TOO BIG TO
MISS SPONSORSHIP OFFERS SPONSORSHIP
NOVEMBER 2014
THE 2015 RUGBY WORLD CUP PRESENTATION
6 WEEKS OF COMPETITION :
FROM SEPTEMBER, 18th TO OCTOBER, 31st 2015 2015
THE TOURNAMENT TAKES PLACE IN A LAND OF RUGBY FANS : IN ENGLAND WITH SOME MATCHES IN WALES
20 QUALIFIED TEAMS
SPLIT IN 4 GROUPS OF 5 TEAMS THE EVENT OF EVENTTHE
48 MATCHES
GUARANTEED EXPOSURE DURING AUDIENCE PEAKS
2015
48 MATCHES 32 MATCHES DURING THE WEEK ENDS THE EVENT OF EVENTTHE
15 MATCHES ON PRIME TIME AT 9PM 19 MATCHES IN EARLY EVENING (5 or 6 PM) THE BEST NATIONS OF THE WORLD WILL COMPETE :
WHO WILL SUCCEED NEW ZEALAND ?
SOUTHERN HEMISPHERE
2015 NEW ZEALAND AUSTRALIA SOUTH AFRICA ARGENTINA
NORTHERN HEMISPHERE
FRANCE
ENGLAND THE EVENT OF EVENTTHE IRELAND WALES SCOTLAND THE FRENCH NATIONAL TEAM :
AN ACCESSIBLE GROUP
GROUP D 2015 FRANCE
IRELAND
CANADA
THE EVENT OF EVENTTHE ROMANIA
ITALY A MAJOR EVENT IN FRANCE
TV AUDIENCES KEY FACTS
MORE THAN 8.6 MILLION VIEWERS ON AVERAGE (21 MATCHES) 48% MARKET SHARE OF ALL INDIV.
MORE THAN MILLION TVRECORDS TF1ON 4.2 VIEWERS ON AVERAGE (20 MATCHES*) 51% *Matches at night and in the morning MARKET SHARE OF ALL INDIV.
Source: Médiamétrie, Médiamat OUTSTANDING TV SCORES ON ALL TARGETS
MARKET SHARE BY TARGET ON 2007 & 2011 RWC (%)
2007 Rugby World Cup 2011 Rugby World Cup
58 67 61 63 53 62 51 52 52 58 48 49 54 55 52 53 51 44 44 42
39
37 TVRECORDS TF1ON
Ind.4+ Ind.15-24 Ind.15-34 Ind.25-49 Ind.35-59 Ind.50+ Men Men 25-49 Housewives Housewives- AB+ +Children 50
Source: Médiamétrie, Médiamat
THE FRENCH NATIONAL TEAM IN THE TOP 5
TOP 5 AUDIENCES OF 2007 & 2011 RWC
#1- 2007 RWC England-France : 18 308 000 ind.4+ / 67% MS* of 4+,80% of Men 25-49
# 2- 2007 RWC New Zealand-France : 16 664 000 ind.4+ / 65% MS* of 4+,80% of Men 25-49
#3- 2011 RWC France-New Zealand : 15 389 000 ind.4+ / 82% MS* of 4+,88% of Men 25-49
#4- 2007 RWC France-Ireland : 14 567 000 ind.4+/ 57% MS* of 4+,71% of Men 25-49 TVRECORDS TF1ON
#5- 2007 RWC France-Argentina : 14 000 000 ind.4+ / 54% MS* of 4+,70% of Men 25-49
*MS = Market Share Source : Mediametrie Mediamat – Top 5 based on average audience individuals 4+ HIGH AUDIENCES WITH OR WITHOUT FRANCE
AUDIENCES ON TF1
(based on 2007 Rugby World Cup (same schedule as 2015)
ALMOST14.1 MILLION MORE THAN 5.7 MILLION TVRECORDS TF1ON VIEWERS ON AVERAGE FOR THE 7 MATCHES WITH FRANCE VIEWERS ON AVERAGE FOR THE 14 OTHERS MATCHES
58% MARKET SHARE OF ALL INDIVIDUALS 40% MARKET SHARE OF ALL INDIVIDUALS 63% ON INDIVIDUALS 25-49 AND 71% ON MEN 25-49 42% ON INDIVIDUALS 25-49 AND 51% ON MEN 25-49
Source: Médiamétrie, Médiamat – Based on 21 matches broadcast on TF1 during the 2007 Rugby World Cup
THE BEST OF THE WORLD CUP IS ON TF1
THE OFFICIAL BROADCASTER
THE 21 BEST MATCHES OF THE TOURNAMENT BROADCASTED LIVE
ALL THE FRENCH NATIONAL TEAM MATCHES ON TF1
THE SEMI FINALS AND THE FINAL
ON TF1 TF1 AT THE HEART OF THE EVENT THE HEART OF THE AT TF1 AT THE HEART OF THE EVENT THE FIRST 2 FIRST THE COMPANION APP COMPANION An on enhanced PC, Mobile and The The 21 best matches
Live Live MyTF1on TV LIVE THE EVENT CLOSERTO THE PLAYERS experience LIVE Tablet
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at the
SCREEN WORLD CUP WORLD SCREEN Social Social Networks heart SOCIAL
of theof Event Relive ( Highlights
the the World HIGHLIGHTS
An , Interviews, Bonus) any easy Cup MOBILITY t ime
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event
:
THE WEBB ELLIS OFFER:
THE TV PACKAGE FOR EACH SPONSOR:
Teasers and Trailers : . 40 teasers 6” + 100 trailers during the competition
Appearances detail for each of the 21 matches : . 1 item 6” at the beginning of the 1rst half-time . 1 item 6” at the end of the 1rst half-time . 1 item 6” at the beginning of the 2nd half-time . 1 item 6” at the end of the 2nd half-time . 2 logo insertions 5” for each half-time
=> MINIMUM 308 APPEARANCES OVER 21 MATCHES
DIGITAL PACKAGE DETAILS (TO BE DEFINED)
without 1 500 000 € NET V.A.T (including 150 000€ of Digital) OFFER OPENED TO 3 PARTNERS TV PERFORMANCES ESTIMATED : Men 25-49 : ± 2 500 GRP Individ.25-49 : ± 2 350 GRP
Estimated ratings are given for information, BUDGET PERFORMANCES BUDGET &
it’s not a contractual element TF1 AT THE HEART OF THE EVENT THE HEART OF THE AT TF1 THE TWICKENHAM OFFER:
SPONSORING HALF OF THE BROADCAST MATCHES ON TF1*
THE TV PACKAGE FOR EACH SPONSOR:
Teasers and Trailers : . 20 teasers 6” + 50 trailers during the competition Appearances detail for selected matches : . 1 item 6” at the beginning of the 1rst half-time . 1 item 6” at the end of the 1rst half-time . 1 item 6” at the beginning of the 2nd half-time . 1 item 6” at the end of the 2nd half-time . 2 logo insertions 5” for each half-time
=> MINIMUM 150 APPEARANCES OVER SELECTED MATCHES
DIGITAL PACKAGE DETAILS (TO BE DEFINED)
without 800 000 € NET V.A.T (including 75 000€ of Digital) 2 OFFERS OPENED TO 1 PARTNER EACH* TV PERFORMANCES ESTIMATED : Men 25-49 : ± 1 250 GRP Individ.25-49 : ± 1 175 GRP
Estimated ratings are given for information, it’s not a contractual element
* 2 equivalent offers in terms of GRP with for each more or less half of the World Cup matches,
an equivalent number of The French National Team and playoff matches BUDGET PERFORMANCES BUDGET &
TF1 AT THE HEART OF THE EVENT THE HEART OF THE AT TF1 – details matches upcoming OFFICIAL PARTNERS
IRB PARTNERS HAVE A PRIORITY PURCHASE RIGHT UNTIL DECEMBER 5th, 2014
FOR MOTOR VEHICLE, BANKING FINANCES, DELIVERY FREIGHT AND LOGISTIC SERVICES SECTORS OFFERS ARE DEDICATED TO IRB PARTNERS & SPONSORS
UNTIL FEBRUARY 2nd, 2015 THIS OFFER IS NOT DIRECTED TO THE GAMING SECTOR L’ensemble des offres sont soumises aux Conditions Générales de Vente espace parrainage 2015 consultables sur le site www.tf1pub.fr TF1 Publicité, 1 quai du point du jour – 92100 Boulogne I SAS au capital de 2.400.000 € I 311 473 383 RCS Nanterre