setting and problem solving. 3. Familiarize students with negotiation techniques and importance of right attitude for better coordination and team building. 4. Help students review policies of global importance affecting corporate interactions. 5. To teach the students the role of translation in media.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Interpret the nuances of the language through the various tools like translation, grammar, syntax etc in order to articulate with the basic requirements of the industry.

CO2: The student will be able to describe the characteristics and the differences between literary language and the language used in the field of journalism.

CO3: The student will be able to outline and compose reports in Hindi.

CO4: Able to use language for Print Media access on society.

CO5: Able to use language of Radio, Television and Film sectors.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit –1: Language and Communication: Concept

Language and Society, Language and Culture, Language and Mass Communication

Unit – 2: Introduction to Language: Hindi

Basics of Grammar, Use of proverbs and quotations, Figure of Speech, Shades and nuances of language, Types of Essays

Unit – 3: Introduction to Language: English

Basics of Grammar, Use of proverbs and quotations, Figure of Speech, Shades and nuances of language, Types of Essays

Unit - 4: Language used in Media

Essentials of Written Vs spoken word: Print Vs Radio, Television & Films, Elements of Structure: beginning, middle and end, Requirements of language as per situation & character, Fundamentals of Writing Narration & Narrative Styles, Basics of Writing Non- Narrative Styles, Writing practices Text Book(s):

 Foundation of Communication Theory by Kenneth K. Sereno & C. David Mortensen  Communication by John T. Warren & Deanna L. Fassett  A First Look at Communication Theory by Em Griffin  International Communication – A Reader by Daya Kishan Thussu

References:

 Understanding Human Communication by Ronald B. Adler & George Rodman  English Grammar and Composition by Wren & Martin  Technical Writing by Sangeeta Sharma & Meenakshi Raman  Learning English by B.S. Goel

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: PRINT MEDIA

Course Code: BA (J&MC) 103 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of Print Journalism any Newspaper, Magazine, Journals, Films etc. with developing an understanding in mass level. This is an inclusive course that offers an expanded study of News reporting, news editing and final output processes through experimental print media. Print media is a critical practice grounded in the history of all printed matter and the printed form as a social medium. Students will participate in a comprehensive range of technical and aesthetic approaches centred in a range of strategies including the art work as multiple, digital and cultural production.

Course Objectives: This course is designed to provide a better understanding of the theoretical and practical knowledge of the Journalism, Graphics, News, Newspapers, Magazines & Journals layouts. Each student will enable themselves: 1. To make students conversant with pattern, structure and elements of news writing and editing.

2. Understand to describe News and how to write it.

3. Ability to write different stories on various subjects with responsibility.

4. Understand to write news headlines.

5. Know how to write news intro, body and others.

Course Outcomes (COs): After the completion of this course, students will be able:- CO1: To define Journalism and News CO2: To describe techniques of writing & reporting beats

CO3: To explain the structure and functions of a news room

CO4: To gain knowledge of editing & designing of a print layout of newspaper, magazine and journal

CO5: To explain news headline, intro, body parts and others.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit – 1: Introduction to Journalism & News Evolution and Growth of Print Journalism in India, Journalism: Concept, Nature, definition, objective, Importance, Requirement, Ideals, Purpose and Function of Journalism. Roles and Responsibilities of a Journalist/ Reporter, News: Meaning, Definition and Nature, Elements of News and News Values, Hard and Soft News, Difference between News, Features, Articles and Backgrounders News Sources: Attribution and its types; Credibility and Quotations, By Line, Credit Line

Unit – 2: News Reporting and Writing

News Reporting: Reporting for different Beats,5WS and 1H of News Writing, Inverted Pyramid, Reporting for Newspapers, Magazines and News Agencies, Structure and Style of News Writing, Types of Headlines, Leads and Body, Guidelines for Headline Writing, Pit falls and problems in Reporting, Attribution, Off the Record, Embargo.

Unit – 3: Structure of a News Room

Set up and functions of a City Reporting Room in a Daily and a Bureau, Functions and responsibilities of a News Editor, Sub-Editor and Chief Sub-Editor, Editorial Writing and its Importance, Letter to the Editor, Book Review and Film Review, Style sheet: Definition, Purpose and Relevance

Unit - 4: Editing and Layout Design

Editing: Definition, Objectives and Principles, Editing and Proofreading Symbols, Advent of Electronic Editing, Copy Editing for Newspapers, Magazines and Journals, Use of Graphics, Cartoons and Info graphics in Print, Photo Caption and Cutline: Definition, Relevance and Guidelines, Design and Layout for Newspaper, Magazine and Journal

Text Book(s):

References:

 Ahuja, B. N. (1996). History of Indian Press: Growth of Newspapers in India. Delhi: S.S. Chhabra for Surjeet  Raman, U. (2010). Writing for the Media. New Delhi, India: Oxford University Press. Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN Course Title: BASICS OF DESIGN & GRAPHICS

Course Code: BA (J&MC) 104 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of the design and graphics. Basic of Graphic Design Course syllabus is structured in a way to cover the comprehensive, major and minor subjects related to graphic design. Students understand practical knowledge of Print, Electronic Media, Digital platform and basic of Cinema also. It is very powerful and exposes tools of these mediums. Students will participate in a comprehensive range of creative, informative & technical approaches centred in a range of strategies including the art work on digital platform.

Course Objectives:

This course is designed to provide a better understanding of the theoretical and practical knowledge of the Design and Graphics for all types' media like as Print, Electronic, Cinema and Digital Media. Each student will enable themselves:

1. Understand and knowledge gain with practically Design and Graphics. 2. Understand and practically knowledge describes applications of ICT in media. 3. Understand and knowledge to get acquainted with computer and its operations. 4. Understand the application of DTP software in print media industry. 5. Understand the contemporary printing methods like as letterpress, offset and digital.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To able define design and graphics CO2: To able use techniques of graphics tools for creativity. CO3: To able use and understand of publication design: Newspaper, Tabloid, Magazine, Book and print & electronic media Ad. CO4: To able utilize knowledge gained in Layout Design for Web Banner. CO5: To able explain Package Design.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit –1: Introduction to Design and Graphics

Language and Society, Basics of Design and Graphics, Elements and Principles of Design, Typography: Physical Form, Letter Form, Aesthetics and Classifications, Colour: Physical Forms, Psychology, Color Scheme and Production

Unit –2: Layout

Components of Layout and Layout Planning, Publication Design: Newspaper, Tabloid, Magazine, Book and Print Ad, Package Design, Layout Design for Web Banner

Unit –3: Visuals and Design

Visuals: Physical Forms, Functions, Editing and Ethics, Poster Design, Logo Design, Brochure Design

Unit - 4: DTP and Printing

History of Printing Process, Basics of Desktop Publishing: WYSIWYG, Hardware and Software, Paper and Finishing, Contemporary Printing Methods: Letterpress, Offset and Digital Text Book(s):

 Davis, M.(2012). Graphic Design Theory. London: Thames& Hudson  Joss, M., Nelson, L. (1977). Graphic Design Tricks & Techniques. Cincinnati, OH: North Light Books. References:  Sarkar, N. N. (1998). Designing Print Communication. New Delhi: S. Publications.  Sarkar, N. N. (2012). Art and Print Production. Oxford. University Press.  http://design.tutsplus.com/graphic Design Illustration Tutorials Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70% Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: PRINT MEDIA LAB

Course Code: BA (J&MC) 105 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of the Print Media Course. The syllabus is structured in a way to cover the comprehensive major and minor subjects related to identify and all the necessary basic qualities required for news writing, reporting and editing and give an overview of the organizational structure of the newspaper industry. It also helps to understand how to rewrite news stories, leads and headlines, edit news stories using editing symbols and write photo captions and cutline.

Course Objectives:

This course is designed to provide a better understanding of Print Media. Each student will enable themselves:

1. To discuss the news values and newsroom culture.

2. To understand the significance and problems of news reporting.

3. To understand the nature and need of editing.

4. To study the use of editing symbols and to maintain accuracy in news.

5. To understand how to write photo captions and cutline

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Apply various aspects of news values and newsroom culture in media houses.

CO2: Able to perform various roles, skills and functions in the media houses.

CO3: Able to analyze effective application of Print Media knowledge.

CO4: Able to deal with the complexities associated with applications of newspaper page design.

CO5: Able to write captions and cutline.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Exercises/Assignments:

 Identify any five headlines and rewrite them  Write various types of leads  Report and file story for each of the beats: Political, Entertainment, Business, Education and Crime  Convert any news story into feature  Prepare a copy by using editing and proof - reading symbols  Translate a news story from English to Hindi and vice - versa  Write an Editorial  Rewrite any five photo captions and cutline

Text Book(s):

 Aggarwal, V. B., & Gupta, V. S. (2001). Handbook of Journalism and Mass Communication. New Delhi  Lorenz, A. L., & Vivian, J. (1995). News: Reporting and Writing. Boston, MA: Allyn& Bacon.  Natarajan, J. (1955). History of Indian Journalism. Delhi: Publications Division, Ministry of Information and broadcasting.  Ahuja, B. N. (1996). History of Indian Press: Growth of Newspapers in India. Delhi: S.S. Chhabra for Surjeet  Raman, U. (2010). Writing for the Media. New Delhi, India: Oxford University Press.

Assessment Scheme:

 Internal Assessment (IA) consisting of: . Lab Attendance (L) 5% . Quantity and Quality of Experiments Performed (Q) 5% . Laboratory Record (R) 20%  External Assessment: . End Semester Lab-Viva/Test (ESL) 70% Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

Note:

CIA can have more components depending on the nature of the course. The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: BASICS OF DESIGN & GRAPHICS LAB

Course Code: BA (J&MC) 106 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of the design and graphics. Basic of Graphic Design Lab Course syllabus is structured in a way to cover the comprehensive, major and minor subjects related to graphic design. Students understand practical knowledge of Print, Electronic Media, Digital platform and basic of Cinema also. It is very powerful and exposes tools of these mediums. Students will participate in a comprehensive range of creative, informative & technical approaches centred in a range of strategies including the art work on digital platform.

Course Objectives:

This course is designed to provide a better understanding of the Print Media. Each student will enable themselves:

1. Understand and gain knowledge for Design and Graphics.

2. Understand and gain practical knowledge describing applications of ICT in media.

3. Understand and get acquainted with computer and its operations.

4. Understand the application of DTP software in print media industry.

5. Understand the contemporary printing methods like letterpress, offset and digital.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Apply various aspects of news values and newsroom culture in media houses.

CO2: Able to perform various roles, skills and functions in the media houses.

CO3: Able to analyze effective application of Print Media knowledge.

CO4: Able to deal with the complexities associated with applications of news paper page design.

CO5: Able to handle with the underlying diversity within an organization.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Exercises/Assignments:

A. Photoshop

 Design a Poster & Web Banner  Design a set of Flash Cards (8)  Add Effects to Photographs (Minimum-5)

B. CorelDraw

 Design an Invitation Card & Logo  Design a Calendar & Cover Page of a Book

C. Quark Xpress

 Design a Brochure  Design a Tabloid/Broadsheet (4 Pages)

D. Indesign

 Design a Magazine (16 Pages)  Translate a news story from English to Hindi and vice - versa  Write an Editorial  Rewrite any five photo captions and cutline

Visit a printing press and write a report on the visit. Internal Assessment: The student should maintain a file and soft copy of her/his assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for internal evaluation are 30.

Text Book(s):

 Davis, M.(2012). Graphic Design Theory. London: Thames& Hudson  Joss, M., Nelson, L. (1977). Graphic Design Tricks & Techniques. Cincinnati, OH: North Light Books.  Sarkar, N. N. (1998). Designing Print Communication. New Delhi: S. Publications.  Sarkar, N. N. (2012). Art and Print Production. Oxford. University Press.  http://design.tutsplus.com/graphic Design Illustration Tutorials Assessment Scheme:

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

Note:

CIA can have more components depending on the nature of the course.

The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: Basics of Transcendental Meditation and Yoga

Course Code: BA (J&MC) 107 L T P C.U. 2 1 1 0 Pre-requisites: NA

Faculty: Dr. Mudita Agarwal & Mr. Gaurav Thakur

Course Description:

With the changing environment, it becomes essential for an individual to adapt to the change and cope up with it. The capability of an individual to deal with these challenges with a positive attitude is the need of today which can only be achieved successfully through a holistic approach towards life. As a first step this course starts with basic asanas of Transcendental Meditation (TM) and Yoga.

Course Objectives:

The objective of this course is to enable students to recognize the need of knowledge of the self, as a basis to achievement and fulfillment. They will be introduced to the basics of TM and yoga and practice basic asanas.

Course Outcomes (COs): At the end of this course students will be able to:

CO1: Define the concept of TM and yoga CO2: Recognize the importance of yoga as a means to achieve fulfilment in life CO3: Perform basic asana CO4: Compare with others as to how his/her life becomes better aligned with the environment

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S

Course Contents: Semester I

Unit – 1: Science of Consciousness and Transcendental Meditation

 Introduction to Science of Consciousness and its practical aspect  Concept of Knower, Known, Object of Knowing  Introduction to Transcendental Meditation  Scientific Research on Transcendental Meditation  How Transcendental Meditation differs from other forms of meditation  Introducing CBE - Transcendental Meditation around the world  Preparation to start learning Transcendental Meditation

Unit – 2: Learning Transcendental Meditation

 Preparation to learn Transcendental Meditation  Personal Instruction  Supplying Practical Understanding of Correct Meditation  Effects of Transcendental Meditation on Mind and Body  Development of Higher States of Consciousness

Unit – 3: Consciousness-based Education (CBE)

 Introduction to Consciousness-based Education  CBE around the world and in India

Unit – 4: Enrichment of Experiences I

 Follow-up Sessions and Group Checking  Understanding Nature of Life and Natural Tendency of Transcendental Meditation  Personal Checkings  Refresher of the Practice

Unit – 5: Maharishi Yoga Asanas

 Introduction to Maharishi Yoga Asanas  Practice Yoga Asanas that promote integration of mind and body  Learn about the influence and benefits of each posture on your physiology

Unit – 6: Basics of Communication

 Purpose and process of communication  Communication and self  Types of Communication in relation to environment  Barriers to communication and how TM and yoga helps in overcoming the barriers  Communication and Human Emotions

Text Book(s):

 Denniston Denise. (1986). The TM book. Fairfield Press Inc.  Truby John. (2008). The Anatomy of Story: 22 Steps to Becoming a Master Storyteller. Farrar, Straus and Giroux

References:

 https://www.tm.org/  https://indiatm.org/

Assessment Scheme:

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30

Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 AC 1 X X X X AC 2 X X X X AC 3 X X AC 4 X X AC 5 X X X Details of Projects/Activities

Dumb Charade story telling competition in the light of Consciousness

The group of 10 students is created and individually they have to tell the story to the whole class without speaking a word by using props, sign language and the class has to guess the story. The group further explains the knowledge behind the story to the rest of the class. The group that performs and articulates in an appropriate manner shall be appreciated and the teacher will conclude the class by connecting the learning to the Maharishi Knowledge.

Ping pong ball and knowledge

 All students will be provided with the one ping pong ball each  The glasses will be placed on the table at a distance of 10 foot  The students have to throw the ball towards the glass and it should directly fall into the glass. The learning behind this activity is that the more you practice or rehearse any skill the more you become efficient and coefficient in that skill, consequently regular practice of any skill leads to perfection.

Each student (individually or in groups of 2-3 students) will undertake a project where they will be working in the external environment (like village community, MSMEs, NGOs, civil authorities etc.) on identified issues. They will work under the guidance of an assigned faculty member and will be assessed on the basis of how they are able to effectively understand their relationship with the external environment. Students will have to prepare the schedule of interaction with the identified external contacts and execute the assigned task keeping in mind the intended learning outcomes. They will maintain a project diary/ register as per following format and this will be scrutinized by the faculty guide weekly/ fortnightly as decided.

Sl. Topic Learnt in How I applied it during My Remarks No. Class or Practice of project/ field practice/ Understanding TM Outbound visit 1. 2.

Outbound Visit/ Activity:

It is mandatory that all students will have to participate in outbound visit/ activity and attend all the planned activities strictly. With the guidance of faculty members, the will participate with clear cut intended learning outcome and submit a report on completion so that attainment of outcomes can be assessed. This assessment will have weightage as mentioned in the assessment scheme.

Class Participation:

Student’s participation in practice Sessions: 10 Marks

S.No Rubrics for Practice Sessions Marks 1 Student regularly attends the practice session once a 2 day 2 Student regularly attends the practice session twice a 4 day 3 Student attends the session regularly but does not 6 initiate contribution & needs instructor to solicit input. 4 Student’s comments are constructive, with signs of 8 insight and relevant to discussion 5 Student listens attentively and hears what others say 10 and contributes to the learning and knowledge.

Student’s participation in the Theory Classes: 10 Marks

S.No Rubrics for Theory Sessions Marks 1 Student regularly attends the class but is quite 2 disruptive 2 Student attends the class but does not listen to others, 4 both in groups and in class 3 Student attends the class with some participation 6 4 Student attends the class proactively and contributes to 8 the class 5 Student attends the class proactively, consistently and 10 add value to the learning process

Attendance in all the classes and practice sessions is mandatory. Participation will be evaluated based on attendance, active engagement in discussions and interaction and contribution towards overall learning. This component will have 20% weightage as mentioned in the assessment scheme.

Other Details:

While it is expected that students should attend all classes but to cater to emergencies, illness, unavoidable social commitments and family responsibilities, a relaxation of up to 25% may be considered. Under no circumstances, attendance should fall below 75% else they will be debarred from taking examinations and will be declared fail in the course. Students can meet the faculty/ guide for consultations between 3:30 PM to 4:30 PM or else with prior appointment. Students are expected to be regular and punctual in all activities including completion of work, submission schedules, appointments etc. and should be professionally dressed.

Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

Evaluation Scheme

B. A. (J&MC) Second Semester

S. Course Course Code Course Title L-T-P CIA ESE Total Credits NO. Category Marks Marks 1 BA(J&MC)201 History of 4-0-0 30 70 100 4 Journalism & Mass media 2 BA(J&MC)202 Media laws 4-0-0 30 70 100 4 and ethics Core Courses 3 BA(J&MC)203 Television 4-0-0 30 70 100 4 journalism 4 BA(J&MC)204 Writing 4-0-0 30 70 100 4 techniques for media 5 BA(J&MC)205 Television 0-0-2 30 70 100 1 Journalism Lab 6 Practical/Lab BA(J&MC)206 Writing 0-0-2 30 70 100 1 Techniques for Media Lab TOTAL 180 420 600 18 Qualifying non-credit course 7 Self- BA(J&MC)207 Increasing 2-1-1 70 30 100 0 Development Coherence in courses/ Society by Science for Maharishi’s Consciousness Knowledge (SOC)

TEACHING-LEARNING PLAN

Course Title: HISTORY OF JOURNALISM & MASS MEDIA

Course Code: BA (J&MC) 201 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with Evolution and development of printing press. Understand the history of journalism and communications; to introduce the academic and journalistic value of historical method and the use of primary documents; and to engender thought and discussion about the issues facing (and shaping) journalism throughout history. The course challenges students to think creatively and analytically about key individuals, as well as great ideas and values such as media accuracy, free expression, ethics, history and diversity. This course deals with the History of Indian Newspapers, discuss the important points as well as Vernacular Press & Development of Indian Media along with emergence of new media technologies.

Course Objectives:

This course is designed to provide a better understanding of the history of Journalism and Mass Media's knowledge of different stages. Each student will enable themselves to:

1. Understand the importance and development of language and language of press in India

2. Analyze the role of press in the freedom movement of India

3. Familiarize with the development of vernacular press and different media

4. To enable name and status of history of newspapers and editors

5. To enable of the history of reporting, editing and printing

Course Outcomes (COs): After the completion of this course:-

CO1: Students will be able to understand history of journalism.

CO2: Students will learn development of journalism during freedom movement period.

CO3: Students will learn about Vernacular Press & Development of Indian Media.

CO4: Learn about self-regulation and censorship debate on content circulation.

CO5: Understand the history of Newspapers and editors.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit – 1: Evolution and development of printing press

Meaning & Evolution of concept, Types of Journalism; Journalism as Mission, Various Language of Journalism, Profession and Industry, Development of printing press

Unit – 2: History of Indian Newspapers

Early journalism in Bengal-Bombay and Madras presidencies, Press and freedom movement, Press and Emergency, Presses in Indian Languages, Birth of the Indian news agencies and its development: PTI and UNI

Unit –3: Vernacular Press & Development of Indian Media

Vernacular Press Act (1878) and its impact on press, Vernacular press and the freedom movement Traditional Media in India-Folk and Theatre, History & Development- Radio, Cinema, and Television

Unit - 4: Emergence of new media technologies

Internet- World Wide Web, On-line journalism, Mobile Journalism, Mobile as Mass Media

Text Book(s):

 Natarajan, J.; History of Indian Journalism; Jain Book Depot Publications  Parthasarathi, Rangaswamy; Journalism in India; Jain Book Depot Publications  Sharma, K.C.; Journalism in India; Regal Publications

References:  Mishra, Achyutanand; Hindi ke Pramukh Samachar Patra AurPatrikaye; Samayik Prakashan

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: MEDIA LAWS AND ETHICS

Course Code: BA (J&MC) 202 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with Indian Constitution and Freedom of Press and to know about the Press Commission and Committees, Media Act, Media Ethics, Regulatory Bodies. In current times, both Media Law and ethics are parts of the media field. So the motive of the course is to make students know about media law and ethics as professionals.

Course Objectives:

This course is designed to provide a better understanding of the history of Journalism and Mass Media's knowledge of different stages. Each student will enable themselves:

1. To understand the basic concept of media ethics.

2. To understand the meaning & nature of crime and various sections mentioned in the IPC.

3. Analyze the role of press commission and committees.

4. Familiarize with the media act and laws.

4. To understand the relationship amongst law, media and society.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Apply various media law and ethics of journalism.

CO2: Student shall be able to discuss the legal aspects of the media and its values.

CO3: Students shall be able to report on the recent changes and future challenges of media regulation.

CO4: Student shall be able to illustrate on media ethics.

CO5: Student shall be able to explain how media laws and ethics empower media practitioners to perform their duties with commitment.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit –1: Indian Constitution and Freedom of Press

Freedom of Press and the Indian Constitution, Freedom of Speech and Expression: Article 19(1) (a) and Reasonable Restrictions Article 19(2), Press Laws Before and After Independence Bill to Act: Case Study of Lokpal, Difference between Ethical vs legal

Unit –2: Press Commissions and Committees

Press Commissions and Press Council of India, Editors’ Guild, AIR &Doordarshan Code Committees: Chanda Committee, P.C. Joshi Committee, Sengupta Committee and Verghese Committee, The State: Sedition-incitement to violence (section 124A IPC) Legislature: Parliamentary Privileges - Article 361A, Article 105 (Parliament), Article 194 (State Legislation),Judiciary: Contempt of Court 1971

Unit – 3: Media Act and Laws

Press & Registration of Books Act 1867 and 1955, Copyright Act 1957, Working Journalists Act 1955 & 1958, Young Persons Harmful Publications Act 1956, Prasar Bharati Act 1990 and Cinematograph Act 1952, Official Secrets Act 1923 and Right to Information Act 2005 (Case studies), Defamation, Libel & Slander(Case studies)

Unit - 4: Media Ethics Regulatory Bodies

Media’s ethical problems, Right to Privacy, right to reply, communal writing Ssensational and yellow journalism, Data leaks, Freebies, Paid news, Page-3 culture, Plagiarism, Revealing confidential sources, Sting operations and morality, Reporting on Sex Related Offences, Juvenile Crimes; Reporting on the Web, Potential for misuse of social media and the law of abetment, Regulatory Framework: TRAI, BCCC, News Broadcasters Association (NBA) and their functioning Text Book(s):

 Aggarwal, S. K. (1989). Media Credibility. New Delhi, India: Mittal Publications.  Basu, D. D. Introduction to the Constitution of India. Prentice Hall.  Ghosh, K. (1973). Freedom or Fraud of the Press. Calcutta: Rupa & Co.  Mankekar, D. R. (1973). The Press under Pressure. New Delhi: Indian Book.  Mass Media Laws and Regulations in India. (2000). Singapore: Asian Media Information and Comm. Centre.  Rayudu, C. S., & B., N. R. (1995). Mass Media Laws and Regulations. Bombay: Himalaya Publication House.

References:

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: TELEVISION JOURNALISM

Course Code: BA (J&MC) 203 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with theoretical and technical foundation for developing news content for television. In terms of theory, it presents the key characteristics of television news genres from the early days of broadcast news until today. Furthermore, the course provides laboratory experience training to students in all aspects of news gathering, editing and disseminating news.

Course Objectives:

This course is designed to provide a better understanding of the Television Journalism knowledge of different stages. Each student will enable themselves:

1. To understand the strength & weakness of television.

2. To teach writing for TV and News programs.

3. To get hands-on experience on how to write for a news show and responsibilities during a show (News format).

4. To get knowledge of Pre-Production, Production & Post-Production of an ENG/ Field Reporting

5. To understand Pre-Production, Production & Post-Production of News Bulletin.

Course Outcomes (COs): After the completion of this course, students will be:-

CO1: Able to know role and responsibility of the broadcast journalist.

CO2: Able to know writing, presenting and reporting stories for television.

CO3: Learn various stages of production of a TV Programs, the art of conducting a good interview.

CO4: Able to prepare a News Bulletin using Chroma Studio.

CO5: Able to prepare news packages and scripts.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit –1: TV as a medium

Understanding the medium – Nature & Importance, Objectives and principles of TV Broadcasting, Public & Private channel: Objective & reach, Distinguishing characteristics of TV as compared to other Media, Mode of transmission: Terrestrial, Satellite Television & Cable TV Unit – 2: TV formats

TV formats: Meaning & Needs, Fictional programs: soap operas, sitcoms, serial & films, News based program: Talk, Discussion, Interview etc. Unit –3: TV Journalism

Definition and elements of TV News, Basic principles of TV News Writing, Sources of TV News Types of TV News bulletins and their structure, Planning and conducting of various types of interviews: Factual, Opinion and Ideas

Unit - 4: TV Newsroom

Video Editor and Producer of TV News, Structure and working of News room of a Television Production Centre Duties and Functions of TV Reporter

Text Book(s):

1. Jan R. Hakemulder, Broadcast Journalism, Anmol Publications, Ray AC de Jonge, PP Singh New Delhi 2. Janet Trewin Presenting on TV and Radio, Focal Press,New Delhi 3. Stuart W. Hyde TV & Radio Announcing, Kanishka Publishers References: 1. Andrew Boyd Techniques of Radio and Television NewsPublisher: Focal Press, India. 2. Janet Trewin Presenting on TV and Radio, Focal Press, India.

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: WRITING TECHNIQUES FOR MEDIA

Course Code: BA (J&MC) 204 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with foundation of journalistic writing as students become acquainted with different types of news narratives and popular media discourses. The classes familiarize students with journalistic forms of expression as they learn to follow general rules of grammar, syntax while evolving into competent writers and storytellers. These courses present journalistic research techniques, beginning with interviewing, news selection criteria, searching for sources and moving on to news writing and distribution. To train future journalists, this course provides the background for critical evaluation of complex social issues and media agenda, and the production of simple and coherent news stories.

Course Objectives:

This course is designed to provide a better understanding of the writing techniques for media's knowledge of different stages. Each student will enable themselves:

1. To understand the strength & weakness of television.

2. To teach writing for TV and News programs.

3. To get hands-on experience on how to write for a news show and responsibilities during a show (News format).

4. To get knowledge of Pre-Production, Production & Post-Production of an ENG/ Field Reporting

5. To understand Pre-Production, Production & Post-Production of News Bulletin.

Course Outcomes (COs): After the completion of this course, students will be:-

CO1: Able to know role and responsibility of the broadcast journalist.

CO2: Able to know writing, presenting and reporting stories for television.

CO3: Learn various stages of production of a TV Programs, the art of conducting a good interview.

CO4: Able to prepare a News Bulletin using Chroma Studio.

CO5: Able to prepare news packages and scripts, Production in TV Programs.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit – 1: Understanding Writing

Fundamentals of Media Writing: Descriptive, Narrative, Objective and Reflective, ABCD of Media Writing: Grammar and Vocabulary (remedial exercises based on print and electronic media), Writing for News and Non-news Mediums (print and electronic media), Ethics in Media Writing

Unit – 2: Understanding Writing Process

Process Writing: Brainstorming for Ideas, Idea Organization and Audience Analysis, Writing Mechanism: Opening, Developing and Winding up the Argument/ Narrative, Editing and Formatting: APA Style Sheet Basics, Abstract, Summary, Paragraph, Essay and Column Writing

Unit – 3: Online Writing Skills

Introduction to Online Writing: Social Media Writing Skills and Etiquettes, Online Official Correspondence, Social Media and Language Change: e-mail, SMS, Emoticons, Blogs, Social Networking Sites, Maintaining Digital Databases

Unit -4: Translation

Translation Practices: Translation, Transliteration and Trans-Creation; Concept, Forms and Manifestations, The Location, Scope and Significance of Translation in Indian Media Process of Translation from English to Hindi and vice-versa

Text Book(s):

 Choudhary, R. (2010). Media Writing. New Delhi: Centrum Press.  Howard, P. (1986). Perfect your Punctuation. Melbourne: Longman Cheshire.  Sinha, P. K. (2006). Media Writing. Delhi: Indian Distributors.  VanderMey, R. (2004). The College Writer: A guide to Thinking, Writing and Researching. Boston: Houghton Mifflin.

References:

 W., M., & V., P. R. (2008). High School English: Grammar &Composition. Batu Caves, Selangor: Crescent News..  Whitaker, W. R., Ramsey, J. E., & Smith, R. D. (2012). Media writing: Print, Broadcast, and Public Relations. NewYork: Routledge.

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: TELEVISION JOURNALISM LAB

Course Code: BA (J&MC) 205 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with theoretical and technical foundation for developing news content for television. In terms of theory, it presents the key characteristics of television news genres from the early days of broadcast news until today. Furthermore, the course provides laboratory experience, training students in all aspects of news gathering, editing and disseminating news.

Course Objectives:

This course is designed to provide a better understanding of the Television Journalism knowledge at different stages. Each student will enable themselves:

1. To understand the strength & weakness of television.

2. To teach writing for TV and News programs.

3. To get hands-on experience on how to write for a news show and responsibilities during a show (News format).

4. To get knowledge of Pre-Production, Production & Post-Production of an ENG/ Field Reporting

5. To understand Pre-Production, Production & Post-Production of News Bulletin.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Know role and responsibility of the broadcast journalist.

CO2: Know writing, presenting and reporting stories for television.

CO3: Learn various stages of production of a TV Programs, the art of conducting a good interview.

CO4: Prepare a News Bulletin using Chroma Studio.

CO5: Prepare news packages and scripts, Production in TV Programs.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Exercises/Assignments

 Reading and Recording news piece of 5 minutes with or without a Teleprompter  Field Reporting  Host a Talk Show /Interview  Moderate a Debate/Discussion  Package a News Bulletin of 5-10 minutes

Internal Assessment: The student should maintain a file and soft copy of her/his assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for internal evaluation are 30.

Text Book(s):

 Jan R. Hakemulder, Broadcast Journalism, Anmol Publications, Ray AC de Jonge, PP Singh New Delhi  Janet Trewin Presenting on TV and Radio, Focal Press,New Delhi  Stuart W. Hyde TV & Radio Announcing, Kanishka Publishers  Andrew Boyd Techniques of Radio and Television News Publisher: Focal Press, India.  Janet Trewin Presenting on TV and Radio, Focal Press, India.

Assessment Scheme:

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

Note:

CIA can have more components depending on the nature of the course.

The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

Course Title: WRITING TECHNIQUES FOR MEDIA LAB

Course Code: BA (J&MC) 206 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

Course Objectives:

This course is designed to provide a better understanding of the writing techniques for media's knowledge at different stages. Each student will enable themselves:

1. To understand the strength & weakness of television.

2. To learn writing for TV and News programs.

3. To get hands-on experience on how to write for a news show and responsibilities during a show (News format).

4. To get knowledge of Pre-Production, Production & Post-Production of an ENG/ Field Reporting

5. To understand Pre-Production, Production & Post-Production of News Bulletin.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Able to know role and responsibility of the broadcast journalist.

CO2: Able to know writing, presenting and reporting stories for television.

CO3: Learn various stages of production for TV Programs, the art of conducting a good interview.

CO4: Able to prepare a News Bulletin using Chroma Studio.

CO5: Able to prepare news packages and scripts, Production in TV Programs.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M 38

Exercises/Assignments

Organize/attend a Media Writing Workshop to:  Translation Exercises: a) Translate a Hindi news story to English (approx. 200 words) from a daily newspaper b) Translate an English news story to Hindi (approx. 200 words) from a daily newspaper  Transliteration and trans-creation exercise: a) Adaptation from one medium to another  Translation for academic purposes: formal and informal letter writing in Hindi and English language  Writing for various online platforms: e-mails, blog, social networking sites

Internal Assessment: The student should maintain a file and soft copy of her/his assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for internal evaluation are 30.

Text Book(s):

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

Note:

CIA can have more components depending on the nature of the course.

The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

TEACHING-LEARNING PLAN Course Title: Increasing Coherence in Society by Maharishi’s Knowledge

Course Code: BA (J&MC) 207 L T P C.U. 2 1 1 0 Pre-requisites: BA (J&MC) 107

Faculty: Dr. Mudita Agarwal and Mr. Gaurav Thakur

Course Description:

The course describes the value of wholeness and creating coherence to unfold the full potential of an individual to make the society much more fulfilling, efficient and productive by Maharishi’s Knowledge of Transcendental meditation and even a small percentage of people practicing in groups can bring a huge change in the society

Course Objectives:

The objective of this course is to enable the students to realize the importance of an Individual and its impact on the society by understanding the concept of Maharishi Effect which is scientifically verified along with Behavioural communication and social responsibility. They will also be introduced to the concepts of World plan of Maharishi for different countries.

Course Outcomes (COs): At the end of this course students will be able to:

CO1: Identify the concepts of Maharishi Effect in the light of Modern Science verified by scientific research CO2: Illustrate the important role of Maharishi in the contribution of revival of Vedic Knowledge CO3: Employ regular practice of meditation in daily life. CO4: Distinguish between various components of Non- Verbal Communication and their application in enhancement of the Behavioral Communication. Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S

Course Contents: Semester II

Unit – 1: Increasing Positivity & Coherence in the Society I

 Introduction to Maharishi Effect  Maharishi Effect draws parallels with Modern Science  Maharishi Effect verified by Scientific Research

Unit – 2: Enrichment of Experiences II

 Advance Lectures on the Transcendental Meditation Program  Follow-up Sessions and Group Checkings  Personal Checkings

Unit – 3: Maharishi in the World

 Who is Maharishi Mahesh Yogi  Narratives from Maharishi's Life  Timeline of the Achievements  Contribution in the revival of Vedic Knowledge  Maharishi's World Plan

Unit - 4: Non-Verbal Communication

 Gestures : An embodied view of social interaction  Postures related to Yoga and meditation  Role of Facial Expression in social interaction  Eye Contacts, Meeting the self  Body Language with respect to work place morale  Time Language: Space, time and sign language  Silence: Key to true communication with higher self  Tips for Improving Non- verbal Communication

Text Book (s):

 Gilpin Geoff. (2006). The Maharishi Effect: A Personal Journey through the Movement That Transformed American Spirituality. Penguin Group (USA). Tarcher Perigee  Aron Elaine & Aron Arthur. (1986). The Maharishi Effect: A Revolution Through Meditation. Stillpoint Publishing, New Hampshire. E P Dutton.  Burgoon K. J, Floyd Kory & Guerrero Laura. (2009) Non-Verbal Communication. Allyn & Bacon  McNeill David. (2005). Gesture and Thought. University of Chicago Press

References:

 Halley Susi (2019, March 25). The Maharishi Effect as a Solution to the problem of antisemitism in America from https://www.researchgate.net/publication/333356375

 Orme-Johnson, D. W., & Fergusson, L. (2018). Global impact of the Maharishi Effect from 1974 to 2017: Theory and research. Journal of Maharishi Vedic Research Institute Assessment Scheme:

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30 41

Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 AC 1 X X X X AC 2 X X X X AC 3 X AC 4 X X AC 5 X X X X

Details of Projects/Activities

Dart Game

Dart Game with Balloons: - In this activity balloons are considered as ignorance and students are supposed to write the habits they want to eliminate from their life on the balloons. When a student bursts that balloon, Knowledge comes out in form of Maharishi quotes. The learning was hitting the dart is considered as the action taken to remove the ignorance by gaining the inside knowledge.

Solve the knowledge Puzzles

To start this activity we take 5 students in one group and there can be multiple number of groups created and each group is provided with set of words related to Maharishi’s quote to frame exact Maharishi’s quote in complete. The learning behind the activity is teamwork and enhancement of communication skills as well as brain storming.

Human Knot Team Building Activity

Starting in a circle, participants connect hands with two others people in the group to form the human knot. As a team they must then try to unravel the “human knot” by untangling themselves without breaking the chain of hands.

1. Get the group to form a circle. 2. Tell them to put their right hand up in the air, and then grab the hand of someone across the circle from them. 3. Then repeat this with the left hand, ensuring they grab a different person’s hand. 4. Check to make sure that everyone is holding the hands of two different people and they are not holding hands with someone either side of them. 5. That they must now try to untangle themselves to form a circle without breaking the chain of hands. Allocate a specific time to complete this challenge (generally ten to fifteen minutes) 6. Get participants to take their time in order to limit injuries. Ask the group not to tug or pull on each other and spot participants as they pass over other participants. Monitor throughout the challenge and stop them if you need to. 7. If the chain of hands is broken at any point, they must then start over again.

The Learning outcome behind this activity as the life entangles itself, it can be resolved by having calm and stable mind, and this state of awareness can be easily achieved by diving inward to the level of consciousness by practice of Transcendental Meditation which further leads to better Cooperation, Leadership and Time Management.

Each student (individually or in groups of 2-3 students) will undertake a project where they will be working in the external environment (like village community, MSMEs, NGOs, civil authorities etc.) on identified issues. They will work under the guidance of an assigned faculty member and will be assessed on the basis of how they are able to effectively understand their relationship with the external environment. Students will have to prepare the schedule of interaction with the identified 42 external contacts and execute the assigned task keeping in mind the intended learning outcomes. They will maintain a project diary/ register as per following format and this will be scrutinized by the faculty guide weekly/ fortnightly as decided.

Sl. Topic Learnt in How I applied it during My Remarks No. Class or Practice of project/ field practice/ Understanding TM Outbound visit 1. 2.

Outbound Visit/ Activity:

One Outbound Activity/Visit every month of Institutional, Corporates, Seminars, Conferences or (Guest Lectures (Inside or outside)) to be organized and conducted by Teacher’s.

Class Participation:

Student’s participation in practice Sessions: 10 Marks

Student’s participation in the Theory Classes: 10 Marks

Attendance in all the classes and practice sessions is mandatory. Participation will be evaluated based on attendance, active engagement in discussions and interaction and contribution towards overall Learning. This component will have 20% weightage as mentioned in the assessment scheme.

Other Details:

Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

Evaluation Scheme

B. A. (J&MC) Third Semester

S. Course Course Code Course Title L-T-P CIA ESE Total Credits NO. Category Marks Marks 1 BA(J&MC)301 Indian social 4-0-0 30 70 100 4 system 2 BA(J&MC)302 Development 4-0-0 30 70 100 4 Core Courses communication 3 BA(J&MC)303 Public Relations 4-0-0 30 70 100 4 4 BA(J&MC)304 Still 4-0-0 30 70 100 4 Photography 5 Public 0-0-2 30 70 100 1 BA(J&MC)305 Relations lab 6 Still 0-0-2 30 70 100 1 BA(J&MC)306 Photography Practical/Lab Lab 7 Summer 0-0-2 30 70 100 1 BA(J&MC)307 Training Report TOTAL 210 490 700 19 Qualifying non-credit course 8 Self- BA(J&MC)308 Science of 2-1-1 70 30 100 0 Development being for courses/ effective Science for communication Consciousness (SOC)

TEACHING-LEARNING PLAN

Course Title: INDIAN SOCIAL SYSTEM

Course Code: BA (J&MC) 301 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with understanding on Indian social structure. This course focuses on both structural and phenomenological aspects of Indian social system with a special attention to the notion of ‘change’. By doing so it deals with a set of recurring social problems, that Indian society has been confronting, and analyzes them in the light of prominent theoretical and empirical observations.

Course Objectives:

This course is designed to provide a better understanding of the Indian Social System. Each student will enable themselves to:

1. Examine the structure of Indian society and the condition of tribal in India.

2. Describe various practices which became prevalent in Indian social system.

3. Give an account of the institution of slavery as it existed in India.

4. Understand the caste system and social change.

5. Assess the role of family and marriage in Indian Social System.

6. Assess the position of women in Indian social structure.

Course Outcomes (COs): After the completion of this course, students will be:-

CO1: Able to clarify and broaden the student’s notion about the subject.

CO2: Able to understand the basic concepts used and some universal societal processes.

CO3: Able to analyze and provide a wholesome picture about what the subject is all about.

CO4: Understand about caste system and social changes.

CO5: Understand the role of education in bringing social change in India.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit – 1: Society & Religions

Concept and types of Society, Introduction to Indian Society: Structure, Characteristics & background, Definition and Concept of religions, Brief idea of religions: Hinduism, Muslims, Christianity, Buddhism, Jainism & Sikhism.

Unit – 2: Family in Indian Society

Marriage and kinship in India, Functions of family, Types of family, Changes in Indian family system, Evil practice of Dowry in Indian marriage.

Unit – 3: Caste system in India

Characteristics of caste system in India, Socio-cultural, economic, political dimension of caste system in India, Power dimension of caste system in India, Inter-caste relations, changes in caste system in India

Unit - 4: Social Change

Factors of social change, Education in social change: Importance & Need, Globalization & Social change, Media & Social change, Technology for Social change.

Text Book(s):

 Ram Chander Guha India After Gandhi: The History of theWorld's Largest Democracy, Perennial  D.B. Vohra History of Freedom Movement,Delhi Admin  H.R. Ghosal An Outline History of Indian People  A.L. Basham A Cultural History of India: The Wonderthat is India: Volume-1 & 2 References:  A.N. Aggarwal Indian Economy  Shyam Benegal Bharat Ek Khoj (Series)  Rajni Kothari Caste in Indian politics  Ministry of I&B Facts about India  Pandit Jawahar Lal Nehru: The Discovery of India

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: DEVELOPMENT COMMUNICATION

Course Code: BA (J&MC) 302 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with Development communication and culture play complex roles in social and economic development. In this course, students review major theories concerning the use of communication and media to promote economic development and social change, beginning with the post‐WWII modernization theorists. Students examine the assumptions of those models that led to the failure of early development programs and the emergence of alternative models. Students also explore the influence of culture on communication in a development context and various approaches to viewing the role of culture on human progress. The course concludes with the integration of these approaches in support of equitable and sustainable development.

Course Objectives: This course is designed to provide a better understanding of the Development Communication. Each student will enable themselves to: 1. Learn about the developmental role in communications.

2. Understand the important aspects of the development communication theory.

3. Differentiate the types of communication and understand the roles they play in development.

4. Develop skills that will be practical in designing communication strategies to handle developmental problems such as report-writing skills and podcast creation.

5. Promote knowledge about development issues worldwide, especially the historical and cultural context to development and communication.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Historically situate the discipline and field of Development Communications and be able to describe the major theories and approaches; CO2: Compare and contrast theories of development communication and articulate their own theoretical position in the field;

CO3: Conduct critical analysis of field reports and case studies to understand the interface between communication technologies and development and determine the most appropriate form(s) of communication for various development initiatives;

CO4: Analyze the socio-cultural parameters affecting communication and recommend strategic choices;

CO5: Learn to work in teams and collaborate on development communication to organize campaigns based on understanding of development communication theory and knowledge of various media.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit –1: Introduction to Development Communication

Development Communication: Definition, Meaning and Process, Economic and social indicators of development, GDP/GNP, Human Development Index, Happiness Index, Communication as an indicator: Role of ICT, Human Rights as an Indicator, Approaches to Development, Communication: Diffusion of Innovation; Magic Multiplier; Empathy, Communication and Social Change, Gandhian Perspective; Panchayati Raj, Case Studies: Kheda, SITE, Water Harvesting Management, MNREGA, NHRM, Sustainable Development Goals

Unit –2: Models and Paradigms of Development Communication

Linear Models: Rostow’s Demographic (Stages of Growth), Transmission, Non-Linear: World System Theory, Neo-Marxist Theory, Changing Paradigms of Development, Alternative Paradigms: Participatory, Think local/Act global - Think global/Act local

Unit – 3: Development Journalism

Role and performance of Mass Media in Development, Development Support Communications: Social Audit, Grass-root Activism, Whistleblowers, Role of NGOs in Development, Cyber media and Development: e-governance, digital democracy & e-chaupal

Unit - 4: Social Marketing

Social Marketing and Development: An Overview, Corporate Social Responsibility: case studies in India, Social change Campaign in India (Case studies), Development of social media marketing campaign

Text Book(s):

 Gupta, V. S. (2004). Communication & Development. New Delhi, India: Concept Pub.  Jethwaney, J. N. (2016). Social Sector Communication in India: Concepts, Practices, and Case Studies: New Delhi: Sage Publications.  Joshi, U. (2001). Understanding Development Communication. New Delhi: Dominant and Distributors.  Melkote, S. R. (2001). Communication for Development in the Third World: Theory and practice. New Delhi: SagePublications.  Narula, U. (2007). Development Communication: Theory and Practice. New Delhi: Har-Anand Publications. References:  Nair, K. S., & Smith, S. A. (1993). Perspectives on Development Communication. New Delhi: Sage Publication’s.  Sood, R, (2014) Message Design for Development Communication. New Delhi: S. Kapoor & Sons.  Sharma, R. (2012). Breakout Nations: In Pursuit of the Next Economic Miracles. New York: W.W. Norton & Co. Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: PUBLIC RELATIONS

Course Code: BA (J&MC) 303 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all internationally recognized major theoretical concepts and applications of communication studies in subfields of Public Relations and Government Relations. Communication discipline borrows a lot of its theoretical base from psychology, sociology, anthropology, philosophy, critical theory, business management, economics, and linguistics. Hence, this course will address multidisciplinary theoretical issues related to the PR issues, echoing in a relationship development with stakeholders in organizational context. Coursework is designed to encourage students to give critical consideration to the place of theory within PR practice and to apply the theories on real case analysis.

Course Objectives:

This course is designed to provide a better understanding of the Public Relations and Public Communication. Each student will enable themselves to:

1. Critically analyze public relations, press releases, newsletters, brochures, speeches and other pieces.

2. Develop a proficiency in the writing of public relations press releases, newsletters, brochures, speeches and other persuasive pieces.

3. Prepare and present oral speeches and other public relations types of presentations.

4. Design and present a crisis management plan.

5. Evaluate objectively his or her performance and that of others

Course Outcomes (COs): After the completion of this course, students will be able:-

CO1: To understand the essence of PR as a practical discipline within the organization; be aware of its functions, strategies and particular techniques.

CO2: To understand how public relations theory and practice developed and how a public relations is practiced in different countries.

CO3: Aware of different types of stakeholders involved in private and public organizations that use public relations strategies.

CO4: To understand, recognize, and examine the phenomenon of media transparency and its application for the public relations profession and practice in a global world.

CO5: To identify, analyze and discuss actual case studies and/or strategic communication and PR campaigns.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit – 1: Concept and Evolution of Public Relations

Defining Public Relations: Functions and Types of Publics, Evolution of Public Relations, Scope of PR: Issue Management, Lobbying, Corporate Social Responsibility, Public Opinion, Advertising, Propaganda, Publicity and PR as a marketing tool, Ethics in PR, PRSI Code, IPRA

Unit – 2: PR Agency- Tools and Techniques

PR agency: Concept, Structure and Functions ,Media Relations: Multi-Media Release (press, audio, video and social media), Press Conference, Press Kit, Press Briefings and Familiarizing Tours, Tools & Techniques for Public Relations: House Journal, Bulletin Board, Visit by Management, Open House and Annual Reports, Exhibitions, Use of Digital Media and Emerging trends in PR

Unit – 3: PR in Different Sectors

Role and Responsibility of PRO, PR in Public and Private sector (CSR), Role of PR in Education and Health sector, Role of PR in Political Parties and Election Campaigns

Unit - 4: Corporate Communications and PR

Evolution of Corporate Communications, Corporate Communications and Public Relations, Defining PR Pitch and Campaign, PR campaign: Research, Setting Objectives, Programme Planning, Budgeting, Implementation, Feedback/Evaluation

Text Book(s):

 Balan, K. R., & Rayudu, C. S. (1994). Public Relations in Action. New Delhi: Castle Book.  Cutlip, S. M., Center, A. H., & Broom, G. M. (1985). Effective Public Relations. Englewood Cliffs, New Jersey’s:  Prentice-Hall.  Cottle, S. (2003). News, Public Relations and Power. London: Sage Publication.  Black, S., & Sharpe, M. L. (1983). Practical Public Relations. Englewood Cliffs, New Jersey’s: Prentice Hall.  Jethwaney, J. N., & Sarkar, N. N. (2015). Public Relations Management. New Delhi: Sterling Private.

References:  Sachdeva, I. S. (2009). Public Relations: Principles and Practices. New Delhi: Oxford University Press.  Tripathy, M. (2011). Public Relations: Bridging Technologies and Monitoring Public and the Media. Delhi: Authors Press.  Fundamentals of Communication PR and Leadership by Georgios P. Piperopoulos, bookboon.com  www.tv-handbook.com/index.html  www.cengagebrain.co.nz/content/zettl

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: STILL PHOTOGRAPHY

Course Code: BA (J&MC) 304 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with The History of Still Photography offers a comprehensive exploration of the historical progression of fixing a still image, that is to say writing with light. This course starts in ancient times with naturally occurring images, and moves through advances in optics and chemical processes. It then moves through the prolific period of traditional Black and White photography and then covers the birth and advancements of the digital light sensor and its possibilities for the future.

Course Objectives:

This course is designed to provide a better understanding of the Still Photography. The aim of the course is to:

1. Introduce the students beyond the basics of photography.

2. To make the students understand the technical aspects including on and off camera flash techniques.

3. Make the students understand the role of light in photography-natural & artificial.

4. To make the students learn the finer aspects of editing the photographs using various software.

5. Explain parts of film & digital camera, its functions and use of accessories.

Course Outcomes (COs): After the completion of this course, students will be able:-

CO1: To gain the fundamental knowledge regarding digital camera, its functions and use of accessories.

CO2: To describe the concept of photography.

CO3: To illustrate the structure and features of specialized cameras that make them understand about role of still photography in media and society.

CO4: To explain steps involved in printing a digital photograph.

CO5: To use the basics of camera i.e. shutter speed, aperture and focal length etc.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Contents:

Unit 1: Basics of Photography

Photography: Definition, Meaning & Concept, Brief History of Photography, Types of Cameras: Digital vs Film, Types of Photography: Portrait, Wildlife, Nature, Advertising, Fashion, Night Photography

Unit 2: Camera Basics

Basic Parts of Digital Single Lens Reflex (DSLR) Camera: Lens, Sensor, Shutter, View Finder, Camera Control and Adjustment, Exposure- Aperture, Shutter, ISO, Depth of Focus and Depth of Field, Measurement of light -Exposure Metering System, Composition and Perspective, Type of Lenses and Special Purpose Lenses, Camera Accessories

Unit 3: Lighting

Sources of Light: Natural and Artificial, Nature and Physical Properties of Light, Three Point Lighting: Key, Fill and Back, Lighting Aesthetics: Controlling Contrast through Lighting

Unit 4: Photo Journalism

Photo Journalism: Definition and Concept, Role and Importance, Photo Stories, Photo Features and Photo Essays, Photo Appreciation, Photo Editing Tools, Morphing, Legal and Ethical Issues

Text Book(s):

 Ang, T. (2008). Fundamentals of Modern Photography. London: Mitchell Beazley.  Aiyer, B. (2005). Digital Photo Journalism. Delhi: Authors Press. References:

 Langford, M. Starting Photography. Oxford: Focal Press.  Langford, M. Basic Photography. Oxford: Focal Press.  Langford, M. Advanced Photography. Oxford: Focal Press.  www.betterphotography.com/the international landscape photographer of the year  www.karltaylorphotography.com/photography-tips-training-structure Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: PUBLIC RELATIONS LAB

Course Code: BA (J&MC) 305 L T P C.U. 0 0 2 1 Pre-requisites, if any:.

The course is designed to discuss all aspects of any Communication along with design to explore internationally recognized major theoretical concepts and applications of communication studies in subfields of Public Relations and Government Relations. Communication discipline borrows a lot of theoretical base from psychology, sociology, anthropology, philosophy, critical theory, business management, economics, and linguistics. Hence, this course will address multidisciplinary theoretical issues related to the PR issues, echoing in a relationship development with stakeholders in organizational context. Coursework is designed to encourage students to give critical consideration to the place of theory within PR practice and to apply the theories on real case analysis.

Course Objectives:

This course is designed to provide a better understanding of the Public Relations and Publics, Communication. Each student will enable themselves to:

1. Critically analyze public relations press releases, newsletters, brochures, speeches, and other pieces.

2. Develop a proficiency in the writing of public relations press releases, newsletters, brochures, speeches and other persuasive pieces.

3. Prepare and present oral speeches and other public relations types of presentations.

4. Design and present a crisis management plan.

5. Evaluate objectively his or her performance and that of others

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: To understand the essence of PR as a practical discipline within the organization; be aware of its functions, strategies and particular techniques.

CO2: To understand how public relations theory and practice developed and the way in which public relations is practiced in different countries.

CO3: Aware of different types of stakeholders involved in private and public organizations that use public relations strategies.

CO4: To understand, recognize, and examine the phenomenon of media transparency and its application for the public relations profession and practice in a global world.

CO5: To identify, analyze and discuss actual case studies and/or strategic communication and PR campaigns.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Exercises/Assignments

 Plan, design and implement the following for the launch of a product/service /idea a. Press release, b. Audio release, c. Video release, d. Social media news release

 Write Minutes of the Meeting, Memo and Notice (one each)  Organize a Mock Press Conference  PR Pitch and Campaign: Plan, Design and Implement a. Plan: objectives, date, venue, time, invite, refreshments, equipment, infrastructure, checklist, guests, budget

b. PR Personnel/staff

c. Liaisoning, Licensing & permissions

d. Designing a Press Kit: Press Release, backgrounder, fact-sheet, audio-visual material, stationery, gift

e. Scheduling: Opening Speech, presentation, Q&A Session, vote of thanks

f. Post-Conference PR: compilation of media coverage

Internal Assessment: The student should maintain a file and soft copy of her/his Assignments/Job

 Write leads and headlines  Identify and rewrite news stories  Edit news stories using editing symbols  Write photo captions and cutline

Text Book(s):

 Balan, K. R., & Rayudu, C. S. (1994). Public Relations in Action. New Delhi: Castle Book.  Cutlip, S. M., Center, A. H., & Broom, G. M. (1985). Effective Public Relations. Englewood Cliffs, New Jersey’s: Prentice-Hall.  Cottle, S. (2003). News, Public Relations and Power. London: Sage Publication.  Black, S., & Sharpe, M. L. (1983). Practical Public Relations. Englewood Cliffs, New Jersey’s: Prentice Hall.  Jethwaney, J. N., & Sarkar, N. N. (2015). Public Relations Management. New Delhi: Sterling Private.

Assessment Scheme:

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

Note:

CIA can have more components depending on the nature of the course.

The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

Course Title: STILL PHOTOGRAPHY LAB

Course Code: BA (J&MC) 306 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with the history of Still Photography. The syllabus offers a comprehensive exploration of the historical progression of fixing a still image, that is to say writing with light. This course starts in ancient times with naturally occurring images, and moves through advances in optics and chemical processes. It then moves through the prolific period of traditional Black and White photography and then covers the birth and advancements of the digital light sensor and its possibilities for the future.

Course Objectives:

This course is designed to provide a better understanding of the Still Photography. Each student will enable themselves:

1. The course is aimed to introduce the students beyond the basics of photography.

2. To make the student understand the technical aspects including on and off camera flash techniques.

3. Make the students understand the role of light in photography-natural & artificial.

4. To make the students learn the finer aspects of editing the photographs using various software.

5. Explain parts of film & digital camera, its functions and use of accessories, lights and lighting application for indoor and outdoor.

Course Outcomes (COs): After the completion of this course, students will be able:-

CO1: To gain the fundamental knowledge regarding digital camera, its functions and use of accessories.

CO2: To describe the concept of photography.

CO3: To illustrate the structure and features of specialized cameras that make them understand about role of still photography in media and society.

CO4: To explain steps involved in printing a digital photograph.

CO5: To use the basics of camera i.e. shutter speed, aperture and focal length, lights and lighting application for indoor and outdoor shooting.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Exercises/Assignments:

A. Outdoor

 Capture Photographs with different compositions  Capture photographs at different f-stops (aperture)  Capture photographs at different shutter speeds  Capture photographs with different focal lengths

B. Indoor

 Capture portraits using Single Point Lighting  Capture portraits using Three Point Lighting  Product Photography: photograph a product for commercial purpose

C. Final product

 Create a Photo feature on specific topic  Create a photo story for newspaper/ magazine  Create a Still Audio-Visual Production

Internal Assessment: The student should maintain a file and soft copy of her/his assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for internal evaluation are 30.

Text Book(s):

 Ang, T. (2008). Fundamentals of Modern Photography. London: Mitchell Beazley.  Aiyer, B. (2005). Digital Photo Journalism. Delhi: Authors Press.  Langford, M. Starting Photography. Oxford: Focal Press.  Langford, M. Basic Photography. Oxford: Focal Press.  Langford, M. Advanced Photography. Oxford: Focal Press.  www.betterphotography.com/the international landscape photographer of the year  www.karltaylorphotography.com/photography-tips-training-structure

Assessment Scheme:

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

Note:

CIA can have more components depending on the nature of the course.

The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

Course Title: SUMMER TRAINING REPORT

Course Code: BA (J&MC) 307 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

All students will have to undergo an internship in which they have to prepare a dissertation in any area of mass communication detailed in the curriculum. The objective of the internship is to enable a student to have an in-depth knowledge of the subject of his/her choice. It should be a practical training that should endeavour to create new knowledge in any area of mass communication. At the end of the internship, the student will be expected to submit an Internship Report. The task of the internship supervisor will be to guide the student to present his internship report which should include testimonials, daily reporting / activity report of all work undertaken during the internship and submission of a report from the place of internship providing student attendance details and progress report.

Course Objectives:

This course is designed to provide a better understanding of the Summer Training Report/Internship in Print Media House. Each student will enable themselves to:

1. Apply practical-based education for practical work experience/Internship in the industry

2. Utilize current standards and recent advances in media and entertainment organization

3. Expand network with the industry professionals

4. Make the students understand the role of print media in professional life.

5. Aimed to introduce the students beyond theory class.

Course Outcomes (COs): After the completion of this course, students will be able:-

CO1: To understand the fundamental knowledge of Journalism through internship.

CO2: To describe the concept of recent advance media.

CO3: To illustrate the structure and features of the media house.

CO4: To explain steps of the working style in media house.

CO5: To apply a way of well prepare professionally journalist.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M 64

Soon after the Second Semester End-Term Examination, students will undergo Summer training/ internship in Media and Entertainment Organization for a period of four weeks and will submit a Summer Training Report(STR)along with multimedia Presentation incorporating the work done during the training/ internship.

The hard and soft copy of the STR (in duplicate) is to be submitted along with a soft copy of multi-media Presentation at least 4 weeks before the commencement of End Term Examination of the Third semester. Summer Training Reports will be evaluated by the Board of Examiners comprising of Internal Examiner and External Examiner separately. The External Examiner will be appointed by the Competent Authority.

TEACHING-LEARNING PLAN

Course Title: Science of being for effective communication

Course Code: BA (J&MC) 308 L T P C.U. Pre-requisites: BA (J&MC) 207 2 1 1 0

Faculty: Dr. Mudita Agarwal and Mr. Gaurav Thakur

Course Description:

The course lays the groundwork for understanding the nature of life and living. It explains that life is dynamic, not static and the purpose of life is the expansion of happiness which can be attained through the process of Cosmic Evolution. This course enable the students to understand what others want, respond strategically to their wants and needs, craft convincing and clear messages, and develop the critical communication skills you need to get ahead in business and in life.

Course Objectives:

The objective of this course is to make them aware of the importance of “Self” through the scientifically proven technique which empowers them to perform action in spontaneity. Also this course will bring the very important aspect of mindful listening by which they can capitalize on their constructive communication and demonstrate the ability to be self-aware.

Course Outcomes (COs): At the end of this course students will be able to:

CO1: Define the basis of all living and understand the value of relative and absolute life. CO2: Discuss about communication in various facets which involves scientific studies on effortless communication. CO3: Classify listening skills in the light of consciousness which enables them to imbibe the important aspect of mindful listening which is integral part of communication. CO4: Demonstrate critical and innovative thinking, displaying an understanding of opportunity in the field of communication CO5: List the important factors which enable the students to amplify their listening skill by undergoing into the depth of their own consciousness

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S

Course Contents: SEMESTER III 66

Unit -1: Science of Being

 Being, the basis of all Living  Being, the Absolute and the Relative  How to contact and live Being

Unit - 2: Effortless Communication: Frictionless flow of Information

 What is Communication  Keys to effective communication  Consciousness as the basis of the Spontaneous Right Communication  Overview of Scientific Studies on Effortless Communication

Unit – 3: Listening Skills

 Listening as a process for Self-Regulation  Classification of Listening based on Conscious thinking  Purpose of Listening pertaining to expand Knowledge  Barriers and Measures to Mindful Listening  Listening is an important skill to enhance empathetic conversation

Unit - 4: Enrichment of Experiences III

 Advance Lectures on the Transcendental Meditation Program  Follow-up Sessions and Group Checkings  Personal Checkings

Text Book (s):

 Yogi.M. Maharishi. (1963). Science of Being and Art of Living. Plume; Reissue edition.  Rosenthal Norman. (2016).Super Mind: How to Boost Performance and Live a Richer and Happier Life through Transcendental Meditation. Tarcher Perigee  Angelo Gabriel. (2014). The 7 Effective Communication Skills: How to Be a Better Communicator Now. Createspace Independent References:

 Strahan, J., Fogarty, G.J., Machin, A.M. (2005). Predicting performance on a situational judgement test: The role of communication skills, listening skills, and expertise. Proceedings of the 40 Annual Conference of the Australian Psychological Society, pp. 323-327, Sydney, Australia. Assessment Scheme:

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30 Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 CO5 AC 1 X X X X X 67

AC 2 X X X X AC 3 X X AC 4 X X AC 5 X X X X X

Details of Projects/Activities

Effective Listening Activity

Communication Game Balloon Activity listening skills

Before the start of the activity (These instructions will be given)

 The students will be given the flat balloons to blow up and tie the knot.  They will be instructed to protect their own balloon  The Instructor will give them only 1 min to save their balloons  Whosoever remains last with their balloons safe and intact he/she will win the activity

Learning from this game During the activity of 1 min usually students tend to burst the balloons of others to protect their own. They were only instructed to save their balloon but due to passive listening instead they start bursting balloons of team mates and create mess. The goal is not to burst any balloons of your fellow participants but just keep standing still with their own balloon and by this whole class can be the winner. Knowledge:

This activity teaches to be a mindful listener because if everybody listen carefully and imbibe this knowledge in themselves they can be relieved from any suffering in near future.

Another learning from this activity based class:

When life becomes hard and uncertain, then listen to the voice of your inner consciousness to boost resilience and build persistence.

Human Tic-Tac-Toe

 Line three rows of three chairs like a tic tac toe board.  Divide the group into two teams of nine students on each side, one is noughts and the other is crosses  Give them each numbers starting at one and so on, so that each team has one of each number.  Have a team on each side of the chairs.  Have someone or yourself call out a number.  The two people with that number race to the chairs and take a seat. It is a race between the each member of each team to get a seat and make their X or O first.  Whichever one gets there first gets to stay  Keep calling numbers until a team lines up three people from their team in a row.

Learning:

God has bestowed upon everyone enormous opportunities to grow and evolve. It is our responsibility to recognize them, grab them and then act on them sensibly. Keep that in mind to avoid missing opportunity’s knock. So go ahead, grab the opportunity, step up to the challenges, hurdles and obstacles and add more meaning and value to life.

Protect the Self

In this activity 4 individual will participate and there can be multiple groups like this

 2 person will be defender  1 person will be attacker  1 person will be protectee

How to begin this activity?

The two defenders and the protectee hold hands of each other and the attacker from outside has to touch the protectee to win the game, simultaneously defenders defends him for about 2 minutes so that they can win the game.

Learning

There are no winners and losers in the game. The real teaching of this activity is that the protectee is your “Self” and the defenders are considered to be meditation and good habits in your life and attacker is nothing but the problems encountered. The problems can only be eliminated by making your defense system vigorous and powerful by regular practice of meditation, concurrently when your defense is not strong problems can travel to the nerves.

Video testimonials:

Students have to give video testimonials of their learning and what they like in this subject along with suggestions so that we can inculcate those feasible ideas in our teaching methodology

Video shall be of minimum 2 minutes.

Sl. Topic Learnt in How I applied it during My Remarks No. Class or Practice of project/ field practice/ Understanding TM Outbound visit 1. 2. Outbound Visit/ Activity:

One Outbound Activity/Visit every month of Institutional, Corporates, Seminars, Conferences or (Guest Lectures (Inside or outside)) to be organized and conducted by Teacher’s.

Class Participation:

Student’s participation in practice Sessions: 10 Marks

Student’s participation in the Theory Classes: 10 Marks

Other Details:

Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

Evaluation Scheme

B. A. (J&MC) Fourth Semester

S. Course Course Code Course Title L-T-P CIA ESE Total Credits NO. Category Marks Marks 1 BA(J&MC)401 Video camera, lights 4-0-0 30 70 100 4 &sound 2 BA(J&MC)402 Communication 4-0-0 30 70 100 4 Core Courses Research 3 BA(J&MC)403 Radio programming 4-0-0 30 70 100 4 and production 4 BA(J&MC)404 New media 4-0-0 30 70 100 4 5 Communication 0-0-2 30 70 100 1 BA(J&MC)405 Research Lab 6 Radio 0-0-2 30 70 100 1 Practical/Lab BA(J&MC)406 Programming and Production Lab 7 New Media Lab 0-0-2 30 70 100 1 BA(J&MC)407

TOTAL 210 490 700 19 Qualifying non-credit course 8 Self- BA(J&MC)408 Art of Living for 2-1-1 70 30 100 0 Development fulfilment of Life courses/ Science for Consciousness (SOC)

TEACHING-LEARNING PLAN

Course Title: VIDEO CAMERA, LIGHTS & SOUND

Course Code: BA (J&MC) 401 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to impart knowledge about camera and its uses. The Camera person is an eye of the Film Director. He is the most crucial component in the production team after the Director. With the Video Camera we can enter into most of the no entry zones, come close to celebrities, often visit new places, travel around world at producer's cost and enjoy maximum adventure in life. Training starts with inputs on photography, Indoor & outdoor shooting practice and exposure to different professional Video Camera. Working with creative lighting is integral part of the course. Students develop their knowledge and skill, step by step while working on different Projects and Assignments.

Course Objectives:

This course is designed to provide a better understanding of the Video Camera, Light & Sound. Each student will enable themselves:

1. To learn about video camera and types of video camera

2. To learn about different types of shots, camera movements

3. To know different types of lenses and their application

4. To learn basics of lights and lighting

5. To learn about the different types of lights and the use of filters & reflectors

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: To understand the nature of Video Camera.

CO2: To understand about different shots, camera and movements.

CO3: To understand various types of lenses and their application.

CO4: To understand the different types of lights and reflectors.

CO5: To understand the microphones and its uses.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit 1: Introduction to Video Camera

Introduction to Video Camera, Parts and their Functions, Types of Video Camera, Equipment and Accessories, Broadcast Standards, Lenses & Filters: Types and Functions, Camera Control and Adjustment: Aperture Control, Depth of Field, Depth of Focus, Focal Length, Aspect Ratio

Unit 2: Composition and Types of Shots

Types of Shots, Camera Angles, Camera Movements, Rules of Composition

Unit 3: Lighting

Light and its Properties, Different types of Lights, Other tools used in Lighting: Diffusers, Reflectors, Cutters and Gels Basic Lighting Techniques

Unit 4: Sound

Audio Elements in Video Program: Lip Synchronized Sound, Voice Over, Music, Ambience and Sound Effects, Use of Microphones, Audio Mixers for Recording, Audio Control and Adjustment in Video Camera: Audio Level & Audio Channel, In-camera Editing and File Formats

Text Book(s):

 Belavadi, V. (2013). Video Production. New Delhi: Oxford University Press.  Donald, R., & Spann, T. (2000). Fundamentals of Television Production.Wiley.  Millerson, G. (1999). The Technique of Television Production. London: Focal Press.  Zettl, H. (2005). Television Production Handbook, Cengage Learning. References:

 http://www.videomaker.com  www.mediacollege.com/video/camera/tutorials

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S S M M S H M M W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: MEDIA RESEARCH

Course Code: BA (J&MC) 402 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed with the focus on the basic principle of media research lab which also applies to research on mass media. This includes theories of media power as well as hypothesis, variables and level of measurement. Difference between qualitative and quantitative methods is discussed with proper questionnaire wording. Media research is of theoretical and application value. Media affects research in particular and has played a stellar role in the formulation and revision of communication theories. Some such theories include the ‘magic bullet theory, the selective exposure theory, the agenda setting theory, the uses and gratification theory, the theory of spiral of silence, and cultivation theory. Besides adding to theories, communication research provides functional inputs to communication and media industry.

Course Objectives:

This course is designed to provide a better understanding of the Media Research. Each student will enable themselves:

1. To develop in-depth understanding about media research and its background.

2. To provide knowledge on methodological concepts of media and communication research.

3. To introduce and enhance understanding about tools, techniques and methods of media research.

4. To develop analytical and evaluative thinking for media research.

5. To develop capacity for conducting research in media industry.

Course Outcomes (COs): After the completion of this course, students will be able:-

CO1: To understand and demonstrate research skills.

CO2: To enhance knowledge of research approach, methods, tools and reports.

CO3: To demonstrate thorough understanding of application of research in media industries.

CO4: To make students understand the significance of computers and digital media in research.

CO5: To make students competent to conduct research in media sector.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit 1: Introduction to Research

Research: Meaning, Definition and Objectives, Types of Research, Approaches to Research: Qualitative and Quantitative, Media Research: Meaning and Scope

Unit 2: Survey in Media Research

Survey, Public Opinion Surveys, TRPs, TeleWeb Survey, Readership Survey & IRS, Election Related Survey: Opinion Poll and Exit Poll, Media Research Agencies: BARC, ABC, MAP, RAM

Unit 3: Research Design

Research Design: Meaning and different Types, Hypotheses /Research Questions, Research Methods: Survey, Content Analysis and Case Study, Sampling &selecting a sample, Types of sampling: Probability and Non- Probability, Data Collection Tools: Primary and Secondary, Observation, Interview, Questionnaire/ Schedule, FGD

Unit 4: Data Analysis and Report Writing

Processing of Data: Editing, Coding, Classification, Tabulation, Measures of Central Tendency: Mean, Median and Mode, Analysis and Interpretation of Data, Report Writing/ Abstract/ Proposal/ Synopsis

Text Book(s):

 Bertrand, I., & Hughes, P. (2005). Media Research Methods: Audiences, Institutions, Texts. New York: Palgrave Macmillan.  Guthrie, G. (2012). Basic Research Methods: An entry to Social Science Research. Los Angeles: Sage Publications  Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New Delhi: New Age International (P).  Wimmer, R. D., & Dominick, J. R. (2014). Mass Media Research an Introduction. Andover : Wadsworth, CengageLearning.  R. Kumar: Research Methodology: A step by Step Guide for Beginners

References:

 www.cles.org.uk/Research Methods Handbook  www.isites.harvard.edu/ Research Methods  http://heecontent.upsdc.gov.in/Home.aspx  IGNOU and other centrally/state operated Universities/MOOC platforms suchas “SWAYAM” in India and abroad

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S W H S S W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: BASICS OF RADIO PROGRAMMING AND PRODUCTION

Course Code: BA (J&MC) 403 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss and provide students with basic knowledge of radio/audio production theory, techniques and aesthetics via practical (hands-on) experience in the writing and production of several program formats. The students are required to work on specific projects designed to help and master the art of audio recording, editing, mixing and aural storytelling techniques. Although radio production is about communicating and delivering a message to listeners, the history, business environment of radio and the basic science of radio will also be examined. A basic knowledge and understanding of radio business and production is necessary for many radio station jobs both “on” and “off” air in new and entertainment programming, including positions like show producer, talent, program director, promotions director and production director.

Course Objectives:

This course is designed to provide a better understanding of the basics of Radio Programming and Production. Each student will enable themselves to:

1. Describe the characteristics of radio as a medium of mass communication and its limitations.

2. Identify different modes of broadcasting and types of radio stations

3. Describe different formats of radio program

4. List basic inputs and main elements of radio production-Human Voice-Music-Sound Effects and Silence

5. Distinguish & describe the qualities of different types of microphones used in radio production.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Understand the basics of sound recording and its techniques.

CO2. Learn the different radio program production skills and requirements.

CO3. Understand the basic requirement for the reporting and writing of radio news.

CO4. Demonstrate the radio program writing skills.

CO5. Manage a radio station and broadcast on internet radio.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit 1: Understanding the Medium

Radio as Medium of Mass Communication, Radio Broadcasting in India (pre and post-independence), Different Types of Radio Stations and Transmissions: On the Basis of Reach: National, Regional, Local and Community, On the Basis of Transmission Technology: AM, SW, FM, Web, Organizational Structure and Functionaries of a Radio Station: Govt. and Private

Unit 2: Program Formats

Radio Announcement and Links, Radio Talk, Radio Interview and Discussion, Radio News, Radio Feature and Documentary, Radio Commentary, Radio Play/Drama, Radio Ads (Social and Commercial), Phone-in and Radio Bridge

Unit 3: Radio Production and Transmission Process

Elements of Radio Program, Radio Production Process, Equipment used in Radio Production: Types of Microphones, Headphones and Talk Backs, Audio Mixers and Transmitters, Recording, Broadcasting and Troubleshooting, Indoor: Studio, Acoustics and Perspective, Outdoor: Ambience and Noise

Unit 4: Post Production and Evaluation

Editing and Mixing, Adding Sound Effects and Music, Audio Filters: Types, Need and Importance, Evaluation: Process and Measurement Techniques

Text Book(s):

 Chantler, P., & Stewart, P. (2003). Basic Radio Journalism. Amsterdam: Focal Press.  Chatterji, P. C. (1987). Broadcasting in India. New Delhi: Sage Publications.  Luthra, H. R. (1986). Indian Broadcasting. New Delhi: Publications Division, Ministry of Information and Broadcasting, Govt. of India.  McLeish, R. (1999). Radio Production: A manual for broadcasters. Oxford: Focal Press.  Shrivastava, K. M. (1990). Radio & TV journalism. Sterling.

References:  Sharma, R. (2012). Breakout nations: In pursuit of the next economic miracles. New York: W.W. Norton &.  Pavarala, V., & Malik, K. K. (2007). Other voices: The Struggle for Community Radio in India. Thousand Oaks, CA: Sage Publications.

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S W H S S W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: NEW MEDIA

Course Code: BA (J&MC) 404 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss the concept of New Media Studies and explore the effects of digital technology on traditional forms of media as well as how new forms of cultural representations are created, consumed, and shared. This program allows students to get the best of both worlds, In this program, students have to master the techniques necessary to create new digital representations, as well as to learn about the theories and practice of using these media to achieve desired purposes for specific audiences, including both inside and outside of academic settings.

Course Objectives:

This course is designed to provide a better understanding of the New Media. Each student will enable themselves:

1. To study the growth, impact and implications of New media

2. To give hands-on-training to students on digital tools

3. To understand the components and characteristics of new media and how they are adding to and are differentiated from traditional media.

4. To provide knowledge of the ongoing convergence of telecommunications, television, film, news, teaching and learning, workplace communication and social networking.

5. To understand the impact of communication technologies in the society.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Understand and describe about new media from a technical perspective.

CO2: Understand to perform Online Communication Management

CO3: Understand the concept of Convergence, Designing a Website: Planning and Execution.

CO4: Analyze effective utilization of new media for better communication and design a more global and socially responsible perspective to maximize the potential of new media to enhance their creativity and effectiveness.

CO5: Discuss the role played by internet, social media and changing trends of media.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit 1: New Media: Key Concepts and Theory

Defining New media, Terminologies and their meanings – Digital media, New media, Online media, Information society and new media, Technological Determinism, Computer mediated- Communication (CMC), Networked Society.

Unit 2: Online Communication Management

Online Communication and some Applications: E-governance, Video Conferencing, Webcasting, Podcasting, Blogs etc. ,Search Engine Optimization (SEO), Social Media Optimization (SMO) ,Website Audience Measurement (WAM)

Unit 3: New Media: Convergence

Artificial Intelligence and Convergence, Synergy between Electronic and Mobile Commerce, Social Media Platforms on Web and Mobile, Issues in Cyber Security: Piracy, Copyright, Copyleft, Open Sources, Digital Archives

Unit 4: Designing a Website: Planning and Execution

Website planning and visual design, Content strategy and Audience Analysis, Brief history of Blogging, Creating and Promoting a Blog.

Text Book(s):

References:

 Robbins, J. N. (2018). Learning web design: A beginners guide to HTML, CSS, Javascript, and web graphics. Sebastopol, CA: OReilly.  Sekhar, Chandra, P. (2014). New media: The virtual media. Vol 1, B.R. Publishing Corporations.  Schiller, J. (2005). Mobile Communication. Amsterdam: Pearson Education

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S W H S S W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: COMMUNICATION RESEARCH LAB

Course Code: BA (J&MC) 405 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

Course Objectives:

This course is designed to provide a better understanding of the communication research. Each student will enable themselves: 1. To train the students in identifying Research Gap. 2. To train the students in collecting Data. 3. To apprise the students with graphical representation of Data. 4. To plan, design and implement different media release for the launch of a product/service /idea 5. To demonstrate proficiency of skills to design and manage a PR pitch and campaign

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Understand and become research oriented and inculcate scientific temper. CO2: To become conversant with format of a long Report. CO3: Analyse data and make inferences. CO4: Able to plan research and design, CO5: Write a research report and draw a conclusion on the research conducted and write bibliography and references according to APA style format

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Practical/Exercises/Assignments

 Pre-test/Evaluate a print, audio, video and online ad program  Using any of the research technique the student will conduct media research culminating into hard and soft copies of the report. A media research will have to be conducted by the student who will prepare the report based on the following steps: a. Selection of a research topic b. Write Research Proposal/ Abstract/ Synopsis c. Introduction to the topic d. Formulate the research problem e. Significance of the study f. Set the objectives and hypothesis of the research g. Review of literature h. Application of methods and tools for data collection i. Data tabulation and analysis j. Write a research report and draw a conclusion on the research conducted k. Write bibliography and references according to APA style format

Internal Assessment: Student should be evaluated on the basis of media research report prepared by him/her after conducting the assigned project as mentioned above. An internal faculty will be assigned as research guide by the Director/ principal of the institute/college for each student. The marks prescribed for internal evaluation are 30.

Text Book(s):

 Bertrand, I., & Hughes, P. (2005). Media Research Methods: Audiences, Institutions, Texts. New York: PalgraveMacmillan.  Guthrie, G. (2012). Basic Research Methods: An entry to Social Science Research. Los Angeles: Sage Publications  Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New Delhi: New Age International (P).  Wimmer, R. D., & Dominick, J. R. (2014). Mass Media Research an Introduction. Andover : Wadsworth, CengageLearning.  R. Kumar: Research Methodology: A step by Step Guide for Beginners

Assessment Scheme:

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

Note:

CIA can have more components depending on the nature of the course.

The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: RADIO PROGRAMMING AND PRODUCTION LAB

Course Code: BA (J&MC) 406 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with the focus on the basics of radio programming and production lab which provide students with basic knowledge of radio/audio production theory, techniques and aesthetics via practical (hands-on) experience in the writing and production of several program formats. Students will work on specific projects designed to help them to expertise the art of audio recording, editing and mixing, aural storytelling techniques. Although radio production is about communicating and delivering a message to listeners, the history, business environment of radio and the basic science of radio will also be examined. A basic knowledge and understanding of radio business and production is necessary for many radio station jobs, both “on” and “off” air in new and entertainment programming, including positions like show producer, talent, program director, promotions director and production director.

Course Objectives:

This course is designed to provide a better understanding of the basics of radio programming and production lab. The objective of the syllabus is:

1. To enable the students to learn the practical aspects of radio program formats.

2. Distinguish and differentiate between various radio program formats

3. Demonstrate proficiency of skills in production of a radio program

4. To enable latest trends in broadcasting and familiarize the students with technology and equipment used in broadcasting.

5. To prepare radio news/documentary/feature/drama/interview/discussion.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Record the sound for various radio program by using audio recording equipments.

CO2: Prepare a radio program by demonstrating the radio writing and recording skills.

CO3: Demonstrate the writing skills for radio medium.

CO4: Understand to write and take final out of radio news/Documentary/feature/drama/interview/ discussion.

CO5. Understand and familiar to broadcasting technology.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M Exercises/Assignments

Listen, identify and discuss various radio program formats. Hands-on: work on studio recording and edit using digital audio equipment, Hands-On: Work on Outdoor recordings: Vox-Pop/Interview, Prepare a production book including: Audio brief ,b. Program objective (s), c. Synopsis, d. Treatment, e. Script, f. Crew list, g. Technical requirements, h. Budget, produce a 30 sec. public service announcement/radio commercial (individual activity), produce a five minute radio news/documentary/feature/drama/interview/discussion (small group activity)

Internal Assessment:

The student should maintain a file and soft copy of her/his assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for internal evaluation are 30.

Text Book(s):

 Chantler, P., & Stewart, P. (2003). Basic Radio Journalism. Amsterdam: Focal Press.  Chatterji, P. C. (1987). Broadcasting in India. New Delhi: Sage Publications.  Luthra, H. R. (1986). Indian Broadcasting. New Delhi: Publications Division, Ministry of Information and Broadcasting,Govt. of India.  McLeish, R. (1999). Radio Production: A manual for broadcasters. Oxford: Focal Press.  Shrivastava, K. M. (1990). Radio & TV journalism. Sterling. Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70% Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S W H S S W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: NEW MEDIA LAB

Course Code: BA (J&MC) 407 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

On completion of this course, the student should be able to use search engines effectively, demonstrate proficiency of skills to design and develop blog and website.

Course Objectives:

This course is designed to provide a better understanding of the New Media Lab. Each student will enable the concept of New Media Studies and explore the effects of digital technology on traditional forms of media as well as how new forms of cultural representations are created, consumed, and shared. This program allows students to get the best of both worlds, In this program, students have to master the techniques necessary to create new digital representations, as well as to learn about the theories and practice of using these media to achieve desired purposes for specific audiences, including both inside and outside of academic settings.

1. To develop an advanced understanding of social media management.

2. To train the students in launching social media campaigns.

3. To teach the students how to create and post stories on social media platforms.

4. Use search engines effectively

5. Demonstrate proficiency of skills to design and develop blog and website

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Understand advanced knowledge of social media management.

CO2: Understand how to manage social media campaigns.

CO3: Understand to create and post stories on social media platforms.

CO4: Understand the use search engines efficiently.

CO5: Understand to create blog and website.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Exercises/Assignments:

To create and maintain blogs and vlogs, distinguish between news, opinions and advertisements on the web, analyze various elements and content of a news website, Create a simple web page with links to text, graphics and audio and video documents using HTML, Students in groups should create a dynamic website using Adobe Dreamweaver

Internal Assessment:

The student should maintain a file and soft copy of her/his assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for internal evaluation are 30.

Text Book(s):

 Barker, M. S., Barker, D., Bormann, N. F., and Neher, K. (2013).  Social media marketing: A srategic approach. Mason, OH: South-Western Cengage Learning.  D. Satish., Kaila, R. (2006). Blogs: Emerging communication media. The ICFAI University Press.  Mishra, R.C. (2008). Cyber crime: Impacts in the new millennium. Author Press. Martin, P., and Erickson, T. (2011). Social media marketing. New Delhi: Global Vision Publishing House.  Prasad,Rajgopalan, S., (2006). The digital divide. ICFAI Books.

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S W H S S W Sessional Exam (T) M S W ESE M S W M

Note: CIA can have more components depending on the nature of course.  The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3- curriculum development)

TEACHING-LEARNING PLAN

Course Title: Art of Living for fulfilment of Life

Course Code: BA (J&MC) 408 L T P C.U. Pre-requisites: BA (J&MC) 308 2 1 1 0

Faculty: Dr. Mudita Agarwal and Mr. Gaurav Thakur

Course Description:

The core structure revolves and covers the basis aspect of Art of living which suffice the student to be strong, balanced and successful in life by applying basic practice of Maharishi knowledge which focuses on physical, emotional, mental, aesthetic development. It teaches us to live life in harmony and gain a greater vision of your own Self, confidence to stretch and grow beyond limiting beliefs, and ability to lead the deep profound fulfilling life.

Course Objectives:

The objectives of this course is to establish Art of living in reference to the teaching of Maharishi’s knowledge where in student not only inculcate the concept of better living but also they become much more professional and possess leadership quality in much more efficient manner with stress free attitude to reach the peak performance.

Course Outcomes (COs): At the end of this course students will be able to:

CO1: Define various types of ways of art to living to improve the well being CO2: Identify the various factors to achieve excellence in professional life CO3: Explain the factors which lead to perfection in the field of leadership CO4: Recognize the importance of daily practice of meditation which reduces stress at work place and activity becomes as such that student do less and accomplish more in life Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S

Course Contents: Semester IV

Unit - 1: Art of Living and Enjoying Fulfilment

 Art of Being: Harmony of Material and Spiritual Values  Art of Being: How to live life in Eternal Freedom while Accomplishing the Maximum in the World  Art of Thinking: Key to Clear, Powerful and Fruitful Thinking  Art of Speaking: Key to Speaking with Maximum Effectiveness  Art of Action: Key to Self-confidence, Increased Efficiency, and Success in undertakings  Art of Behaviour: Key to Fruitful Relationships  Life in Fulfillment: Fulfillment of Life, Religion, Psychology and Philosophy 91

Unit - 2: Enrichment of Experiences IV

 Advance Lectures on the Transcendental Meditation Program  Follow-up Sessions and Group Checkings  Personal Checkings

Unit - 3: Achieving Excellence in Professional Life

 Introduction to Corporate Development Program  Stress Management at workplace  Achieving peak performance  Success belongs to the power of thought

Unit – 4: Perfection in Leadership

 Leading from the Unified Field  The Role of Consciousness in Creating Successful Leaders  Structuring the Quality of Supreme Leadership  Ease in the field of achievement marks the steps of a genius - Do least and accomplish most

Text Book (s):

 Yogi.M. Maharishi. (1963). Science of Being and Art of Living. Plume; Reissue edition.  Dalio Ray. (2017). Principles: Life and Work. Simon & Schuster

References:

 Tomljenović H, Begić D, Maštrović Z. (2016) “Changes in trait brainwave power and coherence, state and trait anxiety after three-month Transcendental Meditation (TM) practice.” Psychiatria Danubina. Vol 28(1):63-72.

Assessment Scheme:

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30

Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 AC 1 X X X X AC 2 X X X X AC 3 X X X X AC 4 X X AC 5 X X X X

Details of Projects/Activities

Effective Leadership by Snake activity:

Instruction of this activity

 A group of 10 students will be in one team. Out of them 9 will be blind folded and one will be the leader  Participants will stand in one line and the leader will be standing at the back  Nobody is allowed to speak  The person in the back of the line will guide the participants around a circle by simply tapping the shoulder of the person in front of them, who will further tap the shoulder of the person in front of them, and then be guided to the desired object and the timer will stop the team who finishes first will win this activity

Learning of this activity

This activity shows the trust among their fellow participants and leader has to show their strength, mental balance and subtle powerful thinking to lead there team all this they can achieve by regular practice of Maharishi transcendental Meditation.

Hula Hoop Activity

Instruction of this activity

 Students will be separated equally in two teams and they have to make a human chain or form a circle, holding hands  Instructor will put 2 hula hoop at the same time over two student’s interlocked hands and they have to pass through it without using the hands  The team who finishes first win the activity Learning from this activity

This activity teaches students that you have to wait for your chance/opportunity patiently and when your chance comes to your way then you have to perform your best in limited amount of time so that your team can win. This activity gives the learning of team work and no matter teams win or not you are stress free and not disturbed by the outcome.

Knowledge Tug of War

 There will be two teams divided equally

 The box of goodies will be placed in between the two teams  A set of questions will be asked by the instructor from both the teams  To win the game, one team has to give five correct answers consecutively and the other team has to give five wrong answers

Learning from this activity

The learning of this game is not only the knowledge they are going to get from this knowledge tug of war but the real knowledge will come when actually one team claims the prize and celebrate. The real leadership is that of sharing the resources and prizes with other team.

Video testimonials:

Students have to give video testimonials of their learning and what they like in this subject along with suggestions so that we can inculcate those feasible ideas in our teaching methodology Video shall be of minimum 2 minutes.

Sl. Topic Learnt in How I applied it during My Remarks No. Class or Practice of project/ field practice/ Understanding TM Outbound visit 1. 2.

Outbound Visit/ Activity:

One Outbound Activity/Visit every month of Institutional, Corporates, Seminars, Conferences or (Guest Lectures (Inside or outside)) to be organized and conducted by Teacher’s.

Class Participation:

Student’s participation in practice Sessions: 10 Marks

Student’s participation in the Theory Classes: 10 Marks

Other Details:

Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

Evaluation Scheme

B. A. (J&MC) Fifth Semester

S. Course Course Code Course Title L-T-P CIA ESE Total Credits NO. Category Marks Marks 1 BA(J&MC)501 Advertising 4-0-0 30 70 100 4 2 BA(J&MC)502 Event 4-0-0 30 70 100 4 Management 3 Core Courses BA(J&MC)503 Communication 4-0-0 30 70 100 4 & soft skills 4 BA(J&MC)504 Global media: 4-0-0 30 70 100 4 an overview 5 Advertising 0-0-2 30 70 100 1 BA(J&MC)505 Lab 6 Event 0-0-2 30 70 100 1 BA(J&MC)506 Management Practical/Lab Lab 7 Functional 0-0-2 30 70 100 1 Exposure BA(J&MC)507 Report

TOTAL 210 490 700 19 Qualifying non-credit course 5 Self- BA(J&MC)508 Enlivening the 2-1-1 70 30 100 0 Development Inner courses/ Intelligence of Science for the mind and Consciousness body (SOC)

TEACHING-LEARNING PLAN

Course Title: ADVERTISING

Course Code: BA (J&MC) 501 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with the focus on advertising to explore the effects of advertisements as persuasive messages that have high visibility and impact on consumers' choices. To prepare for entry into this dynamic, influential field, advertising (AD) students use state-of-the-art facilities in a nationally-ranked program to develop the skill of crafting persuasive messages and images through hands-on learning and real-world experiences.

Course Objectives:

This course is designed to provide a better understanding of the Advertising. Each student will enable themselves to:

1. Define advertising and brand, functions and types of advertising agency

2. Describe various elements of an advertisement

3. Utilize knowledge gained to plan and design advertising campaign

4. To understand the reach and impact of advertising as a tool of mass communication.

5. To understand current developments and problems concerning advertising, organization and structure of advertising agencies and various bodies associated with it.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Understand and able to define functions & types of ad.

CO2: Understand to plan and design of ad campaign.

CO3: Understand and using as ad tools for marketing, publicity and persuasion.

CO4: Understand about structure of ad agency and various works.

CO5: Understand to prepare fully communicative ad for audience.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit 1: Concept of Advertising

Advertising: Definition, Types and Functions, Models of Advertising Communication a. AIDA model b. DAGMAR model, c. Maslow’s Hierarchy Model, Classification of Advertising on the basis of Target Audience, Geographical Area, Medium and Purpose, Ethical and Regulatory Aspects of Advertising: ASCI & AAAI Code

Unit 2: Creativity in Advertising

Creativity in Advertising: Concept and Importance, Elements of Advertisement: Copy, Slogan and Audio-Visual Elements, Concept of Brand; Segmentation, Targeting and Positioning, Advertising Appeals

Unit 3: Ad Agency - Structure and Functions

Advertising Agency: Concept, Types, Functions and various departments, Structure and Hierarchy of an Advertising Agency, Planning and Pitching in Advertising, Role and Functions of DAVP

Unit 4: Advertising Campaign

Media Planning and Scheduling, Uses and Importance of media measurement tools: IRS, RAM, BARC and WAM, Budgeting Process and factors affecting Advertising Budget, Advertising Campaign: Definition, Concept and stages of product Life Cycle

Text Book(s):

 Aaker, D. A., & Myers, J. G. (1975). Advertising Management. Englewood Cliffs, New Jersey’s: Prentice-Hall.  Butterick, K. (2011). Introducing Public Relations: Theory and Practice. London: Sage Publication.  Chunawalla, (2000). Advertising Theory and Practice. Mumbai: Himalaya Publishing House.  Jethwaney, J., & Jain, S. (2012). Advertising Management. New Delhi, New York: Oxford University Press.  Mankad, N. (2006). Reinventing Advertising: The New Reality. Hyderabad, India: ICFAI University Press.

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S W Sessional Exam (T) S S W H M S W ESE M S W M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: EVENT MANAGEMENT

Course Code: BA (J&MC) 502 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of Communication along with event management. The purpose of this course is to enable the students to acquire knowledge about the "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events with a special focus on case studies.

Course Objectives:

This course is designed to provide a better understanding of the event management. Each student will enable themselves to:

1. Define event and event management

2. Describe organizational structure and functionaries of an event management company

3. Explain the process of organizing an event

4. Utilize knowledge gained to assess and evaluate an event

5. Explain to emerging trend of event management

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Learn about the concept, purpose, objective and theme of event management.

CO2: Understand the process of organizing an event and also client relationship.

CO3: Recognize the importance of marketing and sponsorship for any event.

CO4: Successfully organize and manage an event, including the functioning of various departments that are associated with it.

CO5: Understand to prepare fully event plan.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

100

Course Contents:

Unit 1: Event and Event Management

Event: Definition and Types, Event as a Communication and Marketing tool, Event Management: Definition and Elements, 5C’s of Event Management

Unit 2: Event Management Organization

Organizational Structure of an Event Management company, Event Management Personnel: Role and Responsibility, Account Planners and Liaisoning, Business Operations and Accounting

Unit 3: Event Management Process

Event Proposal Planning: Licenses, Permissions and Legalities, Event Budget, Covering Cost and Methods of Revenue Generation, Event Promotion: Tools and Media Coordination, Risk Management and Insurance

Unit 4: Evaluation, Assessment & Trends

Evaluation and Impact Assessment: Concept, Techniques and Application, Monitoring and Controlling the Event, Emerging Trends in Event Management, Careers in Event Management

Text Book(s):

 Goyal, S. K. (2010). Event Management. New Delhi: Adhyayan & Distributors.  Kotler, P. (2003). Marketing Management. Upper Saddle River, New Jersey’s: Prentice Hall.  Kishore, D., & Singh, G. S. (2011). Event management: A Booming Industry and an Eventful Career.  New Delhi:Har-Anand Publications.  K.Niraj. (2009). Integrated Marketing Communications: Himalaya Publishing House  K. Purnima. (2011). Event Management: Anmol Publications Pvt Ltd.  Sharma, D. (2005). Event Planning and Management. New Delhi: Deep & Deep Publications Pvt. References: 1. www.wodonga.vic.gov.au/lEvent_management_planning_guide 2. www.eventmanagement.com/planning

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

101

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S W Sessional Exam (T) S S W H M S W ESE M S W M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

102

TEACHING-LEARNING PLAN

Course Title: COMMUNICATION & SOFT SKILLS

Course Code: BA (J&MC) 503 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to generate communication & soft skills among students. The purpose of this course is to enable the students to acquire a general knowledge about the "communication skills" and to become familiar with communication with management, public, media. In this course, you will learn about formal and informal communication, code switching, strategies for communicating in the workplace, how to use tact and diplomacy, and how to be an advocate for yourself using communication. By the end of this course, you will be able to: Identify formal and informal language.

Course Objectives:

This course is designed to provide a better understanding of communication & soft skills. Each student will enable themselves to:

1. Understand students for Communicative language

2. Improvement of Skill

3. Design letter and resume design.

4. Explain the presentation skills

5. Understand the importance of dressing sense, postures & gestures and interview skills.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Understand and able to use communicative language efficiently.

CO2: Understand meaning of essential grammar and office management.

CO3: Understand the process of designing letter and resumes.

CO4: Understand the importance of dress sense, postures, gestures & interview time.

O5: Understand the importance of communication skills

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

103

Course Contents:

Unit 1: Essentials of Grammar & Office Management

Parts of Speech, Punctuation, Vocabulary Building, Phonetic, Types of Correspondence, Receipt and Dispatch of mail, Filing System, Classification of Mail Role & Function of Correspondence, MIS, Managing Computer

Unit 2: Letter & Resume writing

Types of Letters- Formal/ Informal, Importance and Function, Drafting the applications, Elements of Structure, Preparing the Resume, Do’s & Don’ts of Resume, Helpful Hints

Unit- 3: Presentation Skills

Importance of Presentation skills, Capturing Data, Voice & Picture Integration, Guidelines to make Presentation Interesting, Body Language, Voice Modulation, Audience Awareness Presentation Plan, Visual, Aids, Forms of Layout, Styles of Presentation Group Discussion & Presentation ,Definition, Process, Guidelines, Helpful Expression, Evaluation

Unit – 4 Interview Preparations

Types of Interview, Preparing for the Interviews, Attending the Interviews, Interview Process Employers, Expectations, General Etiquette, Dressing Sense, Postures & Gestures

Text Book(s):

 Business Communication by Mary Ellen Guffey  Understanding Human Communication by Ronald B. Adler & George Rodman  English Grammar & Composition by Wren & Martin References:  Technical Writing by Sangeeta Sharma & Meenakshi Raman  Learning English by B.S. Goel. Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

104

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S W Sessional Exam (T) S S W H M S W ESE M S W M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

105

TEACHING-LEARNING PLAN

Course Title: GLOBAL MEDIA: AN OVERVIEW

Course Code: BA (J&MC) 504 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss about global media and its importance in reference to current perspective. The purpose of this course is to enable the students to acquire knowledge and create a foundation of media literacy through exposure to communication events using videos, selected readings, and online resources. Central to the course lays the concept of media as it manifests in a world that depends on multi-media to feed a populace with an increasing need for instantaneous information. Today, digital media has a key role in shaping our economic, political and cultural lives. Students will be encouraged to share their critical insights on global media and communication so as to help all of us understand specific theoretical questions about the relationship between culture, media, and public policy.

Course Objectives:

This course is designed to provide a better understanding of the global media: an overview. Each student will enable themselves to:

1. Describe the global communication system post World War II

2. Explain the changing trends in global information flow

3. Utilize knowledge gained to analyze major media concerns for India

4. Explain global media & market forces

5. Explain global challenges in the new information age.

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Understand global communicative system.

CO2: Understand the trends in global information flow.

CO3: Understand the process of media concerns for India.

CO4: Understand global media and market forces.

CO5: Understand about the challenges of new information strategy

106

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents: Unit I: Global Communication: Struggle for Balance of Information Flow

Global Communication: North-South Divide, Domination of Transnational News Agencies: BBC, AP, AFP, Reuters, ITTAR-TASS & UPI, Barriers to the flow of News and Information, MacBride Commission: Recommendations for NWICO

Unit 2: Global Communication Giants

Media Imperialism & Localisation of Global Media, International Multimedia Giants: NEWSCORP, DISNEY, AOL-TIMEWARNER, VIACOM, Star Network, Global Television and Cultural Imperialism: CNN and MTV, International Practices on Visual Coverage and Regulations in Media Exchange

Unit 3: Indian Media

News Agencies: PTI, UNI, IANS, ANI, Hindustan Samachar, Government & Private Sector Media Conglomerates, Entertainment: Local, Global and Hybrid, Global Satellite System: Cable & Satellite TV (C&S), Direct-To- Home (DTH), Internet Protocol TV (IPTV) CAS

Unit 4: Global Media & Market Forces

Reporting International Issues and Conflicts, Media Conglomerates and Monopolies, Democratizing Communication; Vertical to Horizontal Communication through Internet Journalism, Global Challenges in the New Information Age

Text Book(s):

 Artz, L., & Kamalipour, Y. R. (2003). The Globalization of Corporate Media Hegemony. Albany: State University ofNew York Press.  Herman, E. S., &McChesney, R. W. (1997). The Global Media: The New Missionaries of Corporate Capitalism.London: Cassell.  Merrill, J. C., & S., D. B. (2003). Global Journalism: Topical issues and Media Systems. Stellenbosch: US Printers.  P. Ghosh (2013). International Relation, PHI Learning Pvt Limited

107

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S W Sessional Exam (T) S S W H M S W ESE M S W M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

108

TEACHING-LEARNING PLAN

Course Title: ADVERTISING LAB

Course Code: BA (J&MC) 505 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of advertising. Advertising lab explores the effects of advertisements as they are persuasive messages that have high visibility and impact on consumers' choices. To prepare for entry into this dynamic, influential field, advertising (AD) students use state- of-the-art facilities in a nationally-ranked program to develop the skill of crafting persuasive messages and images through hands-on learning and real-world experiences.

Course Objectives:

This course is designed to provide a better understanding of the Advertising. Each student will enable themselves to:

1. Define advertising and brand, functions and types of advertising agency

2. Describe various elements of an advertisement

3. Utilize knowledge gained to plan and design advertising campaign

4. To understand the reach and impact of Advertising as a tool of mass communication.

5. To understand current developments and problems concerning advertising, organization and structure of advertising agencies and various bodies associated with it and prepare ad strategies in an appropriate style

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Understand and able to define functions & types of ad.

CO2: Understand to plan and design ad campaign.

CO3: Understand and use ad as a tool for marketing, publicity and persuasion.

CO4: Understand about structure of ad agency and various works.

CO5: Understand to prepare fully communicative ad for audience.

109

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Exercises/Assignments

 Analyze three different types of advertisements on the basis of idea/concept, copy, design and layout  Plan Ad Campaign for a product/service/an idea as per the following steps: A. Setting objectives a. Objective of the Advertising Campaign: Overall and Specific b. Market Analysis: SWOT Analysis and Competitor Analysis B. Strategy Ad Campaign a. Creative Strategy, b. Advertising Budget Appropriation, c. Media Strategy and Plan C. Implementation a. Advertising message design and production: Display ads, hoarding, internet ads, TVC b. Media scheduling D. Evaluation Plan a. Pre-Testing of the Media Material, b. Audience Feedback and Analysis E. Production and presentation of Ad Campaign

Internal Assessment: The student should maintain a file and soft copy of her/his assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for internal evaluation are 30. Text Book(s):

Assessment Scheme:

110

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

Note:

CIA can have more components depending on the nature of the course.

The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

111

Course Title: EVENT MANAGEMENT LAB

Course Code: BA (J&MC) 506 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all the important aspects of event management lab. The purpose of this course is to enable the students to acquire a general knowledge about the "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events with a special focus on case studies.

Course Objectives:

On completion of this course, the student should be able to:

1. Define event and Event Management

2. Describe organizational structure and functionaries of an event management company

3. Explain the process of organizing an event

4. Utilize knowledge gained to assess and evaluate an event

5. Explain to emerging trend of events management

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: Learn about the concept, purpose, objective and theme of event management.

CO2: Understand the process of organizing an event and also client relationship.

CO3: Recognize the importance of marketing and sponsorship for any event.

CO4: Successfully organize and manage an event, including the functioning of various departments that are associated with it.

CO5: Understand to prepare fully event plan.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

112

Exercises/Assignments

 Conceptualize, Organize and Evaluate an event as per the following steps: a. Conduct and analyze pre-event survey

b. Prepare event brief

c. Prepare a Gantt chart to organizing event.

d. Prepare checklist for the event

e. Prepare a budget estimate for the event

f. Write a proposal for potential sponsors for the event

g. Design creative’s and collaterals

h. Prepare an event floor plan/ event design and layout

i. Develop event crisis/ risk management plan

j. Prepare a monitoring plan and questionnaire for final evaluation

k. File final report about the event along with multi-media Presentation

Internal Assessment: The student should maintain a file and soft copy of her/his assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for internal evaluation are 30

Text Book(s):

113

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

Note:

CIA can have more components depending on the nature of the course.

The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

114

Course Title: FUNCTIONAL EXPOSURE REPORT

Course Code: BA (J&MC) 507 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The objective of the internship is to enable a student to have an in-depth knowledge of the subject of his/her choice. It should be a practical training that should endeavour to create new knowledge in any area of mass communication. At the end of the internship, the student will be expected to submit an Internship Report. The task of the internship supervisor will be to guide the student on how to best present his internship report which should include testimonials, Daily reporting / activity report of all work undertaken during the internship and submission of a report from the place of internship providing student attendance details and progress report.

Course Objectives:

On completion of this course, the student should be able to:

 Apply classroom learning for practical work experience in the industry  Develop professional skills, explore career options and network with potential employers  Demonstrate proficiency of skills in their field of interest in Media and Entertainment industry  Expand network with the industry professionals  Aimed to introduce the students beyond theory class. Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: To understand the fundamental knowledge of TV Journalism through internship.

CO2: To describe the concept of recent advance media.

CO3: To illustrate the structure and features of the media house.

CO4: To explain steps of the working style in media house.

CO5: To get well prepared like a professional TV journalist.

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Soon after the Fourth Semester End Term Examination, each student will undergo a Functional Exposure Training for a period of four weeks in Radio/ Television/Advertising /Public Relations/New Media/NGO and submit a Functional Exposure Report[FER] along with the multi- 115 media presentation on actual experiential learning. The hard and soft copy of the FER (induplicate) along with a copy of the multi-media presentation is to be submitted at least four weeks before the commencement of End Term Examination of the Fifth Semester.

The Functional Exposure Report [FER] carries 100 marks. These reports will be evaluated by a Board of Examiners comprising Director/Principal or his/her nominee and one External Examiner to be appointed by the Competent Authority.

116

TEACHING-LEARNING PLAN

Course Title: Enlivening the Inner Intelligence of the mind and body L T P C.U. Course Code: BA (J&MC) 508 2 1 1 0

Pre-requisites: BA (J&MC) 408

Faculty: Dr. Mudita Agarwal and Mr. Gaurav Thakur

Course Description:

The course discusses the basics of brain functioning which will make your mind-body system naturally calm and wise. It further focuses on the well-proven effect of letting nervous system settle into a state of deep rest which will automatically turn the notch down on your level of stress. The knowledge of brain functioning will makes the students wise and efficient, more creative, more able and discerning, will make smarter and effective decisions and reach their full potential. The wisdom of the students mind simply starts to manifest itself when given a chance.

Course Objectives:

The objectives of this course is to accelerate and ace personal growth and enhance mind-body coordination and takes your development even further by culturing the ability to think and act from this level of profound silence. The result is that your brain functioning becomes even more orderly, and thoughts and action arises from this level of Unified laws of nature. It is a central feature, a scientific approach to produce integrity within the brain, personality and behavior of the individual.

The coherence of brain waves excels your skills needed to successfully communicate in a modern world through written materials.

Course Outcomes (COs): At the end of this course students will be able to:

CO1: Explain the basic functioning of brain CO2: Classify different types of brain waves coherence CO3: Illustrate brain pattern during Transcendental meditation along with numerous scientific research CO4: Interpret expansion of conscious capacity of the mind and living fullness of life simultaneously having enlivening the inner intelligence of physiology CO5: Compare different style of writing which reveals the character of balance and stable individual

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S

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Course Contents: Semester V

Unit - 1: EEG Coherence & Development of the Brain  Basics of Brain Functioning  Transcendental Meditation as a means to create Brainwave Coherence  Different types of Brain Waves  Demonstration of Brainwave pattern during Transcendental Meditation: Restful Alertness  Scientific Research showing Brain wave Coherence

Unit -2: Enlivening Full Mental Potential  Coherence, Creativity & Problem Solving Ability  Overview of Scientific Studies on Full Development of Mental Potential  Expanding Conscious Capacity of the Mind: the Container of Knowledge  Living Fullness of Life

Unit - 3: Perfect Health & Immortality  Basis of Perfect Health- Enlivening the Inner Intelligence of the Body  Overview of Scientific Studies in the area of Health  Integration, Resilience and Balance: Good Health  Transcendental Meditation and Metabolic rate: Immortality  Introduction to Maharishi Ayurveda

Unit -4: Writing skills for professional enlightening students  Documentary Screening of Age of Enlightenment.  Maharishi knowledge tape Video Review  Render the knowledge of Professional Emails  Report on knowledge based activities  Memo, Circulars and notices  Principles and practice of business letters

Text Book (s):

 Travis Frederick. (2012). Your Brain is a River, Not a Rock. Create Space Independent Publishing Platform  King Stephen. (2010). On writing: a memoir of the craft. New York, NY : Scribner  Pinker, S. (2014). The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century . New York, NY: Penguin

References:

 Harung H, Travis F, Blank W, Heaton D. Higher development, brain integration, and excellence in leadership. Management Decision 2009 47(6):872-894.  Alexander CN, Kurth SC, Travis F, Alexander VK. Effect of practice of the children’s Transcendental Meditation technique on cognitive stage development: acquisition and consolidation of conservation. Journal of Social Behavior and Personality 2005 17(1):21-46  Arenander A, Travis FT. Brain patterns of Self-awareness. In B Beitman, J Nair (eds), Self- Awareness Deficits. New York: WW Norton, 2004

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Assessment Scheme:

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30

Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 CO5 AC 1 X X X X X AC 2 X X X X X AC 3 X X X X X AC 4 X AC 5 X X X X X

Details of Projects/Activities

Mind over body Activity

Instructions of this activity

 Students were divided into two equal groups  A set of 10 identical tasks were given to each group which are supposed to be completed in one minute  They have to read the instructions given on the paper carefully in which it is mentioned “ read the task and then perform the task”  The students followed the task written on the paper without using their knowledge and wisdom  The student who read the instruction and followed carefully will be the winner of the game because this game or activity is based on application of wisdom as in the last line it was clearly apprised that “Sign the paper and be the winner without performing any task”

Learning of this activity

The learning of this activity is that student needs to be more aware in his life and he/she should read any document before jumping into the contract. Knowledge of anything is not sufficient but one should also focus on the implementation of the knowledge.

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Devil’s Advocate

Instructions for the activity

 Students are given several different topics and they have to choose one topic and they have to select a side of pros or cons  For example, you believe that every person should learn a second language.  Take this belief, and write about it from the opposite point of view.  In this case, you write about why everyone should not learn another language.  This is, that you take a side you don’t actually believe in, just to see an issue from different point of view

Learning of this activity

Aside from learning an English Skill, this exercise teaches a life skill, empathy. Empathy is the ability to understand how someone else feels, even if you don’t feel the same way. This skill is important as it enhances your thought process and writing can help you develop it.

Idiom Soup

 Write a story using clichés’ and idioms.  For example “it’s raining cats and dogs” doesn’t mean animals are really falling from the sky but it just means, it’s raining very hard.  Keeping this in mind create a story with as many clichés and idioms you can.

Learning of this activity

This will build your confidence, aggravate creativity, improve writing skills and your vocabulary as well as knowledge about the clichés and idioms

Video testimonials:

Students have to give video testimonials of their learning and what they like in this subject along with suggestions so that we can inculcate those feasible ideas in our teaching methodology

Video shall be of minimum 2 minutes.

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Sl. Topic Learnt in How I applied it during My Remarks No. Class or Practice of project/ field practice/ Understanding TM Outbound visit 1. 2.

Outbound Visit/ Activity:

One Outbound Activity/Visit every month of Institutional, Corporates, Seminars, Conferences or (Guest Lectures (Inside or outside)) to be organized and conducted by Teacher’s.

Class Participation:

Student’s participation in practice Sessions: 10 Marks

Student’s participation in the Theory Classes: 10 Marks

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Other Details:

Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

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Evaluation Scheme

B. A. (J&MC) Sixth Semester

S. Course Course Code Course Title L-T-P CIA ESE Total Credits NO. Category Marks Marks 1 BA(J&MC)601 Media 4-0-0 30 70 100 4 Management 2 BA(J&MC)602 Digital Media 4-0-0 30 70 100 4 Marketing Core Courses 3 BA(J&MC)603 Film and 4-0-0 30 70 100 4 Cinema 4 BA(J&MC)604 Corporate 4-0-0 30 70 100 4 Communication 5 Film and 0-0-2 30 70 100 1 BA(J&MC)605 Cinema Lab 6 Practical/Lab Corporate 0-0-2 30 70 100 1 BA(J&MC)606 Communication Lab TOTAL 180 420 600 18 Qualifying non-credit course 5 Self- BA(J&MC)608 Evolution to 2-1-1 70 30 100 0 Development Enlightenment courses/ Science for Consciousness (SOC)

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TEACHING-LEARNING PLAN

Course Title: MEDIA MANAGEMENT AND ENTREPRENEURSHIP

Course Code: BA (J&MC) 601 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with each and every student will have to undergo an internship in which they are required to do a project in any area of mass communication detailed in the curriculum. The objective of the internship is to enable a student to have an in-depth knowledge of the subject of his/her choice. It should be a practical training that should endeavour to create new knowledge in any area of mass communication. At the end of the internship the student will be expected to submit an Internship Report. The task of the internship supervisor will be to guide the student on how to best present his internship report which should include testimonials, Daily reporting / activity report of all work undertaken during the internship and submission of a report from the place of internship providing student attendance details and progress report.

Course Objectives:

This course is designed to provide a better understanding of the Final Exposure Report/Internship in electronic media house. Each student will enable themselves to:

1. Describe the principles and functions of management

2. Describe leadership styles and behavioural patterns

3. Describe the structure and functions of media organizations

4. Explain the importance of revenue generation for media organization in print, radio, TV & online

5. Explain about Media Marketing and Entrepreneurship

Course Outcomes (COs): After the completion of this course, students will be able:-

CO1: To understand the fundamental knowledge, principles and functions of management

CO2: To lead styles and behavioural patterns

CO3: To understand the functions of media organizations

CO4: To explain steps and importance of revenue generation for media organization in print, radio, TV & online

CO5: To apply about Media Marketing and Entrepreneurship

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Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit 1: Media Organization - Structure and Functions

Media Organization: Meaning, Structure and Importance, Ownership Patterns of Media Organizations, Cross Media Ownership and Conglomerates: Case Studies of Times Group and Reliance Communication, FDI in Indian Media and Entertainment Industry

Unit 2: Management - Functions and Principles

Management: Definition, Need and Principles, Management Functions: Planning, Organizing, Directing, Staffing, Controlling and Coordination, Management: Responsibility, Authority and Accountability, Leadership: Importance, Needs and Types

Unit 3: Managing Media Organizations and Start Ups

Establishing a Media Organization or Start Up: Steps Involved, Human Resource Management: Roles and Responsibilities, Methods of Revenue Generation by Media Organizations and Start Ups, Managing Cost and Revenue Relationship

Unit 4: Media Marketing and Entrepreneurship

Marketing Media Products, Media Business: Innovation and Entrepreneurship, Media Entrepreneurship and its Challenges, Emerging Trends in Entertainment and Media Industry

Text Book(s):

 Albarran, A. B., Chan-Olmsted, S. M., & Wirth, M. O. (2006). Handbook of Media Management and Economics.Mahwah, NJ: L. Erlbaum Associates.  Alexander, A. (2004). Media Economics: Theory and Practice. Mahwah, NJ: Lawrence Erlbaum.  Doyle, G. (2011). Understanding Media Economics. London: Sage Publication  Herrick, D. F. (2003). Media Management in the age of Giants: Business Dynamics of Journalism. Ames: Iowa StatePress.  Kotler, P. (2003). Marketing Management. Upper Saddle River, New Jersey’s: Prentice Hall. 125

 Mass Media in India 1994-95. (1995). New Delhi: Publications Division, Ministry of Information and Broadcasting, Government of India References:  www.media-studies.ca/articles/resonance and the global village  www.studentpulse.com/articles/61/understanding-the-implications-of-a-global-village  www.un-documents.net/macbride-report  www.media-alliance.org/article/many voices, one world

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S M H S M W Sessional Exam (T) M W S ESE M S M S

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

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TEACHING-LEARNING PLAN

Course Title: DIGITAL MEDIA MARKETING

Course Code: BA (J&MC) 602 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with Digital media marketing course that will train students on various social media platforms and their tools & techniques, and aims to make them an accomplished social media marketer using effective, proven methodologies. The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to provide insight into buying behavior, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.

Course Objectives:

This course is designed to provide a better understanding of the Final Exposure Report/Internship in electronic media house. Each student will enable themselves:

1. Describe the concept of social media marketing for online communication

2. Explain the concept of social business

3. Utilize knowledge gained to create and maintain social networking platforms for business

4. Describe the meaning of a new paradigm of digital media

5. Describe Social Media Technologies and Applications

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: To understand the fundamental knowledge of digital media marketing

CO2: To understand the concept of social business strategy

CO3: To understand about social networking platform for business promotion

CO4: To understand social media technology and apps.

CO5: To understand new paradigm of digital media.

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Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit 1: Social Media: A New Paradigm

Technology and Literacy Redefined: Internet, Intranet, www (Web 1.0, 2.0, 3.0), The Digital Experience: Mobile, Cyberspace and Apps, The User and The Fourth Screen: Representation and Reproduction, Changing Character of Communication: Ethical Issues

Unit 2: Social Media Technologies and Applications

Analogue and Digital Technology, Digitization of Media, Media Convergence, ICT: Scope and Role

Unit 3: Types of Social Media

Facebook, Twitter, Instagram, LinkedIn, WordPress, Blogger, YouTube, Docs, Drive, Hangouts, Slide Share, Skype, Building Communities: Pages and Channel, Social Bookmarking

Unit 4: Impact of Social Media

Online Activism and Alternative Media, Citizen Journalism, Cyber Crimes: Fake News and Combating Fake News, Democratization/ Digital Divide, Audience Analysis and Content Planning

Text Book(s):  Barker, M. S., Barker, D., Bormann, N. F., Neher, K. (2013). Social media marketing: A strategic approach.  D. Satish, Kaila, R. (2006): Blogs: Emerging communication media. The ICFAI University Press  Castells, M. (2005). The network society: A cross-cultural perspective. Cheltenham: Edward Elgar.  Forsyth, T. (2011). Encyclopedia of international development. Milton Park. Abingdon, Oxford: Routledge. References:  Lister, M. (2009). New media: A critical introduction. London: Routledge.  Mishra, R.C, (2008). Cybercrime: Impacts in the new millennium. New Delhi: Authors Press

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Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S M H S M W Sessional Exam (T) M W S ESE M S M S

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

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TEACHING-LEARNING PLAN

Course Title: FILM AND CINEMA

Course Code: BA (J&MC) 603 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with Film and Cinema course that will train the students for both cinema studies and film/video production. This course will provide an overview of historical, analytical and theoretical approach to cinema and introduce a broad range of basic production skills including the fundamental of nonlinear editing. Through hands-on work and the study of a diverse selection of films rooted in different cultures, times, and ideologies, students will begin to develop the critical means for engaging with cinema and culture in discussion, writing and creative work.

Course Objectives:

This course is designed to provide a better understanding of the Film and Cinema. Each student will enable themselves to:

1. Describe film as a medium of communication

2. Describe the evolution of World Cinema

3. Explain the emerging trends in contemporary Indian cinema

4. Utilize knowledge gained to appreciate and review a film

5. Explain about knowledge to documentary theory and practice

Course Outcomes (COs): After the completion of this course, students will be able:-

CO1: To understand film as a medium of communication

CO2: To understand about evolution of world cinema

CO3: To understand the emerging trends of contemporary Indian cinema

CO4: To understand film appreciation and film review

CO5: To understand about documentary

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

130

Course Contents: Unit 1: Film as a Language

Film Appreciation: concept, need, elements and Cinematic Language, Film Review: Critical Appreciation of Cinema as a text, Discourse and Narrative, Film as a Medium of Communication: Concept, Strengths & Limitations, Components of Film: Script, Light, Sound, Camera, Acting, Music, Editing, Visual Language: Shot, Scene, Sequence, Montage, Mise-En-Scene and Continuity

Unit 2: Landmarks in Cinema

What is cinema? Evolution of World Cinema and Indian Cinema, Varieties of Cinema, Cinema Genres, Various Movements in Cinema: Expressionism, Italian Neo Realism and French New Wave, Milestones and landmarks in World Cinema :Alfred Hitchcock, Dziga Vertov, Vittorio De Sica, Akira Kurosawa and Satyajit Ray, Landmarks of Indian Cinema: Silent Era (Raja Harishchandra), Socials (Mother India),Parallel Cinema (Ankur), Diaspora (Namesake)

Unit 3: Trends and Debates in Indian Cinema

Emerging Trends in Contemporary Indian Cinema: Computer Generated Imagery (CGI), Crossover and Experimental Cinema, Censorship: Need and CBFC standards, an overview of Contemporary Indian Film Industry: Multiplex culture, Piracy and Statistics

Unit 4: Documentary Theory & Practice Documentary: Definition, Fiction v/s documentary, types of documentaries for screen presentation, Study & analysis of well-made documentaries, stages of documentary production pre-production & post-production, techniques of writing for documentary production, Production of a documentary

Text Book(s):

 J., Saldi, R., &Manjula, S. (New Delhi). Indian Cinema through the Century.  Gazetas, A. (2000). An Introduction to World Cinema. Jefferson, NC: McFarland  Garga, B.D. (2008). So Many Cinemas: The Motion Picture in India, Eminence Designs.  Nowell-Smith, G. (1995). The Oxford History of World Cinema. Oxford: Clarendon Press  Phillips, L. R., & Phillips, J. M. (1979). Film Appreciation. New York: Gordon Press. References:  Introduction to Documentary by Bill Nichols  The Documentary Film Makers Handbook: A Guerilla Guide by Genevieve Jolliffe & Andrew Zinnes

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Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S M H S M W Sessional Exam (T) M W S ESE M S M S

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

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TEACHING-LEARNING PLAN

Course Title: CORPORATE COMMUNICATION

Course Code: BA (J&MC) 604 L T P C.U. 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to discuss all aspects of any Communication along with Corporate Communication. This course will train the students for introduction to Corporate communication and deals with the exchange of business information within and outside an organization. It is a managerial discipline, closely related to public relations, marketing, organization and leadership and human resources. Corporate communication involves mostly preserving a coherent corporate identity and promoting a positive brand icon.

Course Objectives:

This course is designed to provide a better understanding of the Film and Cinema. Each student will enable themselves to:

1. Define corporate and Corporate Communication

2. Describe shift from PR to Corporate Communication

3. Utilize knowledge gained for Corporate Branding

4. Ability for application of Corporate Communication

5. Explain and able to corporate communication strategy

Course Outcomes (COs): After the completion of this course, students will be able:-

CO1: To understand concept and meaning of corporate communication

CO2: To understand about PR to corporate communication

CO3: To understand and able to gained corporate branding

CO4: To understand about using Corporate Communication application

CO5: To understand and able to corporate communication strategy

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

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Course Contents:

Unit 1: Understanding Corporate Environment

Contemporary Corporate Environment: an overview, Forms of Corporate Constituencies, Brand Identity, Brand Image and Brand Reputation, Corporate Philanthropy and Social Responsibility

Unit 2: Introduction to Corporate Communication

Corporate Communication: Definition, Concept and Scope, Shift from PR to Corporate Communication, Structure and forms of Corporate Communication: Management, Marketing, Organizational, Corporate Communication as Branding strategy: Monolithic, Endorsed, Branded

Unit 3: Corporate Communication in Practice

Developing a Communication Strategy, Perspectives on Organizing Communication: Vertical, Horizontal and Lateral, Corporate Identity Audit: Concept and Steps, Corporate Advertising: Concept and Functions

Unit 4: Application of Corporate Communication

Media Relations: Tools and Techniques, Media Monitoring and Research (Gate keeping research and output analysis), Internal & External Communication: Concept and Tools, Guidelines and Ethics for Corporate Communication, Crisis Management: Concept and Case Studies (Infosys Crisis and Nestle Maggie)

Text Book(s):

 Argenti, P. A. (2009). Strategic Corporate Communication: A Global Approach for doing Business in the New India.,New York: McGraw-Hill.  Cornelissen, J. (2008). Corporate Communication: A guide to Theory and Practice. Los Angeles: SagePublications.  Jethwaney, J. (2010). Corporate Communication: Principles and Practice. Oxford: Oxford University Press.

References:  Oliver, S. (2004). A Handbook of Corporate Communication and Public Relations: Pure and Applied. London: Routledge.

Assessment Scheme:

Continuous Internal Evaluation (CIA) consisting of:

o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70% 134

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO 4 CO5 C S M S M H S M W Sessional Exam (T) M W S ESE M S M S

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

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Course Title: FILM AND CINEMA LAB

Course Code: BA (J&MC) 605 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

On completion of this course, the student should be able to Film and Cinema course that will train the students for both cinema studies and film/video production. This course will provide an overview of historical, analytical and theoretical approach to cinema and introduce a broad range of basic production skills including the fundamental of nonlinear editing. Through hands-on work and the study of a diverse selection of films rooted in different cultures, times, and ideologies, students will begin to develop the critical means for engaging with cinema and culture in discussion, writing and creative work.

Course Objectives:

This course is designed to provide a better understanding of the Film and Cinema Lab. Each student will enable themselves to:

1. Describe film as a medium of communication

2. Describe the evolution of World Cinema

3. Explain the emerging trends in contemporary Indian cinema

4. Utilize knowledge gained to appreciate and review a film

5. Explain about knowledge to documentary theory and practice

Course Outcomes (COs): After the completion of this course, students will be able to:-

CO1: To understand film as a medium of communication

CO2: To understand about evolution of world cinema

CO3: To understand the emerging trends of contemporary Indian cinema

CO4: To understand film appreciation and film review

CO5: To understand about documentary

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

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Exercises/Assignments:

 Film Screening and critical analysis of the following films:* a. Pather Panchali: Realism in Bengali Cinema

b. Bicycle Thieves/ Rashomon: Italian Neo-Realism and Post War Japan

c. Harish Chandrachi Factory/ Maqbool: evolution of Indian Cinema and cinematic adaptation

d. Vertigo/ Gone with the Wind: Understanding the Classical Narrative structure

e. Pyaasa/Kaagaz Ke Phool: A study in Social/ progressive Realism

f. Jaane Bhi Do Yaaron/ Garam Hawa: Parallel Cinema

g. Man with the Movie Camera: Dziga Vertov

*The list is only indicative; the teacher can add to the list for the purpose of assignments.

 Written assignments: film reviews, script writing, screenplay etc.  Write/ record/ shoot review any recently released film and upload it on an online platform

Internal Assessment: The student should maintain a file and soft copy of her/his assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for internal evaluation are 30.

Text Book(s):

Assessment Scheme:

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Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

Note:

CIA can have more components depending on the nature of the course.

The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

138

TEACHING-LEARNING PLAN

Course Title: CORPORATE COMMUNICATION LAB

Course Code: BA (J&MC) 606 L T P C.U. 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description:

The course is designed to train the students and introduce to Corporate communication with the exchange of business information within and outside an organization. It is a managerial discipline, closely related to public relations, marketing, organization and leadership and human resources. Corporate communication involves mostly preserving a coherent corporate identity and promoting a positive brand icon.

Course Objectives:

On completion of this course, the student should be able to:

1. Define corporate and Corporate Communication

2. Describe shift from PR to Corporate Communication

3. Utilize knowledge gained for Corporate Branding

4. Describe and able to apply Corporate Communication

5. Explain and able to corporate communication strategy

Course Outcomes (COs): After the completion of this course, students will be able:-

CO1: To understand concept and meaning of corporate communication

CO2: To understand about PR to corporate communication

CO3: To understand and able to gain corporate branding

CO4: To understand about using Corporate Communication application

CO5: To understand and able to corporate communication strategy

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

139

Exercises/Assignments:

 Select an existing organization: a. Analyze its vision, mission, values and objectives b. Conduct an identity audit c. Compile and present the analysis using a multi-media presentation  As a Corporate Communication Executive of a media organization: a. Design an e-mail invitation for launch of any product/ service/ idea b. Create a Press Note to inform a recent development in the organization c. Create a social media strategy for internal and external communication  Simulation: Disaster Management and Crisis Communication Steps: a. Defining the problem/crisis, b. Pre – crisis to Post – crisis, c. Stakeholder definition d. Message action plan, e. Media mapping, f. Media planning and management Internal Assessment: The student should maintain a file and soft copy of her/his assignments/jobs duly checked and signed by the concerned faculty. The marks assigned for internal evaluation are 30 Text Book(s):

Assessment Scheme:  Internal Assessment (IA) consisting of: . Lab Attendance (L) 5% . Quantity and Quality of Experiments Performed (Q) 5% . Laboratory Record (R) 20%  External Assessment: . End Semester Lab-Viva/Test (ESL) 70%

Mapping Assessment Components to COs:

CO 1 CO 2 CO 3 CO4

L S S W

Q M

R W

ESL W

140

Note:

CIA can have more components depending on the nature of the course.

The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

141

TEACHING-LEARNING PLAN

Course Title: Evolution to Enlightenment

Course Code: BA (&JMC) 607

Pre-requisites: BA (&JMC) 508

Faculty: Dr. Mudita Agarwal and Mr. Gaurav Thakur L T P C.U. 2 1 1 0 Course Description:

The course makes the platform for the students to enter into the different realms of life with a new perspective in mind and heart that life can be lived in unison of harmony and peace with ever evolving nature of existence. This course will focus on one of the most important aspect of that expansion of happiness is the purpose of life. If we are happy from within, we are able to enjoy everything in life. They will develop the ability to perceive what is relevant in a given situation and then use the information they gather to form appropriate responses. One purpose of assigned academic readings is to give students exposure to different viewpoints and ideas which will help you wrestle with ideas and beliefs in new ways and develop a better understanding of how others’ views differ from your own.

Course Objectives:

The objective of this course is drive the students through advance techniques of Transcendental Meditation and give them the perspective to think beyond their actual capacity of their mind and also let them know about how to unfold the full value of life to be more open, more clear and more harmonious. Self-development through reading of research articles, book reading and journals will be the key components of this course which stabilizes the ability to reflect on and evaluate learning and performance and set goals for progress, demonstrate behavior and attitude appropriate for outside world.

Course Outcomes (COs): At the end of this course students will be able to:

CO1: Define variegated advance technique of Transcendental Meditation CO2: Explain the importance of advance technique, siddhi and yogic flying CO3: Understand the fundamental concepts of growth to enlightenment which leads into refinement of perception and concurrently grow the life in higher states of consciousness CO4: Experiment with reading with conceptual comprehension for the evolution of the students for the holistic development of well being CO5: Develop confidence in their ability to read, comprehend, organize and retain written information

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Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S

Course Contents: Semester VI

Unit – 1: Effortless Pace towards Evolution

 Introduction to Advance Techniques  Significance of Advance techniques  Transcendental Meditation Sidhi program and Yogic Flying

Unit - 2: Enrichment of Experiences VI

 Advance Lectures on the Transcendental Meditation Program  Follow-up Sessions and Group Checkings  Personal Checkings

Unit – 3: Understanding the Growth of Enlightenment

 Enlightenment: a living reality  Evolution: the nature of life  Higher stages of Human Development  Living 200% value of life  Refinement of Perception  Life in Unity

Unit – 4: Choice of Any one (Designed by Department wise)

 National Law based on Natural Law (LAW)  Creativity amplification by going within (ANIMATION)  Understanding numbers in the light of consciousness (DATA SCIENCE) & (ENGINEERING & TECHNOLOGY) & (COMPUTER SCIENCE)  Basis of all Sciences (SCHOOL OF SCIENCES)  Fundamentals of Invincible Management (COMMERCE & MANAGEMENT)  Science of Well Being through Maharishi Knowledge (PHARMACEUTICAL SCIENCES)  Enhanced Social Behavior by practicing Transcendental Meditation (HUMANTIES AND ARTS)

Unit – 5: Reading Skills

 Purpose and types of reading for evolution and broadening intellectual ability  Technique for effective reading in practical life for enhancement of personality

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Text Book (s):

 Freund F Peter. (2018). Yogic Flying According to Yoga Vasishtha. Independently published  Freund F Peter. (2015). Varuna Purana: Illustrating Higher States of Consciousness with Stories of Lord Shiva. Create Space Independent Publishing Platform  Henry D. J. (2014). The Effective Reader. Pearson References:

 Harung H, Travis F, Blank W, Heaton D. Higher development, brain integration, and excellence in leadership. Management Decision 2009 47(6):872-894  William H. Rupley, Timothy R. Blair, William D. Nichols. (2009). Effective reading instruction for struggling readers: The role of direct/explicit teaching. Reading & Writing Quarterly, 2009 - Taylor & Francis

Assessment Scheme:

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30

Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 CO5 AC 1 X X X X X AC 2 X X X X X AC 3 X X X X X AC 4 X X AC 5 X X X X X

Details of Projects/Activities

Savage hunt of knowledge

Instructions of this activity

 Student will be divided in group of 5  There will some beautiful quote of Maharishi which instructor will not reveal them  They have to collect 10 items which are commonly used in daily life  Once they have collected the items the instructor will reveal quote of Maharishi and they have to correlate those things with those quotes

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Learning of the activity

The learning of this activity is to correlate and connect the dots which is hidden in life and also from real insight by acknowledging and appreciating the value of supreme knowledge videlicet going inwards to bringing the things and connecting it to the relative life. Searching of items is consider as going in wards within and introspecting, correlating it to Maharishi quote is consider to be bringing out the value of absolute to relative life.

Snakes and ladders in innovative way of learning

Instructions of the game

 Students will be divided into two equal groups  There will be real replica of Snakes and Ladders game  Both the team will volunteer one candidate to be pawn  Instructor will have 2 dice  To roll the dice the students of both the teams have to answer some questions which will be asked by the instructor  The one who reaches at the end first will be the winner

Learning of the activity

The learning of this activity is that student learn and digest the knowledge what teachers have imparted in the theory class and get them a revision of the whole course in a quiz manner.

Video testimonials:

Sl. Topic Learnt in How I applied it during My Remarks No. Class or Practice of project/ field practice/ Understanding TM Outbound visit 1. 2.

Outbound Visit/ Activity:

One Outbound Activity/Visit every month of Institutional, Corporates, Seminars, Conferences or (Guest Lectures (Inside or outside)) to be organized and conducted by Teacher’s. 145

Class Participation:

Student’s participation in practice Sessions: 10 Marks

Student’s participation in the Theory Classes: 10 Marks

Other Details:

Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

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