Convention Better Know In the Line

2 Highlights a Newsie of Fire

0 Distinguished speakers, Pamela Henson, new Two murdered Wisconsin- solid programming and publisher at The Post- educated freelancers were

a lot of journo fun are in Crescent, shares in riskier situations due to 1 Convention & Trade Show store at the 2015 WNA-AP some good news for a host of modern-day 5 Convention. newspapers. wartime conditions. Feb. 26-27 • Milwaukee Marriott West • #WNAAP15 See Page2. See Page 3. See Page 3.

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News and information for the Wisconsin newspaper industry January 2015 Bulletin ... among the world’s oldest press associations WNA/AP Convention Join Us for WNA’s Annual Convention Carol O’Leary, WNA President and publisher of The Star News in paper executives like you and me, has Medford, invites members to invest two days in quality programming designed a robust schedule. Each day’s “ The opportunity to share ideas and and networking at the annual WNA/AP Convention and Trade Show. education and networking opportunities experiences with your peers during the sessions are packed with vibrant possibilities to and social times can bring a fresh approach to Dear WNA Members, ready you and your employees for the year ahead. the way we serve our communities.” I’d like to personally invite you to join your newspaper col- leagues at the annual WNA Convention and Trade Show on Feb. Thursday’s program will help you set more. WNA Better Newspaper Contest winners will be displayed 26-27, 2015, at the Milwaukee Marriott West. This year’s event up your organization for success while for viewing in the Trade Show area. There, you can connect with celebrates and fortifies our industry’s unique traditions, while also managing current challenges, find time vendors who offer valuable information, products and services to recognizing and embracing the ever-expanding role of technology for projects with a skeleton-crew staff Carol O’Leary help you continue to excel in your position. in today’s newspaper business. and sell to your readers. The WNA Convention continues to flourish with augmented pro- 2014 marked my 50th year in the newspaper business, and On Friday, we’ll jumpstart the morning with “a hero in our gramming and ample networking opportunities. To register, click here. through those years, I have found conventions are the most valu- midst,” Morley Piper. The former executive director of the New I look forward to connecting with you in Waukesha at the 2015 WNA/ able resource our industry has. Convention programs help us keep England Newspaper Association was once a 19-year-old Army AP Convention and Trade Show. up with technology and provide training and resources for our second lieutenant with the 29th Infantry Division during the WWII entire newspaper staff. The opportunity to share ideas and experi- D-Day invasion in Normandy. His harrowing story will inspire Sincerely, ences with your peers during the sessions and social times can you. bring a fresh approach to the way we serve our communities. Concurrent sessions will cover developing new business, writ- The WNA Convention Program Committee, made up of news- ing editorials, fresh InDesign tips, next-wave social media and

Wisconsin Newspaper Association/Associated Press Convention & Trade Show 2015 MILWAUKEE MARRIOTT WEST, WAUKESHA • FEBRUARY 26ͳ27, 2015

FRIDAY, FEBRUARY 27

8 a.m. Registration and Trade Show open Free Continental Breakfast in Trade Show served until 9 a.m. Better Newspaper Contest awards on display (until 3:30 p.m.) 9-10 a.m. Kick-off: “A Hero in Our Midst” Morley Piper, newspaper association executive who was a 19-year-old second lieutenant in the Army with the 29th Infantry Division during the WWII D-Day Invasion at Normandy #WNAAP15 10-10:30 a.m. Networking break 10:30-11:35 a.m. Concurrent Sessions: THURSDAY, FEBRUARY 26 Developing New Vigorous Editorials: New InDesign Features That Save You Critique Noon ...... Registration and Trade Show open Business A Community's Conscience Time and Improve Product Quality Session with Better Newspaper Contest awards Carol Richer Gammell, Jim Pumarlo, Community Russell Viers, the WNA Future on display Sales Training Plus Newsroom Success Strategies Adobe Certi ed Instructor Headliners 11:35-11:45 a.m. Networking break 1-2:30 p.m...... “All Aboard: Keeping your organization on track in a changing media environment” 11:45 a.m.- Honors Luncheon: Keynote presentation by Chancellor Rebecca Blank, University of Wisconsin-Madison Tom Yunt, Wick Communications 1:15 p.m. WNA Golden Member 2014 inductees, Branen High School Scholarships, Collegiate Better Newspaper Contest Awards 2-3 p.m...... Networking break 1:15-1:45 p.m. Networking break

3-4:15 p.m...... CONCURRENT SESSIONS: 1:45-2:50 p.m. Concurrent Sessions: “Finding Time for Editorial Projects” Selling the Bene ts of Newspaper Mining Government Records Quality Photos from Any Camera Jim Pumarlo, Community Newsroom Advertising Solutions for Stories Russell Viers, Success Strategies Carol Richer Gammell, Raquel Rutledge, Adobe Certi ed Instructor “Selling Across All Platforms” Sales Training Plus Milwaukee Journal Sentinel Steve Fisher, Woodward Community Media 2:50-3:30 p.m. NetworkingN ki breakb kI - Ice cream servedd

4:15-4:30 p.m...... Networking break 3:30-4:30 p.m. Concurrent Sessions:

4:30-5:30 p.m...... WNA/AP Annual Meeting Advertising Idea Exchange Creating and Packaging Taking Social Media Gail Johnson, Relevant Consumer Content to the Next Level 5-6 p.m...... Trade Show Reception WNA ADviser Russell Viers, Maureen Alley, Adobe Certi ed Instructor Media Alley LLC 6-8:30 p.m...... Dinner: Keynote presentation by Ellen Gabler, Milwaukee Journal Sentinel 5-6 p.m. Reception 8-11 p.m...... WNA President’s Social 6:30 p.m. Awards Dinner: Passing of the Gavel, WNA Foundation Hall of Fame 2014 inductees, *All welcome to attend free of charge WNAF Better Newspaper Contest Awards For additional information about sessions and presenters, visit www.WNAconvention.com 2 WNA BULLETIN | January 2015 WNA news

WNA/AP Convention Firsts and Fun for #WNAAP15 Expect a celebration of firsts at the Wisconsin Russel Viers and Maureen Alley, the chancellor of University Newspaper Association-Associated Press of Wisconsin-Madison Rebecca Blank, trusted editorial trainer 2015 Convention and Trade Show, set for Registration Details Jim Pumarlo, transition pro Tom Yunt, advertising mavens Carol Feb. 26-27 at the Milwaukee Marriott West. Richer Gammel, Gail Johnson and Steve Fisher, and, of course, all For more information and to register, visit WNAconvention. of your fellow Wisconsin journalists. For the first time, the convention will com. proudly host a WWII D-Day veteran. Morley Piper, retired executive director of the New Registration rates are included at a discounted fee until England Newspaper and Press Association, Morley PIper Feb. 19. Meals are additional. The first person from one Honoring Bonnie Fechtner was just 19 when he served as a second lieu- newspaper can register for $95 before Feb. 19, and $110 th It’s your last chance to send in photos, memories and kind tenant commanding the 29 Infantry Division in the Invasion of after. Additional registrants are $30 before that date and $50 words for Bonnie Fechtner. Bonnie retired from the Wisconsin Normandy. Only 17 of the 44 men in Piper’s platoon survived in after. There is an additional cost for meals. Newspaper Association in August after 47 years of service the largest naval invasion in history, which marked the beginning to the industry. She will be honored at Friday night’s Awards of the end of Nazi occupation in Western Europe. Room reservations at the Milwaukee Marriott West can be Dinner. You’re invited to write a letter on your newspaper’s let- made here or by phone at 1.800.228.9290. The discounted terhead and send it to WNA offices at 1901 Fish Hatchery Road, Piper later spent 12 years as national advertising manager with rate of $102 per night is available until Feb. 11. Madison, WI 53713, or send an email, for a book we’re putting the Boston Globe and served as the executive director of the New together for Bonnie. Deadline is Feb. 13. England Newspaper Association for 45 years. He currently serves Reserve a table for the Friday awards dinner and see your as the executive director of the Newspaper Association Managers colleagues recognized for their work. The cost is $100 for a The WNA Band is still accepting new members! organization. Piper is a recipient of the Yankee Quill award, and table of ten, which includes two bottles of wine. Reservations the NENPA First Amendment Award is named in his honor. He’s are requested by Feb. 20. You can jam with the prestigious likes of Mike Mathes, publisher of advised generations of newspaper executives in addition to being Tri-County News in Kiel, on guitar and vocals, Peter Weinschenk, one of the last survivors of the D-Day Invasion. College student registration is $10 each. The advisor reg- editor at TP Printing, on guitar, and Tim Lyke, publisher of the istration fee is $25. Click here to register. Ripon Commonwealth Press/Express. The band will reportedly Piper will share his inspiring tale of courage at 9 a.m., Friday, Feb. 27. be joined for the first time by WNA Future Headliners James Debilzen, circulation and readership director at Daily Jefferson Perhaps the funnest first is Trade Show Plinko: need we say County Union/HometownNews Limited Parternship, and Nathaniel Another first for the WNA is a Wall of Beer and Wine raffle. Try more? Come on down and pretend you’re playing with your favor- Schuda, education and senior watchdog reporter at Oshkosh your hand at choosing bottles of wines and beers that will surely ite “Price is Right” host to win prizes on the Trade Show floor! Northwester media, both on violion/fiddle. The band will perform make you popular among other convention goers. The Craft Beer between 5 and 6 p.m., Friday, Feb. 27 at the reception before the Tent will no doubt spark lively conversations on the profession that Firsts are fun, but the solid programming and distinguished annual awards banquet. Have you got talent you’d like to share? we all know and love. In addition, the traditional Thursday dinner speakers that are a staple of the WNA/AP Convention are abun- Contact Lyke at [email protected] for details. There will be a will be hosted in a casual tailgating atmosphere, emblematic of one dant in this year’s line-up. We’ve got award-winning journalists pre-show rehearsal. of Wisconsin’s favorite passtimes. Raquel Rutledge and Ellen Gabler, tech and social media gurus Freelancers Face Worsening Wartime Conditions

By Holly Henschen freedom of speech is not protected. Director of Communications Wisconsin Newspaper Association Saudi blogger Raif Badawi received 50 lash- ings in early January, and is sentenced to 950 more, for his website Free Saudi Liberals. More News organizations are cutting back on foreign lashings were postponed as Badawi was consid- correspondents as they face economic pressure, ered medically unfit to receive more. He is also opening up gigs for freelancers in war zones. serving 10 years in prison. But they’re becoming easy targest due to eroding Marquette University alumn James Foley (left) and Beloit College alumn Luke Somers (right), respect for the press, increasingly digital com- were killed by Islamic militants while freelancing. Experts say freelancers face increasing peril Preparation, training and communication sys- munication and non-state actors. in conflic zones as news organizations cut back on full-time correspondents and respect for tems are the key to protecting journalists in con- the press is eroding while non-state actors are on the rise. flict situation. Two Wisconsin-educated photojournalists were killed in late 2014 at the hands of Islamic you,” Radsch said. nalists are doing, which puts them in danger.” Working as a freelance journalist, without militants. Marquette University graduate James safety support from a news organization that Foley was freelancing for Agence France-Presse Members of the West Virginia Legislature The broadening spectrum of non-state actors would be afforded to a correspondent, carries a and GlobalPost when he abducted in late 2012. recently introduced a bill that would create harsh- like ISIS and al-Qaida, adds to the danger jour- special set of responsibilities aside from funding He was beheaded two years later by ISIS in er penalties for violence against journalists. The nalists face, Radsch said. their own travel, insurance and safety gear. response to U.S. airstrikes in Iraq. The gris- bill adds journalists to a list of protected workers, ly video was distributed over YouTube. Beloit like governmental representatives and emergency “Now, just the fact of being a member of the “If you want to be a freelancer, be prepared,” College graduate Luke Somers was abducted medical service personnel. press can result in being targeted, being used as Radsch said. by al-Qaida in September 2013 and killed dur- some sort of symbol,” Palmer said. “The message ing a second U.S.-led rescue attempt in early Though journalists may enjoy a de facto pro- has to do with communication itself, that [mili- She said freelancers must take threats serious- December after freelancing for the BBC, Al tected status in the United States due to a strong tants] don’t want [journalists] telling [the militant ly, as most journalists in conflict zones encounter Jazeera and the Yemen Times. tradition of freedom of speech and freedom of the groups’] story.” threats before they’re faced with violence. In press, there’s less protection in other countries. addition, they need a support system of people Last year, 61 journalists were killed because of “In Syria, you have so many actors,” Radsch who can account for their location. their profession, compared to 70 killed in 2013, The status of journalists in conflict zones said. “It’s an information black hole. The threats according to the Committee to Protect Journalists has shifted several times over the last century, come from every side.” Training is vital for journalists in conflict (CPJ), a New York-based, independent non-profit according to Lindsey Palmer, assistant profes- zones, experts said. that promotes press freedom worldwide. sor of global media ethics at the University of In the wake of Foley’s murder, AFP said it Wisconsin-Madison’s School of Journalism and “would no longer accept work from freelance A group called Reporters Instructed in Saving “Journalists no longer occupy this privileged Mass Communication. journalists who travel to places that we ourselves Colleagues (RISC) offers training to freelancers position,” Courtney Radsch, advocacy direc- would not venture.” The goal was to protect its in combat zones. The Rory Peck Training Fund, tor at the CPJ, told the Wisconsin Newspaper Journalistic protections in the Geneva reporters. Nonetheless, those photos are vital to in honor of a pioneering freelance war corre- Association. “Nine out of 10 killers of journalists Conventions were geared toward journalists the world’s perception of war. Many organiza- spondent, gives training scholarships to inter- go free. You see this rising hostility and antago- accompanying the military, Palmer said. In the tions still buy the photos, they said. national freelance journalists and filmmakers. nism towards the press in many countries that, in 1970s, a philosophical shift gave journalists pro- the wake of the 2012 Arab Uprising, have seen tections closer to those afforded to citizens. Citizen journalism is another innovation in the CPJ’s journalist assistance program “steps in their own increasing willingness to crack down age of digital reporting from war zones. Twitter when journalists are in dire situations as a result on the press, journalism and free expression.” “A lot of people are becoming more aware has been cited as a major factor in reporting the of persecution for their work.” The group’s about the way those conventions are getting conditions during the Egyptian Revolution of Journalist Security Guide details covering the “When I was a journalist [in the United States], flouted,” she said. “Because of digital technolo- 2011. However, experts said, this type of report- news in a dangerous and changing world. I just assumed that the police aren’t going to beat gies, there is more knowledge about what jour- ing puts those citizens at risk in countries where 3 WNA BULLETIN | January 2015 WNA news

NMemberews Flash Spotlight Need Post-Crescent Publisher Pamela to Henson: Back on the News Side Know

By Holly Henschen Julia hunter Director of Communications Wisconsin Newspaper Association Hunter is the Director of Member Services for the Wisconsin Newspaper Association. She can be reached at Julia.Hunter@ WNAnews.com or 608.283.7622. Native Californian Pamela Henson has fallen in love with Wisconsin. The newly instated publisher at The (Appleton) Post- Crescent also serves as regional president for Gannett Wisconsin Media’s ten media properties. Henson, formerly senior vice presi- Van Hollen OK’s Camera Phone Copies, dent of advertising and marketing at the Milwaukee Journal GIves Court Clerks Discretionary Powers Sentinel, studied journalism, not advertising, at the University of Southern California in the early 1980s. But she faced a steep chal- lenge upon graduation: economic recession. A recent Post-Crescent campaign, 30 Days of Hope, partnered Steinhafels Furniture with House of Hope, a non-profit rehabilita- As we were preparing to ring in the New Year, former At- “You could not get a job in news reporting if your life depended tion home for homeless women who are pregnant or with children. torney General J.B. Van Hollen issued a records opinion that was years in the making. on it in Southern California,” Henson said. House of Hope’s celebrity supporter, Green Bay Packers fullback #30 John Kuhn, lent his support to the campaign. For 30 days, the Van Hollen opined that court clerks and registers of probate A wise professor encouraged her to take a sales job and work her newspaper’s editorial side generated a full-page profile of someone records cannot charge people who copy documents using way back onto the editorial side of news. Thirty-one years later, and who had benefited from House of Hope’s outreach. phones, cameras or other personal copying devices. several opportunities that didn’t line up with her family’s priorities, and that recommendation come to fruition. Steinhafels refurbished the non-profit’s facilities and served as a The opinion stemmed from an episode in 2012, during which collection point for community donations of clothes and supplies for Walworth County Circuit Court Clerk Sheila Reiff asked a “I always wanted to go into publishing and 2014 was the year,” mothers and children. The promotion raised more than $30,000 for reporter from The (Racine) Journal Times to pay $25 for 20 Henson said. “It was a long aspiration and dream come true for me.” House of Hope, she said. copies made using a camera phone. The reporter, Stephanie Jones, argued that the copies were of no cost to the court Henson, who took over for former Wisconsin Newspaper Association “We saw an opportunity to connect with something that was so — she wasn’t using its staff time, paper, ink or equipment. Foundation president Genia Lovett, has lived in Wisconsin for important to the region, which was giving back,” Henson said. “It nearly four years after becoming enamored with the Midwest at the was incredibly moving and had incredible reader engagement both Reiff stood by her decision, pointing to directives and in- Minneapolis Star Tribune. She spent five years there as senior VP of digitally and in print.” terpretations from the Wisconsin Justice Department and sales-marketing and digital before moving to Milwaukee. Supreme Court, as well as a 2005 attorney general opinion, Challenges to Wisconsin’s newspaper industry are unique com- stating fees should be charged regardless of how copies “The thing I love about Wisconsin is there is such a civic-mind- pared to the rest of the country, Henson said. are made. edness in every city,” Henson said. “It’s a phenomenal place to live and to be in the business community.” “Wisconsin still has a very vibrant print and digital engagement,” Van Hollen, in a letter to Jones, agreed with that position. But she said. “This market still wants to read a printed newspaper as he eventually reconsidered, issuing a decision indicating such Henson said newspapers can be “the e-Harmony of bringing business well as a digital newspaper offering. There is still a great integrated on Dec. 30. and communities together in ways that are truly giving success to both.” approach that is still in harmony in Wisconsin.” This is a step in the right direction for open government advocates, albeit a small one. AG Files The opinion also gives court clerks discretion on whether to allow requesters to make copies using personal equipment FlashNews like phones or cameras. Suit Against “While the custodian of court records may not charge an Society of Professional Journalists individual for using a cellphone camera to capture a copy Raises Funds for Mulhern Scholarship of a court document, the custodian of court records may Subscription choose the method of copying and need not allow indi- Madison-area journalists raised $720 for the Tom Mulhern viduals to make their own copies,” Van Hollen states in the Scholarship for Sports Journalism last week. The schol- opinion. arship at UW-Madison was the beneficiary of the annual Scammer holiday raffle held by the Madison pro chapter of the Society Some clerks continue to uphold policies disallowing photo- of Professional Journalists. Read more. Wisconsin appears to be the first and only state to file suit against graphic copies. They claim the use of personal technology an Oregon company accused of scamming newspaper subscribers. puts the integrity of court files at risk. It’s an argument that Ripon Printers Wins Best Workplace doesn’t hold much water. Award Former Wisconsin Attorney General J.B. Van Hollen filed a consumer protection enforcement action in Dane County against One could argue a wireless copier might jeopardize the Printing Industries of America (PIA) once again named Ripon Oregon resident Laura Loverien before he left office. Loverien’s records’ integrity, but a cell phone camera? Printers a recipient of the Best Workplace in the Americas subscription business, which mail under the names Orbital Publishing What it boils down to is money. Court clerks are statuto- award. What’s more, Ripon was named to the select “Best Group, Inc. and Liberty Publishers Service, Inc., is charged with rily permitted to charge $1.25 per page, slightly more than of the Best” category for outstanding human resources sending false and misleading subscription offers and notices to state practices that contribute to a successful workplace. registers who can charge $1. Court clerks collected more residents, targeting the elderly. than $815,000 in copy fees in 2011, according to a letter from Vilas County News-Review Wins Award former Director of Courts A. John Voelker to Van Hollen, ask- Acting as a third-party subscription service, the businesses allegedly ing him to consider this issue. Registers collected more than The Vilas County News-Review was awarded the Eagle offered a one-year subscription to the Milwaukee Journal Sentinel for $97,000. River Area Chamber of Commerce’s Business of the Year $499, well above the newspaper’s $182 rate. The attorney general’s award. The newspaper also produces the Three Lakes News complaint also alleges that the businesses sent fake invoices for non- It’s a revenue stream that courts have depended on for and the North Woods Trader. existent periodicals, such as the Madison State Journal. years, but as technology and open records laws evolve, it’s an issue that may need to be addressed. Regardless, the Fox Lake Representative Ends Publication In 2011, a company with the name Orbital Publishing obtained need for paper copies will never completely go away. a federal court injunction to prevent Bank of America from seizing The Fox Lake Representative, a publication of Berlin Journal and falsely debiting its accounts, according to a press release from So, for now, we can take our small win. Journalists, and the Newspapers, discontinued weekly publication as of Jan. 1. New York law firm Lennon and Klein. The case was dismissed by public, won’t be improperly charged erroneous fees, and The city’s official newspaper is available for purchase. U.S. District Court in the Southern District of New York in 2012 hopefully some court clerks will recognize taking snapshots after Orbital Publishing failed to respond to Bank of America’s with your camera phone or using personal equipment isn’t counterclaims that a large number of checks deposited into their an intrusion, but a legally accepted—and efficient—way to Watertown Daily Times Publishes accounts were not made payable to Orbital and many were deposited make a copy. Weekend Edition without endorsements. The Watertown Daily times has consolidated its Friday and Saturday editions into one weekend edition to be distributed The Better Business Bureau of Northern Nevada lists a complaint on Friday afternoons. against Publisher’s Billing Exchange, whose principal is listed as Lovrien and lists more than 20 similar alternate business names, for solicitations disguised as bills. 4 WNA BULLETIN | January 2015 Industry news

NNA: Rural Mail Will Suffer with More USPS Mail Plant Closures

By John Edgecombe Jr. and shorter business hours have made claims service standards go into effect. In other words, it will consider Publisher, The Nebraska Signal, Geneva, NE of good service hard to trust. There is also the whether it can reach its goals after it has lowered them. President, National Newspaper Association upheaval while workers lose their jobs or have to be retrained. Now, according to the nation’s Even before the change, it has been hard to find out how well mail agency, cost-cutting means admitting ser- rural mail is delivered. A friend of mine from South Dakota noted that the U.S. vice will be even slower, even in urban areas, Postal Service delivered a lump of coal to many small towns last by at least a day. The Postal Service provides a public report to its regulator, the Christmas when it proceeded to eliminate overnight mail in most Postal Regulatory Commission, on how well it performs against of the nation in 2015. That was a good description. USPS will slow What the public announcements do not say John Edgecome Jr. its service standards. See Periodic Reports at www.prc.gov. USPS delivery officially by one day for First-Class and Periodicals mail. is that when America’s mail sneezes, rural gathers information on speed of delivery from several sources, Many members of Congress have asked it to hold off. But USPS mail gets pneumonia. Cutting a service day is a big sneeze even including its own digital scanning. The greatest volume of mail is plowing ahead. in the metro areas. But rural and small town mail had already is in urban areas, so national statistics may look ok. But the law contracted the illness. Many subscribers who receive newspapers doesn’t require USPS to report on how the rural mail is doing. That It is time for lawmakers to consider how rural and small town by mail have been disappointed by late deliveries. The scattered is something Congress should consider. mail is suffering. reports we may hear of delayed credit card payments and busi- ness invoices would be much louder if consumers felt there was For a list of cities where changes in mail processing are sched- The USPS plans to close more than 80 mail processing plants in any point in complaining. uled in 2015 go to https://ribbs.usps.gov/index.cfm. Then open 2015. Smaller plants will be consolidated into urban plants. It has “2015 Network Consolidations.” already closed nearly 150 plants in the past three years and says Unfortunately for many—seniors without Internet capabilities, service was not affected. lower income residents, rural folks without good Internet service Established in 1885, the National Newspaper Association (NNA) and people who just don’t trust the Internet—the mail is a necessity. is a not-for-profit trade association representing the owners, pub- That is hard to believe, at least in small towns. lishers and editors of America’s community newspapers. NNA’s The USPS inspector general last October chastised the agency mission is to protect, promote and enhance America’s commu- Longer road trips for most mail, traffic delays in urban areas to for not fully analyzing the impact from its proposed plant closings nity newspapers. Today, NNA’s 2,200 members make it the largest get sorted mail back to the local post offices, post office closings and the Postal Service said it would do so—but only after its slower national newspaper association.

Score an Advertising Touchdown! On Sunday, Feb. 1, the NFL will host its Big Game and the largest television audience of the year will tune in to NBC to watch.

That day, Americans will eat 11 million pounds of potato chips; drink 50 million cases of beer and use 71 million avocados!

Every Sunday, 91 million read the newspaper. That makes it the best place for advertisers to showcase the best deals on all those foods and drinks.

Share why newspapers will score advertisers a touchdown on Super Sunday! Download and run the latest ad from the Newspaper Association of America, designed exclusively for members.

Below, we have posted links to PDF and EPS files of the ad in full page and quarter page sizes. These ads are fully customizable, so please feel free to add your logo or local information.

Full-Page EPS Quarter-Page EPS

Full-Page PDF Quarter-Page PDF Super Bowl Advisory: Don’t Print ‘Super Bowl’ in Unlicensed Ads

The words “Super Bowl,” “Superbowl,” “Super Sunday,” “National Football League,” “NFL,” the NFL shield and all Super Bowl logos are trademarks and cannot appear in ads with- out express permission of the NFL marketers. While they can be used in editorial copy, market- ers and advertisers may not use these terms in their promotions.

The NFL also owns the trademarks for “National Football Conference,” “NFC,” “American Football Conference,” and “AFC.” All the individuals teams also own federally registered trade- marks for the team names (e.g., “Jaguars” or “Buccaneers”), nicknames (e.g., “Jags” or “Bucs”) and uniform and helmet designs.

The NFL is very aggressive in tracking down violations, and employs “spotters” to look for unauthorized use of the words or logo. Even a seemingly innocuous reference to a Super Bowl sale is in violation if proper fees are not paid.

Some references that are permitted in advertising include “The Big Game,” “The Big Bowl Game,” etc.

If you have questions, contact Wisconsin Newspaper Association Member Services Director Julia Hunter via email or by phone at 608.283.7622. 5 WNA BULLETIN | January 2015 Among friends

DODGEVILLE -30- Production Todd Novak, associate Gene Cunningham Matters editor at the Dodgeville Former Chronicle, as Milwaukee well as the Sentinel reporter city’s mayor, Gene Cunning- was elected ham died Jan. state repre- 12 at age 86. sentative for the 51st District. Novak, Cunningham a republican, retired from his position was an investi- at the Chronicle ahead of his first gative reporter known for “exposing and mingling Tony Smithson term in the state legislature. with mobsters and corrupt politi- Smithson is Vice President of Print- cians.” When she started at the ing Operations at Bliss Communica- FOX LAKE Sentinel, women were not allowed tions, Inc. in Janesville. Fox Lake Representative reporter to be members of the Milwaukee Beverly Connor retired from the Press Club. Award certificates were newspaper after 12 years of service. directed toward “newsmen,” at the January Energy Review Connor covered local news. time. Upon winning one, she tore it up and handed it to the presenter after January is the slowest time of the the program. The next year, she was year for newspapers and it’s your GRANTSBURG the first woman to be named Wis- best chance to see the production Teresa Holmdahl was promoted to consin Newsman of the Year by the department at its quietest. sales manager at Sentinel Publica- Milwaukee chapter of the Society of tions, publisher of Burnett County Professional Journalists. Read more. But quiet in production isn’t really Sentinel and The (Osceola) Sun. She quiet. There’s the hissing of com- joined the newspaper as advertising pressed air, whirring of motors and representative in 2007. blowing of fans. And all of those sounds are whispering that there’s Photo Showcase Gerry Diaz money to be saved. HOO RT NVILLE Visit WNA’s photo library on issuu.com to browse the most recent collec- Gerrard “Gerry” tion of photos gathered from WNA-member newspapers. Want to submit “Ghost” Diaz, Energy is a large part of any opera- The New London Press Star cel- a photo for next month’s gallery? Send the photo or newspaper name, date sports editor for tion’s costs, and a great place to ebrated its 50th anniversary in and page number of the photo to [email protected]. the Shawano look for savings. Focus on Energy November. Leader, died (focusonenergy.com) is a great Jan. 10 at age 35. resource for ideas and incentives Marian Viney, REEDSBURG LODI Diaz covered the for saving energy. managing editor Todd Krysiak Green Bay Pack- Rachelle Blair was named manag- at Agri-View, a has been named ers and wrote A good way to start is to get a rep- ing editor of the weekly prop- editor of the about his beloved team for NFL.com resentative from Focus on Energy Lodi Enterprise erty of Capital Reedsburg and CBS sports. Read more. to visit, explain their programs and and Poynette Newspapers, Times-Press. He point out opportunities you may be Press, taking took at position replaces Julie missing. Their recommendations over for Jennifer at the Wisconsin Belscher, who will be unique to each operation, Fetterly. Blair will Farm Bureau is now editor Edgar Eppler but newspapers will generally find serve as Home- Federation. at Agri-View. some commonality. town News Krysiak has Longtime Adams-Friendship Times- Group regional served as editor of the Baraboo Reporter Photographer Edgar Eppler Lighting: Converting to high efficien- editor, working News Republic since 2010 and the died Jan. 3 at age 77. Eppler took cy lighting is often the quickest and with 11 newspapers and based out of Julie Belschner, Sauk Prairie Eagle since 2008. photos and video for the newspaper simplest way to save money. When the Sun Prairie office. Blair started at editor of the for more than 25 years. It’s estimated incandescent or fluorescent lights the Enterprise in early 2008 and took Juneau County that he had more than 2,000 assign- fail, it’s a good time to consider on the role of Poynette press editor Star-Times, is ments for the newspaper and took whether they should be replaced in mid 2013. now the man- STURGEON nearly 100,000 photos. with LEDs. When fluorescent bal- aging editor of BAY lasts fail, the cost of replacement Agri-View, a can often be comparable to a new weekly publica- Ramelle Bintz, LED fixture. Joe Ballard tion owned by reporter for the Gary Gaier joined the Lodi Capital Newspapers. Door County Compressed Air: Every operation Gary Gaier, Enterprise and Advocate, retired has air leaks and, according to former publisher Poynette press in December. She focusonenergy.com, compressed of the Chippewa as a news and started there as air systems can waste up to 30 Herald and sports reporter. MANITOWAC a freelancer in 2006. Bintz worked as a percent of the compressor’s out- former president Ballard received staff reporter at the Kewaunee County put. Repairing leaks can help your Suzanne Weiss, of the Wiscon- his Journalism News before returning to the Advocate. compressor’s cycle less and use former Herald sin Newspaper Certificate from less electricity. Madison College. Times Reporter Association, media writer died Jan. 3 at There, he worked at the schools’ HVAC: Heating, Ventilation and Air and editor at age 77. Gary worked in the news- newspaper The Clarion. WU A KESHA Conditioning (HVAC) makes up a the Milwaukee paper industry for 31 years, starting huge portion of a facility’s en- Sentinel, was Lauren at the Chippewa Herald Telegram in ergy usage. An HVAC optimization named assis- Anderson joined 1960 as the advertising director. He program gets experts involved in tant director of the Waukesha quickly rose to the position of GM MADISON how your systems are working and communications Freeman as and later was group manager for tuning them to work at their most Jennifer Fetterly was named regional at Silver Lake College. an education Lavine Newspaper Group overseeing efficient. Something as simple as editor for Hometown News. She will reporter. a group of daily newspapers in Wis- adding programmable thermostats cover state and county news for the consin. He then started Profit Plus, a can result in significant savings. 12 newspapers consulting company. Read more. in the media MAUSTON group. Fet- Controls: Variable Frequency Drives terly has more Kerry Lechner, WU A SHARA (VFD) can improve the efficiency of editor of the conveyors and other automation than 11 years Jon Gneiser, Portage Daily Marcie Harbeck equipment. When upgrades are experience in former editor of Register, has necessary, publishers should look the newspaper the News-Herald Marcella (Marcie) taken the position for opportunities to retrofit older business as Media in Marsh- M. Harbeck of editor of the equipment to VFDs in order to reap a reporter for field and Daily died Jan. 5 at Juneau County the savings. the DeForest Tribune Media age 95. Marcie Star-Times. Times-Tribune and as the managing in Wisconsin was the former Part of your energy bill already editor of the Lodi Enterprise. She’s Rapids, has been co-publisher of goes to financially support Focus on won more than 25 awards in report- named publisher The Kewaskum Energy, so contact a representa- ing, feature writing, layout design and of the Waushara Argus. Statesman with photography. her husband Bill tive today and let that money start from 1954-1988. Read more. working for you. 6 WNA BULLETIN | January 2015 Industry columnists

john FOUST ED HenningER Caroline Little KEVIN SLIMP JIM STAsIOWSKI

Ad-libs Design for Readers CEO Update N ewspaper Technology Writing Matters John Foust has conducted training Ed Henninger is an independent Caroline Little is President and CEO Kevin Slimp is a speaker and trainer Jim Stasiowski, the writing coach for programs for thousands of newspaper newspaper consultant and Director of the Newspaper Association of in the newspaper industry. Visit The Dolan Co., welcomes your ques- advertising professionals. Many ad of Henninger Consulting. He offers America. The NAA is a nonprofit or- kevinslimp.com or e-mail kevin@ tions or comments. Call him at 775- departments are using his training comprehensive newspaper design ser- ganization representing nearly 2,000 kevinslimp.com. 354-2872, or write to 2499 Ivory Ann videos to save time and get quick vices including redesigns, workshops, newspapers and their multiplatform Drive, Sparks, Nev. 89436. He has results from in-house training. Email design training and design evalua- businesses in the United States and coached reporters at newspapers and for information: [email protected] tions. Visit henningerconsulting.com Canada. magazines in dozens of states. or [email protected] Youths and Newspapers Take Control of Continuity I really don’t mean to get this worked N ewspaper Media up about things. Oh, sorry. I some- Infuriating Brilliance Movie production crews include Keeper Quotes are Vital for times digress. Let me catch you up. continuity staff members who make David Halberstam was an sure things are consistent within The following quotes have had a Compelling Storytelling While taking a drive through the infuriatingly brilliant writer. each scene. Even with their trained prominent place on my blog over the We live in a world of instant Smoky Mountains, about 45 minutes eyes, mistakes happen. If you look past few years. gratification. from my home, I stopped to fill up His brilliance was in his grasp of closely, you may notice a clock in and check my messages before massively significant themes. In “The the background that changes time Some will amuse you, some will We have an abundance of informa- heading into Townsend, a small town Best and the Brightest,” his best- dramatically during the same two make you think…some may even tion at our fingertips and the ability known as the “Peaceful side of the known book, he cogently explained minute scene. Or you’ll see changes shock you. I think you’ll agree, though, to stay up-to-date on world events Smokies.” how extremely smart men bumbled in the liquid level in a glass. that these quotes about newspa- within seconds. We embrace new the United States into the cancerous, pers and design are keepers. digital technologies and they are rev- Checking my messages, I noticed an unwinnable Vietnam War. Not long ago, I noticed a goof in a olutionizing the ways in which news email from a professor at one of the James Bond movie I was watch- If you’ve got a favorite newspaper/ media is consumed and stories are larger universities in my home state And yet, Halberstam wrote para- ing on TV. After Bond’s blue mask design quote, send it along to me told. It is an exciting time to be a part of Tennessee. It was in response graphs that showed his chronic in- was torn off in the underwater fight at [email protected]. of the newspaper media industry. to a message I had sent out a day ability to control himself. This is from scene, he replaced it with a black Otherwise, read on…and enjoy! earlier, concerning a collegiate media “The Coldest Winter,” his powerful mask he swiped from one of the In an era with a “shorter is bet- summit being held in Nashville in dissection of U.S. blundering in the bad guys. I distinctly saw him put on “When I was young and foolish I ter” mentality, newspapers provide February. Korean War: the black mask, but for the remain- hated Helvetica almost as bad as Fu- valuable context for stories. In fact, der of the sequence he was wearing tura. Now I have come to realize that recent findings from the American He wrote to let me know that he “Oddly enough, Takahashi decided the blue one again. Oops. Helvetica is like a ball peen hammer. Press Institute have found that feared not many would attend the later, the experience made him a You can’t beat it for the right use.” readers prefer longer stories with event because “there are a number better officer. He had to plan his time Continuity is important in advertis- Loyd Ford | The Lake News more analysis. of college papers like us who are brilliantly. The harder he worked and ing, too. All iPhone advertising has Web-only, or almost, throughout the the better he performed, the angrier the same look and feel. All Coca-Cola “To look at the paper is to raise a Yes, it may look different than it did state.” it made his superior, who loaded advertising communicates the same seashell to one’s ear and to be over- 50 years ago, but newspaper media’s more work on him. The result, when image. And all Walmart messages whelmed by the roar of humanity.” importance in their local communi- I understand that he was trying to Takahashi found he couldn’t be bro- project the same brand attributes. Alain de Botton ties is unsurpassed. be helpful. But really? When I got ken, was a growing self-confidence, Even on a local level, with consum- back to my office, I pulled up the a sense that there was no job in the ers bombarded by thousands of “If you saw a man drowning and you In March, the newspaper industry will websites for student newspapers at Army, no matter how unpleasant, marketing impressions every day, could either save him or photograph gather for its annual conference at The University of Tennessee, ETSU that he could not do. The uses of it is crucial for advertisers to have a the event…what kind of film would NAA mediaXchange 2015 in Nash- and Memphis University. All are print adversity, Gene Takahashi thought, sharp eye for consistency. Here are you use?” Unknown ville to discuss new ideas and best publications. were not to be underestimated.” a few continuity points to consider: practices, setting the stage for the “Life is one world, and life seen in rest of the year. I wrote back to mention that it was Perceptive? Sure. 1. Logo: This is the most obvious newspapers another.” G. K. Chester- an interesting time to pull out of continuity factor. Too many times, ton What do industry leaders think print. A report in Business Insider But overkill. It was that type of writ- I’ve seen businesses make the mis- newspaper storytelling will look like just two days earlier indicated that ing that George Packer of The New take of using one logo in newspaper “The average newspaper, especially in 2015? advertising in newspapers was up Yorker referred to in a short obituary ads and a different logo elsewhere. of the better sort, has the intel- four percent in 2014, while television upon Halberstam’s 2007 death in a If your graphic department creates ligence of a hillbilly evangelist, the An expanding, more connected ad revenue was down four percent. traffic accident. “The Best and the a logo for one of your advertisers, courage of a rat, the fairness of audience I also noted that a recent study of Brightest,” Packer wrote, “has the make sure the logo will be used a prohibitionist boob-jumper, the Journalism and Mass Communica- feverish atmosphere of an obses- everywhere – on the printed page, information of a high school janitor, Understanding audience is crucial tions graduates found that “Writ- sion, and if its prose shows the ex- on the web, on mobile devices and the taste of a designer of celluloid in developing an engaging story. ing, reporting and editing for print cesses that later subjected (Halber- on business cards. valentines, and the honor of a police- Experts believe that combining remains the dominant” activities for stam) to criticism and parody, in this station lawyer.” H. L. Mencken brand advertising and emerging those in the workforce after gradu- instance the subject fully deserved 2. Typography: Type has been called technologies with classic, authentic ation. his passionate treatment.” the visual voice of advertising. There’s “It’s really hard to design products by storytelling is a surefire way to find a big difference between Gill Sans focus groups. A lot of times, people success in 2015. An organization I went on to mention that Kevin In that one sentence, Packer both Ultra and Goudy Old Style. Make your don’t know what they want until you that addresses multiple consumer Schwartz, as respected as anyone praised Halberstam and slammed font choices – for headlines and show it to them.” Steve Jobs interests is one that appeals to all in the collegiate media world, has him. body copy – and use them every- readers – especially millennials, who written that moving away from print where. “A designer can mull over compli- are the hardest to define but per- is a mistake for college newspapers. I just finished reading “The Coldest cated designs for months. Then sud- haps the most important audience Winter,” and I agree with Packer’s 3. Color: A number of companies denly the simple, elegant, beautiful to understand. He wrote back, “while print advertis- criticism. When I finally closed the have theme colors. Target uses red, solution occurs. When it happens to ing may be up, it’s certainly not with book, after 600-plus pages, I was Home Depot features orange and you, it feels as if God is talking. And With the millennial generation lead- our print product. But that’s not the exhausted. Halberstam does tend UPS uses brown. The connection is maybe He is.” Leo Frankowski ing the way as newspaper media’s main issue. What’s at stake is the to make his points with machine- so strong that it’s difficult to think of fastest-growing mobile segment kids in high school and college today, gun-like repetition, but that’s also a those companies without thinking of “Design is intelligence made visible.” in 2014, this year we are focused who do not or rarely read a printed strength of his work, as it’s almost their colors. If one of your advertis- Alina Wheeler on developing stories on platforms newspaper on a regular basis.” impossible for a reader to misunder- ers adopts a color, make sure it that meet the needs of this growing stand his points. will (1) reproduce well on newsprint audience – one that truly embraces and (2) be different from the theme evolving technology and digital-only colors of main competitors. media consumption.

Read the rest of this column on the Read the rest of this column on the Read the rest of the column>> Read the rest of the column on the Read the rest of the column on the WNA website >> WNA website >> WNA website >> WNA website >> 7 WNA BULLETIN | January 2015 About WNA We’re here for you! The Wisconsin Newspaper Association exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

The Wisconsin Newspaper Association (WNA) was established WNA Board of Directors Chris Apel, Vice President of in 1853 and is among the oldest President: Carol O’Leary, Financial Planning and Analysis, press associations in the world. The Star News, Medford Journal Communications, Inc. Over the years, the association has established a number of services First Vice President: Chris Hardie, Scott Johnson, President & Publisher, for its members, advertisers and the Executive Editor, La Crosse Tribune Green Bay Press-Gazette, PG Media general public. Second Vice President: Kevin Clifford, Associate Publisher, Created by and for Wiscon- Brian Thomsen, Publisher, Watertown Daily Times sin’s newspapers, WNA exists to Advertising) and additional clients Valders Journal strengthen the newspaper industry, through WisconsinNewsTracker.com Steve Lyles, Group Publisher, enhance public understanding of the (news tracking and release services). Contact >> Third Vice President: Mike Beck, Journal Community Newspaper, Inc. role of newspapers, and protect ba- Publisher, Wausau Daily Herald Pat Reilly, Co-Publisher, sic freedoms of press, speech and Supporting WNA goals is the WNA Visit us at: 1901 Fish Hatchery Road, Secretary: John Ingebritsen, The Dodgeville Chronicle the free flow of information. Foundation, a not-for-profit orga- Madison, WI 53173 nization created in 1980 to improve Regional Publisher, Morris Newspapers Heather Rogge, General Manager, WNA is the single point-of-contact the quality and future of Wisconsin’s Phone: (608) 283-7620 or (800) 261-4242 for working with newspapers in newspapers and the communities Daily News Fax: (608) 283-7631 Treasurer: Sidney “Skip” Bliss, Wisconsin. In addition to serving 223 they serve. The foundation solicits, Office Hours: 8 a.m. - 4:30 p.m. member newspapers (31 dailies and manages and disburses funds and Publisher, The Gazette, Paul Seeling, Publisher, 192 weeklies), WNA serves advertis- other resources for the benefit of Janesville The Woodville Leader ers through advertising placement Wisconsin’s newspaper industry and, programs (Customized Newspaper ultimately, the citizens of our state. Past President: Kent Eymann, Gregg Walker, Publisher, Publisher, Beloit Daily News The Lakeland Times, Minocqua WNA Executive Director

Reach Beth by email at [email protected] Direct line: (608) 283-7621

Director of WNA/WNA Services/WNA Foundation operations and policies; legislative advocate

BETH BENNETT Does your WNA Staff newspaper comply with public notice laws? DENISE GUTTERY HOLLY HENSCHEN JULIA HUNTER The Wisconsin Newspaper Association has been taking steps to ensure all newspapers are in compliance with Wisconsin law, which now requires Media Services Director Communications Director Membership Services Director [email protected] [email protected] [email protected] that every public notice published in a newspaper appear on the search- Direct line: (608) 772-2479 Direct line: (608) 283-7623 Direct line: (608) 283-7622 able statewide website - WisconsinPublicNotices.org. The site is main- tained by WNA and uploading of all public notice content will help to News Tracker – monitoring services WNA newsletters; Wisconsin WNAF contests, scholarships, preserve the industry’s communications leadership and revenue streams. and press releases; WNA Newspaper Directory; promotions internships; Trees Retreat; WNA newspaper archive; and communications;WNAnews.com; Member services; education; As a condition of membership, all WNA members are required to send WisconsinPublicNotices.org; collegiate and high school journalism freedom of information advocacy their publications to WNA electronically. All PDF pages of your publica- WisconsinNewsTracker.com outreach tion must be uploaded to the association via FTP (file transfer protocol). These PDF files are used by WNA for tear sheets, archiving and also to meet legal requirements for the Wisconsin Public Notice website.

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