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Diapositive 1 TOO BIG TO MISS SPONSORSHIP OFFERS SPONSORSHIP NOVEMBER 2014 THE 2015 RUGBY WORLD CUP PRESENTATION 6 WEEKS OF COMPETITION : FROM SEPTEMBER, 18th TO OCTOBER, 31st 2015 2015 THE TOURNAMENT TAKES PLACE IN A LAND OF RUGBY FANS : IN ENGLAND WITH SOME MATCHES IN WALES 20 QUALIFIED TEAMS SPLIT IN 4 GROUPS OF 5 TEAMS THE EVENT OF EVENTTHE 48 MATCHES GUARANTEED EXPOSURE DURING AUDIENCE PEAKS 2015 48 MATCHES 32 MATCHES DURING THE WEEK ENDS THE EVENT OF EVENTTHE 15 MATCHES ON PRIME TIME AT 9PM 19 MATCHES IN EARLY EVENING (5 or 6 PM) THE BEST NATIONS OF THE WORLD WILL COMPETE : WHO WILL SUCCEED NEW ZEALAND ? SOUTHERN HEMISPHERE 2015 NEW ZEALAND AUSTRALIA SOUTH AFRICA ARGENTINA NORTHERN HEMISPHERE FRANCE ENGLAND THE EVENT OF EVENTTHE IRELAND WALES SCOTLAND THE FRENCH NATIONAL TEAM : AN ACCESSIBLE GROUP GROUP D 2015 FRANCE IRELAND CANADA THE EVENT OF EVENTTHE ROMANIA ITALY A MAJOR EVENT IN FRANCE TV AUDIENCES KEY FACTS MORE THAN 8.6 MILLION VIEWERS ON AVERAGE (21 MATCHES) 48% MARKET SHARE OF ALL INDIV. MORE THAN MILLION TV RECORDSTF1ON 4.2 VIEWERS ON AVERAGE (20 MATCHES*) 51% *Matches at night and in the morning MARKET SHARE OF ALL INDIV. Source: Médiamétrie, Médiamat OUTSTANDING TV SCORES ON ALL TARGETS MARKET SHARE BY TARGET ON 2007 & 2011 RWC (%) 2007 Rugby World Cup 2011 Rugby World Cup 58 67 61 63 53 62 51 52 52 58 48 49 54 55 52 53 51 44 44 42 39 37 TV RECORDSTF1ON Ind.4+ Ind.15-24 Ind.15-34 Ind.25-49 Ind.35-59 Ind.50+ Men Men 25-49 Housewives Housewives- AB+ +Children 50 Source: Médiamétrie, Médiamat THE FRENCH NATIONAL TEAM IN THE TOP 5 TOP 5 AUDIENCES OF 2007 & 2011 RWC #1- 2007 RWC England-France : 18 308 000 ind.4+ / 67% MS* of 4+,80% of Men 25-49 # 2- 2007 RWC New Zealand-France : 16 664 000 ind.4+ / 65% MS* of 4+,80% of Men 25-49 #3- 2011 RWC France-New Zealand : 15 389 000 ind.4+ / 82% MS* of 4+,88% of Men 25-49 #4- 2007 RWC France-Ireland : 14 567 000 ind.4+/ 57% MS* of 4+,71% of Men 25-49 TV RECORDSTF1ON #5- 2007 RWC France-Argentina : 14 000 000 ind.4+ / 54% MS* of 4+,70% of Men 25-49 *MS = Market Share Source : Mediametrie Mediamat – Top 5 based on average audience individuals 4+ HIGH AUDIENCES WITH OR WITHOUT FRANCE AUDIENCES ON TF1 (based on 2007 Rugby World Cup (same schedule as 2015) ALMOST14.1 MILLION MORE THAN 5.7 MILLION TV RECORDSTF1ON VIEWERS ON AVERAGE FOR THE 7 MATCHES WITH FRANCE VIEWERS ON AVERAGE FOR THE 14 OTHERS MATCHES 58% MARKET SHARE OF ALL INDIVIDUALS 40% MARKET SHARE OF ALL INDIVIDUALS 63% ON INDIVIDUALS 25-49 AND 71% ON MEN 25-49 42% ON INDIVIDUALS 25-49 AND 51% ON MEN 25-49 Source: Médiamétrie, Médiamat – Based on 21 matches broadcast on TF1 during the 2007 Rugby World Cup THE BEST OF THE WORLD CUP IS ON TF1 THE OFFICIAL BROADCASTER THE 21 BEST MATCHES OF THE TOURNAMENT BROADCASTED LIVE ALL THE FRENCH NATIONAL TEAM MATCHES ON TF1 THE SEMI FINALS AND THE FINAL ON TF1 TF1 AT THE HEART OF THE EVENT THE HEART OFTHE AT TF1 THE FIRST 2nd SCREEN WORLD CUP LIVE THE EVENT CLOSER TO THE PLAYERS LIVE HIGHLIGHTS The 21 best matches Relive the World Cup key instants Live on MyTF1 (Highlights, Interviews, Bonus) COMPANION APP MOBILITY An enhanced TV experience An easy to reach event : on PC, Mobile and Tablet anytime, anywhere AT THE HEART OF THE EVENT THE HEART OFTHE AT SOCIAL Social Networks at the heart of the Event THE WEBB ELLIS OFFER: THE TV PACKAGE FOR EACH SPONSOR: Teasers and Trailers : . 40 teasers 6” + 100 trailers during the competition Appearances detail for each of the 21 matches : . 1 item 6” at the beginning of the 1rst half-time . 1 item 6” at the end of the 1rst half-time . 1 item 6” at the beginning of the 2nd half-time . 1 item 6” at the end of the 2nd half-time . 2 logo insertions 5” for each half-time => MINIMUM 308 APPEARANCES OVER 21 MATCHES DIGITAL PACKAGE DETAILS (TO BE DEFINED) without 1 500 000 € NET V.A.T (including 150 000€ of Digital) OFFER OPENED TO 3 PARTNERS TV PERFORMANCES ESTIMATED : Men 25-49 : ± 2 500 GRP Individ.25-49 : ± 2 350 GRP Estimated ratings are given for information, BUDGET BUDGET PERFORMANCES & it’s not a contractual element TF1 AT THE HEART OF THE EVENT THE HEART OFTHE AT TF1 THE TWICKENHAM OFFER: SPONSORING HALF OF THE BROADCAST MATCHES ON TF1* THE TV PACKAGE FOR EACH SPONSOR: Teasers and Trailers : . 20 teasers 6” + 50 trailers during the competition Appearances detail for selected matches : . 1 item 6” at the beginning of the 1rst half-time . 1 item 6” at the end of the 1rst half-time . 1 item 6” at the beginning of the 2nd half-time . 1 item 6” at the end of the 2nd half-time . 2 logo insertions 5” for each half-time => MINIMUM 150 APPEARANCES OVER SELECTED MATCHES DIGITAL PACKAGE DETAILS (TO BE DEFINED) without 800 000 € NET V.A.T (including 75 000€ of Digital) 2 OFFERS OPENED TO 1 PARTNER EACH* TV PERFORMANCES ESTIMATED : Men 25-49 : ± 1 250 GRP Individ.25-49 : ± 1 175 GRP Estimated ratings are given for information, it’s not a contractual element * 2 equivalent offers in terms of GRP with for each more or less half of the World Cup matches, an equivalent number of The French National Team and playoff matches BUDGET BUDGET PERFORMANCES & TF1 AT THE HEART OF THE EVENT THE HEART OFTHE AT TF1 – details matches upcoming OFFICIAL PARTNERS IRB PARTNERS HAVE A PRIORITY PURCHASE RIGHT UNTIL DECEMBER 5th, 2014 FOR MOTOR VEHICLE, BANKING FINANCES, DELIVERY FREIGHT AND LOGISTIC SERVICES SECTORS OFFERS ARE DEDICATED TO IRB PARTNERS & SPONSORS UNTIL FEBRUARY 2nd, 2015 THIS OFFER IS NOT DIRECTED TO THE GAMING SECTOR L’ensemble des offres sont soumises aux Conditions Générales de Vente espace parrainage 2015 consultables sur le site www.tf1pub.fr TF1 Publicité, 1 quai du point du jour – 92100 Boulogne I SAS au capital de 2.400.000 € I 311 473 383 RCS Nanterre .
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