ANGULAR the Views Reflected in This Issue Are Not Necessarily Those of the 20 to Work in Tourism Entities Mentioned Above

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ANGULAR the Views Reflected in This Issue Are Not Necessarily Those of the 20 to Work in Tourism Entities Mentioned Above Contents 3 Editorial 4 National Tourism Year An alternative and sustainable economic 7 activity Regional 9 development plans Publication funded by the United Nations Drug Control Programme (UNDCP) through project AD/BOL/99/D69, Articulation of Alternative A tropical paradise for Development with the National Planning System, and published by the Vice-Ministry of Alternative Development (VIMDESALT). 12 enjoying ecotourism • General Coordination: Mónica Portillo Páez • Front Cover Photograph: Biodiversity, indigenous ethnic groups, Mountains, Jungles and flora and fauna in the • Tropics of Cochabamba and the Yungas of La Paz 17 the Amazon Source: National Protected Areas Service and Vice-Ministry of Tourism • Designed and printed by: Editorial LAVADENZ Calle Gustavo Medinacelli 2220 Tel.: 330358 Training a new generation NUEVO GRAN ANGULAR The views reflected in this issue are not necessarily those of the 20 to work in tourism entities mentioned above. Article content may be reproduced if the source is cited. Free copies are available from the AD/BOL/99/D69 project Av. 14 de Septiembre 5369 Calle 7 – Obrajes Sports E-mail: [email protected] [email protected] against Drugs P.O. Box 14973 22 La Paz - Bolivia 24 Micronews Ministry of Agriculture, Livestock AD/BOL/99/D69 Project and Rural Development "Articulation of Alternative Vice-Ministry of Development with the National Alternative Development Planning System" NUEVO GRAN ANGULAR A nd today... Within the Alternative Development framework, tourism is one of the strategic economic activities to consolidate the gains achieved so far in the fight against drugs, thanks to the efforts made by every Bolivian citizen. Essentially, this is because tourism is one of the most important activities for speeding up regional economic growth. A clear example of this is its potential for generating a large number of related services, whether they are in the production, consumption or service sectors. This immediately brings with it the creation of new jobs and income for families. The Tropics of Cochabamba and the Yungas of La Paz have exceptionally favourable conditions for tourism development and promotion, especially in ecotourism and adventure tourism, which are currently the areas of the tourism market with the highest demand among both Bolivian and international tourists. These favourable conditions include the high levels of biodiversity, incalculable wealth of plant and animal species, protected areas, the variety of ecological strata and the indigenous ethnic groups who live in these tropical regions. The Alternative Development Programme is aware of the enormous advantages of turning the Tropics of Cochabamba and the Yungas of La Paz into major tourist destinations. This is why it is currently taking forward important initiatives to support tourism through its different projects. The CONCADE project, for example, is involved in the construction and maintenance of local roads, as well as promoting handicrafts activities. The AD/BOL/00/E07 project is carrying out vocational training and promoting small businesses, while the AD/BOL/97/C23 project is working on the management, conservation and utilisation of forestry resources, and encouraging flower-growing activities. The Alternative Development Programme is also supporting the production and marketing of alternative products, environmental protection, training and extension activities. Together, these initiatives all represent forms of support to the tourism sector. Nevertheless, there is still a great deal to be done in the areas of road infrastructure, improving access to the attractions, signposting and basic sanitation, setting up tourism circuits, promotion and publicity. These and other requirements need to be addressed efficiently so that the Tropics of Cochabamba and the Yungas of La Paz can speed up growth and make their economies more dynamic. They will be able to achieve this by developing the alternative and sustainable economic activity that tourism represents. Everyone in Bolivia is hoping these results will be achieved, but they can only come about if the state and society work together. The private sector has a leading role to play by making investments in the tourism sector. The Bolivian government is making a great effort to provide alternatives to the illicit coca- growing economy, in the framework of the Dignity Plan, and tourism promotion forms part of this effort. Tourism has the potential to create new jobs, increase income and improve living conditions for everyone in our country. WALDO TELLERÍA VICE-MINISTER OF ALTERNATIVE DEVELOPMENT NUEVO GRAN ANGULAR Bolivian Government declares 2001 National Tourism Year Over 30% of Bolivia’s territory has been designated as national parks and protected areas. This provides the country with exceptionally favourable conditions for developing a tourist industry with an emphasis on ecotourism and adventure tourism. 2001 has been declared National Tourism Year by the Bolivian government under Supreme Decree Nº 26032. Without a doubt, this initiative is an acknowledgement of Bolivia’s enormous tourism potential. It is also a clear demonstration of the government’s determination to promote this little-explored area of the economy, so that it can form part of the country’s productive base in an efficient, effective and professional way. The government has therefore decided that there is a need to promote and strengthen the tourist Exuberant vegetation in the Tropics of Cochabamba. industry, given its potential for the private sector need to work In addition, a "Strategy for the country’s economic development. together to build the necessary Development of Sustainable The General Economic and Social infrastructure, carry out technical Tourism in Bolivia 2001-2005" has Development Plan 1997-2002, for training and skills development been designed by the Vice-Ministry example, mentions tourism as an programmes, and undertake a of Tourism, a division of the export that should be made large-scale campaign to inform the Ministry of Foreign Trade and available by promoting the public about the enormous Investment. This strategy states country’s tourist attractions. For advantages of turning the country that all the actions to be taken in this to happen, the state and the into a major tourist destination. this area are aimed at developing Enormous biodiversity on different ecological levels, from snow capped mountains to high valleys and rainforest. 4 APRIL 2001 NUEVO GRAN ANGULAR Wild orchid in the Tropics of Cochabamba. tourism into a productive economic export activity capable of creating jobs and earning foreign exchange, and thereby contributing to the country’s well- being. The goals pursued by this strategy include attracting at least 700,000 foreign tourists by the year 2006, creating 150,000 jobs incentives for attracting new activities. directly or indirectly related to investments to strengthen other tourism, and obtaining foreign sectors of the economy apart from The importance of tourism in exchange income of about agro-industry. Ethno-ecotourism is Bolivia and in Alternative US$400 million for the country. a good example, since there is Development During the 1990s, there was Similarly, the Alternative great potential in the Tropics of sustained growth in the number of Development policies that form Cochabamba and the Yungas of tourists coming to Bolivia. Last part of the "Bolivian Strategy to La Paz for developing this sector. year was an exception to this, and Combat Drug Trafficking (1998- A priority in these regions is to the reduction was mainly due to 2002)" seek to ensure that increase economic activities that external and internal economic and programmes and projects are will enable them to replace the social factors. 306,297 foreign aimed at creating feasible illicit economy that is based on the visitors came to Bolivia in the year conditions and establishing excess coca crops with legal 2000, and a total of US$160 million in foreign exchange was earned from international tourism. The domestic tourism demand also grew considerably in the 1990s. In this context, it is worth pointing out that the main cities visited in Bolivia are La Paz, Santa Cruz and Cochabamba. Together, these three cities account for 81.3% of foreign tourism (visitors arriving from abroad) and 68% of domestic tourism. The figures presented clearly indicate that tourism is increasing. The numbers of both international visitors and domestic tourists are growing, a trend that bodes well for APRIL 2001 5 NUEVO GRAN ANGULAR investment in the sector. The implementation of a sustainable tourism development policy consequently demands direct and coordinated participation both by the relevant government bodies for the institutional and legal development of the sector, and by the private sector in carrying out investments. It is therefore necessary to join the current decade. The trend in economic growth in the two forces and reach a consensus to terms of income is closely related regions. ensure that policies aimed to the average length of stay and essentially at creating the expenditure made in the country. The figures demonstrate that the tourist industry is becoming an necessary conditions for The tourist industry has had a important sector of the Bolivian developing sustainable tourism are direct impact on the economy, and economy, with huge potential to taken forward. spending by tourists now accounts benefit the population. It is also a In this context, the challenge facing for
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