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Perancangan Brand Identity Lrt (Light Rail Transit) Sebagai Transportasi Modern Di Kota Palembang

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Perancangan Brand Identity Lrt (Light Rail Transit) Sebagai Transportasi Modern Di Kota Palembang PA DKV PROYEK AKHIR DESAIN KOMUNIKASI VISUAL PERIODE 11 PERANCANGAN BRAND IDENTITY LRT (LIGHT RAIL TRANSIT) SEBAGAI TRANSPORTASI MODERN DI KOTA PALEMBANG Dikerjakan oleh: Ignatius Damar Adi Chandra 13.13.0065 Pembimbing: Ag. Dicky Prastomo SIP, MA PROGAM STUDI DESAIN KOMUNIKASI VISUAL FAKULTAS ARSITEKTUR DAN DESAIN UNIVERSITAS KATOLIK SOEGIJAPRANATA SEMARANG PERIODE GANJIL 2017/2018 i PERNYATAAN ORISINALITAS Nama : Ignatius Damar Adi Chandra NIM : 13.13.0065 Program Studi : Desain Komunikasi Visual Fakultas : Arsitektur dan Desain Universitas Katolik Soegijapranata Judul : PERANCANGAN BRAND IDENTITY LRT (LIGHT RAIL TRANSIT) SEBAGAI TRANSPORTASI MODERN DI KOTA PALEMBANG Menyatakan bahwa proyek akhir ini adalah keseluruhan desain yang merupakan hasil karya saya sendiri dan telah mengikuti peraturan sesuai dengan akademik dalam melakukan kutipan. Apabila dikemudian hari ditemukan adanya bukti plagiasi, manipulasi atau pemalsuan data dalam bentuk apapun, maka saya bersedia menerima sanksi dari Program Studi Desain Komunikasi Visual Universitas Katolik Soegijapranata. Saya menyetujui apabila tugas akhir ini dipublikasikan untuk kepentingan akademis. Semarang, 19 Desember 2017 Ignatius Damar Adi Chandra 13.13.0065 i PENGESAHAN Judul : PERANCANGAN BRAND IDENTITY LRT (LIGHT RAIL TRANSIT) SEBAGAI TRANSPORTASI MODERN DI KOTA PALEMBANG Disusun oleh : Nama : Ignatius Damar Adi Chandra NIM : 13.13.0065 Program Studi Desain Komunikasi Visual Fakultas Arsitektur dan Desain Universitas Katolik Soegijapranata Semarang, 19 Desember 2017 Mengesahkan, Ketua Program Studi Koordinator Proyek Akhir Desain Komunikasi Visual Desain Komunikasi Visual XI Ag. Dicky Prastomo, S.IP., MA Ir. Ign. Dono Sayoso, MSR NPP 058.1.2013.283 NIDN 0608075601 Dekan Fakultas Arsitektur dan Desain Dra. B. Tyas Susanti, MA, Ph.D. NIDN 0626076501 ii PENGESAHAN Judul : PERANCANGAN BRAND IDENTITY LRT (LIGHT RAIL TRANSIT) SEBAGAI TRANSPORTASI MODERN DI KOTA PALEMBANG Disusun oleh : Nama : Ignatius Damar Adi Chandra NIM : 13.13.0065 Program Studi Desain Komunikasi Visual Fakultas Arsitektur dan Desain Universitas Katolik Soegijapranata Semarang, 19 Desember 2017 Menyetujui, Pembimbing I Ag. Dicky Prastomo, S.IP., MA NPP 058.1.2013.283 Penguji I Penguji II Penguji III Bayu Widiantoro, S.T., M.Sn. Arwin Purnamajati, S.Sn.,MA Ag. Dicky Prastomo, S.IP.,MA NPP. 058.1.2008.275 NPP. 058.1.2010.279 NPP 058.1.2013.283 iii KATA PENGANTAR Puji syukur kehadirat Tuhan Yang Maha Esa, karena atas rahmat-Nya, memberikan kemudahan dan kelancaran, sehingga penulis dapat menyelesaikan Tugas Akhir ini. Dimana ini sekaligus menjadi puncak serangkaian program studi Desain Komunikasi Visual UNIKA Soegijapranata Semarang. Dalam menyelesaikan Tugas Akhir ini penulis menyampaikan ucapan terima kasih kepada pihak-pihak dan rekan-rekan yang membantu dalam menyelesaikan Tugas Akhir ini, khususnya kepada: 1. Bapak Claudius Urip Tuhono dan Ibu Theresia Sriwahyuni,S.Pd. selaku orang tua, serta kakak Stepanus Pandu Wiratama dan adik Yosafat Wahyu Tirta Kusuma yang telah memberikan dukungan baik secara moral maupun material demi kelancaran penyusunan Tugas Akhir. 2. Bapak Ag. Dicky Prastomo, S.IP., MA selaku pembimbing yang telah meluangkan waktu, tenaga, dan pikiran untuk membimbing dan mendampingi penulis dalam menyelesaikan Tugas Akhir. 3. Bapak Ag. Dicky Prastomo., S.IP., MA selaku penguji tahap pra tugas akhir, Bapak Bayu Widiantoro, S.T., M.Sn. selaku penguji tahap akhir, yang telah meluangkan waktu, tenaga, pikiran, memberikan kritik dan saran dan dukungan pada penyusunan Tugas Akhir sehingga dapat memperoleh hasil yang maksimal. 4. Bapak Ahmad Wahidin, S.ST, ST, MT. selaku sekertaris proyek managemen unit LRT dari Dinas Perhubungan kota Palembang yang telah membantu dalam memberikan informasi dan bersedia menjadi narasumber dalam metode wawancara yang dilakukan penulis dalam perancangan Tugas Akhir. 5. Martinus Dwi Wahyu, Danang Hadinata, Chrisma Purwa, Rinaldi Amanda Magista, Robertus Fajar Wicaksana, Fransiska Atika Maharani, Putu Sifra Ayu, Averina Clarisha, Agatha Irene dan Novita Tandiono selaku Keluarga Pentool’s yang selalu membantu dan mendukung penulis selama masa perkuliahan hingga proses penyusunan Tugas Akhir. 6. Teman- teman dari Palembang yang berkenan membantu dalam FGD, sehingga dapat menyelesaikan Tugas akhir. Marcel Arya, Thomas Bagas, Yohanes Danan, Kristoforus Ari Sadewa, Felix Tanoto B. 7. Keluarga besar yang telah membiayai kuliah dan semua pihak yang tidak dapat penulis sebutkan satu persatu yang juga memberikan semangat dan bantuan kepada penulis dalam menyelesaikan Tugas Akhir. Dalam penyusunan Tugas Akhir ini penulis menyadari bahwa masih banyak kekurangan baik dari segi teknik maupun materi yang disampaikan. Keterbatasan dari iv penulis dalam menyelesaikan Tugas Akhir ini tentu jauh dari kata sempurna. Dari pada itu, kritik dan saran dari semua pihak sangat diharapkan demi kebaikan dimasa yang akan datang. Harapan besar dari penulis agar Tugas Akhir ini dapat dengan mudah dipahami oleh pembaca. Mohon maaf sebesar-besarnya jika terdapat kesalahan kata-kata dalam penulisan yang kurang berkenan. Penulis v PERANCANGAN BRAND IDENTITY LRT (LIGHT RAIL TRANSIT) SEBAGAI TRANSPORTASI MODERN DI KOTA PALEMBANG Ignatius Damar Adi Chandra Jurusan Desain Komunikasi Visual Fakultas Arsitektur dan Desain Universitas Katolik Soegijapranata Semarang ABSTRAK Palembang merupakan salah satu kota besar. Kota besar sering kali memiliki masalah pada trasportasi yang mengakibatkan kemacetan. Palembang pada tahun 2018 akan menjadi tempat terselenggaranya ASEAN GAMES. Perhelatan ini menjadi titik fokus pemerintahan kota Palembang, karena akan menambah kemacetan di kota Palembang. Dengan itu pemerintah Palembang membutuhkan transportasi umum yang terintegrasi yang dapat mengurangi kemacetan. Dengan dibangunnya LRT Palembang dapat memecahkan permasalahan kemacetan dan juga penunjang dalam perhelatan ASEAN GAMES 2018. Pembangunan LRT masih dalam tahap pembangunan untuk mengenalkan LRT Palembang sebagai transportasi umum yang terintegrasi belum memiliki brand yang menjadi identitas dari LRT Palembang. Dengan demikian untuk memunculkan Brand identity dari LRT Palembang yang memiliki khasan dari kota Palembang harus melalui beberapa proses. Metode yang dilakukan untuk mendapatkan informasi yang cukup untuk membangun identitas dari LRT Palembang dengan mewawancari Dinas terkait, koesioner terhadap masyarakat Palembang, observasi lapangan dan juga melakukan Forum Group Discussion (FGD). Identitas visual yang ingin dimunculkan mudah diingat danjuga sesuai dengan karakteristik kota palembang. Terdapat beberapa pengaplikasian untuk mengenalkan identitas visual dari LRT Palembang agar masyarakat dengan mudah mengenal LRT Palembang. Kata kunci : Brand Identity,LRT Palembang, pengaplikasian identitas visual. vi PERANCANGAN BRAND IDENTITY LRT (LIGHT RAIL TRANSIT) SEBAGAI TRANSPORTASI MODERN DI KOTA PALEMBANG Ignatius Damar Adi Chandra Department of Visual Communication Design Faculty of Architecture and Design Soegijapranata Catholic University of Semarang ABSTRACT Palembang is one of the big cities. Big cities often have problems with trasportation that smells of congestion. Palembang in 2018 will be the place for the implementation of ASEAN GAMES. This event becomes the focal point of the city government of Palembang, because it will add congestion in the city of Palembang. With the Palembang government needs an integrated public transportation that can reduce congestion. With the construction of LRT Palembang can solve the problem of congestion and also support in ASEAN Games GAMES 2018. LRT development is still in development stage to introduce LRT Palembang as an integrated public transportation does not have a brand that became the identity of LRT Palembang. Thus to bring up the brand identity of the Palembang LRT who have khasan from the city of Palembang must go through several processes. Methods were carried out to obtain sufficient information to establish the identity of the LRT Palembang by interviewing relevant Dinas, koesioner to the Palembang community, field observation and also conducting Forum Group Discussion (FGD). Visual identity that want to appear easily monitor and also in accordance with the characteristics of Palembang city. There are several applications to introduce the visual identity of LRT Palembang so that people easily recognize LRT Palembang. Keywords: Brand Identity, LRT Palembang, application of visual identity. vii DAFTAR ISI HALAMAN JUDUL -------------------------------------------------------------------------------- i HALAMAN PERNYATAAN ORISINALITAS ------------------------------------------------- i HALAMAN PENGESAHAN -------------------------------------------------------------------- ii HALAMAN KATA PENGANTAR ------------------------------------------------------------- iv HALAMAN ABSTRAK -------------------------------------------------------------------------- vi HALAMAN DAFTAR ISI ----------------------------------------------------------------------- viii HALAMAN DAFTAR GAMBAR -------------------------------------------------------------- xi HALAMAN DAFTAR TABEL ----------------------------------------------------------------- xiii BAB I ------------------------------------------------------------------------------------------------ 1 PENDAHULUAN ---------------------------------------------------------------------------------- 1 Latar Belakang Masalah --------------------------------------------------------------------- 1 1.1.1. Transportasi di Palembang ---------------------------------------------------
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