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Maharishi University of Information Technology MAHARISHI UNIVERSITY OF INFORMATION TECHNOLOGY Evaluation Scheme & Syllabus for MASTER OF ARTS JOURNALISM AND MASS COMMUNICATION MA-(J&MC) On Choice Based Credit System (Effective from the Session: 2021-22) MAHARISHI SCHOOL OF JOURNALISM & MASS COMMUNICATION 1 Evaluation Scheme MA (J&MC) First Semester Sl. Course Course Course Title CIA ESE No. Category Code L-T-P Marks Marks Total Credit MA(J&MC) BASICS OF MASS 1 4-0-0 30 70 100 4 101 COMMUNICATION MA(J&MC) HISTORY OF JOURNALISM & 2 4-0-0 30 70 100 4 Core Courses 102 MASS MEDIA MA(J&MC) PRINT MEDIA 4-0-0 30 70 100 4 3 103 MA(J&MC) ELECTRONIC MEDIA 4 4-0-0 30 70 100 4 104 MA(J&MC) PRINT MEDIA LAB 5 0-0-2 30 70 100 1 105 Practical/Lab MA(J&MC) ELECTRONIC MEDIA LAB 6 0-0-2 30 70 100 1 106 TOTAL 180 420 600 18 Qualifying Non-Credit Courses Self- Development courses/ MA(J&MC) SoC -1 2-1-1 70 30 100 0 7 Science for 107 Consciousness (SOC) 2 TEACHING-LEARNING PLAN Course Title: BASICS OF MASS COMMUNICATION L T P C.U. Course Code: MA (J&MC) 101 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable. Course Description: The course is designed to discuss all aspects of any Communication along with developing an understanding of their models and theory. This course deals with the fundamentals of Communication models and theory. The theories and principles of Journalism and mass communication, as well as their theory and models in Media Industry, Multi National Companies, Political Party and other industry are thoroughly discussed. The functions of Communication (Senders, Receivers, Medium, Feedback, Noise, Mass, Intra-Personal, Inter-Personal, Group and Mass Communication) and the different types of communication with their strengths and weaknesses form part of the course coverage. Course Objectives: This course is designed to provide a better understanding of the theoretical and practical knowledge of the Communication and Its Models, Theory & types. Each student will enable themselves: 1. Define Communication and Mass Communication. 2. Describe the process of Communication and Mass Communication. 3. Explain various Models of Communication and Mass Communication. 4. Explain various Theories of Communication and Mass Communication. 5. Utilize knowledge on emerging trends in Communication and Mass Communication. Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Apply various theories and concepts related of mass communication and media houses in real world. CO2: After the completion of course, the students will have a clear understanding of communication and its need, importance and relevance to media. CO3: They will also understand mass media the historical aspect of various media, importance of audiences, viewers measuring systems and skills which enable them to work efficiently. CO4: Able to analyze effective model application of assess the impact of media on society. CO5: Able to analyze effective model of communication knowledge. Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M Course Contents: Unit - 1: INTRODUCTION TO COMMUNICATION Communication: Concept, Definition, Elements and Process, Types of Communication, Barriers to Communication, 7 C’s of Communication 3 Unit - 2: MASS COMMUNICATION Mass Communication: Concept, Definition, Elements and Process, Characteristics and Functions of Mass Communication, Means of Mass Communication: Folk and Traditional Media, New Media, Mass Media Activism Unit - 3: MODELS OF COMMUNICATION Communication Models: definition, scope and purpose, Basic Communication Models: Aristotle’s Classical Model; Shannon-Weaver’s Mathematical Model; Wilbur Schramm’s Model; Laswell’s Model, Advanced Communication Models: Newcomb’s Model; Westley-Mclean’s Model; George Gerbner’s Model; Mccombs and Shaw’s Agenda Setting Model; Spiral of Silence Model, Relevance of Communication Models Unit - 4: THEORIES OF MASS COMMUNICATION Bullet Theory, Two-Step, Multi Step Theory, Cognitive Dissonance Theory, Uses and Gratification Theory, Cultivation Theory, Normative Theories: Authoritarian, Libertarian, Soviet-Communist, Social Responsibility, Developmental, Democratic Participation Text Book(s): Aggarwal, V. B., & Gupta, V. S. (2001). Handbook of Journalism and Mass Communication. New Delhi: Concept Publishing. Kumar, K. J. (2000). Mass Communication in India. Mumbai: JaicoPublishing House. McQuail, D. (2002). McQuail's Reader in Mass Communication Theory. London: Sage Publications. Joseph, A. DeVito (2008) Communication: Concepts and Process, New Jersey: Prentice- Hall. McLuhan. Marshall (1964) Understanding Media, Canada, London: Routledge and Kegan Paul. Reference: Baran, S. J. (2002). Introduction to Mass Communication: Media Literacy and Culture. Boston: McGraw Hill Education. Hasan, S. (2013). Mass Communication Principles and Concepts. New Delhi: CBS Publishers & Distributors. Heller, R. (2015). Commentary. Journalism & Communication Monographs, 17(3). Naqvi, Hena. (2012). Journalism & Mass Communication: UpkarPrakashan Rayudu, C. S. (2011). Media and Communication Management. Mumbai: Himalaya Publishing House. Clarifying Communication Theories: A Hands-on Approach. Ames: Iowa State University Press. Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5% Sessional Examination (T): 20% End Semester Examination (ESE): 70% Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M Note: CIA can have more components depending on the nature of course. The guidelines for all assessment components are as per MUIT Guidelines & Rules (2.3-curriculum development) 4 TEACHING-LEARNING PLAN Course Title: HISTORY OF JOURNALISM & MASS MEDIA L T P C.U. Course Code: MA (J&MC) 102 4 0 0 4 Pre-requisites, if any: Sound knowledge of Journalism and Mass Communication as a subject is desirable. Course Description: The course is designed to discuss all aspects of any Communication along with Evolution and development of printing press. Understand to development of journalism and communications; to introduce the academic and journalistic value of historical method and the use of primary documents; and to engender thought and discussion about the issues facing (and shaping) journalism throughout history. The course challenges students to think creatively and analytically about key individuals, as well as great ideas and values such as media accuracy, free expression, ethics, history and diversity. This course deals with the History of Indian Newspapers. Discuss to basic important points as well as Vernacular Press & Development of Indian Media along with emergence of new media technologies. Course Objectives: This course is designed to provide a better understanding of the history of Journalism and Mass Media's knowledge of different stages. Each student will enable themselves: 1. Understand the importance and development of language and language press in India 2. Analyze the role of press in the freedom movement of India 3. Familiar with the development of vernacular press and different media 4. To enable name and status of history of newspapers and editors 5. To enable of the history of the reporting, editing and printing Course Outcomes (COs): After the completion of this course, students will be able to:- CO1: Students shall be able to understand history of journalism. CO2: Students will learn development of journalism during freedom movements' period. CO3: Students will learn to Vernacular Press & Development of Indian Media. CO4: Learn about self-regulation and censorship debate on content circulation. CO5: Understand to history parts of the Newspapers and editors. Mapping COs with POs: PO 1 PO 2 PO 3 PO 4 PO5 PO6 PSO 1 PSO 2 CO 1 S S M S M CO 2 S M M M M CO 3 W M M W CO 4 M W S CO 5 W W M M M Course Contents: Unit- 1: EVOLUTION AND DEVELOPMENT OF PRINTING PRESS Meaning & Evolution of concept, Types of Journalism; Journalism as Mission, Various Language of Journalism, Profession and Industry, Development of printing press 5 Unit-2: HISTORY OF INDIAN NEWSPAPERS Early journalism in Bengal-Bombay and Madras presidencies, Press and freedom movement, Press and Emergency, Press in Indian Languages, Birth of the Indian news agencies and its development: PTI and UNI Unit-3: VERNACULAR PRESS & DEVELOPMENT OF INDIAN MEDIA Vernacular Press Act (1878) and its impact on press, Vernacular press and the freedom movement, Traditional Media in India- Folk and Theatre, History & Development- Radio, Cinema, and Television Unit-4: EMERGENCE OF NEW MEDIA TECHNOLOGIES Internet- World Wide Web, On-line journalism, Mobile journalism, Mobile as Mass Media Text Book(s): Natrajan, J. (2010) History of Indian Journalism, New Delhi: publication division. Jeffry, Robbin, (2009) India’s Newspaper Revolution: oxford University Press. Sharma, K.C. (2007) Journalism in India: History, New Delhi: Growth & Develop Reference: Natrajan, J. (2010) History of Indian Journalism, New Delhi: publication division. Trikha, Dr. N.K. (1984) The Press Council: Somaiya Publication. Jeffry, Robbin, (2009) India’s Newspaper Revolution: oxford University Press. Singhal, Arbind (2000) India’s Communication Revolution: Publisher SAGE. Srivastava, Dr. H.O. (2000) Broadcast Technology–A Review, New Delhi: Gyan Publishing House. Sharma, K.C. (2007) Journalism in India: History, New Delhi: Growth & Develop Parthasarathi, Rangaswamy; Journalism in India; Jain Book Depot Publications Sharma, K.C.; Journalism in India; Regal Publications Mishra, Achyutanand; Hindi ke Pramukh Samachar Patra AurPatrikaye; Samayik Prakashan Assessment Scheme: Continuous Internal Evaluation (CIA) consisting of: o Class Attendance (C): 5% o Home Assignment (H): 5% Sessional Examination (T): 20% End Semester Examination (ESE): 70% Mapping Assessment Components to COs: CO 1 CO 2 CO 3 CO 4 CO 5 C S M S M S H S M W Sessional Exam (T) S M W ESE S M S M Note: CIA can have more components depending on the nature of course.
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