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MAHARISHI UNIVERSITY OF INFORMATION TECHNOLOGY

Evaluation Scheme & Syllabus for

MASTER OF ARTS JOURNALISM AND MASS COMMUNICATION MA-(J&MC)

Choice Based Credit System (Effective from the Session: 2021-22)

MAHARISHI SCHOOL OF JOURNALISM & MASS COMMUNICATION

Evaluation Scheme MA (J&MC) First Semester Sl. Course Course Course Title CIA ESE No. Category Code L-T-P Marks Marks Total Credit MA(J&MC) BASICS OF MASS 1 4-0-0 30 70 100 4 101 COMMUNICATION MA(J&MC) HISTORY OF JOURNALISM & 2 4-0-0 30 70 100 4 Core Courses 102 MASS MEDIA MA(J&MC) PRINT MEDIA 4-0-0 30 70 100 4 3 103 MA(J&MC) ELECTRONIC MEDIA 4 4-0-0 30 70 100 4 104 MA(J&MC) PRINT MEDIA LAB 5 0-0-2 30 70 100 1 105 Practical/Lab MA(J&MC) ELECTRONIC MEDIA LAB 6 0-0-2 30 70 100 1 106 TOTAL 180 420 600 18

Qualifying Non-Credit Courses Self- Development courses/ MA(J&MC) SoC -1 2-1-1 70 30 100 0 7 Science for 107 Consciousness (SOC)

TEACHING-LEARNING PLAN

Course Title: BASICS OF MASS COMMUNICATION L T P C.U. Course Code: MA (J&MC) 101 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with developing an understanding of their models and theory. This course deals with the fundamentals of Communication models and theory. The theories and principles of Journalism and mass communication, as well as their theory and models in Media Industry, Multi National Companies, Political Party and other industry are thoroughly discussed. The functions of Communication (Senders, Receivers, Medium, Feedback, Noise, Mass, Intra-Personal, Inter-Personal, Group and Mass Communication) and the different types of communication with their strengths and weaknesses form part of the course coverage.

Course Objectives: This course is designed to provide a better understanding of the theoretical and practical knowledge of the Communication and Its Models, Theory & types. Each student will enable themselves: 1. Define Communication and Mass Communication. 2. Describe the process of Communication and Mass Communication. 3. Explain various Models of Communication and Mass Communication. 4. Explain various Theories of Communication and Mass Communication. 5. Utilize knowledge on emerging trends in Communication and Mass Communication.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Apply various theories and concepts related of mass communication and media houses in real world. CO2: After the completion of course, the students will have a clear understanding of communication and its need, importance and relevance to media. CO3: They will also understand mass media the historical aspect of various media, importance of audiences, viewers measuring systems and skills which enable them to work efficiently. CO4: Able to analyze effective model application of assess the impact of media on society. CO5: Able to analyze effective model of communication knowledge.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit - 1: INTRODUCTION TO COMMUNICATION Communication: Concept, Definition, Elements and Process, Types of Communication, Barriers to Communication, 7 C’s of Communication

Unit - 2: MASS COMMUNICATION Mass Communication: Concept, Definition, Elements and Process, Characteristics and Functions of Mass Communication, Means of Mass Communication: Folk and Traditional Media, New Media, Mass Media Activism

Unit - 3: MODELS OF COMMUNICATION Communication Models: definition, scope and purpose, Basic Communication Models: Aristotle’s Classical Model; Shannon-Weaver’s Mathematical Model; Wilbur Schramm’s Model; Laswell’s Model, Advanced Communication Models: Newcomb’s Model; Westley-Mclean’s Model; George Gerbner’s Model; Mccombs and Shaw’s Agenda Setting Model; Spiral of Silence Model, Relevance of Communication Models

Unit - 4: THEORIES OF MASS COMMUNICATION Bullet Theory, Two-Step, Multi Step Theory, Cognitive Dissonance Theory, Uses and Gratification Theory, Cultivation Theory, Normative Theories: Authoritarian, Libertarian, Soviet-Communist, Social Responsibility, Developmental, Democratic Participation

Text Book(s):  Aggarwal, V. B., & Gupta, V. S. (2001). Handbook of Journalism and Mass Communication. New Delhi: Concept Publishing.  Kumar, K. J. (2000). Mass Communication in India. Mumbai: JaicoPublishing House.  McQuail, D. (2002). McQuail's Reader in Mass Communication Theory. London: Sage Publications.  Joseph, A. DeVito (2008) Communication: Concepts and Process, New Jersey: Prentice- Hall.  McLuhan. Marshall (1964) Understanding Media, Canada, London: Routledge and Kegan Paul. Reference:  Baran, S. J. (2002). Introduction to Mass Communication: Media Literacy and Culture. Boston: McGraw Hill Education.  Hasan, S. (2013). Mass Communication Principles and Concepts. New Delhi: CBS Publishers & Distributors.  Heller, R. (2015). Commentary. Journalism & Communication Monographs, 17(3).  Naqvi, Hena. (2012). Journalism & Mass Communication: UpkarPrakashan  Rayudu, C. S. (2011). Media and Communication Management. Mumbai: Himalaya Publishing House.  Clarifying Communication Theories: A Hands-on Approach. Ames: Iowa State University Press. Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70% Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: HISTORY OF JOURNALISM & MASS MEDIA L T P C.U. Course Code: MA (J&MC) 102 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with Evolution and development of printing press. Understand to development of journalism and communications; to introduce the academic and journalistic value of historical method and the use of primary documents; and to engender thought and discussion about the issues facing (and shaping) journalism throughout history. The course challenges students to think creatively and analytically about key individuals, as well as great ideas and values such as media accuracy, free expression, ethics, history and diversity. This course deals with the History of Indian Newspapers. Discuss to basic important points as well as Vernacular Press & Development of Indian Media along with emergence of new media technologies.

Course Objectives: This course is designed to provide a better understanding of the history of Journalism and Mass Media's knowledge of different stages. Each student will enable themselves: 1. Understand the importance and development of language and language press in India 2. Analyze the role of press in the freedom movement of India 3. Familiar with the development of vernacular press and different media 4. To enable name and status of history of newspapers and editors 5. To enable of the history of the reporting, editing and printing

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Students shall be able to understand history of journalism. CO2: Students will learn development of journalism during freedom movements' period. CO3: Students will learn to Vernacular Press & Development of Indian Media. CO4: Learn about self-regulation and censorship debate on content circulation. CO5: Understand to history parts of the Newspapers and editors.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit- 1: EVOLUTION AND DEVELOPMENT OF PRINTING PRESS Meaning & Evolution of concept, Types of Journalism; Journalism as Mission, Various Language of Journalism, Profession and Industry, Development of printing press

Unit-2: HISTORY OF INDIAN NEWSPAPERS Early journalism in Bengal-Bombay and Madras presidencies, Press and freedom movement, Press and Emergency, Press in Indian Languages, Birth of the Indian news agencies and its development: PTI and UNI

Unit-3: VERNACULAR PRESS & DEVELOPMENT OF INDIAN MEDIA Vernacular Press Act (1878) and its impact on press, Vernacular press and the freedom movement, Traditional Media in India- Folk and Theatre, History & Development- Radio, Cinema, and Television

Unit-4: EMERGENCE OF NEW MEDIA TECHNOLOGIES Internet- World Wide Web, On-line journalism, Mobile journalism, Mobile as Mass Media

Text Book(s):  Natrajan, J. (2010) History of Indian Journalism, New Delhi: publication division.  Jeffry, Robbin, (2009) India’s Newspaper Revolution: oxford University Press.  Sharma, K.C. (2007) Journalism in India: History, New Delhi: Growth & Develop

Reference:  Natrajan, J. (2010) History of Indian Journalism, New Delhi: publication division.  Trikha, Dr. N.K. (1984) The Press Council: Somaiya Publication.  Jeffry, Robbin, (2009) India’s Newspaper Revolution: oxford University Press.  Singhal, Arbind (2000) India’s Communication Revolution: Publisher SAGE.  Srivastava, Dr. H.O. (2000) Broadcast Technology–A Review, New Delhi: Gyan Publishing House.  Sharma, K.C. (2007) Journalism in India: History, New Delhi: Growth & Develop  Parthasarathi, Rangaswamy; Journalism in India; Jain Book Depot Publications  Sharma, K.C.; Journalism in India; Regal Publications  Mishra, Achyutanand; Hindi ke Pramukh Samachar Patra AurPatrikaye; Samayik Prakashan

Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: PRINT MEDIA L T P C.U. Course Code: MA (J&MC) 103 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of Print Journalism any Newspaper, Magazine, Journals, Films etc. with developing an understanding in mass level. This is an inclusive course that offers an expanded study of News reporting, news editing and final output processes through experimental print media. Print media is a critical practice grounded in the history of all printed matter and the printed form as a social medium. Students will participate in a comprehensive range of technical and aesthetic approaches centered in a range of strategies including the art work as multiple, digital and cultural production.

Course Objectives: This course is designed to provide a better understanding of the theoretical and practical knowledge of the Journalism, Graphics, News, and layouts of Newspapers, Magazines & Journals. Each student will enable themselves: 1. To make students conversant with pattern, structure and elements of news writing and editing. 2. Understand to describe News and how to write it. 3. Understand write different stories on various subjects with responsibility. 4. Understand to write news headlines. 5. Understand to how to write news intro, body and others.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To able define Journalism and News CO2: To able describe techniques of writing & reporting beats CO3: To able explain the structure and functions of a news room CO4: To able utilize knowledge gained in editing & designing of a print layout of newspaper, magazine and journal CO5: To able explain news headline, Intro, body parts and others.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents: Unit -1: INTRODUCTION TO JOURNALISM AND NEWS Evolution and Growth of Print Journalism in India, Journalism: Definition, Roles and Responsibilities of a Journalist/ Reporter, Journalism as a Fourth Estate, Citizen Journalism, Penny Press and Yellow Journalism, News: Meaning, Definition and Nature, Elements of News and News Values, Types of News: Hard and Soft, Difference between News, Features, Articles and Backgrounders, News Sources: Attribution and its types; Credibility and Quotations, By Line, Credit Line and Embargo

Unit-2: NEWS REPORTING AND WRITING News Reporting: Reporting for Various Beats, Types of News Reports: Objective, Investigative and Interpretative, Reporting for Newspapers, Magazines and News Agencies, Structure and Style of News Writing, Types of Headlines, Leads and Body, Guidelines for Headline Writing

Unit - 3: STRUCTURE OF A NEWS ROOM Set up and functions of a City Reporting Room in a Daily and a Bureau, Functions and Responsibilities of a News Editor, Sub-Editor and Chief Sub-Editor, Editorial Writing and its Importance- Letter to the Editor, Book Review and Film Review, Style sheet: Definition, Purpose and Relevance

Unit - 4: EDITING AND LAYOUT DESIGN Editing: Definition, Objectives and Principles, Editing Symbols and Proofreading Symbols, Advent of Electronic Editing, Copy Editing for Newspapers, Magazines and Journals, Use of Graphics, Cartoons and Info graphics in Print, Photo Caption and Cutline: Definition, Relevance and Guidelines, Design and Layout for Newspaper, Magazine and Journal

Reference:  Ahuja, B. N. (1996). History of Indian Press: Growth of Newspapers in India. Delhi: S.S. Chhabra for Surjeet  Aggarwal, V. B., & Gupta, V. S. (2001). Handbook of Journalism and Mass Communication. New Delhi: Concept  Lorenz, A. L., & Vivian, J. (1995). News: Reporting and Writing. Boston, MA: Allyn& Bacon.  Natarajan, J. (1955). History of Indian Journalism. Delhi: Publications Division, Ministry of Information and  Raman, U. (2010). Writing for the Media. New Delhi, India: Oxford University Press.

Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70% Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: ELECTRONIC MEDIA L T P C.U. Course Code: MA (J&MC) 104 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of Electronic Media like as TV, Radio, and Mobile journalism etc. with developing and make professionally understanding. This is an inclusive course that offers an expanded study of TV News reporting, editing and final output processes through experimental electronic media. Electronic media is a holistic team work and practice grounded in the history of visually and sound based videos medium. Students will participate in a comprehensive range of technical and aesthetic approaches centered in a range of strategies, videography, research work, Script writing, Reporting & Editing including the art work as multiple, video, digital and cultural production.

Course Objectives: This course is designed to provide a better understanding of the theoretical and practical knowledge of the Electronic Media. Each student will enable themselves: 1. To explain with various medium like as TV, Radio & Mobile as a medium of Electronic Media 2. To explain various formats of electronic mediums' news Bulletin 3. To understand about preparing overall to different TV programs 4. To understand process of TV program production & evaluation 5. To understand about data & Mobile Journalism

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To able about various electronic mass mediums CO2: To able about various formats of electronic mediums' news Bulletin CO3: To able about preparing overall to different TV & radio's programs CO4: To able utilize knowledge gained in editing & designing of TV & mobile's news & programs. CO5: To able prepare a package of news & program's of electronic media

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit-1: RADIO AS A MEDIUM Introduction to Radio, Main Features of radio Broadcasting, Evolution and Growth of Broadcasting in India: Radio and Private Broadcasting, Writing for Radio; Compiling Radio Bulletin, Techniques of Editing and Presenting News, Introduction to Radio Programming; Radio News Magazine, News Feature, Talk programs and Discussion, Interviews, Sound Bites and Dispatches and radio Bridge, FM, AM, Community Radio and Internet Radio

Unit-2: TV AS A MEDIUM Introduction to Television, History of TV in India, SITE, Cable and satellite, DTH, IPTV, TV on Mobile: 3G and Notebook, 4G, Public Service and Commercial Broadcasting, Organizational Structure of TV News Channel, TV Newsroom, TV News Production Desk and Functions, Writing for Visual Medium: Thinking Audio and Video, Writing Anchor Leads, Editing Bytes, Procuring and Editing Visuals, TV Production: News Bulletin, News Feature, Current Affairs, Anchoring: delivery, Pronunciation, Voice Modulation and Diction

Unit-3 MOBILE AS A MEDIUM Mobile Media - Definition and meaning, Objectives and role of mobile journalism, Skills required for mobile journalism, Basic Mojo kit, telling compelling stories using mobile devices, Multi-media enabled apps- live broadcasting and streaming through mobile devices, Storytelling methods for mobile consumers; Tools for editing and posting videos on mobile platforms; Managing the journalistic work flow with mobile devices.

Unit-4: TOOLS AND TECHNIQUES FOR DATA AND MOBILE JOURNALISM Data Mining, Data Scraping from web, data processing, Flourish: Data Visualization and Storytelling, Google News Lab, Map mashups, build an interactive map with data, Mobile Journalism: producing, filming, and editing mobile video, Basics of editing on video apps.

Text Book(s):  Raman Usha, Writing for Media, Oxford Publication  Modern Radio Production: Programming, Performance, Carl 10. Hausmann et al, Wadsworth Publishing Company, 2006  Radio Production, Robert McLeish, Focal Press, 2005

Reference:  Briggs, Mark, Journalism Next: A Practical Guide to Digital Reporting and Publishing, Sage  Burum, Ivo & Quinn, Stephen, MOJO: The Mobile Journalism Handbook: How to Make Broadcast  Videos with an iPhone or iPad; Routledge  Vo, Lam Thuy, Mining Social Media: Finding Stories in Internet Data, No Starch Press  Andrew, Dewdney & Peter, Ride. The New Media Handbook, Routledge  Feldman, Tony. An Introduction to Digital Media, Routledge.  Howard, Alexander. The Art and Science of Data-Driven Journalism, Tow Centre for Digital Journalism  Cairo, Alberto; How Charts Lie: Getting Smarter about Visual Information; W. W. Norton & Company.  Miller, Carolyn Handler, Digital Storytelling: A creator's guide to interactive entertainment; Routledge  Gray, Jonathan, et al; The Data Journalism Handbook: How Journalists Can Use Data to Improve the News; Shroff/O'Reilly.  Rogers, Simon, Facts are Sacred; Faber  Feigenbaum, Anna & Alamalhodaei, Aria, The Data Storytelling Workbook; Routledge  Al Jazeera Media Training and Development Centre, Mobile Journalism.

Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

Course Title: PRINT MEDIA LAB

Course code: MA (J&MC) 105

Pre-requisites: NA L T P C.U. 0 0 2 1 Course Description: The course is designed to discuss all aspects of the Print Media Course syllabus is structured in a way to cover the comprehensive major and minor subjects related to Identify and all the necessary basic qualities required for news writing, reporting and editing, and give an overview of the organizational structure of the newspaper industry. Also understand to rewrite news stories, leads and headlines, Edit news stories using editing symbols, Write photo captions and cutline.

Course Objective(s): This course is designed to provide a better understanding of the Print Media. Each student will enable themselves: 1. To discuss the news values and newsroom culture. 2. To understand the significance and problems of news reporting. 3. To understand the nature and need of Editing. 4. To study the use of editing symbols and to maintain accuracy in news. 5. To understand to write photo captions and cutline

Course Outcome (COs): After the completion of this course, students will be able to:- CO1: Apply various aspects of news values and newsroom culture in media houses. CO2: Able to perform various roles, skills and functions in the media houses. CO3: Able to analyze effective application of Print Media knowledge. CO4: Able to deal with the complexities associated with applications of news paper page design. CO5: Able to handle write captions and cutline.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO1 PSO2 CO 1 M W S M CO 2 S M M CO 3 M S CO4 S M S CO5 S M M W

List of Experiments: PRACTICAL/EXERCISE 1. Identify any five headlines and rewrite them 2. Write various types of leads 3. Report and file story for each of the beats: Political, Entertainment, Business, Education and Crime 4. Convert any news story into feature 5. Prepare a copy by using editing and proof - reading symbols 6. Translate a news story from English to Hindi and vice - versa 7. Write an Editorial 8. Rewrite any five photo captions and cutline

Text Book(s):  Shrivastava, K.M., News Reporting & Editing, Sterling Publishers Pvt. Ltd., New Delhi.  Saxena, Dr. Ambrish – Fundamentals of Reporting and Editing, Kanishka Publishers and Distributors, New Delhi  Ahuja, B. N. (1996). History of Indian Press: Growth of Newspapers in India. Delhi: S.S. Chhabra for Surjeet  Aggarwal, V. B., & Gupta, V. S. (2001). Handbook of Journalism and Mass Communication. New Delhi: Concept  Lorenz, A. L., & Vivian, J. (1995). News: Reporting and Writing. Boston, MA: Allyn& Bacon.  Natarajan, J. (1955). History of Indian Journalism. Delhi: Publications Division, Ministry of Information and Raman, U. (2010). Writing for the Media. New Delhi, India: Oxford University Press.

Assessment Scheme:  Internal Assessment (IA) consisting of: . Lab Attendance (L) 5% . Quantity and Quality of Experiments Performed (Q) 5% . Laboratory Record (R) 20%  External Assessment: . End Semester Lab-Viva/Test (ESL) 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO4 L S S W Q M R W ESL W

Note: CIA can have more components depending on the nature of the course. The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

Course Title: ELECTRONIC MEDIA LAB

Course code: MA (J&MC) 106 L T P C.U. Pre-requisites: NA 0 0 2 1

Course Description: The course is designed to discuss all aspects of Electronic Media like as TV, Radio, and Mobile journalism etc. with developing and make professionally understanding. This is an inclusive course that offers an expanded study of TV News reporting, editing and final output processes through experimental electronic media. Electronic media is a holistic team work and practice grounded in the history of visualy and sound based videos medium. Students will participate in a comprehensive range of technical and aesthetic approaches centered in a range of strategies, videography, research work, Script writing, Reporting & Editing including the art work as multiple, video, digital and cultural production.

Course Objective(s): This course is designed to provide a better understanding of the Print Media. Each student will enable themselves: 1. To explain with various medium like as TV, Radio & Mobile as a medium of Electronic Media 2. To explain various formats of electronic mediums' news Bulletin 3. To understand about preparing overall to different TV programs 4. To understand process of TV program production & evaluation 5. To understand about data & Mobile Journalism

Course Outcome (COs): After the completion of this course, students will be able to:- CO1: To able about various electronic mass mediums CO2: To able about various formats of electronic mediums' news Bulletin CO3: To able about preparing overall to different TV & radio's programs CO4: To able utilize knowledge gained in editing & designing of TV & mobile's news & programs. CO5: To able prepare a package of news & program's of electronic media

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO1 PSO2 CO 1 M W S M CO 2 S M M CO 3 M S CO4 S M S CO5 M W S M

List of Experiments: PRACTICAL/EXERCISE 1. Reading and Recording news piece of 5 minutes with or without a Teleprompter 2. Field Reporting, Host a Talk Show /Interview, Moderate a Debate/Discussion 3. Package a News Bulletin of 5-10 minutes, Identifying and Working with Microphones Audio 4. Mixers and other audio equipments, Basics of recording and sound editing 5. Training on Flow, Modulation and Pronunciation, Understanding the camera parts and functions 6. Camera handling and practice of different camera movements Types of lighting, three-point lighting

7. News writing for various events 8. Writing Production script reporting skills for television editing news script 9. Editing sound byte 10. Writing for headlines, promos, teaser, Voice over, 11. Writing, Presenting and Recording PTCs 12. Copy Editing, Video Editing and News 13. Story Packaging, Production of Bulletins, Anchoring 14. Script Writing (Practical), 15. Script for Radio and Television 16. Creative Writing in Radio and Television

Text Book(s):  Lezzi, Frank; Understanding Television Production; Pearson Education  Belavadi,Vasuki; Video production; Oxford University Press  Tyrrell, Robert; The Work of a Television Journalist; Focal Press  Lewis, Bruce; Technique of Television Announcing; Focal Press  Frederick, John, Frederick Graft; Electronic Media; Wadsworth Thomson Learning  Keller T; Television News: A Handbook for Reporting, Writing, Shooting, Editing and Producing; AITPBS Publishers.  C.A. Tuggle, Forrest Carr, Suzzane Huffman; Broadcast News Handbook: Writing, Reporting and Producing in the Age of Social Media; Mcaraut Hill Education.  Rick Thompson; Writing for Broadcast journalists; Routledge

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO4 L S S W Q M R W ESL W

Note: CIA can have more components depending on the nature of the course. The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: BASICS OF TRANSCENDENTAL MEDITATION AND YOGA L T P C.U. 2 1 1 0 Course Code: MA (J&MC) 107

Pre-requisites: NA

Faculty: Dr. Mudita Agarwal & Mr. Gaurav Thakur

Course Description: With the changing environment, it becomes essential for an individual to adapt to the change and cope up with it. The capability of an individual to deal with these challenges with a positive attitude is the need of today which can only be achieved successfully through a holistic approach towards life. As a first step this course starts with basic asanas of Transcendental Meditation (TM) and Yoga.

Course Objectives: The objective of this course is to enable students to recognize the need of knowledge of the self, as a basis to achievement and fulfillment. They will be introduced to the basics of TM and yoga and practice basic asanas.

Course Outcomes (COs): At the end of this course students will be able to:

CO1: Define the concept of TM and yoga CO2: Recognize the importance of yoga as a means to achieve fulfilment in life CO3: Perform basic asana CO4: Compare with others as to how his/her life becomes better aligned with the environment

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S

Course Contents: Semester I

Unit –1: SCIENCE OF CONSCIOUSNESS AND TRANSCENDENTAL MEDITATION  Introduction to Science of Consciousness and its practical aspect  Concept of Knower, Known, Object of Knowing  Introduction to Transcendental Meditation  Scientific Research on Transcendental Meditation  How Transcendental Meditation differs from other forms of meditation  Introducing CBE - Transcendental Meditation around the world  Preparation to start learning Transcendental Meditation

Unit – 2: LEARNING TRANSCENDENTAL MEDITATION  Preparation to learn Transcendental Meditation  Personal Instruction  Supplying Practical Understanding of Correct Meditation  Effects of Transcendental Meditation on Mind and Body  Development of Higher States of Consciousness

Unit – 3: CONSCIOUSNESS-BASED EDUCATION (CBE)  Introduction to Consciousness-based Education  CBE around the world and in India

Unit – 4: ENRICHMENT OF EXPERIENCES I  Follow-up Sessions and Group Checking  Understanding Nature of Life and Natural Tendency of Transcendental Meditation  Personal Checkings  Refresher of the Practice

Unit – 5: MAHARISHI YOGA ASANAS  Introduction to Maharishi Yoga Asanas  Practice Yoga Asanas that promote integration of mind and body  Learn about the influence and benefits of each posture on your physiology

Unit – 6: BASICS OF COMMUNICATION  Purpose and process of communication  Communication and self  Types of Communication in relation to environment  Barriers to communication and how TM and yoga helps in overcoming the barriers  Communication and Human Emotions

Text Book(s):  Denniston Denise. (1986). The TM book. Fairfield Press Inc.  Truby John. (2008). The Anatomy of Story: 22 Steps to Becoming a Master Storyteller. Farrar, Straus and Giroux References:  https://www.tm.org/  https://indiatm.org/

Assessment Scheme:

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30

Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 AC 1 X X X X AC 2 X X X X AC 3 X X AC 4 X X AC 5 X X X

Details of Projects/Activities

Dumb Charade story telling competition in the light of Consciousness

The group of 10 students is created and individually they have to tell the story to the whole class without speaking a word by using props, sign language and the class has to guess the story. The group further explains the knowledge behind the story to the rest of the class. The group that performs and articulates in an appropriate manner shall be appreciated and the teacher will conclude the class by connecting the learning to the Maharishi Knowledge.

Ping pong ball and knowledge

 All students will be provided with the one ping pong ball each  The glasses will be placed on the table at a distance of 10 foot  The students have to throw the ball towards the glass and it should directly fall into the glass.

The learning behind this activity is that the more you practice or rehearse any skill the more you become efficient and coefficient in that skill, consequently regular practice of any skill leads to perfection.

Each student (individually or in groups of 2-3 students) will undertake a project where they will be working in the external environment (like village community, MSMEs, NGOs, civil authorities etc.) on identified issues. They will work under the guidance of an assigned faculty member and will be assessed on the basis of how they are able to effectively understand their relationship with the external environment. Students will have to prepare the schedule of interaction with the identified external contacts and execute the assigned task keeping in mind the intended learning outcomes. They will maintain a project diary/ register as per following format and this will be scrutinized by the faculty guide weekly/ fortnightly as decided.

Sl. Topic Learnt in Class How I applied it during My Remarks No. or Practice of TM project/ field practice/ Understanding Outbound visit 1. 2.

Outbound Visit/ Activity:

It is mandatory that all students will have to participate in outbound visit/ activity and attend all the planned activities strictly. With the guidance of faculty members, the will participate with clear cut intended learning outcome and submit a report on completion so that attainment of outcomes can be assessed. This assessment will have weightage as mentioned in the assessment scheme.

Class Participation:

Student’s participation in practice Sessions: 10 Marks

S.No Rubrics for Practice Sessions Marks 1 Student regularly attends the practice session once a 2 day 2 Student regularly attends the practice session twice a 4 day 3 Student attends the session regularly but does not 6 initiate contribution & needs instructor to solicit input. 4 Student’s comments are constructive, with signs of 8 insight and relevant to discussion 5 Student listens attentively and hears what others say 10 and contributes to the learning and knowledge.

Student’s participation in the Theory Classes: 10 Marks

S.No Rubrics for Theory Sessions Marks 1 Student regularly attends the class but is quite 2 disruptive 2 Student attends the class but does not listen to others, 4 both in groups and in class 3 Student attends the class with some participation 6 4 Student attends the class proactively and contributes to 8 the class 5 Student attends the class proactively, consistently and 10 add value to the learning process

Attendance in all the classes and practice sessions is mandatory. Participation will be evaluated based on attendance, active engagement in discussions and interaction and contribution towards overall learning. This component will have 20% weightage as mentioned in the assessment scheme. Other Details:

While it is expected that students should attend all classes but to cater to emergencies, illness, unavoidable social commitments and family responsibilities, a relaxation of up to 25% may be considered. Under no circumstances, attendance should fall below 75% else they will be debarred from taking examinations and will be declared fail in the course. Students can meet the faculty/ guide for consultations between 3:30 PM to 4:30 PM or else with prior appointment. Students are expected to be regular and punctual in all activities including completion of work, submission schedules, appointments etc. and should be professionally dressed.

Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

Evaluation Scheme MA (J&MC) Second Semester Sl. Course Course CIA ESE No. Category Code Course Title L-T-P Marks Marks Total Credit MA(J&MC) STILL PHOTOGRAPHY 1 4-0-0 30 70 100 4 201 MA(J&MC) MEDIA LAWS AND 2 4-0-0 30 70 100 4 Core Courses 202 ETHICS MA(J&MC) PUBLIC RELATIONS 4-0-0 30 70 100 4 3 203 MA(J&MC) NEW MEDIA 4 4-0-0 30 70 100 4 204 MA(J&MC) PUBLIC RELATIONS 5 0-0-2 30 70 100 1 205 LAB Practical/Lab MA(J&MC) NEW MEDIA LAB 6 0-0-2 30 70 100 1 206 TOTAL 180 420 600 18

Qualifying Non-Credit Courses Self- Development courses/ MA(J&MC) SoC -2 2-1-1 70 30 100 0 7 Science for 207 Consciousness (SOC)

TEACHING-LEARNING PLAN Course Title: STILL PHOTOGRAPHY L T P C.U. Course Code: MA (J&MC) 201 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with The History of Still Photography offers a comprehensive exploration of the historical progression of fixing a still image, that is to say writing with light. This course starts in ancient times with naturally occurring images, and moves through advances in optics and chemical processes. It then moves through the prolific period of traditional Black and White photography and then covers the birth and advancements of the digital light sensor and its possibilities for the future.

Course Objectives: This course is designed to provide a better understanding of the Still Photography. Each student will enable themselves: 1. The course is aimed to introduce the students beyond the basics of photography. 2. To make the student understand the technical aspects including on and off camera flash techniques. 3. Make the students understand the role of light in photography-natural & artificial. 4. To make the students learn the finer aspects of editing the photographs using various softwares. 5. Explain parts of film & digital camera, its functions and use of accessories. Describe lights and lighting application for indoor and outdoor.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To understand the fundamental knowledge regarding digital camera, its functions and use of accessories. CO2: To describe the concept of photography. CO3: To illustrate the structure and features of specialized cameras that make them understand about role of still photography in media and society. CO4: To explain steps involved in printing a digital photograph. CO5: To use the basics of camera i.e. shutter speed, aperture and focal length, lights and lighting application for indoor and outdoor shooting.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit – 1: BASICS OF PHOTOGRAPHY Photography: Definition, Meaning & Concept, Brief History of Photography, Types of Cameras: Digital vs Film, Types of Photography: Portrait, Wildlife, Nature, Advertising, Fashion, Night Photography

Unit – 2: CAMERA BASICS Basic Parts of Digital Single Lens Reflex (DSLR) Camera: Lens, Sensor, Shutter, View Finder, Camera Control and Adjustment:- Exposure- Aperture, Shutter, ISO, Depth of Focus and Depth of Field, Measurement of light -Exposure Metering System, Composition and Perspective, Type of Lenses and Special Purpose Lenses, Camera Accessories

Unit – 3: LIGHTING Sources of Light: Natural and Artificial, Nature and Physical Properties of Light, Three Point Lighting: Key, Fill and Back, Lighting Aesthetics: Controlling Contrast through Lighting

Unit – 4: PHOTO JOURNALISM Photo Journalism: Definition and Concept, Role and Importance, Photo Stories, Photo Features and Photo Essays, Photo Appreciation, Photo Editing Tools, Morphing, Legal and Ethical Issues

Text Book(s):  Ang, T. (2008). Fundamentals of Modern Photography. London: Mitchell Beazley.  Aiyer, B. (2005). Digital Photo Journalism. Delhi: Authors Press.  Langford, M. Starting Photography. Oxford: Focal Press.  Langford, M. Basic Photography. Oxford: Focal Press.  Langford, M. Advanced Photography. Oxford: Focal Press. Reference:  Ang, T. (2008). Fundamentals of Modern Photography. London: Mitchell Beazley.  Aiyer, B. (2005). Digital Photo Journalism. Delhi: Authors Press.  Langford, M. Starting Photography. Oxford: Focal Press.  www.betterphotography.com/the international landscape photographer of the year  www.karltaylorphotography.com/photography-tips-training-structure

Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: MEDIA LAWS AND ETHICS L T P C.U. Course Code: MA (J&MC) 202 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with Indian Constitution and Freedom of Press. To know Press Commissions, Committees, Media Act, Media Ethics Regulatory Bodies. Media Law and ethics is a study of media and entertainment that deals with the press. In current times, both Media Law and ethics are parts of the media field. So that Students will know this law and ethics as professionals.

Course Objectives: This course is designed to provide a better understanding of the history of Journalism and Mass Media's knowledge of different stages. Each student will enable themselves: 1. To understand the basic concept of media ethics. 2. To understand the meaning & nature of crime and the various sectioned mentioned in the IPC. 3. Analyze the role of press commission and committees. 4. Familiar with the media act and laws. 4. To understand the relationship amongst law, media and society.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Apply various media law and ethics of journalism. CO2: Student shall be able to discuss the legal aspects of the media and its values. CO3: Students shall be able to report on the recent changes and future challenges of media regulation. CO4: Student shall be able to illustrate on media ethics. CO5: Student shall be able to explain how media laws and ethics empower media practitioners to perform their duties with commitment.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit – 1: INDIAN CONSTITUTION AND FREEDOM OF PRESS Freedom of the Press and the Indian Constitution, Freedom of Speech and Expression: Article 19(1) (a) and Reasonable Restrictions Article 19 (2), Press Laws Before and After Independence, Bill to Act: Case Study of Lokpal , Difference between Ethical vs legal

Unit – 2: PRESS COMMISSIONS AND COMMITTEES Press Commissions and Press Council of India, Editors’ Guild, AIR & Doordarshan Code, Committees: Chanda Committee, P.C. Joshi Committee, Sengupta Committee and Verghese Committee, The State: Sedition-incitement to violence (section 124A IPC), Legislature: Parliamentary Privileges - Article 361A, Article 105 (Parliament), Article 194 (State Legislation), Judiciary: Contempt of Court 1971

Unit – 3: MEDIA ACT AND LAWS Press & Registration of Books Act 1867 and 1955, Copyright Act 1957, Working Journalists Act 1955 & 1958, Young Persons Harmful Publications Act 1956, Prasar Bharati Act 1990 and Cinematograph Act 1952, Official Secrets Act 1923 and Right to Information Act 2005 (Case studies), Defamation, Libel & Slander (Case studies)

Unit – 4: MEDIA ETHICS REGULATORY BODIES Media’s ethical problems, Right to Privacy, right to reply, communal writing, Sensational and yellow journalism, Data leaks, Freebies, Paid news, Page-3 culture, Plagiarism, Revealing confidential sources, Sting operations and morality, Reporting on Sex Related Offences Juvenile Crimes; Reporting on the Web, Potential for misuse of social media and the law of abetment, Regulatory Framework: TRAI, BCCC, News Broadcasters Association (NBA) and their functioning

Text Book(s):  Aggarwal, S. K. (1989). Media Credibility. New Delhi, India: Mittal Publications.  Basu, D. D. Introduction to the Constitution of India. Prentice Hall.  Ghosh, K. (1973). Freedom or Fraud of the Press. Calcutta: Rupa & Co.  Mankekar, D. R. (1973). The Press under Pressure. New Delhi: Indian Book.

Reference:  Rayudu, C. S., & B., N. R. (1995). Mass Media Laws and Regulations. Bombay: Himalaya Publication  Shrivastava, K. M. (2005). Media Ethics: Veda to Gandhi & beyond. New Delhi: Publications Division  Thakurta, P. G. (2011). Media Ethics: Truth, Fairness, and Objectivity. New Delhi: Oxford University

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN Course Title: PUBLIC RELATIONS L T P C.U. Course Code: MA (J&MC) 203 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with designed to explore internationally recognized major theoretical concepts and applications of communication studies in subfields of Public Relations and Government Relations. Communication discipline borrows a lot of its theoretical base from psychology, sociology, anthropology, philosophy, critical theory, business management, economics, and linguistics. Hence, this course will address multidisciplinary theoretical issues related to the PR issues, echoing in a relationship development with stakeholders in organizational context. Coursework is designed to encourage students to give critical consideration to the place of theory within PR practice and to apply the theories on real case analysis.

Course Objectives: This course is designed to provide a better understanding of the Public Relations and Publics, Communication. Each student will enable themselves: 1. Critically analyze public relations press releases, newsletters, brochures, speeches, and other pieces. 2. Develop a proficiency in the writing of public relations press releases, newsletters, brochures, speeches and other persuasive pieces. 3. Prepare and present orally speeches and other public relations types of presentations. 4. Design and present a crisis management plan 5. Evaluate objectively his or her performance and that of others Evaluate sources of public relations

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To understand the essence of PR as a practical discipline within the organization; be aware of its functions, strategies and particular techniques. CO2: To understand how public relations theory and practice developed and how PR is practiced in different countries. CO3: Aware of different types of stakeholders involved in private and public organizations that use public relations strategies. CO4: To understand, recognize, and examine the phenomenon of media transparency and its application for the public relations profession and practice in a global world. CO5: To identify, analyse, and discuss actual case studies and/or strategic communication and PR campaigns.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit - 1: CONCEPT AND EVOLUTION OF PUBLIC RELATIONS Defining Public Relations: Functions and Types of Publics, Evolution of Public Relations, Scope of PR: Issue Management, Lobbying, Corporate Social Responsibility, Public Opinion, Advertising, Propaganda, Publicity and PR as a marketing tool, Ethics in PR, PRSI Code, IPRA

Unit - 2: PR AGENCY- TOOLS AND TECHNIQUES PR agency: Concept, Structure and Functions, Media Relations: Multi-Media Release (press, audio, video and social media), Press Conference, Press Kit, Press Briefings and Familiarizing Tours, Tools &Techniques for Public Relations: House Journal, Bulletin Board, Visit by Management, Open House and Annual Reports, Exhibitions, Use of Digital Media and Emerging trends in PR

Unit - 3: PR IN DIFFERENT SECTORS Role and Responsibility of PRO, PR in Public and Private sector (CSR), Role of PR in Education and Health sector, Role of PR in Political Parties and Election Campaigns

Unit - 4: CORPORATE COMMUNICATIONS AND PR Evolution of Corporate Communications, Corporate Communications and Public Relations, Defining PR Pitch and Campaign, PR campaign: Research, Setting Objectives, Program Planning, Budgeting, Implementation, Feedback/Evaluation Text Book(s):  Aggarwal, S. K. (1989). Media Credibility. New Delhi, India: Mittal Publications.  Balan, K. R., & Rayudu, C. S. (1994). Public Relations in Action. New Delhi: Castle Book.  Cutlip, S. M., Center, A. H., & Broom, G. M. (1985). Effective Public Relations. Englewood Cliffs, New Jersey’s: Prentice-Hall. Reference:  Jethwaney, J. N., & Sarkar, N. N. (2015). Public Relations Management. New Delhi: Sterling Private.  Sachdeva, I. S. (2009). Public Relations: Principles and Practices. New Delhi: Oxford University  Tripathy, M. (2011). Public Relations: Bridging Technologies and Monitoring Public and the Media. Delhi: Authors Press. Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70% Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: NEW MEDIA L T P C.U. Course Code: MA (J&MC) 204 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with New Media Studies explores the effects of digital technology on traditional forms of media as well as how new forms of cultural representations are created, consumed, and shared. This program allows students to get the best of both worlds, In this Joint program, students have to master the techniques necessary to create new digital representations, but more importantly, to learn about the theories and practice of using these media to achieve desired purposes for specific audiences, including both those inside and outside of academic settings.

Course Objectives: This course is designed to provide a better understanding of the New Media. Each student will enable themselves: 1. To study the growth, impact and implications of the New media 2. To give hands-on-training to students on digital tools 3. To understand the components and characteristics of new media and how they are adding to and are differentiated from traditional media. 4. To provide knowledge of the ongoing convergence of telecommunications, television, film, news, teaching and learning, workplace communication and social networking. 5. To understand the impact of communication technologies in the society.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Understand to able to describe about new media from a technical perspective. CO2: Understand to Online Communication Management CO3: Understand to Convergence, Designing a Website: Planning and Execution. CO4: Understand to able to analyze effective utilization of new media for better communication, and design a more global and socially responsible perspective to maximize the potential of new media to enhance their creativity and effectiveness CO5: Understand to able to discuss the role played by internet, social media and changing trends of media.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit-1: NEW MEDIA: KEY CONCEPTS AND THEORY Defining New media, Terminologies and their meanings – Digital media, New media, Online media, Information society and new media, Technological Determinism, Computer mediated-Communication (CMC), Networked Society.

Unit-2: ONLINE COMMUNICATION MANAGEMENT Online Communication and some Applications: E-governance, Video Conferencing, Webcasting, Podcasting, Blogs etc., Search Engine Optimization (SEO) , Social Media Optimization (SMO),Website Audience Measurement (WAM)

Unit-3: NEW MEDIA: CONVERGENCE Artificial Intelligence and Convergence, Synergy between Electronic and Mobile Commerce, Social Media Platforms on Web and Mobile, Issues in Cyber Security: Piracy, Copyright, Copyleft, Open Sources, Digital Archives

Unit-4: DESIGNING A WEBSITE: PLANNING AND EXECUTION Website planning and visual design, Content strategy and Audience Analysis, Brief history of Blogging, Creating and Promoting a Blog. Text Book(s):  Barker, M. S., Barker, D., Bormann, N. F., and Neher, K. (2013).  Social media marketing: A srategic approach. Mason, OH: South-Western Cengage Learning.  D. Satish., Kaila, R. (2006). Blogs: Emerging communication media. The ICFAI University Press. Reference:  Mishra, R.C. (2008). Cyber crime: Impacts in the new millennium. Author Press.  Martin, P., and Erickson, T. (2011). Social media marketing. New Delhi: Global Vision Publishing House.  Prasad, Rajgopalan, S., (2006). The digital divide. ICFAI Books.  Robbins, J. N. (2018). Learning web design: A beginners guide to HTML, CSS, Javascript, and web graphics. Sebastopol, CA: OReilly. Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70% Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: PUBLIC RELATIONS LAB L T P C.U. Course Code: MA (J&MC) 205 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To understand the essence of PR as a practical discipline within the organization; be aware of its functions, strategies and particular techniques. CO2: To understand how public relations theory and practice developed and how public relations is practiced in different countries. CO3: Aware of different types of stakeholders involved in private and public organizations that use public relations strategies. CO4: To understand, recognize, and examine the phenomenon of media transparency and its application for the public relations profession and practice in a global world. CO5: To identify, analyse, and discuss actual case studies and/or strategic communication and PR campaigns.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

List of Experiments: PRACTICAL/EXERCISE 1. Plan, design and implement the following for the launch of a product/service /idea a. Press release, b. Audio release, c. Video release, d. Social media news release 2. Write Minutes of the Meeting, Memo and Notice (one each), Organise a Mock Press Conference 4. PR Pitch and Campaign: Plan, Design and Implement – a. Plan: objectives, date, venue, time, invite, refreshments, equipment, infrastructure, checklist, guests, budget, b. PR Personnel/staff c. Liaisoning, Licensing & permissions d. Designing a Press Kit: Press Release, backgrounder, fact-sheet, audio-visual material, stationery, gift e. Scheduling: Opening Speech, presentation, Q&A Session, vote of thanks f. Post-Conference PR: compilation of media coverage 5. Preparing Ad copy for various media 6. Writing headline/ Sub-headline 7. Body Copy 8. Slogans/ Jingles/ Taglines 9. Design an ad Campaign 10. QuarkXPress 11. CorelDraw

Text Book(s):  Lesly, Philip; Handbook of Public Relation and Communication; Pearson Education  Heath, Robert L.; Vasquez, Gabriel M.; Handbook of Public Relation; Sage Publications  Cottle, Simon; News, Public Relations and Power ;Sage Publications  Black, Sam; Practice of Public Relations; Butterworth- Heinemann  Chunawala, S.A.; Sethia, K.C.; Foundations of Advertising; Himalaya Publishing House  De Mooji, Marieke; Effective Advertising; Pearson Education

Assessment Scheme:  Internal Assessment (IA) consisting of: . Lab Attendance (L) 5% . Quantity and Quality of Experiments Performed (Q) 5% . Laboratory Record (R) 10%  External Assessment: . End Semester Lab-Viva/Test (ESL) 30%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO4 L S S W Q M R W ESL W

Note: CIA can have more components depending on the nature of the course. The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: NEW MEDIA LAB L T P C.U. Course Code: MA (J&MC) 206 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Objectives: This course is designed to provide a better understanding of the New Media. Each student will enable themselves: 1. To study the growth, impact and implications of the New Media 2. To give hands-on-training to students on digital tools 3. To understand the components and characteristics of New Media and how they are adding to and are differentiated from main stream & traditional Media. 4. To provide knowledge of the ongoing convergence of telecommunications, television, film, news, teaching and learning, workplace communication and social networking. 5. To understand the impact of communication technologies in the society.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

List of Experiments: PRACTICAL/EXERCISE 1. To create and maintain blogs and vlogs 2. Distinguish between news, opinions and advertisements on the web

3. Analyze various elements and content of a news website 4. Create a simple web page with links to text, graphics and audio and video documents using HTML 5. Students in groups should create a dynamic website using Adobe Dreamweaver 6. Content management 7. Introduction to cross-media news production processes 8. Understanding the basics of content management systems (CMS) 9. Interactive content generation 10. News stories with audio-visual inputs 11. Call-to-action (CTA) enabled script writing and its importance 12. Use of interactive info-graphics 13. Fake News 14. Mis-information 15. dis-information 16. Cyber Crimes 17. Social Media Driven Controversies and Security Challenges.

Text Book(s):  Siapera and Veglis, Handbook of Online Journalism, Wiley-Blackwell  Viswenrda, Anand Chauhan, Multimedia Journalism, Random Publishers  Hartley, John, Digital futures for cultural media studies, Wiley-Blackwell  Heartley, John, A Companion to New Media Dynamics, Wiley-Blackewell  Sekhar, Puligurta, New Media- Virtual media, B.R Publishing Company  Harcup, Tony, Alternative Journalism, Alternative views, Roultedge  Consalvo, Mia, Handbook of Internet Studies, Wiley-Blackwell  Andrew, Dewdney & Peter, Ride. The New Media Handbook, Routledge

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO4 L S S W Q M R W ESL W

Note: CIA can have more components depending on the nature of the course. The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: INCREASING COHERENCE IN SOCIETY BY MAHARISHI’S KNOWLEDGE L T P C.U. 2 1 1 0 Course Code: MA (J&MC) 207

Pre-requisites: MA (J&MC) 107

Faculty: Dr. Mudita Agarwal & Mr. Gaurav Thakur

Course Description: The course describes the value of wholeness and creating coherence to unfold the full potential of an individual to make the society much more fulfilling, efficient and productive by Maharishi’s Knowledge of Transcendental meditation and even a small percentage of people practicing in groups can bring a huge change in the society

Course Objectives: The objective of this course is to enable the students to realize the importance of an Individual and its impact on the society by understanding the concept of Maharishi Effect which is scientifically verified along with Behavioural communication and social responsibility. They will also be introduced to the concepts of World plan of Maharishi for different countries.

Course Outcomes (COs): At the end of this course students will be able to:

CO1: Identify the concepts of Maharishi Effect in the light of Modern Science verified by scientific research CO2: Illustrate the important role of Maharishi in the contribution of revival of Vedic Knowledge CO3: Employ regular practice of meditation in daily life. CO4: Distinguish between various components of Non- Verbal Communication and their application in enhancement of the Behavioral Communication.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S

Course Contents: Semester II

Unit – 1: INCREASING POSITIVITY & COHERENCE IN THE SOCIETY I  Introduction to Maharishi Effect  Maharishi Effect draws parallels with Modern Science  Maharishi Effect verified by Scientific Research

Unit – 2: ENRICHMENT OF EXPERIENCES II  Advance Lectures on the Transcendental Meditation Program  Follow-up Sessions and Group Checkings  Personal Checkings

Unit – 3: MAHARISHI IN THE WORLD  Who is Maharishi Mahesh Yogi  Narratives from Maharishi's Life  Timeline of the Achievements  Contribution in the revival of Vedic Knowledge  Maharishi's World Plan

Unit - 4: NON-VERBAL COMMUNICATION  Gestures : An embodied view of social interaction  Postures related to Yoga and meditation  Role of Facial Expression in social interaction  Eye Contacts, Meeting the self  Body Language with respect to work place morale  Time Language: Space, time and sign language  Silence: Key to true communication with higher self  Tips for Improving Non- verbal Communication

Text Book (s):  Gilpin Geoff. (2006). The Maharishi Effect: A Personal Journey through the Movement That Transformed American Spirituality. Penguin Group (USA). Tarcher Perigee  Aron Elaine & Aron Arthur. (1986). The Maharishi Effect: A Revolution Through Meditation. Stillpoint Publishing, New Hampshire. E P Dutton.  Burgoon K. J, Floyd Kory & Guerrero Laura. (2009) Non-Verbal Communication. Allyn & Bacon  McNeill David. (2005). Gesture and Thought. University of Chicago Press

References:  Halley Susi (2019, March 25). The Maharishi Effect as a Solution to the problem of antisemitism in America from https://www.researchgate.net/publication/333356375

 Orme-Johnson, D. W., & Fergusson, L. (2018). Global impact of the Maharishi Effect from 1974 to 2017: Theory and research. Journal of Maharishi Vedic Research Institute

Assessment Scheme:

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30

Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 AC 1 X X X X AC 2 X X X X AC 3 X AC 4 X X AC 5 X X X X

Details of Projects/Activities

Dart Game

Dart Game with Balloons: - In this activity balloons are considered as ignorance and students are supposed to write the habits they want to eliminate from their life on the balloons. When a student bursts that balloon, Knowledge comes out in form of Maharishi quotes. The learning was hitting the dart is considered as the action taken to remove the ignorance by gaining the inside knowledge.

Solve the knowledge Puzzles

To start this activity we take 5 students in one group and there can be multiple number of groups created and each group is provided with set of words related to Maharishi’s quote to frame exact Maharishi’s quote in complete. The learning behind the activity is teamwork and enhancement of communication skills as well as brain storming.

Human Knot Team Building Activity

Starting in a circle, participants connect hands with two others people in the group to form the human knot. As a team they must then try to unravel the “human knot” by untangling themselves without breaking the chain of hands.

1. Get the group to form a circle. 2. Tell them to put their right hand up in the air, and then grab the hand of someone across the circle from them. 3. Then repeat this with the left hand, ensuring they grab a different person’s hand. 4. Check to make sure that everyone is holding the hands of two different people and they are not holding hands with someone either side of them. 5. That they must now try to untangle themselves to form a circle without breaking the chain of hands. Allocate a specific time to complete this challenge (generally ten to fifteen minutes) 6. Get participants to take their time in order to limit injuries. Ask the group not to tug or pull on each other and spot participants as they pass over other participants. Monitor throughout the challenge and stop them if you need to. 7. If the chain of hands is broken at any point, they must then start over again.

The Learning outcome behind this activity as the life entangles itself, it can be resolved by having calm and stable mind, and this state of awareness can be easily achieved by diving inward to the level of consciousness by practice of Transcendental Meditation which further leads to better Cooperation, Leadership and Time Management.

Sl. Topic Learnt in Class How I applied it during My Remarks No. or Practice of TM project/ field practice/ Understanding Outbound visit 1. 2.

Outbound Visit/ Activity:

One Outbound Activity/Visit every month of Institutional, Corporates, Seminars, Conferences or (Guest Lectures (Inside or outside)) to be organized and conducted by Teacher’s. It is mandatory that all students will have to participate in outbound visit/ activity and attend all the planned activities strictly. With the guidance of faculty members, the will participate with clear cut intended learning outcome and submit a report on completion so that attainment of outcomes can be assessed. This assessment will have weightage as mentioned in the assessment scheme.

Class Participation:

Student’s participation in practice Sessions: 10 Marks

S.No Rubrics for Practice Sessions Marks 1 Student regularly attends the practice session once a 2 day

2 Student regularly attends the practice session twice a 4 day

3 Student attends the session regularly but does not 6 initiate contribution & needs instructor to solicit input.

4 Student’s comments are constructive, with signs of 8 insight and relevant to discussion

5 Student listens attentively and hears what others say 10 and contributes to the learning and knowledge.

Student’s participation in the Theory Classes: 10 Marks

S.No Rubrics for Theory Sessions Marks 1 Student regularly attends the class but is quite 2 disruptive

2 Student attends the class but does not listen to others, 4 both in groups and in class

3 Student attends the class with some participation 6

4 Student attends the class proactively and contributes to 8 the class

5 Student attends the class proactively, consistently and 10 add value to the learning

Attendance in all the classes and practice sessions is mandatory. Participation will be evaluated based on attendance, active engagement in discussions and interaction and contribution towards overall Learning. This component will have 20% weightage as mentioned in the assessment scheme.

Other Details:

Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

MA (J&MC) Third Semester

Sl. Course Course CIA ESE No. Category Code Course Title L-T-P Marks Marks Total Credit MA(J&MC) WRITING & 301 PRODUCING FOR TV: 1 4-0-0 30 70 100 4 Core Courses NEWS BULLETIN & ENG MA(J&MC) MEDIA 2 302 ORGANIZATION AND 4-0-0 30 70 100 4 MANAGEMENT MA(J&MC) COMMUNICATION 4-0-0 30 70 100 4 3 303 RESEARCH MA(J&MC) VIDEO CAMERA, 4 4-0-0 30 70 100 4 304 LIGHTS AND SOUND Practical/Lab MA(J&MC) COMMUNICATION 5 0-0-2 30 70 100 1 305 RESEARCH LAB MA(J&MC) PHOTOSHOP & 6 0-0-2 30 70 100 1 306 ADOBE PREMIER PRO TOTAL 180 420 600 18

Qualifying Non-Credit Courses Self- Development courses/ MA(J&MC) SoC -3 2-1-1 70 30 100 0 7 Science for 307 Consciousness (SOC)

TEACHING-LEARNING PLAN

Course Title: WRITING & PRODUCTION FOR TV: NEWS BULLETIN & ENGINEERING L T P C.U. Course Code: MA (J&MC) 301 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with the focuses on the basic principles of writing news and information for TV, Podcasts, and Livestreaming. Basics of television news and broadcast style will be discussed and practiced. Emphasis is placed on the fundamentals of television studio production. Production and direction of multi-camera studio television programs, as well as, field packages and multi-camera field direction will be covered. This course provides a bridge between production and engineering. It emphasizes the importance of understanding technical processes as they apply to creative decisions. Students will learn how video cameras make pictures, how light and lighting instruments affect aesthetics, how edit systems function, how audio signals are created and how to plan and design facilities.

Course Objectives: This course is designed to provide a better understanding of the writing & production for tv: news bulletin & eng. Each student will enable themselves: 1. To understand the basic principles of TV content production, art and skills for TV News 2. To understand many steps of producing and directing for TV News 3. To understand will gain knowledge of the Video Production exercises done during the previous semester 4. To understand will have practical experience of working at all the three stages of production 5. To understand of the documentaries, feature and presentation Style

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Describe the basic principles of television content production. CO2: Discuss the main stages of TV production. CO3: Explain the production process of different news programs. CO4: Describe the role of different people involved in the content production in a TV news channel. CO5: Explain the many TV programs like documentaries, feature and presentation Style

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit-1: TV NEWSROOMS SETUP Hierarchy of a TV Newsroom Set Up, Television Personnel – Role and Responsibility, News Flow: From the field to going on-air, Professional terminology

Unit-2: WRITING PROCESS Body, Elements and Formats of TV Script, Writing for News, Writing for programs

Unit-3: DOCUMENTRIES, FEATURE AND PRESENTATION STYLE TV News Documentaries: Types, Feature and Presentation Style, Writing News Documentaries, TV News Features: Types, Feature and Presentation Style, Writing News features, Writing Practice, Editing News Copy

Unit-4: PROGRAM PACKAGING Dumping and Selecting Bytes, Visual and Background Score, Recording Voiceovers, Final Packaging of the Program, Video Editing Practice

Unit-5: STRUCTURE OF TV NEWSROOM Reporters/Correspondents, News bureau/Assignment desk, Production team, Studio team, Anchors/Guests, Transmission team, Electronic News Gathering: Two minutes, News Bulletin: 12-15 minutes

Text Book(s):  Television Production by Ralph Donald & Thomas Spann  Practical Recording Techniques (Fourth Edition) by Bartett & Barlett  Writing for TV, Radio & New Media by Robert L Hilliard  Padgaonkar, L., & Singh, S. (Eds.). (2012). Making News, Breaking News, Westland.  Schroeder, A. (2009). Writing and producing television news: from newsroom to air. New York: Oxford University Press.

Reference:  Briggs, Mark, Journalism Next: A Practical Guide to Digital Reporting and Publishing, Sage  Zettl, H. (2011). Television production handbook. Cengage Learning.  Lezzi, Frank; Understanding Television Production; Pearson Education  Belavadi, Vasuki; Video production; Oxford University Press  Tyrrell, Robert; The Work of a Television Journalist; Focal Press Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: MEDIA ORGANIZATION AND MANAGEMENT L T P C.U. Course Code: MA (J&MC) 302 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with the focuses on the basic principles of Media Management Media Management is designed to provide students with detailed insight into the structures, management, processes, economics of and controversies surrounding the electronic media industries. The course will be valuable as a part of career preparation for students interested in working in broadcasting and related industries such as advertising, media sales and public relations.

Course Objectives: This course is designed to provide a better understanding of the media organization and management. Each student will enable themselves: 1. To provide knowledge of organizational and economic structures of the major electronic media. 2. To develop in-depth understanding programming methods and strategies used in media industries. 3. To introduce and enhance understanding purposes and activities of most aspects of media organizations including advertising, production and programming. 4. To introduce and enhance understanding controversies and issues affecting electronic media. 5. To develop in-depth understanding convergence, new technologies, and their impact on the electronic media landscape, legal, ethical and other regulatory challenges facing the electronic media.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To understand will be able to organizational and economic structures of the major electronic media industries. CO2: To understand will be able to programming methods and strategies used in media industries. CO3: To understand will be able to purposes and activities of most aspects of media organizations including advertising, production and programming. CO4: To understand will be able to controversies and issues affecting electronic media organizations. CO5: To understand will be able to new technologies, and their impact on the electronic media landscape, legal, ethical and other regulatory challenges facing the electronic media. Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit-1: MANAGEMENT - FUNCTIONS AND PRINCIPLES Management: Definition, Need and Principles, Management Functions: Planning, Organizing, Directing, Staffing, And Controlling and Coordination, Management: Responsibility, Authority and Accountability, Leadership: Importance, Needs and Types

Unit-2: MEDIA ORGANIZATION - STRUCTURE AND FUNCTIONS Media Organization: Meaning, Structure and Importance, Ownership Patterns of Media Organizations, Cross Media Ownership and Conglomerates: Case Studies of Times Group and Reliance Communication, FDI in Indian Media and Entertainment Industry

Unit-3: MANAGING MEDIA ORGANIZATIONS AND START UPS Establishing a Media Organization or Start Up: Steps Involved, Human Resource Management: Roles and Responsibilities, Communication of team spirit, Methods of Revenue Generation by Media Organizations and Start Ups, Managing Cost and Revenue Relationship

Unit-4: MEDIA MARKETING AND ENTREPRENEURSHIP Media Marketing- Editorial Advertisement, Marketing, Financial, Distribution, Technical &Printing and Stock Management, Marketing Media Products, Media Business: Innovation and Entrepreneurship, Media Entrepreneurship and its Challenges, Emerging Trends in Entertainment and Media Industry

Text Book(s):  Albarran, A. B., Chan-Olmsted, S. M., & Wirth, M. O. (2006). Handbook of Media Management and Economics. Mahwah, NJ: L. Erlbaum Associates.  Alexander, A. (2004). Media Economics: Theory and Practice. Mahwah, NJ: Lawrence Erlbaum.  Doyle, G. (2011). Understanding Media Economics. London: Sage Publication

Reference:  Herrick, D. F. (2003). Media Management in the age of Giants: Business Dynamics of Journalism. Ames: Iowa State Press.  Kotler, P. (2003). Marketing Management. Upper Saddle River, New Jersey’s: Prentice Hall.  Mass Media in India 1994-95. (1995). New Delhi: Publications Division, Ministry of Information and Broadcasting, Government of India

Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: COMMUNICATION RESEARCH L T P C.U. Course Code: MA (J&MC) 303 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with the focuses on the basic principles of social research which also apply to research on mass media. This includes theories of media power as well as hypothesis, variables and level of measurement. The many different between qualitative and quantitative methods are discussed as are proper questionnaire wording. Communication research is of theoretical and application value. Communication through media effects research in particular has played a stellar role in the formulation and revision of communication theories. Some such theories include the ‘magic bullet theory, the selective exposure theory, the agenda setting theory, the uses and gratification theory, the theory of spiral of silence, and cultivation theory.

Course Objectives: This course is designed to provide a better understanding of the Media Research. Each student will enable themselves: 1. To develop in-depth understanding about communication research and its background. 2. To provide knowledge on methodological concepts of media and communication research. 3. To introduce and enhance understanding about tools, techniques & methods of communication research. 4. To develop analytical and evaluative thinking for communication research. 5. To develop capacity for conducting research in media industry.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To understand will be able to demonstrate research skills. CO2: To understand students will have enhancement of knowledge of research approach, methods, tools and reports. CO3: To understand students will demonstrate thorough understanding of application of research in media industries. CO4: To understand students will be able to use significance of computers and digital media in research. CO5: To understand they will be competent to conduct research in media sector.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit-1: INTRODUCTION TO RESEARCH Research: Meaning, Definition and Objectives, Types of Research, Approaches to Research: Qualitative and Quantitative, Media Research: Meaning and Scope

Unit-2: SURVEY IN MEDIA RESEARCH Survey, Public Opinion Surveys, TRPs, TeleWeb Survey, Readership Survey & IRS, and Election Related Survey: Opinion Poll and Exit Poll, Media Research Agencies: BARC, ABC, MAP, RAM

Unit-3: RESEARCH DESIGN Research Design: Meaning and different Types, Hypotheses/Research Questions, Research Methods: Survey, Content Analysis and Case Study, Sampling & Selecting a sample, Types of sampling: Probability and Non- Probability, Data Collection Tools: Primary and Secondary, Observation, Interview, Questionnaire/Schedule, FGD

Unit-4: DATA ANALYSIS AND REPORT WRITING Processing of Data: Editing, Coding, Classification, Tabulation, Measures of Central Tendency: Mean, Median and Mode, Analysis and Interpretation of Data, Report Writing/ Abstract/ Proposal/Synopsis

Text Book(s):  Bertrand, I., & Hughes, P. (2005). Media Research Methods: Audiences, Institutions, Texts. New York: Palgrave Macmillan.  Guthrie, G. (2012). Basic Research Methods: An entry to Social Science Research. Los Angeles: Sage Publications  Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New Delhi: New Age International (P).  Wimmer, R. D., & Dominick, J. R. (2014). Mass Media Research an Introduction. Andover : Wadsworth, Cengage Learning. Reference:  Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New Delhi: New Age International (P).  Wimmer, R. D., & Dominick, J. R. (2014). Mass Media Research an Introduction. Andover : Wadsworth, Cengage Learning.  R. Kumar: Research Methodology: A step by Step Guide for Beginners  www.cles.org.uk/Research Methods Handbook  www.isites.harvard.edu/ Research Methods

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: VIDEO CAMERA, LIGHTS & SOUND L T P C.U. Course Code: MA (J&MC) 304 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with the Camera person is an eye of the Film Director. He is the most crucial component in the production team after the Director. With the Video Camera we can enter into most of the no entry zones, come close to celebrities often visit new places, travel around world at producer's cost and enjoy maximum adventure in life. Training starts with inputs on photography, Indoor & outdoor shooting practice and exposure to different professional Video Camera. Working with creative lighting is integral part of the course. Students develop their knowledge and skill, step by step while working on different Projects and Assignments.

Course Objectives: This course is designed to provide a better understanding of the Video Camera, Light & Sound. Each student will enable themselves: 1. To learn about Video camera and Types of video camera 2. To learn about Different types of shots, camera movements 3. To know Different types of lenses and their application 4. To learn basics of Lights and lighting, Types of microphones, use of audio mixers for recording & editing of sound 5. To learn about the Different types of lights and the Use of filters & reflectors

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To understand the nature of Video Camera. CO2: To understand about different shots, camera and movements. CO3: To understand various types of lenses and their application. CO4: To understand the different types of lights and reflectors. CO5: To understand the microphones and its uses.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit-1: INTRODUCTION TO VIDEO CAMERA Introduction to Video Camera, Parts and their Functions, Types of Video Camera, Equipment and Accessories, Broadcast Standards, Lenses & Filters: Types and Functions, Camera Control and Adjustment: Aperture Control ,Depth of Field, Depth of Focus, Focal Length.

Unit-2: COMPOSITION AND TYPES OF SHOTS Types of Shots, Camera Angles, Camera Movements, Rules of Composition

Unit-3: LIGHTING Light and its Properties, Different types of Lights, Other tools used in Lighting: Diffusers, Reflectors, Cutters and Gels, Basic Lighting Techniques,

Unit-4: SOUND Audio Elements in Video Programs: Lip Synchronized Sound, Voice Over, Music, Ambience & Sound Effects, Use of Microphones, Audio Mixers for Recording, Audio Control and Adjustment in Video Camera: Audio Level & Audio Channel, In-camera Editing and File Formats

Unit-5: CAMERA, LIGHTING & SOUND Operate and handle video camera: White Balancing, Exposure, Depth of Field, Filters (External and Internal), Camera mounts, composition, continuity of shots and camera movements, Use different types of lights (Indoor and Outdoor) for videography, Use of filters, reflectors and gels, Audio Control and audio adjustment in video camera: audio levels and audio channels, Use of different types of microphones for indoor and location video recordings, Final Product: Produce a Public Service Message (up to 1 minute) using in-cam editing technique

Text Book(s):  Belavadi, V. (2013). Video Production. New Delhi: Oxford University Press.  Donald, R., & Spann, T. (2000). Fundamentals of Television Production. Wiley.  Millerson, G. (1999). The Technique of Television Production. London: Focal Press.  Zettl, H. (2005). Television Production Handbook,Cengage Learning.

Reference:  Millerson, G. (1999). The Technique of Television Production. London: Focal Press.  Zettl, H. (2005). Television Production Handbook,Cengage Learning.  www.mediacollege.com/video/camera/tutorials

Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

Course Title: COMMUNICATION RESEARCH LAB L T P C.U. Course Code: MA (J&MC) 305 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with the focuses on the basic principle of communication research lab which also apply to research on mass media. This includes theories of media power as well as hypothesis, variables and level of measurement. The many different between qualitative and quantitative methods are discussed as are proper questionnaire wording. Communication research is of theoretical and application value. Media effects research in particular has played a stellar role in the formulation and revision of communication theories. Some such theories include the ‘magic bullet theory, the selective exposure theory, the agenda setting theory, the uses and gratification theory, the theory of spiral of silence, and cultivation theory. Besides adding to theories, communication research provides functional inputs to communication and media industry.

Course Objectives: This course is designed to provide a better understanding of the New Media. Each student will enable themselves: 1. To train the students in identifying Research Gap. 2. To train the students in collecting Data. 3. To apprise the students with graphical representation of Data. 4. To plan, design and implement different media release for the launch of a product/service /idea 5. To demonstrate proficiency of skills to design and manage a PR pitch and campaign

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Understand to able to become research oriented and inculcate scientific temper. CO2: Understand to able to become conversant with format of a long Report. CO3: Understand to able to analyse data and make inferences. CO4: Understand to able to research plan and design, CO5: Understand to able Write a research report and draw a conclusion on the research conducted, Write bibliography and references according to APA style format

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

List of Experiments: 1. Pre-test/Evaluate a print, audio, video and online ad program 2. Using any of the research technique the student will conduct media research culminating into hard and soft copies of the report. A media research will have to be conducted by the student who will prepare the report based on the following steps: a. Selection of a research topic b. Write Research Proposal/ Abstract/ Synopsis

47 c. Introduction to the topic d. Formulate the research problem e. Significance of the study f. Set the objectives and hypothesis of the research g. Review of literature h. Application of methods and tools for data collection i. Data tabulation and analysis j. Write a research report and draw a conclusion on the research conducted k. Write bibliography and references according to APA style format

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO4 L S S W Q M R W ESL W

Note: CIA can have more components depending on the nature of the course. The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

Course Title: PHOTOSHOP & ADOBE PREMIER PRO L T P C.U. Course Code: MA (J&MC) 306 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of designed to teach you everything you need to know to make full use of Adobe Photoshop. Adobe Photoshop is a complex graphics and image editing software and paint program. It has become a mainstay with graphics designers, professional photographers, and even hobbyists to edit graphics as well as create and manipulate images. Adobe Premiere Pro is a video editing program that is part of the Adobe Creative Cloud software collection, as well as Adobe CS6 – or Adobe Creative Suite. Premiere Pro is used to edit videos, including movies, and is quickly becoming the go-to program for filmmakers all over the world, both amateur and pro.

Course Objectives: This course is designed to provide a better understanding of the Photoshop & Adobe Premier Pro. Each student will enable themselves: 1. Apply knowledge gained of photo editing software in design and layout 2. Demonstrate proficiency of skills in designing and creating layouts using page layout software for main stream media 3. Apply knowledge gained of Adobe Premier Pro video editing software 4. To understand as a professionally editor like as being work in media houses/news channel 5. To understand Adobe Premier Pro

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1. Gain knowledge about the origin and historical background of photography and Adobe Premier Pro & its significance CO2. Identify and handle different kinds of photographic & Adobe Premier Pro Tools. CO3. Understand and apply different concept of exposure and composition to different fields of Photography and Video Editing. CO4. Demonstrate the knowledge and learning towards news photography as a photojournalist CO5: Demonstrate the knowledge and learning towards Adobe Premier Pro

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit – 1: PHOTOSHOP 1. How to use Photoshop CS4 2. Photoshop Basics – Tools and Panels try all tools on images 3. Working with Layers Creating multiple layers for one image 4. Working with Images taken from mobile, camera etc.

5. Channels and Masks Adding effects to the images and masking parts of the image 6. Retouching Using retouching tools, blur, masks, dodge and burn 7. Selection and Cut outs Cutting out objects or people from the images and placing them on other backgrounds 8. Photo Manipulation cutting out, placing on new backgrounds, adding appropriate shadows and lightning effects to the image, creating new concepts of the images

Unit – 2: ADOBE PREMIER PRO 1. Navigate Premiere Pro 2. Create and open projects 3. Work with files 4. Import media into Premiere Pro 5. Organize your media once it’s imported 6. Use the Timeline for video and audio tracks

Text Book(s):  Mukherjee, D.P.; Fundamentals of Computer Graphics and Multimedia; Pearson Education  Sarkar, Narendra Nath; Art and Print Production; Oxford University Press  Morioka, Adams; Color Design Workbook; Rockport Publisher  Bringhurst, Robert; The Elements of Typographic Style; Hartley & Marks Publishers  Coburn, Foster D.; Corel Draw; McGraw Hill  Adobe; Adobe Photoshop; Techmedia Publications  Shaughnessy, Adrian; Beirut, Michael; Graphic Design: A User’s Manual; Laurence King Publishing Ltd.  Lupton, Ellen; Philips, Jennifer Cole; Graphic Design: The New Basics; Princeton Architectural Press.

Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam S M W (T) ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: Science of being for effective communication L T P C.U.

2 1 1 0 Course Code: MA (J&MC) 307

Pre-requisites: MA (J&MC) 207

Faculty: Dr. Mudita Agarwal & Mr. Gaurav Thakur

Course Description: The course lays the groundwork for understanding the nature of life and living. It explains that life is dynamic, not static and the purpose of life is the expansion of happiness which can be attained through the process of Cosmic Evolution. This course enable the students to understand what others want, respond strategically to their wants and needs, craft convincing and clear messages, and develop the critical communication skills you need to get ahead in business and in life.

Course Objectives: The objective of this course is to make them aware of the importance of “Self” through the scientifically proven technique which empowers them to perform action in spontaneity. Also this course will bring the very important aspect of mindful listening by which they can capitalize on their constructive communication and demonstrate the ability to be self-aware.

Course Outcomes (COs): At the end of this course students will be able to:

CO1: Define the basis of all living and understand the value of relative and absolute life. CO2: Discuss about communication in various facets which involves scientific studies on effortless communication. CO3: Classify listening skills in the light of consciousness which enables them to imbibe the important aspect of mindful listening which is integral part of communication. CO4: Demonstrate critical and innovative thinking, displaying an understanding of opportunity in the field of communication CO5: List the important factors which enable the students to amplify their listening skill by undergoing into the depth of their own consciousness

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S CO 5 M W S S

Course Contents: SEMESTER III

Unit - 1: Science of Being  Being, the basis of all Living  Being, the Absolute and the Relative  How to contact and live Being

Unit - 2: Effortless Communication: Frictionless flow of Information  What is Communication  Keys to effective communication  Consciousness as the basis of the Spontaneous Right Communication  Overview of Scientific Studies on Effortless Communication

Unit – 3: Listening Skills  Listening as a process for Self-Regulation  Classification of Listening based on Conscious thinking  Purpose of Listening pertaining to expand Knowledge  Barriers and Measures to Mindful Listening  Listening is an important skill to enhance empathetic conversation

Unit - 4: Enrichment of Experiences III  Advance Lectures on the Transcendental Meditation Program  Follow-up Sessions and Group Checkings  Personal Checkings

Text Book (s):  Yogi.M. Maharishi. (1963). Science of Being and Art of Living. Plume; Reissue edition.  Rosenthal Norman. (2016).Super Mind: How to Boost Performance and Live a Richer and Happier Life through Transcendental Meditation. Tarcher Perigee  Angelo Gabriel. (2014). The 7 Effective Communication Skills: How to Be a Better Communicator Now. Createspace Independent

References:  Strahan, J., Fogarty, G.J., Machin, A.M. (2005). Predicting performance on a situational judgement test: The role of communication skills, listening skills, and expertise. Proceedings of the 40 Annual Conference of the Australian Psychological Society, pp. 323-327, Sydney, Australia. Assessment Scheme:

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30

Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 CO5 AC 1 X X X X X AC 2 X X X X AC 3 X X AC 4 X X AC 5 X X X X X

Details of Projects/Activities

Effective Listening Activity

Communication Game Balloon Activity listening skills Before the start of the activity (These instructions will be given)  The students will be given the flat balloons to blow up and tie the knot.  They will be instructed to protect their own balloon  The Instructor will give them only 1 min to save their balloons  Whosoever remains last with their balloons safe and intact he/she will win the activity

Learning from this game During the activity of 1 min usually students tend to burst the balloons of others to protect their own. They were only instructed to save their balloon but due to passive listening instead they start bursting balloons of team mates and create mess. The goal is not to burst any balloons of your fellow participants but just keep standing still with their own balloon and by this whole class can be the winner. Knowledge: This activity teaches to be a mindful listener because if everybody listen carefully and imbibe this knowledge in themselves they can be relieved from any suffering in near future. Another learning from this activity based class: When life becomes hard and uncertain, then listen to the voice of your inner consciousness to boost resilience and build persistence.

Human Tic-Tac-Toe

 Line three rows of three chairs like a tic tac toe board.  Divide the group into two teams of nine students on each side, one is noughts and the other is crosses  Give them each numbers starting at one and so on, so that each team has one of each number.  Have a team on each side of the chairs.  Have someone or yourself call out a number.  The two people with that number race to the chairs and take a seat. It is a race between the each member of each team to get a seat and make their X or O first.  Whichever one gets there first gets to stay  Keep calling numbers until a team lines up three people from their team in a row.

Learning: God has bestowed upon everyone enormous opportunities to grow and evolve. It is our responsibility to recognize them, grab them and then act on them sensibly. Keep that in mind to avoid missing opportunity’s knock. So go ahead, grab the opportunity, step up to the challenges, hurdles and obstacles and add more meaning and value to life.

Protect the Self In this activity 4 individual will participate and there can be multiple groups like this  2 person will be defender  1 person will be attacker  1 person will be protectee

How to begin this activity? The two defenders and the protectee hold hands of each other and the attacker from outside has to touch the protectee to win the game, simultaneously defenders defends him for about 2 minutes so that they can win the game.

Learning There are no winners and losers in the game. The real teaching of this activity is that the protectee is your “Self” and the defenders are considered to be meditation and good habits in your life and attacker is nothing but the problems encountered. The problems can only be eliminated by making your defense system vigorous and powerful by regular practice of meditation, concurrently when your defense is not strong problems can travel to the nerves.

Video testimonials: Students have to give video testimonials of their learning and what they like in this subject along with suggestions so that we can inculcate those feasible ideas in our teaching methodology Video shall be of minimum 2 minutes.

Sl. Topic Learnt in Class How I applied it during My Remarks No. or Practice of TM project/ field practice/ Understanding Outbound visit 1. 2.

Outbound Visit/ Activity:

Class Participation: Student’s participation in practice Sessions: 10 Marks

S.No Rubrics for Practice Sessions Marks 1 Student regularly attends the practice session once a 2 day

2 Student regularly attends the practice session twice a 4 day

3 Student attends the session regularly but does not 6 initiate contribution & needs instructor to solicit input.

4 Student’s comments are constructive, with signs of 8 insight and relevant to discussion

5 Student listens attentively and hears what others say 10 and contributes to the learning and knowledge.

Student’s participation in the Theory Classes: 10 Marks

S.No Rubrics for Theory Sessions Marks 1 Student regularly attends the class but is quite 2 disruptive

2 Student attends the class but does not listen to others, 4 both in groups and in class

3 Student attends the class with some participation 6

4 Student attends the class proactively and contributes to 8 the class

5 Student attends the class proactively, consistently and 10 add value to the learning

Other Details:

Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.

MA (J&MC) Fourth Semester

Sl. Course Course CIA ESE No. Category Code Course Title L-T-P Marks Marks Total Credit MA(J&M) NEWS COLLECTION, WRITING AND 1 4-0-0 30 70 100 4 401 EDITING MA(J&M) LANGUAGE, TRANSLATION AND 2 4-0-0 30 70 100 4 Core Courses 402 MEDIA: FORM AND INTERRELATION MA(J&M) MEDIA SOCIALOGY 4-0-0 30 70 100 4 3 403 MA(J&MC) INTERNATIONAL & INTERCULTURAL 4 4-0-0 30 70 100 4 404 COMMUNICATION Practical/Lab MA(J&MC) FINAL PROJECT AND 5 0-0-2 30 70 100 1 405 COMPREHENSIVE VIVA MA(J&MC) EDUCATIONAL TOUR 6 0-0-2 30 70 100 1 406 TOTAL 180 420 600 18

Qualifying Non-Credit Courses Self- Development courses/ MA(J&MC) SoC -4 2-1-1 70 30 100 3 7 Science for 407 Consciousness (SOC)

TEACHING-LEARNING PLAN

Course Title: NEWS COLLECTION, WRITING AND EDITING L T P C.U. Course Code: MA (J&MC) 401 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with core skills of news judgment, news writing, basic reporting and editing, feature writing, law and ethics and covering news from diverse communities. The emphasis is on basic news reporting and writing skills that you will find necessary for any career in journalism. The only way to acquire these skills is by practice, so you will write a lot this paper.

Course Objectives: This course is designed to provide a better understanding of the News Collection, Writing and Editing. Each student will enable themselves: 1. To understand the ethical foundations of the news collection, writing and editing values, including the importance of diversity. 2. To understand and be able to write different types of leads. 3. To be able to write a basic news story of eight to 10 paragraphs and be able to meet deadlines. 4. To be able to write a short feature story, using appropriate description, detail and quotes. 5. To be able to find appropriate and diverse news sources, interview them and build the research necessary for strong news stories.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To explain and able to the ethical foundations of the news collection, writing and editing values, including the importance of diversity. CO2: To explain and able to write different types of leads. CO3: To explain and able to write a basic news story deadlines. CO4: To explain and able to write a short feature story, using appropriate description, detail and quotes. CO5: To explain and able to find appropriate and diverse news sources & interview story.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit-1: News collection in printed medium News: Meaning, Definition, Elements and Types, Main source of news, Principles of Reporting, Reporting Type, Responsibilities and challenges of the reporter

Unit-2: Print media writing News Writing: Meaning, Elements, Process and Types, Editorial Writing and Foreword, Releases, reviews, columns, reports and story presentations, Feature: Writing and Type, Letter to the Editor and Feedback

Unit-3: Editing art and importance Editing Art: Concept, Theory and Form, Format, composition and functioning of editorial department, Editing Arts: Newspaper, Magazine, Special Issue and News Committee, Title structure, photo editing and cartoons, Proof reading, scanning, Variety of printing frames

Unit-4: NEWSPAPER: PAGE DESIGN AND LAYOUT DESIGN Meaning of page decoration, Page decoration elements, Newspaper Page Design & Technology, Newspaper structure (layout), Newspaper: Dummy

Unit-5: MAGAZINE: PAGE DESIGN & LAYOUT DESIGN Page decoration: Principles and Format, Linear Decoration (Linear), Color, Design, Inter space, Tones and Textures, Tones and Textures

Text Book(s):  Harrower, Tim; Inside Reporting; McGraw Hill  Cottle, Simon; Media Organization and Production; Sage Publication  Manning, Paul; News and News Sources: A Critical Introduction; Sage Publication  Bloom, Stephen G.; Inside the Writer’s Mind: Writing Narrative Journalism; Wiley Publication  Harcup, Tony; Journalism: Principles and Practice; Sage Publication

Reference:  Sterling, Christopher H.; Encyclopedia of Journalism; Sage Publication  Paul, Pricilla ; Handbook of Print Journalism : Lulu Publication  Lorenz, Alfred Lawrence ; Vivian John ; News Reporting and Writing; Pearson Education.

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

Course Title: LANGUAGE, TRANSLATION AND MEDIA: FORM AND INTERRELATION L T P C.U. Course Code: MA (J&MC) 402 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with language, translation and media: form and interrelation is a field of study that deals with the theory, description, and application of translation. Translation enables effective communication between people around the world. Because it examines translation both as an interlingual transfer, and as an intercultural communication, Translation Studies can also be described as an inter-discipline which touches on other diverse fields of knowledge, including comparative literature, cultural studies, gender studies, computer science, history, linguistics, philosophy, rhetoric, and semiotics. Effective, efficient, and empathetic translation requires highly skilled practitioners.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit-1: LANGUAGE: NATURE AND PERSPECTIVES Language: Nature, concept and nature, Communication, Society and Language, Globalization and Language, Existence and interdiction of language

Unit-2: SOCIETY, MASS MEDIA AND LANGUAGE Language: Social and cultural aspects, Mass media: Language and format, Media language and grammar, Media language and applications, Mass media and contemporary language: Practices and challenges

Unit-3: TRANSLATION THEORY Translation: concept and design, Translation Need and Process, Translation and interrelationship of language, Modern technology of translation, Translation Review and Evaluation

Unit-4: MASS MEDIA: TRANSLATION AND USE Translation applications in mass media, Translation process and translator in media, Translation editing technique, Dubbing and subtitling, Translation problems in mass media

Unit-5: MASS MEDIA LANGUAGE AND TRANSLATION Language and translation of the printed medium, Cinema language and translation, Radio language and translation, Television language and translation, New Media Language and Translation

Text Book(s):  Lev Manovich, The Language of New Media, MIT Press, Cambridge: England 2002  Radan Martinec and Theo Van Leeuwen. The Language of New Media Design: Theory and PracticeRotledge2009  Crispin Thurlow, Kristine Mroczek, Digital Discourse: Language in the New Media, Oxford UP2011  Matthew Fuller. Software Studies: A Lexicon MIT Press Cambridge: London2006

Reference:  Chris Atton, Alternative Media, Sage, 2002  Linda Jean Kenix Alternative and Mainstream Media: The converging spectrum, BloomsburyAcademic.2011  Bailey, Olga, Cammaerts, Bart, Carpentier, NicoUnderstanding Alternative Media, Open University Press, McGraw Hill 2007

Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN Course Title: MEDIA SOCIOLOGY L T P C.U. Course Code: MA (J&MC) 403 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with an introduction to the study of media and mediated communication from a sociological perspective, focusing on the societal role and importance of traditional and new media. It introduces central theories, concepts and methods for researching the relationship between media and society. In today's society, the media are among the most central social institutions. Most of what we know about our world do we know from the media. Mediated communication is central in many societal areas, for example politics, economy, and culture, people’s working and private life. Understanding, explaining and critically reflecting on current social developments thus requires an understanding of the role of the media in our society.

Course Objectives: This course is designed to provide a better understanding of the Media Sociology. Each student will enable themselves: 1. Describe the structure of the Indian and global media, and how the structure affects the content of the media 2. Identify the basic functions of the media in modern society, and describe the role of the media in democratic societies 3. Explain how the structure and functions of the media have changed over the years, and how these changes have influenced society 4. Describe how the media relates to power structures in society, and what interests the media represent in given situations 5. Critically evaluate the content of a media product, and draw inferences about its manifest and latent meaning

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Achieve a basic introduction in, an understanding and an overview of central theories and concepts in the sociology of media. CO2: Achieve knowledge of different sociological approaches to the study of the role of media in society (both theoretically and methodologically). CO3: Achieve knowledge of different topics and developments currently discussed in media sociology. CO4: Connect current events and developments related to the media to central theories and concepts in the sociology of media. CO5: Understand, explain and critically reflect on current events and developments related to the media with help of theories and concepts in media sociology.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit-1: MASS MEDIA AS A SOCIAL INSTITUTION Media for social communication, media relation with other social Institutions, As ideological apparatus, media and politics in India, An evaluative discourse of political role of media in post- Independence India

Unit-2: MEDIA AND SOCIAL ISSUES AND MOVEMENTS Racism, inequality and subjugation, Media and feminist movements A critique of Indian movements, Media and youth Impact, uses, peer group influence, need for counseling, issues and case studies, Media and juvenile delinquency, Mediated deviancy, media and violence, mediated crimes, trial by media, concept of pluralistic ignorance, Media and national integration, Assessment of promotional campaigns, case studies, Media and religious communication in Indian context, Treatment and promotion of secularism

Unit-3: MEDIATED STEREOTYPES Media portrayal of women, issues of empowerment, Gandhian perspective, recent media campaigns, Literacy, health, nutrition, cleanliness, pure water and power

Unit-4: MEDIA CONTENT AS A PRODUCT Manufacturing of consent, media as asynchronous filters, Producers of flak- arguments of Chomsky and Herman, Moral panics, media as tools of national and international propaganda, Misinformation and disinformation campaigns

 Noam Chomsky. 2002. Media Control: The Spectacular Achievements of Propaganda. Second Edition. Open Media Series/Seven Stories Press, New York. ISBN: 1583225366.  David R. Croteau and William Hoynes. 2002. Media/Society: Industries, Images, and Audiences. Third Edition. Sage Publications, Thousand Oaks, CA. ISBN: 9780761987734.  Jean Kilbourne. 2000. Can't Buy My Love: How Advertising Changes the Way We Think and Feel. Free Press, New York. ISBN: 0684866005

Reference:  Artz, L., & Kamalipour, Y. R. (2003). The Globalization of Corporate Media Hegemony. Albany: State University of New York Press.  Herman, E. S., &McChesney, R. W. (1997). The Global Media: The New Missionaries of Corporate Capitalism. London: Cassell.  Merrill, J. C., & S., D. B. (2003). Global Journalism: Topical issues and Media Systems. Stellenbosch: US Printers.

Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70%

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M

Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: INTERNATIONAL & INTERCULTURAL COMMUNICATION L T P C.U. Course Code: MA (J&MC) 404 4 0 0 4

Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with an International & Intercultural Communication to the global era has stimulated transnational cultural flows of people, practices and products, and local cultural complexities that were inconceivable even a generation ago. Nowadays, it is necessary to function effectively in culturally-diverse contexts ranging from organizations and workplaces, to neighborhoods' and cities, and to societies and regions. As a consequence, intercultural awareness and communication skills are an advantage in many areas of employment.

Course Objectives: This course is designed to provide a better understanding of the International & Intercultural Communication. Each student will enable themselves: 1. Define and identify elements of interpersonal communication, culture, cultural systems, and global communication; 2. Compare and contrast cultures’ values, beliefs, perceptions, and communication styles; 3. Recognize negative perception: racism, prejudice, negative stereotyping, and ethnocentrism; 4. Recognize and identify co-cultures; Understand cultural and global flow of information. 5. Analyze intercultural interactions and evaluate situations using intercultural communication skills;

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To understand and able to conceptual foundation for their developing understandings of intercultural communication as a phenomenon, as an area of study, as an area of personal activity, and as an area of training and professional practice; CO2: To understand and able to engage critically with the default ‘large culture’ approach to culture, cultural difference and intercultural communication; CO3: To understand and able to reflect systematically on their own cultural identities, background, and cultural and intercultural experiences; CO4: To understand and able to consider the implications of intercultural theorizing for real world contexts of one sort or another (e.g. professional, academic, national, personal). CO5: To understand and able to process of international communication & civilization and internationalizing media and international organization

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

Course Contents:

Unit-1: CONCEPTS AND DEFINITIONS: CULTURE AND CIVILIZATION Concepts and Definitions: Culture and Civilization, Intercultural Communication, Human Communication, Identities; Socio-linguistic exchange, Ethos and Values, Subcultures- Religious and Spiritual discourses, Global culture

Unit-2: WORLD SYSTEM AND MIGRATION Theoretical backdrop of Intercultural Communication Inter-region Migration, World Capitalistic System, Clash of Civilizations, Culture shock, Melting pot, Composite culture, East-West parallelism, Indian diversity

Unit-3: PROCESS OF INTERCULTURAL COMMUNICATION AND CIVILIZATION Process of Intercultural Communication Cultural negotiations, Understanding similarities and differences in cultures Experiencing with empathy, Cultural Acquisition and Blending, Skills of adaptation

Unit-4: INTERNATIONALIZING MEDIA AND INTERNATIONAL ORGANIZATION Facilitating Factors and Barriers of Intercultural Communication, Facilitating Factors: Globalization , Internationalizing Media, UNESCO Activities, Colonialism, Great Literature, Business pressures and interests, Restricting Forces: Civilization and Ethnic Clashes, Social Prejudices and Stereotypes Identity preservation, Fundamentalism, Food culture Text Book(s):  Readings Edwin R. et al. Specifications of Intercultural Communication: A Reader (Cengage Learning, 2014)  Hutington, S.The Clash of Civilizations and the Remaking of World Order (Penguin, 1997)  James W. CareyCommunication as Culture: Essays on Media and Society (Psychology Press, 1989) Reference:  Martin, J.N. & Nakayama, T.K. (2002). Readings in Intercultural Communication. Experiences and contexts (McGraw- Hill, 2001)  Samovar, Porter, Understanding Intercultural Communication: The Working Principles (2009).  Thombre, A, Ramesh N. Rao Specifications of Intercultural Communication : The Indian Context (SAGE Publications India Pvt Ltd, 2015) Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5%  Sessional Examination (T): 20%  End Semester Examination (ESE): 70% Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development)

Course Title: FINAL PROJECT AND COMPREHENSIVE VIVA L T P C.U. Course Code: MA (J&MC) 405 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable.

Course Description: The course is designed to discuss all aspects of any Communication along with the focuses on the Final Project and Comprehensive Viva is an integral part of the academic curriculum. For the successful completion of the MA (J&MC) program, students are required to undergo Final Project and Comprehensive Viva as per the prescribed format and duration. The Final Project and Comprehensive Viva is supposed to be an extensive piece of professional work wherein the students provide specific expertise in their field of specialization. Students can choose to undertake the project either with an organization or can carry out a project independently.

Course Objectives: This course is designed to provide a better understanding of the New Media. Each student will enable themselves: 1. To work & gain knowledge of real time media skills. 2. To explore the various functional areas and analyze how theoretical concepts taught are applied in real life situations. 3. To explore and enable the students to explore an industry/organization, build a relationship with a prospective employer, or simply hone their skills in a familiar field. 4. To analyze best practices, system, processes and procedures of each field of media industry. 5. To develop skills in report writing through the production of TV and Radio programs, advertisement production, tabloid, run media research and PR campaign and presentation and draw lessons vis-à-vis media industry.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Understand & able to doing work in media oriented industry. CO2: Understand & able to became research oriented work. CO3: Understand & able to basic practically knowledge of the media application. CO4: Develop and execute creative idea on a structured topic of New Media, PR plan and Ad design etc. CO5: Understand & able to prepare a project on a single topic related among print, electronic, new media, research, public relations, advertisement and event management etc.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

List of Experiments: 1. Research (A report of around 15-30 pages) 2. TV Program (Interview/Debate/Discussion/Documentary/Drama/Talk shows etc.) 3. Radio Program (Chat/Interview/Debate/Discussion/Documentary/Drama etc.) 4. Advertisement in TV/Radio/Print

5. Tabloid of 4 pages of size 11x17 6. PR Campaign 7. Ad Campaign 8. Organize an Event based on the project. 9. Website containing all the above items showing convergence of media.

Text Book(s):  Belavadi, V. (2013). Video Production. New Delhi: Oxford University Press.  Donald, R., & Spann, T. (2000). Fundamentals of Television Production. Wiley.  Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New Delhi: New Age International (P).  Wimmer, R. D., & Dominick, J. R. (2014). Mass Media Research an Introduction. Andover : Wadsworth, Cengage Learning.  Practical Recording Techniques (Fourth Edition) by Bartett & Barlett  Writing for TV, Radio & New Media by Robert L Hilliard  Consalvo, Mia, Handbook of Internet Studies, Wiley-Blackwell  Andrew, Dewdney & Peter, Ride. The New Media Handbook, Routledge  Lesly, Philip; Handbook of Public Relation and Communication; Pearson Education  Heath, Robert L.; Vasquez, Gabriel M.; Handbook of Public Relation; Sage Publications

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO4 L S S W Q M R W ESL W

Note: CIA can have more components depending on the nature of the course. The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

Course Title: EDUCATIONAL TOUR L T P C.U. Course Code: MA (J&MC) 406 0 0 2 1 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable. Course Description: The course is designed to discuss all aspects of any Communication along with the focuses on the educational visit is considered as one of the tactical methods of teaching. The main reason behind this, it lets student to know things practically through interaction, working methods and employment practices. Moreover, it gives exposure from academic point of view. With an aim to go beyond academics, educational visit provides student a practical perspective on the world of work. Main aim educational visit is to provide an exposure to students about practical working environment. They also provide students a good opportunity to gain full awareness about industrial practices.

Course Objectives: This course is designed to provide a better understanding of the Educational Tour. Each student will enable themselves: 1. To Interactive Learning: Field trips help students to interact with what they are learning. 2. To explore the learning trips also provide entertainment for students. Tours often act as a powerful motivator for students. 3. Educational tour provide social Interaction, getting away from the routine atmosphere of the college or school gives students an opportunity to spend time with each other in a new environment. 4. Educational tour provides new experiences; many students do not get to experience the typical trip locations with their families. 5. Educational tour provides cultural observation; on a good educational tour, students experience a different culture through their eyes. On an educational tour, students get to experience different styles of teaching and see a new side to their subject of study.

Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: To develop communication skills to effectively participate in society’s aspects and contribute for the betterment of individuals. CO2: To have a better understanding of issues related to socio-economic factors, poverty, substance abuse, interpersonal relationships, community violence, social injustice, mental health problems etc. CO3: Understand & able to several studies suggest that educational tour stimulates student’s reasoning skills. CO4: Develop and expose students to different lifestyles, places, people and era. When on educational tour students broaden the understanding of every aspect of the place and its people. CO5: Understand & offers the perfect informal setup for discussion, dialogues and experiences which helps in developing various life-skills, such as team building, time management etc.

Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M

List of Experiments: PRACTICAL/EXERCISE/ASSIGNMENT 1. Preparing and submission assignment of educational tour report 2. Preparing and submission an interview/documentary, video tour report/photographs/videos etc.

Text Book(s):  Huang, R. Mapping Educational Tourists’: Experience in the UK: Understanding International Students. Third World Q. 2008, 29, 1003–1020. [CrossRef]  Richards, G. Creativity and Tourism. The State of the Art. Ann. Tour. Res. 2011, 38, 1225–1253. [CrossRef]  McGladdery, C.A.; Lubbe, B.A. Rethinking Educational Tourism: Proposing a New Model and Future Directions. Tour. Rev. 2017, 72, 319–329. [CrossRef]  Pine, B.J.; Gilmore, J.H. The Experience Economy: Past, Present and Future; Sundbo, J., Sørensen, F., Eds.; Edward Elgar Publishing: Cheltenham, UK, 2013; pp. 21–44.  Wenger, E. Communities of Practice and Social Learning Systems. Organization 2000, 7, 225– 246. [CrossRef]  Sie, L.; Patterson, I.; Pegg, S. Towards an Understanding of Older Adult Educational Tourism through the Development of a Three-Phase Integrated Framework. Curr. Issues Tour. 2016, 19, 100–136. [CrossRef]  Michael, I.; Armstrong, A.; King, B. The Travel Behaviour of International Students: The Relationship between Studying Abroad and Their Choice of Tourist Destinations. J. Vacat. Mark. 2004, 10, 57–66. [CrossRef]

Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO4 L S S W Q M R W ESL W Note: CIA can have more components depending on the nature of the course. The guidelines for all assessment components are as per MUIT Guidelines & rules (2.3-curriculum development)

TEACHING-LEARNING PLAN

Course Title: ART OF LIVING FOR FULFILMENT OF LIFE

L T P C.U. Course Code: MA (J&MC) 407 2 1 1 0

Pre-requisites: MA (J&MC) 307

Faculty: Dr. Mudita Agarwal & Mr. Gaurav Thakur

Course Description:

The core structure revolves and covers the basis aspect of Art of living which suffice the student to be strong, balanced and successful in life by applying basic practice of Maharishi knowledge which focuses on physical, emotional, mental, aesthetic development. It teaches us to live life in harmony and gain a greater vision of your own Self, confidence to stretch and grow beyond limiting beliefs, and ability to lead the deep profound fulfilling life.

Course Objectives:

The objectives of this course is to establish Art of living in reference to the teaching of Maharishi’s knowledge where in student not only inculcate the concept of better living but also they become much more professional and possess leadership quality in much more efficient manner with stress free attitude to reach the peak performance.

Course Outcomes (COs): At the end of this course students will be able to:

 Define various types of ways of art to living to improve the well being  Identify the various factors to achieve excellence in professional life  Explain the factors which lead to perfection in the field of leadership  Recognize the importance of daily practice of meditation which reduces stress at work place and activity becomes as such that student do less and accomplish more in life

Mapping COs with POs:

PO 1 PO 2 PO 3 PO 4 PO5 CO 1 M W CO 2 S CO 3 M CO 4 W S

Course Contents: Semester IV

Unit - 1: Art of Living and Enjoying Fulfillment  Art of Being: Harmony of Material and Spiritual Values  Art of Being: How to live life in Eternal Freedom while Accomplishing the Maximum in the World  Art of Thinking: Key to Clear, Powerful and Fruitful Thinking

 Art of Speaking: Key to Speaking with Maximum Effectiveness  Art of Action: Key to Self-confidence, Increased Efficiency, and Success in undertakings  Art of Behaviour: Key to Fruitful Relationships  Life in Fulfillment: Fulfillment of Life, Religion, Psychology and Philosophy

Unit – 2: Enrichment of Experiences IV  Advance Lectures on the Transcendental Meditation Program  Follow-up Sessions and Group Checkings  Personal Checkings

Unit - 3: Achieving Excellence in Professional Life  Introduction to Corporate Development Program  Stress Management at workplace  Achieving peak performance  Success belongs to the power of thought

Unit – 4: Perfection in Leadership  Leading from the Unified Field  The Role of Consciousness in Creating Successful Leaders  Structuring the Quality of Supreme Leadership  Ease in the field of achievement marks the steps of a genius - Do least and accomplish most

Text Book (s):

 Yogi.M. Maharishi. (1963). Science of Being and Art of Living. Plume; Reissue edition.  Dalio Ray. (2017). Principles: Life and Work. Simon & Schuster

References:

 Tomljenović H, Begić D, Maštrović Z. (2016) “Changes in trait brainwave power and coherence, state and trait anxiety after three-month Transcendental Meditation (TM) practice.” Psychiatria Danubina. Vol 28(1):63-72.

Assessment Scheme:

Sl. No. Component Weightage (%) 1. Participation in Practice 20 2. Teachers’ Evaluation 20 3. Outbound Visit & Report 10 4. Field Based Project 20 5. End Semester Examination 30

Mapping Assessment Components with COs

CO1 CO2 CO3 CO4 AC 1 X X X X AC 2 X X X X AC 3 X X X X AC 4 X X AC 5 X X X X

Details of Projects/Activities

Effective Leadership by Snake activity:

Instruction of this activity

 A group of 10 students will be in one team. Out of them 9 will be blind folded and one will be the leader  Participants will stand in one line and the leader will be standing at the back  Nobody is allowed to speak  The person in the back of the line will guide the participants around a circle by simply tapping the shoulder of the person in front of them, who will further tap the shoulder of the person in front of them, and then be guided to the desired object and the timer will stop the team who finishes first will win this activity

Learning of this activity

This activity shows the trust among their fellow participants and leader has to show their strength, mental balance and subtle powerful thinking to lead there team all this they can achieve by regular practice of Maharishi transcendental Meditation.

Hula Hoop Activity

Instruction of this activity

 Students will be separated equally in two teams and they have to make a human chain or form a circle, holding hands  Instructor will put 2 hula hoop at the same time over two student’s interlocked hands and they have to pass through it without using the hands  The team who finishes first win the activity

Learning from this activity

This activity teaches students that you have to wait for your chance/opportunity patiently and when your chance comes to your way then you have to perform your best in limited amount of time so that your team can win. This activity gives the learning of team work and no matter teams win or not you are stress free and not disturbed by the outcome.

Knowledge Tug of War

 There will be two teams divided equally  The box of goodies will be placed in between the two teams  A set of questions will be asked by the instructor from both the teams  To win the game, one team has to give five correct answers consecutively and the other team has to give five wrong answers

Learning from this activity

The learning of this game is not only the knowledge they are going to get from this knowledge tug of war but the real knowledge will come when actually one team claims the prize and celebrate. The real leadership is that of sharing the resources and prizes with other team.

Sl. Topic Learnt in Class How I applied it during My Remarks No. or Practice of TM project/ field practice/ Understanding Outbound visit 1. 2.

Outbound Visit/ Activity:

Class Participation: Student’s participation in practice Sessions: 10 Marks

Student’s participation in the Theory Classes: 10 Marks

Other Details:

Important Note for faculty: Assessment rubrics will have to be written for each Assessment component.