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Submitted To: Jack Wert Executive Director Florida's Paradise Coast Convention & Visitors Bureau 2800 N. Horseshoe Drive Naples, FL 34104 April 9, 2017

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Submitted To: Jack Wert Executive Director Florida's Paradise Coast Convention & Visitors Bureau 2800 N. Horseshoe Drive Naples, FL 34104 April 9, 2017 Collier County Market and Needs Assessment Addendum Submitted to: Jack Wert Executive Director Florida’s Paradise Coast Convention & Visitors Bureau 2800 N. Horseshoe Drive Naples, FL 34104 April 9, 2017 April 9, 2017 Jack Wert Executive Director Florida’s Paradise Coast Convention & Visitors Bureau Naples, FL 34104 Dear Mr. Wert: Collier County Board of County Commissioners Purchasing Department, Collier County Tourism Division and the Sports Marketing section of the Naples, Marco Island, Everglades Convention & Visitors Bureau engaged the Hunden Strategic Partners to perform an addendum to its 2016 report regarding the potential for a tournament sports complex in Collier County. As part of the analysis, HSP assessed three potential development sites, profiled the realities and trends associated with indoor sports facilities and showed the visitation impacts of other large sports complexes around the U.S. The attached is the amendment to the 2016 report. This deliverable has been prepared under the following general assumptions and limiting conditions: § The findings presented herein reflect analysis of primary and secondary sources of information that are assumed to be correct. HSP utilized sources deemed to be reliable, but cannot guarantee their accuracy. § No responsibility is taken for changes in market conditions after the date of this report and no obligation is assumed to revise this report to reflect events or conditions occurring after the date of this report. § HSP has no control over construction costs or timing of construction and opening. § Macroeconomic events affecting travel and the economy cannot be predicted and may impact the development and performance of the project. We have enjoyed serving you on this engagement and look forward to providing you with continuing service. Sincerely yours, Hunden Strategic Partners TABLE OF CONTENTS ------------ Executive Summary Chapter 1 Collier County Facilities Overview Chapter 2 Economic and Demographic Analysis of Collier County Chapter 3 Local Sports Facility Supply and Demand Analysis Chapter 4 Regional Sports Facility Supply Analysis Chapter 5 Tournament Opportunity Analysis Chapter 6 Hotel Market Overview Chapter 7 Recommendations Chapter 8 Sports Marketing Plan Chapter 9 Demand and Financial Projections Chapter 10 Economic, Fiscal and Employment Impact Analysis Addendum 1 Extension Study – Site Analysis and Indoor Facility Analysis EXTENSION STUDY - SITE ANALYSIS AND INDOOR FACILITY ANALYSIS Since the original study was completed in 2016, additional work has been done to narrow down the site options for the recommended facilities. Also, additional information was requested regarding the costs of indoor sports facilities. This chapter provides an analysis of the three proposed sites that are being considered for the recommended outdoor sports complex. Additionally, this chapter provides indoor youth sports development trends and will identify and profile several youth sports complexes that are similar in size and have established reputations as premier sports complexes. Site Analysis, Site Concept and Parking Plan Analysis The following section provides a more detailed assessment of three proposed sites for the development of the recommended outdoor sports complex. The three identified sites are the Collier County 305 site, the City Gate site and the Magnolia Pond Drive site. This section also provides a detailed assessment of the site concept and parking plans, provided by the county, for the development of the recommended outdoor sports complex at each potential site. As stated in Chapter 7, HSP provided the proposed outdoor sports complex recommendation below. § Minimum of 60 acres § Eight multipurpose fields (16 fields for future growth needs) § One championship field § Lighted and turf fields § Eight diamonds § One championship field § Lighted and turf infields § Field overlay plans for outfields of diamonds The complex is intended to balance the needs and accommodations for local activities while being flexible enough to accommodate tournaments and events that will attract visitors from outside the Collier County area. Below, the positive and negative aspects of each site, site concept plans and parking plans under consideration will be discussed as they relate to the recommended outdoor sports complex. Site Analysis The following table shows a summary of the three identified sites. Collier County Sports Market & Needs Assessment Study Addendum 1 - Page 2 Table A-1 Collier County Site Summary Access & Potential for Mitigation Est. Time to Hotels Ownership Development Size F&B Nearby Site Visibility Expansion Costs Development Closest Node # of Hotels # of Rooms Collier County 305 Collier County New Excellent 305.6 Yes TBD Mid- to Long-term < 1.5 miles 7 832 Yes City Gate Private New Excellent 153.0 Yes TBD Short-term < 1.5 miles 7 832 Yes Magnolia Pond Drive Private New Excellent 45.9 No TBD Long-term < 1.5 miles 7 832 Yes Source: Collier County Property Appraiser Office, Hunden Strategic Partners The Collier County 305 site is owned by the county and at more than 305 acres, is the largest site of the three proposed sites. The City Gate site is owned by one private owner and is approximately 153 acres. Both the Collier County 305 and City Gate sites provide adequate acreage for the development of the recommended outdoor sports complex. The Magnolia Pond Drive site is the smallest site at nearly 46 acres and does not provide for future expansion to accommodate growth in demand. However, the Collier County 305 and City Gate sites provide the footprint for future expansion. The following figure illustrates the sites for the recommended outdoor sports complex and their relative locations. Figure A-1 The following section describes each site, site concept plan and parking plan. Collier County Sports Market & Needs Assessment Study Addendum 1 - Page 3 Site 1 – Collier County 305 Site The Collier County 305 site is owned by Collier County and is located on the northeast corner of the I-75 and Collier Boulevard intersection. The site is approximately 306 acres and is the largest site of the three proposed sites. At this size, the site provides more than adequate acreage for the recommended complex as well as other development. Access and proximity to County amenities, such as hotels and dining options, makes the site very attractive to tournament organizers. The site presents challenges in investment needed to improve site infrastructure and mitigation for development. HSP suggests Collier County consider this site for the sports complex. The following illustrates the recommended site plan for the Collier County 305 site. Figure A-2 The Collier County 305 site plan includes a championship multipurpose field and a championship diamond. The site plan has two access points, one to the north and one to the east, which is ideal for tournament organizers. Collier County Sports Market & Needs Assessment Study Addendum 1 - Page 4 This site plan features an ease of wayfinding by both vehicle and pedestrians throughout the complex, with a vehicle access road that surrounds the complex, which is ideal for high-usage times. The design and layout of the sports facilities is ideal for a tournament-quality facility. By placing similar sports facilities adjacent to each other, the plan keeps tournament traffic contained and centralized around relevant sports facilities. Overall, the Collier County 305 site plan is ideal and incorporates design requirements and expectations of nationally- relevant sport complex developments. The following table shows a summary of the Collier County 305 site concept’s parking plan. Table A-2 Collier County 305 Parking Summary Required Provided Parking Ratio Units Parking Parking 15 Fields / 1 Fieldhouse 50 spaces / Field 16 Fields 800 859 3,000 seat Championship Venue 1 Space / 3 Seats 3,000 Seats 1,000 1,000 Bus Parking -- -- -- 8 Total - -- 1,800 1,867 Source: Davidson Engineering, Hunden Strategic Partners The Collier County 305 parking plan features an allocation of nearly 110 parking spaces per field. At a total of nearly 1,900 spaces, this parking plan provides more parking spaces than are necessary for the expectations and requirements of tournament organizers. The design and layout of the parking plan features a vehicle access path that surrounds the entire complex and connects all parking lots. Although a few fields and diamonds do not have immediate parking access, walkways and directional signage would allow for ease of access to fields. Overall, at nearly 110 parking spaces per field and vehicle access surrounding the complex, this parking plan is most desirable for a tournament-quality complex. HSP recommends that Collier County considers a parking plan design like this one. Site 2 – City Gate Site Located to the east of and adjacent to the Collier County 305 site is the 153-acre City Gate site. The City Gate site is a privately-owned parcel and is part of a larger development site. The site provides Collier County with flexible and contiguous space for development of the recommended sports complex and amenities plus ability to expand. The City Gate site has access to and is near hotels, dining options and other support amenities that tournament organizers desire. The lack of County control and acquisition costs of the site present challenges for the County. However, based on conversations with the landowner, ownership is willing and eager to work with the County to sell the site. Additionally, its ownership has provided an option to allow Collier County the ability to acquire additional land throughout a phased development. HSP suggests that the City Gate site be considered for the development of the recommended sports complex. The following illustrates the potential sports complex site plan for the City Gate site. Collier County Sports Market & Needs Assessment Study Addendum 1 - Page 5 Figure A-3 The City Gate site plan is sited on a contiguous plot of land, which is ideal for tournament organizers. The site plan features two access points, one to the north and one to the west, which allows tournament organizers the ability to control gate fees in a more efficient manner.
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