Annual Report 2019 Message1 Business2 3Risk Operational4 Board5 of from Ceo Development Division Division Division Directors Photo
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Credins Bank Sh.A Vaso Pasha Street, No.8, Tirana, Albania Phone:+355 4 5353 000 e-mail: [email protected] www.bankacredins.com ANNUAL REPORT 2019 MESSAGE1 BUSINESS2 3RISK OPERATIONAL4 BOARD5 OF FROM CEO DEVELOPMENT DIVISION DIVISION DIVISION DIRECTORS PHOTO PROJECTS6 7HUMAN 8SOCIAL CORPORATE9 10AUDITORS’ RESOURCES RESPONSIBILITY GOVERNANCE REPORT During the 2019, we affirmed our position as the first bank in the market for the total net loan portfolio. MESSAGE FROM CEO 2019 was closed and marked quite a satisfactory services and products. One of our priorities has also been activity which is to be launched during 2020. performance and Credins Bank successfully accomplished continuous technological transformation, which was made its strategic goals. Despite the ongoing challenges of 2019, possible by updating and converting the mobile application Furthermore, a very positive experience was the increasing related to the overall global economic situation, ever- into a more interesting and simple version for each user product portfolio by trading Albanian Eurobond in the changing regulatory demands, significant fluctuations in and establishing structures dedicated to providing 24/7 secondary local market as well as trading securities the currency exchange rates, banking system consolidation specialized service. throughout the branch network for each client. processes, and the earthquake that hit our country by We will continue to implement the priorities defined in the end of the year, Credins Bank successfully managed "YOUARECREDINS" program, launched earlier this year, the Strategic Development Plan, which highlights our to maintain a positive and sound position of liquidity, has become an academy for educating and employing ambitions to develop and move forwards in line with non-performing loans, income growth, and a satisfactory young talents as a great opportunity to start their careers. the best international standards consisting mainly in consolidation of customer relationships. In fact, today Credins Bank is one of the largest employers continuous technological improvements, implementation Throughout 2019, we affirmed our position as the first bank in the country counting 920 professionals. It is highly of modern applications, development of innovative in the market for the total net loan portfolio with a value focused on continuous development through training products in line with changes in consumer behavior, of EUR 825.6 Million. This indicator shows our ongoing provided by domestic and foreign experts, marking a expansion beyond the country's borders in the Kosovo support to businesses, individuals and the domestic milestone in their career growth as a driver to the best market, as well as continuous investment in human economy, resulting from a very successful strategic professional service to its clients. resources. management followed by the bank executives. Credins Bank continues to give high priority to the The priority of the bank and the business development All the above reflected a positive performance compared contribution in social responsibility through various unit has been the continuous support of small and medium to 2018, marking an increase in the main indicators of donations and sponsorships aimed at helping the overall businesses as the main pillar of developing the country's deposits, bank assets, number of customers, payment development of the society, infrastructure, art, culture, economy and growing employment. To enable small volume, or the use of bank cards, etc. Credins Bank education, innovation, etc. Through its ongoing initiatives, businesses access to financing, we designed facilitation continues to maintain its position in the market as the Credins Bank continues to be ranked as one of the main schemes with international partners such as COSME third largest bank in terms of total deposits and assets. supporters of the social development. Throughout 2019 agreement with the European Investment Fund, as well as These achievements are undoubtedly dedicated to the we have supported over 70 initiatives in line with the UN developed specific packages for this segment of customers excellent service provided by the bank staff in all our 17 Sustainable Development Goals. We have cooperated to provide a "one stop shop" for each customer. We branches as well as the comfort combined with a modern with various organizations and projects that help eliminate cooperated and supported Agro-business as one of the infrastructure and technology that each customer finds in poverty for the needy and children without parental most priority and strategic sectors in the country, by being any branch. care, support start-up businesses in Albania, improve the present with our mobile bank, one of the most innovative infrastructure of schools and health centers, projects to MALTIN KORKUTI CEO services in the domestic market, in every corner of the The corporate loan portfolio was carefully increased improve the environment, etc. country, even in remote areas where there are no banks. by supporting existing and new clients that delivered Credins Bank will continue to contribute to all the key We designed personalized packages for each group of successful investment plans, by always observing the risk pillars that affect overall development and well-being customers by addressing their specific needs with banking parameters for all the sectors which are the top priorities of the country and its citizens as only together can we services and preferential commissions such as packages for the bank to develop. This was also accompanied built a better future for ourselves, our children and our for students, small businesses, agro customers, etc. by a growth in the retail loan portfolio as the bank’s descendants. We are working on another innovative strategic priority. The deposit portfolio was significantly project, such as the development of the crowd fundraising We launched awareness marketing campaigns to help increased, an important indicator of the yearlong trust that platform in order to make aware the entire society to reduce informality by increasing bank card payments customers have established with Credins Bank. contribute for a better future. offering loyalty schemes with the cooperation of local 2019 was a successful year and one of its achievements and international partners, and we consistently promoted was the license granted to Credins Bank by the Financial the use and advantages of Credins Online application. Supervisory Authority for the depositary activity of We strengthened our presence in digital marketing collective investment undertakings and pension funds and by increasing online applications for various banking the establishment of optimal infrastructure to exercise this 4 CREDINS BANK ANNUAL REPORT 2019 CREDINS BANK ANNUAL REPORT 2019 5 THE TIRANA CLOCK TOWER The Tirana Clock Tower began to be built by Haxhi Et'hem Beu in 1822. The height of the tower is 35 with a balcony, 4 fields and clock hands were assembled and a Venetian typed roof was set up. Until 1970 the tower was the highest building in the capital city. Growing collaboration with all sites in the mobile version, increased by over 20,000 the number of customers who visited our website monthly, BUSINESS counting for 62,000 in total. Many online applications were DEVELOPMENT DIVISION also generated from these channels. LARGE BUSINESS has been accompanied with a good BRANCH SALES MANAGEMENT network. A large number of branches MARKETING DEPARTMENT promote products and services such DEPARTMENT management of the current portfolio, DEPARTMENT were restructured and modernized. as: email marketing, mas sms, etc. reducing non-performing loans by 2% Another innovation was the mobile The Marketing Department finalized In 2019, the bank's new website The strategy and focus of the bank compared to 2018. 2018 marked the third successful branch offering our banking services a very successful year in terms of was launched, with a more modern has been the small, micro, agro and Credins Bank has followed up its year on the implementation of the nationwide and in rural areas, where launched product campaigns and and easier to use design, optimizing individual segments, but on the other strategy of financing small and important project on “Sales Force there are no bank branches. digital strategy followed with the parameters at the maximum hand, a great support has also been medium businesses as the main pillar Effectiveness” throughout the branch ultimate goal of strengthening the compared to the other competitive given to the Large Business which has of development and employment network of Credins Bank. Credins Online, the "virtual" bank bank's brand, positive image delivered banks. been carefully treated with quality in the country. As a result, the The branch’s productivity, measured application through which almost to customers for a range of products, loans as well as supported to manage corporate portfolio grew more slowly, as the number of products sold by all transactions carried out at bank service quality and achievement of Many product marketing campaigns well their liquidity. This has led to the reducing its share of the bank's total the sales staff in the branch, has also counters can be performed, was a strategic objectives for the business such as Credins Online, payments improving quality of the loan portfolio portfolio. The focus throughout 2019 increased during 2019, accompanied great success both in sales and use. unit. by card